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Case Study 5

Patagonia is an outdoor clothing company known for its green marketing. It uses sustainable materials like organic cotton and recycled polyester in its clothing lines. Patagonia promotes transparency in its supply chain and educates customers on environmental issues through campaigns and documentaries.

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6 views1 page

Case Study 5

Patagonia is an outdoor clothing company known for its green marketing. It uses sustainable materials like organic cotton and recycled polyester in its clothing lines. Patagonia promotes transparency in its supply chain and educates customers on environmental issues through campaigns and documentaries.

Uploaded by

garvit16khatri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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CASE STUDY 5

Established in 1973 by Yvon Chouinard, Patagonia is an open air attire company


famous for its green showcasing. Prioritizing supportability, it utilizes eco-friendly
materials like natural cotton and reused polyester. Straightforward almost its supply
chain, Patagonia teaches customers on natural issues through campaigns and
documentaries. It offers repair administrations and advances reuse to diminish
squander. By coordination supportability into all perspectives of its commerce,
Patagonia has built up itself as a pioneer in moral utilization, reverberating with
customers looking for naturally capable brands.

In this case think about of Patagonia, a few hones are highlighted that the company has
utilized to advance green marketing:

Sustainable Item Plan: Patagonia prioritizes the utilize of eco-friendly materials like
natural cotton, reused polyester, and recovered fleece in its clothing lines, decreasing its
natural footprint.

Transparency and Responsibility: Patagonia gives nitty gritty data approximately its
supply chain, counting where items are made and their natural affect, cultivating
believe among consumers.

Environmental Activism and Charity: Patagonia designates a parcel of its deals to


bolster natural causes and grassroots organizations, illustrating its commitment to
making a positive affect on the planet.

Educational Campaigns: Through different media channels, Patagonia teaches


customers around climate alter, preservation, and mindful utilization, engaging them to
make educated choices adjusted with the company's values.

Repair and Reuse Programs: Patagonia offers repair administrations for its items and
empowers clients to exchange in ancient equip for store credit, advancing life span and
strength whereas disheartening over the top consumption.

Certifications and Accreditations: Patagonia holds certifications like Reasonable


Exchange Certified and bluesign®, approving its green claims and giving affirmation to
customers of its natural and moral standards.

Overall, Patagonia's comprehensive approach to green promoting envelops different


techniques that coordinated supportability into all viewpoints of its commerce
demonstrate, setting a benchmark for eco-conscious companies globally.nstrate, setting a
benchmark for eco-conscious companies globally.

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