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IEUK Technology Work Sample Task

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14 views

IEUK Technology Work Sample Task

Uploaded by

engineer.muhammadnaqash
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 12

You've recently

joined a small start


up in fitness tech as
a product manager.
Now what?
The role of a Product Manager
Marty Cagan describes the job of the product
manager (in his book ‘Inspired’) as the ability
and skill “to discover a product that is
valuable, usable and feasible”

A product manager is the person who


identifies the customer need and the larger
business objectives that a product or feature
will fulfill, articulates what success looks like
for a product, and rallies a team to turn that
vision into a reality (Sherif Mansour, Atlassian)
The business opportunity
RunWize has been in the market for just over a year and has
an ambition to be the top fitness app in the UK. It has
launched on both iOS and Android, available on
smartwatches.
Mission: Empower runners, transform lives, and create a
vibrant community that thrives on health, resilience, and
boundless achievement.
However, in the past three months the number of monthly
app users has declined, as well as a churn of 10% in our paid
subscribers since the start of this year.
Business objective:
To enhance user engagement and subscription growth
Key Results:
• Achieve a 15% increase in Monthly Average Users (MAU)
within six months.
• Increase the paid subscriber count by 20% within six
months.
Current Features

1 GPS route tracking, which informs users


about their route distance

Users can design runs of 5k, 10k and 20k routes


2 on a map before setting off

Users can set notification reminders to run on


3 specific days

Tracking metrics about a particular run including


4 pace, heart rate, stride length, and cadence (when
using a compatible watch)

5 Users can set weekly distance targets


Your mission is to understand your user feedback and
create a feasible roadmap for the next six months.

Given your team’s composition (three engineers and


The brief one designer), resource allocation is crucial. Balancing
the introduction of new features with maintaining the
existing system (often referred to as ‘keeping the lights
on’) will be essential.

Good luck with crafting an impactful roadmap!


Your first product assignment
• To guide your recommendations, I’d suggest • An outline of the technology stack that could
conducting a high-level competitor analysis to be used to implement these features. You
identify areas for potential enhancement. should weigh the pros and cons of each stack
Think about their differentiators and even when justifying their inclusion. These stick
their own customer feedback. around for a while so it is important to think
this through.

• Prioritise addressing critical user pain points,


improving user experience and engagement, • A set of metrics to measure the product's
and considering future development needs. performance against the key results and as
part of this, develop a methodology for
validating new features with users.
• A set of user stories illustrating why users
would benefit from your proposed features.
• A roadmap that outlines your features and
plans for the next six month and the
• An outline of the software development justification on the priority.
methodologies you plan to employ, along with
justifications for your choice. As part of this,
consider how your team will balance
competing priorities, manage technical and
design debt, handle bugs and requests from
other business areas, all while developing new
features.
Assume you will be presenting this back to the company's
board. The board members have varied technical skills, so
clarity and explanation of any of your ideas you are
pitching is crucial. If they don't understand the ‘so what?’,
they won't approve your roadmap.

Tips;
• Keep it concise
The pitch • Remember the story you are telling, communicating the
‘so what’ is extremely important to bring your vision to
life
• Think how you can articulate the usability, feasibility
and the value your roadmap and plans will add to the
business
• Link and tie your thought process and customer
understanding back to the business objectives
User feedback
1. "The weekly distance targets can be discouraging for 6. "Heart rate data is tracked, but the app doesn’t offer advanced
someone just starting out. I’d like more flexibility in setting insights or the ability to create heart rate-based training zones, which
achievable goals that match my fitness level." are essential for serious training."

2. "The app could provide more guidance on how to interpret 7. "Setting weekly distance targets is useful, but I’d like to set different
the metrics like stride length and cadence. As a beginner, I’m types of goals, such as improving my pace or increasing the number of
not sure what these mean for my running." runs per week."

3. “The reminders feature doesn’t always send me notifications 8. "The app’s social sharing features are quite basic. It would be great to
on the correct day” have more community interaction, like joining virtual running clubs or
participating in challenges."
4. "There isn’t enough post-run analysis. I'd appreciate more
detailed feedback on my performance and suggestions on how 9. "The reminders to run are helpful, but they lack personalisation. It
to improve."
would be better if the reminders could adapt to my running habits and
rest days."
5. "The app is missing advanced training features like interval
training programs or customisable workout plans tailored to
10. "I'm concerned about the safety of sharing my running routes
specific race preparations."
publicly. It would be reassuring if the app had more robust privacy
settings and safety features."
Top Tips for the Work Sample
Reflection criteria

•
•

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