RELIANCE TRENDS

CHAPTER 1

INTRODUCTION

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1. INTRODUCTION

An internship is a professional learning experience that offer meaningful, practical work

related to student’s field of study or career interest. An internship gives a student the
opportunity for career exploration and development and to learn new skills. Throughout
an internship, it helps to develop a variety of soft skills including communication skill,
personal effectiveness, presentation skills, creative problem solving etc. This report is a
short description of the internship program carried out at Reliance Retail Ltd (Reliance
Trends), Pathanapuram. Reliance Trends was founded in 2006 and started its journey in
2007.

Now Trends is running all over the nation. In this organization more than 1lakh
employees are working. It has an annual turnover of 2.6lakhcrores INR (US$33billion).
Mukesh Ambani is the Chairman of Reliance Retail Ltd and Akhilesh Prasad is the Chief
Executive Officer of Reliance Trends. It’s a 45 days internship training.

The study is aimed to work as an intern and to understand the organizational functions,
structure, duties and responsibilities of various departments. It describes various activities
carried out during the internship at Reliance Retail Ltd (Reliance Trends), Pathanapuram.

REFERENCE TO INTERNSHIP ACCEPTANCE

COMMUNICATION

The marketing department was allotted for the internship and the interns were reported to
the Store Manager Mr. Sulfiker.R

PERIOD OF INTERNSHIP

The internship study was for a period of 45 days. Here the period started from May 2023
to June 2023.

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1.1 OBJECTIVES OF THE INTERNSHIP

PRIMARY OBJECTIVES

 To work as intern to get an idea about the marketing department regarding their
functions and hierarchy.

SECONDARY OBJECTIVES

 To analyses the market condition of the firm.

 To get know about various departments in the organization.
 To gain basic knowledge about day to day marketing operations of the
organization.
 To get practical knowledge about consumer behavior.

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1.2 INDUSTRY ANALYSIS

Meaning of Retail Industry

The retail industry means companies that sell goods and services to consumers through
different retail sales and store types including grocery, convenience, department stores
electrical and speciality.

Retail in India

Retail industry is the largest industry in India, with an employment of 8% and

contributing to over 10% of India’s GDP. It is one of the fastest growing industry with
values of INR 62.90 Tn in Financial Year 2022 as an expected revenue of INR 120.59
Tn in 2027 with an annual growth rate of 14.22%. Retail industry in India which has
become modern can be seen from the feet that there are multiple stored malls and
shopping centers. Globally India is the 4th largest preferred retail destination and
currently the 2nd largest internet market with 830 Mn users. Indian retail is essentially an
unorganized industry. The share of modern retail, which includes e-commerce, will rise
to 30-35% over the following 3-5 years, while the share of conventional retail will
decline to 67-80%.
The unorganized to organized retail transition is happening quickly in the Indian fashion
retail sector. Increased affluence, more penetration of branded clothing in the nation and
customer understanding of fashion trends are all contributing factors to the transition.
These organized players have discovered that Tier2 and semi-urban city represent
enormous potential markets. The expansion of the garment market in these markets has
been facilitated by the entry of organized retail chains. Market growth in non-metros
appears to be a profitable prospect for both domestic and foreign brands. Consumers in
Tier2 cities, who were once thought to be value conscious, are now willing to spend
more on clothing to appear nice.

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Online shopping is a not new phenomenon in India anymore, though it is infancy and is
growing quickly. The growth of e-commerce in recent years has impacted everyone’s
lives. It has been crucial in bridging the gap between Tire1 and Tire2 city residents and
retailers of upscale clothing. Premium brands are now accessible in semi-urban areas
without retail locations for their brands. E-commerce portals and markets in India have
made a name for themselves by offering big discounts to entire clients, changing the
mindset of consumers and offering a greater selection of products to choose from. There
are currently 431 million internet users, Techno park Analysis predicts that the number
will increase to 750 million by 2026. Demonetizations cash constraints and improved
net banking capabilities would encourage more e-commerce in the nation. The
government measures to foster cashless, inclusive and digital citizens have given the e-
commerce sector an additional boost. To boost their profit margins the e-retailers have
begun introducing their own fashion lines.
According to the Department of Promotion of Industry and Internal Trade (DPIIT),
Foreign Direct Investment (FDI) equity inflow in to the Indian retail trade totaled US
$3.44 billion between April 2000 and December 2020.
Numerous corporations have made investments in the Indian retail sector in recent
months due to the growing demand for consumer goods across numerous industries,
including consumer etc and home appliances.

Retail formats in India

 Hyper marts:- large self- servicing outlets offering a variety of

product categories.
 Mom and pop stores :- individually handled retail outlets and have a personal
touch.
 Departmental stores :- retail merchandisers offer quality product and services.
 Convenience store :- located in residential areas with slightly high prices
goods due to convenience.
 E-trailers :- retailers providing online buying and selling of goods and services
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 Discount stores :- factory outlets that provide discount on MRP.

 Vending :- it is a new entry in retail industry, here beverages, snacks and other
small items can be bought via vending machine.
 Category killers ;- they focus on specific categories such as electronic and
sporting goods.

History of Reliance

Reliance Industries Limited is a multinational enterprise with headquarters in

Mumbai. Dhirubhai Ambani created it in 1958, and his son Mukesh Ambani is currently in
charge. It works in a number of industries including petrochemicals, refining, oil and gas
exploration, retail, telecommunications and media. One of India’s largest conglomerates, the
business operates through a network of affiliate firms, joint ventures and subsidiaries. Reliance
Retail, Reliance Jio Infocomm and Reliance Petroleum are a few of its subsidiary business.
Through its telecom and internet business, RIL which is renowned for its emphasis on
technology and innovation has been at the fore of India’s digital transformation. One of the most
valued businesses in India is Reliance Group of Industries, which is listed on the Bombay Stock
Exchange.

Historical Timeline

 1966 :- Reliance Textiles Industries Pvt Ltd was established and a mill
for synthetic fabrics is established.
 1993 :- Reliance petroleum issue India’s largest ever IPO.
 1996 :- The first private corporation to receive a credit rating from global
credit rating agency. Net profit surpasses the $1 billion threshold.
 1997 :- The first company in Asia to sell bonds with maturities of 50 and
100 years on the US debt market.
 2000:- Reliance Power Ventures, a 100% owned subsidiary of Reliance
Industries was founded.
 2002:- Reliance Petroinvestments joined the corporation as a subsidiary.

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 2005:- Reliance Industries earned the National Award for R&D Efforts in
industry and two National Energy Conservation Awards.
 2009:- The business sold 1.50 crore equity shares to rise about Rs 3188
crore.
 2010:- The Company engaged into joint venture agreements with Atlas
Energy, Pioneer Natural Resources and Carrizo Oil & Gas to form
partnership in USA.
 2013:- RIL had revenues of $68.4 billion during the fiscal year 2012-
2013 and net value of Rs. 176,766 crores.
 2014:- Reliance Jio received its pan-India unified license , making it the
country’s first telecom provider.
 2017:- Reliance Industries received the esteemed “Dupont Operational
Excellence Award” and becomes the world’s second-largest producer of
para-xylene (PX).
 2018:- Jio was voted first among the most innovative businesses in India
and new postpaid option is announced.
 2020:- At the Digixx Awards 2020 by Adgully, Reliance Digital took up
the Gold Award for “Digital Marketing Excellence in Social Media” and
won the Global Customer Engagement Awards by ACEF’s “Social
Media App Effectiveness” category.
 2022:- At the Mapic India Retail Awards, Reliance Jewels received the
title of “Most Admired Emerging Retail Brand of the Year”.
 2022:- The Company is listed on the 100th largest organization in the
world on the Fortune Global 50 list.

Reliance in Retail
Reliance Retail is an Indian retail company and a subsidiary of Reliance
Industries. Reliance Retail has a multi-pronged strategy and runs a variety of

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store formats to meet the demands of consumers in the primary consumption

baskets of grocery, consumer electronics, fashion & lifestyle and pharma. It is
founded in 2006 with headquarters in Mumbai, Maharashtra. The subsidiaries of
Reliance Retail are Reliance Fresh, Reliance Mart, Reliance Super, Reliance
Digital, Reliance Wellness, Reliance Trends, Reliance Trends Footwear,
Reliance Jewels, Reliance Timeout, Hamleys, Ajio, Jio mart, Netmeds and
Urbanladder.

 Reliance Fresh
It was the first format of several stores that Reliance Retail Ltd
had introduced. The idea behind the venture was to bring
“farm to fort” by eliminating middlemen and so benefiting
both farmers and consumers. Currently it has 453 outlets
operating throughout India. The normal size of the
establishment is between 3000 and 5000 sq.ft. Fresh fruits,
vegetables, Reliance selected goods and other related
consumables are offered in each store.

Fig 1.1

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 Reliance Smart Super Store

It will resemble a miniature hypermarket. It provides 10000 items across
a range of categories including groceries, home goods, stationery, office
supplies, apparels & accessories, consumer durable & IT, automobile
accessories and life style goods. It will not offer fruits and vegetables like
Reliance Fresh.

Fig 1.2

 Reliance Digital
It is a large scale concept store for consumer electronics. It is intended to
serve as a one stop shop for all technological solutions in the areas of
telecommunications, information technology, home appliances and
consumer electronics. The store will have a floor space of
morethan15000 sq.ft and provide a range of over 4000 products from 150
companies as well as solution packages to satisfy various client needs.

Fig 1.3
 Reliance Smart
It offers everything a household would need under one roof.

Fig 1.4

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 Reliance Wellness
It is a network of specialized wellness outlets that provides preventive,
curative, health and services that proactively seek to improve people’s
body, mind and spirits. The store aims to enhance the quality of people’s
lives. Its purpose is to house top-tier products under one roof and to
inform customers about their health requirements so they may take
control of their own health. International and domestic brands like H2O,
Neutrogena, Olay etc are sold here.

Fig 1.5

 Reliance Footprint
Over 25000 styles of formal, casual, ethnic party and sports shoes for
men, women and kids are available at this store. Brands including Josef
siable, Rock port, Hush puppies, Lee cooper clarks, Levi, Nike, Adidas,
Piccadilly and other from America and Europe will available. Disney and
Crocs will be promoted for children.

Fig 1.6

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 Reliance Jewels
It is a stand-alone style of beautiful jewelers. It is intended to serve as a
one- stop store for excellent jewels. Reliance Retail entered the gem and
jewelers business with the intention of opening 300 outlets across India in
the next three years. The selection of gold jewelers will be includes items
made in Rajket and Kolkata. It will provide the highest quality diamonds
in diamond jewelers along with the broader selection of every day special
occasion. and wedding designs.

Fig 1.7

 Reliance Timeout
Reliance Timeout will provide customers with a wide selection of
products in the areas of books, music, stationery, toys and gifts. It is to a
format built on the concept to offer a location where a consumer may
unwind and rest, browse and purchase a book, experience some music,
select a gift and purchase a toy or some upscale stationery for themselves.

Fig 1.8

 Hamleys
Hamley is a British multinational toy retailer owned by Reliance Retail.
The oldest toy store, it was founded by William Hamley as “Noha’s Ark”
in High Holbon, London in 1760. Reliance bought Hamleys in the year
2019. This store is set over seven floors with more than 50000 lines of
toys on scale.

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Fig 1.9

 Reliance Trends
Men’s, women’s and children’s clothes will all be sold in this store. In
addition to its own labels, the store will feature the top domestic and
foreign brands. The layout of the store is intended to accommodate the
changing tastes and preferences of fashion conscious customers, allowing
them view and buy with ease. Well trained customer care representatives
will round off the complete shopping experience.

Fig 1.10

E-commerce
 AJIO
AJIO was established in 2016 and has headquarters in Bangalore.
It is an e-commerce fashion shopping website. Reliance Retail’s
digital commerce initiative and is the ultimate fashion destination
for styles that are handpicked, on trend and at prices that are the
best you will find anywhere.

Fig 1.11

 JIO Mart
E -commerce venture of Reliance Retail that provides grocery
delivery from neighborhood store. It operates 200 cities in India
and was started as a joint venture between Reliance Retail and
JIO platform.

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Fig 1.12

 Netmeds.com
Netmeds.com is a licensed e-pharmacy based in Chennai in 2020,
Reliance Retail acquired 60% share in Netmeds.com.

Fig 1.13

 Urban Ladder
Urban Ladder is an Omni channel, furniture and decor retailer
based out of Bangalore, India. Urban Ladder currently has 13
stores in India and distribution across 75+ cities in India through
its website.

Fig 1.14

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CHAPTER 2

ORGANIZATIONAL ANALYSIS

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`2.1 NATURE OF THE ORGANIZATION AND ITS BUSINESS

2.1.1 COMPANY PROFILE
The Reliance Trends was incorporated in 2006 and started commercial activities in the year 2007
as a company fully owned by Reliance Retail Limited. Trends is the largest fashion chain in
India. Trends offers fashionable, high-quality products throughout Women’s wear, Menswear,
Kids wear, and fashion accessories through a diversified portfolio of own brands, national and
international brands. On the basis of where it operates, the Trends format is once more
segmented into Trends in Small Town (TST).

The uniqueness of the store is the core, which delivers “fashion at great value”. It spread over
8000-24000 square feet of shopping area, each Trends store is designed to offer a unique
shopping experience for the entire family through wide aisles, coordinated displays and highly
trained fashion professionals offering best in class customer assistance. Customers of Trends can
get a sizable selection of stylish, high-quality products at fantastic prices delivered right to their
doorsteps by visiting www.trends.ajio.com.

Company Reliance Retail

Subsidiary Company Reliance Trends
Founded 2006
Chairman & Managing Director Shri. Mukesh Ambani
Chief Executive Officer Shri. Akhilesh Prasad
State Head Shri. Vinodh Subramanian
Headquarters Navi Mumbai, Maharashtra
Turnover 2.6 lakh crores INR (US$33billion)

Fig 2.1

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2.2 ORGANIZATIONAL STRUCTURE

CEO

HR Operations D&L Category Sourcing Marketing Commercial

Recruit- Designer
VM
ment Quality Market
Marketing BTL Research
Buyer
Training
NSO
Planner PD Marketing
HR Ops Store Ops ATL

Fig 2.2

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DEPARTMENT AND ITS VARIOUS FUNCTIONS

The various functions of the organization are carried through various departments. The
process of assigning various tasks or activities in the different segment on a horizontal basis is
called departmentalization. It helps for proper administration. There is a Store Manager for each
store and under the control of Cluster Manager and other officers.

2.2.1 MARKETING
Marketing is the method used by business to generate consumer interest in
their goods or services. The strategy that underpins sales tactics, business communication, and
business development is generated by it. Businesses develop solid client connections and add
value for both their clients and themselves through an integrated approach.

Identification, retention and satisfaction of customers are all achieved through marketing.
It may be said that marketing management is one of the key elements of business management
since it places the client at the center of its actions. In the past two to three centuries, marketing
has changed to address the stagnation in the creation of new markets brought on by established
markets and over capacity. As a means of maintaining profitability, firms must employ
marketing tactics that causes them to reorient their attention away from production and towards
the perceived requirements and wants of their customers.

According to the term marketing concept, accomplishing organizational goals rely on

understanding target market’s needs and wants and providing the desired satisfactions. It
suggests that in order to achieve organizational goals, a company should predict consumer
requirements and wants to provide for them more efficiently than rivals.

MARKETING DEPARTMENT

The dynamic and aggressive marketing team of Reliance Trends is headed by Mr. Kapil
Khattar. The various functions of marketing department are :

 Trade promotions

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The team uses various channels of media like print media (mainly uses
newspapers, pamphlets), radio, BTL activities, give seasonal slabs of discounts
and outdoor (hire celebrities for promotion).
 Communication
To advertise, Reliance Trends plans a variety of activities by celebrating national
and global events. Its advertisements are outsources to ad agencies.
 Research
This team does research of any kind. Any form of problems is the subject of
investigation. On a category where there is a problem, research is conducted. The
research team takes strategic actions based on the survey conducted by research
agencies. It also studying consumer behavior.

2.2.2 FINANCE DEPARTMENT

Finance is the life blood of every business organization. It is necessary to
have enough money to operate profitability and expand. The company’s financial
administration, management and compliance with financial rules and regulations
are all the responsibilities of the finance department. The company’s financial
security is a concern of the finance department.
Functions
 To monitor money flows to ensure efficient operations of the firm.
 To maximize the company’s financial resources.
 To pay for business expenses in methodical manner.
 Calculating the company’s financial need.
 Evaluating the project’s risk and returns taken by the business.
 Establishing the organization’s need for working capital.
 Establishing the employee pay scales.
 Maximizing revenue and profit for the business and its partners.
 Taking customer payments and accounting for them.
 Making all supplier and office expenses payments.

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The major revenue sources:

 By sale of :-
 Textiles
 Apparels
 Cosmetics
 Accessories
The expenses include:
 Salary of the employees
 Rent of building
 Electricity
 Marketing
 Stationery
 Telephone
 Software
 Other miscellaneous expenses

2.2.3 HUMAN RESOURCE DEPARTMENT

Men, money, material and machinery are the four Ms which are
necessary for any business to operate. Other than men, managing the other three resources is
simple. Men can be particularly challenging to manage because no two people are alike in every
regard. Handling people is very critical for any organization since people have valuable potential
that might be highly beneficial for the enterprises. If given the right environment, this potential
can be exploited to limitless degree. Therefore, in any organization the role of managing men is
just as crucial as the roles of finance and marketing.

Recruiting, screening, rewarding and appraising are just a few of the practices and guidelines that
makeup HRM in an organization. Depending on the situation, the term “human resources” might
signify one of two things. The term “labor” was first used in political economy and economics
where it was one of the three components of production.

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Maximizing the return on investment from the organization’s human capital is the goal of human
resources. From the time a worker joins the company until the time they leave all significant
workplace activities fall under the jurisdiction of human resource management. The activities
consist of :

 Planning human resources

 Design and analysis of jobs selection and hiring
 Positioning, orientation educating and developing
 Job evaluation and performance evaluation
 Worker welfare

RECRUITMENT

Step 1

Man power planning

It means deciding how many people need for a particular job or making right number
of persons at right place. This process is taken up every year. It is taken up at personal and entity
level.

Step 2

Sourcing

At Reliance, sourcing is done in three different ways. For the selection of candidates the
resumes are forwarded to the department head where the vacancy arises. The department head
will then shortlist the candidates and request that an interview time be scheduled with them by
HR department. At Reliance, there are two different interview are conducted firstly the
functional interview and the interview conducted by functional head and HR head.

Internal Sourcing

 Employee Reference
 Re- employment of former employee
 Promotion & Transfer
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External Sourcing

 Placement consultant
 Job portals
 Campus Recruitment

Step 3

Interview

Interviews are used to evaluate job candidates orally. The choosing process is the most
crucial step. In this step, the interviewer compares the data gleaned about the applicant via a
variety of channels to the job recruitments and the data gleaned from his personal observation
throughout the interview. The interview gives the recruiter the chance to:

 To evaluate each candidate personally

 To inquire about topics not covered in the test
 To assess the enthusiasm and intelligence of a candidate
 To evaluate a candidate’s subject qualities, such as their looks, anxious and
facial expressions
 To inform the candidate about the company’s policies, programs etc.. and
to foster positive feelings for the business

Mode of Interview

 Personal interview

A personal interview is a formally conducted in-depth discussion used to

gauge how well the applicant would fit in. Candidates are questioned in-person about their
behavioral and personality traits, as well as their functional and managerial competencies other
elements, such as training, experience, etc. based on the performance of the candidate.
 Videoconference
Reliance Trends typically conducts face to face interviews, however for
candidates who are based in other states video conference are used.

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Real-time video conferencing can improve the workflow and offer value. For the following
reasons, Reliance Trends employs video conferences:
 Time reduction
 Decision-making more quickly savings on candidate lodging, travel, etc.
 A chance to speak with the candidates before reducing the selection
 An opportunity to meet and speak with prospects, assesses their answers to
questions, and determines how interested they are in the job.

Step 4
Medical Checkup
As part of the screening process, all chosen candidates must go through a
pre-employment medical examination. The candidate must have a medical exam before receiving
a job offer after the selection decision has been made. A job offer is based upon the individual
passing the medical examination and being deemed fit.

Step 5
Approval
 The HR executive will negotiate the CTC with the candidate.
 The Corporate Recruitment Cell (CRC) receives the approval.
 Then it is delivered to ECRC. The same is then forwarded to CRL.
 Following that, the same is sent to management for SAP Applicant
code. The applicant code is given to HR circle.
 Offer is made to the candidate, which leads to the joining procedure.

REMUNERATION & ALLOWANCES

 Incentives
Each employee in the organization has get incentives by
achieving 90% of sales target.
 Conveyance Allowance
 The employee may only choose this option if he is not
using the company’s vehicle.
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 Bills are not necessary to obtain the exemption.

 Allowance for conveyance is up to 800 per month.
 Medical Allowance
 The employee gets an exemption of 15000 per annum
 To get exemption the employee must submit original
bills.
 Paid Leave
 Following the confirmation, the employee has 30 days
of paid leave.
 The employee is limited to taking 3-5 Pl at once, and the
PL becomes available 180 days following the date of
joining.
 Casual Leave
 An employee has access to 5 days of CL starting on the
day of joining.
 The employee is permitted to take 1-3 days of CL at a
time.
 There are 5 days of medical leave available after joining
the company. If the leave exceeds 2 days, the employee
must produce a medical certificate.
 Provident Fund
After retirement, the employee’s social security benefits are to
be paid out of the provident fund. On the first day of
employment, PF deductions are made. The company withholds
12% of the employee’s Base pay and also contributes the same
amount. A worker who has accumulated provident funds may
borrow money against it for specific needs. The employee is
additionally protected by an insurance plan that offers a
reimbursement of 37000 INR in case of his/her death.

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 Gratuity
According to the plan, the company contributes 4.81% of each
employee’s basic salary to the gratuity fund. Last basic salary
drawn divided by 26 days, 15 days and the number of service
years finished. If an employee leaves the company after five
years of continuous service, they are eligible for gratuity. The
five years of service minimum is not applicable in case of
death.
 Company Leased House
In accordance with the employee’s preference, the company
will arrange the residence through a licensed real estate agent.
Security deposit by company and 12% interest rate will be
applied to the deposit amount. The CTC will be charged for the
same. Income tax wouldn’t apply to rent.
 Children Education Allowance
Employee is entitled to 2400 in exemption per year where the
exemption is restricted up to two children. The employee must
present the original bills for the claim to be approved. The age
of the child must be at least 3.5 years old to qualify for this
benefit.

2.2.4 VISUAL MERCHANDISING

Fashion retail operations benefit greatly from the use of visual merchandising.
It gives the company an advantage over rivals. Visual merchandising can even develop a brand
identity when done strategically. It builds a link between products and style. The sales graph
rises when the proper visual merchandising is used. This is accomplished by setting that will
both draw in and hold the interest of a consumer, ultimately enhancing the selling process.

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2.3 MISSION, VISION & VALUES

MISSION
“To offer best -in- class fashion and life style shopping experience to
consumers of tehsil towns of India with great fashion and value product offerings
at surprising prices.”
VISION
“To make RIL one of the most innovative companies in the world to achieve
break through growth in revenues and profits by creating and implementing
sustainable solutions.”

VALUES & ETHICS

Value
Company values are the beliefs, philosophies and principles that drive a
business. They impact the employee experience as well as the relationship
developed with customers, partners and shareholders. The six core values of
Reliance Trends are:
 Customer value

We believe the customer is the reason for our existence and the only
guarantee to our future. Everything that we do must delight our customer each time and always.

 Respect

We believe that without respecting all our stakeholders there can be no

Reliance. We acknowledge that there may be a difference of perspectives, but there must always
be respect.

 One Team

Whatever the strength of the individual, we will accomplish more together.

We put the tam ahead of our personal success and commit to building its capability. We trust
each other to deliver on our respective obligations.

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 Ownership Mindset

We believe the success and reputation of the company is paramount. Having

an Ownership Mindset is fundamental to our existence. It creates a sense of inspiration and
purpose. It enables accountability and accomplishment. It ensures our strong commitment to the
highest standards of safety and environment.

 Integrity

Upholding our reputation is paramount as we are judged by how we act. We

are committed to be truthful in all our actions. We strive to be honest and forthright with one
another and with all our stakeholders. We respect the world in which we operate. It being
compliance with law and regulations. We hold ourselves to the highest ethical standards and
behave in ways that earn the trust of others.

 Excellence

We are committed to excellence in spirit and actions. We believe everything

that we do and everything we think can always get better. We see all of our activities in terms of
our higher purpose and ideals, which drives our quest for excellence always.

The non negotiable parameters for employees are:

 All employees should be aware about the company’s values.

 Associates should follow the Predefined Ethics at the workplace.
 Associates should follow the basic conduct which include :
 Being well groomed and not taking unauthorized leave.
 If an associate takes unauthorized leave and the leave exceeds 7
days, an Absconding Letter should be issued.
 Disciplinary action can be taken as per the process if an associate is
found involved in any misconduct.
 A warning letter should be issued to the staff who is found outside
the store during Duty Hours without approval of managers.

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 A warning letter will be issued for Non- Tolerance / In-

Disciplinary activities.

ETHICS

Ethics are the set of moral guidelines that govern how business operate,
how business decisions are made and how people are treated. These guidelines are
implemented to ensure a non-discriminatory work environment and fair treatment
to all employees.
Ethics at workplace ( Conduct of Associate )
 Well groomed and wearing a neat and clean uniform.
 Reporting to a store on time as per allocated.
 Good behavior with customers and co-workers.
 Responsible for their job role and taking full ownership to
complete tasks.
 Not taking unauthorized leave, unless it’s an emergency.
 Not accepting any gifts or cash from the customers.

PLEDGE
“The customer is the most important visitor on our premises. He is not
dependent on us. We are dependent on him. He is not an interruption of our work.
He is the purpose of it. He is not an outsider of our business. He is part of it. We
are not doing him a favor by serving him. He is doing us a favor by giving us the
opportunity to do so.
Graha dev bhava service to customer is service to god”.

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2.4 PRODUCTS / SERVICES

Reliance Trends is implementing Made to Measure tailoring for the first time in organized
retail, providing custom fits to all consumers purchasing fabric from the store at costs
comparable to local tailors.

To satisfy the needs of each consumer, Reliance Trends offers a uniform assortment of private
label brands in the men's, women's, and children's categories.

While the Netplay line of clothing features a smart casual assortment for the changing
workplace, the Network line of clothing features formal office attire and collections for men and
women. The DNMX line was created specifically with the youth of India in mind, providing
them with handcrafted fashion items like denims, t-shirts, etc.

The finest selection of salwar kurtas, churidars, and a rapidly expanding mix-and-match range of
clothing are available for women in the Sparsh range of Indian apparel. For newborns and
toddlers, an exclusive label called Panda has been created, and the FRENDZ line of clothing is
perfect for the emerging generation of boys and girls.

In addition to these private labels, the shop carries some of the most well-known national brands,
including Crimsoune Club, Lawman Pg3, De moza and Go colors. John Players, Integrity etc.
Some designer brands are only available through Reliance Trends, either directly or through their
sub brands.
The present offering from Reliance Trends is readily within the reach of the Indian customer,
carrying on the company's legacy of catering to the middle class of the nation. The particular
private label, First Class, is made to provide the Indian market with the widest selection of
clothing, including men's, women's, and children's wear.
Reliance Trends speaks for Shri Mukesh Ambani, Chairman & Managing Director of Reliance
Industries Ltd., and offers consumers products and services that are unrivalled in terms of price,
quality, and chain. Reliance Retail keeps adjusting its product while listening to and learning
from its customers. According to the Chairman, this will mark the start of Indian retail's change,
which will benefit consumers.

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2.4.1 PRODUCT PROFILE

 Women’s Wear
 Indian Wear
 Western Wear
 Formal Wear
 Semi Formal Wear
 Men’s Wear
 Formal Wear
 Semi Formal Wear
 Casual Wear
 Sports Wear
 Men’s Wear Fabric
 Under garments
 Kid’s Wear
 Infants
 Toddlers
 Girls 2-8 years
 Girls 8-16 years
 Boys 2-8 years
 Boys 8-16 years
 Accessories
 Hand Bags
 Socks
 Handkerchiefs
 Bed sheets
 Pillows
 Bath Towels
 Cosmetics & Perfumes

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Private Labels By Reliance Trends

Fig 2.3

External Brands in Reliance Trends

Fig 2.4

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The own brand portfolio:-

i. Rio:- a vibrant range of snazzy trends for young women.
ii. Fig:- fashion wear for discerning, independent & working women.
iii. Avaasa:- a ange of Indian wear for women offering the finest collection
of Salwar Kurtas, Churidars and a fast-evolving Mix n Match range of
garments.
iv. Fusion:- a range of wears for women where west and style meets
comfort.
v. Hushh:- the lingerie line for women offers an extensive range of
innerwear and sleepwear.
vi. Frendz:- range of garments that complements the wardrobes of the
growing generation of boys and girls.
vii. Pureza:- a collection of pure cotton and linen shirts for men.
viii. Network:- offering a range of garments which comprises of formal office
wear collection for men.
ix. Netplay:- range showcases a smart casual collection for the evoving
workplace.
x. The DNMX:- range has been developed with a clear focus on the youth of
India, offering them exclusively crafted fashion garments like Denims, T-
shirts etc.
xi. Performax:- the specialized sports wear or active wear wear brand which
supports performance in sporting activity.
xii. Gravity:- the innerwear range for men offering the best of inner and
loungewear.
xiii. Point Cove:- kids wear brand that features bold colors bringing the
California spirit to India.

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2.4.2 PRODUCT MATERIALS

a) Rayon
A unique fabric is rayon. It feels as silky as silk and wears just as well as cotton
cloth. In the past, rayon was frequently referred to as "artificial silk" for a reason.
Because the fabric is silky, wearing it is comfy.
The cloth has a lovely, opulent appearance.,.
The fabric is wrinkle-free and maintains its shape and colour well. It absorbs
moisture and water well and stays cool and breezy in warm weather.
b) Spandex
Spandex is a popular synthetic material because of its elasticity. Contrary to
common assumption, the term "spandex" is used generically to describe fabrics
manufactured of polyether-polyurea copolymers using a range of manufacturing
techniques. Elastane, Lycra, and spandex are all interchangeable terms.
This fabric is frequently used in form-fitting consumer garments and may stretch
up to 5-8 times its original size. Most of the time, small amounts of this fabric are
woven into other synthetic, semi-synthetic, or organic fibers rather than being
utilized in pure form in clothing.
c) Cotton
One of the most popular types of fabrics in use today is cotton. There are no
synthetic materials in this textile because it is chemically organic. The fibers that
cover cotton plant seeds, which emerge in a rounded, fluffy structure once the
seeds are grown, are used to make cotton fabric. The Mehrgarh and Rakhigarhi
sites in India, which date to roughly 5000 BC, include the earliest indications of
the usage of cotton fibers in textiles. Cotton cultivation, which gave the
inhabitants of this society conveniently accessible source of clothing and other
textiles, allowed the Indus Valley Civilization, which spanned the Indian
Subcontinent from 3300 to 1300 BC, to thrive.
Linen
A cloth made from flax, linen is primarily utilized in home décor. While linen and
cotton are similar, linen is created from fibers that come from the flax plant's

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stems as opposed to the bolls that develop around cotton seeds.

In hot and humid areas, linen clothing is preferred. In contrast to cotton, which
has a propensity to retain moisture for an extended period of time, linen dries fast,
assisting in the reduction of heat retention in excessively heated environments
d) Polyester
A synthetic cloth commonly made from petroleum is polyester. One of the most
widely used textiles in the world, this material is employed in countless domestic
and commercial settings. Polyester is a chemical polymer made up mostly of
substances with an ester functional group. Ethylene, a component of petroleum
that can also be produced from other sources, is used to create the majority of
synthetic and certain plant-based polyester fibers. While certain types of polyester
are biodegradable, the majority of them are not, and polyester use and production
both add to global pollution.

2. e) Metallic Fibers

Metallic fibers are synthetic fibers made of metal, metal alloys, plastic-
coated metal, metal-coated plastic or a core entirely made of metal. Gold and silver fibers,
which have their roots in textile and garments uses, have been employed as yarns for
fabric adornment since antiquity.

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Price Tag Colour Code

 Ultimate
The products with low price are come under Ultimate category. These
category products are identifying using a red coloured line on the price
tag. Products are change according to the seasons. Products will be on
offer for 365 days.
 Core
There will always be the same products in this category. The product in
this category does not change according to the season. These category
products are identifying using a green coloured line on the price tag.
Products will be on offer for 365 days.
 Fashion
The products with high price are come under this category. These
category products are identifying using a blue coloured line on the
price tag. Offers are available only at the end of the season.
 Semi- Fashion
These categories of products are the combination of fashion and core
category.

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2.5 Customer Satisfaction

The provisions of service to customers before, during and after an alts purchase is known as
customer service. Turban asserts that “customer service is a series of activities designed to
enhance the level of customer satisfaction – that is the feeling that a product or service has met
the customer expectations”.

Its significance varies depending on the product, business and client; damaged or defective goods
may be exchanged, frequently only with a receipt and within a set time range. Reliance Trends
frequently has a desk or counter just or processing returns. At the point of sale, personnel will
handle exchanges complaints or other related tasks; the perceived effectiveness of there
encounters depends on staff members who can adjust themselves to the personality of the guest.
The capacity of a business to create income and revenue depends heavily on the quality of its
customer service. From that standpoint, a general strategy for systematic improvement should
incorporate customer service. An encounter with customer care has be power to completely alter
the way a client views the company.

A variety of client services are included in customer support, which helps customers use
products correctly and economically. It covers assistance with product disposal as well as
planning, training and maintenance. A position with a variety of responsibilities that makes use
of substantial customer service knowledge to advance a successful track for creating and
managing key accounts and enhancing departmental productivity.

2.5.1 Customer Segmentation of Reliance Trends

Reliance Trends focus to people in the upper and middle classes. Young adults who are
employed and in high demand make up a desirable customer niche. Working women and home
markets who makes the majority of decisions are specifically targeted by Reliance Trends.
Reliance advertises itself as India’s top fashion destination and also focuses on the young people
of the nation since they are the most likely to follow fashion. Any business that provides
excellent customer service survives. If you don’t get any of those new customers to come back,

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no matter how many promotions and price cuts you run, your firm won’t be profitable for very
long.

Retention of consumers is the main goal of good customer service. And about sending them
away content so they may spread the word positively about your company to others, who can
then try the service you provide and turn into repeat customers.

Customer satisfaction is a word used in the business world to describe how well a company’s
goods and services meet or exceed the expectations of its customers. It serves as the company’s
primary performance indicator. Implementing Customer Relationship Management (CRM)
within the business can significantly increase customer satisfaction.

2.5.2 Business Techniques of Customer Satisfaction

 The necessity to give front-line staff the opportunity to react to

consumer issues promptly without needing to seek authorization is one
of the essential customer satisfaction approaches.
 Customer happiness is fulfilled by innovation. An organization that
values innovation will be able to go above and beyond what customers
expect as their demands change over time.
 To offer post-purchase services.
 Actively and attentively listen.
 Be prepared for the customer to ask inquiries. They could be
challenging or simple.
 Encourage them nonetheless; promise to find out the solution from
someone who can if you are unable to do so.
 Be patient, consider the customer’s perspective and then more forward
from there. You will always have the finest take on the situation if you
adopt this point of view.
 When dealing with customers, keep a grin on your face at all times
because this might increase customer satisfaction. This up heart mind

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set has the power to rub off and make the best of a potentially bad
circumstance.

2.5.3 PROMOTIONAL STRATEGIES

One of the requirements for getting your brand in front of the public and luring new clients is
product promotion. The marketing approach that is most obvious is the promotion plan. It is
intended to grab the interest of potential customers and persuade them to purchase from the
company. Promotion is a method of communication used to inform, influence or remind a target
audience about a company or its offerings. The promotion strategy entails choosing the
appropriate promotional mix as well as particular promotional actions.

CUSTOMER LOYALTY PROGRAMES

A customer loyalty program is a tactic that aids in customer retention and motivates people to
keep using a brand. According to Founder and COO Daniel Javor customer loyalty as “a
relationship between a business and a customer that comes from trust and respect and the value
each receives”.

Customer Loyalty Programs of Reliance Trends

a) Rone Membership
For every two hundred rupees (INR 200) spent on Reliance goods or
services on the platform, Rone Members get one Rone Loyalty point.
Members are entitled to a variety of benefits and privileges.

Fig 2.5.1

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b) Redemption of Coupons
The consumer will receive discount vouchers for their next purchase at
various times, for each purchase of more than one thousand rupees. To
use the offer, you must spend INR 1500 to receive a 500 INR discount.

Fig 2.5.2
c) Offers
In order to attract both new and existing customers, Reliance Trends
runs a variety of promotions. The Trends Shopping Festival (TSF), buy
one get one deals, flat offers, sale flat 50% and other promotions.

Fig 2.5.3

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GRIEVANCE AND COMPLAINTS

A complaint is an expression of dissatisfaction that is brought to the immediate

attention. In contrast, a grievance refers to any complaint or disagreement made by an employee
on a situation, judgment call or other matter involving the employer and employee that
negatively impacts the employee’s performance. For this Reliance has created Reliance Retail
Grievance and Compliant Escalation Matrix.

Structure of Grievance and Compliant Escalation Matrix

• Cluster HR
First • Cluster Manager
Escalation

• State HR
Second • State Business Head
Escalation

• Head Quarters
Third
Escalation

VOICE OF WOMEN ( VOW )

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Voice of Women is a women’s safety unit set up by Reliance for all women
workers who face any form of sexual harassment at the work place to lodge complaints and take
action without delay. Complaints can be made through helpline number and e-mail.

Common Terms and Its Abbreviation

ATS Average Ticket Sales
IPCM Item Per Cash Memo
SPSF Sales Per Square Feet
AOP Annualized Operating Plan
ASP Average Selling Price
PDA Product Display Area
EDC Electronic Data Capture
EAN European Article Area
POS Point Of Sale
VM Visual Merchandiser
LPO Loss Prevention Officer
SLP Security and Loss Prevention
DC Distribution Center
CID slip Customer Item Declaration slip
GRN Goods Received Notes
GRDC Goods Return to Distribution Center
RTV Return To Vendor
IST Inter Store Transfer
STO Stock Transfer Order
STN Stock Transfer Note
PI Physical Inventory
CSD Customer Service Desk
DMIT Department Manager in Training
MOD Manager On Duty
SOP Standard Operating Procedure
MOP Mode Of Payment
BOH Back Of House
FOH Front Of House
TL Team Leader
CSA Customer Service Associates
PO Purchase Order
HTT Hand Held Terminal
D&L Distribution & Logistics
C&A Commercial & Accounts
PID Physical Inventory Document

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DSS Decision Support System

PIS Pay In Slip
GRIR Goods Received Inward Register
ILO Integrated Lights Out
SAP System Application and Products in data
Processing
ERP Enterprise Resource Planning
UIN Unique Identification Number
WBC Without Bar Code
HR Human Resource
CM Cluster Manager
SM Store Manager
RM Regional Manager
CMS Cash Management System
EOSS End Of Season Sale
CCTV Closed Circuit Television
R&R Reward & Recognition
SKU Stock Keeping Out

Table 2.1

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2.6 FINANCIALS

Reliance Trends is a subsidiary of Reliance Retail Limited incorporated on 13 December

2006. Its registered office is in Navi Mumbai, Maharashtra, India.

The Company’s status is active, and it has filed its Annual Returns and Financial Statements up
to 31 March 2023 (FY 2022-2023). Its a company limited by shares having an authorized capital
of RS. 15,000cr and paid up capital of Rs. 8,990.42cr.

Reliance Trends operating revenues range is INR 61,559cr (21.09%) in the fourth quarter of this
fiscal.

Debt/Equity Ratio :- .3833

Net worth :- INR 4.28 trillion (US$54 billion)
Diluted EPS :- 23.66
Net profit margin :- 7.71%
Operating Income :- 26.32Tcr
Cost of revenue :- 1.32LCr

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SWOT ANALYSIS

Strength
 Good Customer Relationship Management
 Low price of the merchandise attract customers
 Better customer service offered by the staff members
 Good quality products

Weakness

 Same model products/ lack of uniqueness in product

 Lack of external brands is a major constrain
 Extremely little knowledge about the store

Opportunities

 The fact that RTL’s concept redefines value retailing

gives them an advantage
 Value retail distinguishes itself by offering fresh items at a
lower price.
 The shop uses its own labels, it is connected with
freshness.
 Reliance has a very prestigious brand name associated
with it.

Threats

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 More stores of Reliance Trends are opened in nearby

locations
 Stores like “Max” and “Zudio” are in fierce competition
for Reliance Trends

CHAPTER 3

POSITIONING OF THE INTERN & HIS/HER

RESPONSIBILITES

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3.1 STRUCTRE OF THE OFFICE TO WHICH THE

INTERN IS ATTACHED

 MARKETING DEPARTMENT

A marketing intern generally provides basic assistance on the retail industry

while learning of its operations and complexities. Marketing interns should be highly attentive on
observing process, customer relationship management and supporting market analysis.
Marketing internships provide the best training grounds for interns who wanted to pursue a
career in the retail marketing industry. Marketing interns, depending on the organization will be
given regular work assignments to practice their analytical, communication and creativity skills
which are very crucial in the marketing industry.

HIREARCHY OF MARKETING DEPARTMENT

STORE MANAGER

MARKET RESEARCH

MARKETING STATE HEAD

MANAGER

MARKETING ATL BRAND MANAGER

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3.2 DETAILS ABOUT THE ROLE OF THE INTERN AND

THE VARIOUS DUTIES AND RESPONSIBILITES ASSIGNED
TO THE INTERN
a) DUTIES AND RESPONSIBILTIES ASSIGNED

During the initial days of internship visited all the departments of the store. Then
give me works under various departments. The works assigned by the guide include :

 Inventory management
 Customer service
 Invoice billing
 Tele calling
 Visual Merchandising

b) DEPARTMENT ALLOTTED AND REPORTING TO WHOM

The department allotted from the company was marketing department and asked
to report to the Store Manager Mr. Sulfiker.R

c) BRIEF DETAILING ABOUT THE WHOLE INTERNSHIP

The internship was being conducted at Reliance Trends (Reliance Retail Limited),
Pathanapuram which is the top reputed and leading textile shop. The duration of
the internship was 45 days from 4th May 2023 to 30th June 2023. Firstly cleared
all the formalities from the educational institute and reporting to the Store
Manager and then HR Manager grant the permission for doing internship under
the guidance of Mr. Sulfiker.R (Store Manager). From the first day guide gave a
brief detailing about the company, product details, duties and responsibilities. The
work assigned from 9am to 6pm. From the beginning the duties assigned and
given to the intern was customer service, visual merchandising, tele calling etc.

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The duties assigned to the intern were completed properly. Proper guidance,
suggestions, remark and advices were given by the guide.

CHAPTER 4
DETAILS ABOUT INTERNSHIP

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4.1 CONTRIBUTION OF THE INTERN TO THE

ORGANISATION

 To assist the Store Manager with various marketing activities

 Helps in product segmentation and visual merchandising
 To give adequate customer service
 Helps in tele-calling and business promotions
 To assist Security and Loss Prevention officer
 Helps in inventory management and verification
 Helps in invoice generation

4.2 LEARNING FROM INTERNSHIP

It was an absolute worthwhile experience in working at Reliance Trends (Reliance

Retail Limited), Pathanapuram. The friendly welcoming staff and space they had created for an
intern allowed me with ample opportunities to learn and know myself as a worker. This
experience brought out my strength and it added more confidence to my professional approach,
built a stronger positive attitude and taught me how to work in a team as a player. The primary
objective of an internship is to gather a real-life working experience and put the theoretical
knowledge in practice. I am grateful to the entire team of the company for the unprecedented
support to make my working experience truly rewarding.

After this internship was over, I learned how the organization’s different levels coordinate with
one another. This knowledge helped me develop my leadership abilities and make a successful
first move in challenging circumstances. I gained practical experience in a number of functional
areas about which I had previously just had academic understanding. Even with my limited
workspace, I was able to gain a lot of experiences. I utilized every chance that came my way and
did as much as I could with the duties I was given. Even though there is a disconnect between
our theoretical understanding and actual practices, the managerial staff members are pretty open
to modernizing the current method, which was quite inspiring.

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Equal attention is given to each and every individual in this organization, and in this
organization, I saw a welcoming attitude that relieves work-related stress and encourages
employees to continuously strive to improve their performance and contribute honestly to the
achievement of the organization’s objectives. Workers are the foundation of any company
because they are driven to be more productive for the business. An organization’s employee
morale can be raised and the rate of grievances can be decreased through motivation
management. The greatest way to get both specific industry information and organizational work
experience is through internships.

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4.3 WEEKLY ACTIVITY REPORT

Weekly Report 1

Title of Summer Internship :-

Date from :- 04-05-23 Date to :- 06-05-23

Day Date Entry Tasks Assigned Tasks Completed Exit Observations

Time Time
Thursday 04-05-23 9.00am Visit the store Successfully 18.00pm Understand
and various attend the about the
sections orientation class overall
and casual visit organization
of the store done
Friday 05-05-23 9.00am Analyze the Studied about the 18.00pm Understand the
history of the history of the history of the
company company is company
completed
Saturday 06-05-23 9.00am Visual Studied about the 18.00pm Got an idea
Merchandize product materials about various
training materials used
in the textile
product

Table 4.1.1 weekly activity

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Weekly Report 2

Title of Summer Internship :-

Date from :- 08-05-23 Date to :- 13-05-23

Day Date Entry Tasks Tasks Exit Observations

Time Assigned Completed Time
Monday 08-05-23 9.00am Customer Visit the store 18.00pm Understand
Service and assist about how to
Customer interact with
Service customers and
Associates for how to provide
customer service better service
Tuesday 09-05-23 9.00am To know about Studied about 18.00pm Got an idea
the product the product about how to
settings in the display settings attract a
store in the store customer to a
product
Wednesday 10-05-23 9.00am Customer Attend the class 18.00pm Understand
Relationship to know about about various
Management how the methods used by
Training organization the organization
maintain good to build good
customer customer
relationship relationships
Thursday 11-05-23 9.00am Target was Attended 15 18.00pm Understand
given to attend customers with about consumer
20 Customers no customer behavior
dissatisfaction
Saturday 13-05-23 9.00am To complete Visit the store 18.00pm Understand
the previous and complete about the taste
tasks the previous task and preference
by attending the of customers
remaining target
of 5 customers

Table 4.1.2 weekly activity

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Weekly Report 3

Title of Summer Internship :-

Date from :- 15-05-23 Date to :- 20-05-23

Day Date Entry Tasks Tasks Completed Exit Observations

Time Assigned Time
Monday 15-05-23 9.00am Target gave Collect the 18.00pm Got an idea about
50customers to details of how to interact
tele call customers from with a customer
customer register through telephone
maintained in the
store and call 30
customers
Tuesday 16-05-23 9.00am To complete Complete the 18.00pm Understand how
the previous task by calling to communicate
task the remaining the offer details
20customers to customers and
how to respond
their questions
Wednesday 17-05-23 9.00am Security and Attend the class 18.00pm Understand about
Loss to know about the various security
prevention various security mechanisms and
training measures of the procedures for
organization reporting if loss
occurs
Thursday 18-05-23 9.00am Product Check all 18.00pm Understand how
security tag products to take actions if
checking displayed in the proper security is
floor and find 3 not maintained
products without
security tag and
report to the SLP
officer
Friday 19-05-23 9.00am Implementatio With the help of 18.00pm Understand how
n of offer excel spread to check the
signage sheet it is running offers
identified offers and their
available for each implementation
products
Saturday 20-05-23 9.00am Customer Record the no: of 18.00pm Got an idea about
footfall record customers visited footfall checking

Table 4.1.3 weekly activity

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Weekly Report 4

Title of Summer Internship :-

Date from :- 22-05-23 Date to :- 27-05-23

Day Date Entry Tasks Tasks Completed Exit Observations

Time Assigned Time
Monday 22-05-23 9.00am Target was Successfully 18.00pm Got an idea about
given to attend attended 30 customer
30 customers customers psychology
without any
failures

Tuesday 23-05-23 9.00am Offer Identified the 18.00pm Understand the

segregation products with need for product
similar offer by segregation
using excel which make the
spreadsheet and purchasing easy
club under one
section
Wednesday 24-05-23 9.00am Identification It is identify the 18.00pm Understand the
of defect defected product procedure of how
products without price tag, to report the list
dirt and other of defected
troubles product in the
system
Thursday 25-05-23 9.00am Product Check all 18.00pm Understand how
security tag products to take actions if
checking demonstrated in proper security is
the store and find not maintained
3 products
without security
tag, then report to
the SLP officer
Friday 26-05-23 9.00am Attend class Successfully 18.00pm Understand the
about e- completed the benefit of e-
commerce class commerce in
platform Ajio retail business
Saturday 27-05-23 9.00am Ajio order Assist the Ajio 18.00pm Got an idea about
dispatching head and find the order tracking
process products for and dispatch
dispatch process

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Table 4.1.4 weekly activity

Weekly Report 5

Title of Summer Internship :-

Date from :- 29-05-23 Date to :- 03-06-23

Day Date Entry Tasks Tasks Completed Exit Observations

Time Assigned Time
Monday 29-05-23 9.00am Target was Successfully 18.00pm Got an idea about
given to attend attended 20 customer
30 customers customers behavior
without any
failures

Tuesday 30-05-23 9.00am To complete Successfully 18.00pm Got an

the previous completed the opportunity
task task by achieving interact with
the given target various groups of
customers

Wednesday 31-05-23 9.00am Customer Record the no: 18.00pm Got an idea about
footfall record of customers footfall checking
visited the store and analyze the
present data with
previous

Thursday 01-06-23 9.00am Product Check all 18.00pm Understand the

security tag products procedure of
checking and displayed in the reporting the
reporting floor and find 2 troubles to the
products without superior level
security tag and
report to the SLP
officer
Friday 02-06-23 9.00am Inter Store With the help of 18.00pm Understand the
Transferring of IST list given by procedure of Inter
products the manager find Store
the products and Transferring of
packaged products
Saturday 03-05-23 9.00am Employee Briefly present 18.00pm Got an idea
review the pros & cons about employee
of each behavior
employees

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Table 4.1.5 weekly activity

Weekly Report 6

Title of Summer Internship :-

Date from :- 05-06-23 Date to :- 10-06-23

Day Date Entry Tasks Tasks Completed Exit Observations

Time Assigned Time
Monday 05-06-23 9.00am Target of 100 Collect the 18.00pm Understand how
numbers are details of tele calling helps
given for tele customers from to boost sales
calling customer register
book and
successfully
complete 75 calls
Tuesday 06-06-23 9.00am To complete Successfully 18.00pm Understand how
the previous completed the tele calling
task task by achieve provides valuable
the remaining 25 insights about
target calls customers

Wednesday 07-06-23 9.00am List of 30 20 products were 18.00pm Understand the

products were identified with methods used in
given as target the help of Ajio packaging to
for Ajio application and protect the
dispatching packed products

Thursday 08-06-23 9.00am To complete The remaining 10 18.00pm Understand the

the previous products were procedure of
tasks identified and packaging and
packed dispatching
Friday 09-06-23 9.00am List of 50 With the help of 18.00pm Understand the
products were the list given by procedure of
given for the manager goods return in
goods return to identified 32 the organization
distribution products and
center given to the BOH

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Saturday 10-05-23 9.00am To complete Identified the 18.00pm Understand the

the previous remaining 18 procedure of
task products and goods return in
given to the BOH the organization

Table 4.1.6 weekly activity

Weekly Report 7

Title of Summer Internship :-

Date from :- 12-06-23 Date to :- 17-06-23

Day Date Entry Tasks Tasks Completed Exit Observations

Time Assigned Time
Monday 12-06-23 9.00am Instructions By using steamer 18.00pm Understand the
were given to machines, folding need for
make the boards and attractive
products setting the demonstration of
attractive product based on products which
color code which helps more
makes product customer
more attractive attention
Tuesday 13-06-23 9.00am Product Check all 18.00pm Understand the
security tag products procedure of
checking and demonstrated in recording and
reporting the store and find reporting of
5 products mistakes
without security
tag and report to
the SLP officer
Wednesday 14-06-23 9.00am List of 20 20 products were 18.00pm Understand the
products were identified with methods used in
given as target the help of Ajio packaging to
for Ajio application and protect the
dispatching packed products

Thursday 15-06-23 9.00am List of 60 35 products were 18.00pm Understand the

products were identified by procedure of
given for using the given packing return
GRDC list goods

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Friday 16-06-23 9.00am To complete With the help of 18.00pm Understand the
the previous the list given preparation of
tasks remaining 25 paper works for
products were GRDC
identified
Saturday 17-05-23 9.00am Attend the Successfully 18.00pm Understand the
class of details completed the importance of
about price tag class color code in
color code price tag which
help product offer
identification
Table 4.1.7 weekly activity

Weekly Report 8

Title of Summer Internship :-

Date from :- 19-06-23 Date to :- 24-06-23

Day Date Entry Tasks Tasks Completed Exit Observations

Time Assigned Time
Monday 19-06-23 9.00am Target was Successfully 18.00pm Understand about
given to attend attended 18 Customer taste
30 Customers customers and preferences
without any
failures
Tuesday 20-06-23 9.00am To complete Complete the 18.00pm Got an
the previous task by attending opportunity to
task the remaining 12 record customer
target feedback
Wednesday 21-06-23 9.00am Assist Visual Under the 18.00pm Understand the
Merchandiser guidance of duties and
for offer Visual responsibilities of
implementatio Merchandiser a Visual
n new offers were Merchandiser
implemented

Thursday 22-06-23 9.00am Assist Visual Segregate the 18.00pm Understand the
Merchandiser products based role and
for offer on the available importance a
implementatio offers with the Visual
n help of excel Merchandiser for
sheets effective
operations in the
organization

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Saturday 24-06-23 9.00am Employee Give suggestions 18.00pm Got an

review for employee opportunity to
improvement express ideas and
based on the opinions
observations

Table 4.1.8 weekly activity

Weekly Report 9

Title of Summer Internship :-

Date from :- 26-06-23 Date to :- 30-06-23

Day Date Entry Tasks Assigned Tasks Exit Observations

Time Completed Time
Monday 26-06-23 9.00am Target of 25 Successfully 18.00pm Record
customers were attended 15 customer
given for service customers suggestions
without any
failure
Tuesday 27-06-23 9.00am To complete the Complete the 18.00pm Record
previous task task by customer
attending the 10 opinions
remaining
targets
Wednesday 28-06-23 9.00am Describe an Describe the 18.00pm Got an
overview about details about the opportunity to
the organization organization express the
understood in knowledge
the period of gained and
study rectify the
mistakes
Thursday 29-06-23 9.00am Product security Security tags 18.00pm Understand
tagging were connected how to connect
to the new security tags
arrival products and how to
for remove it
demonstration

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Friday 30-06-23 9.00am To express 18.00pm

briefly the
knowledge
gained in the
study
Table 4.1.9 weekly activity

CHAPTER 5
FINDINGS, SUGGESTIONS & CONCLUSION

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5.1 FINDINGS

 Understood the various functions performed by each department

 Got an overall idea about the competitive environment of the firm
 The duties and responsibilities are assigned to the employee in basis of
experience
 The firm used to observe their competitors and come up with new strategies
 There is a good relationship between staff and customers
 Good environment to work
 Quality of product and service is the main motive of the organization
 Importance of punctuality
 They tend to achieve their goals in stipulated time itself
 Multi tasks assigned to employees lower their productivity
 The company ensure the uplifting of workers by providing job security and
organizational stability
 Price charging for carry bags reduce customer satisfaction

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5.2 SUGGESTIONS

 To develop business strategy based on the nature of the market

 Should include Kerala Traditional wears in the product list
 Need to ensure better team performance
 Conduct events to reduce employee stress
 Make necessary arrangements regarding bad reviews
 Introduce wide range of apparels designs in clothing lines

5.3 CONCLUSION

Reliance Trends is the largest fashion retail in India, headed by our Chairman Mr.
Mukesh Ambani. The summer internship at Reliance Trends completed successfully. It taught
intern a lot both academically and practically. The experience while working on assignments
provides us a hands-on experience and a chance to apply this academic knowledge in the real-
world situation. During my period of internship, I realized that observation is the best way to find
the root cause of the problem, not only for my internship but also in the day-to-day activities.

The internship taught me about how to conduct marketing activities in an organization and how
to perform related activities in real world. The internship give an exposure in marketing field. I

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realized that the choice of doing internship at Reliance Trends was a right choice. The staffs and
managers were so cooperative and were always there to mentor me. This internship has also
helped to increase my level of tolerance and developed skills in handling the situation in the most
prompt and suitable way. I learned how to analyze and identify the need of the customer from the
conversation which we had with them and how to make them feel that what they are looking for
is exactly what the organization is offering.

REFERENCE

Books

 Luca M Visconti, 2020 Marketing Management: A Cultural perspective.( Luca M

Visconti 2020)
 Vidhushi Handa & Navaneet Grover, 2012, Retail sector in India: Issues & Challenges,
ZENITH International Journal of Multidisciplinary Research 2(5),244-264.( Vidhushi
Handa & Navaneet Grover 2012)

Websites

 https://relianceretail.com
 https://www.scribd.com/doc/36769454/Reliance-Trends-internship
 https://www.investindia.gov.in

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