Annexure ‘‘AAB-CD-01’

Course Title: Introduction to Business Analytics

L T P/S SW No. of TOTAL CREDIT
Course Code: C I 3 0 6 PSDA UNITS

Credit Units: 03 3 0 0 0 3 3

Level: UG (*L- Lecture *T – Tutorial *P – Practical *SW – Self work

*FW – Field work *PSDA - Professional Skill Development Activities)

Course Objectives:

This course intends to:

 To gain an understanding of how managers use business analytics to formulate and solve business problems and to support managerial decision making.
 To become familiar with the processes needed to develop, report, and analyze business data.

Prerequisites:.

This course is an introduction to basics of business analytics. Basic knowledge of MS Excel and statistics would be an added advantage.

Course Contents/Syllabus:

Descriptors/Topics Weightage (%)

1 Module I Introduction to Business Analytics
Descriptors/Topics 20%
 Understand the concept of Business Analytics
 Why it is important and of great value to any organization
 Main motivation behind the evolution of Business Analytics
 Types of Analytics
 Descriptive Analytics
 Predictive Analytics
 Prescriptive Analytics
 Text Analytics and Web Analytics
 Understand the use of various analytics methods
 Understand the application usage of each one
2 Module II Data/Information Architecture
Descriptors/Topics 20%
 Understand the Data/Information Architecture of any organization
 Concept of Data Warehouse/Enterprise Data Warehouse (EDW)
 Concept of Data Mart
 Understand Business Intelligence
 Understand the complete picture of how analytics will be applied

3 Module III Data Quality in Analytics

Descriptors/Topics 20%
  Understand the importance of data in analytics
 Data quality process
 Various data structures
 Understand the data uniqueness
 Data privacy concerns
 Data governance

4 Module IV Data Mining and Analytics

Descriptors/Topics 20%
 Understand the Data Mining process
 Concept of data mining
 Data mining objectives
 Data mining definition
 What data mining is and what is not data mining
 Understand the concept of KDD
 Understand modeling in Data Mining
 Understand the difference between data mining models and statistical models

5 Module V Trends in Business Analytics

Descriptors/Topics 20%

 Awareness of Big Data and Hadoop, Why is it relevant?

 Big Data and Cloud Computing, Generators of Big Data, Applications of Big Data
 Application in Industries: Retail, E-commerce, Finance, Sports, Others - healthcare, education, telecom etc
 Application in business functions: Marketing, Sales, Supply chain management, HR, Others - Finance, IT, Manufacturing and Strategy

List of Experiments (if any):

N.A.

Course Learning Outcomes:

By the end of this course, student should be able to:

CLO1: Solve informed quantitative judgments.
CLO2: Apply his analytical, critical thinking and advanced problem solving skills within workplace settings
CLO3: acquire knowledge on how to use business analytics strategically in organization
CLO4: Develop and improve his evidence base in problem solving and managing functional areas.
CLO5: improve the accuracy of predictions

Mapping of Course learning outcomes (CLOs) with Graduate Attributes (GA).

Course Learning Outcomes CLO1 CLO2 CLO3 CLO4 CLO5

Graduate Attributes

Knowledge and Expertise of Business Environment and Management

Continuous and Experiential Learning

Research and Enquiry

Information and Disruptive Technology Skills

Critical thinking and Problem-Solving Abilities

Effective Business Communication and Negotiation Skill

Creativity, Innovation & Reflective Thinking

Analytical & Decision-Making Ability

Leadership and Behaviour Skills

Multicultural Understanding and Global Managers

Ethics and Professional Conduct

Social Networking Skills & Emotional intelligence

Employability and Entrepreneurship

Lifelong Learning

Environment and sustainability

 Pedagogy for Course Delivery:
 Quizzes
 Lectures
 Video content
 Research papers and e-content and reference material
 E-books, case studies
 Assignments

List of Professional Skill Development Activities (PSDA):

i. Analyzing the business environment and the impact of analytics
ii. Identifying the various ways data mining is used in businesses
iii. The role of big data in improved decision making

Assessment/ Examination Scheme:

Theory L/T (%) Lab/Practical/Studio (%) End Term Examination

40% 0% 60
%

Theory Assessment (L&T):

Continuous Assessment/Internal Assessment
End Term Examination
Components Project Home Assignment
(Drop down) Mid term Test Attendance
Weightage (%) 20 10 5 5 60

Lab/ Practical/ Studio Assessment:N.A

Continuous Assessment/ Internal Assessment End Term Examination

Components Total

Weightage
(%)
 Mapping Continuous Evaluation components/PSDA with CLOs

Bloom’s Level > Remembering Understanding Applying Analysing Evaluating Creating

Course Learning 1. Solve informed 2. Apply his analytical, critical 3. acquire knowledge on how to 4. Develop and improve his 5. improve the
Outcomes quantitative judgments thinking and advanced problem use business analytics evidence base in problem accuracy of
solving skills within workplace strategically in organization solving and managing predictions
settings functional areas.
Assessment type
/PSDA
Home Assignment – √ √ √
PSDA 2
Home Assignment √ √ √
– PSDA 3
Project- PSDA 1 √ √ √ √ √ √
Midterm √ √ √ √ √ √

Text Books/ References Books:

Text Reading:
 Business Analytics – Principles, Concepts, and Applications: What, Why and How: Marc J. Schniederjans, Dara G. Schniederjans, Christopher M. Starkey

References:

 Big Data for Dummies – A Wiley Brand – Judith Hurwitz, Alan Nugent, Dr. Fern Halper, Marcia Kaufman
 Data Mining for Business Intelligence, Concepts, Techniques and Applications, Shmueli, Patel,
and Bruce: Wiley
 Competing on Analytics: The New Science of Winning” by Thomas H. Davenport and Jeanne G. Harris

Additional Reading:

Any other Study Material:

Record Matrix
To be Filled By Institution
Date of Introduction of course July 2019
Date of Last Revision July 2020
Version* 2
Percentage of revision 15%
To be filled by Academic Office
The date and item no. of said Academic Council in which the CD01 was
Introduced/revised
The date and item no. of said Academic Council in which the CD01 was
Achived

*
When the course is introduced, it is version 1, and when it is revised for the first time then it is version 2 etc. this will help to determine the revisions the course has undergone.