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Closing Call Script SOP

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10 views

Closing Call Script SOP

Uploaded by

alexlifeer
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Closing Call Script - Standard Operating

Procedure (SOP)
Pre-Call Preparation
1. Review Client Information:

- Understand the client's current monthly revenue, goals, and challenges.

- Have the client's past interactions and any pre-call notes ready.

2. Set Up:

- Ensure a distraction-free environment.

- Use headphones for clear communication.

- Have a notepad ready for taking notes.

Call Structure

1. Introduction and Rapport Building


- Greeting: "Hi [Client's Name], how are you today?"

- Small Talk: "How has your week been so far?"

- Transition: "Great, well let’s jump in and get started, if you’re ready?"

2. Setting the Agenda


- "What we’ll do today is start off by discussing your business and goals. Then I’ll explain
how our program works and how we can help you. At the end, you can decide if this is a
good fit for you. Does that sound good?"

3. Understanding the Client’s Situation


- Motivation: "Can you tell me what motivated you to take this call today?"

- Current State: "What does your business do, and what are your main products or
services?"

- Challenges: "What are the biggest challenges you’re facing right now?"

4. Digging Deeper
- Details: "Can you explain a bit more about [specific challenge]?"
- Past Efforts: "Have you tried to solve this before? If so, what have you tried?"

- Impact: "How is this issue affecting your business right now?"

5. Future Goals
- "Where do you see your business in the next 12 months?"

- "What are your financial goals for the next year?"

- "How would achieving these goals impact your business and personal life?"

6. Establishing Need
- "What’s stopping you from achieving these goals on your own?"

- "Why do you think you haven’t been able to solve this problem yet?"

7. Presenting Your Offer


- Statement of Confidence: "I’m confident we can help you with this."

- Expertise Statement: "At Imperium Agency, we specialize in helping businesses like


yours achieve significant growth in online visibility and conversions. We do this through a
comprehensive suite of services including SEO, PPC, social media management, and email
marketing."

- Pitch: Our program includes tailored strategies designed to address your specific
challenges and goals. For example, we will enhance your online presence, optimize your
marketing campaigns for better ROI, and provide ongoing support to ensure continuous
improvement. This is designed to help you go from [current state] to [desired state].

8. Handling Objections
- Common Objections:

- "If you’re worried about the cost, we offer flexible pricing plans and have numerous
case studies showing strong ROI for our clients."

- "A lot of our clients had concerns about the effectiveness of certain channels, but found
that our data-driven approach consistently delivers results."

- Price Objection:

- "Our fee for this service is $[amount]. However, if you decide to move forward today, we
have an incentive-based pricing where we can offer you [discount or bonus]."

9. Closing the Deal


- Ask for the Close: "Does this sound like what you’re looking for?"

- Silence: After presenting the price, remain silent and wait for their response.
- Follow-Up Questions: Answer any final questions they have, using your answer vault for
confidence and consistency.

- Final Push: "Great! So, shall we get started with this? We can process the payment over
the phone right now if that works for you."

Post-Call Follow-Up
1. Confirmation Email: Send a follow-up email summarizing the discussion and confirming
the next steps.

2. Onboarding: Begin the onboarding process as discussed.

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