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Bcoe 141

commerce

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125 views

Bcoe 141

commerce

Uploaded by

89630
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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No.

of Printed Pages : 4 BCOE-141

BACHELOR OF COMMERCE
(B.Com.)
Term-End Examination
June, 2022

BCOE-141 : PRINCIPLES OF MARKETING

Time : 3 hours Maximum Marks : 100


Note : Answer any five questions. All questions carry
equal marks.

1. Describe various bases for segmenting consumer


markets with examples. 20

2. Explain various factors which influence


consumer behaviour. 20

3. ‘‘New product development involves marking out


and supervising the search, screening,
development and commercialisation.’’ Comment
on the statement with suitable example. 20

4. Describe various objectives of pricing. 20

5. Explain four different geographical pricing


strategies used by the marketers. 20
BCOE-141 1 P.T.O.
6. Discuss various factors influencing the choice of

channel, giving suitable examples. 20

7. Compare various components of promotion mix,

stating their respective advantages and

disadvantages. 20

8. Write short notes on any four of the

following : 45=20
(a) Importance of Personal Selling
(b) Sales Promotion

(c) Criticism of Advertising


(d) Publicity
(e) Services Marketing
(f) Rural Marketing

BCOE-141 2
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BCOE-141 3 P.T.O.
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BCOE-141 4

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