भारतीय प्रबंध संस्थान रोहतक

INDIAN INSTITUTE OF MANAGEMENT ROHTAK

मै नेजमें ट सिटी, दसिण बायपाि, NH 10, िुनारिया, िोहतक, हरियाणा, भाित-124010
Management City, Southern Bye Pass, NH 10, Sunaria, Rohtak, Haryana, India-124010

Sub – Welcome to the Online Executive Education Programme in Data Analytics.

Dear Participants,

Greetings from IIM Rohtak!

Indian Institute of Management Rohtak welcomes you to the 50-hour online ‘Data Analytics’ course.

As scheduled, the programme will commence on June 9, 2024, and will culminate on September 29, 2024.

The programme has been designed by the experienced and learned faculty of IIM Rohtak with the objective of
enabling business professionals to interpret a real-world data set and make informed decisions. The program aims
to impart essential knowledge of several basic and advanced data analytics techniques to the participants by
engaging them in hands-on case studies and scenarios in real business contexts.

We believe this programme will take the participants through a unique learning experience in the coming weeks.

The Information brochure comprising programme objectives, day-wise session schedule and faculty profile is
being shared with you.

We wish you a pleasant and fruitful interactive learning experience.

Best wishes,
IIM Rohtak
भारतीय प्रबंध संस्थान रोहतक
Indian Institute of Management Rohtak
Online Executive Education
Programme in Data Analytics
Faculty In-charge

Prof. Harshit Kumar Singh

Executive Education
Course Objective
The increasingly volatile, uncertain,
complex and ambiguous business
environments demand businesses to make
effective decisions. Despite being able to
generate and store large volumes of data,
businesses often find it difficult to glean
important insights from it. However, a new
genre of approaches, data analytics, has
evolved as a potent approach to processing
and managing large volumes of data and
delivering business value and corporate
results quickly. It is believed that managers
skilled in data analytics will be able to steer
the next wave of management innovation,
productivity, and growth. This course
envisages equipping managers with basic
and advanced data analytics techniques for
handling and analyzing business data to
enable informed and fact-based managerial
decision-making.

Pedagogy
A combination of cases, exercises, lectures,
and hands-on practice using analytics tools
will be used.
 Detailed Day-wise Session Schedule for e-MDP on Data Analytics-XVI
9h June 2024 – 29th Sept 2024
Time: 8:45 AM – 11:35 AM

Session Topics Session Coverage of Topics Faculty Case/Reading

No.
Day 1. 09th June 2024
Understanding 1-2 • Course Brief Prof Harshit Case-let: Data
Analytics and its Role in • Introduction and Background of Data Kumar Singh Analytics
the Organizations Analytics life cycle
• Knowledge Discovery Process
• Project Details
• Introduction to case methodology
Day 2. 16th June 2023
Sensitivity Analysis, 3-4 • Scenario Manager for Decision Prof Amol Singh Case-let: Scenario
Enhancing decision Makers Summary on Book
Process • Data Table (one-way and two-way) seller problem
• Goal Seek and its applications
Day 3. 23rd June 2024
Business Focused Data 5-6 • Lookup, index match, etc Prof Sanket Dash Dataset will be shared
Analytics through Excel • Data Referencing, Indexing and by the faculty member
Charting before the session
• Optimization
Day 4. 30th June 2024
Data warehouse, 7-8 · Extraction, Transformation and Industry Expert: Will be shared by the
OLAP and Pivot Table Loading Process, Architecture industry expert before
· OLAP Operations and Simulation the session
Day 5. 7th July 2024
Price Analytics & 9-10 · Price Analytics Prof Abhishek Case let: Transform
Monte Carlo Simulation · Optimal Building Analysis Yadav Printer
Day 6. 13th July 2024
Enterprise Reporting 11-12 · Visual Analytics Prof Sanket Dash Caselet: HR Analytics
· Building Dashboards at GoKart
Day 7. 14th July 2024
R-Programming - I 13-14 · Introduction to R (part 1) Prof Vaneet Caselet: HW Problem
Bhatia
Day 8. 21st July 2024
R-Programming - II 15-16 · Introduction to R (part 2) Prof Vaneet Caselet: HW Problem
Bhatia
Day 9. 28th July 2024
Analytical Techniques 17-18 · Classification: Supervised Learning Prof Pramod Case Let: Flower
for Business Mane prediction Problem
Intelligence – I
Day 10. 4th August 2024
Analytical Techniques 19-20 · Classification: Supervised Learning Prof Pramod Chateau Winery (B):
for Business (K-nearest Neighbor) Mane Supervised Learning
Intelligence – II (HBS)
Day 11. 10th August 2024
Analytical Techniques 21-22 · Association Rule Mining Prof Praveen Case-let: Sport
for Business (Unsupervised Learning) Ranjan Srivastava Analytics
Intelligence – III
 Day 12. 11th August 2024
Analytical Techniques 23-24 · Clustering (Unsupervised Learning) Prof Praveen Segmenting the
for Business Ranjan Srivastava organic food market in
Intelligence – IV Lebanon: an
application of k means
cluster analysis
(Article) + Data will
be shared before the
session
Day 13. 18th August 2024
Python 25-26 · Introduction to Python Prof Pramod Exercise on Jupyter
Mane Notebook of
Anaconda
IDE
Day 14. 25th August 2024
Analytical Techniques 27-28 · Neural Network (Unsupervised Industry Expert Will be shared by the
for Business Learning) industry expert before
Intelligence- V the session
Day 15. 1st September 2024
Analytical Techniques 29-30 · Web and Social Media Analytics Prof Ankit CDK Digital
for Business Kesherwani Marketing:
Intelligence – VI Addressing Channel
Conflict with Data
Analytics
Day 16. 8th September 2024
Analytics Applications 31-32 · Sports Analytics Industry Expert Will be shared by the
industry expert before
the session
Day 17. 14th September 2024
Analytical Techniques 33-34 · Content-based Recommendations Industry Expert Will be shared by the
for Business Collaborative Recommendations and industry expert before
Intelligence – VII Applications (Unsupervised Learning) the session
Day 18. 15th September 2024
Big Data Analytics 35-36 · Big Data Industry Expert Will be shared by the
(introduction) · Hadoop industry expert before
· HDFS the session
· MapReduce
Day 19. 22nd September 2024
Analytical Techniques 37-38 • Text and Image Analytics Prof Ankit Caselet: Visualization
for Business • Sentiment Analytics Kesherwani of Big Data Text
Intelligence – VIII Analytics in Financial
Industry: A case study
of Topic Extraction for
Italian Banks
Day 20. 29th September 2024
Project Presentations 39-40 · Project Presentations Prof Harshit Presentations/ Project
Kumar Singh based Discussions
 Faculty Profiles

Prof. Praveen Ranjan Srivastava is a faculty in the Area of Information Technology

Systems at IIM Rohtak. He did his Ph.D. in Computer Science & Engineering from Birla
Institute of Technology & Science, Pilani. During Ph.D. tenure he got various fellowship
and awards from leading organizations like Google, Microsoft etc. Prof. Srivastava
received his Master of Technology (M.Tech) degree in Software Engineering from
MotiLal Nehru National Institute of Technology, Allahabad. Before joining IIM Rohtak,
he has served As a Faculty In the Department of computer science @ BITS Pilani, Pilani
campus Rajasthan about 8 years. He is currently doing research in the area of Data
analytics, E-commerce & software engineering using nature inspired techniques. His
research areas are software testing management, Analytics and E commerce, Software
Project Management, Quality assurance, Agile Modeling & Management etc. He has
published research papers in various leading international journals and conferences in
the area of Information System/Computer science and engineering. His H index is 15
and I index is 24. He has been actively involved in reviewing various research papers
submitted in his field to different leading journals and various international and national
level conferences. He conducts several MDPs also.
Prof. Amol Singh is a faculty in the area of Operations Management at IIM Rohtak. Prior
to this he worked with Institute of Management Technology Ghaziabad (IMT
Ghaziabad). He did his Ph.D. in Industrial Engineering from Indian Institute of
Technology, Roorkee in 2006. He received MHRD fellowship for full time Ph. D. Research
work at IIT Roorkee. His teaching interests are Project Management, Project Planning &
Control, Operations Management, and Quantitative Techniques. He has conducted
several long duration e-MDP programmes on Project Management & Project
Management with Microsoft Project and MDP programmes on Operations & Supply
chain Management. He has published several research papers in International Journals
and conferences. His research work appeared in International Journals like, International
Journal of Project Management, Benchmarking an International Journal, Journal of
Multi-criteria decision Analysis, Journal of Cleaner Production, International Journal of
Integrated Supply Management, International Journal of Disaster Risk Reduction,
Competitiveness Review, Journal of Purchasing and Supply Management, Journal of
Modelling in Management, The International Journal of Advanced Manufacturing
Technology Procedia Engineering, International Journal of Modelling in Operations
Management, International Journal of Simulation Modelling, etc. and in International
Conferences like POMS, MATADOR., DAAAM, SIMTECH etc.
Prof. Harshit Kumar Singh holds a PhD from the Indian Institute of Management
Ahmedabad in the area of Information Systems. Prior to joining his doctoral program, he
has worked in the industry as a Software Developer. He had completed his Batcher’s in
Computer Science & Engineering from the National Institute of Technology Patna. His
Ph.D. thesis investigates the challenges of large-scale adoption of work-from-home on
organizations. His research interest includes IS competencies, motivational information
systems with a focus on gamification and digital engagement. His teaching interests
include Management Information System (MIS), Managing Software and Project
Enterprises, Gamification Technology and Business, Data Structure and Algorithms and
Theories of Information System.
Prof. Ankit Kesharwani is a faculty in the area of Marketing and Strategy. Prior to
joining IIM Rohtak, he was associated with the Indian Institute of Foreign Trade (IIFT)
Delhi Campus (2018-2021), and IBS Hyderabad (2014-2018). During his Ph.D., he was a
visiting scholar at Fogelman College of Business and Economics, University of
Memphis, USA (2011 -2012). He has about 8 years of post-Ph.D. experience in teaching
MBA students, Executive MBA students, and Doctoral students. He has specializations
in Digital Marketing, Marketing Analytics, Web and Social Media, Analytics, Business
Research Methods, Marketing Research, Marketing Management, and Customer
Relationship Management. He has taken training sessions for employees of various
government and corporate organizations, including DGR, Tata Metaliks, Electronics
Corporation of India Limited, Punjab National Bank, National Cooperative Dairy
Federation of India Ltd, Engineers India Ltd, and Indian Energy Exchange Limited. He
was also involved in various government projects like Sector-Specific Logistics
Performance Index (LPI-S) 2020 by IIFT, Logistics Ease Across Different States (LEADS)
2021 report by Ernst & Young, and Khadi and Village Industries Commission (KVIC)
2021 project by IIFT.
Prof. Pramod Mane worked as an Assistant Professor and a Faculty, respectively, at the
Indian Institute of Information Technology Dharwad and National Institute of
Technology Raipur. He earned his PhD in Computer Science and Engineering from
Indian Institute of Technology Indore. He holds an MTech in Information Technology
from the National Institute of Technology, Durgapur. His area of interest is broadly at
the intersection of Computer Science, Economics, and Social Science. His current research
focuses on understanding the dynamics of strategic network formation in sharing
economy.

Prof. Sanket Sunand Dash is a faculty in the area of Organizational Behaviour &
Human Resource Management (OB&HRM) at Indian Institute of Management Rohtak.
He has completed Fellow Program in Management (FPM) from Indian Institute of
Management Ahmedabad. He worked as a senior analyst with Deloitte US India for four
years before joining the FPM program in IIM Ahmedabad. Before joining IIM Rohtak,
he was a faculty at Xavier School of Human Resources (XAHR), Xavier University
Bhubaneswar.

Prof. Vaneet Bhatia holds PhD from the Indian Institute of Management Raipur in the
area of Finance. He is an MBA in Banking & Insurance from the University Institute of
Applied Management Sciences, Panjab University, Chandigarh. He secured the third
rank in his MBA. He is UGC-JRF in Management, SAS base certified programmer and
has qualified JAIIB. He is currently pursuing actuarial sciences from the Institute of
Actuaries of India. Dr Bhatia has close to 7 years of teaching and industrial experience.
Before joining IIM Rohtak, Dr Bhatia worked with the Jindal School of Banking & Finance
for about 5 years. He also worked as a probationary officer in Vijaya Bank (now Bank of
Baroda) for 2 years. His research interests fall under the domain of corporate finance and
financial economics. He has published several papers in peer-reviewed national and
international journals.
Prof. Abhishek Yadav is a faculty in the Marketing and Strategy area at IIM Rohtak. He
holds Ph.D. in Marketing from Indian Institute of Management Kashipur and a masters
in business administration (MBA) degree with specialization in International Business
from the Delhi School of Economics, University of Delhi. His research primarily focuses
on consumer-brand relationships, consumer emotions, consumer behavior and
gamification. He has published papers in ABDC and Scopus-listed journals and books.
He has also presented his research at several international marketing conferences in
multiple countries.