TXL 582:

FASHION
MERCHAN
Dr. Najua binti
DISING
Tulos
Textile and
Apparel/ Textile
Science and
Fashion
Technology
Faculty of
Applied
Sciences
At the end Flowchart of textile and apparel business

of the
Strategy of merchandising
topic,
student Stages of merchandising

should be
able to Merchandising division

understand Personal Qualifications & Skills for

Merchandiser and Buyer
,
 TEXTILE AND APPAREL PRODUCTS

MERCHANDISING
FLOW CHART
Process of obtaining, managing, pricing and developing merchandise OF TEXTILE
to meet the company’s marketing and financial objectives
AND
MARKETING
APPAREL
Promotion strategies to attract customers to buy merchandise
BUSINESS
RETAILING
Business activity of selling goods or services to the final customers

CUSTOMERS/CONSUMERS
 Right people
Right place
(right
(appropriate
customer
STRATEGY OF
located area)
target)
Right
MERCHANDISING
merchandise
(depending on Right time
trends, (forecasting)
culture,
weather etc)
 1 2 3 4 5

STAGE STAGE STAGESTAGE STAGE

1 2 3 4 5
• Planni • Sourci • Buyin
• Arran • Space
ng ng g ging manag
and ement
Displa
STAGES OF MERCHANDISING
ys
Planning

Merchandise characteristics
such as design, colour, size
etc
Replenishment (res-stock)
and stock rotation
Pricing

Merchandise budgets
Sourcing
•Identify suitable
supplier
•Affordable price offered
by supplier
•Provide shipping
service
 1. Quality - durability, texture, colorfastness, and eco-
friendliness.
2. Sustainable sourcing – Ethical practices. Partnering with
suppliers who share these values (Organic cotton, recycled
polyester, and cruelty-free leather)
3. Navigating international markets - customs regulations,
trade agreements, and cultural nuances
4. Building supplier relationships - Regular communication,
transparent negotiations, and mutual understanding
5. Embracing digital tools - Virtual showrooms, online
marketplaces,
6. Anticipating fashion movements - trend forecasting agencies
and attending industry events
7. Navigating cost considerations - Negotiating bulk discounts,
exploring alternative materials, and optimizing production
processes
8. Iterative refinement – Prototype
Top 10 sourcing tips in 9. Regulatory Roadmap - safety, environmental, and health
regulations
fashion industry: 10. Sourcing in uncertain times - global pandemics and
unforeseen economic shifts - Diversifying suppliers,
maintaining buffer stocks, and forging strong relationships
 Buying
Buying of products must
considered the followings
selling periods,
i) Starts of selling period
ii)End of selling period
iii)Number of peak (high
sale point)
iv) Weeks that peak occur
(of the year)
 •Effective use of
Arrangeme displays
nt and –colours
Displays –arrangements
–group merchandise
–shelves, fixtures etc
 Space
management

Planning the
merchandise layout
 General merchandise manager

Fashion Coordinator
MERCHA
Comparison shopper NDISING
Divisional merchandise manager Divisional merchandise manager
DIVISION
Buyer Buyer Buyer

Assistant Buyer
 RESEARCH & DEVELOPMENT PRODUCT AND MERCHANDISING
PRODUCTION MARKETING
EXAMPL
E OF
COMPAN PRODUCTION
RESEARCH &
DEVELOPMENT MARKETING
PRODUCT AND
MERCHANDISING

Y
ORGANI
ZATION
 policies for the entire
store

 Responsible for sales

volumes
GENERAL
MERCHANDISE
MANAGER  Delegates
merchandising
responsibilities to
a number of
divisional merchandise
managers who are in
charge of several
divisions ; women’s
wear, swimwear, men's
wear etc.
 FASHION
COORDINATOR

To guide buyers about trends

and
appropriateness of
merchandise

 Helps with displays, prepare

and participate
in fashion show, opinion on
the most
suitable merchandise for
 Reporting competitor
activities and merchandise
Conducting survey and
COMPARISON make comparison on
SHOPPERS price, services, stock
assortment between own
store and competing stores
Brings in new, different
merchandise spotted in
other stores
 In charge of
a group of
department Supervises
s. eg; activities of
men’s wear, buyers
ladies’s
wear etc
DIVISIONAL MERCHANDISE MANAGERS
 BUYER
 Select a proper
merchandise for the
store

 Purchasing
merchandise in
accordance with
the approved buying
plan and building good
relationship with
suppliers

 Providing the
merchandise
information; new styles,
Advise and recommend to the buyer the
purchase of merchandiseStock and
that belongs in
inventory
the line – styles, colours, sizes etc control
Sales promotion
Operation
Other responsibilities matters
including: regarding
wrapping/
purchase
exchanges,
ASSISTAN
adjustments and
returns. T BUYER
 Education

Product discussion
Dedication

Personal
Qualifications
Enthusiasm Leadership
&
Flexibility Skills for Appearance
Merchandiser
and Buyer

Ability to communicate Analytical Excellence

Good reasoning power

THANK
YOU