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Digital Communication in Business

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Gem Tanquerido
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25 views

Digital Communication in Business

Uploaded by

Gem Tanquerido
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Business Communication

Digital Communication in Business

Submitted to:

Ms. Gimelyn B. Tanquerido, MBA

Submitted by:

Charls Patrick Baquero

Mark Anthony Salazar

Angeline Entes
Digital Communication in Business

Electronic Technology and Business

In order to be globally competitive, business firms and industries must learn to keep
pace with the hyper-changing world of electronic business. Digital communication
dramatically changed/altered the business landscape all over the world. Because of
modern electronic technology, businessmen can now send oral and written messages
to any corner of the globe in just a blink of an eye.

E-Mail and E-Commerce Distinguished

E-mail stands for electronic mail. It means sending messages online wherein
messages are transmitted via communication networks. It is a system whereby a
computer can exchange messages with other computer users.

E-mail communication reached its full flowering because of its perceived


advantages as identified below by Rizvi (2008):

1. They make the message reach the reader by the wink of an eye.

2. It is more convenient to send message through e-mail.

3. Stored in the computer in just hours or days, the message can be received,
retrieved, and modified anytime.

E-commerce is short for electronic commerce. It is the use of electronic networks


and technology for commerce and other economic activities. It is the buying and selling
of either goods or services or both via Internet. It is also referred to as the use of
electronic communication and digital information technology in business transactions to

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create, transform, and redefine relationships for value creation between and among
individuals or organizations.

With both, we need not be physically present to open or close a business


transaction in just one location. We can be in contact with three or four (or even more)
clients simultaneously through teleconferencing/networking.

Preparing Easy-to-Read E-Mails

Below is a quick guide on how to write easy-to-read e-mails as suggested by


Keeler (2006).

1. Use font types size 11 to 12.

2. Limit the number of characters per line to between 70 and 80.

3. Use short and simple words, whenever possible.

4. Prefer mostly short sentences.

5. Avoid very long paragraphs.

6. Put a space between paragraphs.

7. Avoid:

a. Using bullets; prefer numbers

b. Capitalizing all letters

c. Using unnecessary abbreviations or symbols

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Additional Guidelines in the Preparation of E-Mails for Effective Business
Communication

Below are some of the additional guidelines when using e-mail for business
communication as identified by Macabuhay (2009).

1. Write with the recipient/reader in mind. Convey a positive impression. If the


reader cannot comprehend your message, he will not bother to read it all the way
through.

2. Keep your message short and direct to the point. Know your subject and cover
the important points. Use the appropriate style and tone.

3. Limit each e-mail message to one subject only. The reader might find it
burdensome and confusing otherwise.

4. Cover the most important point in the first paragraph. The reader must know the
purpose of your message at once.

5. Your message should be conveyed via a constructive tone. Remember, e-mail


messages are retained on computer files.

6. Omit formal closings. Regards, Thanks, See you soon, are acceptable.

7. At the end of the e-mail, add contact information like phone number, address, fax
number, etc.

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