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JD - Growth Manager

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32 views5 pages

JD - Growth Manager

Uploaded by

subhanandan.palit
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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A portfolio of market leading DTC Beauty & Personal Care brands across make-up,

skincare, mom and baby products, haircare and intimate hygiene. Each of our Brands
are committed to not just inclusive beauty, responsible, effective and clean care but
also to help each of our communities meet their individual aspirations through our
Brands and supported by our Content, Creator and Community arms.

WYN BEAUTY by Serena World’s largest DTC Toxin free and trusted
Williams, is clean, high- Makeup brand for the Mom and Baby personal
performing, skin-loving South Asian Skin tone. care, and home of The
makeup designed for life, Mompreneur Program,
not just a photo finish. One of Asia’s largest
platforms for micro-mom
entrepreneurs.
Solving women’s intimate One of India’s largest US Sourcing the best global
needs with disruptive certified organic beauty & ingredients to bring
products, and ending personal care brands effective experiences &
Period Poverty in India committed to bringing farm innovation to South Asian
through its foundation to face products to all. skin & hair care regimes.

Good Media Co is one of Asia’s largest digital Content companies


with 200 million MAUs and 4.5 billion monthly organic
impressions and market-leading content assets that span
beauty, fashion, lifestyle, movies, entertainment and parenting.

Good Creator Co is one of Asia’s largest tech-enabled


influencer platforms with over 1.5 million creators and
influencers providing content creation, deep data analytics,
offline events, brand endorsements, networking and
entertainment industry opportunities to influencers at scale.
The Good Communities is one of the first and most unique
initiatives by a beauty company to build large deep interest
communities. These centre around inclusive beauty, positive
parenting & sexuality, and holistic living. A proprietary tech
stack, omni-channel touch-points and a strategic
partnership with Meta power the Communities.

The Mompreneur Program Sirona Foundation

One of Asia’s Largest Platforms to On a mission to end period poverty in India


support and accelerate Mom Micro- & support every vulva owner’s access to
Entrepreneurs. Created by The Moms sustainable menstrual care. Harnessing
Co. and backed by the Government of data backed & impact oriented
India’s, Startup India initiative along with interventions to reach 1 million lives.
global companies like WhatsApp among
others.
For more details log on to https://goodglamm.com/
Job Title:
Growth Manager – DTC & Marketplace

Job Location:
Delhi

About the Department At the Good Brands Co. you will be working in the Marketplace Team.

Job Description / 1. Customer Acquisition: Develop and implement strategies to attract new
Role & Responsibilities customers through various channels such as social media, search
engines, email marketing, and partnerships.

2. Customer Retention: Design and execute programs to retain existing


customers, including loyalty programs, personalized marketing, and
customer feedback loops.

3. Data Analysis: Use data analytics to understand customer behaviour,


track performance metrics, and identify growth opportunities. This
includes A/B testing, cohort analysis, and other data-driven approaches.

4. Product Optimization: Collaborate with product teams to enhance the


customer experience and improve conversion rates. This could involve
website optimizations, improving the checkout process, and ensuring a
seamless user experience.

5. Marketing Campaigns: Plan and manage marketing campaigns that


drive brand awareness and sales. This includes content marketing,
influencer partnerships, and paid advertising.

6. Customer Segmentation: Segment the customer base to tailor


marketing efforts and improve targeting. Understanding different
customer personas and their needs is crucial for effective marketing.

7. Cross-Functional Collaboration: Work closely with other departments


such as sales, customer service, and product development to align
growth strategies with overall business goals.

8. Budget Management: Allocate and manage budgets for various growth


initiatives to ensure cost-effective spending and high ROI.

9. Trend Analysis: Stay updated on industry trends and competitor


activities to keep the company's growth strategies innovative and
competitive.
Job Specification: ● Experience: 5-48 years
● Should come with team handling experience
● Good communication (Spoken + Written)
● Willing to learn quickly & adapt

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