Privacy and Data Protection in Trade Agreements
Privacy and Data Protection in Trade Agreements
Against the backdrop of the advanced digitization of world trade and the serious implications of
the data-driven economy for the protection of personal data, the topic of privacy and data
protection has become a central element in policy debates during trade negotiations. It has also
been reflected in the latest generation of trade treaties of bilateral and regional nature that seek
to reconcile the free flow of data, as a fundament for the seamless data economy, and the
protection of the right to privacy.1
Privacy under the WTO framework
Privacy and data protection were not discussed during the Uruguay Round. Although the WTO
membership recognized the implications of digitization for trade already in 1998, launching a
Work Programme on E-commerce, this initiative to revise the rules in the domains of trade in
services, trade in goods, intellectual property protection and economic development did not bear
any fruit over two decades. WTO law nonetheless applies to online trade, as many of the existing
rules and commitments are technologically neutral and can be applied to online situations, as
confirmed by GATS cases. WTO law also includes certain mechanisms, such as the ‘general
exceptions’ formulated under Article XX GATT 1994 and Article XIV GATS, that are meant to
reconcile economic and non-economic objectives and domestic values such as privacy protection.
Of specific interest for this contribution’s discussion is the extent to which the general exceptions
can be used to justify maintaining and adopting restrictions to trade on the grounds of privacy
protection. While Article XX GATT does not provide a fitting category, Article XIV GATS does.
Article XIV(c)(ii) GATS specifies that laws and regulations related to ‘the protection of the privacy
of individuals in relation to the processing and dissemination of personal data and the protection
of confidentiality of individual records and accounts’ can be ‘excused’. The application of this
exception has not been tested so far but there is scholarly literature that has discussed it. The
focus has been in particular on exploring whether the high standards of protection endorsed by
the European Union (EU)’s General Data Protection Regulation (GDPR) would pass the test of the
GATS exception clause.2 Some doubts as to the compatibility of the GDPR have been expressed in
this regard, as the EU might not find appropriate evidence on the performance of the GDPR, which
would undermine the strength of a challenged measure’s contribution to securing compliance.
Another argument put forward is that there might be less trade restrictive measures reasonably
available for attaining the EU’s desired level of data protection, as the GDPR is in many respects
excessively burdensome with sizeable extraterritorial effects. Thirdly, the GDPR provisions on the
transfer of personal data to third countries could fail the chapeau test of Article XIV GATS, as the
EU might not have been consistently implementing them, discriminating between different
countries in finding adequate levels of protection and in cooperating with them.3
Beyond the general exceptions in WTO law, finding a balance between data protection at home
and the liberalization of digital trade and cross-border data flows in particular has become a
1 M. Burri, ‘Interfacing Privacy and Trade’, Case Western Journal of International Law 53 (2021), 35–88; A. Chander and
P.M. Schwartz, ‘Privacy and/or Trade’, University of Chicago Law Review 90 (2023), 49–135.
2 See R.H. Weber, ‘Regulatory Autonomy and Privacy Standards under the GATS’, Asian Journal of WTO and
International Health Law and Policy 7 (2012), 25–47; K. Irion, S. Yakovleva and M. Bartl, Trade and Privacy:
Complicated Bedfellows? (Amsterdam: Institute for Information Law, 2016), at 27–33.
3 Irion et al., ibid., at 36–39; also D.A. MacDonald and C.M. Streatfeild, ‘Personal Data Privacy and the WTO’, Houston
4 M. Burri (ed), Big Data and Global Trade Law (Cambridge: Cambridge University Press, 2021); S. Peng, C. Lin and T.
Streinz (eds), Artificial Intelligence and International Economic Law (Cambridge: Cambridge University Press, 2021).
5 This analysis is based on the TAPED dataset administered by the University of Lucerne. For all data, see
https://unilu.ch/taped.
Key literature:
M. Burri (ed), Big Data and Global Trade Law (Cambridge: Cambridge University Press, 2021).
M. Burri, ‘Interfacing Privacy and Trade’, Case Western Journal of International Law 53 (2021),
35–88.
M. Burri, ‘Privacy and Data Protection’, in D. Bethlehem, D. McRae, R. Neufeld and I. Van Damme
(eds) The Oxford Handbook on International Trade Law, 2nd edn. (Oxford: Oxford University
Press, 2022), 745–767.
A. Chander and P.M. Schwartz, ‘Privacy and/or Trade’, University of Chicago Law Review 90
(2023), 49–135.
S. Yakovleva, ‘Privacy Protection(ism): The Latest Wave of Trade Constraints on Regulatory
Autonomy’, University of Miami Law Review 74 (2020), 416–519.