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Digital Imaging 2 Marking KEY MAJOR PROJECT

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Wisiso
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6 views

Digital Imaging 2 Marking KEY MAJOR PROJECT

Uploaded by

Wisiso
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Bachelor of Arts (Hons) in Creative Multimedia

Digital Imaging 2 | DMULT107; MAJOR PROJECT MARKING KEY (45%)

Student: Date: Lecturer:

DIGITAL WORKBOOK
Research and idea generation
Evidence of research, Idea generation has annotation explaining creative approach 5

Rationale is clear, demonstrates understanding of design theories and the design


process holistically 10 /20
Workbook
• Workbook is neatly arranged and follows the Design process 5
• Annotation were done
• Brainstorming/Mind mapping
• Development of ideas
• Final artworks
• Interactivity

EXECUTION [Application, Skill, Creativity and Analysis]


Technical Skill
1. Software Skills
• Software tools were utilized to communicate the
intended concept.
• Effects applied add an artistic value to artworks 10
• Animation principles were applied in accordance with
the concept
2. Layout and Composition
• Layout Principles were applied 10
(balance, proximity, alignment, repetition, 30
contrast and space)
3. Typography
• Commitment and understanding of type in context of
visuals varied exploration of ideas.
• Typographic principles were applied 10 /60
Choice of Fonts and type application
Legibility and readability

Creativity
• Good use of language to attract audience
• Visual appeal of artworks 20 20
• Placement and composition of design elements
Design principles were utilized to create attractive
artwork
• Professional finish of artworks
Uniformity
• There is unity and consistency from one
artwork to the other 10 10
• Brand is visible and same colour theme is maintained
across
PROFESSIONAL PRACTICE

Neatness and Presentation


• All artworks are neat and presentable 5
• Presentation was planned and has all the relevant information

• Presenter is prepared and articulates himself/herself well


5
/20
Workbook
• Workbook is neatly arranged and follows the Design process
• Annotation were done 5
• Concept is clearly explained
• Evidence of research

• Brainstorming/Mind mapping
• Idea Generation 5
• Development of ideas
• Final artworks

OVERALL MARK

TOTAL MARKS 100 /100

Weight 45 %
/45

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