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o 4,000 8,000 10,000 12,()(}(J'

Sales
Volume
(Units)

~ 10.1 : tig)(i'Fl ~ T.Oi

cgc;r~, ~ (JHII'HPlCf) ~) 20,000 ~ , %'; ~ 1,10,000 ~, ~. ~ t

(f~ ~.
. .
\3CGTG ctT ctrm 1ffi1
. ~ 8 ~ , .~ ~ % (f6f 1ffi1 ~ ~ •
~ m~
' '

~'" % 1,10,000 ~ .+ 20,000 . =5,50 ~ , ~ ~ 20,000 ~Cf)I~lI'i

'Cf)T \3cq IG'1 'Cf)X W %I mr

20,000 ~ , 20,000 ~, .
= 8~ - 5,50~,
=
2,50~,
=8,000 ~

-
~~, ~-~ ~'1ffi1 ~8~ ~ ~ % (f6f ~ et ~. 3lICl~£ICf)

% ftp Cffi ,C511 ~ C511 s.ooo ~Cf)1~1I'i cnT ~, ftRffi ~ cBT ~ m \ilTq I ~
~ lR ~. rn qrc;ft '3Tm ~ ~ ~ f.1<m"~ cnT ~: ~ 'Cf)X
LfR1ft' 3fR mt>l ~ "fIT~ ~ ~ CfCfj ctT ~ ~ 1fr ~ m ~ I~
~ 8 ~,lR ~ ~ ~ ~ ~ ~ ~ % (f6f ~ cnT 1ffi1 ~ 2.5~,
'Cf)T c>rM" m.rr I /

~ ~""If 25,000 ~,ciT (Yf~ ~ ~ et ~ 1:fill cnT 18,000 ~Cf)I~£I1 (8,000

~Cf)-I~£Ii + 10,000 ~Cf)I~£Ii) ~ m.rr I ~ ctT cgc;r IWmT ~ 20,000 ~Cf)1~1I1,
ctT % 3fR Cffi 3N'1T w:ffif \3cqIG'1 tq ~ % (f6f mf 3p,000~, 'Cf)T~ m.rr I .
~ XfR. Fcl~~t!lOI ~ Fcl~~~OI +l 3fR ~ et ~-f.1tTRur +l \34111lft
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~ ~ Fcl~~t!l°l ~ ~~ 'Cf)T \3411'llft ~ ill % ~ ~ cgt9

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18

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~ ~ I 3fmf: ~ ~ "fffiT LR '1i<T ~ ~~ if 100%"fftt <Pr ~ ~

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10.1 if ~~141 'T4T ~ I
mxuft 10.1 .: ~~ «R 1fT?IT 31"R ~ ~ lR (>ITJf

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1 2 3· 4 5 6 7
-{
6 0.50 40,000 25,000 1,50,000 1,37,750 12,250

8 2,50 8,000 20,000 1,60,000 1,30,000 30,000

10 4.50 4,445 15,000 1,50,000 . 1,02,000 47,500

12 6.50 3,077 10,000 1,20,000 75,000 45,000

* ~~.-mTI~~~·-
** l'!l'lT"ll<IT -g fcp f.1<:rc1 (Y[TTfCl 20,000 ~ . ~ 3tR mTI~ ftm~ ~ 5.5.0 ~ ..

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~c;Fr-~j~ (Break-even Point) : fctw<l Cf)f Cffi xm- ~ ~ ~ ~

cgc;r orm ~ cgc;r ~ cf> ~ ~ %1

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yR Clct'i "'"1"tT. mm 1

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64
 Indira Gandhi National Open University, School of Management Studies, 1989,
. .
. MS-6: Marketing for Managers (Unit 14).
Gulshan S.~. and Kapoor G.K. 2003, Economic, Labour and Industrial Laws,
. Sultan Chand & Sons, New Delhi (Chapters 1,3 ({ 8).
Gupta, C.B., Nair Rajan N. 2002. Marketing Management, Sultan Chand & Sons,
New Delhi -
Kotler, Philip, Gary Armstrong, 1987. Marketing - An Introduction, Prentice
, Hall: Englewood Cliffs, (Chapters 11 & 12).
Neelamegham, S. 1988. Marketing in India - Cases ani-Readings, Vikas
Publishing House: New Delhi. (Chapters 42-45)
Sherlekar, S.A.1984; Marketing Management, Himalaya Publishing: New Delhi.
(Chapter 14)
Stanton, William J., and Charles Futrell, 1987. Fundamentals of Marketing,
McGnlw Hill, New York (Chapters 12 & 13)
Varshney, R.L. and Gupta, S.L., 20pO. Marketing Management: An Indian
Perspectives, Sultan Chand & Sons, New Delhi
Verma, D.P.S., 1985.. Monopolies Trade Regulation and Consumer Protection
(Text and Cases), Tata Mcfiraw Hill: New Delhi. .

(And also read the Bare Acts discussed in Unit 12).

-'),

65

I
 1

NOTES

•
 MPDDIIGNOUlP.O.3KJNovember 2018 (Reprint)

ISBN: 978-81-266-4414-8
"'.