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Syllabus of Business Research Methods

Method

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84 views

Syllabus of Business Research Methods

Method

Uploaded by

aakashk7794
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Syllabus of Business Research Methods

Unit 1 (8 Sessions)
Research: – Definition, Meaning, Importance types and Qualities of Research; Research
applications in functional areas of Business, Emerging trends in Business research.
Research & the Scientific Method: Characteristics of scientific method. Steps in Research
Process
Concept of Scientific Enquiry: – Formulation of Research Problem – Management Question –
research Question – Investigation Question
Research Proposal – Elements of a Research Proposal, Drafting a Research Proposal, evaluating
a research proposal.
Unit 2 (8 Sessions)
Research design: Concept, Features of a good research design, Use of a good research design;
Qualitative and Quantitative research approaches, Comparison – Pros and Cons of both
approaches.
Exploratory Research Design: Concept, Types: Qualitative techniques – Projective Techniques,
Depth Interview, Experience Survey, Focus Groups, Observation.
Descriptive Research Designs: Concept, types and uses. Concept of Cross-sectional and
Longitudinal Research
Experimental Design: Concept of Cause, Causal relationships, Concept of Independent &
Dependent variables, concomitant variable, extraneous variable, Treatment, Control group.
Unit 3 (6 Sessions)
Scaling & measurement techniques: Concept of Measurement: Need of Measurement; Problems
in measurement in management research – Validity and Reliability. Levels of measurement –
Nominal, Ordinal, Interval, Ratio. Attitude Scaling Techniques: Concept of Scale – Rating
Scales viz. Likert Scales, Semantic Differential Scales, Constant Sum Scales, Graphic Rating
Scales – Ranking Scales – Paired comparison & Forced Ranking – Concept and Application.
Unit 4 (6 Sessions)
Sampling:Basic Concepts: Defining the Universe, Concepts of Statistical Population, Sample,
Characteristics of a good sample. Sampling Frame (practical approach for determining the
sample frame expected), Sampling errors, Non Sampling errors, Methods to reduce the errors,
Sample Size constraints, Non Response.
Probability Sample: Simple Random Sample, Systematic Sample, Stratified Random Sample,
Area Sampling & Cluster Sampling.
Non Probability Sample: Judgment Sampling, Convenience Sampling, Purposive Sampling,
Quota Sampling & Snowballing Sampling methods. Determining size of the sample – Practical
considerations in sampling and sample size, sample size determination.
Unit 5 (8 Sessions)
Data Analysis: Editing, Coding, Tabular representation of data, frequency tables, Construction of
frequency distributions, Graphical Representation of Data: Appropriate Usage of Bar charts, Pie
charts, Histogram.
Hypothesis: Qualities of a good Hypothesis –Framing Null Hypothesis & Alternative
Hypothesis. Concept of Hypothesis Testing – Logic & Importance. Analysis of Variance: One
way and two way Classifications.
Mechanism of Report Writing- Report Preparation: Types, Report Structure: preliminary section,
main report, interpretation of results, suggestions and recommendations, limitations of the study,
Report formulation.

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