Chapter 3 Listening
Chapter 3 Listening
Economics Faculty
BBA Department
Business Communication
Listening
Chapter-3
2
Chapter 2.2
What are the four most frequentlly used types of communication?
Reading
Writing
Speaking
Listening
Of these, which is the most common?
Right on! Listening
Most people spend half of their waking time communicating – much of
this time is spent listening
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The Listening Process
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Types of Listening
Casual listening- hearing and understanding a message
but not trying to remember the message in the long term
Sometimes called “passive listening”
Active listening- hearing and trying to understand and
remember a message
Informative listening- used to obtain specific information
or understand a message
Unequal Statuses
Complexes
A Closed Mind
Poor Retention
Language Barrier
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Listening Effectively
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GUIDELINES FOR IMPROVING LISTENING SKILLS
Speak Speak less, listen more
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Quad Pod!
Individually read and understand the six different types of listening on pgs
80-82.
Form into your quad pod groups and discuss how each is different
Ex - Read about casual listening then discuss it. Read about active
listening then discuss it and continue.
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ILA
ILA: International Listening Association
Questions
1. When was ILA formed?
2. In what areas do members of the ILA work?
3. What are some activities of the ILA?
school.cengage.com/bcomm/buscomm