Scribd
Upload
6 views

MC100 - Chapter 3 Communication Perception, Function and Principles

Uploaded by

fazyalikanazara
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
6 views

MC100 - Chapter 3 Communication Perception, Function and Principles

Uploaded by

fazyalikanazara
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 25

MC100 HUMAN

COMMUNICATION

CHAPTER 3

COMMUNICATION PERCEPTION, FUNCTIONS & PRINCIPLES


PERCEPTION

• Perception is the process by which we make sense of and understand


the world

• It’s the process of gathering sensory information and assigning


meaning to it

• What you see, hear, touch, smell, taste

• Three domains
• Selection
• Interpretation
• Organisation
SELECTION

• We are constantly engage by large amounts of stimuli

• We have to be selective about what to focus on in order to


cope

• We pay attention to what seems to be important and


significant to us

• Selection can also be seen as how a person pays attention to


certain things
SELECTION

• It depends on our individual tastes and tendecies

• Some people will pay more attention to football than


others
INTERPRETATION

• It’s the process of giving meaning to information that has been


selected and organised

• People may receive much of the same information, but they are
likely to interpret it in their own way

• Our interpretation of information directly affects the way we


communicate about it
INTERPRETATION

• How we interpret information depends on many factors,


including degree of uncertainty, emotional state and
preconceived notions at the time

• We interpret messages based on our experiences and


biases

• Beauty lies in the eyes of the beholder


• Korean short film (a function)
• https://www.youtube.com/watch?v=llQsmxQZsFI
ORGANISATION

• Information is received from the senses

• Once the brain selects that information, it then organises


it’s selections

• The meaning you get from a perception depends not only


on what is selected but also on how it is organised
ORGANISATION

• All perceptions involves some degree of distortion we do not have


direct access to “reality”

• So when we interpret messages, it is based on a range of factors,


which include our physical senses, biases, experiences and individual
taste

• When you see people riding in a police truck, you have the perception
that they are criminals

• What would you think I did, if you see me in handcuffs?


FACTORS INFLUENCING
PERCEPTION
• Demographic factors

• Psychographic factors
DEMOGRAPHIC FACTORS

• Physical location
• Culture
• Language
• Age
• Past experiences
• Education
PSYCHOGRAPHIC FACTORS

• Assumptions/Preconceived ideas
• Biases and prejudice
• Personality
• Point of view
• Attitudes
• Values and Beliefs
PSYCHOGRAPHIC FACTORS

• These factors help us generate useful information

• To obtain messages in ways which suit and meet our needs

• Demographic information allows us to predict the psychographic


profile

• There are no guarantees about these kinds of predictions but they can
be useful in trying to understand our intended audience/receivers to
help maximise the effectiveness of our communication
• It’s one of the most important principles for maximising
communcative effectiveness and efficiency

• It is the process of working out and defining what kinds of


things need to be achieved

• This process involves developing Aims, Objectives and


Scopes and how these can be achieved using Strategies
AIMS

• What needs to be done needs to be clear

• A skill that takes practice and develop efficiently

• How you perform depends on your nature and the type of task

• You have an assignment that is approaching it’s deadline. Therefore,


completing the assignment before or on it’s due date becomes a
priority

• Start the aim by developing it


SCOPE

• Develop the parameters of the task

• You will need to identify what areas should be covered in


the task and also take into consideration it’s limitations or
problems
OBJECTIVES

• It comes from the aims and scope

• Explains what needs to be done to achieved the aim in the


scope

• It breaks the tasks down into smaller tasks

• It can be used to formulate strategies to fulfill them


STRATEGIES

• At this stage, things start to become very specific

• Very detailed specific instructions are formulated to help


achieve the objectives

• When objectives are achieved through the strategies, the


task is accomplished
THE TASK ANALYSIS MODEL

• Tasks can be broken down into step-by-step stages which are


easy to follow

• In reality, these stages are dynamic and require us to go back


and forth to complete it

• They are useful guidelines because they allow us to transform


a complex process into one that is easier to be understood
FUNCTIONS OF
COMMUNICATION
• We communicate to enhance and maintain our sense of self

• We communicate to develop relationships

• We communicate to fulfill social obligations

• We communicate to exchange information

• We communicate to influence others


COMMUNICATION PRINCIPLES

• Communication has purpose


• Motive

• Communication is continuous
• Constant

• Communication messages vary in conscious encoding


• Spontaneous
• Communication is relational
• Share

• Communication is learned
• Natural

You might also like