Curriculum

COURSE COURSE COURSE

COURSE TITLE COURSE TITLE COURSE TITLE
CODE CODE CODE

General Education Requirements: 36 Credit Hours

ARL 101(A) Communication Skills in Arabic I ENG 200 English II FWS 205 UAE and GCC Society

FWS 211 Fundamentals of Emotional Intelligence FWS 305 Technical Communications for Workplace FWS 310 Fundamentals of Innovation and Entrepreneurship

ISL 100 Islamic Culture ITD 100 Introduction to Information and Digital Technology FWS 201 Fundamentals of Life Skills

FWS 301 Developing Future Leaders STT 100 General Statistics FWS 100 Academic Skills for Success

Program Core Requirements: 42 Credit Hours

ASC 301 Research Report Writing MKT 200 Principles of Marketing MMC 201 Introduction to Mass Communication

MMC 203 Writing for Mass Media MAC 201 Intercultural Communication MAC 205 Theories of Mass Communication

MAC 300 Media Research Methods MAC 308 Photojournalism MAC 310 Mass Media Ethics and Responsibilities

MAC 317 Public Speaking MAC 400 Current Media Issues in GCC MAC 404 Social Media Management

MAC 490 Senior Design Project (Capstone Course) MAC 499 Internship

Major Elective Course: 9 Credit Hours

Any THREE (3) of the following courses:

MAC 204 Interpersonal Communication MAC 206 Introduction to Journalism MAC 403 International Communication

MAC 412 Media Management MAC 316 Communication and Diplomacy MAC 328 Event Management

Open Elective Courses: 12 Credit Hours

OE 1 Open Elective 1 OE 2 Open Elective 2 OE 3 Open Elective 3

OE 4 Open Elective 4

Concentrations: 21 Credit Hours

Broadcasting Core Requirements

BACHELOR OF
MAC 323 Single - Camera Production MAC 324 Video Editing and Visual Effects MAC 325 Writing for Broadcast and New Media

MAC 326 Radio Production MAC 327 Multi - Camera Production MAC 414 Documentary Production

MAC 415 Web Design and Development

Strategic Communication Core Requirements

ARTS IN

MASS
MAC 303 Organizational Communication MAC 313 Principles of Strategic Public Relations MAC 314 Communication Strategy in Advertising

MAC 315 Writing for PR MAC 301 PR Protocol and Etiquette MAC 407 Integrated Communication Campaign

MAC 413 Public Relations Campaigns

FMP 180 Principles of Production Technology FMP 225

Media Production Core Requirements

Introduction to VFX FMP 300 Short Film Production

COMMUNICATION
FMP 325 Screenwriting FMP 350 Directing for Documentary FMS 100 Introduction to Film

MAC 410 Web and Publications Design

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Program Student’s
Overview Testimonial
The unique structure of this program allows you to Nada Ali - Alumna
tailor your interests in media and communication
toward a particular career route. You can choose to As a Mass Communication student, I had the opportunity to learn the best
specialize in Media Production, Broadcasting, or Strategic practices in media production for various media platforms. I loved working with
Communication, which includes both Public Relations and sophisticated equipment such as high-end cameras, lighting, vision mixers, and
Advertising. This innovative media-based program will the audio console in the TV studio. The experience gave me the confidence
provide you with specialist knowledge of the concepts, to work at both front and back camera in television production. It was at Abu
theories, practices, and methods that characterize Dhabi University that I discovered my true potential and transformed myself into
contemporary media and communication and will help you someone always ready to accept challenges. My parents were my motivation to
thrive in the industry. You will be equipped with essential
succeed; my friends gave me the necessary support; my teachers provided the
research and analytical skills, as well as the ability to write
media reports and features for print and electronic media. tools. Set your goals and make a plan to achieve them!
An in-depth study into the role and impact of mass media
in the Middle East will enable you to effectively deal with a
myriad of on-going communication challenges at a local,
regional, and global level. We have two Memoranda of
Understanding (MoU) that provide excellent opportunities
Career
for you. The MoU with East Carolina University, USA,
paves the way for student and faculty exchanges,
Prospects
research collaboration, and program partnerships, and
Graduates of this program have gone on to work as specialized practitioners in a diverse range of media and
the MoU signed with the National Media Council provides
educational and training opportunities.
communication organizations. Media institutions, governmental bodies, educational institutions, and private companies
are always looking for well-qualified communication professionals.
ADU’s College of Arts and Sciences is excited to announce
the launch of a new concentration in Media Production Organizations include Abu Dhabi Commercial Bank, Abu Dhabi Distribution Company, Abu Dhabi National Oil Company,
as part of its BA in Mass Communication. The first of UAE Armed Forces, Injazat, Petroleum Institute, Sakher Media, twoFour54, Etihad Airways, Weber Shandwick, M&C
its kind launched in Abu Dhabi, the Media Production Saatchi, White Label PR, MBC network, Abu Dhabi Media, and Sky News Arabia.
concentration will enable you to master essential media
production skills. You will gain the skills to become a
confident visual storyteller and media maker in a rapidly
changing media landscape. It will provide you with
advanced tools to explore the ever-evolving world of film,
Job opportunities include:
television, and digital media, and facilitate a profound
• TV Producer
understanding of media processes and practices through
a combination of practical and theoretical courses. • Film Director
Through practical classes, you will explore technique and • Content Writer
craft in areas such as screenwriting, short film production, • Video Editor
digital media and web design, documentary filmmaking, • Strategic Communications Manager
and film aesthetics and techniques. Media production • Advertising and Promotions Manager
practitioners are in high demand today, as the industry • Creative Director
strives for sustainable growth at the same time as • Content writer
maintaining and improving the quality of services offered.
• Media Buyer