World’s Most

Attractive
Employers
2 0 2 3
Research from Universum reveals the aspirations of
university graduates around the world as they enter
the workforce — including how changing work norms
are influencing how young people think about their
future jobs and careers.
Contents
Does Flexible Working
Key Findings from the Affect Career
2023 Research Advancement?

Methodology and When Career Ideals

Key Career Profiles Meet Reality

Attraction Drivers by World’s Most Attractive

Area of Study Employers: Rankings
MAE2023WMAE20
Each year, Universum surveys over
one million career seekers
globally. The study asks:
Which employers do students hold in highest regard?

And what factors most influence that decision?

 Chapter

Key Findings from

the 2023 Research
 Key Fndings | 2023

Young people prioritize compensation above all when weighing

where they will work.
High future earnings ranks #1 for all areas of study that Universum
tracks (i.e., business, engineering and IT students). And competitive base
salary is rising in importance in 2023, scoring in the Top 4 for all areas of
study. While inflation is dropping in major markets like the US, UK, and
European Union, it still remains high compared to historical averages, so
we expect the strong focus on pay will persist into 2024.

Big names in management consulting and financial services gained

ground in 2023.
Companies like Boston Consulting Group, McKinsey & Co, Goldman
Sachs and JP Morgan all offer competitive salaries – a priority for
students in 2023 – so all four are enjoying a bump in the rankings this
year. The stronger performance is especially notable for Goldman Sachs
and JP Morgan since the banking industry scored lower among business
students in our 2023 rankings.

Students are more likely to prioritize work-life balance in 2023

compared to 2022 – a continuation of a multi-year trend.
The issue has become a flashpoint in the relationship between
employers and employees – particularly for women, who are more
likely to prioritize it. Research shows that employees who work flexible
schedules believe doing so may limit their careers; employers must
be mindful that flexible careers still offer a clear career path for young
people who choose it.

5
Key Fndings | 2023

Even students entering traditional industries like engineering say

they value flexibility at work.
In 2021, flexible working conditions ranked #22 among engineering Yusuf
students; this year it is ranked at #15 – 7 places higher. Flexibility has Azoz
become a major consideration for young people, though employers are
still grappling with how to offer it without undermining productivity. The Chief Executive
four-day workweek – once considered unrealistic – is now much more Officer Universum
common, especially for tech workers.

Students are less likely to focus on commitment to diversity and

inclusion or support for gender equality in 2023.
Universum’s research shows that during times of economic uncertainty,
“
Our 2023 study shows there is still a sizable
students gravitate to traditional employer attraction drivers, especially gulf between what students look for in an ideal
compensation. In 2023 this flight to fundamentals means social justice employer, and what companies are willing to
causes are deprioritized compared to last year. offer. Typically in a weaker economy, an employer
can roll back expensive benefits – be it higher pay or
There remains a gap between what students idealize as job priorities greater flexibility – but the current economic climate is
versus what they choose in reality. dramatically different. Higher inflation means it’s hard
Students say they value things like flexibility and work-life balance, but for employers to slow pay increases, plus flexibility is
when asked to choose a future employer, they make tradeoffs that show no longer a benefit but a baseline expectation. In other
these factors may be fungible – easily replaced when confronted with words, the employer-employee relationship is likely to
real-world choices. Even when students are willing to compromise on
quality-of-life factors, however, flexibility and balance remain key drivers
of satisfaction and retention.
remain contentious in 2024.
“

6
WMAE2023WMAE Chapter

Study
Methodology
Study Methodology

Universum, a global Employer Branding agency, surveyed 172,890

business, engineering, and IT students across nine of the world’s largest
economies. The study was conducted from October 2022 to May 2023.
1 Go-Getters have a strong performance orientation.
They’re ambitious achievers, hungry to make their mark
in successful companies with a reputation for top talent. They’re
The students were asked: comfortable taking on high levels of responsibility and tough
challenges. In return for their dedicated effort and ability to make
things happen, Go-Getters expect high levels of recognition and
a. Which employer characteristics are most influential as they consider fast-track career progress.
future employment, and...

b. Which employer brands they most admire.

To be considered, companies must rank in the top 90% among the most
attractive employers in at least 4 of the 9 countries. 2 Globe-Trotters have a cosmopolitan outlook, seeking to broaden
their horizons in a multinational company that will provide
opportunities to travel abroad and interact with a diverse
Across these student groups, Universum also identifies five major international community of colleagues, clients, and customers.
attitudinal “career profiles.” These groupings, shown below, provide a They see constant change as a positive, broadening their
valuable indication of the diversity of attitudes and preferences that exist experience and stimulating their learning.
within this Gen Z population.

8
 Study Methodology

3 Ground-Breakers have a strong entrepreneurial orientation.

They’d ideally prefer to work within a dynamic, team-oriented, start-up
environment, with a strong focus on innovation. They’re less interested
in working for an established player, and more focused on embracing
the latest technologies to create new and exciting products, and lead
developments in their chosen field.

4 Change-Makers have a strong purpose orientation. They’re altruistic

by nature and seek organizations that serve the common good, through
public service or social enterprise. They’re strong believers in diversity,
equity, and inclusion, and feel most engaged when they’re serving a
higher purpose or simply helping people.

5 Balance-Seekers have a strong work-life balance orientation. They

generally seek well-established, small- to medium-sized organizations
with a friendly, family feel, providing a decent salary and the flexibility
for people to balance their responsibilities at work with their wider
interests and responsibilities outside of work.

9
Study Methodology

Student Backgrounds
WMAE 2023

Business
81,402
47% Engineering
38%
65,520
IT
15% 25,970

Research Regions
WMAE 2023

10
 Study Methodology

Students are more focused on

compensation and flexible working Priorities such as innovation, a friendly work environment, and
leadership opportunities are all deemphasized in 2023 as key
conditions in 2023 considerations for university students.

Demand for new talent remains at historically high levels according to

Manpower. The share of companies struggling to find skilled talent is 77% as of
Q4-2023, the highest level recorded by the research firm in 17 years1. Despite “
this, Manpower reports that the global “Net Employment Outlook” (the share of “When we see career attributes like leadership opportunities
employers that plan to decrease hiring subtracted from the share of employers drop in the rankings year-over-year, it’s usually not because
that plan to increase hiring) has weakened slightly over the last 12 months, these issues are unimportant for students, but because other
dropping two points over 12 months written twice. factors are becoming higher priorities. Work-life balance
and flexible working have been growing in importance for
Due to slightly weaker hiring signals, plus the persistent pressure of years, and as long as companies struggle to hire skilled talent,
inflation, students are strongly focused on compensation in 2023. High employers will have to make meaningful concessions about

“
future earnings ranks as the #1 career priority for students across all areas of work-life balance and flexibility.”
study, and competitive base salary is rising in importance for all, now ranking in
the Top 4 for business, engineering and IT students. – Jonas Barck
Chief Marketing Officer, Universum

1. https://go.manpowergroup.com/hubfs/Global_EN_MEOS_Report_4Q23.pdf

11
 Chapter

Attraction Drivers
by Field of Study
 Attraction Drivers by Field of Study

Students’ ideal preferences are shown in rank order by area of study. The one-year change represents the change in
rank order between 2022 and 2023.

Business Students 1Y Change Engineering Students 1Y Change IT Students 1Y Change

High future earnings 0 High future earnings 0 High future earnings 0

Prof training and development 0 Innovation 0 Competitive base salary 1

Good reference for future career 0 Competitive base salary 1 Prof training and development -1

Competitive base salary 2 Prof training and development -1 Good reference for future career 3

A friendly work environment -1 Good reference for future career 2 Flexible working conditions 4

Secure employment -1 Secure employment 0 Secure employment 0

Encouraging work-life balance 2 A friendly work environment -2 A friendly work environment -3

Market success 0 Creative & dynamic environment 0 Innovation -3

Flexible working conditions 3 Encouraging work-life balance 1 Encouraging work-life balance 1

Leadership opportunities -3 Embracing new technologies -1 Embracing new technologies -2

13
Attraction Drivers by Field of Study

Attraction drivers by gender

Gender-specific preferences are shown below in rank order, as well as areas
of biggest change from 2022 to 2023.

Women Men 2023 Rank

High future earnings High future earnings 1

Professional training and

development Competitive base salary 2

Professional training and

Secure employment 3
development

A friendly work environment Good references for a future career 4

Encouraging work-life balance Innovation 5

Good reference for future career A friendly work environment 6

Flexible working conditions Secure employment 7

A creative and dynamic work

Encouraging work-life balance 8
environment

A creative and dynamic work

Competitive base salary 9
environment

Respect for its people Challenging work 10

14
 Study Methodology

Women Men

Women - Top 5 attributes - increase Var % Men - Top 5 attributes - increase Var %
Flexible working conditions 2,6% Competitive base salary 2,4%
Competitive salary 2,0% High performance focus 2,0%
Competitive benefits 1,7% Attractive/exciting products and services 2,0%
Encouraging work-life balance 1,6% Good reference for future career 1,8%
Attractive/exciting products and services 1,6% Encouraging work-life balance 1,6%

Women - Top 5 attributes - decrease Var % Men - Top 5 attributes - decrease Var %
Support for gender equality -3,5% Leadership opportunities -2,7%
Leadership opportunities -2,2% Embracing new technologies -2,1%
Commitment to diversity and inclusion -1,6% Team-oriented work -2,0%
Team-oriented work -1,6% Inspiring leadership -1,3%
Customer focus -1,2% Commitment to diversity and inclusion -1,3%

15
WMAE2023WMAE Chapter

When Attraction
Drivers Differ by
Gender, Does it Widen
Inequities at Work?
 When attraction drivers differ by gender, does it
widen inequalities at work?

Case in point: A US study by Ziprecruiter found women are 2x more likely

than men to say they are exclusively looking for remote work.2 And yet, a
Deloitte study found that the vast majority (97%) of working professionals
According to Universum’s research, both men and women rank high future
believe that asking for flexibility will hinder their advancement.3 Taken
earnings as their #1 consideration for a new employer, but beyond that the
together, these studies show women’s need for greater flexibility may limit
differences begin to pile up.
their career advancement.

Women When employers offer work-life balance and flexibility to young people that
are more likely to seek out secure employment (#3), work-life value it, they also need to be sensible about how these benefits will affect
balance (#5) and flexible work (#7) when compared to men. individuals’ careers – especially women. The answers are not easy.

Men Does the person who works a 55-hour week deserve a promotion
are more likely to value a competitive base salary (#2) and good
more than the individual working 30 hours? When someone doesn’t
references for a future career (#4).
attend strategic meetings in person, are they viewed as a less serious
employee?
Employers need to ensure these differences are reflected in recruitment
messaging strategies, but they also must go one step further: Companies
should be highly attuned to whether women’s preference for work-life
balance and flexibility affect womens’ mentorship opportunities, career
advancement and compensation. 2. https://www.wsj.com/articles/women-embrace-flexible-working-but-economists-say-it-
could-hinder-their-careers-11647180001?reflink=desktopwebshare_permalink
3. https://www2.deloitte.com/uk/en/insights/topics/talent/work-life-balance-for-women.html

17
When attraction drivers differ by gender, does it
widen inequalities at work?

To be intentional about how these choices affect careers (or ensure certain
choices do not widen gender gaps in compensation and advancement),
employers should pay attention to:

Mentorship and development opportunities:

Do employees who work remotely have access to the same
number and quality of mentorship, training and development
opportunities as those who work in the office?

Collaboration:
Has your company invested in best-in-class technology for
conference calls, intranet messaging and project management
so that people who work off-site and/or asynchronously don’t
feel apart from their teams?

In-person collabs:
Even for remote workers, are there opportunities to collaborate
in person? Many companies allow employees to work off-
site, but then require a small number of face-to-face days to
build relationships, improve the cohesiveness of teams, and
brainstorm vision/direction.

18
 Chapter

When Career
Ideals Meet Reality
When Career Ideals Meet Reality

Students say they value things like flexibility and work-life balance, but when
asked to choose a future employer, they often make tradeoffs that show these
factors may be fungible – easily replaced when confronted with real-world
choices.

For example, among business students, “flexible work” is ranked at #9, but it
falls to #33 when we examine the employer characteristics of young people’s
ideal employer. In other words: students may idealize certain career
priorities, but when they must make choices about the type of company
they will work for, some of those priorities weaken substantially. (See
charts on pages 21-23).

What should employers do with this information? The gap between ideals
and reality does not mean employers can ignore their employees’ demands
for quality-of-life at work. Even if young people are willing to “trade” things like
flexible work for higher compensation or job security, their satisfaction and
loyalty will likely suffer if these trade-offs persist.

A study of tech workers by BCG found most were satisfied with their
compensation, but felt highly dissatisfied with their quality of life at work
(including work-life balance and flexibility).4 In other words: A strong salary
offer may get people in the door, but flexibility and work-life balance are bigger
drivers of satisfaction and retention.

4. https://www.bcg.com/publications/2023/the-race-for-tech-talent-has-not-stopped

20
 When Career Ideals Meet Reality
Business Students’ Attraction Drivers:
What Students Say Versus What They Choose

Top Ideal Attraction Drivers The Difference

In an ideal world, these are the attributes Students’ real-life priorities (i.e., attributes
students say they want in a future employer. associated with students’ ideal employers).

1 High future earnings 4 Good reference for future career

2 Professional training and development 7 High future earnings
3 Good reference for future career 9 Market success
4 Competitive base salary 10 Leadership opportunities
5 A friendly work environment 11 Professional training and development
6 Secure employment 14 Competitive base salary
7 Encouraging work-life balance 33 Flexible working conditions
8 Market success 36 Friendly work environment
9 Flexible working conditions 38 Encouraging work-life balance
10 Leadership opportunities 40 Secure employment

21
 When Career Ideals Meet Reality
Engineering Students’ Attraction Drivers:
What Students Say Versus What They Choose

Top Ideal Attraction Drivers The Difference

In an ideal world, these are the attributes Students’ real-life priorities (i.e., attributes
students say they want in a future employer. associated with students’ ideal employers).

1 High future earnings 1 Innovation

2 Innovation 2 Embracing new technologies
3 Competitive base salary 5 Creative & dynamic work environment
4 Professional training and development 9 Competitive base salary
5 Good reference for future career 10 High future earnings
6 Secure employment 14 Professional training and development
7 A friendly work environment 16 Secure employment
8 Creative & dynamic work environment 17 Good future career reference
9 Encouraging work-life balance 25 Encouraging work-life balance
10 Embracing new technologies 30 Friendly work environment

22
 When Career Ideals Meet Reality
IT Students’ Attraction Drivers:
What Students Say Versus What They Choose

Top Ideal Attraction Drivers The Difference

In an ideal world, these are the attributes Students’ real-life priorities (i.e., attributes
students say they want in a future employer. associated with students’ ideal employers).

1 High future earnings 1 Competitive base salary

2 Innovation 4 Embracing new technologies
3 Competitive base salary 5 High future earnings
4 Professional training and development 8 Innovation
5 Good reference for future career 9 Professional training and development
6 Secure employment 22 Creative & dynamic environment
7 A friendly work environment 23 Encouraging work-life balance
8 Creative & dynamic work environment 28 Friendly work environment
9 Encouraging work-life balance 29 Good reference for future career
10 Embracing new technologies 39 Secure employment

23
When Career Ideals Meet Reality

Industry preferences are influenced by The turnabout has given companies in other industries an edge when
layoffs and economic uncertainty recruiting tech talent – especially companies hoping to power ambitious
plans for digital transformation. Software engineers, data scientists and
cybersecurity talent are all still in high demand despite large-scale layoffs
from companies like Google, Microsoft, Amazon and Meta.

Business students’ industry preferences:

Business students say they prefer working in management consulting
above all other industries in 2023, overtaking banking as the top choice. The
industries with the biggest points drop among business students were: banking, Engineering students’ industry preferences:
advertising and auditing/accounting. Among engineering students Universum studied, nearly all industries in the
Top 10 dropped in favor in 2023. Architecture and urban planning, as well as
The auditing and accounting industry faces a challenging recruiting environment civil engineering, lost the largest amount of ground in the industry rankings.
according to recent reporting in the Wall Street Journal. Long hours, inflexible An HR leader working for an engineering consultancy in New York City says
schedules and low compensation in comparison to the amount of education hiring in civil engineering has also been affected by economic conditions
required are driving accounting students to jobs in other more lucrative jobs in in 2023: “The uncertainty in the economy isn’t helping us. People are
finance and financial analysis.5 hesitant to make a move, so we can get a lot of initial interest (for an
open position) ... but then it’s hard to close the deal.” 6

IT students’ industry preferences: 5. https://www.wsj.com/articles/accounting-quit-job-security-675fc28f

IT students were less likely to choose the software/tech or cybersecurity 6. https://www.asce.org/publications-and-news/civil-engineering-source/civil-engineering-

industries as their preferred choices in 2023, though software/tech remains magazine/issues/magazine-issue/article/2023/05/why-us-civil-engineering-firms-face-a-
labor-shortage
the #1 choice among IT students. The drop in consideration was likely due to
unusually large layoffs among Big Tech companies in early 2023.
24
 Top 10 preferred Industry
When Career Ideals Meet Reality

Business

Management and
Strategy Consulting

Banking

E-Commerce

Financial Services
and Technology

Auditing and
Accounting

Advertising

Fashion, Accessories
and Luxury Goods

Market Research 2023

2022
Media
Difference
Arts, Entertainment
and Recreation

0 5 10 15 20 25 30 35 40

25
Top 10 preferred Industry
Engineering

Aerospace and Defence

Mechanical and
Industrial Engineering

Automotive

Energy

IT and Engineering
Consulting

Computer Software
and Technology

Manufacturing

Architecture and
Urban Planning
2023

2022
Civil Engineering
Difference

Construction

0 5 10 15 20 25 30 35

26
 Top 10 preferred Industry
When Career Ideals Meet Reality

IT

Computer Software
and Technology

Computer and
Networking Security

IT and Engineering
Consulting

Video Game

Computer
Hardware

Internet Content
and Information

Aeroespace
and Defence

Telecommunication
and Networks 2023

2022
E-Commerce
Difference

Banking

0 10 20 30 40 50 60 35 40

27
WMAE2023WMAE Chapter

2023 World’s Most

Attractive Employers
Rankings
 Each year, Universum asks students across the globe which companies they points in 2023, from #26 to #16. We expect Tesla may drop in the Universum
most want to work for. Based on this survey, Universum ranks the World’s Most rankings in 2024 since the company announced job cuts and hiring freezes in
Attractive Employers. June, shortly after we fielded our survey. “When companies announce layoffs
or hiring freezes, it has a chilling effect on employer attractiveness,” says
Kortney Kutsop, Market Unit Manager Americas, Universum.

Business Student Rankings:

In 2023, business students are highly focused on compensation. High future
earnings remains the #1 issue when choosing a future employer. Competitive
base salary ranks #4, up 2 points from 2022. It’s no wonder that financial IT Student Rankings:
heavyweights like JP Morgan (up 4 points) and Goldman Sachs (up 1 point) are The WMAE rankings for IT students were remarkably stable in 2023; there
among the top ranked employers for business students. was no movement among the Top 9 companies in the rankings. The biggest
winners in 2023 were Accenture (+ 6 points), Mercedes-Benz Group (+ 6
Other big brands like Microsoft fared worse in 2023 – dropping 2 points to points) and Tesla (+ 9 points).
rank at #5. This drop was driven in large part by lower ratings from business
students, and specifically, business students in China. Microsoft’s announcement Accenture announced earlier this year that it is launching a three-year, $3
of 10,000 layoffs in early 2023 affected some Chinese employees; as well, billion A.I. initiative, which will double its A.I. employees to 80,000.10 This
earlier this year rumors in the Chinese media persisted about larger layoffs ambitious vision – which includes broad-based training for all employees, as
within Microsoft’s Chinese operations.7,8 Microsoft announced in early 2023 that well as ambitious hiring plans for university graduates in IT – will continue to
it would close its LinkedIn app for the Chinese market.9 boost the company’s attractiveness for IT students, who are more likely to
value innovation and embracing new technology as career attributes.

7. https://pandaily.com/microsoft-to-cut-10000-jobs-affecting-chinese-division/
8. https://pandaily.com/microsoft-rumored-to-cut-suzhou-division-in-china-future-
Engineering Student Rankings: adjustments-inevitable/
Google and Microsoft both retained their top spots in 2023, while BMW rose 9. https://qz.com/linkedin-layoffs-2023-china-app-incareer-shut-down-1850418050
one point to replace Apple, which dropped to #4. Remarkably, Tesla rose 10 10. https://fortune.com/2023/09/01/accenture-chief-ai-officer-upskilling-workers/
29
MAE2023WMAE20 Rank
2023 Employer
Rank
2022
Rank
2023 Employer
Rank
2022
1 Apple 1 14 Morgan Stanley 14
Rankings Detail, 2 Google 2 15 BMW Group 12

Business 3 JP Morgan 7 16 Nike 16

TOP 50 4 Amazon 4 17 The Boston Consulting Group (BCG) 15

5 Microsoft 3 18 adidas 21

6 Deloitte 6 19 Bank of America 19

7 Goldman Sachs 8 20 Samsung 24

8 L’Oréal Group 5 21 Nestlé 20

9 EY (Ernst & Young) 9 22 Sony 18

10 KPMG 10 23 The Coca-Cola Company 28

11 PwC (PricewaterhouseCoopers) 11 24 IBM 26

12 Mercedes-Benz Group 17 25 Deutsche Bank 25

13 McKinsey & Company 13

30
MAE2023WMAE20 Rank
2023 Employer
Rank
2022
Rank
2023 Employer
Rank
2022
26 Bain & Company 31 39 Toyota 41
Rankings Detail, 27 PepsiCo 32 40 ZARA 52

Business 28 LVMH Moët Hennessy

Louis Vuitton 27 41 Ford Motor Company 48

TOP 50 29 Unilever 22 42 Ferrero 39

30 Procter & Gamble (P&G) 23 43 BNP Paribas 40

31 Volkswagen Group 36 44 Allianz 46

32 Accenture 33 45 Airbus Group 45

33 Johnson & Johnson 30 46 Intel 49

34 IKEA 35 47 AB InBev 51

35 Facebook 29 48 Siemens 55

36 HSBC 34 49 HEINEKEN 47

37 H&M 37 50 Electronic Arts 50

38 Tesla New

31
MAE2023WMAE20 Rank
2023 Employer
Rank
2022
Rank
2023 Employer
Rank
2022
1 Google 1 14 Ford Motor Company 14
Rankings Detail, 2 15

Engineering
Microsoft 2 Bosch 15

3 BMW Group 4 16 Tesla 26

TOP 50 4 Apple 3 17 Airbus Group 16

5 Mercedes-Benz Group 7 18 Sony 18

6 Siemens 5 18 Volvo Car Corporation 17

7 Volkswagen Group 6 20 Boeing 20

8 GE-General Electric 8 21 Toyota 19

9 Intel 9 22 L’Oreal Group 23

10 Samsung 11 23 General Motors 25

11 Amazon 10 24 Schneider Electric 29

12 IBM 13 25 Nestlé 21

13 Johnson & Johnson 12

32
MAE2023WMAE20 Rank
2023 Employer
Rank
2022
Rank
2023 Employer
Rank
2022
26 Pfizer 22 39 Philips 42
Rankings Detail, 27 40

Engineering
Shell 27 ABB 49

28 McKinsey & Company 31 41 Bayer 35

TOP 50 29 J.P. Morgan 30 42 IKEA 36

30 The Coca-Cola Company 28 43 PepsiCo 52

31 Goldman Sachs 32 43 ExxonMobil 48

32 Deloitte 38 45 Procter & Gamble (P&G) 37

33 Dell 33 46 Nissan 44

34 Facebook 24 47 Volvo Group 40

35 Texas Instruments 50 48 Honda 43

36 Nike 45 49 Huawei 34

37 The Boston Consulting Group (BCG) 46 50 adidas 53

38 Lenovo 39 50 Oracle 60

33
MAE2023WMAE20 Rank
2023 Employer
Rank
2022
Rank
2023 Employer
Rank
2022
1 Google 1 14 Deloitte 14
Rankings Detail, 2 Microsoft 2 15 BMW Group 10

IT 3 Apple 3 16 Dell 13

TOP 50 4 Amazon 4 17 Goldman Sachs 18

5 IBM 5 18 Facebook 15

6 Intel 6 19 Tesla 28

7 Sony 7 20 Siemens 20

8 Oracle 8 21 Lenovo 21

9 Samsung 9 22 Huawei 16

10 Cisco Systems 11 23 McKinsey & Company 23

11 Accenture 17 24 Ubisoft 22

12 JP Morgan 12 25 Electronic Arts 25

13 Mercedes-Benz Group 19

34
MAE2023WMAE20 Rank
2023 Employer
Rank
2022
Rank
2023 Employer
Rank
2022
26 adidas 29 39 HP Inc. 37
Rankings Detail, 27 KPMG 29 40 IKEA 42

IT 28 EY (Ernst & Young) 24 41 Toyota 38

TOP 50 29 Volkswagen Group 26 42 Deutsche Bank 44

30 L’Oréal Group 27 43 The Coca-Cola Company 35

31 SAP 41 44 Johnson & Johnson 47

32 Bank of America 36 45 Capgemini 34

33 Airbus Group 32 46 Bosch 43

34 PwC (PricewaterhouseCoopers) 31 47 Hewlett Packard Enterprise 48

35 Morgan Stanley 46 48 Ford Motor Company 54

36 Nike 38 49 Philips 45

37 Boeing 40 50 Nestlé 50

38 The Boston Consulting Group (BCG) 33

35
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About
Universum
Universum is a data-driven, insight-led Employer Branding agency.
Headquartered in Stockholm, we are now active in over 40 countries,
with key hubs in Paris, Berlin, London, Zürich, New York, Singapore, and
Shanghai. Every year we survey over one million students and young
professionals and provide our clients with the analytics, strategy, and
creative solutions they need to compete more effectively for talent.

Find out more at:

https://universumglobal.com