Merger Notes
Merger Notes
Meaning :
Mergers and acquisitions are the most popular means of corporate restructuring or business
combinations in comparison to amalgamation, takeovers, spin-offs, leverage buy-outs, buy-back
of shares, capital re-organisation, sale of business units and assets etc. Corporate restructuring
refers to the changes in ownership, business mix, assets mix and alliances with a motive to
increase the value of shareholders. To achieve the objective of wealth maximisation, a company
shouldcontinuously evaluate its portfolio of business, capital mix, ownership and assets
arrangements to find out opportunities for increasing the wealth of shareholders. There is a great
deal of confusion and disagreement regarding the precise meaning of terms relating to the
business combinations, i.e. mergers, acquisition, take-over, amalgamation and consolidation.
Although the economic considerations in terms of motives and effect of business combinations
are similar but the legal procedures involved are different. The mergers/amalgamations of
corporates constitute a subject-matter of the Companies Act and the acquisition/takeover fall
under the purview of the Security and Exchange Board of India (SEBI) and the stock exchange
listing agreements.
A merger/amalgamation refers to a combination of two or more companies into one company.
One or more companies may merge with an existing company or they may merge to form a new
company. Laws in India use the term amalgamation for merger for example, Section 2 (IA) of the
Income Tax Act, 1961 defines amalgamation as the merger of one or more companies (called
amalgamating company or companies) with another company (called amalgamated company) or
the merger of two or more companies to form a new company in such a way that all assets and
liabilities of the amalgamating company or companies become assets and liabilities of the
amalgamated company and shareholders holding not less than nine-tenths in value of the shares
in the amalgamating company or companies become shareholders of the amalgamated company.
After this, the term merger and acquisition will be used interchangeably. Merger or
amalgamation may take two forms: merger through absorption, merger through consolidation.
Absorption is a combination of two or more companies into an existing company. All companies
except one lose their identity in a merger through absorption. For example, absorption of Tata
Fertilisers Ltd. (TFL) by Tata Chemical Limited (TCL). Consolidation is a combination of two or
more companies into a new company. In this form of merger, all companies are legallydissolved
and new company is created for example Hindustan Computers Ltd., Hindustan Instruments
Limited, Indian Software Company Limited and Indian Reprographics Ltd. Lost their existence
and create a new entity HCL Limited.
A Brief History of Mergers and Acquisitions
Introduction
Mergers occur in waves. There have been five clear waves since the end of the nineteenth
century. Each wave had different characteristics and was generated by different combinations of
events. However, there are remarkable similarities between the first wave and the
current fifth wave. It is important to be able to understand merger wave patterns because
they provide a valuable insight into how the current fifth wave may evolve.
Merger Waves
It is important to understand that mergers and acquisitions are very much driven by external
forces. In addition, a cursory examination of the history of mergers and acquisitions reveals that
they tend to occur in waves. There appears to be a direct relationship between merger activity
and external economic forces such as national events of major significance and variations in the
global economy.
● The railroad wave (approximately 1895–1905). In the United States there was a first
major wave of mergers between 1890 and 1910. This wave was fuelled by the completion of the
transcontinental railway system that linked cities across the entire US for the first time. This
continental transport system created an integrated national market in the US. Rail links provided
the opportunity for local or regional companies to evolve into fully national companies. This
wave is sometimes referred to as the railroad wave. It was characterised by both vertical and
horizontal integration mergers. Some global brand names were established through the
horizontal integration of leading producers during this wave. Examples include Coca-Cola and
General Electric.
● The automobile wave (approximately 1918–1930). The next major merger wave in the
US was generated by the expansion in the general availability of automobiles in the 1920s and
early 1930s. Whereas the railway system had linked cities together across the continent, the
widespread availability and affordability of automobiles allowed local customers to gain access
to a larger number of local and regional outlets. Automobiles also enabled companies to make
much more use of professional sales teams. The widespread use of trucks and delivery vans
stimulated companies based particularly in food and food processing. This wave is sometimes
referred to as the automobile wave. It was again characterised by a high level of vertical and
horizontal integration. The most prominent feature was perhaps the level of horizontal
integration among secondary (as opposed to primary) producers in heavy industry and the
financial sectors.
● The conglomerate wave (approximately 1955–1970). The 1920s wave was followed
by the 1960s wave. This wave is sometimes referred to as the conglomerate wave. Legislation in
the US at that time made it difficult for companies to integrate horizontally or vertically. At the
same time the dynamic US economy provided the incentive for rapid growth. This induced
companies to form mergers and acquisitions with other companies operating outside the
acquirer’s normal sphere of operations. This wave was characterised by a large number of
management problems as acquirers experienced difficulty in managing their newly acquired
assets, and there were numerous problems and failures.
● The mega-merger wave (approximately 1980–1990). The 1980s was a decade of
rising share prices and a very buoyant economy. Relatively low interest rates made acquisition
finance readily available. This fuelled a considerable number of cash-financed acquisitions of
firms that were relatively low performers. There were examples of so called mega-mergers,
which were indeed carried out on a very large scale by the standards of that time. The wave itself
is sometimes referred to as the mega-mergers wave. Successive US and UK governments
deregulated numerous sectors and relaxed anti merger and merger-control legislation. These
actions actively encouraged large-scale horizontal mergers. In the US competition was
significantly reduced in a number of industries, including oil production and chemicals.
● The globalisation wave (approximately 1994 to the present). The current
globalisation wave started in the mid 1990s and expanded rapidly though the last few years of
the twentieth century and into the early years of the twenty-first century. These relatively few
but extremely important years were characterised by a number of very significant facts.
Market growth was slow. Mergers and acquisitions allowed companies to grow in
otherwise slow markets.
Interest rates were very low. Companies were able to take out relatively large loans at
much lower interest rates than would have been possible just a few years previously.
The relatively low cost of finance made mergers and acquisitions more of an economic
reality for a wider number of companies.
Supply exceeded demand in most industries, putting pressure on prices and generating a
necessity to reduce costs. One way of achieving this was through the scale economies that could
be generated by successful mergers and acquisitions.
By the late 1990s many industries were mature or close to being mature; they realised
that scale economies through mergers and acquisitions provided a viable way of reducing costs
and increasing competitiveness.
The growth of computers and IT made an increasing impact on company operations.
Geographical separation and international frontiers became less important as the Internet
expanded and crossed traditional trade borders.
Companies began to realise that the global marketplace opens up access to both buyers and
sellers of products and services. The increase on the supply side places a downward pressure on
prices and therefore on costs. The current wave is sometimes referred to as the globalisation
wave. It is characterised by very high growth in new technologies and new communication
media including the Internet. In generating the fifth merger wave it can generally be said that
companies were exposed to global competition; many of the old trade barriers weakened or
disappeared all together. In many countries public utilities were privatised, and global
competition generated pressures for deregulation in many areas. The net result was a blurring of
traditional trade boundaries and sectors. The result was an increasing pressure on companies to
change. Companies generally had to reduce costs and produce higher-quality, more
customer-oriented products. These factors combined to produce a generally favourable
environment for mergers and acquisitions.
The fifth wave is ongoing and is remarkably similar in many ways to the first wave. It will
be recalled that the first wave was propagated by the completion of the railroad network.
This was effectively the result of new technology opening up a nationwide market for goods.
In the globalisation wave, new technology in the form of computers, IT and the Internet is
opening up global markets. The globalisation imperative is assisted by a number of associated
initiatives, such as:
● the increasingly global view taken by companies;
● the expansion of the internet and electronic communications;
● the privatisation of previously state-owned bodies;
● the development of common currencies such as the euro;
● the deregulation of financial institutions;
● the relaxation of regulations relating to mergers and acquisitions;
● the increasing liberalisation of world trade and investment;
● the formation of trading blocs such as the EU.
International mergers create companies with an international scale and effectively link the
world capitalist system more firmly together.
Five major factors are key to the evaluation of mergers and acquisition. These are:
● Where a merger or acquisition is horizontal (the companies produce essentially the same
products or services), it leads to a reduction in the number of competing firms in a particular
industry. It generally augurs well for monopoly in that industry or market.
● They give the greatest scope for economics of scale and the elimination of duplicate facilities,
particularly in horizontal mergers and acquisition where there are common processes or similar
factors of production. This aids in obtaining inherent benefits, especially with respect to staff
functions such as personnel, advertising, accounting and financial responsibilities.
● Where a merger or acquisition is vertical (one of the companies is an actual or potential supplier
of goods and services to the other), it ensures a source of supply or an outlet of products or
services. This in turn, improves efficiency by improving the flow of production and ultimately
reduces handling cost.
● In conglomerate mergers or acquisitions (coming together of companies in different industries),
it leads to greater stability of earnings through the spreading of activities in different industries
with different business cycles and sometimes it aids in eliminating a static or dying industry.
● Generally, it has been proven that the combination of two different industries or companies, if
properly worked out, could result in savings in many different ways. Large scale production will
ultimately result in lower cost.
Mergers and acquisitions remain one of the viable turnaround options for restoring health to
distressed companies and should be seen as a means for their survival and growth in the 21st
century. Every merger and acquisition deal is always a big gamble which may or may not work
out regardless of the detailed planning and careful appraisal of each other’s culture or
background. Therefore, it is absolutely necessary to thoroughly evaluate a merger or acquisition
before, during and after the deal is done in order to identify the propellers moving the new
company forward.
• Permission for merger: Two or more companies can amalgamate only when amalgamation is
permitted under their memorandum of association. Also, the acquiring company should have the
permission in its object clause to carry on the business of the acquired company.
• Information to the stock exchange: The acquiring and the acquired companies should inform
the stock exchanges where they are listed about the merger/acquisition.
• Approval of board of directors: The boards of the directors of the individual companies should
approve the draft proposal for amalgamation and authorize the managements of companies to
further pursue the proposal.
• Application in the High Court: An application for approving the draft amalgamation proposal
duly approved by the boards of directors of the individual companies should be made to the High
Court. The High Court would convene a meeting of the shareholders and creditors to approve the
amalgamation proposal. The notice of meeting should be sent to them at least 21 days in
advance.
• Shareholders’ and creditors’ meetings: the individual companies should hold separate meetings
of their shareholders and creditors for approving the amalgamation scheme. At least, 75 per cent
of shareholders and creditors in separate meeting, voting in person or by proxy, must accord their
approval to the scheme.
• Sanction by the High Court: After the approval of shareholders and creditors, on the petitions
of the companies, the High Court will pass order sanctioning the amalgamation scheme after it is
satisfied that the scheme is fair and reasonable. If it deems so, it can modify the scheme. The
date of the court’s hearing will be published in two newspapers, and also, the Regional Director
of the Company Law Board will be intimated.
• Filing of the Court order: After the Court order, its certified true copies will be filed with the
Registrar of Companies.
• Transfer of assets and liabilities: The assets and liabilities of the acquired company will be
transferred to the acquiring company in accordance with the approved scheme, with effect from
the specified date.
• Payment by cash or securities: As per the proposal, the acquiring company will exchange
shares and debentures and/or pay cash for the shares and debentures of the acquired company.
These securities will be listed on the stock exchange.
Types of Mergers
Mergers may be classified into the following three types- (i) horizontal, (ii) vertical and (iii)
conglomerate.
Horizontal Merger
Horizontal merger takes place when two or more corporate firms dealing in similar lines of
activities combine together. For example, merger of two publishers or two luggage
manufacturing companies. Elimination or reduction in competition, putting an end to price
cutting, economies of scale in production, research and development, marketing and
management are the often cited motives underlying such mergers.
Vertical Merger
Vertical merger is a combination of two or more firms involved in different stages of production
or distribution. For example, joining of a spinning company and weaving company. Vertical
merger may be forward or backward merger. When a company combines with the supplier of
material, it is called backward merger and when it combines with the customer, it is known as
forward merger. The main advantages of such mergers are lower buying cost of materials, lower
distribution costs, assured supplies and market, increasing or creating barriers to entry for
competitors etc.
Conglomerate merger
Conglomerate merger is a combination in which a firm in one industry combines with a firm
from an unrelated industry. A typical example is merging of different businesses like
manufacturing of cement products, fertilisers products, electronic products, insurance investment
and advertising agencies. Voltas Ltd. is an example of a conglomerate company. Diversification
of risk constitutes the rationale for such mergers.
The Merger & Acquisition Process can be broken down into five phases:
Phase 1 - Pre Acquisition Review: The first step is to assess your own situation and determine
if a merger and acquisition strategy should be implemented. If a company expects difficulty in
the future when it comes to maintaining core competencies, market share, return on capital, or
other key performance drivers, then a merger and acquisition (M & A) program may be
necessary.
It is also useful to ascertain if the company is undervalued. If a company fails to protect its
valuation, it may find itself the target of a merger. Therefore, the pre-acquisition phase will often
include a valuation of the company - Are we undervalued? Would an M & A Program improve
our valuations?
The primary focus within the Pre Acquisition Review is to determine if growth targets (such as
10% market growth over the next 3 years) can be achieved internally. If not, an M & A Team
should be formed to establish a set of criteria whereby the company can grow through
acquisition. A complete rough plan should be developed on how growth will occur through M &
A, including responsibilities within the company, how information will be gathered, etc.
Phase 2 - Search & Screen Targets: The second phase within the M & A Process is to search
for possible takeover candidates. Target companies must fulfill a set of criteria so that the Target
Company is a good strategic fit with the acquiring company. For example, the target's drivers of
performance should compliment the acquiring company. Compatibility and fit should be assessed
across a range of criteria - relative size, type of business, capital structure, organizational
strengths, core competencies, market channels, etc. It is worth noting that the search and
screening process is performed in-house by the Acquiring Company. Reliance on outside
investment firms is kept to a minimum since the preliminary stages of M & A must be highly
guarded and independent.
Phase 3 - Investigate & Value the Target: The third phase of M & A is to perform a more
detail analysis of the target company. You want to confirm that the Target Company is truly a
good fit with the acquiring company. This will require a more thorough review of operations,
strategies, financials, and other aspects of the Target Company. This detail review is called "due
diligence." Specifically, Phase I Due Diligence is initiated once a target company has been
selected. The main objective is to identify various synergy values that can be realized through an
M & A of the Target Company. Investment Bankers now enter into the M & A process to assist
with this evaluation.
A key part of due diligence is the valuation of the target company. In the preliminary phases of
M & A, we will calculate a total value for the combined company. We have already calculated a
value for our company (acquiring company). We now want to calculate a value for the target as
well as all other costs associated with the M & A. The calculation can be summarized as follows:
Value of Our Company (Acquiring Company) $ 560
Value of Target Company 176
Value of Synergies per Phase I Due Diligence 38
Less M & A Costs (Legal, Investment Bank, etc.) ( 9)
Total Value of Combined Company $ 765
Phase 4 - Acquire through Negotiation: Now that we have selected our target company, it's
time to start the process of negotiating a M & A. We need to develop a negotiation plan based on
several key questions:
● How much resistance will we encounter from the Target Company?
● What are the benefits of the M & A for the Target Company?
● What will be our bidding strategy?
● How much do we offer in the first round of bidding?
The most common approach to acquiring another company is for both companies to reach
agreement concerning the M & A; i.e. a negotiated merger will take place. This negotiated
arrangement is sometimes called a "bear hug." The negotiated merger or bear hug is the preferred
approach to a M & A since having both sides agree to the deal will go a long way to making the
M & A work. In cases where resistance is expected from the target, the acquiring firm will
acquire a partial interest in the target; sometimes referred to as a "toehold position." This toehold
position puts pressure on the target to negotiate without sending the target into panic mode.
In cases where the target is expected to strongly fight a takeover attempt, the acquiring company
will make a tender offer directly to the shareholders of the target, bypassing the target's
management. Tender offers are characterized by the following:
● The price offered is above the target's prevailing market price.
● The offer applies to a substantial, if not all, outstanding shares of stock.
● The offer is open for a limited period of time.
● The offer is made to the public shareholders of the target.
A few important points worth noting:
Generally, tender offers are more expensive than negotiated M & A's due to the resistance of
target management and the fact that the target is now "in play" and may attract other bidders.
Partial offers as well as toehold positions are not as effective as a 100% acquisition of "any and
all" outstanding shares. When an acquiring firm makes a 100% offer for the outstanding stock of
the target, it is very difficult to turn this type of offer down. Another important element when two
companies merge is Phase II Due Diligence. As you may recall, Phase I Due Diligence started
when we selected our target company. Once we start the negotiation process with the target
company, a much more intense level of due diligence (Phase II) will begin. Both companies,
assuming we have a negotiated merger, will launch a very detail review to determine if the
proposed merger will work. This requires a very detail review of the target company - financials,
operations, corporate culture, strategic issues, etc.
Phase 5 - Post Merger Integration: If all goes well, the two companies will announce an
agreement to merge the two companies. The deal is finalized in a formal merger and acquisition
agreement. This leads us to the fifth and final phase within the M & A Process, the integration of
the two companies. Every company is different - differences in culture, differences in
information systems, differences in strategies, etc. As a result, the Post Merger Integration Phase
is the most difficult phase within the M & A Process. Now all of a sudden we have to bring these
two companies together and make the whole thing work. This requires extensive planning and
design throughout the entire organization. The integration process can take place at three levels:
1. Full: All functional areas (operations, marketing, finance, human resources, etc.) will be
merged into one new company. The new company will use the "best practices" between the two
companies. 2. Moderate: Certain key functions or processes (such as production) will be merged
together. Strategic decisions will be centralized within one company, but day to day operating
decisions will remain autonomous.
3. Minimal: Only selected personnel will be merged together in order to reduce redundancies.
Both strategic and operating decisions will remain decentralized and autonomous.
If post merger integration is successful, then we should generate synergy values. However,
before we embark on a formal merger and acquisition program, perhaps we need to understand
the realities of mergers and acquisitions.
FINANCIAL EVALUATION OF A MERGER/ACQUISITION
A merger proposal be evaluated and investigated from the point of view of number of
perspectives. The engineering analysis will help in estimating the extent of operating economies
of scale, while the marketing analysis may be undertaken to estimate the desirability of the
resulting distribution network. However, the most important of all is the financial analysis or
financial evaluation of a target candidate. An acquiring firm should pursue a merger only if it
creates some real economic values which may arise from any source such as better and ensured
supply of raw materials, better access to capital market, better and intensive distribution network,
greater market share, tax benefits, etc.
The shareholders of the target firm will ordinarily demand a price for their shares that reflects the
firm’s value. For prospective buyer, this price may be high enough to negate the advantage of
merger. This is particularly true if several acquiring firms are seeking merger partner, and thus,
bidding up the prices of available target candidates. The point here is that the acquiring firm must
pay for what it gets. The financial evaluation of a target candidate, therefore, includes the
determination of the total consideration as well as the form of payment, i.e., in cash or securities
of the acquiring firm. An important dimension of financial evaluation is the determination of
Purchase Price.
Determining the purchase price: The process of financial evaluation begins with determining
the value of the target firm, which the acquiring firm should pay. The total purchase price or the
price per share of the target firm may be calculated by taking into account a host of factors. Such
as assets, earnings, etc.
The market price of a share of the target can be a good approximation to find out the value of the
firm. Theoretically speaking, the market price of share reflects not only the current earnings of
the firm, but also the investor’s expectations about future growth of the firm. However, the
market price of the share cannot be relied in many cases or may not be available at all. For
example, the target firm may be an unlisted firm or not being traded at the stock exchange at all
and as a result the market price of the share of the target firm is not available. Even in case of
listed and oftenly traded company, a complete reliance on the market price of a share is not
desirable because (i) the market price of the share may be affected by insiders trading, and (ii)
sometimes, the market price does not fully reflect the firm’s financial and profitability position,
as complete and correct information about the firm is nto available to the investors.
Therefore, the value of the firm should be assessed on the basis of the facts and figures collected
from various sources including the published financial statements of the target firm. The
following approaches may be undertaken to assess the value of the target firm:
1 Valuation based on assets: In a merger situation, the acquiring firm ‘purchases’ the target firm
and, therefore, it should be ready to pay the worth of the latter. The worth of the target firm, no
doubt, depends upon the tangible and intangible assets of the firm. The value of a firm may be
defined as:
Value = Value of all assets – External liabilities
In order to find out the asset value per share, the preference share capital, if any, is deducted
from the net assets and the balance is divided by the number of equity shares. It may be noted
that the values of all tangible and intangible assets are incorporated here. The value of goodwill
may be calculated if not given in the balance sheet, and included. However, the fictious assets are
not included in the above valuation. The assets of a firm may be valued on the basis of book
values or realisable values as follows:
2. Valuation based on earnings: The target firm may be valued on the basis of its earnings
capacity. With reference to the capital funds invested in the target firm, the firms value will have
a positive correlations with the profits of the firm. Here, the profits of the firm can either be past
profits or future expected profits. However, the future expected profits may be preferred for
obvious reasons. The acquiring firm shows interest in taking over the target firm for the
synergistic efforts or the growth of the new firm. The estimate of future profits (based on past
experience) carry synergistic element in it. Thus, the future expected earnings of the target firm
give a better valuation. These expected profit figures are, however, accounting figures and suffer
from various limitations and, therefore, should be converted into future cash flows by adjusting
non-cash items.
In the earnings based valuation, the PAT (Profit After Taxes) is multiplied by the Price-Earnings
Ratio to find out the value.
Market price per share = EPS × PE ratio
The earnings based valuation can also be made in terms of earnings yield as follows:
The earnings yield gives an idea of earnings as a percentage of market value of a share. It may be
noted that for this valuation, the historical earnings or expected future earnings may be
considered.
Earnings valuation may also be found by capitalising the total earnings of the firm as follows:
Value = Earnings/Capitalisation rate× 100
3. Dividend-based valuation: In the cost of capital calculation, the cost of equity capital, ke, is
defined (under consta nt growth model) as:
D0 (1+g)/ P0 + g = D1 / P0 +g
Funding
Funding of Mergers and Acquisitions, Financing Techniques, Various Sources of Financing.
i) As per Companies Act, 1956 The following is the summary of legal procedures for merger
or acquisition:
• Permission for merger: Companies can amalgamate only when amalgamation is
permitted under their memorandum of association. Also, the acquiring company should
have the permission in its object clause to carry on the business of the acquired company.
• Information to the stock exchange: The acquiring and the acquired companies should
inform the stock exchanges where they are listed about the merger/acquisition.
• Approval of board of directors: Draft proposal should be approved by the boards of the
directors of the individual companies for amalgamation and authorize the managements
of companies to further pursue the proposal
• Application in the High Court: An application for approving the draft amalgamation
proposal duly approved by the boards of directors of the individual companies should
be made to the High Court. The High Court would convene a meeting of the
shareholders and creditors to approve the amalgamation proposal. The notice of meeting
should be sent to them at least 21 days in advance.
• Shareholders’ and creditors’ meetings: separate meetings should be hold by the
individual companies for their shareholders and creditors for approving the
amalgamation scheme. 75 per cent of shareholders and creditors in separate meeting,
voting in person or by proxy, must accept their approval to the scheme.
• Sanction by the High Court: The High Court, after the approval of shareholders and
creditors, on the petitions of the companies, will pass order sanctioning the
amalgamation scheme after it is satisfied that the scheme is fair and reasonable. If it
deems so, it can modify the scheme. The date of the court’s hearing will be published in
two newspapers, and also, the Regional Director of the Company Law Board will be
intimated.
• Filing of the Court order: After the Court order, its certified true copies will be filed
with the Registrar of Companies.
• Transfer of assets and liabilities: The assets and liabilities of the acquired company will
be transferred to the acquiring company in accordance with the approved scheme, with
effect from the specified date.
• Payment by cash or securities: As per the proposal, the acquiring company will
exchange shares and debentures and/or pay cash for the shares and debentures of the
acquired company. These securities will be listed on the stock exchange.
ii)
Rules 67-87 contains provisions dealing with the procedure for carrying out a scheme of
compromise or arrangement including amalgamation or reconstruction.