Module 4
Module 4
1. Qualitative research….
Qualitative research is an approach for exploring and
understanding the meaning individuals or groups ascribe to a
social or human problem. The process of research involves
emerging questions and procedures, data typically collected in
the participant’s setting, data analysis inductively building
from particulars to general themes, and the researcher making
interpretations of the meaning of the data.
When to use qualitative research?
1. To explore a problem
2. To provide a complex detailed understanding of an issue
3. To empower individuals to share their stories, hear their voices, or minimise power
relationships
4. To write in a literary, flexible style that conveys stories, or theatre, or poems,
without the restrictions of formal academic structures
5. To understand the context or settings in which participants address an issue or a
problem
6. To develop theories when partial or inadequate theories exist, or existing theories
do not adequately address the complexity of a problem
7. To study problems that do not fit quantitative measures and statistical analyses .
Qualitative Data Collection
1. Interviews
2. Observations
3. Documents
Qualitative Data Collection
1. Interviews:
– Open-ended questions and probes yield in-depth responses about
people’s experiences, opinions, perceptions, feelings and knowledge.
– Data consist of verbatim quotations with sufficient context to be
interpretable.
– Questioning Route:
* Opening Questions
* Introductory Questions
* Transition Questions
* Key Questions
* Ending Questions
Qualitative Data Collection
2. Observations:
– Fieldwork descriptions of activities, behaviors, actions,
conversations, interpersonal interactions, organizational or
community processes, or any other aspect of observable
human experience.
– Verbal behavior
– Expressive behavior
– Spatial relations
– Temporal patterns
– Physical objects
Qualitative Data Collection
3. Documents:
– Written materials and other documents, programs records;
memoranda and correspondence; official publications and
reports; personal diaries, letters, artistic works, photographs,
and memorabilia; and written responses to open-ended
surveys.
• Annual reports
1. Narrative Research
2. Phenomenological Research
3. Grounded Theory
4. Ethnography
5. Case Study
1. Narrative research
– Systematic approach
4. Ethnography…
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The Report Preparation and Presentation Process
Problem Definition, Approach,
Research Design, and Fieldwork
Data Analysis
Report Preparation
Oral Presentation
Research Follow-Up
Report Format
I. Title page
II. Letter of transmittal
III. Letter of authorization
IV. Table of contents
V. List of tables
VI. List of graphs
VII. List of appendices
VIII. List of exhibits
IX. Executive summary
a. Major findings
b. Conclusions
c. Recommendations
Report Format
X. Problem definition
a. Background to the problem
b. Statement of the problem
XI. Approach to the problem
XII. Research design
a. Type of research design
b. Information needs
c. Data collection from secondary sources
d. Data collection from primary sources
e. Scaling techniques
f. Questionnaire development and pretesting
g. Sampling techniques
h. Fieldwork
Report Format
XIII. Data analysis
a. Methodology
b. Plan of data analysis
XIV. Results
XV. Limitations and caveats
XVI. Conclusions and recommendations
XVII. Exhibits
a. Questionnaires and forms
b. Statistical output
c. Lists