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Voice Bot Literature Review-WPS Office

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Usama Burki
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0% found this document useful (0 votes)
12 views3 pages

Voice Bot Literature Review-WPS Office

Tere Liye jumu diwana ban ky tere liye

Uploaded by

Usama Burki
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Voice bot

Made by : Usama burki,Muhammad umer,Danish saddique,Hafiz muhammad bilal

Supervisor: sir Saad Ahmed

Institute: iqra university

Date:wed, July 28

==========================================================================================================================================================

Introduction :

Today voice as an interactive channel by voice assistants like Alexa, Google home, Siri, Bixby,
and Cortana has become reality and essential part of our day today lives. Consumers today are
becoming part of this new voice-based ecosystem and brands are utilizing this opportunity to get
more closure to them. Customers are performing mundane tasks with the help of digital voice
assistants. As a result, the way brands and marketers of various sector like retail, banking and
finance, education, hospitality, hospital, and real estate giants are interacting with the consumers
is also changing. This is resulting in growth of ecosystem in 3 ways: voice assistant providers
are increasing and improving the skill set of their voice devices, industry giants are using these
skills in increasing better services in a form of service touch point and consumers are plugging
themselves in this ecosystem by buying these voice assistants. Taking this view into consideration
the purpose of this paper is to gain an insight on how digital voice assistants are impacting the
marketing strategy. The objective of this paper is to review the benefits and application and
barriers for voice technology through voice assistants in the present situation. The present paper
also aims at finding out how the marketing dynamics are changing

Literature review:

Consumers buying behavior can be influenced by voice assistant for various service sectors as
adoption of voice technology is both opportunity and challenge. Firms can use voice assistant as
a new communication channel and touch point which will also uplift the brand image of these
firms as an innovative service provider. The term Voice Assistant means conversational agent who
does tasks, whether functional or social, with or for a person and who is capable to improve
his/her understanding of the speaker and the background. Incorporated in smart objects, this app
utilizes a combination of AI techniques, including automated speech recognition (ASR), text-to-
speech synthesis (TTS), and natural language understanding (NLU) to communicate with normal
interactions with people by conversationWith more industries taking over voice assistants,
Financial Service companies will need to begin integrating these voice-based technologies into
customer acquisition and retention strategies, marketing, sales and customer experience. Financial
Service companies can use their internal voice assistants to increase their employees' and sales
executives' productivity and effectiveness. UBS pilots its back-office staff with intelligent virtual
assistant Amelia. Amelia works with customer sales assistants to transfer funds from the
deceased to the beneficiaries and assists staff in confirming information and filling out forms.
UBS has started an initial United States pilot with a dozen sales assistants and plans to start the
app for its customers worldwide this year. UBS also operates another Amelia driver with its
internal tech desk in the United Kingdom

Although speakers can help organize and manage daily routines of customers, they can act as a
channel and offer voice-based services which go beyond personalized support for the provision of
banking services. Customers have long been using financial apps for personal banking because
they can carry out banking tasks without personal interactions on mobile devices. Customers are
provided with the convenience and luxury of Voice-enabled digital banking which allows them to
carry out banking transactions only via voice.

Early vision of voice support services from Bank of America led to investments in Erica, aimed at
helping customers manage financial lives using predictive analytics and cognitive message. Erica
took customer relationships into the next level of personalization, modulated on the personal
banker. (Tearsheet,2017) Erica has all the information about customers In the Education sector
also voice assistant is contributing in educating kids and adults. Problem Pal is proposed in
(Trivedi,2018), an Alexa Skill that enables teachers to produce content from voice commands
automatically. The capacity of Wikipedia, Wolfram Alpha and the Khan Academy can generate
practical questions about any subject. Speakers are exceptionally good at mathematics and
spelling words, so they can be used to monitor and check their performance in mathematics by
primary school students. In a first and second grade sample of primary students (Selak. 2017),
students have regularly verified their mathematical results and have not requested their teacher's
assistance Alexa may be useful for an appointment in health care Plan, patient information,
pharmacy, and pharmacy information facts. Anybody can use Alexa to track the Doctor's availability
and we can prepare our Offering of rooms, appointment. Alexa may be used to take the patient's
concentration Information of patients such as medications, and diet. Boston Children's has checked
Alexa's abilities to support hospital employees in regular activities. One of the Intensive Care Unit
(ICU) skills gives nurses detailed information on medical dosage, unique procedures, contact
information for staff and other related data points. It also helps users to decide where a medical
device or prescription is stored in a large storage room to save their time.

Research Methodology

This research is based on desk research methodology and nonempirical research. This research
include literature reviews ,conceptual articles, newspaper, articles, blogs, websites and online
databases etc., author’s subjective opinion and journalistic type report featuring real life examples
of adoption of voice technology in various sectors and usage by different customers. This
understanding is important for identification and promotion of this emerging technology in
various sectors like education, hospitality, real estate, hospitals,automobile and banking and
financial institutes. This study can be used by researchers and young scholars for their future
research, publications, and collaborations. Since the adoption of this technology in various service
sector is very new, number of publications, articles and blogs are from 2012 to 2020

Conclusion

The findings from this study will give insights on usage of digital voice assistants that will be
helpful for academicians as well as practitioners from the corporate world. It will help the firms
to adopt different marketing strategies for customer engagement through voice assistants.
Investing in voice solutions today will help businesses develop a new communication channel with
their customers and better prepare for future conversational engagements. This study will
enhance the knowledge base of academicians and will contribute to the wisdom of practitioners
(the ones who are novel to this technology) to appropriately draft and revisit their marketing
strategy by considering the benefits of digital voice assistants

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