A SALES VIDEO EXEMPLARY SCRIPT FOR

SELLING DIGITAL PRODUCTS

(THIS IS FOR PERSONAL USE ONLY. DO NOT SHARE IT.)
By Vladimir Raykov

THE STRUCTURE OF THE SALES VIDEO

1. Opportunity,
2. Show authority
3. Proof and testimonials.
4. Foreshadow urgency
5. Here’s the deal (make your offer)
6. Features and benefits (transformation)
7. Bonuses
8. Price reveal (and price justification)
9. Risk Reversal
10. Here is what to do now
11. Urgency
12. Call to action
13. Surprise bonus.
14. Re-close with scarcity.

SALES VIDEO SCRIPT

Hi everybody,

Vladimir Raykov here and today I’m super excited because enrollment for my premium program – STEP-
BY-STEP TO YOUR FIRST 1000 STUDENTS is officially opened!

You’ve been through my free training and you’ve learned a great deal of valuable ideas and concepts
that you should use when starting an online teaching business. During the free training I’ve been also
mentioning my premium program here and there and you might be wondering what it is about.

[Big Benefit] The STEP-BY-STEP TO YOUR FIRST 1000 STUDENTS premium program is designed to help
you start and develop an online teaching business that generates income each and every month. It
teaches a scalable business model where your products are your online courses and your customers are
your students.

More specifically, as the title suggests, the program is designed to help you enroll your first 1000 paid
students into your online courses. That means generating $2000 to $5000 depending on which platform
for education these students come from, simply because these platforms or marketplaces have different
business model and you get paid different amounts per student.

[Story] I still remember the time when I decided to start an online business but had no idea what to do
or where to start. And this is a little embarrassing but my first blog didn’t have any keywords that are
ranked in the top 20 pages when you look for them on Google search. And you know what that means –
no traffic.

The only keyword I ranked for was my name Vladimir Raykov because that’s in my domain and basically
there wasn’t a great competition for this so called “keyword”. And believe me I tried very hard to rank
for keywords because I knew that in this way I will get some traffic from Google search and I will be able
to monetize that traffic and make some money. After all, I wanted a business and businesses generate
income.

I did keyword research by using various tools, I was writing blog posts trying to find the balance between
satisfying Google search algorithm and my readers. Yes, I’m talking about keyword stuffing but that
didn’t help. My potential readers couldn’t find my blog posts.

I remember it like it was yesterday, I was putting so much effort in creating content/writing blog posts
and I saw no return on the time I invested. That was rather disheartening. The thought of quitting started
to look like a good idea. I mean, I was sure I could find something more rewarding to spend my time on.

And if you are someone like me who values their time, then you know precisely what I’m talking about.

[Breakthrough] While I was desperately looking for ways to drive traffic to my blog, I stumbled upon
online courses as a tool to silently promote your blog. I thought, that might be a good idea. “I’m going to
give it a try”.

I must confess, creating my first course wasn’t that easy to do because I didn’t have any guidance but I
still managed to record my voice with my smart phone, create several PowerPoint slides and by
combining these two files, to create my video lectures.

As you can imagine the quality wasn’t top-notch but early on in life I learned a very important lesson that
was guiding me. It still guides me today because I still need to fight perfectionism from time to time.

Here is the lesson, I’m sure you will appreciate it:

“Done is better than perfect!”

That’s my guiding philosophy when we talk about creating content because let’s face it nobody is
perfect. So, that mindset helped me create and launch my first online course on Udemy.

Self-Leadership System: How To Achieve 95% Of Your Goals!

Few days after the launch, I got my first $47 sale. Then a few more came in but this time discounted.
[Screenshot $47 sale don’t show date] Take a look at the screenshot. I made $62 for 8 days and I was
super happy because I knew I created an asset that was going to bring me income months and years to
come. I finally saw return on the time I invested in content creation!

Then I thought, what would happen if I create more courses. What would happen if I launch the very
same courses on other platforms for education? And that was the moment when it dawned on me the
big idea, the opportunity. I saw a business model that had great potential.

[Facts] I did some research and I discovered that the e-learning industry was growing like crazy. Just
wanted to make sure I’m entering an industry that has a bright future. It turned out that e-learning was a
tens of billions of dollars market. Businesses are spending a lot of money on education for their
employees. Investors have been funding online platforms for education and if you look at Udemy for
example, the total equity funding is $173 million us dollars. Skillshare – $22,7 million us dollars.

[Show business insider] My final discovery ended my research. Back in 2015, LinkedIn bought online
learning company Lynda for $1.5 billion. http://www.businessinsider.com/linkedin-buys-lyndacom-for-
15-billion-2015-4 Lynda is one of the first online platforms for education.

And here is the cool part. Online teachers or online teaching business owners are at the very core of
the e-learning industry! As we are talking right now, there are millions of students who are willing to pay
for knowledge that will help them solve a problem or get a result. There are thousands of people who
would pay you to share what you know with them but first you will have to give them a chance to do so.
You will have to create your first course and build from there. I do hope you can see the opportunity we
have right now!

Back to my story… I continued creating and launching online video courses on these platforms for
education and my business was growing. I built a student base of thousands of students from 155
countries and I’ve generated tens of thousands of dollars.

[Proof] And I want to get more specific with you and show you my results. And the reason why I’m doing
this is not to brag, I’m doing this for you because if you are going to let someone teach you something
you better make sure your teacher practices what he preaches.

[Skillshare results] In the first screenshot you can see my Teacher Stats on Skillshare. You can see my
lifetime earnings, the number of positive reviews and my total students or this is the student base I was
talking about.

[Udemy results] Next, this is how my Instructor Dashboard at Udemy looks like. You can see my total
revenue and students. And there is a big difference because in the past I used a lot of free students to
build social proof. Top student location and countries with students.

I recently started teaching on Amazing.com and Curious.com.

[Amazing results] Here you can see my results so far. They don’t have an instructor dashboard on their
platform that’s why I’m showing you these screenshots with Royalty Payments.

[Curious Teachers’ Lounge] the next one is Curious Teachers’ Lounge. As you can see, I have a tiny
student base here in comparison to Skillshare but that’s not a problem for me because I think long term
and my focus is on the right place.
[Curious Earnings Statement] And here you can see my earnings statement.

My online courses are also hosted on my own online school and I make additional income there as well.

[Testimonials] Now I want to show you what some of my VIP students are saying about my premium
program:

Young in Park, she is a great students of mine. She has a lot of experience with web development and
when she was in New York, she did a lot of freelancing for Fortune 500 companies. Let’s hear what she
has to say about my program:

(Include Youngin’s testimonial)

Again she’s a very bright student, I’m happy to work with her.

Let’s hear another one of my VIP students. His name is Lee and he is a Data Base Administrator or what
he calls DBA. That sounds very complex to me. He’s been working with Oracle, you know, really smart
guy. Let’s hear what he has to say about my program.

(Include Lee’s testimonial)

Another one of my VIP students is Sorin. He’s been a full-time entrepreneur for 5 years now. Topics of
expertise, ecommerce, public speaking, traffic generation, social media marketing, really prolific online
instructor. Let’s hear what he has to say.

(Include pictures and Sorin’s video.)

Okay, I can go on and on showing you testimonial and reviews of my work. So far, I’ve received over
2000 positive reviews. But those you just saw, are from my VIP students, people who I work closely with
and we are making great progress together.

[Foreshadow Urgency] And this is the reason why I cannot leave enrollments open forever. If thousands
of people register for the program, I simply wouldn’t be able to provide you with the attention you
deserve. That’s why enrollment will be opened for a limited amount of time. You can take a look at the
countdown timer to see how much time is left until I close enrollments.

[The Deal] So when you register for STEP-BY-STEP TO YOUR FIRST 1000 STUDENTS, you will learn how to
start and develop your online teaching business. The first milestone that we will achieve together will be
enrolling 1000 paid students into your courses but I’m sure you will not want to stop there!

You’d be able to generate monthly income streams to your PayPal account while you are helping other
people solve their problems.

[Desire] Please, imagine for a second, how you would feel making additional $2000 or $3000 per month?
How would that change your lifestyle? Think about the freedom that your online teaching business will
bring. You can work from virtually anywhere if you have an internet connection. Your business will be
generating income 24/7, 365 days a year. Think about the fulfilment you will experience by helping so
many people on a larger scale because if you follow my guidance, you will have students from over 100
countries, how amazing is that?
But we have to be clear on something. My program is not a magic button. It requires work. I can give you
all the knowledge, guidance and resources I have but nobody will create your courses for you! You are
the one who will create the products for your business, after all, we will be building your authority!

[Features and benefits] Now let’s take a closer.

The program consists of 6 detailed modules.

Module #1 – Foundation Skills and Mindsets

In this module we’ll craft your long-term strategy. I love strategy, I consider myself being a strategist and
I encourage my VIP students to always think long-term because overnight success doesn’t exist unless
you win the lottery. After completing the module, you will have a very clear plan and direction for your
online teaching business which is crucially important for any type of business.

Module #2 – Create Your Best-selling Course All-In-One

In this module, you will learn how to create an online course from beginning to end. In fact, this is so
detailed that I recorded myself creating a ready-to-be-uploaded lecture so you can see the exact steps
involved. All technical aspects are revealed and explained in a simple manner that anyone can
understand create an online video course!

Module #3 – The Elements Of Your Best-Selling Course

Things are getting serious here. In module #3, you will learn how to write a powerful, attention-grabbing
title for your course by using tried and tested copywriting principles.

You will learn how to write a description for your course by using the famous copywriting framework –
AIDA, which I specifically optimized for online instructors like you and me.

Not only that, I’m giving you a real-life example how I implemented the AIDA framework to my course
and I prepared a PDF document with detailed explanations that you can use to tailor your description.

(show the PDF on the PPT)

You will learn how to make a sales video that converts like crazy in the easiest possible way.

I’ll show you a really simple way to brand all your videos as well.

Generally, module #3 is all about optimizing your course in a way that would dramatically increase the
chances of becoming a best-seller.

Module 4 – SKILLSHARE MARKETING MASTERCLASS.

I reveal the exact, little-known marketing strategies I used to generate over $35000 on Skillshare. Plus, I
will teach you step-by-step how to implement these very same strategies to your courses so you can get
similar or even better results!

One of the biggest reasons why online instructors fail is because they don’t know the business models of
the platforms they teach on. For that reason, I will explain the business model of Skillshare and their
trending algorithm. I will give you access to my #1 marketing strategy that will help you maximize
student enrollments. Introducing… The Serialization Method®. I guarantee that will become your secret
marketing weapon on Skillshare.

MODULE 5 – UDEMY MARKETING MASTERCLASS.

In this module, I reveal the exact marketing strategies and techniques that allowed me to enroll tens of
thousands of students. I'll share with you the top 3 priorities to make sure your courses actually make
money and your business on Udemy is successful.

I will teach you my favorite and most effective launch strategy, how to price your course, how to most
effectively engage with students, how to semi-automate your communication, how to write promotional
messages, btw when you sign up today you will receive my template for promotional messages that
made 204 dollars in 24 hours. (Show PDF) and much, much more.

Module 6 – Additional Income Streams

In this module, I will be sharing even more ways to make money with the content you’ve already
created. Truth is the e-learning market is growing so fast that new platforms appear very fast, I’m
keeping track of these and I’ll be sharing which platforms work, which don’t so you don’t waste your
time and how to get started on the promising platforms. I want to make a promise here, I will always be
recommending platforms that I’ve personally tried and made money from! Amazing.com and
Curious.com are examples for that.

[Bonuses] When you enroll today, I’ve also got 4 very special bonuses that will skyrocket your marketing,
copywriting and sales skills!

Bonus #1 – Copywriting Headline Masterclass. A 1-hour online course that’s going to teach you how to
write extremely effective headlines for your courses. I currently sell it for $97 but you will get it for free
when you register today.

Bonus #2 – Copywriting: How To Convert Cold Features Into Benefits That Sell. This online course will
transform you into a brilliant marketing communicator. It’s perfect tool when you start writing
descriptions for your online courses. I currently sell this course for $97 and again you are getting it for
free when you sign up.

Bonus #3: Copywriting: The Psychology Of Your Irresistible Offer. This course will teach you 8
psychological tactics to include in your descriptions, promotional messages, sales pages and generally
every piece of copy you write for getting response and action from your students. I currently sell this
course for 197 dollars and you will get it for free as well.

Now I want you to consider this fact, copywriting is a highly-paid skill, and if you want to outsource that
you will have to be paying anywhere from $500 to $1500 per hour for a copywriter! And that’s a lot of
money. Fortunately, you don’t need to pay that amount of money.

And btw, all of the bonuses you are getting here are created by myself. So you can be sure that the
quality is great, these are not some cheap PLR products.

Bonus #4: Twitter Domination: How To Add Up To 200 Genuine Followers Per Day And Get Unlimited
Traffic. (Show my twitter account) I’ve managed to add over 60k genuine followers on Twitter and drive
thousands of visitors to my courses during the process. This course will help you promote your courses
and build a huge following. Even though, the marketplaces you will be teaching on have a lot of organic
students, it will be beneficial to have your own traffic source! And btw, you can promote your blog posts,
you can promote your eBooks, you can promote your courses – the possibilities are endless here.

For example, [Screenshot Google Shortener] I’ve sent 20k people to my free eBook on Amazon by using
this strategy, If I had to pay Google for that amount of traffic, they would charge me $10k probably.

The price tag of this course is $197 and you are getting it for free when you register.

I also have two special VIP bonuses for you!

VIP bonus #1 – Personal Support Email. [$197]

VIP bonus #2 – Support Network. [$97]

The first one is personal support email. I will be answering your questions and will make sure you never
get stuck, whatever the problem is I will help you solve it. And I’m extremely confident about that. My
VIP students receive the highest priority support from me.

The second bonus is you will join our support network. This is done via Facebook. We have a secret
Facebook group. We collaborate, share ideas, solve problems and generally help each other. You can
consider this as your inner circle because people from outside my PREMIUM PROGRAM are not allowed.

[Price framing, revelation and justification] So, how do you get started?

If you ask me: What are the top 3 core skills successful online instructor possess?

Here is my answer:

1. The ability to create high-quality online courses.

2. The ability to write copy that sells.
3. The ability to implement effective marketing strategies.

Here, you will have to consider that experienced copywriters charge around $1000 per hour. Let alone
the other two skills – online course creation and marketing strategies.

Now, you can hire someone like me to teach you these 3 skills and I’d assume they would charge you
around $10000.

On the other hand, my premium program will teach you these 3 core skills, and a lot more, in a very
detailed and step-by-step approach for a fraction of that cost. Because even though I cannot work with
thousands of VIP students at the same time, I want to make it as easy for you to enroll as possible.

And I know you are already wondering what does this all cost.

[30 days guarantee] Before I tell you about the price let me first tell you that you get 30 days money
back guarantee. During that period you can watch the main program and the bonus courses, you can
implement the strategies and see real results!

Just for a comparison sake, do you know a copywriting consultant that would be giving you lessons and
after 30 days and you call him up and request a refund? They would think you are crazy. What about a
college course. Do you know a college course that you can enroll, study the whole material and request a
refund? I personally, don’t know any. The reason I’m saying that is because I want to make it very clear
that this offer is literally of no risk to you.

The bottom line is I don’t want your money if you are not satisfied. And I’m not just saying that I really
mean it because this has always been the case even with my regular online courses I have ever offered,
let alone my premium programs.

[Price] What I like about the internet is that because I can deliver my premium program to so many
people at the same time I don’t have to charge the same amount that I would if I was giving you private
marketing, copywriting and course creation lessons.

Again, if I had to teach you all of that information privately, I’d charge you $10000 but because I can
deliver the same information to you digitally, my premium program is going to cost you just $497.

When you consider that my course will teach you a tried and tested successful business model and the
very first milestone is your first 1000 students, which again is around $2000 to $5000 in profit, the
investment of $497 is really low.

Plus, I’ve also created a payment plan to really make my premium program accessible.

WILL THIS PROGRAM WORK FOR ME?

As I’ve said the program is designed for 3 groups of people.

1. Beginner to intermediate bloggers looking for ways to monetize their blogs and generate income
online.
2. Non-fiction eBook authors who’d like to increase their income streams and diversify their
businesses.
3. Complete beginners. Would-be entrepreneurs who haven’t made even one dollar online.

On the other hand,

THIS PROGRAM IS NOT FOR YOU

If you are looking for get-rich quick schemes. And…

If you have a negative attitude towards everything in life, you won’t be accepted to join my premium
program. I want to work with positive people who believe in a better future. I want to be part of the
creation process of a brighter future. Since we’ll be working closely, if you are loaded with negative
energy, don’t bother to enroll.

[Call To Action]

So here is what I want you to do right now.

Below this video, there is a button “CLICK HERE TO REGISTER NOW”, go ahead and hit that button. You
will be taken to a page that looks like this. [Show pages]

You will have to choose your payment plan and click “register”, after that, you will have to register your
user name and password. You need this account to access all of the content 24/7 at your convenience.

Right after you’ve created your account, you will be taken to the next step, it’s a secure payment page.
You will have two payment options, you can pay straight from your credit card or you can use PayPal.
Enter your details and hit “enroll in course button”

And once you make your payment you are good to go. You get unlimited, lifetime, instant access to the
premium training program and the all the bonuses.

[Scarcity] BUT, do not forget, enrollment officially closes when the timer reaches zero. There will be no
exceptions. The very reason for that is because I give you a priority access to myself and I cannot accept
thousands of people to enroll, this is why I keep enrollment open for a limited amount of time.

So people who take action now will be those who benefit the most.

If you are sitting on the fence I suggest you register now and get access to all that content and access to
me right now.

[Surprise Bonus] As I’ve said, this program is designed also for complete beginners in the online business
world. You’ve heard me talking about world-class marketing, psychological tactics and so on… you might
be thinking “…but Vladimir… I don’t have a business background and I’ve never done marketing before.
Would I still be able to execute your marketing strategies and tactics?”

The answer is “YES” you will! But I also have a surprise bonus for you. Just because I want to make sure
you receive the best marketing education that can be offered online and I stand behind every word I say:

When you register right now, I will give you access to my course on Marketing Fundamentals that will be
extremely useful for people who don’t have a business background. This is a massive 3+ hour course
where I explain the elements of the marketing mix or the 4P of marketing – product, price, place, and
promotion. I currently sell this course for $297 and you will get it for FREE again if you sign up now.

[What you get, features] So, let’s quickly recap what you are getting:

• You will get a total of over 7 hours of HD video content.

• 6 MODULES in my premium program
• The PDF swipe files of my most successful promotional messages and descriptions.
• The whole program is self-paced. Meaning you learn at your own convenience.
• 5 bonus courses and 2 VIP bonuses with a real-world value of $1179.
• Bonus #1: Copywriting Headline Masterclass
• Bonus #2: Copywriting: How To Convert Cold Features Into Benefits That Sell.
• Bonus #3: Copywriting: The Psychology Of Your Irresistible Offer.
• Bonus #4: Twitter Domination: How To Add Up To 200 Genuine Followers Per Day And Get
Unlimited Traffic
• Bonus #5: Marketing Fundamentals – The 5 Pillars Of Success
• Also, you will get email priority access to myself and our inner circle group on Facebook.
• You will get 100% of the content when you register today.
• So to gain unlimited, lifetime access to all that content we’ve talked about.
• Click the "CLICK HERE TO REGISTER NOW” button, follow the steps and I’m waiting for you
inside the program!
I’d like to thank you for watching this video and I’m looking forward to welcoming you in my premium
program!

My name is Vladimir Raykov and remember, stay purposeful!