Web Mining





Web Mining is the process of Data Mining techniques to automatically discover and
extract information from Web documents and services. The main purpose of web mining
is to discover useful information from the World Wide Web and its usage patterns.

What is Data Mining?

Web mining is the best type of practice for sifting through the vast amount of data in
the system that is available on the World Wide Web to find and extract pertinent
information as per requirements. One unique feature of web mining is its ability to
deliver a wide range of required data types in the actual process. There are various
elements of the web that lead to diverse methods for the actual mining process. For
example, web pages are made up of text; they are connected by hyperlinks in the system
or process; and web server logs allow for the monitoring of user behavior to simplify all
the required systems. Combining all the required methods from data mining, machine
learning, artificial intelligence, statistics, and information retrieval, web mining is an
interdisciplinary field for the overall system. Analyzing user behavior and website
traffic is the one basic type or example of web mining.
Applications of Web Mining
Web mining is the process of discovering patterns, structures, and relationships in web
data. It involves using data mining techniques to analyze web data and extract valuable
insights. The applications of web mining are wide-ranging and include:
 Personalized marketing:Web mining can be used to analyze customer
behavior on websites and social media platforms. This information can be
used to create personalized marketing campaigns that target customers based
on their interests and preferences.
 E-commerce: Web mining can be used to analyze customer behavior on e-
commerce websites. This information can be used to improve the user
experience and increase sales by recommending products based on customer
preferences.
 Search engine optimization: Web mining can be used to analyze search
engine queries and search engine results pages (SERPs). This information can
be used to improve the visibility of websites in search engine results and
increase traffic to the website.
 Fraud detection: Web mining can be used to detect fraudulent activity on
websites. This information can be used to prevent financial fraud, identity
theft, and other types of online fraud.
  Sentiment analysis: Web mining can be used to analyze social media data
and extract sentiment from posts, comments, and reviews. This information
can be used to understand customer sentiment towards products and services
and make informed business decisions.
 Web content analysis: Web mining can be used to analyze web content and
extract valuable information such as keywords, topics, and themes. This
information can be used to improve the relevance of web content and
optimize search engine rankings.
 Customer service: Web mining can be used to analyze customer service
interactions on websites and social media platforms. This information can be
used to improve the quality of customer service and identify areas for
improvement.
 Healthcare: Web mining can be used to analyze health-related websites and
extract valuable information about diseases, treatments, and medications.
This information can be used to improve the quality of healthcare and inform
medical research.
Process of Web Mining

Web Mining Process

Web mining can be broadly divided into three different types of techniques of mining:
Web Content Mining, Web Structure Mining, and Web Usage Mining. These are
explained as following below.

Pause
Unmute

×
 Categories of Web Mining

 Web Content Mining: Web content mining is the application of extracting

useful information from the content of the web documents. Web content
consist of several types of data – text, image, audio, video etc. Content data is
the group of facts that a web page is designed. It can provide effective and
interesting patterns about user needs. Text documents are related to text
mining, machine learning and natural language processing. This mining is
also known as text mining. This type of mining performs scanning and
mining of the text, images and groups of web pages according to the content
of the input.
 Web Structure Mining: Web structure mining is the application of
discovering structure information from the web. The structure of the web
graph consists of web pages as nodes, and hyperlinks as edges connecting
related pages. Structure mining basically shows the structured summary of a
particular website. It identifies relationship between web pages linked by
information or direct link connection. To determine the connection between
two commercial websites, Web structure mining can be very useful.
 Web Usage Mining: Web usage mining is the application of identifying or
discovering interesting usage patterns from large data sets. And these patterns
enable you to understand the user behaviors or something like that. In web
usage mining, user access data on the web and collect data in form of logs.
So, Web usage mining is also called log mining.
Challenges of Web Mining
  Complexity of required web pages: Basically, there is no cohesive
framework throughout the site’s pages so when compared to conventional
text, they are incredibly intricate in the process. The web’s digital library
contains a vast number of documents in the actual system. There is no set
order in which these libraries are typically arranged for the user.
 Dynamic data source in the internet: The required online data is updated in
real time. For instance, news, weather, fashion, finance, sports, and so forth is
not possible to indicate properly.
 Data relevancy: It is much believed that a particular person is typically only
concerned with a limited percentage of the internet throughout the process,
with the remaining portion containing data that may provide unexpected
outcomes for the actual requirement and is unfamiliar to the user to verify.
 Too much large web: Basically, the web is getting bigger and bigger very
quickly in the system. The web seems to be too big for data mining and data
warehousing as per requirement.
Comparison between Data Mining and Web Mining
Parameters Data Mining Web Mining

Data Mining is the process Web Mining is the process

that attempts to discover of data mining techniques
Definition pattern and hidden to automatically discover
knowledge in large data and extract information
sets in any system. from web documents.

Web Mining is very useful

Data Mining is very useful
Application for a particular website and
for web page analysis.
e-service.

Data scientist and data Data scientists along with

Target Users
engineers. data analysts.

In Web Mining get the

In Data Mining get the information from
Structure information from explicit structured, unstructured
structure. and semi-structured web
pages.

Clustering, classification,
Web content mining, Web
Problem Type regression, prediction,
structure mining.
optimization and control.
 Parameters Data Mining Web Mining

Special tools for web

It includes tools like
mining are Scrapy,
Tools machine learning
PageRank and Apache
algorithms.
logs.

It includes application level

It includes approaches for
knowledge, data
data cleansing, machine
Skills engineering with
learning algorithms.
mathematical modules like
Statistics and probability.
statistics and probability.

Conclusion
The actual technique of finding patterns and gaining knowledge for the system
requirements from web data is known as web mining. It is employed in many different
fields as per need, including fraud detection, e-commerce, and marketing process. The
overall applications range widely and have a significant influence, from tailored advice
to improvements in healthcare for the future aspect. The text mining, natural language
processing, picture analysis, link analysis, and other methods are the initial examples of
web mining approaches for the system as well as users. While the data mining process
is used with proper structured and semi-structured data, web mining mostly works with
the unique unstructured web data.