Great Learning Academy
Great Learning Academy is an educational
initiative that provides free online courses
across various domains such as data science,
artificial intelligence, machine learning, digital
marketing, cloud computing, and more. The
platform is part of Great Learning, a leading
global ed-tech company.
COMPETITOR
STUDY
Categories of courses Courses that cover the
fundamentals of collecting,
Courses covering various analyzing, and interpreting large
aspects of business operations, sets of data to extract meaningful
including finance, marketing, insights.
project management. Data Science and Analytics
Courses providing skills and
Business and Management strategies necessary for job
Courses focusing on the delivery Career Preparation search, resume building,
of computing services—like interview preparation.
servers, storage, databases, Cloud Computing
networking, software. Courses exploring algorithms and
Artificial Intelligence and techniques used to create
Courses designed to protect Machine Learning systems that simulate human
computer systems and networks intelligence.
from digital attack.s Cyber Security
Courses focusing on marketing
Digital Marketing strategies and tactics applied in
Courses teaching programming the digital realm.
languages, software development Programming and Software
methodologies.
Development Courses centered on managing
Big Data and analyzing massive volumes
of data using technologies.
Courses aimed at improving Personal Development
personal skills such as
communication, time Design and Visualization Courses that teach principles of
design, user experience (UX/UI),
management.
and data visualization tools.
Marketing strategies
Content Marketing :
Educational Blog Posts: Publishing articles, tutorials, and industry insights to attract visitors
and establish authority in the field of online education.
Case Studies and Success Stories: Highlighting the achievements of students and how the
courses have positively impacted their careers.
Social Media Marketing :
Platforms: Active presence on LinkedIn, Facebook, Instagram, Twitter, and YouTube to engage
with potential learners and share updates.
Community Building: Creating groups and communities on social media platforms for learners
to interact, share knowledge, and support each other.
Influencer Collaborations: Partnering with industry influencers and educators to promote
courses and reach a wider audience.
Email Marketing :
Newsletters: Regularly sending newsletters with updates on new courses, industry trends, and
special offers.
Personalized Campaigns: Using data analytics to personalize email campaigns based on user
behavior and preferences to increase engagement.
Certification and Accreditation :
Industry-Recognized Certifications: Promoting the value of certifications that learners can earn
upon course completion, which are recognized by employers.
Accreditation from Renowned Institutions: Emphasizing accreditation and endorsements from
respected educational and professional institutions.
Referral Programs :
Incentivizing Referrals: Implementing referral programs where current students and alumni can
refer others and earn rewards or discounts.
Campaigns
1. Course Launch Campaigns:
Pre-Launch Teasers: Generating buzz before a new course launch through teasers on social
media and email newsletters.
Launch Webinars: Hosting free webinars with course instructors to introduce the new
course, discuss its benefits, and answer questions.
Special Discounts: Offering limited-time discounts or early bird pricing for new course
enrollees.
2. Seasonal and Event-Based Campaigns:
Back-to-School Promotions: Special offers and discounts aligned with the start of academic
semesters.
Holiday Sales: Discounts and promotions during major holidays like New Year, Black Friday,
and Cyber Monday.
Industry Events: Campaigns around major industry conferences and events, offering
related courses at discounted rates.
3. Social Media Campaigns:
Hashtag Campaigns: Creating and promoting unique hashtags to build a community around
certain courses or topics.
User-Generated Content: Encouraging students to share their learning experiences and
successes on social media platforms.
4. Alumni Engagement Campaigns:
Alumni Networks: Campaigns to build and maintain active alumni networks, encouraging
continued engagement with Great Learning.
Alumni Webinars and Meetups: Organizing events and webinars for alumni to network and
share their experiences.
Strengths Weaknesses
1. Diverse Course Offerings 1. High Competition
2. Industry-Relevant Curriculum 2. Dependence on Technology
3. Strong Partnerships 3. Cost of Paid Courses
4. Flexible Learning Options 4. Limited Physical Presence
5. Certification and Accreditation 5. Variable Quality
S W
6. Practical Learning Approach
7. Career Support Services
Opportunities
1. Growing Demand for Online
O T
Threats
1. Intense Competition
Learning 2. Regulatory Changes
2. Expansion into New Markets 3. Economic Downturns
3. Corporate Training Programs 4. Technological Barriers
4. Technological Advancements 5. Cybersecurity Risks
5. New Course Developments
