MASTER OF BUSINESS ADMINISTRATION

(MBA)
PROGRAMME GUIDE
 TABLE OF CONTENTS

INTRODUCTION 3

PROGRAMME OUTCOMES 3

PROGRAMME SPECIFIC OUTCOMES 3

SALIENT FEATURES 3

PROGRAMME CODE 4

DURATION OF THE PROGRAMME 4

MEDIUM OF INSTRUCTION/EXAMINATION 4

PROGRAMME STRUCTURE 5

PROGRAMME SCHEME 6-9

SYLLABUS OF PROGRAMME 10-94

2
 INTRODUCTION
If not the real world, the classes of MBA are simulated as real world, making the learning close
to reality. Wide range of emerging specialization areas are on offer.
Programme Outcomes
Program outcomes are narrower statements that describe what students are expected to know
and be able to do by the time of graduation. These relate to the skills, knowledge and behaviours
that students acquire in their matriculation through the program
1. Decision Making: Developing responsiveness to contextual social issues and exploring
solutions, understanding business ethics and resolving ethical dilemmas
2. Problem Solving: Apply analytical decision-making skills and solve problems using
cross functional information and research tools
3. Global Outlook: Demonstrate a global outlook with the ability to identify aspects of the
global business and Cross-Cultural Understanding
4. Domain Knowledge: Leveraging domain knowledge for organizing information,
analysis and exploring business opportunities
5. Communication: Exercise effective written and oral communication skills for different
business situations
6. Leadership: Demonstrate proactive leadership and build effective teams.
7. Entrepreneurship: Evaluate and execute ideas for entrepreneurship
8. ICT usage: Leverage Technology for organizing information, analysis and research

PROGRAMME SPECIFIC OUTCOMES

1. PSO1: Application of management concepts and research tools to understand ever
changing laws, policies and competition in world of business.
2. PSO2: Synthesize knowledge of different functional areas to take decisions that provide
competitive edge and enable efficient execution of projects.

SALIENT FEATURES
Internationally Accredited: Accredited by Accreditation Council for Business Schools and
Program (ACBSP).
Entrepreneurship: Entrepreneurship projects are integral part of curriculum and help
establish themselves as successful entrepreneurs.
Professional Enhancement: In addition to core curricula, course offers subjects like
communication, analytical and soft skills to enhance personality and employability.
Contemporary Curriculum: Instill advanced knowledge about contemporary area in
management such as Green Marketing
Projects: Opportunity to work on business projects to enhance managerial skills.
Community Development Projects: Opportunity to work on community development project
on social issues to cultivate social sensitivity and sense of responsibility.
Holistic Development: Participation in technical events, sports and cultural activities help in
the holistic development of students
Specializations: The course offers specialization offerings in Marketing, Finance, Human
Resource Management, Data Science, Operations Management, International Business,
Information Technology, Digital Marketing, Business Analytics etc.
Case Based Teaching: Usage of real-life case studies to provide interactive teaching and
learning methodology

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PROGRAMME CODE: OL3521

DURATION OF THE PROGRAMME:

Minimum Duration 2 years

Maximum Duration 4 years

MEDIUM OF INSTRUCTION/EXAMINATION:

Medium of instruction and Examination shall be English.

4
 PROGRAMME STRUCTURE
Core Courses
(CR I, CR II,
Ability
CR III A, CR III B) Discipline Specific Generic Electives(GE)
Enhancement
CR I+II – (8+3) Electives 2 x 4 Credits
Term Courses (AECC) Credits
11 x 4 Credits (DSE)
1 x 4 Credits
CR III - 1 x 4 Credits 6 x 6 Credits
1 x 6 Credits
Discipline Specific Core- I
Discipline Specific Core- II
I Discipline Specific Core- III 20
Discipline Specific Core-IV
Discipline Specific Core-V
Discipline Specific Core- VI
Discipline Specific Core- VII
Discipline Specific Core-VIII AECC- I
II Discipline Specific Core- IX Communication for 24
Discipline Specific Core- X Leaders

Discipline Specific Core - XI GE-I

CR III - Seminar on Summer DSE- I (Professional
III Training OR 1 Course from the DSE-II Enhancement, 30
GE Basket 1 which is not chosen DSE-III English, Political
as Generic Elective (GE) Science, Sociology)
GE-II
DSE- IV (Professional
IV CR III - Capstone Project DSE-V Enhancement, 28
DSE-VI English, Political
Science, Sociology)

Total 54 Credits 36 Credits 4 Credits 8 Credits 102

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 MASTER OF BUSINESS ADMINISTRATION (MBA)
PROGRAMME SCHEME (ONLINE)

COURSE CODE COURSE TITLE Cr. CA ETE (Th.) ETE (Pr.)

TERM1
EACC506 FINANCIAL REPORTING, STATEMENTS AND ANALYSIS 4 30 70 0
EECO515 MANAGERIAL ECONOMICS 4 30 70 0
EMGN578 INTERNATIONAL BUSINESS ENVIRONMENT 4 30 70 0
EMKT503 MARKETING MANAGEMENT 4 30 70 0
EMGN581 ORGANISATIONAL BEHAVIOUR AND HUMAN 4 30 70 0
RESOURSE DYNAMICS
TERM2
EFIN542 CORPORATE FINANCE 4 30 70 0
EOPR639 OPERATIONS MANAGEMENT AND RESEARCH 4 30 70 0
EMGN801 BUSINESS ANALYTICS 4 30 70 0
EMGN832 RESEARCH METHODOLOGY 4 30 70 0
EBSL605 LEGAL ASPECTS OF BUSINESS 4 30 70 0
EPEL537 COMMUNICATION FOR LEADERS 4 30 70 0
TERM3
DSE-I DISCIPLINE SPECIFIC ELECTIVE I 6 30 70 0
DSE-II DISCIPLINE SPECIFIC ELECTIVE II 6 30 70 0
DSE-III DISCIPLINE SPECIFIC ELECTIVE III 6 30 70 0
EMGN571 CORPORATE STRATEGY AND ENTREPRENEURSHIP 4 30 70 0
GE-I GENERIC ELECTIVE I 4 30 70 0
EMGN583 SEMINAR ON SUMMER TRAINING 4 0 0 100
OR
Course from the GE basket 1 which is not chosen as 4 30 70 0
Generic Elective (GE).
TERM4
DSE-IV DISCIPLINE SPECIFIC ELECTIVE IV 6 30 70 0
DSE-V DISCIPLINE SPECIFIC ELECTIVE V 6 30 70 0
DSE-VI DISCIPLINE SPECIFIC ELECTIVE VI 6 30 70 0
GE-II GENERIC ELECTIVE II 4 30 70 0
EMGN696 CAPSTONE PROJECT 6 30 0 70
TOTAL CREDITS 102

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 DISCIPLINE SPECIFIC ELECTIVE (DSE) BASKET (PICK ANY TWO ELECTIVE AREA)
(STUDENT WILL STUDY 3 COURSES IN TERM 3 AND 3 COURSES IN TERM 4 FROM THE ELECTED
AREAS/BASKET)
DISCIPLINE SPECIFIC ELECTIVE 1 BASKET (MARKETING)
S. Elective
Course Code Course Title Cr. CA ETE ETP Term
No. Area
1 EMKT529 CONSUMER BEHAVIOUR 6 30 70 0 MARKETING 3/4
DIGITAL AND SOCIAL MEDIA
2 EMKT525 6 30 70 0 MARKETING 3/4
MARKETING
CUSTOMER RELATIONSHIP
3 EMKT527 6 30 70 0 MARKETING 3/4
MANAGEMENT

DISCIPLINE SPECIFIC ELECTIVE 2 BASKET (FINANCE)

S.
Course Code Course Title Cr. CA ETE ETP Elective Area Term
No.
INTERNATIONAL FINANCIAL
1 EFIN568 6 30 70 0 FINANCE 3/4
MANAGEMENT
INTERNATIONAL BANKING AND
2 EFIN566 6 30 70 0 FINANCE 3/4
FOREX MANAGEMENT
SECURITY ANALYSIS AND
3 EFIN564 6 30 70 0 FINANCE 3/4
PORTFOLIO MANAGEMENT

DISCIPLINE SPECIFIC ELECTIVE 3 BASKET (HUMAN RESOURCE MANAGEMENT)

S.
Course Code Course Title Cr. CA ETE ETP Elective Area Term
No.
HUMAN
1 EHRM511 TRAINING AND DEVELOPMENT 6 30 70 0 3/4
RESOURCE
INDUSTRIAL RELATION AND HUMAN
2 EHRM516 6 30 70 0 3/4
LABOUR LAWS RESOURCE
HUMAN RESOURCE METRICS AND HUMAN
3 EHRM508 6 30 70 0 3/4
ANALYTICS RESOURCE

DISCIPLINE SPECIFIC ELECTIVE 4 BASKET (DATA SCIENCE)

S. Elective
Course Code Course Title Cr. CA ETE ETP Term
No. Area
DATA
1 ECAP780 PROBABILITY AND STATISTICS 6 30 40 30 3/4
SCIENCE
DATA
2 ECAP781 DATA SCIENCE TOOLBOX 6 30 40 30 3/4
SCIENCE
DATA
3 ECAP782 ADVANCE DATA VISUALIZATION 6 30 40 30 3/4
SCIENCE

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 DISCIPLINE SPECIFIC ELECTIVE 5 BASKET (OPERATIONS MANAGEMENT)
S. Course
Course Title Cr. CA ETE ETP Elective Area Term
No. Code
OPERATIONS
1 EOPR509 TOTAL QUALITY MANAGEMENT 6 30 70 0 3/4
MANAGEMENT
LOGISTICS AND SUPPLY CHAIN OPERATIONS
2 EOPR505 6 30 70 0 3/4
MANAGEMENT MANAGEMENT
OPERATIONS
3 EOPR508 PROJECT MANAGEMENT 6 30 70 0 3/4
MANAGEMENT

DISCIPLINE SPECIFIC ELECTIVE 6 BASKET (INTERNATIONAL BUSINESS)

S. Course
Course Title Cr. CA ETE ETP Elective Area Term
No. Code
EXPORT AND IMPORT INTERNATIONAL
1 EMGN802 6 30 70 0 3/4
MANAGEMENT BUSINESS
INTERNATIONAL TRADE INTERNATIONAL
2 EOPR512 6 30 70 0 3/4
LOGISTICS BUSINESS
INTERNATIONAL
3 EECO522 INTERNATIONAL ECONOMICS 6 30 70 0 3/4
BUSINESS

DISCIPLINE SPECIFIC ELECTIVE 7 BASKET (DIGITAL MARKETING)

S. Course
Course Title Cr. CA ETE ETP Elective Area Term
No. Code
FOUNDATION OF DIGITAL DIGITAL
1 EMKT804 6 30 70 0 3/4
MARKETING MARKETING
DIGITAL
2 EMKT805 SOCIAL MEDIA MARKETING 6 30 70 0 3/4
MARKETING
DIGITAL
3 EMKT806 SEARCH ENGINE OPTIMIZATION 6 30 70 0 3/4
MARKETING

DISCIPLINE SPECIFIC ELECTIVE 8 BASKET (INFORMATION TECHNOLOGY)

S. Course
Course Title Cr. CA ETE ETP Elective Area Term
No. Code
INTRODUCTION TO INFORMATION
1 ECAP398 6 30 70 0 3/4
INFORMATION TECHNOLOGY TECHNOLOGY
MANAGING INFORMATION INFORMATION
2 ECAP399 6 30 70 0 3/4
SYSTEMS TECHNOLOGY
INFORMATION
3 ECAP397 G SUITE FOUNDATION 6 30 0 70 3/4
TECHNOLOGY

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 DISCIPLINE SPECIFIC ELECTIVE 9 BASKET (BUSINESS ANALYTICS)
S. Course
Course Title Cr. CA ETE ETP Elective Area Term
No. Code
SPREADSHEET MODELLING BUSINESS
1 EMGN551 6 30 0 70 3/4
USING EXCEL ANALYTICS
BUSINESS
2 EMGN534 PREDICTIVE ANALYTICS 6 30 40 30 3/4
ANALYTICS
WEB AND SOCIAL MEDIA BUSINESS
3 EMKT507 6 30 0 70 3/4
ANALYTICS ANALYTICS

GENERIC ELECTIVE (GE) BASKET (PICK ANY TWO COURSES)

S.
Course Code Course Title Area Cr. CA ETE ETP Term
No.
Professional
1 EPEA515 ANALYTICAL SKILLS-I 4 30 70 0 3
Enhancement
Professional
2 EPEA516 ANALYTICAL SKILLS-II 4 30 70 0 4
Enhancement
3 EENG539 ACADEMIC ENGLISH English Language 4 30 70 0 3
INTRODUCTION TO THE STUDY
4 EENG514 English Language 4 30 70 0 4
OF LANGUAGE
POST-INDEPENDENCE INDIAN
5 EENG519 English Literature 4 30 70 0 3
LITERATURE
POSTCOLONIAL LITERATURES
6 EENG527 English Literature 4 30 70 0 4
AND CULTURAL STUDIES
POLITICAL INSTITUTIONS IN
7 EPOL525 Political Science 4 30 70 0 3
INDIA
PUBLIC POLICY AND
8 EPOL527 Political Science 4 30 70 0 4
GOVERNANCE IN INDIA
FUNDAMENTALS OF
9 ESOC515 Sociology 4 30 70 0 3
SOCIOLOGY
10 ESOC506 GLOBALIZATION AND SOCIETY Sociology 4 30 70 0 4

Note:
1. Students can adopt only one area from Generic Elective basket that will be applicable for the
GenericElectives I and II.
2. In case of Discipline Specific Elective Basket, student may choose two areas, 3 courses from first
area to be studied in term 3 and 3 courses from second area to be studied in term 4.
3. In case of Seminar on Summer Training, student may choose one course against Seminar on
Summer Training from the Generic Basket 1 which is not chosen as GE.

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 FINANCIAL REPORTING,
Course code EACC506 Course Title
STATEMENTS AND ANALYSIS

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: associate accounting information for decision making in organizations
CO2: analyse the cash position of an organization by evaluating cash flow from different activities
CO3: identify various cost accounting techniques, cost concepts & techniques of cost control in
decision making
CO4: identify the accounting terminology and purpose of accounting framework
CO5: evaluate how activity-based costing can be utilized in the organizations
CO6: interpret the financial statements in accordance with generally accepted accounting
principles

Unit No. Content

Unit 1 Introduction to Accounting: Introduction, Accounting Equation, Rules of
Accounting, Objectives, Advantages and Limitations of Accounting, Accounting
Concepts and Conventions, Accounting Terminology, Concept of IFRS and its
relevance, Qualitative features of IFRS, Elements of financial statements,
Difference between IFRS and GAAP.
Unit 2 Corporate Financial Statements: Features and Importance, Vertical Format of
Corporate Financial Statements, Conceptual framework of depreciation and
amortization
Unit 3 Ratio Analysis: Liquidity Ratios, Solvency Ratios, Profitability Ratios, Turnover
Ratios, Du-Pont Analysis, Importance and Objectives.
Unit 4 Financial Statement Analysis: Objectives of Analysis, Various Stakeholders and
their Interests, Techniques of Financial Statement Analysis-Horizontal Analysis,
Common Size Analysis
Unit 5 Artificial Intelligence and Analytics: Finance and Accounting transformation
by AI
Unit 6 Cash Flow Statement: Meaning and Significance, Construction of Cash Flow
Statement, Analysis of Cash Flow Statement
Unit 7 Basic Aspects of Cost Accounting: Preparation of Cost Sheet and Estimated Cost
Sheet, Meaning, Cost Concepts and Cost Classification
Unit 8 Budgetary Control: Need and Steps involved in Budgetary Control, Meaning and
Types of Budgets, Preparation of Cash Budget, Preparation of Flexible Budget
Unit 9 Inventory Valuation: Methods of pricing material issues, FIFO, LIFO
Unit 10 Marginal Costing and Profit Planning: Meaning and Objectives, CVP Analysis,
Break Even Point and Break Even Analysis
Unit 11 Decision involving Alternative Choices: Concept and Steps involved in
Decision Making, Profit Planning, Key factor, Determination of Sales Mix, Make or
Buy decision, Exploration of New Markets, Continue or Discontinue a Product
Line.
Unit 12 Transfer Pricing: Meaning and Importance, Advantages and Limitations,
Methods of Calculating Transfer Price
Unit 13 Activity Based Costing: Concept and Pre-requisites, Activity Based Costing
versus Traditional Costing, Steps Involved in Activity Based Costing, Cost Drivers,
Determination of Cost under ABC, Benefits and Limitations
Unit 14 Responsibility Accounting: Concept and Significance, Elements, Responsibility
Centers.

10
 READINGS:
1. MANAGEMENT ACCOUNTING by KHAN M.Y AND JAIN P.K, MCGRAW HILL EDUCATION
2. FUNDAMENTALS OF COST ACCOUNTING by WIILIAM N. LANEN, SHANNON W.
ANDERSON, MICHAEL W. MAHER, MCGRAW HILL EDUCATION
3. MANAGEMENT ACCOUNTING by SHAH PARESH, OXFORD UNIVERSITY PRESS
4. A TEXTBOOK OF ACCOUNTING FOR MANAGEMENT by MAHESHWARI. S.N,
MAHESHWARI SHARAD.K, MAHESHWARI SUNEEL.K, VIKAS PUBLISHING HOUSE
5. ACCOUNTING FOR DECISION MAKING by NEEDLES BELVERD. E, CENGAGE LEARNING
6. FINANCIAL ACCOUNTING FOR MANAGEMENT: AN ANALYTICAL PERSPECTIVE by GUPTA
AMBRISH, PEARSON
1.

2.

3.

4.

5.

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 Course code EECO515 Course Title MANAGERIAL ECONOMICS

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: apply economic principles to management decisions.
CO2: evaluate the managerial decisions making around the theory of the firm with application in
a globalized economy
CO3: evaluate possible strategies in the event a firm is one of just a few companies in a market
CO4:: examine a comprehensive understanding of the current issues influencing economic
development of India

Unit No. Content

Unit 1 Nature and Scope of Managerial Economics: definition and scope of
managerial economics, basic process of decision making in economics, existence
of firm and its functions
Unit 2 Demand and supply analysis: determinants of demand and supply, individual
and market demand and supply, market equilibrium
Unit 3 Demand Estimation: relevance of demand estimation for a firm, demand
forecasting using qualitative forecast and time series analysis
Unit 4 Cost Theory and Estimation: short run cost functions, long run cost curves,
economics of scale, learning curves
Unit 5 Production Theory: production function with one and two variables inputs,
optimal combination of inputs, returns to scale
Unit 6 Market Structure: introduction to market structure, price and output
determination under perfect competition, monopoly and monopolistic
competition
Unit 7 Oligopoly: meaning and sources, cartelization and price leadership under
oligopoly
Unit 8 Game Theory: meaning and types of games, dominant strategy and Nash
equilibrium, prisoner’s dilemma, mixed strategy
Unit 9 Indian Economy Since Colonialism: colonialism and development of the Indian
economy, trends and composition of national income
Unit 10 Human Development: human development index, characteristics of developing
world, state of human development in India
Unit 11 Structure of Indian Economy: introduction to agriculture, industrial sector and
service sector, poverty and inequality, emerging energy-economy-environment
regulatory framework
Unit 12 Economic Reforms: introduction to reforms, economic reforms for financial
sector performance, agriculture, industry and services
Unit 13 Monetary Policy: concept and meaning, objectives, tools of monetary, role of
monetary policy after the period of economic reforms, inflation and monetary
policy
Unit 14 Fiscal policy: concept and meaning, objectives, tools of fiscal policy, role of fiscal
policy after the period of economic reforms, inflation and fiscal policy

READINGS:
1. Managerial Economics- Principles and Worldwide Applications By Salvatore, Dominick
and Rastogi, Siddhartha K., Oxford University Press.
2. Indian Economy By Gaurav Dutt , Ashwani Mahajan, S. Chand Publishing
3. Managerial Economics: An Integrative Approach By Hirshey, Mark, Cengage Learning
4. Indian Economy Performance and Policies, By Uma Kapila, Academic Foundation
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 INTERNATIONAL BUSINESS
Course code EMGN578 Course Title ENVIRONMENT

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: analyze business environment and trends to take decisions with respect to international
business operations
CO2: interpret and apply international trade theories in international business operations
CO3: identify and critically analyse the role of foreign exchange market and usage of fundamental
instruments for currency exchange
CO4: develop skills on analysing the business data, and problem solving in other functional areas
such as marketing, business strategy and human resources
CO5: develop responsiveness to contextual social issues/ problems and exploring solutions,
understanding business ethics and resolving ethical dilemmas
CO6: identify aspects of the global business and cross-cultural understanding

Unit No. Content

Unit 1 Overview of international business environment: Globalization and international
Business; introduction to international business, types of international business
Unit 2 Components of international Business environment: social environment, political
and legal environment, economic environment, technological environment
Unit 3 The external environment and challenges: assessing risk in international business,
Recent world trade and foreign Investment trends, environment Influence on
Trade and investment patterns
Unit 4 International Trade theories: theory of absolute advantage, theory of comparative
advantage, factor proportion theory, the diamond model of national competitive
advantage, factor mobility theory
Unit 5 Protectionism and trading environment: Globalization trends and challenges;
environment for foreign trade and investment, governmental influence on trade
and investments; tariff and non-tariff barriers
Unit 6 Economic Integration and Co-operation: cross national cooperation and
agreements, Role of international organizations: WTO, IMF, Regional Economic
Integrations
Unit 7 International financial markets: foreign exchange market mechanism, exchange
rate arrangement, determinants of exchange Rates, exchange rate movements and
their impact
Unit 8 Global Debt and Equity Markets: Euro Currency market, offshore financial centres,
International Banks, Non-Banking Financial service firms; stock markets
Unit 9 Global Competitiveness: Export Management, Technology and global Competition,
world economic growth and the environment
Unit 10 Internationalization strategies: Theories of internationalization, Modes of
operations in International Business, export and import strategy
Unit 11 Forms and Ownership of Foreign Production: Types of collaborative arrangements;
Licensing, joint ventures & consortium approaches, Managing International
Collaborations
Unit 12 International business diplomacy: Negotiating an International business, issues in
asset protection, Multilateral sentiments
Unit 13 Country evaluation and selection: Opportunity and risk matrix, analysis of Macro
and micro indicators, country comparison tools
13
 Unit 14 Globalization and society: globalization with social responsibility, Ethical
Dimensions of Labor Conditions, Ethics and the Environment, legislation for anti-
competitive and unfair trade practices

READINGS:
1. Daniels, Radebaugh, Sullivan & Salwan, International Business Environments and
Operations by Pearson
2. International Business - Competing in the Global marketplace by Charles W Hill, Arun
Kumar Jain, McGraw Hill

14
 MARKETING MANAGEMENT
Course code EMKT503 Course Title

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes
CO1: analyze and respond to environmental and competitive changes, their impact
on marketing planning, strategies and practices
CO2: apply the conceptual frameworks, theory and techniques to various marketing contexts
CO3: prepare marketing and sales plan appropriate to the needs of customers and contexts
CO4: determine strategies for developing new products and services that are consistent with
evolving market needs

Unit No. Content

Unit 1 Introduction: market and marketing, definition, nature and scope of marketing,
exchange process, functions of marketing, core marketing concepts
Unit 2 Marketing orientations: evolution of modern marketing concept, holistic
marketing concepts, new marketing orientations selling vs. marketing
Unit 3 Marketing mix: 7 P‘s & 7 C‘s of Marketing, 4 A‘s of Marketing, customer quality,
value and satisfaction, Michael E. Porters chain analysis model
Unit 4 Marketing environment: Significance of scanning marketing environment;
Analysis of macro environment of marketing – economic, demographic, socio-
cultural, technological, political legal and ecological; Impact of micro and macro
environment on marketing decisions
Unit 5 Consumer behaviour: buyer behaviour, different consumer roles, need for
studying buyer behaviour, different buying motives, consumer buying decision
process and influences, consumer vs. business buying behaviour, industrial
buying process
Unit 6 Segmentation decisions: market segmentation, characteristics of a segment,
bases for segmenting a consumer market, levels of market segmentation, factors
influencing selection of market segments
Unit 7 Targeting and positioning: Benefits of market segmentation; Criteria for
effective market segmentation; Target market selection and strategies;
Positioning – concept, bases and process
Unit 8 Product decisions: concept and classification, layers of products, major product
decisions, product-mix, new product development stages, packaging and
labelling, product life cycle (PLC) – concept and appropriate strategies adopted
at different stages
Unit 9 Pricing decisions: pricing – objectives, price sensitivity, factors affecting price
of a product, pricing methods and strategies, ethical issues in product and pricing
decisions
Unit 10 Distribution planning: channels of distribution – concept and importance,
different types of distribution middlemen and their functions, selection,
motivation and performance appraisal of distribution middlemen
Unit 11 Distribution decisions: decisions involved in setting up the channel, channel
management strategies, distribution logistics – concept, importance and major
logistics decisions, channel integration and systems, ethical issues in distribution
decisions
Unit 12 Distribution decisions: retailing and wholesaling, types of retail formats, retail
theories, retailing strategies, non-Store retailing, wholesaling – nature and
importance, types of wholesalers, developments in retailing and wholesaling in
indian perspective

15
 Unit 13 Promotion decisions: role of promotion in marketing, promotion mix,
integrated marketing communication, concept, communication process and
promotion, determining promotion mix, factors influencing promotion mix,
developing promotion campaigns, sales promotion, direct marketing, public
relations, digital and social media
Unit 14 Trends in marketing: service Marketing, e-marketing, green marketing,
customer relationship management, rural marketing, other emerging trends,
ethical issues in marketing

READINGS:

1. Kotler, P. & Keller, K. L. (2017). Marketing Management. Pearson

2. McCarthy, E. J., Cannon, J. & Perreault, W. (2014). Basic Marketing. McGraw-Hill
Education
3. Etzel, M. J., Walker, B. J., Staton, W. J., & Pandit, A. (2010). Marketing Concepts and
Cases. Tata McGraw Hill

16
Course Code EMGN581 Course Title ORGANISATIONAL BEHAVIOUR AND
HUMAN RESOURCE DYNAMICS

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: enumerate the concept of management practices and organizational behavior
CO2: develop and sharpen acumen of how different management thoughts can be used to
improve organization functioning
CO3: analyze the importance of management practices and important organizational behavior
dimensions at different levels of organization
CO4: appraise the dynamics of industrial relations and to manage them as per statutory
regulations
CO5: apply human resource management functions to handle emerging issues

Unit No. Content

Organizational behavior: relationship between management and organization
Unit-1 behavior, model of OB and contributing disciplines to the OB field
Foundations of individual behavior: values, attitude and job satisfaction, theories of
learning and behavior modification
Personality: theories of personality and its assessment, transactional analysis and
Unit-2 attribution theory of perception
Emotions: emotional intelligence and affective events theory of emotion
Motivation: early and contemporary theories of motivation
Group dynamics: group dynamics and its significance, types of groups, formation and
Unit-3 stages of group development, group performance factors
Team development: team formation, its types and difference between group and team
Organizational conflict and negotiations: conflict sources, types and levels of
Unit-4 conflict, traditional and modern approaches to conflict, resolution of conflict through
negotiation
Stress: sources and consequences of stress, stress management techniques
Introduction: External and Internal Forces of environment affecting HRM, Objectives
Unit-5 and functions of HRM.
Human Resource Planning: HRP process, Barriers and Prerequisites for Successful
HRP.
Unit-6 Job Analysis: Methods of Collecting Job Data, Potential Problems with Job
Analysis, Job Design and its approaches, Process of Job Analysis
Unit-7 Recruitment & Selection: Meaning, Recruitment process, Recruitment Methods,
Challenges in India and Selection Process
Talent Management: talent management, talent retention, talent acquisition
Unit-8 and sources of talent acquisition
Orientation, induction and placement: process of orientation, induction and
placement programme, Evaluation of Orientation Programme
Training and Development: employee training, difference in training and
Unit-9 development, methods of training, methods of management development,
people capability maturity model
Unit-10 Career planning and management: career management, process of career planning,
challenges in career planning
Unit-11 Performance management system: performance management, performance
planning, performance appraisal, potential appraisal, feedback and counselling
17
 Compensation management: types and theories of compensation, concept of wages,
Unit-12 factors influencing compensation management, incentives and fringe benefits,
employee engagement and retention.
Unit-13 Managing industrial relations: major actors and their roles in IR, factors
influencing IR, approaches to IR, grievance handling procedure
Unit-14 Industrial Disputes: industrial disputes, methods of settlement of industrial
disputes, trade unions and their challenges in India

READINGS:
1. Organizational Behaviour By Stephen P. Robbins. Timothy A. Judge. Neharika Vohra,
Pearson
2. Management by Management By Stephen P. Robbins. Mary Coulter. Neharika Vohra, Pearson
3. Human Resource Management By Dessler, G. And Varkkey, B, Pearson

18
 Course Code EFIN542 Course Title CORPORATE FINANCE

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understanding finance function with respect to its evolution and growth
CO2: understanding the concept of Time Value of Money and interpreting the results based on
calculations.
CO3: analyzing financing needs of the businesses and designing an optimum capital structure
CO4: understanding the retention and distribution of profits and impact on business valuation.

Unit No. Content

Financial Management: An Overview, evolution of finance, the basic goal:
Unit-1
creating shareholder value, agency issues, business ethics and social responsibility
Sources of Finance: Long term and Short-term sources of finance- Ordinary shares,
Unit-2
Preferences shares, redeemable irredeemable debentures, Debt vs. Equity.
Money Market Instruments: Treasury Bills, Commercial Papers, Certificate of Deposits,
Unit-3 Treasury Management and Treasury Operations in corporate. External Commercial
Borrowings, Financing for MSMEs
Time Value of Money concept: Compounding and discounting, Future value and Present
Unit-4
value, Annuities, Effective interest rates
Investment Decisions: Capital Budgeting Decisions, Rationale of Capital Budgeting, Non-
Unit-5 Discounting Capital Budgeting Techniques - Payback period, Profitability Index,
Accounting Rate of Return
Investment Decisions: Discounting Techniques of Capital Budgeting - NPV, IRR,
Unit-6 Discounting Payback Period Method, Estimation of Cash Flows, NPV v/s IRR, Risk analysis
in Capital Budgeting - Sensitivity Analysis, Certainty Equivalent Approach
Cost of Capital: Meaning and Concept, Cost of Debt, Cost of Equity, Cost of Retained
Unit-7
Earnings, Calculation of WACC, International Dimensions in Cost of Capital
Financing Decisions: Capital Structure, Theories and Value of the firm - Net
Income Approach, Net Operating Income Approach, Traditional Approach, Modigliani
Unit-8
Miller Model, Determining the optimal Capital Structure, Checklist for Capital Structure
Decisions, Costs of Bankruptcy and Financial Distress.
EBIT-EPS Analysis: Concept of Leverage, Types of Leverage: Operating Leverage,
Unit-9
Financial Leverage, Combined Leverage.
Dividend Decisions: Factors determining Dividend Policy, Theories of Dividend Gordon
Unit-10
Model, Walter Model, MM Hypothesis
Forms of Dividend: Cash Dividend, Bonus Shares, Stock Split, Stock Repurchase, Dividend
Unit-11
Policies in practice.
Working Capital Management: Working Capital Policies, Risk-Return trade-off, Cash
Unit-12
management, Receivables management
Corporate Governance: Value-based Corporate culture, Disclosures, transparency and
accountability, Corporate Governance and Human Resource Management, Evaluation of
Unit-13
performance of board of directors, Succession planning, Public sector undertakings and
corporate governance, Insider trading, Lessons from corporate failure
Economic outlook and Business Valuation: Impact of changing business environment
on corporate valuation, climate change and corporate valuation, Business sustainability
Unit-14
and corporate valuation, Role of environmental, social, and governance (ESG) factors in
corporate valuation

19
READINGS:

1. FUNDAMENTALS OF CORPORATE FINANCE by JONATHAN BERK, PETER DeMARZO&

JARRED HARDFORD, PEARSON
2. CORPORATE FINANCE by STEPHEN A. ROSS, RANDOLPH W. WESTERFIELD & JEFFREY
JAFFE, McGRAW HILL

20
Course Code EOPR639 Course Title OPERATIONS MANAGEMENT AND RESEARCH

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: analyze how to optimally utilize the resources.
CO2: apply the concepts in solving real life problems.
CO3: adapt different opinions and make correct judgment.
CO4: apply mathematical models to a given problem.
CO5: analyze the various decision-making environments and the tools applicable to them

Unit No. Contents

Introduction to Operations Management and Research: introduction and scope of
operation management, emerging issues in operations management, history of operations
Unit- 1
research, definitions and features of operations research approach, models and modelling
in operations research, applications of operations research
Forecasting: introduction, features and elements of forecasting, forecast based on judgment
Unit- 2 and opinion, forecast based on time-series data, associative forecasting techniques, concept
of forecasting errors
Design and layout: production of goods versus delivery of services, product-process
Unit- 3 matrix, design process, product design, service design, process types, product and service
profiling, automation, facility layout, line balancing
Location planning and analysis: need and nature of location decisions, factors that affect
Unit- 4
location decisions, evaluating location alternatives
Management of quality: defining quality-dimensions of quality, determinants of quality,
Unit- 5 the cost of quality, quality tools, total quality management, inspection, control charts for
variables (mean and range chart), control charts for attributes (p-chart, c-chart), run test
Planning: Aggregate Production Planning; Master Production Schedule and MRP, MRP-II,
Unit- 6
ERP
Inventory management: nature and importance of inventories, inventory counting
Unit- 7
systems and inventory costs, economic production quantity, quantity discounts, EOQ model
Supply chain management: need, elements, and benefit of effective SCM, logistics and
Unit- 8 reverse logistics, requirements, and steps for creating an effective supply chain, lean vs. agile
supply chains
Unit- 9 JIT and lean operations: goals and building blocks of lean systems
Linear Programming: general mathematical model of linear programming, linear
Unit- 10
programming formulation, graphical solution, simplex method, Big M method, special cases
Assignment and transportation problem: Hungarian Assignment Model (HAM), special
cases in assignment problem, Initial Basic Feasible Solution (IBFS) i.e. NWCM, LCM and VAM
Unit- 11
Method, optimization using stepping stone and MODI, special cases including concept of
degeneracy
Project Management and Queuing Theory: difference between PERT and CPM, PERT
Unit- 12 problem with three time estimates and concept of probability, basic concepts and
parameters of a queuing model, m/m/1 model characteristics
Game Theory: basics, saddle point, mixed strategies including odds, dominance, sub games
Unit- 13
and graphical method
Decision Theory: basics including decision making environments, decision making under
Unit- 14 risk, expected value of perfect information, decision making under uncertainty, concept of
decision trees, decision tree analysis

21
READINGS:

1. OPERATIONS MANAGEMENT by WILLIAM J STEVENSON, MCGRAW HILL EDUCATION

2. OPERATIONS MANAGEMENT by NORMAN GAITHER, GREGORY FRAZIER, CENGAGE
LEARNING

22
 BUSINESS ANALYTICS
Course code EMGN801 Course Title

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: apply quantitative modelling and data analysis techniques to problems of real world.
CO2: employ best practices in data visualization to develop charts, maps, tables, and other
visual representations techniques to communicate findings to diverse audiences.
CO3: identify and describe complex business problems in terms of analytical models
CO4: apply appropriate analytical methods to find solutions to business problems that
achieve stated objective

Unit No. Content

Unit 1 Business analytics and summarizing business data- overview of business analytics:
scope, application, R-studio environment for business analytics, basics of R: packages,
vectors, datatypes and data structures
Unit 2 Summarizing business data-one variable and two variables statistics, concept of pipes
operator, functions to summarize variables: select, filter, mutate, arrange, summarize and
group by
Unit 3 Business data visualization- basic graphs: bar-graph, line-chart, histogram, box and
scatterplot, advanced data visualization: graphics for correlation, deviation, ranking,
distribution and composition
Unit 4 Business forecasting using time series- time series modelling, exploration of time series
data using R, ARIMA, GARCH, VAR methodologies for time series analysis
Unit 5 Business prediction using generalised linear models- logistic regression and
statistical inference with application, survival analysis and its application
Unit 6 Machine learning for business- supervised models: K-NN and decision trees,
unsupervised models: K-means and hierarchical clustering, classification and prediction
accuracy
Unit 7 Text analytics for business- creating and refining text data, inferences through graphs,
topic modelling and TDM analysis, sentiment analysis
Unit 8 Business intelligence- introduction to business intelligence, role of data and data base
management, role of data mining in business strategy
Unit 9 Data visualization- role of visualization in business intelligence, introduction to charts,
graphs and maps
Unit 10 Data environment and preparation- managing metadata, extracts and live data, cross
database joints and union
Unit 11 Data blending- data prep with text and excel files, understating data types, extracting data
from various file formats
Unit 12 Design fundamentals and visual analytics- filters, sorting, groups and sets, interactive
filters, forecasting, use of tooltip, reference line, parameter, drill down and hierarchies
Unit 13 Decision analytics and calculations- types of calculations, logic calculations (including if
comment, nested if command etc.), data calculations, string calculations
Unit 14 Mapping-role of maps in business intelligence and visualization, editing unrecognized
locations

READINGS:
1. R FOR EVERYONE: ADVANCED ANALYTICS AND GRAPHICS by JARED P. LANDER, PEARSON
2. VISUAL DATA STORYTELLING WITH TABLEAU by LINDY RYAN, PEARSON
3. TEXT MINING WITH R: A TIDY APPROACH by JULIA SILGE AND DAVID ROBINS, SHROFF
PUBLISHERS & DISTRIBUTORS PVT. LTD
4. MASTERING TABLEAU by DAVID BALDWIN AND MARLEEN MEIER, PACKT PUBLISHING

23
 Course code EMGN832 Course Title RESEARCH METHODOLOGY

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: identify critical thinking and scientific approaches to formulate research problems
CO2: describe research design approaches, methods and conceptual differences to apply
across different research contexts
CO3: generalize familiarity with a phenomenon or to achieve new insights into it.
CO4: interpret results generated from data analysis and report the findings.

Unit No. Content

Unit 1 Background of research- Developing research proposals, research paradigms-
contributions of research to theory and practice and research ethics
Unit 2 An introduction to research- Meaning, process, defining, research problem:
selection, understanding and necessity of defined problem, research design, need
and types of Research Design.
Unit 3 Reviewing Literature- Identifying, accessing and managing sources of
information and scholarly literature, academic writing and referencing and steps
in literature review development
Unit 4 Types of data in research- Primary and secondary data and sources, nature of
qualitative and quantitative research, data and variables used in qualitative and
quantitative methods, writing up qualitative research
Unit 5 Sampling design- Sampling design process, characteristics of good sample,
types of sampling design, sampling techniques- random and non-random
Unit 6 Measurement and scaling technique: Tools of sound measurement, techniques
of developing measurement tools, scaling meaning and important scaling
techniques, statistical properties of different scales
Unit 7 Data collection methods- Observation, experimentation and survey methods,
questionnaire: introduction, design process and coding the questionnaire
Unit 8 Descriptive statistics and time series- Measures for central tendency-
ungrouped and ungrouped data, dispersion and distribution, index number and
time series analysis
Unit 9 Hypothesis testing- Hypothesis definition and process, types and hypothesis
testing procedure for t and z tests differences for single, two populations and
paired sample.
Unit 10 Test of association- Correlation coefficient- Spearman rank and Karl’s Pearson
and test of association between nominal data- Chi-square test
Unit 11 Analysis of Variance (ANOVA) and prediction techniques- Analysis of
variance for mean difference, reliability and validity, bivariate regression and
multiple regression analysis
Unit 12 Multivariate analysis- Classification, important methods of factor analysis,
factor analysis procedure, rotation in factor analysis, overview of cluster
analysis, discriminant analysis, multi-dimensional scaling and conjoint analysis.
Unit 13 Reporting a quantitative study- Technique and precaution of interpretation,
significance of report writing, layout and types of report.
Unit 14 Writing research proposal- Purpose, nature and evaluation-Content and
format-Practical considerations-timelines, budgets, supervision management-
Presentation and defense of proposals.
READINGS
1. BUSINESS RESEARCH METHODS by NAVAL BAJPAI, PEARSON
2. MARKETING RESEARCH by NARESH K MALHOTRA, PEARSON
3. MARKETING RESEARCH: TEXT AND CASES by NARGUNDKAR, R., MCGRAW HILL EDUCATION
24
 LEGAL ASPECTS OF BUSINESS
Course code EBSL605 Course Title

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: apply the statutory provisions related to Contract Act and Sales of Goods Act in
business organizations.
CO2: use legal rights and remedies by applying the provisions related to Consumer and
Intellectual Property Rights.
CO3: analyze the legal issues related to Negotiable Instruments
CO4: interpret the legal implications of FEMA and Competition Act in designing various
business policies and strategies.
CO5: develop the understanding of Company form of business organization from its
incorporation to winding up

Unit No. Content

Unit 1 Indian Contract Act, 1872: essentials of contract, kinds of contract, free consent,
discharge of contract, breach of contract
Unit 2 Sale of Goods Act, 1930: contract of sale, conditions and warranties, rights of
unpaid seller
Unit 3 Consumer Protection Act 2019: introduction and objectives, rights of
consumers, redressal machinery
Unit 4 Intellectual Property Rights: patents, copyrights and trademarks, trade secret,
geographical indications, traditional knowledge digital library, intellectual
property infringement
Unit 5 Negotiable Instruments Act, 1881: characteristics and kinds of Negotiable
Instruments, comparison between promissory note, bill of exchange and cheque
Unit 6 FEMA Act, 1999: introduction, definitions, regulation and management of
Foreign Exchange
Unit 7 Competition Act, 2002: definitions, anti-competitive agreements, abuse of
dominant position, Combinations
Unit 8 Companies Act,2013 (preliminary): company and its characteristics, kinds of
companies, limited liability partnership, formation of a company
Unit 9 Company Documents: Memorandum of Association, Articles of Association,
Doctrine of constructive Notice, Doctrine of Indoor management
Unit 10 Prospectus: types of prospectus, legal consequences of mis-statement in
prospectus
Unit 11 Raising of Capital: Share and share capital, Alteration of share capital,
Borrowing powers and charges
Unit 12 Company Management: appointment and removal of directors
Unit 13 Company Meetings: essentials of a valid meeting and types of meeting
Unit 14 Company winding up: modes of winding up under IBC Act and compulsory
winding up under Companies Act, 2013

READINGS:
1. ELEMENTS OF BUSINESS LAW by N.D KAPOOR, SULTAN CHAND & SONS (P) LTD.
References:
1. A TEXTBOOK OF COMPANY LAW by P P S GOGNA, S Chand Publishing
2. A HANDBOOK ON CORPORATE AND OTHER LAWS by CA CS MUNISH BHANDARI, Bestword
Publications Pvt. Ltd.
3. LEGAL ASPECTS OF BUSINESS: CONCEPTS AND APPLICATIONS by PARUL GUPTA, VIKAS
PUBLISHING HOUSE

25
 EPEL537 Course Title Communication for Leaders
Course code

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1::develop critical thinking skills employed in small groups and public speaking
CO2::compose business communication documents with structural precision and verbal
accuracy
CO3::formulate business queries and respond to any reason related to business situation
CO4::use semantic and syntactic structure as per the advanced level of Common European
Framework
CO5::employ their reading speed and comprehension of business articles
CO6::demonstrate consistent and appropriate language use in extended conversations and
discussions

Unit No. Content

Unit 1 Listening- understanding vocabulary and context: matching phrases and
words with definitions, taking notes and completing them, understanding
phrases and expressions in context
Unit 2 Listening for Details: filling missing details, interpreting listening tracks,
identifying key and supporting ideas, taking detailed notes on information
Unit 3 Tenses, Clauses and transitional words or phrases: usage of defining and non-
defining relative clauses, pronoun problems, usage of as or like, future time
clauses, usage of tenses, infinitives, reference devices, position of adverbs,
transitional markers,
Unit 4 Sentences: cleft sentences, synthesis of sentences, complex sentences,
conditional sentences, alternatives to if
Unit 5 Vocabulary: one word substitution for a definition, abbreviations, antonyms,
synonyms, connotative and denotative meanings, contextual use of words and
phrases, substitution, collocation, concession words and phrases
Unit 6 Idioms and Proverbs: phrasal verbs, meaning and usage of idioms and
proverbs, formal and informal usage of language
Unit 7 Reading Skills: types of texts – narrative, descriptive, extrapolative,
essential skills for reading comprehension – decoding, fluency, vocabulary,
reasoning and background knowledge, reading techniques
Unit 8 Comprehension Skills: identifying errors and superfluous words, identifying
co-relation of sentences and paragraphs, finding supporting ideas, identifying
purpose, different strategies of comprehension, reading texts of different genres
and of varying length, reading and interpreting non-linguistic texts, reading and
understanding incomplete texts
Unit 9 Group Discussion: brainstorming ideas, taking stance, working in groups and
enacting roles, showing agreement and disagreements, discussing possible
scenarios, discussing various business possibilities, argument building for
persuasion
Unit 10 Presentation Skills: do’s and don’ts of presentation skills, presenting
information and business proposals, making a short talk
Unit 11 Role Play and debate: useful vocabulary and phrases, assuming and reacting in
different business scenarios, interviewing a partner, debate, group-forecasting,
negotiation skills, debating pros and cons of a business decision
Unit 12 Writing Techniques and Strategies: types of writing, cohesion and coherence,
expansion of ideas, thesis sentence, expansion of given sentence, reorganizing
jumbled sentences into a coherent paragraphing, writing style and techniques
26
 Unit 13 Writing: summarizing, explanation of points, paragraph writing, précis writing,
essay writing
Unit 14 Business Correspondence: formats of business correspondence, writing and
replying to memo, notice, note, letter, report, and proposal

Readings:

1. BUSINESS BENCHMARK- ADVANCED by GUY BROOK- HART, CAMBRIDGE

PUBLICATIONS
2. ADVANCED ENGLISH GRAMMAR by MARTIN HEWINGS, CAMBRIDGE UNIVERSITY
PRESS
3. THE MCGRAW-HILL HANDBOOK OF ENGLISH GRAMMAR AND USAGE by MARK
LESTER, LARRY BEASON, MC GRAW HILL

27
 CORPORATE STRATEGY AND
Course code EMGN571 Course Title
ENTREPRENEURSHIP

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes
CO1: integrate understanding of functional aspects of management and explore their
contribution to strategic management within organizations
CO2: appraise the importance of environmental and industry analysis in formulating strategy
CO3: analyze the role of marketing, accounting, finance, operations management and human
resource management in strategy formulation
CO4: evaluate the role of leadership, organizational structure and organizational culture in
strategy-implementation
CO5: analyse the business environment and identify the opportunities for starting up a
venture.
CO6: develop marketing plan, operations plan, HR plan and financial plan for new business
ventures

Unit No. Content

Unit 1 Strategic management: strategic decisions, strategic management process
Strategic intent: mission, vision, goals and objective
Unit 2 External analysis: remote environment, industry environment, EFE Matrix, CPM
Matrix
Internal analysis: SWOT analysis, IFE Matrix, Value chain analysis, resource-
based view of the firm, benchmarking
Unit 3 Corporate level strategies: growth strategy, integration strategy,
diversification strategy, turnaround strategy, defensive strategy
Unit 4 International strategy: globalization of firms, global strategic planning,
competitive strategies for firms in foreign markets, strategies for emerging
markets
Unit 5 Business level strategy: cost leadership, differentiation, focus
Unit 6 Multi-business strategy: portfolio approach, BCG growth-share matrix, IE
matrix, synergy approach, parenting framework, patching approach
Strategy implementation: nature of strategy Implementation, matching structure
with strategy, creating a strategy supportive culture
Unit 7 Evaluation and control: nature of strategy evaluation, strategy evaluation
framework, strategic control, balanced scorecard
Contemporary Issues: corporate governance, business ethics, social
responsibility, environmental sustainability
Unit 8 Strategic management and Entrepreneurship: strategic management for
start-ups, strategies for growing and maturing businesses, strategies for
technology-oriented businesses
Unit 9 Latest Trends in entrepreneurship: social entrepreneurship, women
entrepreneurship, intrapreneurship, challenges and strategic solutions for
problems faced by entrepreneurs in India.
Unit 10 Overview of business plan: components of a business plan, business ideas,
business ideas selection, feasibility study, legalities involved for business plan,
forms of ownership, SWOT Analysis
Unit 11 Strategic Marketing plan: segmentation, targeting, positioning, marketing mix
(7P), product mix, promotions mix, Pricing strategies
Unit 12 Strategic Operations plan: people and suppliers, manufacturing or outsourcing,
plant size, location decision, inventory management

28
 Unit 13 Strategic Human resources plan: manpower planning, organization structure,
recruitment, selection, training and development, motivational techniques,
performance appraisal
Unit 14 Strategic Financial plan: capital requirement, sources of funds, break even
analysis, balance sheet, cash flows, payback period, ROI (return on investment)

READINGS:

1. STRATEGIC MANAGEMENT by JOHN PEARCE II, RICHARD B ROBINSON, AMITA MITAL,

MCGRAW HILL EDUCATION

2. STRATEGIC MANAGEMENT by HITT, IRELAND, HOSKISSON, MANIKUTTY, CENGAGE

LEARNING

29
 Course code EMKT529 Course Title CONSUMER BEHAVIOR

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: Understand the implications of consumer behavior concepts & theories for businesses and
wider society.
CO2: Discern how individuals and groups influence consumer behavior, and how marketers
utilize this knowledge to help achieve organizational objectives.
CO3: Analyze the dynamic interplay of internal and external factors influencing consumer
behavior and accordingly develop a marketing strategy.
CO4: Articulate practical and comprehensive managerial understanding of consumer behavior.
CO5: Develop the understanding of marketing regulation, consumer protection act and
contemporary issues in consumer behaviour.

Unit No. Content

Unit 1 Consumer Behavior and Marketing strategy: consumer behaviour, market strategy and
applications of consumer behavior.
Unit 2 Market Analysis and Consumer Decisions: market analysis components, consumer
decisions and consumer behavior models.
Unit 3 Culture and Group influence: cultural and group influence on consumer behavior,
concept of culture, cross cultural marketing strategy, the household life cycle and
marketing strategy.
Unit 4 Groups, Reference Group and Diffusion of Innovation: groups, types of groups,
reference group influence on consumption process & marketing strategies, diffusion of
innovation.
Unit 5 Perception: perception, exposure, attention and interpretation, perception and
marketing strategy.
Unit 6 Learning and Personality: memory’s role in learning, learning theories, brand image and
product positioning, brand equity and brand leverage motivation, personality and
emotion.
Unit 7 Motivation and Emotion: motivation theory and marketing strategy use of personality in
marketing practice, emotions and marketing strategy.
Unit 8 Attitude and market segmentation: attitude, influencing attitude, attitude components
and change strategies, market segmentation and product development strategies based on
attitudes.
Unit 9 Self-Concept and Consumer Decisions: nature of lifestyle, the VALS system consumer
decision process and types of consumer decisions.
Unit 10 Consumer Decision Making Process: process of problem recognition and uncontrollable
determinants of problem recognition, marketing strategy and problem recognition,
marketing strategies based on information search.
Unit 11 Alternative Evaluation: alternative evaluation and selection, types and sources of
information, consumer decision making and evaluation criteria.
Unit 12 Decision Rules and Attributes of consumers: decision rules for attitude-based choices,
attributes affecting retail outlet selection, Consumer characteristics and outlet choice, in-
store and online influence on brand choice and evaluation criteria.
Unit 13 Post-purchase Processes and Dissonance: post purchase processes, post purchase
dissonance, product use and non-use, disposition.
Unit 14 Purchase Evaluation and Customer Satisfaction: purchase evaluation, customer
satisfaction, dissatisfaction responses, repeat purchase and customer commitment.
Unit 15 Consumer Behavior and Marketing Regulation: regulation and marketing to children,
regulation and marketing to adults, Consumer Protection Act and contemporary issues in
consumer behavior.
30
Unit 16 Consumer Behavior and Rural markets: consumer behaviour research in the rural
areas, dynamics of rural consumer, consumer buying process in rural markets, models of
rural consumer behaviour.
Unit 17 Consumer Behavior and the Retail sector: Indian retail scenario, Techniques for
understanding retail shopper behaviour, understanding the retail customer.
Unit 18 Consumer Behavior and Behavioural Data Analysis: implications of consumer
behaviour for marketing strategy, opinion leadership, consumer behaviour for non-profit
organisations, government agencies or consumer groups, consumer behaviour data
analytics.
Unit 19 Emerging trends in Consumer Behaviour: emerging customer expectations,
personalized marketing.
Unit 20 Caselets: caselets in consumer behaviour.

READINGS:
1. CONSUMER BEHAVIOR - BUILDING MARKETING STARTEGY by DEL I HAWKINS,
DAVID L MOTHERSBAUGH, & AMIT MOOKERJEE, MCGRAW HILL EDUCATION
2. CONSUMER BEHAVIOR by KUMAR, S. R. , SCHIFFMAN, L.G. , WISENBLIT J., PEARSON
3. CONSUMER BEHAVIOR by RAJNEESH KRISHNA, OXFORD UNIVERSITY PRESS.
4. SCHIFFMAN, L.G., & KANUK, L.L., CONSUMER BEHAVIOR. NEW DELHI, PRENTICE
HALL.

31
 DIGITAL AND SOCIAL MEDIA
Course code EMKT525 Course Title
MARKETING
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: define social media marketing goal setting necessary to achieve successful online
campaigns.
CO2: describe the stages of the social media marketing strategy development process.
CO3: develop effective social media marketing strategies for various types of industries.
CO4: devise an integrated social media marketing strategy using a variety of services, tools
and platforms to accomplish marketing objectives.
CO5: analyze the progress in achieving social media goals with a variety of powerful
measurement tools, services, and metrics.

Unit No. Content

Unit 1 Evolution of digital marketing: the digital consumer & communities online and
digital marketing landscape.
Unit 2 Search Engine Marketing: Pay Per Click (PPC) and online advertising, search
engine optimization and search engine marketing.
Unit 3 Social media and consumer engagement: Social feedback cycle, social web and
engagement, operations and marketing connection.
Unit 4 Customer engagement: affiliate marketing & strategic partnerships, Email
marketing, Content strategies.
Unit 5 New role of the customer: social interactions, customer relationships, outreach
and influencer relations
Unit 6 Social listening: importance of social analytics, know your influencers, web
analytics, and business analytics.
Unit 7 Mobile Marketing: integrating digital and social and media strategies.
Unit 8 Social technology and business decisions: creation of social business,
understanding the conversations, social CRM and decision support.
Unit 9 Social CRM: social CRM and business design and build a social CRM program.
Unit 10 Engagement on the social web: engagement as a customer activity, engagement
as a business activity and extend engagement.
Unit 11 Social objects: meaning of social object, build on existing social objects, create
new social objects and use of social objects in business.
Unit 12 Social graph: role of social graph, social graphs spread information, use of social
graphs in the business and measure the social graphs
Unit 13 Social applications: importance of social applications, social applications
engagement and planning a social application.
Unit 14 Social business ecosystem: social profiles, social applications, using brand
outposts and communities, social ecosystem.
Unit 15 Social media marketing on Twitter: attracting audience, following and
creating twitter lists, handing twitter chat, integrating twitter
Unit 16 Social media marketing on Facebook: preparing Facebook page, attracting
audience, integrating commerce, creating ads, going mobile with places and
check-in deals
Unit 17 Social media marketing on LinkedIn: profile management, contacts and
groups, posting, messaging, and making connection requests, asking and
answering questions to attract new customers
Unit 18 Social media marketing on YouTube: channel management, managing channel
SEO, using YouTube features to create engagement, creating playlists
Unit 19 Social media marketing with geolocation and location platforms: tools for
geo locations tagging, creating and managing venues
32
 Unit 20 Analysis and calculation: calculating ROI, exploring built-in analytics, popular
analytics tools

READINGS:

1. SOCIAL MEDIA MARKETING by DAVE EVANS AND JAKE MCKEEE, WILEY

2. SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH by MELISSA S. BARKER, DONALD I.
BARKER, NICHOLAS F. BORMANN, DEBRA ZAHAY, MARY LOU ROBERTS, CENGAGE LEARNING
3. ADVANCED SOCIAL MEDIA MARKETING: HOW TO LEAD, LAUNCH, AND MANAGE A
SUCCESSFUL SOCIAL MEDIA PROGRAM by TOM FUNK, APRESS

33
 CUSTOMER RELATIONSHIP
Course code EMKT527 Course Title
MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: develop an insight and new learning in the area of customer relationship management.
CO2: identify and respond to customers’ needs, expectations and issues to build productive
and rewarding relationships with customers.
CO3: discuss the conceptual foundations of relationship marketing and its implications for
further knowledge development in the field of business.
CO4: develop a conceptual understanding and the knowledge pertaining to practical appli-
cation for building and managing partnering relationships with customers and
suppliers.
CO5: analyse how CRM is being used in consumer and business markets - implementation,
management, benefits, problems and solutions.

Unit No. Content

Unit 1 Introduction to CRM: definition, CRM as a business strategy, elements of CRM
Unit 2 CRM systems-processes, and systems, entrance, applications and success of CRM.
Unit 3 Conceptual foundations-evolution and benefits of CRM; building customer
relationship and zero customer defection
Unit 4 Strategy and organization of CRM- customer-supplier relationships, CRM as an
integral business strategy and the relationship-oriented organization.
Unit 5 CRM marketing aspects: customer knowledge, communication and multichannel,
the individualized customer proposition and the relationship policy.
Unit 6 Analytical CRM: relationship data management, data analyses and data mining,
segmentation and selections, retention and cross-sell analyses
Unit 7 Operational CRM: call center management, use of internet, website and
applications of direct mail.
Unit 8 CRM systems and their implementation: CRM systems, implementation of CRM
systems, and the future aspects.
Unit 9 E CRM: application of e-CRM technologies-emails, websites, chat rooms, forums
and other channels.
Unit 10 CRM process: introduction and objectives of a CRM process, an insight into CRM
and E CRTA and online CRM.
Unit 11 Developing CRM strategy- role of CRM in business strategy and understanding
service quality with regard to CRM
Unit 12 CRM links in e-business-E-Commerce and customer relationships on the internet.
Unit 13 Economics of customer relationship management-market share Vs customer
share orientation, customer life time value and customer profitability.
Unit 14 CRM implementation- choosing the right CRM solution and framework for
implementing CRM.
Unit 15 CRM application in B2C Market- importance of CRM in B2C market, benefits of
B2C CRM and B2C application in banking and hospitality sectors.
Unit 16 CRM application in B2B Market- importance of CRM in B2B, B2B applications in
e-commerce and FMCG sectors.
Unit 17 Managing the Personal Selling function- organising personal selling efforts,
models for B2B sales force management
Unit 18 Choosing CRM tools- CRM technology software, features and requirements-
driven technology selection.
Unit 19 Implementation of CRM systems-projects to implement CRM systems, successful
implementation
Unit 20 Future of CRM- factors influencing future of CRM, opportunities and challenges
in future CRM
34
READINGS:

1. CUSTOMER RELATIONSHIP MANAGMENT by ED PEELEN, Pearson Education India

2. THE CRM HANDBOOK- A BUSINESS GUIDE TO CUSTOMER RELATIONSHIP
MANAGEMENT by JILL DYCHE, Pearson Education India.
3. CUSTOMER RELATIONSHIP MANAGEMENT-GETTING IT RIGHT byJUDITH W. KINCAID.
Pearson Education India.

35
 INTERNATIONAL FINANCIAL
Course code EFIN568 Course Title
MANAGEMENT
WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes
CO1: understand the critical financial issues of international firms and international
investors in present scenario.
CO2: Analyze the framework of exchange rates and foreign exchange exposures and
forces affecting exchange rates.
CO3: Evaluate the international capital structure and international capital budgeting
mechanism of multinational corporations.
CO4: Analyze the different modes of raising finance in international market and
significance of international finance in MNCs.

Unit No. Content

Unit 1 Introduction to International Financial management: Domestic vs.
international finance, International financial market integration, currency crisis,
and global recession and risk spill over
Unit 2 Balance of Payments - Structure - Contents of Current, Capital, and Reserve
Accounts –Linkages and Impact on Exchange Rates, Capital Markets, & Economy
- Understanding BOP structure of a country for Investment and Raising Finance
Unit 3 Foreign Exchange Markets and Exchange Rate Mathematics: Nature,
Functions, Transactions, Participants, Forex Markets in India, Forex dealing,
Foreign exchange regimes, Foreign exchange rate determination, factors
affecting foreign exchange
Unit 4 Forecasting Foreign Exchange Rate: Exchange Rate Forecasting– Purchasing
Power Parity, Covered and Uncovered Interest Rate Parity – International
Fisher's Effect - Forward Rate Parity–Influence of these parity relationships on
Exchange Rates
Unit 5 Foreign Exchange Spot and Derivative Market: Spot and Forward Contracts-
Cash and Spot Forex Trading, Forward Contracts- Long and Short Forward
contract, Foreign Exchange Futures Contract- Contract specification trading at
National Stock Exchange of India
Unit 6 Management of Foreign Exchange Risk: Foreign Exchange Exposure: Risk,
Measurement and Management: Global Firms Foreign exchange exposure -
Transaction, economic and translation exposures, potential currency exposure
impact on global firms and investor performance
Unit 7 International Capital Markets - Sources of International Finance - Debt and
Equity Markets –International Equity Diversification, Short-term Vs Long-term
Finance – Export Import Finance
Unit 8 Capital Structure of the Multinational Firm: International Capital Structure –
Parent Vs Subsidiary Norms, Global Capital Structure – Factors affecting the
choice of markets and structure. International Cost of Capital – Calculation – Cost
of Foreign Debt, Cost of Foreign Equity, Use of International CAPM
Unit 9 Capital Budgeting of the Multinational Firm: International Capital Budgeting
– Key Issues – Unique Cash flows – Adjusted Present Value Approach. Foreign
Direct Investment – Motives – Determinants – International Portfolio
Diversification
Unit 10 Working Capital Management of the Multinational Firm: International
Working Capital Management – International Cash Management – Decentralized
Vs. Centralized Cash Management – Bilateral Vs Multilateral Netting – Central
Cash Pool
36
 Unit 11 Option Contracts American and European Currency Options, call and Put option,
Option and risk management strategies. Introduction to currency swap, Foreign
exchange risk management strategies through Forward contracts, future
contracts, money market hedges, and options contracts.
Unit 12 Managing Foreign Operations: ADRs; benefits and costs of ADR holdings for
investors; benefits and costs of ADR issuance for corporations, External
Commercial Borrowing and International refinancing, issues and challenges
before multinational subsidiaries
Unit 13 Multinational Cash management: Centralized perspective of Cash Flow
Analysis, Techniques to Optimize Cash Flow- Leading and Lagging, Netting,
Matching.
Unit 14 Country Risk Analysis- Nature of Country Risk Assessment, Techniques to
assess Country Risk, Raters of Country Risk, Multinational Capital Budgeting:
Problems and issues in Foreign Investment Analysis, Techniques of Multinational
Capital Budgeting - NPV, IRR, APV
Unit 15 International Banking: Reasons for International Banking, Types of
International Banking Offices, Challenges in international banking, Global trends
and developments in international banking
Unit 16 International Money Market: Meaning and features of International money
market, Instruments in money market, Euro currency market, Euro credits and
Forward rate agreements
Unit 17 Market Efficiency and Behavioral Finance: Market efficiency, Random Walk
Theory, Weak-form market efficiency, Semi-strong market efficiency, Strong
market efficiency, Tests of various forms of efficiency
Unit 18 Investment Risk and Project Analysis: Advantages and disadvantages of
different measures of investment risk. Variance, Semi-variance, Value-at-Risk
and Tail Value-at-Risk, Calculating investment risk and analyzing project
Unit 19 Option Greeks and Risk Management: Risk management, Analyzing Option
Greeks including Delta, Gamma, Theta and Vega
Unit 20 Contemporary issues: Lessons from recent crisis in derivatives market, Crude
oil relationship with foreign exchange, Impact of federal policy decision on forex
valuations, Financial Technology, New challenges in Global Financial
Management

READINGS:

1. Shapiro, A.C. (2013). Multinational Financial Management. (10thed.). John, Inc.

2. Buckley, A. (2009). Multinational Finance. (5thed.). Pearson Education.
3. Levi, M.D. (2018). International Finance. (6th ed.). Routledge Publications
4. Adura, J. (2018). International Financial Management. (13thed.). Cengage Learning India
Pvt L

37
 INTERNATIONAL BANKING
Course code EFIN566 Course Title
AND FOREX MANAGEMENT

WEIGHTAGES
CA ETE(Th.)
Course Outcomes 30 70
CO1:: understand the dimensions of international banking
CO2: establish legal and regulatory issues in international banking institutions
CO3: demonstrate foreign exchange market operations
CO4: discover the functions of different bodies in Foreign exchange management
CO5: analyze various management issues in international finance

Unit No. Content

Unit 1 International banking: global trends and developments in international
banking, international financial centers, offshore banking units, profitability of
international banking operations
Unit 2 Offshore banking & offshore currency trading; Factors contributing to the
growth of international banking & Eurocurrency trading, regulatory asymmetry
Unit 3 International finance: fundamental principles of lending to MNCs,
documentation and monitoring
Unit 4 International credit appraisal: International credit policy agencies and global
capital markets, raising resources, project and infrastructure finance, financing of
mergers and acquisitions
Unit 5 Legal and regulatory aspects: country risk and bank risk management,
international debt management
Unit 6 International regulatory bodies: Role of IMF and World Bank in international
debt crisis management, anti-money laundering laws
Unit 7 Foreign exchange business: Foreign exchange management act (FEMA), foreign
exchange management philosophy, different types of exchange rates
Unit 8 International Financial Markets: Foreign exchange markets, international
money markets, international credit markets, international bond markets &
international stock markets; Regulatory asymmetry & its implications; Recycling
of petrodollars
Unit 9 Role of RBI towards FOREX: RBI and FEDAI role in regulating foreign exchange,
rules regarding rate structure, Indian norms
Unit 10 International trade: regulations covering international trade, various aspects of
international trade, government policies
Unit 11 International Trade organization: DGFT and their schemes, customs
procedures, banks' role in implementing these policies and schemes, WTO-its
impact
Unit 12 Foreign Exchange Risk Management - Risk of forex fluctuations, impacts of
global milieu, Types of fore risks, strategies for managing the risk, comprising
policies, procedures and controls
Unit 13 Challenges of international Banking: Bank failure & safety nets, the problem of
moral hazard & systemically important financial institutions; Problems in
regulating international banking, regulatory arbitrage; BIS & Basel Committee-
issues & challenges.
Unit 14 Contemporary issues: lessons from recent crisis in international banking crude
oil relationship with foreign exchange, countries holding foreign exchange
reserves, impact of federal policy decision on forex valuations, India economic
crises of early nineties
Unit 15 International Capital Markets: Meaning and definition, Types of international
capital markets, financial market flow beyond national boundaries,
38
 Unit 16 Capital Market Operations: debt and non-debt flows, volatile and stable flows,
interest rate differentials, demand and supply of funds in foreign market.
Unit 17 Derivatives: treasury operations of banks and corporates, derivatives as hedging
instruments, RBI rules and guidelines regarding derivatives,
Unit 18 Measuring Derivatives: mathematics of derivative valuation and pricing, risk
assessment of derivatives
Unit 19 Market Crisis: lessons from recent crisis in derivatives market, crude oil
relationship with foreign exchange, India economic crises of early nineties,
Unit 20 Contemporary Issues: countries holding foreign exchange reserves, impact of
federal policy decision on forex valuations, crypto currency and its challenges

READINGS:

1. INTERNATIONAL BANKING BY P. SUBRAMANIAN, MACMILLAN

2. INTERNATIONAL BANKING OPERATIONS by B. Y. OLKAR, A. K. TRIVEDI, A. K. PATWARDHAN,
A. R. PAWSE, MACMILLAN

39
 SECURITY ANALYSIS AND
Course code EFIN564 Course Title
PORTFOLIO MANAGEMENT

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: assess the characteristics of different Investment alternatives and how to trade in the
stock market.
CO2: apply different valuation models to find the intrinsic value of the shares.
CO3: use the fundamental and technical analysis to predict the stock price movement.
CO4: construct, revise and evaluate portfolios of different securities.

Unit No. Content

Unit 1 Introduction: investment, speculation, gambling, investment objectives,
investment process investment alternatives, investment alternatives evaluation,
and common error in investment process
Unit 2 Financial markets: meaning and functions of financial markets, money market,
capital market, forex market, derivative market
Unit 3 Equity markets: securities market structure, new issue market, methods of
floating new issue, secondary market, major Indian stock exchanges, stock
exchange players trading clearing and settlement procedure
Unit 4 Fixed Income and other Investment alternatives: bond features, stocks versus
bonds, type of bonds, pricing, yields, risks in fixed income securities, real estate,
gold, commodities, other alternative investments
Unit 5 Depository System: meaning, features, depositaries in India, depository process
and participants, advantages and disadvantages
Unit 6 Indices and Listing: meaning, need, types of indices calculation of indices,
meaning, conditions, advantage and advantage of listing, procedure of listing
Unit 7 Risk and Return: concept of return, measurement of return, concept of risk, types
of risk, measurement of risk
Unit 8 Equity valuation: balance sheet valuation, dividend discount model, free cash
flow model, earning multiplier approach
Unit 9 Capital market efficiency: market efficiency, weak-form market efficiency, semi-
strong market efficiency, strong market efficiency, tests of various forms of
efficiency
Unit 10 Fundamental Analysis: industry analysis, economic analysis, company analysis,
introduction to fundamental analysis, financial health
Unit 11 Technical Analysis: technical indicators, Dow Theory, fundamental v/s technical
analysis, Elliot wave theory, chart patterns
Unit 12 Portfolio Construction and Management: portfolio risk, portfolio return,
diversification, Markowitz model
Unit 13 Portfolio Risk and Return Management: portfolio risk and return with different
correlations, efficient frontier, optimal portfolio
Unit 14 Asset Pricing: assumptions and limitations of capital asset pricing model, capital
asset pricing model, arbitrage pricing theory
Unit 15 Derivative and Regulatory Aspect: meaning and reasons of derivative trading,
types of derivatives, forward, futures and options, regulation of derivative
market
Unit 16 Evaluation of Portfolio Performance: Sharpe’s performance index, Treynor’s
performance index, Jensen performance index
Unit 17 Portfolio Revision: active and passive management, rupee cost averaging,
constant rupee plan, constant ratio plan, variable ratio plan
Unit 18 International Portfolio Investments: Investment avenues for foreign portfolio
investors, risks and returns associated with such investment.
40
 Unit 19 Regulatory Framework in Investment: purpose, objectives and functions of
securities exchange board if India, association of mutual fund of India, pension
fund regulatory authority of India, reserve bank of India
Unit 20 Contemporary Issues in Investment: fintech scope and challenges, algo trading
issues and development, robo advisors, high frequency trade

READINGS:

1. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT by K SASIDHARAN & ALEX K MATHEWS,

MCGRAW HILL EDUCATION
2. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT by PUNITHAVATHY PANDIAN, VIKAS
PUBLISHING HOUSE

41
 TRAINING AND DEVELOPMENT
Course code EHRM511 Course Title

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: describe the key concepts associated with learning and development
CO2: enumerate the training process and the various methods of training for various
categories of employees
CO3: identify training needs of various categories of employees in a variety of organizational
contexts
CO4: examine the impact of training on various organizational and HR aspects
CO5: develop the training process of various categories of employees in a variety of
organizational contexts
CO6: transfer the training program from variety of organizational contexts

Unit No. Content

Introduction: Concepts and Rationale of Training and Development; overview of
Unit 1
training and development systems; organizing training department
Human Resource Development: Training as integral part of human resource
Unit 2 development; Role of training in developing workforce at different
organizational levels.
HRD interventions: Mentoring for employee development: Role of mentoring in
Unit 3
development.
Training and development policies; linking training and development to
Unit 4 company’s strategy; Requisites of Effective Training; Role of External agencies in
Training and Development.
Training Needs Assessment (TNA): Meaning and purpose of TNA, TNA at
Unit 5
different levels, Approaches for TNA, output of TNA, methods used in TNA.
Training and Development Methodologies: Overview of Training Methodologies-
Unit 6 Logic and Process of Learning; Principles of Learning; Individual differences in
learning, learning process, learning curve, learning management system
Criteria for Training Method Selection: Skills of an Effective Trainer; Use of
Audio-Visual Aids in training; Computer Aided Instructions- Distance Learning,
Unit 7
Open Learning, E- Learning; Technologies Convergence and Multimedia
Environment.
Special Techniques for Training and Decision Making: Development Techniques
for enhancing decision–making and interpersonal skills, Case-study, in-basket
exercise, special projects, multiple management Programme Learning, Action
Unit 8 learning, Syndicate Work, Games, Action Maze, Role Play; Demonstration and
Practice Monitoring; Coaching; Self Diagnostic Skills, Experience Learning,
Discovery Learning, Brain Storming, Counselling, Position Rotation, Team
Building, and Sensitivity Training.
Designing Training and Development Programs: Organisation of Training and
Unit 9
Development programs, Training design.
Training and development programs: competence based and role based training;
Unit 10
orientation and socialization; diversity training.
Preparation of trainers: developing training materials; E-learning environment;
Unit 11
Flexible learning modules; Self-development; Training process outsourcing.
Trainer as employee coach: Employee coaching and performance management:
Unit 12
Coaching to improve poor performance, coaching analysis
Evaluation of Training and Development: Reasons for evaluating Training and
Unit 13 development programs, Problems in evaluation; Evaluation planning and data
collection, different evaluation frameworks.

42
 Problems of Measurement and Evaluation: Costing of training, measuring costs
and benefits of training program, obtaining feedback of trainees; Kirkpatrick
Unit 14
Model of Training Effectiveness; Training issues resulting from the external
environment and internal needs of the company.
Employee coaching and performance management: Coaching to improve poor
performance, coaching analysis. Employee counseling for development:
Unit 15
Overview of counseling programmes, employee assistance programme, stress
management, employee wellness and health promotion.
Training and intellectual capital : Intellectual capital (IC), its measurement and
Unit 16 management: Components of IC, measurement models of IC, IC index and
challenges for HR.
Training Trends Worldwide: Different training techniques at global level; Role of
Unit 17
environment influence in training cross cultural workforce
Moving from Training to Performance: Transition phase involved in training and
Unit 18
challenges
Emerging Trends in Training and Development: Gamification, team training and
six sigma training; Electronic Enabled Training Systems (EETS)-Concept and
types, benefits and challenges in using EETS; concerns in implementation of EETS
Unit 19
– availability, incorporation, extension, and learning renewals for EETS; use of
EETS and its up scalability; follow up activities; Training and development
initiatives of some selected companies from private and public sectors and MNCs.
Social responsibility and future of training and development: legal issues and
managing a diverse workforce at home and abroad, cross-cultural preparation,
Unit 20 career challenges facing a multigenerational workforce, career paths, dual career
paths and career recycling, meeting the needs of older workers, training for
sustainability, implications of future trends for trainers’ skills and competencies

READINGS:

1. Prior, John, Handbook of Training and Development, Jaico Publishing House, Bombay.
2. Kenney, John; Donnelly, Eugene L. and Margaret A. Reid, Manpower Training and
Development, London Institute of Personnel Management.
3. Noe, Raymond A., and Amitabh Deo Kodwani, Employee Training and Development,
Tata McGraw Hill.

43
 INDUSTRIAL RELATION AND
Course code EHRM516 Course Title LABOUR LAWS

WEIGHTAGES
CA ETE(Th.)
30 70

Course Outcomes:
CO1: associate intricacies of employee-employer relations in actual work situation
CO2: appraise industrial relation dynamics and apply labour related laws in actual operation
with resulting implications
CO3: establish relation between industrial culture and government policies
CO4: manage sound inter personal relations with individual employees at the back drop of
trade union and non-trade union bargaining
CO5: evaluate the recent legal amendments implications on employee-employer relations
CO6: apply several techniques of negotiation and bargaining with various stakeholders in an
organization

Unit No. Content

Introduction to Industrial Relations: Evolution of Industrial Relations, models of
Unit 1
Industrial Relations, approaches to Industrial Relations
Industrial Relations in India: Development of industrial Relations in India, The
Unit 2
role of Employee, Employer and Government in Industrial Relations
Trade Unions: Theoretical Foundation and Legal Framework, structure and
Unit 3
management of trade union, trade union as an Organization Structure
The Trade Union Movement: Development of Trade union movement in India,
Unit 4 trade union cooperation and consultative machinery, measures to strengthen the
trade union movement in India
Trade Union Rivalry and Recognition: Code of conduct and trade union rivalry,
Unit 5 recognition of trade unions in India, recognition of majority union and problems
involved, rights of recognized versus minority unions
Size and Finance of Indian Trade Unions: Factors responsible for the small size,
Unit 6 Consequences of the small size of trade unions, Sources and challenges of finance,
Ways of improving finance
Collective Bargaining: Importance of collective bargaining, types, process and
Unit 7
challenges, legal frame work
Grievances: Nature and causes of Grievances, grievances procedures, managing
Unit 8
employee grievance, Grievance Settlement Authority
Discipline: Importance and types of discipline, managing discipline, types of
Unit 9
indiscipline, domestic enquiry
Worker participation in Management: Importance, types, workers participation
Unit 10
in India, role of government.
Industrial Disputes: Causes and effects, prevention of industrial disputes,
Unit 11
settlement of industrial disputes, industrial disputes in India
The Industrial Disputes Act, 1947: Settlement of Industrial Disputes, Authorities
Unit 12 under the Act, Powers and Duties of Authorities, Provisions relating to Strike,
Retrenchment and Closure, Unfair Labor Practices
Industrial Employment (Standing Orders) Act, 1946: Standing orders,
Unit 13 Certification, Authorities under the act, The Industrial Relations Code, 2020 No. 35
of 2020
Wage Legislation: Equal Remuneration Act, 1976, Wage board, The Code on
Unit 14
Wages, 2019 No. 29 of 2019
Factories Act,1948: registration of factories, Factory Inspector, health, welfare,
Unit 15
safety provisions, hazardous process
Trade Unions Act,1926: registration of trade unions, rights and responsibilities,
Unit 16
merger, amalgamation and cancellation of registration
44
 Mines Act,1952: health, welfare and safety provisions, role of safety officer,
Unit 17
welfare officer, inspector
Unit 18 ILO: Structure and functions, recommendation, conventions, India and ILO
International industrial relations: Key issues in international industrial
Unit 19 relations, responses of Trade unions to multinational, regional integration, social
dumping, responses of trade unions to Multinationals
Emerging Trends in Industrial Relations: Labour Laws, Implications for MNC,
Migration of Workforce and industrial Relations, The Code on Social Security,2020
Unit 20
No. 36 OF 2020, The Occupational Safety, Health and Working Conditions Code,
2020 No. 37 of 2020

READINGS:

1. Mamoria, S., Mamoria, C.B. & Gankar. (2010). Dynamics of Industrial Relations. New
Delhi: Himalaya Publishing
2. Venkata Ratnam, C.S. & Dhal, M. (2017). Industrial Relations. Oxford University Press,
India
3. Monappa, A. (2000). Industrial Relations. New Delhi: Tata McGraw

45
 HUMAN RESOURCE METRICS AND
Course code EHRM508 Course Title ANALYTICS

WEIGHTAGES
CA ETE(Th.)
30 70
Course outcomes:
CO1: analyze the value HR analytics brings to human resources
CO2: understand the different analytical approaches used by HR Professionals to solve real
business problems
CO3: evaluate workforce data to identify trends and other actionable performance information
CO4: visualize data and use of the Analytics Process Model to analyze HR data
C05: develop best practices for using HR analytics to support data-driven decisions

Unit No. Content

Unit 1 Introduction to HR Analytics: concepts and definition of human resource
analytics, develop best practices for using HR analytics to support data-driven
decisions
Unit 2 Aligning HR with Business: cause and effect relationships between HR
functions and business goals, talent management functions, interpreting
employees’ performance data and assessing their satisfaction
Unit 3 Steps for alignment of HRA with Business: framing of queries, understanding
data and metrics, building platform for HR analytics, enhancement of HR
analytics capabilities
Unit 4 Framework and Models in HR Analytics: the LAMP framework, predictive
models, HCM software
Unit 5 HR Research Tools and Techniques: co relational research, casual-
comparative research, experimental research, parametric and non-parametric
tests
Unit 6 HR Metrics: recruitment metrics, metrics for training and development, HR
scorecard
Unit 7 HR Reports: employee information, recruitment reports, on boarding reports,
compensation and administration reports
Unit 8 HR Dashboards and Scorecards: dashboards for HR, HR analytics a better tool
for decision making
Unit 9 HR Data: data quality, data collection, big data for human resources,
transforming HR data into information, process for data collection
Unit 10 HR Reporting: types and forms of HR reports
Unit 11 HR Data Visualization: data visualization, performing root cause analysis
Unit 12 Datafication of human resources: computerization of data, transforming data
into information, business value
Unit 13 Phases of HR Predictive Modeling: operational phase, advanced reporting,
advanced analytics, predictive analytics
Unit 14 Data for HR Predictive Analysis: HR database, employee survey data, customer
survey data
Unit 15 Predictive Analysis Tools and Techniques: linear regression, discrete choice
model, logistic regression, neural networks, decision tree and scenario analysis
Unit 16 Software Solutions: SPSS, Minitab, strata, SAS, R, JASP
Unit 17 HR Analytics Applications: application in human resource planning, work from
home and HRA, AI in HRM, data security in HR analytics
Unit 18 HR Analytics in Talent Acquisition: Application of HR analytics to improve
talent acquisition, talent retention and mobility through HR analytics, enhancing
employee engagement through HR analytics
46
 Unit 19 HR Cost Benefits Metrics Valuation: select the right programs/initiatives in
business enable a mind-set to use HR analytics in business programs/initiatives,
Unit 20 Return on investment in HR Analytics: drive improvement and change

READINGS:
1. WINNING ON HR ANALYTICS LEVERAGING DATA FOR COMPETITIVE ADVANTAGE by
RAMESH SOUNDARARAJAN AND KULDEEP SINGH, SAGE PUBLICATIONS.
2. HR ANALYTICS UNDERSTANDING THEORIES AND APPLICATIONS by DIPAK KUMAR
BHATTACHARYYA, SAGE PUBLICATIONS

47
 Course Code ECAP780 Course Title PROBABILITY AND STATISTICS

WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
30 40 30

Course Outcomes:
CO1: experiment to carry out simple data investigations for categorical variables.
CO2: measure a random variable that describe randomness or an uncertainty in certain realistic
situation. It can be of either discrete or continuous type.
CO3: employ the different types of data and choose an appropriate way to display them.
CO4: identify and compare techniques for collecting data from primary and secondary sources,
and identify questions and issues involving different data types

Unit No. Content

Introduction to probability: Elements of Set Theory, Sample Space and Probability
Measure, Statistical Independence, Conditional Probability, Counting Sample Points,
Unit-1
Mutually and pair wise independent events, multiplication theorem of probability for
independent events, Baye’s theorem.
Introduction to statistics and data analysis: Statistical Inference, Samples,
Unit-2
Populations and Experimental Design
Measures of Location: The Sample Mean and Median, Measures of Variability, Discrete
and Continuous Data, Statistical Modeling, Scientific Inspection, and Graphical
Unit-3
Diagnostics, Graphical Methods and Data Description, General Types of Statistical
Studies.
Mathematical expectations: Definition, expected value of random variable, expected
value of function of a random variable, properties of expectations, Various measures of
Unit-4 Central Tendency, Dispersion, skewness and Kurtosis for continuous probability
distribution, continuous distribution function, Variance, Properties of variance,
covariance.
Moments: Chebyshev Inequality, Moments of Two or More Random Variables,
Unit-5 Moments of Sums of Random Variables, Moment Generating Function, Properties of
moment generating function, cumulants, Raw and central moments.
Relation between moments: raw moments & central moments, Effect of change of
Unit-6
origin and scale on moments, Pearsonian coefficients Measures of skewness, kurtosis.
Correlation, regression and Pearson’s Correlation coefficient, Spearman’s Rank
Unit-7
correlation coefficient
Regression: Regression Concepts, Regression lines, Multiple correlation and
Unit-8
regression,
Analysis of variance: Analysis of Variance- One-way classification and two-way
Unit-9
classification.
Standard distribution: Binomial, Poisson, Negative Binomial Distribution, Normal
Unit-10
Distribution and their properties.
Statistical quality control: Introduction, Process control, control charts for variables –
Unit-11
X and R, X and S charts control,
Unit-12 Charts for attributes: p chart, np chart, c chart and their applications in process control
Index numbers: Learn about the need of index numbers, explain the different methods
Unit-13 of constructing index numbers, and evaluate the tests for judging the soundness of an
index number.
Time series: Explain about time series, describe components of time series, and define
Unit-14
measurement of variations of time series.
48
Unit-15 Sampling theory: Sampling Theory, Random Samples and random Numbers,
Sampling with and without replacement, sampling distributions, sampling distribution
of means, sampling distribution of properties, sampling distribution of differences and
sum, standard errors, software demonstration of elementary sampling Theory.
Unit-16 Hypothesis testing: Definition of hypothesis, interpret statistical procedure of
hypothesis testing, use application of hypothesis testing in several business contexts.
Unit-17 Tests of significance: Based On t, F and Z Distributions: -Student’s (t) distribution,
definition, properties, critical value of t, Application of t-distribution, Test for single
mean, t-test for difference of mean,
Unit-18 Fischer Z- transformation, F-statistic, critical value of F distribution, application.
Unit-19 Statistical tools and techniques: Bayesian Concepts, Bayesian Inferences, Bayes
Estimates Using Decision Theory Framework,
Unit-20 Statistical Tools: Excel, R-Studio and SPSS.

READINGS:

1. FUNDAMENTALS OF MATHEMATICAL STATISTICS by S.C. GUPTA AND V. K. KAPOOR,

SULTAN CHAND & SONS (P) LTD.
2. PROBABILITY & STATISTICS FOR ENGINEERS & SCIENTISTS by RONALD E. WALPOLE,
PEARSON

49
 Data Science Toolbox
Course code ECAP781 Course Title

WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
Course Outcome: 30 40 30
CO1: Understand the concept and need for data science.
CO2: Discuss the various phases in the data analytics lifecycle.
CO3: Analyze the fundamental areas of study in data science
CO4: Understand the concept of data preprocessing.
CO5: Understand the importance of data visualization.
CO6: Learn the various data visualization software and libraries.
CO7: Understand different types of machine learning techniques
CO8: Use Python for developing machine learning algorithms
CO9: Use various data science tools for developing algorithms
CO10: Understand the fundamentals of big data.

Unit No. Content

Unit 1 Introduction to Data Science: Why learn data science? – Life cycle of data
analytics: Data discovery - Data preparation - Model planning - Model building -
Communicate results – Operationalization.
Types of data analysis: Descriptive analysis - Diagnostic analysis - Predictive
analysis - Prescriptive analysis –types of data analytics.
Unit 2 Data pre-processing: Introduction to data preprocessing –Data preprocessing –
Data wrangling - Data types and forms - Possible data error types.
Unit 3 Various data preprocessing operations: Data cleaning - Data integration - Data
transformation- Data reduction - Data discretization.
Unit 4 Data Plotting and Visualization: Introduction to data visualization - Visual
encoding - Data visualization software - Data visualization libraries - Basic data
visualization tools - Advanced data visualization tools - Data visualization types.
Unit 5 Role of statistics in data science: Hypothesis testing – null hypothesis –
alternative hypothesis – Statistical significance: Type 1 and type 2 errors –Data
science - p-value –ANOVA –Chi-square test.
Unit 6 Machine learning: Introduction – types of machine learning techniques –
learning problems and system – designing a learning system – concept of
learning task.
Unit 7 Unsupervised learning: Introduction to Clustering algorithms – K Means – K
mode –K median – Performance measures of clustering.
Unit 8 Supervised learning: Introduction to Classification algorithms – KNN (k-
nearest neighbors) algorithm – Naïve Bayes algorithm – cross validation and
metrics.
Unit 9 Regression models: Introduction to regression – types of regression – Machine
linear regression – machine logistic regression – regularization – performance
metrics.
Unit 10 Weka: Introduction to weka tool – Data import –Choose model (algorithm) –
Hands on analysis of clustering and classification algorithms.
Unit 11 Excel data analysis: Introduction to excel data analysis – Data analysis tool pack
– Descriptive statistics – Analysis of variance (ANOVA) – Regression – Histogram.
Unit 12 R tool: Introduction R – RStudio–Some important R data structures: Vectors –
character strings – Matrices – Lists – Dataframe – R programming structure
Unit 13 Data science packages in R: Data import - ggplot2 for visualization - dplyr and
dbplyr for Data Wrangling - mlr3 and caret – tidyverse.
50
 Unit 14 NumPy and Pandas: Introduction to python – NumPy – understanding data
types in python – Pandas for data analysis – data indexing and selection: Data
selection in series - Data selection in DataFrame – Missing data in Pandas –
Handling missing data
Unit 15 Machine learning packages in python: Data import - Visualization with
Matplotlib –simple line and scatter plots – Seaborn – heatmap – Intriducing Sci-
kit learn package.
Unit 16 RapidMiner: Introduction – data importation and exporting tool – How to
implement algorithms? – Hands on analysis of algorithms.
Unit 17 Tableau: Introduction – Data preparation – Adding data sources in Tableau –
Creating data visualizations.
Unit 18 KNIME: Introduction – Overview of KNIME analytics platform – Node and
workflow - Data preparation – Importing and exporting data – Hands on analysis
of model.
Unit 19 Big data: Introduction to big data - Role of big data in data science – varies V’s in
big data - Characteristics of Big Data and Dimensions of Scalability - Foundations
for Big Data Systems and Programming – Applications of Big data.
Unit 20 Power BI and Data Robot: Introduction - Data modeling – Import and export
data – Hands on analysis of Power BI and Data Robot.

Readings:

1. Norman matloff, “The Art of R Programming”, No starch press, 2011.

2. Jason Bell, “Machine Learning: Hands-On for Developers and Technical Professionals”,
Wiley Publication, 2015
3. Jake Vander Plas, “Python Data Science Handbook”, O’reilly, 2017.
4. Alexander Loth, Nate Vogel and Sophie Sparkes, “Visual Analytics with Tableau”, Wiley,
2019.
5. Gypsy nandi and Rupam kumar sharma, “Data science Fundamentals and Practical
approach”, bpb publisher, 2020.

51
 ADVANCE DATA
Course code ECAP782 Course Title
VISUALISATION

WEIGHTAGE
CA ETE(Th.) ETE (Pr.)
Course Outcomes: 30 40 30
• Discuss the terminology used in Tableau Prep.
• Identify how Tableau Prep approaches data sampling.
• Construct and understand data prep flows that address common scenarios encountered in
data preparation, as applied to common data use cases.
• Review the quality of the data and perform exploratory analysis.

Unit No. Content

Unit 1 Introduction to Data Visualization: Acquiring and Visualizing Data,
Simultaneous acquisition and visualization, Applications of Data Visualization,
Keys factors of Data Visualization, Reading Data from Standard text files (.txt,
.csv, XML), Displaying JSON content, Data visualization tools.
Unit 2 Introduction to TABLEAU: Installation of TABLEAU, Tableau Interface, Data
Types, Tableau features
Unit 3 Tableau Data Sources: Connecting data with tableau, Joining data sources,
Combine data sources using data blending, Creating and Using Sets, Creating &
using Parameters.
Unit 4 Basic Visualizations: Creating Basic Visualizations, Creating Groups, Bar chart,
Geographic map, Crosstab report, Scatter plot, Line chart.
Unit 5 Creation of Hierarchies: Create hierarchies to drill down into data, creating
groups for data, Creating and Using Sets, Create data filters, create calculated
fields, combine data sources using data blending, Creating & using Parameters,
Bringing in More data with Joins.
Unit 6 Advance Data Visualization/Graph:
Bar Chart (i) Stacked Bar Chart (ii) Bar in Bar Chart (iii) Combo Chart
Line Chart (i) Single Axis (ii) Dual Axis (iii) Blended Axis
Dual Axis Chart (i) Line (ii) Bar (iii) Lollipop Chart (iv) Donut (v) Bullet Graph
(vi) Histogram Chart (vii) Animated Graph
Unit 7 Building View Advance Map Option: Explain latitude and longitude, Default
location / Edit locations, Symbol map & Filled Map, Map Layer, Image in map,
Map option.
Unit 8 Tableau Calculations & Filters: Calculated Fields, Basic Approach to Calculate
Rank, Advanced Approach to Calculate Rank, Calculating Running Total, Filters
Introduction, Quick Filters, Filters on Dimensions, Conditional Filters, Top and
Bottom Filters, Filters on Measures, Context Filters, Slicing Filters, Data Source
Filters, Extract Filters.
Unit 9 Managing, organizing and enhancing data in tableau: Splitting data, Pivoting
& Transforming data, Blue & green pills Filters, Blue & green pills effect on dates,
Cleaning data by Bulk Re-aliasing, Setting data defaults, Create hierarchies to drill
down into data, Creating groups for data, Create calculated fields.
Unit 10 Making Comparisons and Basic Calculation: Sorting, Calculation – String,
Basic, Date and Logic, Continuous and Discrete data, Working with Dates,
Creating calculated Fields (i) Logical Function (ii) Case if Function (iii) ZN
Function (iv) Else if Function (v) Ad-hoc Function, Manipulating Text – left and
right function
Unit 11 Advance Calculation: Table Calculation, Running total, Percent, Percent total,
Year over Year Growth, LOD (i) Include (ii) Exclude (iii) Fixed.
Unit 12 Analytical Topic/Capability: Trend Line, Forecasting, Cluster, Reference Line,
Box Plot (Understanding Outliers in Data), Distribution Band, Reference Band.

52
Unit 13 Interactive Dashboards Tableau: Creating a dashboard, designing dashboard,
Add motions, Adding interactivity with actions, Dashboard layout and
formatting, Add extra detail to visualization using Marks Shelf, Add Size, Shape,
Labels.
Unit 14 Sharing Your Dashboard: Publishing to PDF, Exporting to Pivot Table and
Images, Exporting Packaged workbooks, Tableau Reader, Tableau Online,
Tableau Server, Tableau Public, Version Control, Publishing to Tableau Server.
Unit 15 Designing with Tableau: Story Points and how to create them, designing
effective slide presentations to showcase data story, Publish online business
dashboards with Tableau, Exporting PDFs, Sharing Dashboard Securely.
Unit 16 Mathematical and visual analytics in tableau: Aggregate calculations, Date
calculations, Logic calculations, Number calculations, String calculations, Type
calculations, LOD Expressions, Add reference lines and trend lines.
Unit 17 Advanced Data Modeling: Data Modeling, The Broader Tableau Ecosystem,
Data Preparation: Where and When
Unit 18 Making charts interactive and animated: Data joins, updates and exits,
interactive buttons, Updating charts, Adding transactions, using keys, wrapping
the update phase in a function, Adding a Play button to the page, Making the Play
button go, Allow the user to interrupt the play, sequence. Visualization of groups,
trees, graphs, clusters, networks, software, Metaphorical visualization.
Unit 19 Visualization of Data with advanced technology: Visualization data with
advanced analytics Polygon Maps, Bump Charts, Control charts, Funnel charts,
Pareto charts, Waterfall charts, Usage and filtration of data with charts,
visualizing categorical data, visualizing time series data, visualizing multiple
variables, Visualizing geospatial data, Map box integrations, Web Mapping
Services, Background Images.
Unit 20 Projects: Financial Analysis Dashboard, HR Analysis Dashboard, Market
Analysis Dashboard, Tourism Analysis Dashboard, New Business Analysis
Dashboard, Banking Sector Analysis, Issue & Bug reporting Analysis, Population
Trend Analysis.

Readings:
• DESIGNING DATA VISUALIZATIONS: REPRESENTING INFORMATIONAL
RELATIONSHIPS by JULIE STEELE, NOAH ILIINSKY, KINDLE EDITION
• MASTERING PYTHON DATA VISUALIZATION PAPERBACK by KIRTHI RAMAN, PACKT
PUBLISHING

53
 Course Code EOPR509 Course Title TOTAL QUALITY MANAGEMENT
WEIGHTAGE
CA ETE (Th.)
30 70
CO1: Assess the implementation of TQM in an organization
CO2: Evaluate tools and techniques related to quality control, acceptance sampling, inspections etc.
CO3: Interpret relevant quality standards
CO4: Understand the concept of data preprocessing

Unit No. Content

Unit 1 Concept of total quality and its evolution: Introduction, basic terminology related to quality,
dimensions of quality, introduction to quality gurus
Unit 2 Quality characteristics: Variable and attributes, control charts for variables: mean-range
charts.
Control chart for attributes: P-chart for defectives, control charts for variables: c-charts for
defects
Unit 3 The Philosophy of Total Quality Management: Introduction, Definitions of TQM, The Total
Quality System, The Evolution of TQM - From Inspection to Total Quality Management, Seven
Phases in the Development of TQM, Principles of Total Quality Management, The Key Elements
of TQM
Unit 4 TQM in Services: Introduction, Service Industry and Quality, Value in the Service Industry,
Defining Service Quality, SERVQUAL Model, Hospitality Sector, Improving the Service Quality
Unit 5 Acceptance sampling and inspection plans: Introduction, situations warranting sampling
inspection, desirable characteristics of sample, methods of sampling, factors affecting the
selection of sample, operating characteristics curve
Unit 6 SQC and SPC: Introduction, objectives and uses of SQC charts, statistical quality control,
statistical process control
Unit 7 Quality costs: Introduction, cost of quality, classification of quality-related costs, quality-cost
analysis, COQ approach, quality-cost trade-of
Unit 8 Seven basic quality control tools: Check sheet (tally chart), flowchart, histograms / bar
graphs, pareto analysis, control charts, scatter diagram, cause-and-effect diagram
Unit 9 Quality improvement: Introduction, process, juran triology, improvement strategies, types
of problems, problem-solving method, kaizen
Unit 10 Quality function deployment (QFD): Introduction, QFD team, benefits of QFD, the voice of
the customer, organization of information, house of quality
Unit 11 Taguchi loss function: Introduction, loss function, orthogonal arrays, quality loss
function, design of experiments, noise
Unit 12 Marketing aspect of total quality management: Customer in quality definition, who is
the customer, customer satisfaction measures, customer perception of quality, quality of
service
Unit 13 Quality audits: Types of audits, audit procedure
Unit 14 Six sigma: Introduction, benefits, costs in six sigma, DMAIC cycle
Unit 15 Total quality and environment and safety: Introduction to ISO 9000, introduction to
ISO 14000, environment management system, industry specific standards and quality
awards
Unit 16 Benchmarking: Introduction, Reasons to Benchmark, Process, Deciding What to
Benchmark, Understanding Current Performance, Pitfalls and Criticisms of Benchmarking
Unit 17 Benchmarking: Introduction, Reliability, Reliability Requirements, Failure Rate, Intent of
FMEA, FMEA Team, FMEA Documentation.
Unit 18 Total Productive Maintenance: Introduction, The Plan, Learning the New Philosophy,
Training, Improvement Needs, Autonomous Work Groups
54
 Unit 19 Kaizen: Introduction, Concepts of Kaizen, Lean, What is the 5 S? Kaizen vs. Innovation,
Kaizen - Th e Practice, Poka-yoke.
Unit 20 Business Process Re-engineering: Introduction, When Is BPR Used? Key Concepts of
BPR, The 3 R’s of Re-engineering, Emergence of BPR, Requirements of the Re-engineering,
Process, Rules of BPR

Reading:
1. TOTAL QUALITY MANAGEMENT by N.V.S. RAJU, CENGAGE LEARNING

Reference:
1. TOTAL QUALITY MANAGEMENT by BESTERFIELD DALE. H., PEARSON

55
 Course Code EOPR505 Course Title LOGISTICS AND SUPPLY CHAIN
MANAGEMENT
WEIGHTAGE
CA ETE (Th.)
30 70
CO1: Develop a high level of technical competence and skill in the logistics management
CO2: Estimate knowledge of the functional components within logistics to the inter-relationships
in the integrated supply chain
CO3: Distinguish logistic design & solutions to control and audit less conventional supply chain
solutions for future
CO4: Understand routing models with transport decisions

Unit No. Content

Unit 1 Introduction to logistics: Importance of logistics / SC customer service, modelling the
sales service relationship, purchasing, coordination in the supply chain
Unit 2 Technology in logistics fulfillment: Role of technology, automatic identification
technology, communication technology, automated material handling, warehouse
simulation, information
Unit 3 Physical distribution and logistics: Transportation service selection, service choices and
their characteristics, single-service choices, inter-modal services, agencies and small
shipment services, company-controlled transportation, international transportation, rate
profiles and private carrier
Unit 4 Logistics outsourcing: Catalysts for outsourcing trends, benefits of logistics outsourcing,
third party logistics, fourth party logistics, selection of service provider, value added
services, logistics service contract
Unit 5 Inventory management decisions: Appraisal of inventories, types of inventories,
classifying inventory management problems, inventory objectives, basic model of pull
inventory control, pipeline inventories
Unit 6 Dispatch and routing decisions and models: Vehicle routing, vehicle routing and
scheduling, freight consolidation
Unit 7 Reverse logistics: Meaning of reverse logistics, scope of reverse logistics, system design
considerations, reverse logistics as competitive tool
Unit 8 Packaging: Perspectives, damage protection, material handling efficiency/utility Material
handling systems and decisions, material handling considerations, order picking
operations, virtual warehousing
Unit 9 Logistics Performance measurement: What is performance measurement, performance
measurement system objectives, logistics performance levels
Unit 10 Logistics performance audit and control: Logistics audits, logistics performance control,
control process framework, control system details, control in practice, control information,
measurement and interpretation, corrective action, a supply chain operations reference
(SCOR) model
Unit 11 Customer services: Customer service elements, relative importance of service elements
service effect on sales, determining optimum service levels, service variability, service as a
constraint
Unit 12 Order processing and information system: Define order processing, factors affecting
order-processing time, logistic information system, vender managed inventory.
Unit 13 Transport decisions: Transport service selection, vehicle routing, scheduling, freight
consolidation
Unit 14 Forecasting supply chain requirements: Nature of forecasting, useful techniques for
logisticians, collaborative forecasting
Unit 15 Network planning process: Network configurations, data for network planning, tools for
analysis

56
 Unit 16 Location decisions: Classification of location problems, single facility location, warehouse
location
Unit 17 Supply chain organization: Organizing logistics, organizational choices, organizational
positioning, organizational orientation
Unit 18 Material handling system: Storage system function, storage alternatives, material
handling considerations.
Unit 19 Warehousing: Virtual warehousing, public warehousing, manual warehousing, leased
warehousing, private warehousing
Unit 20 Documentation: Bill of lading, freight bill, freight claims, international transportation
documentations

READINGS:

1. BUSINESS LOGISTICS/ SUPPLY CHAIN MANAGEMENT by RONALD H BALLOU, SAMIR. K

SRIVASTAVA, PEARSON

REFERENCE:

1. LOGISTICS MANAGEMENT by VINOD V. SOPLE, PEARSON

57
 Course Code EOPR508 Course Title PROJECT MANAGEMENT
WEIGHTAGE
CA ETE (Th.)
30 70
CO1: Apply the project management concepts while selecting projects
CO2: Choose effective project execution and control techniques
CO3: Evaluate project planning activities that accurately forecast project costs, timelines and quality
CO4: Apply knowledge of ethics and professional responsibility

Unit No. Content

Unit 1 Introduction to project management: Concept of a project and project management,
features of projects, project family tree, categories of projects, Project manager’s roles and
responsibilities
Unit 2 Taxonomy of Project Management: Project life cycle phases, Project selection process,
Project appraisal, tools and techniques of project management, the 7-S of project
management
Unit 3 Human resources and contracting: Delegation of authority, accountability in project
execution, popular matrices used for delegation of work related to projects
Unit 4 Legal aspects of Projects: 3R's of contracting, contracts, team building, tendering, and
selection of contractors
Unit 5 Generation and screening of project ideas: Generation of ideas, monitoring of the
environment, Corporate Appraisal, tools for identifying investment opportunities, scouting
for project ideas, preliminary screening, and project rating index.
Unit 6 Market and demand analysis: Situational analysis, collection of secondary information,
the conduct of the market survey, characterization of the market.
Unit 7 Demand Forecasting in Projects: Concept, importance, qualitative and quantitative
techniques, demand forecasting and market planning, Uncertainties in demand forecasting.
Unit 8 Technical analysis: Manufacturing process Technology, technical arrangements, material
inputs, and utilities, Product Mix, Plant Capacity, Location and site selection, machinery and
equipment environmental aspects, structures, and civil works
Unit 9 Financial analysis: Financial estimates and projections: cost of the project, means of
finance, estimation of sales and production, working capital requirements and its financing,
projected cash flow statement and projected balance sheet
Unit 10 Capital expenditure decisions: Introduction, Meaning and features of capital budgeting
decisions Importance of capital budgeting decisions, Kinds of capital expenditure decisions,
Capital expenditure budgeting process, Criteria of capital budgeting, Resource allocation
framework, Capital budgeting difficulties
Unit 11 Project Financing in India: Introduction, Meaning and importance of project finance,
Means of finance and sources of project finance in India, Financial institution structure and
financial assistance, Norms of finance and term loan procedure, SEBI guidelines Sample
financing plans
Unit 12 Project risk analysis: Sources, measures, perspectives on risk, techniques for risk analysis,
managing risk and project selection under risk.
Unit 13 Project risk analysis techniques: Sensitivity analysis, scenario analysis, break-even
analysis, Hillar Model, simulation analysis, decision tree analysis
Unit 14 Organizing systems and procedures for project implementation: Working and design
of the system, work breakdown structure (WBS), project execution plan (PEP), project
procedure manual, and control systems
Unit 15 Project time-cost trade off: Critical path method (CPM), project crashing, trade-off
procedure, updating project progress
Unit 16 Resource allocation: resource levelling, resource smoothing, loading chart

58
 Unit 17 Social cost-benefit analysis: Meaning and rationale for SCBA, UNIDO approach and little
mirrless approach
Unit 18 Environment appraisal of Projects: Introduction, Types and Environmental Dimensions
of a Project, Stresses on Environment, Environmental Impact Assessment Methodologies
Unit 19 Project Report: Concept, elements of project report, the importance of DPR, the concept of
a business plan and major components of the business plan
Unit 20 Project review and administrative aspects: Control of in-progress aspects, post-
completion audits, abandonment analysis, agency problem

READINGS:

1. Prasanna Chandra, Projects–Planning, Selection, Financing, Implementation, and Review, Sixth

Edition, Tata McGraw Hill
2. Clifford F. Gray and Erik W. Larson, Project Management, Tata McGraw Hill

59
 Course Code EMGN802 Course Title EXPORT AND IMPORT MANAGEMENT
WEIGHTAGE
CA ETE (Th.)
30 70
Course Outcomes:
CO1: Identify the major export and import documents required by banks, governments, transportation
and insurance companies to start an export business
CO2: Appraise the role of institutions involved in promotion of international trade.
CO3: Evaluate all available export incentives and duty exemption schemes offered by government.
CO4: Comprehend the process of export financing and international customs clearance operations.

Unit No. Content

Unit 1 Foreign Trade: Institutional framework and export import documentation, Role of WTO,
exporting as an entrepreneur - steps, role of government and semi government agencies in
export promotion.
Unit 2 Export-Import Documentation and Steps: Steps for successful exporting, export-import
documentation.
Unit 3 Export Import Payments: Methods of payments, financing exporters and importers,
instruments of payments.
Unit 4 Export-Import Strategies and Practices: Export-import business plan and strategy,
export strategy formulation, export financing, import strategy.
Unit 5 Export Marketing: International marketing, export marketing - going global,
globalization, different forms of international trade.
Unit 6 Methods of Financing Exporters: Pre-shipment finance, post-shipment export advance,
factoring, insurance.
Unit 7 Business Risk Management and Coverage: Risk management in export-import business,
types of risks, quality and pre shipment inspection
Unit 8 Custom Clearance of Import and Export Cargo: Clearance of import cargo, clearance of
export cargo, customs valuation.
Unit 9 Harmonized Systems: Importance of harmonized system, carnets, new developments in
customs clearance procedure
Unit 10 Logistics: Planning physical distribution, benefits of an efficient logistics system.
Unit 11 Characteristics of Modes of Transportation: Marketing logistic system, critical elements
of logistic system, international transport system
Unit 12 Characteristics of Shipping Industry: History, characteristics, role of intermediaries in
shipping industry, latest trends in logistics operations, ocean freight structure.
Unit 13 World Shipping: Overview of ports, shipping conferences, freight methods
Unit 14 Conferences: United nations code of conduct for liner conferences, liner and tramp
operations, types of ship and international trade
Unit 15 Containerization: History, types, benefits of containerization, container leasing practices,
inland container depots.
Unit 16 Export Procedures and Documents: Processing an export order, negotiation of
documents, role of banks in an export import transaction.
Unit 17 Information Technology and International Business: Electronic procurement,
electronic marketing, electronic logistics.
Unit 18 Incoterms: Incoterms, purpose and scope of incoterms, structure of incoterms, incoterm
groups
Unit 19 Export Incentive Schemes: Duty exemption schemes, duty remission schemes, export
promotion capital goods scheme, special economic zones.

60
Unit 20 World Trade Organization: GATT and WTO, agreements and implications of World Trade
Organization

READINGS:

1. EXPORT IMPORT MANAGEMENT by JUSTIN PAUL & RAJIV ASERKAR, OXFORD UNIVERSITY
PRESS

REFERENCE:

1. FOREIGN TRADE - THEORY, PROCEDURES, PRACTICES AND DOCUMENTATION by DR.

KHUSHPAT S. JAIN AND DR. APEXA V. JAIN, HIMALAYA PUBLISHING HOUSE PVT. LTD

61
 Course Code EOPR512 Course Title INTERNATIONAL TRADE LOGISTICS
WEIGHTAGE
CA ETE (Th.)
30 70
Course Outcomes:
CO1: Discuss the key objectives for studying international trade logistics
CO2: Analyze the challenges in information processing in international trade logistics
CO3: Summarize emerging risks

Unit No. Content

Unit 1 Introduction to international trade logistics: Concept of trade logistics, evolution and
development of international trade logistics, interfaces of marketing and trade logistics,
importance of trade logistics to the nation, importance of trade logistics for the industry
Unit 2 Information and order processing: Challenges in information processing, logistics
information systems, logistics operations management, scrutiny of export order,
clarifications and order confirmation
Unit 3 Labelling and marking in international logistics: Introduction, labelling in international
trade, considerations in labelling for international trade, labels and preferences for colors,
numbers and shapes, labels as promotional tool, markings of export consignments,
increasing role of CE markings
Unit 4 Packing and Packaging: Introduction, need for packaging in trade logistics, packing vs
packaging, packing list vs packing note, packaging and transport hazards, choice of packing
material for international logistics
Unit 5 Inventory management in trade logistics: Nature of inventory in trade logistics,
motivations for holding inventory in international logistics, contemporary developments in
inventory management, models of inventory in trade logistics.
Unit 6 Integrated logistics and sub-system elements: Evolutionary phase of integrated logistics
services, third party logistics, choosing a 3PL provider, sub-system elements in trade
Unit 7 Choice of mode of transportation: Importance of transportation decision, factors affecting
choice of transport mode, transport mode selection, type of transport mode and modal
characteristics, types of transport carriers
Unit 8 Role of dry ports in trade logistics: Introduction, concept of dry ports, advantages of dry
ports, increasing role of dry ports, functions of dry ports, facilities at dry ports, export
clearance at dry ports, import clearance at dry ports, challenges in growth of dry ports in
India
Unit 9 Warehousing: Concept of warehousing, functions of warehousing, need and benefits of
warehousing, documents in warehousing, types of warehousing, free trade and warehousing
zones, procedure of warehousing the imported and exportable cargo for importers

Unit 10 Incorporating shipping terms: Introduction, factors influencing the choice of delivery
terms, purpose and scope of shipping terms, types of incoterms, applicable incoterms in
different modes of transportation, incoterms and transfer of risks, incoterms and freight
payment in trade logistics, choosing incoterms for international trade deals.
Unit 11 Containerization in trade logistics: Introduction, concept and evolution of
containerization, standardization of containers, air cargo containerization, double stack
containerization in trade logistics, advantages of containers in trade logistics, numbering and
marking of containers, classification of containers, stuffing plan for cargo container owning,
leasing and hiring of cargo containers
Unit 12 Multimodal Transportation: introduction, concept of multimodal transport, context and
regulation of multimodalism in India, advantages of multimodal transport, forms of
multimodal transport operations, multimodal transport document, challenges and
suggestions for improving multimodalism in India
62
Unit 13 Liner shipping and freighting practices: introduction, concept and evolution of liner
conference, global nature of liner industry, designing a liner service schedule, concentration
in liner shipping, freighting and tariff practices of ocean liners
Unit 14 Tramp shipping and chartering clauses: introduction, concept and features of tramp
shipping, commercial organization of tramp shipping, types of chartering, main clauses of
charter party, procedure of chartering a ship, vessel or yacht, tramp freights practices.
Unit 15 Freighting principles and practices in trade logistics: introduction, freight and tariff
defined, determinant of freight rate, constituents of freight rates, freighting practices in
international logistics, discounting practices in freighting, modalities and timing of freight
payment, shipowner’s possessory liens, liners freight determination criteria
Unit 16 Documentation in trade logistics: introduction, need for documentation in trade logistics,
commonly used documents in trade logistics, documents prepared by carrier, documents
prepared by exporter and importer
Unit 17 Risks in international trade logistics: introduction, myriad risks in international trade
logistics, managing risks in international trade logistics
Unit 18 Cargo insurance and claim procedure: introduction, need for cargo insurance, cargo risk
coverage, comparison of institute cargo clauses, principles of cargo insurance, nature of risks
to cargo, types of cargo insurance policies, claims procedure in cargo insurance,
substantiation of cargo insurance claim
Unit 19 Understanding and preventing maritime fraud: introduction, maritime frauds explained,
types of maritime frauds, preventive maritime frauds
Unit 20 Role of intermediaries in trade logistics: introduction, role of trade logistics
intermediaries, types of intermediaries in international trade logistics, role of freight
forwarders

READINGS:

1. INTERNATIONAL TRADE LOGISTICS by RAM SINGH, OXFORD UNIVERSITY PRESS

REFERENCE:

1. BUSINESS LOGISTICS / SUPPLY CHAIN MANAGEMENT by RONALD H BALLOU, SAMIR. K SRIVASTAVA,

PEARSON

63
 Course Code EECO522 Course Title INTERNATIONAL ECONOMICS
WEIGHTAGE
CA ETE (Th.)
30 70

Course Outcomes:
CO1: Review the conceptual understanding of international trade and economy
CO2: Interpret the theories of trade in light of Indian trade and evaluate their implementation
CO3: Analyse historical as well as contemporary issues in trade theory and policy using a variety of
lenses
CO4: Evaluate the role of international financial systems and foreign exchange markets
CO5: Editorialize the trade and commercial policies including protectionism and liberalism

Unit No. Content

Unit 1 Introduction: importance of international economics, international trade and the
standard of living of a nation
Unit 2 Scope of International Economics: the subject matter of international economics,
purpose of international economic theories and policies, current international economic
problems
Unit 3 Traditional Theories: Introduction, trade based on absolute and comparative advantage,
gains from trade under constant costs and increasing costs, trade based on differences in
tastes, preferences
Unit 4 Factor Endowment and Heckscher – Ohlin Theory: Introduction, general equilibrium
framework, factor price equalization theorem, limitations
Unit 5 Scope of economies in international trade: economies of scale and international trade,
imperfect competition and international trade
Unit 6 Direct Investment: FDI in the world economy, the political economy of FDI, cost and
benefit of FDI to host and home countries
Unit 7 Institutional Investment: Foreign Institutional Investment in the world economy, types
of foreign institutional investment, scope and limitations of FIIs.
Unit 8 Government and FDI: Introduction, government policy instruments and FDI, Foreign
Debt situation, government policy for foreign debt
Unit 9 Balance of Payment: Introduction, accounting principles of BOP, disequilibrium in
Balance of Payments, limitations
Unit 10 Balance of Payment and Price Mechanism: Introduction, price adjustment mechanism,
income adjustment mechanism, adjustment policies, limitations
Unit 11 Foreign Exchange Markets: Introduction, functions of foreign exchange rates, spot and
forward rates, foreign currency swaps.
Unit 12 Future of Foreign Exchange Markets: foreign currency futures and options, foreign
exchange risks, interest arbitrage and efficiency of foreign exchange markets:
Unit 13 Exchange Rate Determination: Exchange rate, types of exchange rate, limitations of the
different exchange rate, purchasing power parity theory
Unit 14 International Monetary System: Introduction, Gold standard, Bretton Woods System,
evolution in the International monetary system
Unit 15 International Organizations: International Monetary Fund, the rise of alternative world
order, tariff and non-tariff barriers, WTO-MFN, agriculture agreement, regional integration
– ASEAN, SAARC, G20, RCEP
Unit 16 Indian Trade Policies: EXIM policy, Special Economic Zone, Current Trade Policy of 2015-
20, International trade disputes and WTO
Unit 17 International capital markets: Introduction, types of capital markets, problems in
international capital markets, limitations

64
Unit 18 International Finances and economic crisis: Recent financial crises - Mexico 1994, Asia
1997-98, Russia 1998, Global financial crises 2007-08, European crisis in 2010-15
Unit 19 International Investment & Banking and Risk: Introduction, types of international
investment, foreign banks and risk aversion capacity
Unit 20 Wage inequality and international market: Introduction, Intermediate input and its
equilibrium in international market, wage inequality comparison among developed and
developing economies

READINGS:

1. INTERNATIONAL ECONOMICS: TRADE AND FINANCE by DOMINICK SALVATORE, WILEY

REFERENCE:

1. INTERNATIONAL ECONOMICS by PAUL KRUGMAN, MAURICE OBSTFELD, MARC MELITZ,

PEARSON
2. INTERNATIONAL ECONOMICS by K C RANA AND K N VERMA, VISHAL PUBLISHING CO

65
 Course Code EMKT804 Course Title FOUNDATION OF DIGITAL MARKETING
WEIGHTAGE
CA ETE (Th.)
30 70
Course Outcomes: Through this course students should be able to
CO1: Comprehend how to promote business effectively online and develop a targeted online
marketing strategy that engages potential customers throughout the digital landscape
CO2: Develop skills to maximize email marketing campaigns, optimal audience outreach, and analyze
customer interactions and data
CO3: Use basic mobile marketing concepts and trends, develop a strategy that works for business, and
optimize strategy
CO4: Develop skill for creating, promoting and measuring valuable and relevant content aiming to
attract and engage a profitable audience
CO5: Construct highly engaging and intuitive content that resonates with audience and defining a
content marketing strategy for conversions organically

Unit No. Content

Unit 1 Introduction and digital landscape: Introduction, outline, schedule and ground rules –
evolution
Unit 2 New Technologies: Emerging technologies, adoption and impact of digital technologies
Unit 3 Research and elements of digital: Researching of digital - consumer, product,
competition
Unit 4 Core elements of digital: Web, mobile, email, search, social media, content & advertising
Unit 5 Gearing up for digital and digital strategy: Digital in the industry, organization and
business
Unit 6 Gearing for digital: Key skills, traits and attitudes, digital strategy and frameworks
Unit 7 Content marketing concepts and strategy: Content marketing, types of content
marketing, content intent
Unit 8 Online communities: Community management, content marketing strategy
Unit 9 Social communities: Social listening, competitor analysis, content audit, case studies
Unit 10 Introduction to SEO: Search Engine Optimization foundation, Black hat SEO, White SEO
Unit 11 PPC and digital analytics: On-Page SEO, Off-Page SEO, Basics of Pay per click /AdWords
Unit 12 Marketing automation: Email marketing, automate repetitive marketing tasks, track and
measure campaign performance
Unit 13 Marketing optimization: Techniques to improve ROAS (Return on Ad Spend) - landing
Page optimization, Campaign optimization and Ads Optimization
Unit 14 Social media marketing-I: Goals, channel and tools of social media
Unit 15 Social media marketing-II: An introduction, analyze social media tools and
implementation of social media marketing
Unit 16 Mobile marketing: Introduction to mobile marketing, opportunity, advertise, analyse
mobile marketing
Unit 17 E-Mail Marketing: Process, design and content, effective email marketing campaigns
Unit 18 Digital display advertising: Industry overview, define, configure and analyse display
advertising
Unit 19 Analytics: Introduction to types of analytics, goals, KPI and reports
Unit 20 Strategy and Planning: Introduction, approach, activities and analysis

66
READINGS:

1. THE ART OF DIGITAL MARKETING: THE DEFINITIVE GUIDE TO CREATING STRATEGIC,

TARGETED AND MEASURABLE ONLINE CAMPAIGNS by IAN DODSON, WILEY

REFERENCE:

1. FUNDAMENTALS OF DIGITAL MARKETING by PUNEET SINGH BHATIA, PEARSON

2. DIGITAL MARKETING by SEEMA GUPTA, MCGRAW HILL EDUCATION
3. DIGITAL MARKETING by VANDANA AHUJA, OXFORD UNIVERSITY PRESS

67
 Course Code EMKT805 Course Title SOCIAL MEDIA MARKETING
WEIGHTAGE
CA ETE (Th.)
30 70
Course Outcomes: Through this course students should be able to
CO1: Describe the social media and develop skill to use various channels in order to implement
marketing strategy
C02: Use principles of consumer and social psychology to develop social media content and campaigns
that engage consumers
C03: Describe the major social media marketing portals that can be used to promote a company, brand,
product, service or person
C04: Develop effective social media marketing strategies for various types of industries and businesses

Unit No. Content

Unit 1 Understanding social media marketing: Importance of social media, changing role of
social media marketer, understanding the role of the influencer, types of influencers,
comparison of social media platforms with other marketing efforts
Unit 2 Social media competitors: Classify consumer activities, identification of personas,
analyzing competitor efforts
Unit 3 Social media marketing strategy: Strategic planning and social media marketing,
deepening social media marketing relationship, difference between social media
marketing and brand marketing
Unit 4 Social media marketing campaigns: Types of campaigns, characteristics of a good
campaign, planning of marketing campaign
Unit 5 Developing social media marketing voice: Importance and characteristics of SMM
voice, difference between SMM voices and brand choices, SMM voice objectives, selection
of owner of organization’s SMM voice
Unit 6 Finding the right platforms: Choosing social media platforms, evaluation of resources,
use of platforms as audience research tools
Unit 7 Marketing on Facebook: Facebook basics, Facebook pages, Facebook groups, Facebook
events, Facebook applications and Facebook connect
Unit 8 Marketing on Twitter: Twitter basics, Twitter handle, following and followers, using
promoted accounts, sponsored tweets
Unit 9 Instagram marketing: Basics, content creation, engagement, Instagram ads, Instagram
stories
Unit 10 YouTube strategy: YouTube basics, promotion on YouTube, seeding a viral campaign,
advertising on YouTube
Unit 11 Linkedin marketing: Basics, creating a new profile, participating in groups, using
LinkedIn answers
Unit 12 Marketing via niche markets and online communities: Niche social networks, finding
the right social platforms, unpaid media basics
Unit 13 Accounting for the influencers: Knowing and reaching the expert influencers, tapping
and reaching the referent influencers, tapping and reaching the positional influencers
Unit 14 Social media marketing and website: Making the campaign and website work together,
Facebook social plugins
Unit 15 Becoming an authentic and engaged advertiser: Social advertising, app
advertisements, paid and earned media
Unit 16 Building an SMM mobile campaign: Consumer trends in mobile, mobile phone
capabilities, harnessing mobile to support social media
Unit 17 Social media metrics: Influencer specific metrics, Facebook metrics, Instagram metrics,
YouTube metrics, Twitter metrics

68
Unit 18 Employees and social media marketing: Employees collaboration, types of social
software, importance of intranet
Unit 19 Social media governance and tools: Public relations, consumer relations, social media
governance models, social media crisis
Unit 20 Real time marketing: Introduction, real time insights, response, engagement studios, co-
creation, distribution and engagement

READING:
1. SOCIAL MEDIA MARKETING by Shiv Singh and Stephanie Diamond, Wiley India

References:
1. SOCIAL MEDIA ANALYTICS by MATTHEW GANIS, AVINASH KOHIRKAR, Pearson Education India
2. SOCIAL MEDIA MARKETING by TRACY L. TUTEN, MICHAEL R. SOLOMO, SAGE PUBLICATIONS

69
 Course Code EMKT806 Course Title SEARCH ENGINE OPTIMIZATION
WEIGHTAGE
CA ETE (Th.)
30 70
Course Outcomes: Through this course student should be able to
CO1: Articulate the role of SEO in web and content strategies
CO2: Research and define the keywords for ranking websites in order to gain competitive advantage
CO3: Examine how to analyze, organize, create, and build content utilizing various strategies.
CO4: Gain access to online tools and resources to help implement successful SEO campaigns
CO5: Discuss the process of effective web pages indexing by search engines and tracking the outcomes.

Unit No. Content

Unit 1 Introduction to search engines: users of search engines, SERPs, elements of keyword
rankings, minor, major and meta search engines, relationship between search engines
Unit 2 Recognizing and reading SERP: reading SERP results, effects of blended search, googles’
knowledge graph, semantic search and Hummingbird approach
Unit 3 Appearing in right results: avoiding spam, relationship between behavior and ranking,
intent-driven search, getting into local search results, using paid ads
Unit 4 Drivers of search results: power user search, using advanced operators, long-tail and
short-tail keywords, using predictive research
Unit 5 Spamming search engines: types of spam, doorway pages, cloaking, stuffing, discovering
and reporting spam, ethical SEO
Unit 6 Keyword research and selection: theme related keywords, industry/competitor
research, client niche keywords, seasonal keywords, using phrases, keyword vs. semantic
search
Unit 7 Exploiting pay per click: analyzing PPC, testing keywords through PPC, brand building,
cost reduction techniques, eliminating low click-through keywords
Unit 8 Assigning and adding keywords to pages: site theme planning, creating pages to attract
attention, site organization, theme consolidation, keyword densities and updation, tools to
aid keyword
Unit 9 Competitive research techniques: calculating ranking requirements, competitor
identification, running page analyzer and spreadsheet tools
Unit 10 SEO web design: preplanning, site navigation, content and themes, implementing site
search, embedding engagement objects, building usability and call to action
Unit 11 Page experience update: mobile usability, security issues; HTTPS usage, trusted hosting
and servers, core web vitals, enhancing ad experience
Unit 12 Search engine compatibility techniques: compatibility elements; coding, SIFR, HTML
and W3C, formulating category structure, navigation types, linking techniques
Unit 13 Content creation: audience research, personas; creation, usage and drawbacks, content
depth and page length, maximizing readability, content optimization, enabling UGC
Unit 14 Keyword implementation: keyword lists, using keywords; relevance, stopwords, depth,
HTML, single page analyzer, keywork integration
Unit 15 Content optimization: adapting to local search, pigeon algorithm, duplicate content
management, content creating, brand building through SEO, embedding engagement
objects, communities online
Unit 16 Employing linking strategies: web analytics evaluation, PPC programs, siloing, physical
& virtual, inbound links; link magnets, link bait, link buying
Unit 17 Internal and social linking strategies: link equity, creating silos, traditional sitemaps,
XML sitemaps, obtaining links, link vetting, using blogs, networking sites, social signals

70
Unit 18 SEO optimization: server issues, domain names, using redirects, backend content
management, solving SEO roadblocks; inviting spiders, avoiding hijacks, handing secure
server problems
Unit 19 Analyzing SEO results: site analytics, web analytics measurement, google analytics, log
file analysis, measuring website usability, tailoring marketing messages for audience
Unit 20 International SEO: targeting international audience, identifying and quantifying
opportunities in various countries; Asia, Europe and Latin America

READING:
1. SEARCH ENGINE OPTIMIZATION- ALL IN ONE FOR DUMMIES by BRUCE CLAY AND KRISTOPHER
B. JONES, WILEY

References:
1. THE ART OF SEO by STEPHAN SPENCER, ERIC ENGE, AND JESSIE STRICCHIOLA, O’ REILLY

71
 Course Code ECAP398 Course Title INTRODUCTION TO INFORMATION
TECHNOLOGY
WEIGHTAGE
CA ETE (Th.)
30 70
Course Outcomes:
CO1: Understand basic concepts and terminologies of computers, peripheral devices and their
operations
CO2: Explain types of software, networking and various ways of communication
CO3: Identify various ways to manage and process data
CO4: List various latest technologies like IoT, Cryptocurrency and their working
CO5: Examine the futuristic technologies which will shape the IT world of tomorrow

Unit No. Content

Unit 1 Computer Fundamentals: Characteristics & generation of computers, block diagram of
computer, application of IT in various sectors
Unit 2 Data Representation: Binary number system, octal, hexadecimal, decimal and their
conversion
Unit 3 Memory: Types, units of memory, RAM, ROM, secondary storage devices – HDD, flash
drives, optical disks - DVD, SSD
Unit 4 I/O Devices: Keyboard, mouse, LCDs, Scanner, Plotter, Printer & Latest I/O devices in the
market
Unit 5 Processing Data: transforming data into information, computers represent data,
computers process data, machine cycles, memory, registers, the bus, cache memory
Unit 6 Operating Systems: operating system basics, purpose of the operating system, types of
operating system, providing a user interface
Unit 7 Managing Hardware: running programs, sharing information, managing hardware,
enhancing an OS with utility software
Unit 8 Data Communication: local and global reach of the network, digital and analog
transmission
Unit 9 Communication Mediums: data communication with standard telephone lines and
modems, using digital data connections, wireless networks
Unit 10 Networks: Sharing data anytime anywhere, uses of a network, Common types of a
network, Hybrid Networks, network structure
Unit 11 Network topologies and Protocols: introduction, ring topology, bus topology, star
topology, mesh topology, tree topology, network media, network hardware
Unit 12 Graphics and Multimedia: understanding graphics file formats, getting images into your
computer, graphics software, multimedia basics
Unit 13 Data Base Management Systems: database, DBMS, working with a database, databases
at work, common corporate database management systems
Unit 14 Software Programming and Development: introduction to computer programs,
hardware/software interaction, planning a computer program, programs problems
solutions
Unit 15 Cloud Computing: SaaS, PaaS, IaaS, public and private cloud, virtualization, virtual server,
cloud storage, database storage, resource management, service level agreement
Unit 16 Internet of Things (IoT): Introduction to IoT, impact of IoT on society, characteristics
of IoT
Unit 17 IoT applications: functional blocks of IoT, role of an embedded system to support
software in an IoT device
Unit 18 Cryptocurrency: Introduction, digital currency, history of cryptocurrency, types of
crypto currency, security and cryptocurrency, different exchanges

72
 Unit 19 Blockchain: Introduction to blockchain, the business backdrop, business relevance of
blockchain, the problem area, relation to bitcoin, requirements for blockchain in a
business environment
Unit 20 Futuristic World of Data Analytics: introduction to big data, analysis techniques
- elements, variables and data categorization, levels of measurement, data management
and indexing, introduction to statistical learning and overview of various tools used for
data analysis

READINGS:
1. Fundamentals of Information Technology by Anshuman Sharma, Lakhanpal publications {P} LTD.
2. IoT Fundamentals | Networking Technologies, Protocols, and Use Cases for the Internet of Things
by Hanes David et al, Pearson
3. Block Chain & Crypto Currencies by Anshul Kaushik, Khanna Book Publishing Company {P} LTD.

73
 Course Code ECAP399 Course Title MANAGING INFORMATION SYSTEM
WEIGHTAGE
CA ETE (Th.)
30 70

Course Outcomes:
CO1: Discuss the basic concepts of managing an information System.
CO2: Understand concept of redesigning the organization with information systems.
CO3: Demonstrate the security and control of information Systems.
CO4: Identify data resources and IT usage on different platforms.

Unit No. Content

Managing the digital firm: Digital convergence and the changing business environment,
Unit-1
perspectives on information systems, business perspective on information systems
Dimensions of information systems: Contemporary approaches to information systems,
Unit-2
learning to use information systems, new opportunities with technology
Information system in the enterprise: Major types of systems in organizations, four major
Unit-3
types of systems, relationship of systems to one another, systems from a functional perspective
Information technology infrastructure and platforms: Levels of IT infrastructure, evolution
Unit-4
of IT infrastructure, technology drivers of infrastructure evolution, infrastructure components
Managing data resources: Organizing data in a traditional file environment, the database
Unit-5 approach to data management, types of databases, hierarchical and network DBMS, object-
oriented databases, designing databases, distributing databases, database trends
Data processing: Data warehouses and data mining, the web and the hyper media databases,
Unit-6
linking internal databases to the web, cost benefit consideration, data administration
Managing knowledge in the digital firm: The knowledge management landscape, important
Unit-7
dimensions of knowledge, knowledge management value chain
Types of knowledge management systems: Types of knowledge management systems,
Unit-8 enterprise-wide management systems, structured and semi structured knowledge systems,
knowledge network systems
Knowledge work systems: Knowledge workers and knowledge work, requirements of
Unit-9 knowledge work systems, intelligent techniques, expert systems, case-based reasoning, fuzzy
logic systems, neural networks, genetic algorithms, hybrid AI systems, intelligent agents
Enhancing decision making for the digital firm: Decision making & decision support systems,
Unit-10 systems for decision support, group decision support systems, executive support in the
enterprise, management opportunities challenges & solutions
Redesigning the organization with information systems: Systems as planned organizational
change, business process re-engineering & process improvement, overview of systems
Unit-11
development, system analysis, systems design, alternative system building approaches,
traditional systems life cycle, proto typing, end user development
Information systems security & control: Internet vulnerabilities, systems vulnerability &
abuse, wireless security challenges, malicious software, hackers and cyber vandalism, computer
Unit-12 crime and cyber terrorism, business value of security & control, technologies & tools for security
and control, access control, firewalls, intrusion detection systems, encryption and public key
infrastructure

74
 Business functions and processes: Functional areas of operation, business processes
Unit-13 development and related technologies, significance of developing ERP, radio frequency
identification, mobile technology
Marketing information systems: marketing, sales, customer relationship management system,
Unit-14
sales order process
Production and supply chain management information systems: production, approach
Unit-15 towards planning, supply chain management, accounting in enterprise resource planning,
accounting concept, concept of finance, financial accounting, managerial accounting
ERP modules: MRP-II, plant maintenance module, quality management module, supplier
Unit-16
performance module
ERP lifecycle implementation-I: ATO, MTO, CTO, ETO, reengineering, Gap analysis, project
Unit-17
planning, pre-evaluation screening
ERP market-I: Case study Oracle at CISCO system, SAP and its technologies, Baan, Oracle, QAD,
Unit-18
SSA, faster implementation methodologies, new market and channels
Cycle time and lead time: CAD/CAM, MRP, DPR, reduction in cycle time, lead time and cost,
Unit-19
improved resources utilization
Introduction to Big Data: what is data? what is big data? understanding the four v’s, building
Unit-20 models to understand the occurrence of rare events in data, understand the characteristics of
web and social networks

READING:
1. MANAGEMENT INFORMATION SYSTEMS-MANAGING THE DIGITAL FIRM by KENNETH C. LAUDON
& JANE P. LAUDON, PEARSON

References:
1. MANAGEMENT INFORMATION SYSTEM, CONCEPTUAL FOUNDATIONS, STRUCTURE &
DEVELOPMENT by GORDAN B. DAVIS AND MARGRETTE H. OLSAN, MCGRAW HILL EDUCATION
2. MANAGEMENT INFORMATION SYSTEMS by RAMESH BEHL, JAMES A. OBRIEN, GEORGE M.
MARAKAS, MCGRAW HILL EDUCATION

75
 Course Code ECAP397 Course Title G SUITE FOUNDATION
WEIGHTAGE
CA ETE (Pr.)
30 70
Course Outcomes:
CO1: Learn the use of the google drive to share google docs, google sheets and google slide.
CO2: Understand how to create and access the google document from anywhere and also how to
collaborate using google docs.
CO3: visualize how the Gmail settings can be personalized.
CO4: demonstrate how to schedule and launch a hangout meet.

Unit No. Content

Introduction to Google Drive: Features of Google drive, Google Account Setup, Google Drive
Unit-1
Interface, Google Drive Functions.
Working with folders in Google Drive: Creating and managing folders, Uploading Folders,
Unit-2
Sharing Folders, Changing display and settings
Working with files in Google Drive: Managing files, Creating files, Accessing files, Locating files,
Unit-3
Uploading files, Sharing files
Introduction to Google Documents: Create a Google document, Setting up pages, Editing a
Unit-4
document, Share a Google document.
Google Documents Formatting: Inserting non-text elements, changing text attributes,
Unit-5
Formatting text blocks, Inserting and editing tables
Working with Google Docs: Using content management tools, Collaborating and sharing in Docs,
Unit-6 Download Options, provide feedback with comments and suggested edits in document, Add links
to comments, Using Explore within a Google Sheets document
Introduction to Google Sheet: Create a google sheet, Editing a spread sheet, managing values,
Unit-7
rows, cells, or columns, Formatting sheets and cells
Working with formulas in Google Sheets: Using formula and functions including sum, avg,
Unit-8
count, if, unique, Sorting numbers, text or date
Working with Google Sheets: Analyze the data in google sheet with charts and graphs, Inserting
Unit-9 non-text elements, Managing and transforming data, Collaborating and sharing in Sheets,
Importing and converting from other file types
Introduction to Google Forms: Create a google form, Add/edit different question types in google
Unit-10
form
Managing Google Forms: Choose a response destination, Sections, Themes and Fonts,
Unit-11
Transforming Forms into Quizzes, Preview, Sending & Sharing
Working with Google Forms: Edit from settings, Email google form to users, View responses,
Unit-12
Using google forms for feedback
Introduction to Google Slides: Presentation Setup, Themes & Layout, Create a google slides,
Unit-13
Master View
Working with Google Slides: Insert and arrange text, shapes, lines and word art, Working with
Unit-14
text, Create linked text, Working with non-text elements
Formatting and Sharing in Google Slides: Arranging objects, Change background color of slides,
Unit-15
Embed a video in google slides, Share slides, Sharing a presentation
Google Calendar: Create a classroom calendar separate from your personal calendar, Create an
Unit-16
event in a calendar, Share a calendar
Introduction to Gmail: Personalizing settings, Managing your inbox, Managing and
Unit-17
communicating with contacts

76
 Unit-18 Locating messages, Google Drive Compatibility with Gmail
Scheduling a Hangout: Launching a Hangout, Presenting your screen in a Hangout, Managing
Unit-19
sound, video and bandwidth, Managing meetings with Hangouts
Unit-20 Google Search: How to search on google, Utilizing filters and modifiers in search

READING:
THE HYPERDOC HANDBOOK: DIGITAL LESSON DESIGN USING GOOGLE APPS by LISA HIGHFILL, KELLY
HILTON, SARAH LANDIS, EDUCREATION PUBLISHING

References:
GOOGLE DRIVE AND DOCS IN 30 MINUTES by IAN LAMONT, EDUCREATION PUBLISHING

77
 SPREADSHEET MODELLING USING
Course Code EMGN551 Course Title
EXCEL
WEIGHTAGE
CA ETE (Th.) ETE (Pr.)
30 0 70
Course Outcomes:
CO1: Demonstrate the principles of a good spreadsheet design and effectively present the analysis and
results.
CO2: Obtain basic knowledge of commonly used analytic tools in processing quantitative information
and making quantitative business decisions.
CO3: Analyze data using excel functions and various data management tools in order to gain greater
insights to key business drivers.
CO4: Develop robust and dynamic models that automatically change through the use of text, date and
time functions
CO5: Develop VBA spread sheet-based solutions to financial problems.
CO6: Apply macros for automating tasks in spreadsheet for efficient decisions and effectively present
the analysis and results

List of Practicals / Experiments:

• basic functions and utilities

Basic • text functions
spreadsheet
functions • sorting and filtering data
• graphs
• if statement analysis
Elementary
• countif, countifs, sumif, sumifs
modelling I
• conditional formatting
• lookup functions
Elementary • pivot table and its applications
modelling II • filter data using slicers in multiple pivot table
• dashboard: visualize aggregate data using pivot table
• goal seek
Sensitivity
• data table
analysis
• scenario analysis
• recording macros
• running macros
Macros
• use relative references in macros
• deleting recorded macros
• create and record macro in spreadsheet
• msgbox, declaring variables
VBA macros • writing a subroutine and function in vba
programming • if then statement, case statement
• for loop, while loop and do until
• worksheet and range object
READING:
THE HYPERDOC HANDBOOK: DIGITAL LESSON DESIGN USING GOOGLE APPS by LISA HIGHFILL, KELLY
HILTON, SARAH LANDIS, EDUCREATION PUBLISHING
References:
GOOGLE DRIVE AND DOCS IN 30 MINUTES by IAN LAMONT, EDUCREATION PUBLISHING

78
 Course Code EMGN534 Course Title PREDICTIVE ANALYTICS
WEIGHTAGE
CA ETE (Th.) ETE (Pr.)
30 40 30
Course Outcomes:
CO1: explain the basics of data processing and its implementation by using R programming Language.
CO2: discuss the basics of classification by using Supervised Learning Algorithms
CO3: use of different Supervised Learning techniques to predict numeric values
CO4: demonstrate the predictive models by using Neural networks and Support vector machines
CO5: categorize the data by implementing unsupervised Learning Algorithms
CO6: illustrate the techniques to evaluate the model performance and various methods to improve it

Unit No. Content

Understand of data: Managing data, Exploring and understanding data, Exploring the structure
Unit-1
of data
Data Preprocessing - I: Exploring numeric variables, exploring categorical variables, exploring
Unit-2 relationships between variables, Splitting the dataset into the Training set and Test set, Feature
Scaling
Unit-3 Data Preprocessing - II: Splitting the dataset into the Training set and Test set, Feature Scaling
Unit-4 Regression - I: Simple Linear Regression Intuition, Simple Linear Regression Implementation
Regression - II: Multiple Linear Regression Intuition, Multiple Linear Regression
Unit-5
Implementation, Correlations
Regression - III: Polynomial Linear Regression Intuition, Polynomial Linear Regression
Unit-6
Implementation, Decision Tree, random Forest
Evaluation Classification Model Performance: False positive and False Negative, Confusion
Unit-7
matrix, CAP Curve
Classification - I: Logistic Regression Intuition, Logistic Regression Implementation, KNN
Unit-8
Intuition, KNN implementation
Unit-9 Classification - II: Naïve bayes Intuition, Naïve Bayes Implementation, SVM for classification
Unit-10 Classification - III: Decision Tree for classification, Random Forest for classification
Defining Relationship between Numeric Values: Implementation of Ordinary least squares
Unit-11
estimation and Correlation algorithms.
Clustering - I: K-Mean Clustering, K-Mean random initialization trap, Selecting the number of
Unit-12
clusters, K-Mean Implementation
Clustering - II: Hierarchal clustering Intuition, Dendrograms, find the right number of clusters,
Unit-13
Hierarchal Clustering Implementation
Unit-14 Association Rule learning: Apriori Intuition, Apriori Implementation, Market basket Analysis
Unit-15 Dimensionality reduction: Principal Component Analysis, Linear Discriminant Analysis
Unit-16 Neural Network - I: The neuron, Activation Function, Gradient Descent, Stochastic Gradient
Descent, Back-Propagation
Unit-17 Neural Network - II: ANN Intuition, ANN Implementation
Unit-18 Model Selection & Boosting: K- Fold Cross Validation, Grid Search
Unit-19 XGBoost: XGBoost Intuition, XGBoost Implementation
Unit-20 Model Performance Testing: Evaluation Model Performance, Improving Model Performance

79
READING:
THE HYPERDOC HANDBOOK: DIGITAL LESSON DESIGN USING GOOGLE APPS by LISA HIGHFILL, KELLY
HILTON, SARAH LANDIS, EDUCREATION PUBLISHING

References:
GOOGLE DRIVE AND DOCS IN 30 MINUTES by IAN LAMONT, EDUCREATION PUBLISHING

80
 Course Code EMKT507 Course Title WEB AND SOCIAL MEDIA ANALYTICS
WEIGHTAGE
CA ETE (Th.) ETE (Pr.)
30 0 70

Course Outcomes:
CO1: Use various Application Programming Interface (API) services to collect data from different social
media sources such as YouTube, Twitter etc.
CO2: Illustrate processing the collected data using different methods to derive insights about the data.
CO3: Analyze unstructured data - primarily textual comments –for sentiments expressed in them.
CO4: Use different libraries for collecting, analyzing, and exploring social media data for research and
development purposes
CO5: Use the R-markdown language to generate dashboards for presenting data
CO6: Identify the role of social media data and analytics in helping organizations achieve their goals
and understand their publics

Unit No. Content

Unit-1 Introduction: Social Media Analytics, Web Analytics, Google Analytics
Installation: Use of R for Social Media Analytics, R installation, R/RStudio Setup Guide (on
Unit-2
Windows), libraries in R and R studio, Installation of Packages
Collecting and Extracting Social Media Data - I: Collecting Data from Twitter and YouTube,
Unit-3
Creating Developer’s Account, exploring libraries for data collection
Collecting and Extracting Social Media Data - II: Twitter data download, Scraping YouTube
Unit-4
comments, Web Scraping using rvest
Unit-5 Data Analysis: Social Media Data Analysis with R, Statistical Analysis with R
Visualization, and Exploration: Scripts for converting json to csv, Data Visualization with
Unit-6
ggplot2 (R), Statistical Analysis with Twitter Data
Case Studies Social Media Analysis - I: Sentiment Analysis with Twitter Data, Text Mining
Unit-7
of Twitter Data,
Unit-8 Case Studies Social Media Analysis - II: YouTube Comments Analysis, Word Clouds in R
Visitor Insights: Understanding Segmentation, Visitors Versus Visitors by Type, extract
Unit-9
visitor data
Unit-10 Social media analytics in R - I: segmentation of revenue sources by class of product
Social media analytics in R - II: design an effective marketing campaign, Segmented Email
Unit-11
Campaigns, Email open Rates
Unit-12 Web Analytics - I: Web Analytics, Google Analytics
Web Analytics - II: Use of R for Web Analytics, Installing and Setting Up Google Analytics
Unit-13
Account,
Web Analytics - III: Google Analytics R Package, performing basic authentication and query
Unit-14
in R
Unit-15 Dashboards - I: Creating Dashboards in R, Benefits of Dashboarding
Unit-16 Dashboards - II: Combining Results of Multiple Analyses, Flex dashboards
Dashboards - III: Demonstration of a dashboard generated using flex dashboard in RStudio,
Unit-17 Understanding Visitors to a site, how does Google track visitors
Unit-18 Case study Web Analytics - I: Demonstration of building business dashboard in R
Unit-19 Case study Web Analytics - II: Interpretation of business dashboard
Unit-20 Case study Web Analytics - III: recommended actions to improve results

81
READING:
1. SOCIAL MEDIA ANALYTICS: TECHNIQUES AND INSIGHTS FOR EXTRACTING BUSINESS VALUE OUT
OF SOCIAL MEDIA by MATTHEW GANIS, AVINASH KOHIRKAR, IBM.COM/ REDBOOKS

References:
1. DATA ANALYTICS WITH R by DR. BHARTI MOTWANI, WILEY
2. SOCIAL MEDIA ANALYTICS: EFFECTIVE TOOLS FOR BUILDING, INTERPRETING, AND USING
METRICS by MARSHALL SPONDER, MC GRAW HILL

82
 Course code EPEA515 Course Title ANALYTICAL SKILLS-I

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
Through this course student should be able to:
CO1: observe the basic concepts of reasoning and quantitative aptitude
CO2: apply the learned concepts to solve the company specific reasoning and quantitative
aptitude tests
CO3: analyze the problem and use logic to interpret and handle different situations
CO4: understand the concepts to solve the problems in given time
CO5: reproduce the concepts and use it to solve the applications
CO6: evaluate the knowledge by cracking online tests

Unit No. Content

Unit 1 Number system: classification of numbers, rules of divisibility, multiplication
and squaring of numbers, HCF & LCM of numbers, cyclicity of unit digit,
remainder theorem
Unit 2 Average: average of numbers, arithmetic mean, weighted average
Unit 3 Mathematical operations: BODMAS rule, calculation based problem,
conversion of symbols into signs
Unit 4 Percentage: commodity price increase/decrease, comparison based questions,
population based examples, successive percent changes, budget based problems
Unit 5 Profit and loss: cost price, selling price, profit and loss, calculation of profit/loss
percent, false weight, discount, successive discount, marked price
Unit 6 Direction sense test: understanding of directions, different types of practice
problems
Unit 7 Blood relation: cracking jumbled up descriptions, relation puzzle, coded
relations
Unit 8 Number, ranking and time sequence: number test, ranking test, time sequence
test
Unit 9 Ratio and proportion: ratio and its types, proportion and its types, direct and
indirect variations, partnership
Unit 10 Alligation or mixture: concept and rules of alligation, problem based on mixing
of liquids/items
Unit 11 Problem on ages and numbers: problems on ages, problem on numbers
Unit 12 Permutation and combination: factorial, difference between permutation &
combinations, circular permutation, arrangement and selection based problems,
distribution and division
Probability: experiment, sample space, event, probability of occurrence of an
event, bayes theorem, odds of an event, selection based problems, binomial
distribution
Unit 13 Logical venn diagram and set theory: venn diagram based problems, concept
of set theory
Syllogism: all, some and none relations, related statements with venn diagram
Unit 14 Data interpretation: basics of data interpretation, average and percentage,
tabulation, bar graphs, pie charts, line graphs

83
READINGS:

1. QUANTITATIVE APTITUDE FOR COMPETITIVE EXAMINATIONS by DR. R S AGGARWAL, S

Chand Publishing
2.A MODERN APPROACH TO VERBAL & NON-VERBAL REASONING by DR. R S AGGARWAL, S
Chand Publishing
3.MAGICAL BOOK ON QUICKER MATHS by M TYRA, BANKING SERVICE CHRONICLE
4. ANALYTICAL REASONING by M.K. PANDEY, BANKING SERVICE CHRONICLE

84
 Course code EPEA516 Course Title ANALYTICAL SKILLS-II

WEIGHTAGES
Course Outcomes: CA ETE(Th.)
CO1: apply logical reasoning to understand, interpret and handle 30 70
different situations.
CO2: solve efficiently the company specific logical reasoning tests.
CO3: apply logical reasoning to prioritize and manage time.
CO4: decide to build the logic
CO5: examine the problem and handle it
CO6: apply the logics

Unit No. Content

Unit 1 Time and Work: chain rule, computation of work done together, men, women,
children-based problems, wages-based work problems, alternate day work
Unit 2 Pipes and Cisterns: inlet-outlet, part of tank filled, time-based problems,
alternate work
Unit 3 Time and Distance: concept of time speed and distance, conversion of Units,
average speed concept, different types of problems
Unit 4 Problem on trains: relative speed concept, faster and slower train
Boats and streams and races: downstream and upstream, linear and circular
track
Unit 5 Sequence and series completion: series completion, analogy, classification,
arithmetic and geometric progression
Unit 6 Alphabet test and logical sequence of words: alphabetical order of words,
letter-word problems, rule detection, alphabetical quibble, word formation by
unscrambling letters, word formation using Letters of a given word, alpha-
numeric sequence puzzle, logical sequence of words
Unit 7 Coding-Decoding: letter coding, number/symbol coding, substitution, matrix
coding, mixed letter coding, mixed number coding
Unit 8 Simple interest: basics of principal, rate and time, rate computation, time
computation, amount computation
Unit 9 Compound interest: concept of simple and compound interest, questions based
on relation between compound and simple interest
Unit 10 Calendar: calculating odd days, basic concept of calendar, finding the exact day
Unit 11 Clocks: concept of clock, angle computation, facts
Insert the missing character: set of figures, set of arrangements, set of matrix
Unit 12 Data sufficiency: check sufficiency of data to answer the given questions, Coding
inqualities: basic operations, rules of inequalities, coded relations
Unit 13 Puzzle test: seating/placing arrangements, comparison type questions,
sequential order of things, family-based problems
Unit 14 Non-Verbal Reasoning: series of figures, analogy of figures, classification of
figures

READINGS:
1. QUANTITATIVE APTITUDE FOR COMPETITIVE EXAMINATIONS by DR. R S AGGARWAL, S
Chand Publishing
2. A MODERN APPROACH TO VERBAL & NON-VERBAL REASONING by DR. R S AGGARWAL, S
Chand Publishing
3. MAGICAL BOOK ON QUICKER MATHS by M TYRA, BANKING SERVICE CHRONICLE
4. ANALYTICAL REASONING by M.K. PANDEY, BANKING SERVICE CHRONICLE

85
 Course code EENG539 Course Title ACADEMIC ENGLISH
WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: differentiate between a range of authentic academic texts
CO2: observe actively to lectures, presentations and interviews to understand key
information
CO3: construct a variety of essays and other assignments
CO4: appraise academic grammar
CO5: apply academic English and vocabulary in professional life

Unit No. Content

Unit 1 Academic writing: introduction, texts and academic texts, ways of writing,
balanced versus weighted essays
Unit 2 Academic writing: brainstorming and outlining, gathering information
Unit 3 Writing paragraphs: introduction, types of paragraphs, enumeration
Unit 4 Writing paragraphs: exemplification, complex paragraphs, sequence
Unit 5 Writing paragraphs: comparison of items, cause effect in paragraph writing,
visuals in paragraph writing
Unit 6 Basics of reports and research papers: introduction, types of reports, format
of a report, assessment reports
Unit 7 Basics of reports and research papers: writing a report, understanding the
text, data collection, writing a research paper
Unit 8 Basics of reports and research papers: overview of a research paper, selection
of a research paper, plagiarism, citing sources, publication sources
Unit 9 Presenting your ideas: purpose of a presentation, components of a
presentation, when to read or speak, preparation
Unit 10 Presenting your ideas: before the talk, on the podium, handling questions,
strategic planning
Unit 11 Grammar for editing: basic sentences, verbs, nouns, editing a sentence
Unit 12 Grammar for editing: delayed subjects: it, there and what, the long and winding
sentence, short sentences, parallelism
Unit 13 Working with words: misleading words, one word for many, complicated
words, avoiding metaphors, redundant words
Unit 14 Working with words: linking words, expressing the degree of certainty,
capitalization, sexist language

READINGS:
1. A COURSE IN ACADEMIC WRITING by RENU GUPTA, ORIENT BLACKSWAN PVT. LTD.
2. ENGLISH GRAMMAR by RAJEEVAN KARAL, OXFORD UNIVERSITY PRESS
3. OXFORD EAP: A COURSE IN ENGLISH FOR ACADEMIC PURPOSES by EDWARD DE CHAZAL
AND SAM MCCARTER, OXFORD UNIVERSITY PRESS
4. MLA HANDBOOK by MODERN LANGUAGE ASSOCIATION OF AMERICA, MODERN LANGUAGE
ASSOCIATION.

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 INTRODUCTION TO THE STUDY
Course code EENG514 Course Title
OF LANGUAGE

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes: Through this course student should be able to
CO1: identify vowels and consonants in phonetics
CO2: distinguish between different parts of speech organs, place of articulation and manner
of articulation
CO3: describe syllable and stress patterns in relationship with aspects of connected speech
in English language

Unit No. Content

Unit 1 Language and Phonetics: introduction to first and second language,
introduction to phonetics
Unit 2 Language and Phonetics: meaning and importance of phonetics, difference
between phonetics and phonology
Unit 3 The Production of Speech Sounds: introduction to the speech organs,
articulators above the larynx
Unit 4 The Production of Speech Sounds: vowels and consonants, long vowels and
short vowels
Unit 5 Vowels, Diphthongs, and Triphthongs: introduction to vowels, long vowels,
short vowels
Unit 6 Vowels, Diphthongs, and Triphthongs: introduction, diphthongs, triphthongs
Unit 7 Voicing and Consonants: the larynx, respiration and voicing, plosives
Unit 8 Voicing and Consonants: place of articulation, manner of articulation, fortis and
lenis
Unit 9 The Phoneme and Phonology: the functioning and patterning of sounds, the
phoneme
Unit 10 The Phoneme and Phonology: the phonology, symbols and transcription,
minimal pairs
Unit 11 The Syllable and Stress: strong and weak syllables, close front and close back
vowels
Unit 12 The Syllable and Stress: syllabic consonants, nature of stress
Unit 13 The Syllable and Stress: levels of stress, placement of stress within the word
Unit 14 Aspects of Connected Speech: rhythm, assimilation, elision, linking

READINGS:
1. LINGUISTICS by CRYSTAL, DAVID, PENGUIN BOOKS INDIA
2. ENGLISH PRONOUNCING DICTIONARY by JONES, DANIEL, CAMBRIDGE UNIVERSITY
PRESS
3. ENGLISH PHONETICS AND PHONOLOGY: A PRACTICAL COURSE by ROACH, PETER,
CAMBRIDGE UNIVERSITY PRESS
4. MODERN LINGUISTICS: AN INTRODUCTION by VERMA, S.K & N. KRISHNASWAMY,
OXFORD UNIVERSITY PRESS
5. MODERN LINGUISTICS: AN INTRODUCTION by VERMA, S.K & N. KRISHNASWAMY,
OXFORD UNIVERSITY PRESS

87
 POST-INDEPENDENCE INDIAN
Course code EENG519 Course Title
LITERATURE

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes: Through this course student should be able to
CO1:: understand the social cultural and political dimensions of Indian Writing in English.
CO2:: deduce the historical elements and theoretical orientation of Indian Writing in English.
CO3:: analyze the stylistic techniques of Indian Writing in English.
CO4:: trace the essential features of Indian Writing in English.

Unit No. Content

Unit 1 Literary Terms: feminism, patriarchy, sexism
Unit 2 Literary Terms: misogynoir, misandry, LGBTQ
Unit 3 Literary Terms: gender issues, male gaze, womanism
Unit 4 Rupa Bajwa - The Sari Shop: plot and narrative technique
Unit 5 Rupa Bajwa - The Sari Shop: social and political background, character
analysis and thematic analysis
Unit 6 Tagore - Leave this chanting and singing: textual, analysis, thematic analysis,
symbols and motifs, stylistic features
Unit 7 Tagore - Kamala Das - My Grandmother’s House: textual analysis, thematic
analysis
Unit 8 Tagore - Kamala Das - My Grandmother’s House: symbols and motifs,
stylistic features
Unit 9 Difficult Daughters by Manju Kapur: about the author, plot, character
analysis
Unit 10 Difficult Daughters by Manju Kapur: thematic analysis and gender issues,
critical analysis
Unit 11 Mahesh Dattani - Final Solution: character analysis and thematic analysis
Unit 12 Mahesh Dattani - Final Solution: plot, narrative technique
Unit 13 Girish Karnad - Nagamandala: thematic analysis, narrative technique
Unit 14 Girish Karnad - Nagamandala: plot summary, character analysis

READINGS:
1. THE VINTAGE BOOK OF MODERN INDIAN LITERATURE by AMIT CHAUDHURI, VINTAGE
BOOKS
2. THE SARI SHOP by RUPA BAJWA, PENGUIN BOOKS INDIA
3. NAGAMANDALA by GIRISH KARNAD, OXFORD UNIVERSITY PRESS
4. GITANJALI: RABINDRANATH TAGORE by RABINDRANATH TAGORE, RUPA PUBLICATIONS
5. KAMALA DAS by DR. N. K. SHARMA, Unique Publisher
6. FINAL SOLUTIONS by MAHESH DATTANAI, PENGUIN BOOKS INDIA
7. DIFFICULT DAUGHTERS by MANJU KAPUR, PENGUIN BOOKS INDIA

88
 POSTCOLONIAL LITERATURES
Course code EENG527 Course Title
AND CULTURAL STUDIES

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1 :: identify the impact of colonialism on culture
CO2 :: estimate the significance of the post-colonial era in the life of its inhabitants
CO3 :: apply the post-colonial theory of Homi Bhabha and Edward Said in the prescribed texts
CO4 :: justify new trends in post-colonial discourse through the lens of selected texts

Unit No. Content

Unit 1 Salman Rushdie: Midnight's Children: Midnight's Children as a post-colonial
epic, technique of magic realism of Rushdie
Unit 2 Salman Rushdie: Midnight's Children: discussion of the plot of the novel, epical
features of the novel
Unit 3 Salman Rushdie: Midnight's Children: character of Saleem and his importance,
the themes of alienation and cultural dislocation
Unit 4 Chinua Achebe: Things Fall Apart: Struggle for dominance and identity crisis,
introduction to the African culture
Unit 5 Chinua Achebe: Things Fall Apart: theme of cultural destruction, hybridity and
marginalization
Unit 6 Chinua Achebe: Things Fall Apart: theme of gender discrimination in the novel,
conflict between tradition and modernity
Unit 7 Bapsi Sidhwa: The American Brat: the life and achievements of the writer, the
theme of male domination in society, Feroza's American experience
Unit 8 Bapsi Sidhwa: The American Brat: cultural assimilation of Feroza and the
application of Bhabha's theory of hybridity, loss of identity of Feroza in America,
cultural conflicts between Parsee culture and American culture, the character of
Zareen
Unit 9 Jean Rhys: Wide Sargasso Sea: introduction to the writer, race, relations and
prejudice, the theme of oppression of slavery
Unit 10 Jean Rhys: Wide Sargasso Sea: the episodes of magic and incantation in the
novel, male domination and patriarchal power structure, discussion on the
characters and themes
Unit 11 Derek Walcott: Dream On Monkey Mountain: the significance of the title of the
drama, the post-colonial elements in the drama, the theme of the loss of identity
Unit 12 Derek Walcott: Dream On Monkey Mountain: the theme of marginalization
and the application of the theory of Homi Bhabaha, Makak and his confrontation
with the colonial rulers, the significance of the ending of the drama
Unit 13 Margaret Atwood: Surfacing: the life and achievements of the writer, the
significance of the title, the theme of alienation and the application of the theory
of hybridity of Homi Bhabha
Unit 14 Margaret Atwood: Surfacing: the postcolonial elements in the novel, the theme
of feminism in the novel, the role of nature in the novel, the plot structure of the
novel
READINGS:
1. MIDNIGHT’S CHILDREN by SALMAN RUSHDIE, VINTAGE BOOKS
2. THINGS FALL APART by CHINUA ACHEBE, ANCHOR BOOKS
3. SURFACING by MARGARET ATWOOD, ANCHOR BOOKS
4. AMERICAN BRAT by BAPSI SIDHWA, MILKWEED EDITIONS
5. DREAM ON MONKEY MOUNTAIN by DEREK WALCOTT, FARRA, STRAUS
6. WIDE SARGASSO SEA by JEAN RHYS, PENGUIN CLASSICS
89
 Course Code EPOL525 Course Title POLITICAL INSTITUTIONS IN INDIA

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understand the leading institutions of the Indian political system and the changing nature
of these institutions
CO2: assess the laws pertaining to elections and analyse the electoral system of India
CO3: enumerate the working of the Indian federalism in the constitutional context
CO4: distinguish the powers and functions of various organs of the government
CO5: discuss about various constitutional and statutory bodies of India
CO6: evaluate the functioning of the local government institutions

Unit No. Content

Making of the Indian Constitution: Indian national movement to the making of the Indian
Unit-1
constitution
Constituent Assembly: composition of constituent assembly, ideological moorings,
Unit-2
constitutional debates
Philosophy of the Constitution: preamble, fundamental rights, directive principles of state
Unit-3
policy
Constitutionalism in India: democracy, social change, national unity, checks and balances,
Unit-4
basic structure debates, constitutional amendments
Unit-5 Union executive: president as the head of the state, prime minister and council of ministers
Union Parliament: structure of the union parliament, role and functioning, parliamentary
Unit-6
committees
Unit-7 Judiciary part - I: Supreme Court, high court
Unit-8 Judiciary part - II: judicial review, judicial activism, judicial reform
Unit-9 State executive: Governor, Chief Minister and council of ministers
Unit-10 State Legislature: Legislative council and Legislative assembly
Federalism in India: strong centre framework, asymmetrical federal provisions and
Unit-11 adaption, role of intergovernmental coordination mechanisms, inter-state council, emerging
trends.
Electoral Process and Election Commission of India: conduct of elections, rules, electoral
Unit-12
reforms. functioning and reforms of the local government Institutions
Constitutional and Statutory Bodies Part - I: Comptroller and Auditor General, National
Unit-13
Commission for Scheduled Castes, National Commission for Scheduled Tribes
Constitutional and Statutory Bodies Part - II: National Commission for Human Rights,
Unit-14
National Commission for Women, National Commission for Minorities

READINGS:

1. INDIAN GOVERNMENT AND POLITICS by BIDYUT CHAKRABARTY, RAJENDRA KUMAR

PANDEY, SAGE PUBLICATIONS
2. THE INDIAN CONSTITUTION: CORNERSTONE OF A NATION by AUSTIN GRANVILLE, Oxford
Paperbacks

90
 PUBLIC POLICY AND GOVERNANCE IN
Course Code EPOL527 Course Title
INDIA

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: understand the nature and scope of public policy and administration in India
CO2: assess the major problems and complexities in India’s governance system
CO3: appreciate the methodological pluralism and synthesizing nature of knowledge in public
policy and administration
CO4: analyse the changing dimensions and patterns in India’s public governance and
administrative processes.
CO5: evaluate the role of non-state actors and civil society in India’s public governance system.

Unit No. Content

Unit-1 Public policy and Administration in India: meaning and evolution;
Public and private administration Approaches and its replications in India: System Theory,
Unit-2
Decision Making,
Unit-3 Ecological Approach Public administration theories and concepts
Scientific Management Theory, Rational Choice theory, New Public Administration,
Unit-4
Development Administration
Unit-5 Comparative Public Administration in India
Unit-6 New Public Management
changing nature of Public Administration: Indian public administration in the era of
Unit-7
liberalization and Globalisation
Theories and Principles of Organization and its operations in India: Scientific Management
Unit-8
Theory, Bureaucratic Theory, Human Relations Theory
Unit-9 Managing the organization: The case of India: Theories of leadership and motivation.
Unit-10 Organizational Communication: Theories and Principles, functioning in India and its impacts
Chester Bernard Principles of Communication, Information Management in the organization
Unit-11
Managing
Unit-12 Conflict in the Organization: Mary Parker Follett Management by Objectives- Peter Drucker
Unit-13 Public Policy and Governance in India
Unit-14 Public policy issues and challenges in India.

READINGS:

1. Introduction To The Study Of Public Administration by Shafritz, J.M. and Hyde,

2. Public Administration in India by Sterling Publications, Streling Publications.

91
 Course Code ESOC515 Course Title FUNDAMENTALS OF SOCIOLOGY

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: articulate all the methodical concepts to understand the social system and function
CO2: collect information regarding various social units in terms of structural and functional
analysis
CO3: examine structural and functional significance of social institution
CO4: innovate ideas to create pathways for the social problems
CO5: apply theoretical understanding in the process of social change and mobilization
CO6: analyse the process of social exclusion and inclusion in terms of policy making and
development program
Unit No. Content
Introduction to Sociology: Definition, Nature and Importance, Relation of Sociology with other
Unit-1
social sciences-Economics, History, Political Science, Psychology and Social Anthropology
Sociology and other Social Studies: Branches of Sociology-Industrial Sociology, Political
Unit-2 Sociology, Sociology of Family, Sociology of Education, Medical Sociology, Urban and Rural
Sociology
Sociological Imagination: Development of Sociology as a Social Science and Sociological
Unit-3
Prospective
Basic Concepts: Society, Community, Association and Institution –Social Groups, Social
Unit-4 Structure and function, Role and Status, Social Stratification and Mobility, Social Control, Social
process and Social Change.
Sociology of Culture: Culture and Socialization Definition-Features, Elements, Types, Cultural
Unit-5
Relativity, Ethnocentrism, Cultural lag, Cultural System & sub-system, cultural change.
Social Institutions: Marriage, Family, Kinship, Religious Institutions, Economic Institution,
Unit-6
Educational Institution and Political Institutions
Unit-7 Indian Social Institutions (I): Caste System, Jajmani System, Major religious practices
Indian Social Institutions (II): Indian Agriculture: farmers movements, Primary education,
Unit-8
Mid-day meal, privatization of higher education, Research and development
Social Problems (I): Definition, Nature, Cause, Proposals, Legal and Constitutional measures in
Unit-9
controlling social problems.
Social Problems (II): Family Disorganisation, Problem of Child Labour, Problem of Aged,
Unit-10
Gender issues and Gender problems,
Social Problems (III): Communal Riots, corruption, terrorism, Alcoholism and Drug Addiction,
Unit-11 problem of Unemployment, untouchability, population problem, Rural and Urban Problems,
Nepotism
Unit-12 Social Change: Meaning Definition, Nature and Importance, Types of Social Change

Social Movement: Peasant movement, Dalit Movement, Backward Classes movement, Social
Unit-13
Reform Movement
Social Inclusion and Exclusion: Meaning-Nature-issues and problems of Social
Unit-14 Inclusion/Exclusion among Scheduled Caste and Class-Scheduled Tribes, Neo Buddhist
movement, Women empowerment

92
READINGS:

1. Sociology: Principles of Sociology with an Introduction to Social Thoughts. Rao C.N.

Shankar. S Chand.
2. Fundamentals of Sociology. Vidya Bhushan. Pearson Education.
3. Fundamentals of Sociology Gisbert P. Orient Black Swan. Third edition (2010).
4. Fundamentals of Sociology Rajendra Kumar Sharma. Atlantic.1st edition (2013).

93
 Course Code ESOC506 Course Title GLOBALIZATION AND SOCIETY

WEIGHTAGES
CA ETE(Th.)
30 70
Course Outcomes:
CO1: identify concept of globalization as academic contested
CO2: locate the economic dimension of globalization
CO3: consider the political dimension of globalization

Unit No. Content

Unit-1 Introduction to globalization: concept, history of globalization
Unit-2 Dimensions of globalization (i): social, cultural, political
Unit-3 Dimensions of globalization (ii): Economic and ecological dimension
Unit-4 Globalization in India
Unit-5 Globalization in society: Family, marriage, relationship
Unit-6 Globalization in Culture: Language and communication, Social Structure
Unit-7 Globalization in education: Learning, Access to education, Technological gap
Unit-8 Globalization in economy: Globalization of Indian banks with WTO regime
Unit-9 Business Process Outsourcing (BPO): an emerging trend in India
Unit-10 Micro finance, Economic liberalization: free market policy
Unit-11 Globalization in environment: Tourism, Pollution, Global warming
Unit-12 Global crises: globalization as an inevitable process, The East Asia crises
Unit-13 Globalization in Indian society
Unit-14 Future of globalization: future of globalization, Broken promises of global institution

READINGS:

1. S.K. PRAMANIK, R GANGULY, GLOBALIZATION IN INDIA: NEW FRONTIERS AND

EMERGING CHALLENGES, PHI Learning Pvt Ltd
2. BABITA AGARWAL, ANIL AGARWAL, GLOBALIZATION AND INDIAN SOCIETY, AP Publisher
3.MANFRED B. STEGER, GLOBALIZATION: A VERY SHORT INTRODUCTION, OXFORD
UNIVERSITY PRESS

94