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Customer perspective on finance

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8 views7 pages

4 Finance

Customer perspective on finance

Uploaded by

Prafulkumar Holkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CH-2 RESEARCH METHODOLOGY

RESEARCH DESING & SAMPLE SIZE

SAMPLE DESIGN

1. SAMPLE SIZE –

150 students and 50 parents were selected for this research.

Area of study-

KALYAN CITY.

PRIMARY AND SECONDARY DATA

SOURCES OF DATA COLLECTION

There is two of data collection method, which is being used in the research:

1. Primary data
2. Secondary data

PRIMARY DATA
Primary data involves getting original data directly about the product and market. Primary
research data is the data that did not exist before. It is designed to answer specific question of
interest to the researcher.

QUESTIONNAIRES-

A questionnaire is a research instrument consisting of a series of questions and other


prompts for the purpose of gathering information from respondents. Questionnaire where filled
by Google scholar. Also Questionnaire where filled by 150 students and 50 parents.

SECONDARY DATA

Secondary data research paper downloaded from Google scholar and other resources like
online library, Secondary data used in this researched was taken from internet, journals and also
from the report article, reference book. Data analysis will be done using excel software.
Ch 3-REVIEW OF LITRETURE-:

Usability is the most traditional concept of study in human–computer interaction (HCI) research
(Olson and Olson, 2003; Karat, 2003). Usability has been defined as a ‘‘the measure of the
quality of a user’s experience when interacting with a product or system.

1. VARIABLE- Usability.

Arora (2003) made an attempt to prove that technology had a definitive role in facilitating
transactions in the banking sector; and the impact of technology had resulted into the
introduction of new products and services by various banks in India. The author discussed
various initiatives taken by the banks to manage transformation and these initiatives had brought
customers the convenience of anywhere, anytime banking. The author concluded that technology
was a facilitator for advancement in the core business of banking and not an end in itself.

2. VARIABLE- Technology
Online banking offers many benefits to banks as well as to customers. However, in global terms
the majority of private bankers are still not using online banking channel. There exist multiple
reasons for this. To start with, customers need to have an access to the Internet in order to utilize
the service. Furthermore, new online users need first to learn how to use the service (Mols et
al., 1999).

3. VARIABLE- Utilize the service


Singhal and Padhmanabhan (2008) explored that the major factors responsible for internet
banking based on respondents‟ perception on various internet applications and internet banking
increasingly becoming popular because of convenience and flexibility. It also provides a
framework of the factors which are taken to assess the internet banking perception.

4. VARIABLE- Perception

Successful internet banking sites should be both easy to learn and use, since the perception about
these characteristics is likely to lead in higher adoption behavior (Jahangir and Begum,
2008). Hence, the prevention of the “under-used” useful system effect passed through the
development of systems that are both like to use and easy to learn. According to Moon and
Kim (2001), easy to use information systems will belles threatening to most users.

5. VARIABLE- Like
Consumer attitude and adoption of internet banking have shown that there are several factors
affecting the consumer’s attitude towards online banking such as person’s demography,
motivation and behavior towards different banking technologies and individual acceptance of
new technology. It has been found that consumer’s attitudes toward online banking are
influenced by the prior experience of computer and new technology (Laforet and Li 2005) [20]. As
far as online banking adoption is concerned, security, trust and privacy concerns have been
outlined as extremely important ones from the consumer’s standpoint (Benamati and Serva 2007)
[4]. Online banking requires perhaps the most consumer involvement, as it requires the consumer
to maintain and regularly interact with additional technology (a computer and an Internet
connection) (Jane et al, 2004). Consumers who use e-banking use it on an ongoing basis and need
to acquire a certain comfort level with the technology to keep using it (Servon, and Kaestner
2008)

6. VARIABLE- Factor aff


The concept of “Customer or User Satisfaction level” as a key performance indicator within the
businesses has been in use since the early 1980s (Bailey & Pearson 1983; Ives, Olson, & Baroudi
1983) [2]. Similarly, the end user computing satisfactions have been studied since the 1980
(Bailey & Pearson 1983; Chin, Diehl, & Norman 1988; Ives et al., 1983; Rivard & Huff 1988).
The user satisfaction can be seen as the sum of the user’s feeling and attitudes toward several
factors that affect the usage situation (Bailey et al., 1983).

7. VARIABLE- Satisfaction level.


Uppal and Chawla (2009) study about “ online banking channel based banking services an
empirical study investigated the customer perception regarding the necessity of online
banking services bank fraud , future of online banking , preference regarding use of online
banking and the problems encountered by online banking customers. The study depicted
that customer of all bank group are interested in online banking services but at the same they
face problem like inadequate knowledge , poor knowledge ,lack of infrastructure and
difficulty they face in opening an account

8. VARIABLE- problems

V1- Usability.

V2- Technology.

V3- Utilize the services.

V4- Perception.

V5- Like to use.

V6- Factors affecting.

V7- Satisfaction level.

V8- Problems encountered.


h 4- Data Analysis

TABLE No-1.1

Gender No of responses percentage

male 126 63%

female 74 37%

total 200 100

CHART-1.1

INTERPRETATION:
From above pie chart 63% respondent are male and 37% respondent are female involved.

TABLE NO-1.2

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