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02-Planners Template

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18 views31 pages

02-Planners Template

Uploaded by

yudz266
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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www.imarketing.

courses
www.imarketing.courses

PLANNING DIRTY
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses

Lorem ipsum coconut water range

PLANNING DIRTY
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses

“
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses

●
●
●
●
www.imarketing.courses
www.imarketing.courses

Lorem ipsum dolor sit amet, consectetur


adipiscing elit, sed diam nonummy nibh
eiusmod tempor.
www.imarketing.courses
www.imarketing.courses

Lorem ipsum dolor sit amet, consectetur


adipiscing elit, sed diam nonummy nibh
eiusmod tempor.
www.imarketing.courses
www.imarketing.courses

Lorem ipsum dolor sit amet, consectetur


adipiscing elit, sed diam nonummy nibh
eiusmod tempor.
www.imarketing.courses
www.imarketing.courses

STRATEGY
PRODUCT TRUTH Lorem ipsum dolor sit amet,
consectetur adipiscing elit, sed
Lorem ipsum dolor sit
diam nonummy nibh eiusmod
amet, consectetur
tempor.
adipiscing elit, sed diam
nonummy nibh eiusmod
tempor.

CULTURAL TRUTH CONSUMER TRUTH


Lorem ipsum dolor sit Lorem ipsum dolor sit
amet, consectetur amet, consectetur
adipiscing elit, sed diam adipiscing elit, sed diam
nonummy nibh eiusmod nonummy nibh eiusmod
tempor. tempor.
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses

Lorem ipsum dolor sit amet,


consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut
labore et dolore magna aliqua.

Ut enim ad minim veniam, quis


nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo
consequat.
www.imarketing.courses
www.imarketing.courses

Lorem ipsum dolor sit amet,


consectetur adipiscing elit, sed do
eiusmod tempor incididunt ut
labore et dolore magna aliqua.

Ut enim ad minim veniam, quis


nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo
consequat.
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses

Exit
Site

Consumer A Search Brand Shares via


1st interaction Site FB

Consumer B Retargeted
2nd interaction Banner Ad Retargeting
Database
www.imarketing.courses
www.imarketing.courses
High

WOM

Mobile

Blog

High
Low
TV
Newspaper

Billboard
Radio
Low
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses

AUG SEP OCT NOV DEC JAN

TV/CINEMA
TASK 1
ESTABLISH PRINT/OUTDOOR

FACEBOOK/TWITTER

RICH AND FLASH BANNERS

TASK 2
DIGITAL HUB/FOURSQUARE
ADD VALUE
RETAIL PROJECTS

BAR ACTIVATION
TASK 3
INVITE IN-STORE ACTIVATION
www.imarketing.courses
www.imarketing.courses

BUSINESS PROBLEM

POSITIONING

CAMPAIGN IDEA

BARRIER BARRIER BARRIER

COMMS COMMS COMMS


TASK 1 TASK 2 TASK 3

TACTICS TACTICS TACTICS


www.imarketing.courses
www.imarketing.courses

PRINT/
TV/CINEMA
OUTDOOR

BANNERS
(RICH AND FLASH)
SEARCH

DIGITAL HUB

FACEBOOK/
TWITTER
TYPE OF LINE IN-BAR IN-STORE
ACTIVATIONS ACTIVATION
DIRECT

INDIRECT
www.imarketing.courses
www.imarketing.courses

COMMS BARRIER COMMS BARRIER COMMS BARRIER


THE TARGET DOESN’T TARGET DOESN’T UNDERSTAND HOW DO YOU MAKE SURE
KNOW WHAT AFTER THE RELATIONSHIP BETWEEN PUMA THAT AFTER HOURS ATHLETE
HOURS ATHLETES MEANS AND AHA IS A LEGITIMATE THING

COMMS TASK 1 COMMS TASK 2 COMMS TASK 3


ESTABLISH THE AFTER SHOW HOW PUMA ADDS VALUE INVITE NEW CONSUMERS TO
HOURS ATHLETE TO AFTER HOURS ATHLETES BE AN AFTER HOURS ATHLETE

TACTICS COMMS BARRIER COMMS BARRIER


TV/CINEMA PRODUCT LINE BAR ACTIVATIONS
PRINT/OUTDOOR DIGITAL HUB IN-STORE ACTIVATIONS
IN-STORE DIGITAL HUB
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses
www.imarketing.courses

AWARENESS

1.2M IMPs PURCHASE


CONSIDERATION PREFERENCE
RETENTION
2M YouTube 1,321 sales
views 456,000 site visits 24% store traffic
152% email subs
2M YouTube views
Search 45% key image 56% purchase
332 Loyalty Members
Volume attributes intention Search Volume
increase 2.4% increase 24%
www.imarketing.courses
www.imarketing.courses

METRIC FOR SUCCESS TARGET ACTUAL

Sales Growth 8% 10.4%

Purchase Intention
Top 3 sports lifestyle brands 52% 66%

Key Image Attributes


Is a sports lifestyle brand 52% 42%
Is a brand for me 46% 66%
www.imarketing.courses
www.imarketing.courses

COMMS TASKS - ADD VALUE DIGITAL HUB TARGET ACTUAL

Visits to the site 1.4M 1,568,120

Time on site 2:20 1:45

Exit Poll on Site


Is a sports lifestyle brand 75% 86%
Is a brand for me 60% 76%

Exit Poll on Site


Adds value to my night out vs. control 20%+ 25%
www.imarketing.courses
www.imarketing.courses

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