Why Color Matters?
It can symbolize an
idea, can invoke meaning, and has cultural relevancy.
Why Color Matters?
It can symbolize an
idea, can invoke meaning, and has cultural relevancy.
GEC105
Appreciation
Mark Leo F. Gante , MSHM
Theory
Theory
Color science
A formalization of "color theory"
began in the 18th century, initially
within a controversy over Isaac
Newton's theory of color (Opticks,
1704) and the nature of primary
colors.
spectrum
the shorter wavelengths (those toward
the violet end of the spectrum) are bent
the most, and the longer wavelengths
(those toward the red end of the
spectrum) are bent the least.
Close up of a Magazine Print
Computer Monitor in closeup
Computer Monitor in closeup
Computer Monitor in closeup
Hue
red,
orange, yellow,
green, blue, violet,
Primary
Colors
red,
yellow blue
RGB Color Model
additive primary colors.
subtractive primary
colors
subtractive primary
colors
hue,
saturation, and brightness (HSB),
wavelength, purity, and luminance
Hue is the purest form
of color. It’s best
presented in this 360
degree scale.
Colors are often divided into
either Cool or warm depending
on how we perceive them
which is called Temperature.
Blues and Greens are
considered cool while reds and
yellows, warm,
achromatic grays.
Achromatic means "without color".
black, white, grays
Tint
Example Turquoise is a tint of Teal
Tones
Example Cadet Blue is a tone of Teal
Shades
Example Peacock Blue is a
shade of Teal
geometric
relationships
Orange & Teal
Pink & Green
Yellow & Violet
Yellow & Violet
“If Love
makes the
world go
round,
make it
dance."
