Department of Accountancy Business Management,Senior

High School of ACLC College of Sorsogon

Sy:2023-2024

Business Plan:

MAK SABA DELIZIA

 List of Content
Introduction Operation Plan

Executive Summary Market Plan

Swot Analysis Financial Plan

Business Description
Environmental Analysis
Organizational Plan

Production Plan

Operation Plan
Introduction:
 Mak Saba Delizia is a proposed business venture that
specializes in creating unique donuts made from saba
(banana) dough with chocolate toppings. The business is
owned by Mark Dedase, Angelo Surbano, and Kris
Lawrence Doma. It is located in Brgy. Kuta, Abuyog,
Sorsogon City.

The business plan involves an initial investment sourced

from the owners' parents and our own earnings/savings.
This funding will be used to cover the costs of
equipment, supplies, and initial inventory. The business
aims to offer a fusion of traditional flavors with a
modern twist, making it a unique offering in the market.

Overall, Mak Saba Delizia is a promising venture that

combines traditional Filipino ingredients with modern
twists to create a unique and delicious product.
Executive Summary
 Mission Vision

To delight customers To become a

with unique and recognized and
delicious banana- beloved brand
based donuts topped known for its
with premium exceptional
Creative Design Bootcamp
chocolate, offering a quality, creativity,
delightful treat that and commitment
combines innovation to customer
and tradition. satisfaction.
 Goals and Objectives
Goals and Objectives
- Introduce MAK SABA DELIZIA donuts to the market and establish
a strong brand presence.
- Expand our product line to include a variety of flavors and
toppings.
- Build a loyal customer base through exceptional product quality
and customer service.
- Achieve profitability and sustainable growth within the first
year of operation.
-To generate a great income and to be a successful young
entrepreneurs
MAK SABA DELIZIA is a specialty donut shop
focusing on unique banana-based donuts with
chocolate/cheese toppings. The business
model includes:

- Product Differentiation: Innovative banana-

based donuts
- Target Market: Quality-conscious customers
seeking creative desserts
- Distribution: Initial brick-and-mortar store
with potential for online ordering and delivery
- Revenue Streams: Direct donut sales, catering
services, and merchandise sales
 Business and Product Positions
• Business Position: MAK SABA DELIZIA aims to position itself as a
premium donut brand that offers a gourmet experience to customers
seeking unique and Affordable high-quality treats.

• Product Positioning: MAK SABA DELIZIA offers a unique and indulgent

experience with its banana-based donuts topped with premium
chocolate. Our products are positioned as a fusion of traditional flavors
and innovative twists, appealing to customers seeking a delightful
combination of nostalgia and creativity in their dessert choices. By
blending the familiar comfort of banana with the luxurious touch of
chocolate, our donuts stand out as a sophisticated yet approachable
treat, perfect for those looking to indulge in a special and memorable
culinary experience.
 Wealth Improvement Approach
• Cost Management: Implementing efficient cost control measures to optimize expenses
without compromising product quality.

• Revenue Growth: Continuously innovating and expanding our product offerings to attract new
customers and increase sales.

• Customer Retention: Focusing on building strong customer relationships through exceptional

service and product quality to encourage repeat business and loyalty.
 Parties Supporting the
Business
• Suppliers: Establishing relationships with reliable suppliers of high-quality
ingredients to ensure consistency and excellence in our products.

• Customers: Engaging with customers through marketing initiatives, social

media presence, and customer feedback to build brand loyalty and drive
sales.

• Community: Involving the local community through events, partnerships, and

sponsorships to create a positive brand image and support business growth.
SWOT analysiis
 STRENGHT
WEAKNESSES
Unique product with healthy twist.
• New brand with no established
• Unique Flavor Profile: The distinct reputation Limited initial capital
taste of Saba bananas sets your for large scale marketing.
donuts apart, offering a unique twist
on a classic snack. •Seasonal availability of quality
saba bananas Potential high
• Local Ingredient Use: Utilizing
competition in the dessert
locally-sourced Saba bananas can
enhance your brand’s image as a market.
supporter of local agriculture and
sustainability.
Threats OPPORTUNITIES

- Competition from other donut • Rising demand for innovative

chains snack foods.
- Health-conscious consumer
trends • Potential for franchising and
- Rising ingredient costs expansion into new markets
Environmental Analysis
CUSTOMERS
Our target market includes young adults, families, and food
enthusiasts who are looking for unique and delicious snack
options. We will conduct market research to understand
their preferences, buying habits, and feedback on our
products.

EMPLOYEES
As a start-up business, we will initially hire a small team of
employees who are passionate about food and customer
service. We will provide them with training and development
opportunities to enhance their skills and knowledge.
 Market Forecast
•Business Growth and Expansion
In the future, we envision our business running effectively and
continuously expanding. This expansion is expected to result in a
significant increase in sales, potentially exceeding millions of pesos. We
foresee financial stability, transitioning from small-scale production at
the start of the business to large-scale production of our products.
 •Facilities and Assets
As the business grows, we aim to acquire our own
property and facilities to support our operations. This will
provide us with the necessary infrastructure to
accommodate the increasing scale of our business.
 •Equipment and Transportation
As we expand, we plan to invest in acquiring various
machineries, equipment, and transportation vehicles. This
will not be limited to a single vehicle but a fleet of
transportation options to support the growing needs of
the business.
 •Workforce Expansion
With the anticipated growth and expansion, we will also
be able to hire employees to work within our business
company. This will allow us to scale our operations and
meet the increasing demands of the market.
 •Brand Recognition and Expansion
In the future, I see that we will be a known brand not only
in the Philippines, but also have a lot of franchises and
branches in other countries. We aim to establish our
brand as a recognized and trusted name, expanding our
reach beyond the domestic market
MARKET POSITIONS
Our market position will be as a premium snack provider that
offers unique and high-quality products made from fresh and
natural ingredients. We will differentiate ourselves from
competitors by focusing on our unique saba dough and
chocolate /chetoppings.

MARKETING STRATEGY
Our marketing strategy will focus on building brand awareness
and customer loyalty. We will use social media platforms, local
advertising, and word-of-mouth referrals to reach our target
market. We will also participate in local events and food festivals
to showcase our products and engage with potential customers.
Business description
•NATURE OF THE ORGANIZATION
MAK SABA DELIZIA is a small-scale business that will operate in a local high
school. Our team consists of dedicated students who are passionate about
food and entrepreneurship.

•SIZE OF THE PROPOSED BUSINESS

MAK SABA DELIZIA is a small-scale business that will operate within the high
school premises. We plan to start with a limited production capacity and
gradually expand as demand grows.

•FUTURE PARTIES WITH WHOM CONTRACTS MAY BE NECESSARY

In the future, MAK SABA DELIZIA may need to enter into contracts with
various parties, such as suppliers of ingredients and equipment, catering
companies, and event organizers. The business may also need to negotiate
leases or permits for the use of a physical location.
PERSONAL REQUIREMENTS
Our team members will need to undergo food handling training and obtain
necessary certifications or experience. We will also need to allocate time
for production, marketing, and administrative tasks.

ADMINISTRATIVE OPERATIONS
MAK SABA DELIZIA will need to establish administrative operations to
manage the day-to-day activities of the business. This may include creating
a business plan, setting financial goals and budgets, and developing
marketing and advertising strategies. The business may also need to
register for any necessary licenses or permits and establish a system for
tracking inventory and sales.
Organizational plan
FORM OF BUSINESS ORGANIZATION
Our business, MAK SABA DELIZIA, will be organized as a partnership. This form of
business organization is chosen because it allows for shared decision-making,
shared profits and losses, and a shared workload among the partners. Additionally,
partnerships are relatively easy to form and require less formalities compared to
other forms of business organizations.

LIABILITY OF OWNERS
As partners in the business, we will have unlimited liability. This means that we are
personally responsible for the debts and obligations of the business. If the business
cannot pay its debts, creditors can pursue the personal assets of the partners to
satisfy those debts.

ORGANIZATIONAL STRUCTURE
MAK SABA DELIZIA will be composed of three student owners. Each owner will have
an equal say in the decision-making process and will share equally in the profits and
losses of the business
ROLES AND RESPONSIBILITIES
The three owners of MAK SABA DELIZIA will have the following roles and
responsibilities:

• Owner A: Responsible for the creation and production of the MAK SABA Angelo
donuts, including sourcing ingredients, preparing the dough, and frying the
donuts.

• Owner B: Responsible for the design and application of the chocolate syrup
and cheese toppings, as well as quality control to ensure that each donut
Kris
meets the company's standards.

• Owner C: Responsible for marketing and sales, including promoting the

business on social media, attending local events to sell the donuts, and Mark
managing customer relationships.
Production plan
Our brand, MAK SABA DELIZIA, will produce saba donuts with a topping of
chocolate syrup. We will start with a small-scale production, aiming to produce
60 saba donuts per day. As the business grows, we will increase production to
meet demand. Our target market includes local bakeries, supermarkets, and
individual customers who appreciate unique and delicious desserts.

PRODUCTION SCHEDULE FOR MAY

Week 1 (May 1-5):
• Procure raw materials: Purchase saba, flour, oil, yeast, and chocolate syrup
from suppliers.
• Set up processing plat: Arrange equipment and ensure everything is in working
order.
• Test production process: Conduct trial runs to ensure quality and efficiency.
Week 2 (May 6-12):
• Begin production: Start producing Saba donuts with chocolate syrup toppings.
• Monitor quality: Ensure each batch meets our standards for taste and
appearance.
• Packaging preparation: Procure packaging materials and set up packaging area.

Week 3 (May 13-19):

• Increase production: Scale up production to meet demand
• Quality control: Implement checks to maintain consistency in taste and
presentation.
• Marketing and sales: Promote MAK SABA DELIZIA to local bakeries and
supermarkets.
Week 4 (May 20-26):

• Fine-tune production process: Identify areas for improvement and implement

changes.
• Customer feedback: Gather feedback from customers to improve product quality.
• Evaluate performance: Review production costs and adjust as needed for
profitability.

Week 5 (May 27-31):

• End-of-month assessment: Analyze production data and sales figures for May.
• Plan for June: Develop strategies to increase production and expand market reach.
• Celebrate achievements: Recognize team efforts and milestones reached during the
month.

By following this production schedule for May, MAK SABA DELIZIA can ensure a smooth
and successful start to its Saba donut business.
Operational plan
EVALUATION OF SUPPLIERS (SORSOGON CITY PUBLIC MARKET)

As a team of high school students, we will first evaluate the suppliers in Sorsogon City
Public Market for the MAK SABA DELIZIA business. We will consider the following factors:

* Quality of saba (banana) and other ingredients

* Consistency in supply
* Pricing and affordability
* Proximity and accessibility
* Reputation and reliability

We will conduct regular visits and assessments to ensure that our suppliers meet our
standards and expectations.
STORAGE AND INVENTORY CONTROL SYSTEM

For MAK SABA DELIZIA, we will implement a storage and inventory control
system that includes:
* Proper storage and handling of ingredients to maintain quality and
freshness
* Regularly monitoring inventory levels and expiration dates
* Implementing a first-in, first-out (FIFO) inventory management system
* Establishing a system for tracking and managing inventory costs
* Ensuring proper rotation and labeling of inventory items
Marketing plan
PRODUCT
• MAK SABA DELIZIA Donut: A unique donut made from saba (banana) dough with a delicious
topping of chocolate syrup/cheese.
• Differentiate through the use of saba dough, offering a healthier alternative to traditional
donuts.
• Experiment with various toppings and flavors to cater to different tastes.

PLACE
• Initially, focus on selling at school events, local markets, and through online platforms.
• Explore partnerships with cafes, bakeries, or food trucks for wider distribution.
• Consider setting up a small kiosk or pop-up shop in high-traffic areas.
PRICE
• Conduct market research to determine competitive pricing.
• Offer introductory promotions and discounts to attract customers.
• Implement a tiered pricing strategy for bulk orders or special events.

PROMOTION
• Utilize social media platforms to create buzz and engage with potential customers.
• Collaborate with influencers or local bloggers for product reviews and promotions.
• Offer tastings, samples, and giveaways to generate interest and word-of-mouth
marketing.
PEOPLE
• Hire enthusiastic and customer-oriented staff to provide excellent service.
•Train employees on product knowledge, customer interactions, and hygiene standards.
•Encourage feedback and reviews to continuously improve customer satisfaction.

PACKAGING
• Design eye-catching and eco-friendly packaging that reflects the brand's identity.
• Consider customizable packaging options for special occasions or gifts.
• Ensure packaging is practical for both in-store purchases and takeaway orders.
POSITIONING
• Position MAK SABA DELIZIA as a premium, artisanal donut brand with a focus on
quality ingredients.
• Emphasize the uniqueness of saba dough and the indulgent chocolate syrup
topping.
•Highlight the brand's commitment to innovation, creativity, and customer
satisfaction.
Financial plan
MAK SABA DELIZIA
Financial Plan:
Mark up price:(Cost x Desired mark up Percentage)
Mark up for MAK saba donut:(10 x 0.50)
Mark up for MAK saba donut:15
Selling price: Cost + Mark up
Selling price: 10.00 + 5.00
Selling price for MAK saba donut:15