Brand Identity Manual

Version 2.0 March 30, 2011

This manual has been specially designed to provide guidelines

for the application and respect of the Brand throughout all
our communications materials. By applying it thoroughly and
consistently, it will contribute to strengthen Technip’s identity.
 Technip Brand Identity Manual v2.0

One Brand, One Technip

In our very competitive environment, now more than ever Technip needs a strong brand
image to serve as a foundation for our cohesion and commercial success.

That is why Group management decided to revitalize our Brand. An inspiring vision, re-defined
values and a new tagline that reflects our ambition: these are all elements that will set Technip
apart from the competition.

This Brand Manual shows how we will express this new brand identity in all of our
communications media going forward. It is a key reference tool for applying and respecting
our Brand, and will allow us to fully and properly ensure its management over the long term.

Our Brand is an asset. Its revitalization will create better understanding and greater visibility for
Technip in the market place. It will also bring increased pride for all of us, and will add value to
our company.

Together let’s take our Brand and our company further!

Thank you.
Christophe Bélorgeot
Vice President, Group Communications
Contents Technip Brand Identity Manual v2.0

1.0 The Technip logo 5.0 Brochures 7.0 Exhibition and Display
1.1 Color and mono 5.1 A4 front covers 7.1 Posters and wall panels
1.2 With tagline 5.2 A4 inside page layout example 7.2 Banner stands
1.3 Tagline translation 5.3 A4 back cover 7.3 Pop-up stands
1.4 Usage 5.4 Partner logos 7.4 Guidelines for
1.5 Clear space 5.5 A4 landscape cover custom-built stands
5.6 A5 and A6 covers 8.0 PowerPoint
2.0 Visual identity
5.7 Square cover 8.1 Guidelines and templates
2.1 Sustainable design and
printing guidelines 5.8 Gatefold leaflet 8.2 Colors assigned to segments
5.9 1/3 A4 leaflets
2.2 Brand elements
5.10 US letter-size cover 9.0 Advertising
2.3 Primary color palette
9.1 Corporate
2.4 Secondary and tertiary 6.0 Bid Tenders
color palettes 9.2 Recruitment
6.1 Executive Summary
2.5 Primary typeface – A4 front cover 10.0 Disk Packaging
2.6 Secondary typeface 6.2 Executive Summary 10.1 Wallet, covers and label
2.7 Image guidelines – A4 page layout 10.2 Jewel case
2.8 Image guidelines for the 6.3 Executive Summary
brand elements – A4 back cover 11.0 Internal newsletters
2.9 Email signature 6.4 Executive Summary 11.1 printed (work in progress)
– A4 landscape front cover 11.2 online (work in progress)
3.0 Copywriting 6.5 Executive Summary
3.1 Style – A4 landscape page layout Contacts
6.6 Executive Summary
4.0 Stationery
– A4 landscape back cover
4.1 Letterheads and
6.7 Executive Summary
continuation sheet
– US letter-size front cover
4.2 Business cards
6.8 Executive Summary
4.3 Compliment slips – US letter-size page layout
Please note:
4.4 Envelopes 6.9 Binder covers and spines
Downloadable files for professional usage are available
6.10 Inside pages from the Brand Point ‘Applying the brand’ section.
1.0 The Technip logo
1.1 The Technip logo – color and mono Technip Brand Identity Manual v2.0

The standard logo

There are two versions of the logo; the standard logo and a
version with the ‘take it further’ tagline.

Color logo
To be used only on white or light backgrounds.
PANTONE 293 PANTONE 185
Cyan 100% Magenta 56% Magenta 100% Yellow 80%

Mono logo
To be used when color reproduction is not possible.

Black 100%

1
1.2 The Technip logo – with tagline Technip Brand Identity Manual v2.0

‘take it further’ tagline

When the logo is accompanied by our ‘slogan’ or ‘tagline’
it must be used in the format shown. The position of the
line in relation to the logo cannot be altered in any way.
The concept of ‘take it further’
‘take it further’ is our tagline which sums up our vision,
mission and values.
This is the essence of our brand. It expresses our unique
spirit and our attitude in everything we do.
How to use our logo with its tagline
If ‘take it further’ is used, it must always appear with the
Technip identity in a fixed relationship.
It may appear on communications meant for either
external or internal audiences.

2
1.3 The Technip logo – tagline translation Technip Brand Identity Manual v2.0

‘take it further’ translated

The tagline should always appear in English, however if a
translation is required, for legal reasons, then the version
shown with an asterisk should be used. This should be
accompanied by text showing the translation e.g.
‘*toujours plus loin’ in small italic type. This would
appear at the bottom of an advertisement/display panel
or on the back page of any brochure or leaflet along
with any other credits or disclaimers and should not
form part of the logo.

*toujours plus loin

*vamos mais longe

3
1.4 The Technip logo – usage Technip Brand Identity Manual v2.0

The standard logo The logo with tagline

Use the standard logo for corporate identification Use the logo with tagline for promotional purposes
Use the standard logo on any signage; (internal and external)
Use the standard logo on stationery, including business cards; Use the logo with tagline for advertising or display material;
Use the standard logo on vessels. Use the logo with tagline for corporate literature
Use the standard logo when the logo is displayed near other logos, (on the front or back cover, or both);
i.e. partners logo, client logo, or associated with another logo. Use the logo with tagline for presentations.

Don’t alter the positioning or wording of the logo with tagline.

Don't use the logo with tagline on the inside pages of corporate
literature or any brochure.

4
1.4 The Technip logo – usage Technip Brand Identity Manual v2.0

Correct usage
Always use the correct logo master files.

In special cases an all-white version of the logo may be

used against dark or colored backgrounds.

5
1.4 The Technip logo – usage Technip Brand Identity Manual v2.0

Correct usage
Always use the correct logo master files.

In special cases an all-white version of the logo may be

used against dark or colored backgrounds.

6
1.4 The Technip logo – usage Technip Brand Identity Manual v2.0

Incorrect usage

Do not place the logo across images or complex backgrounds.

AUSTRIA

The logo should never be stretched or distorted in any way. The logo should not be attached to an
entity name.

Sustainable Development

Sustainable Development

The logo should not be attached to any text.

7
1.5 The Technip logo – clear space Technip Brand Identity Manual v2.0

A minimum area of white space must exist around the

logo based on the proportions shown. 1/2

1/1

1/1
1/2

The logo alone should not be reproduced in a size

smaller than 15mm wide.
15mm

8
1.5 The Technip logo – clear space Technip Brand Identity Manual v2.0

The same principle of clear white space must also be

applied when the logo is used with the tagline attached. 1/2

1/1
Refer to section 1.2 for when to use the combined logo
and tagline.

1/1
1/2

The logo with tagline should not be reproduced in a size

smaller than 20mm wide.

20mm

9
2.0 Visual Identity
2.1 Visual identity – sustainable design and printing guidelines Technip Brand Identity Manual v2.0

Sustainability Checklist Best practices

In line with our brand value of ‘doing the right thing’ • Ask why. Why is this the best method? Choose 100% post-consumer waste (PCW)
Technip is committed to ensuring the use of sustainable or treeless paper
• Ask how. How can we maximize the impact on our
practices within the community and across the planet. Choose paper that is processed chlorine-free (PCF)
image whilst minimizing the impact on our environment?
The points covered in this section are guidelines for the Choose non-toxic water-based inks
• Ask what. What are the impacts of doing this?
production of printed marketing collateral and are
Choose products and materials that are manufactured with
designed to minimize the impact on the environment • Design for re-use and longevity
renewable energy
and non-renewable resources. It may not be possible to
• Choose recycled/non-toxic materials Choose local materials
achieve all of these but they provide a clear direction for
Technip people to aspire to and work towards. • Minimize waste (e.g. paper usage) Keep open discussions about project impact-related
questions
• Minimize ink coverage
• Choose local vendors who use sustainable practices
• Encourage others to apply these guidelines

11
2.1 Visual identity – sustainable design and printing guidelines Technip Brand Identity Manual v2.0

Choosing Paper Post-Consumer Waste (PCW) Processed Chlorine-Free (PCF)

Some of the things to look out for when selecting paper: This is when the end product has reached the consumer, This is used to mean paper that is made from recycled
been used and then recycled. Choose the highest post-consumer waste (PCW) and bleached without
Paper Weight
percentage possible, although any percentage of either chlorine, or left unbleached.
Can you use lighter paper for your job? Avoid specifying
post- or pre-consumer waste is better than none.
heavier paper than is necessary. It may seem obvious, but Totally Chlorine-Free (TCF)
200gsm paper uses double the amount of wood fiber as Pre-Consumer Waste This term is used to mean paper made from 100% virgin
100gsm paper. Also known as post-industrial waste, this describes printers’ fiber that is bleached without chlorine, or left unbleached.
waste, such as offcuts and unused copies, which may have It isn’t applied to recycled papers, because the source fiber
Lamination
been over-ordered. cannot be determined.
This can render a product un-recyclable and
Off-White or Natural White Paper Any paper originating from the UK or Europe will not have
non-biodegradable.
been bleached using chlorine bleach and will be either ECF,
Unbleached recycled paper undergoes fewer processes
UV Varnishes PCF or TCF.
than other recycled or virgin fiber, and therefore uses
UV varnishes are mineral-oil based, they contain solvents,
fewer chemicals and less energy. Windpower Paper
the process uses a lot of energy, and as if that wasn’t
Elemental Chlorine-Free (ECF) Several ranges of paper are now manufactured using
enough, they cause problems for the recycling process. If
various percentages of windpower.
you still want to use a varnish, go for aqueous (water- This term is used to mean paper that is made from virgin or
based) coatings instead. recycled fiber and bleached using alternative chlorine
compounds as a substitute for elemental chlorine.

12
2.1 Visual identity – sustainable design and printing guidelines Technip Brand Identity Manual v2.0

FSC PEFC EMAS Certification

FSC is an International Certification System that The Program for the Endorsement of Forestry Certification EMAS is an acronym for the Eco-Management and Audit
guarantees that the forest products you purchase come Schemes is an international forest industry initiative that Scheme and is a voluntary initiative designed to improve
from responsibly managed forests and verified recycled acts as an umbrella for many smaller national forestry the environmental performance of organiszations. EMAS is
sources. schemes. concerned with the EMAS statement and performance in
The three types of FSC Paper: terms of environmental policies, aspects and improvements.
ISO 14001
1. FSC Mixed Sources EMAS is completely compatible with the international
ISO 14001 is an internationally accepted standard that sets
standard for environmental management systems,
This is when virgin fiber from FSC-approved forests is out how you can go about putting in place an effective
ISO 14001, but is perceived to go further in its requirements
mixed with recycled fiber. The percentage of recycled Environmental Management System (EMS). The standard is
for performance improvement, employee involvement,
waste contained in FSC Mixed Sources papers is designed to address the delicate balance between maintaining
legal compliance and communication with stakeholders.
usually shown. The virgin fiber content of a paper profitability and reducing environmental impact.
must contain a minimum of 50% FSC-certified fiber Greenmark
while the remainder of the virgin content must come Greenmark is a scheme for smaller companies who lack the
from ‘controlled sources’. resources to undertake ISO 14001.
The timber or fiber in the product is a mixture of
some or all of the following:
• Timber or fiber from an FSC-certified forest
• Post-consumer reclaimed timber or fiber
• Timber or fiber from other controlled sources
2. 100% FSC
All the timber or fiber in the product comes from an
FSC-certified forest.
3. FSC Recycled
These papers are made from 100% post-consumer
waste by FSC-accredited mills.

13
2.2 Visual identity – brand elements Technip Brand Identity Manual v2.0

In developing our new look and feel for Technip, we have introduced
a number of key elements of our brand identity, to help support the 1
logo and achieve our number-one aim, which is to stand out in our
market places.
2 Document Title
1. The white window
This device is fundamental to the new look and feel. All Technip
marketing communications material will have a white, three-sided Text to carry a clear benefit
3 statement that is client-focused
border, framing the content. The right-edge will remain open, and and shows a differential
the image will ‘bleed’ off the page. This is designed to express
visually, the concept of ‘take it further’. Technip is constantly
moving, constantly progressing (from a position of constancy and
strength) to an open and unrestricted future.
2. The radiate bar
The bar is another important element that highlights movement,
progression and our willingness to take things further. It will always
move from left to right, thereby conveying the notion of ‘take it
further’ and its main use will be for page headers and main titles.
3. The open bracket
The bracket is an intriguing and unique element, designed to echo
the ‘white window’ framing device. We have the element of
constancy and certainty, as provided by the single square bracket on
the left, but there is no ending or ‘closing’ right bracket. Technip is on
the move, open to challenges, not restricted and aiming to take
things further. The bracket will be endlessly flexible in its usage, but
predominantly will appear to frame sub-headers and pull-out text.

14
2.2 Visual identity – brand elements Technip Brand Identity Manual v2.0

The white window – Do’s Title of Document Title of Document Title of Document

This is the bracket and can be This is the bracket and can be This is the bracket and can be
used to highlight key messages used to highlight key messages used to highlight key messages
The following are examples of size of or to show sub-headings or to show sub-headings or to show sub-headings

image and white space in relation to

size/quality of image and text quantity

Do observe the correct measurements for Do use areas of flat color for the image area Do use areas of white for the image area if
the white margin. if an image is not available or appropriate. an image is not available or appropriate. The
Do ensure the image area only ever bleeds The approved secondary colors should be approved secondary colors should be used
off to the right. used in this instance. for the radiate bar and bracket. Text can be
Do ensure there is sufficient space to hold black, white or the same secondary color as
the logo against the white space. the radiate bar.

Title of Document Title of Document

This is the bracket and can be

used to highlight key messages

or to show sub-headings

This area can be used to highlight key

messages or to show sub-headings

The height of the image area can be For landscape format documents you need
adjusted as long as the clear space around not use the full width of the image area.
the logo is observed.

15
2.2 Visual identity – brand elements Technip Brand Identity Manual v2.0

The white window – Don’ts Title of Document Title of Document Title of Document

This is the bracket and can be This is the bracket and can be This is the bracket and can be
used to highlight key messages used to highlight key messages used to highlight key messages
or to show sub-headings or to show sub-headings or to show sub-headings

Don’t ignore the correct measurements Don’t bleed the image off other than to Don’t show the logo against the
for the white margin. the right. image area.

Title of Document Title of Document Title of Document

This is the bracket and can be This is the bracket and can be This is the bracket and can be
used to highlight key messages used to highlight key messages used to highlight key messages
or to show sub-headings or to show sub-headings or to show sub-headings

Don’t add any corner effects like Don’t add graphic treatments like bevels Don’t impinge on the clear space zone
curved edges. or embosses or drop shadows. for the logo.

16
2.2 Visual identity – brand elements Technip Brand Identity Manual v2.0

The radiate bar Proportions for the radiate bar

The bar is an important element that highlights
movement, progression and re-enforces our willingness x4 x2 x1
to take things further. It will always move from left to
right, thereby conveying the notion of ‘take it further’
and its main use is for page headers and main titles for
x8
presentation and printed collateral.

The text within the radiate bar should be equidistant

from top and bottom of bar. It should flow onto one or x20 minimum x1 x1 x1
two lines, with three lines as a maximum if there is no
alternative. The text should be larger than any
supporting text in the bracket. The radiate bar must always be scaled in the correct proportions.

17
2.2 Visual identity – brand elements Technip Brand Identity Manual v2.0

The radiate bar – Dos Title of Document Title of Document

for longer titles

Title of Document

Do use the range of approved secondary Except for covers, the radiate bar can sit at Do enlarge the size of the radiate bar to
colors (refer to page 24) or white to color any height as long as it aligns with the edge accommodate more text if required,
the radiate bar. of the image on the left. however respect the proportions of
Do use secondary colors that complement the bar.
the image and that have sufficient contrast
when used against the image background.
Do avoid covering detailed areas of the
image with the radiate bar.
Do use the correct proportions as detailed
in the guide.
Do use the radiate bar for document titles
or headings.
Do use the Agenda font for the title.
Do align the radiate bar to the edge of
the image.

18
2.2 Visual identity – brand elements Technip Brand Identity Manual v2.0

The radiate bar – Don’ts Title of Document Title of Document

Title of Document

Don’t use colors that are not approved Don’t use secondary colors that may Don’t cover detailed areas of the image
secondary colors or white. blend in when used against the image with the radiate bar.
background.

Lorem ipsum dolor sit amet,

Title of Document consectetur adipisicing elit

This is the bracket and can be

Lorem ipsum dolor sit amet,
used to highlight key messages consectetur adipisicing elit, sed
do eiusmod tempor incididunt ut
or to show sub-headings labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur

Duis aute irure dolor in reprehenderit
in voluptate velit esse.
Title of Document
adipisicing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation.
Ut enim ad minim veniam, quis
nostrud exercitation ullamco laboris
nisi ut aliquip ex nulla pariatur.

Don’t ignore the correct proportions as Don’t overuse the radiate bar within Don’t use typefaces other than the Agenda
detailed in the guide. documents, limit its usage. font for the title.
Don’t position the radiate bar so that it is
not aligned to the left edge of the image.

19
2.2 Visual identity – brand elements Technip Brand Identity Manual v2.0

The open bracket 3

The open bracket can be the same secondary color as Technip pioneered baseload LNG plant
the radiate bar or white, and text can be black, white or 1 construction through the first-ever facility
the same secondary color as the radiate bar.
in Arzew, Algeria.
A4 sizes or smaller
2
1 Width of stroke: 0.6mm
2 Width of bracket: 2mm, text begins thereafter 3
3 Height of bracket: cap height above and below text
Size of text: flexible
Technip pioneered baseload LNG
1
plant construction through the
A3 size
1 Width of stroke: 1.2mm
first-ever facility in Arzew, Algeria.
2 Width of bracket: 4mm, text begins thereafter
3 Height of bracket: cap height above and below text 2
Size of text: flexible
3

A2 size or larger
1 Width of bracket stroke: 2.4mm
Technip pioneered baseload
2 Width of bracket: 8mm, text begins thereafter
3 Height of bracket: cap height above and below text 1
LNG plant construction
Size of text: flexible
through the first-ever facility
in Arzew, Algeria.

20
2.2 Visual identity – brand elements Technip Brand Identity Manual v2.0

The open bracket – Dos Title of Document Title of Document

Lorem ipsum dolor sit amet,
This is the bracket and can be consectetur adipisicing elit, sed
used to highlight key messages do eiusmod tempor incididunt ut
labore et dolore magna aliqua. Ut
or to show sub-headings enim ad minim veniam, quis nostrud
exercitation ullamco laboris nisi ut
aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit
Lorem ipsum dolor sit amet, consectetur in voluptate velit esse cillum dolore eu
adipisicing elit, sed do eiusmod tempor fugiat nulla pariatur.
incididunt ut labore et dolore magna aliqua. Ut
This is the bracket and can be enim ad minim veniam, quis nostrud exercitation Ut enim ad minim veniam, quis
ullamco laboris nisi ut aliquip ex ea commodo nostrud exercitation ullamco laboris
used to highlight key messages consequat. Duis aute irure dolor in reprehenderit nisi ut aliquip ex ea commodo
in voluptate velit esse cillum dolore eu fugiat consequat. Duis aute irure dolor in
or to show sub-headings reprehenderit in nulla pariatur.
nulla pariatur.

The bracket device is optional and need The bracket and text can sit against white The bracket can be used within the content
not always be used. if it is more legible this way. pages of any document to highlight key
messages, as well as on the cover.

Title of Document

This is the bracket and can be

used to highlight key messages
or to show sub-headings

Do align the bracket with the heading

within the radiate bar.

21
2.2 Visual identity – brand elements Technip Brand Identity Manual v2.0

The open bracket – Don’ts Title of Document Title of Document

This is the bracket and can be This is the bracket and can be This is the bracket and can be
used to highlight key messages used to highlight key messages used to highlight key messages
or to show sub-headings or to show sub-headings or to show sub-headings

Title of Document

Don’t use a different color to that used on Don’t have the radiate bar at the bottom, Don’t use a font other than Agenda for
the radiate bar. with the bracket on top. any supporting text.

Title of Document Title of Document Title of Document

This is the bracket and can be This is the bracket and can be used to highlight key This is the bracket and can be
used to highlight key messages messages or to show sub-headings. You should avoid used to highlight key messages
putting too much text alongside the bracket as this will
or to show sub-headings look cluttered and often simply be ignored. or to show sub-headings

Don’t position the bracket and text on an Don’t feature text that is too lengthy. Don’t make the bracket an incorrect
area of detail within the image. proportion to that shown.

22
2.2 Visual identity – brand elements Technip Brand Identity Manual v2.0

The open bracket – Don’ts (cont.) Title of Document Title of Document Title of Document

This is the bracket and can be This is the bracket and can be
This is the bracket and can be
used to highlight key messages
used to highlight key messages used to highlight key messages or to show sub-headings
or to show sub-headings or to show sub-headings

Don’t put the bracket in any position on Don’t put the supporting text in any Don’t position the text so that it aligns to
the cover of a document, it must align to position, it must align with the edge of the the top or bottom of the bracket only.
the text in the radiate bar. bracket.

Title of Document Title of Document Title of Document

This is the bracket and can be This is the bracket and can be
used to highlight key messages or used to highlight key messages This is the bracket and can be
to show sub-headings or to show sub-headings used to highlight key messages
or to show sub-headings

Don’t show the text anything other than Don’t use the bracket device if it’s not Don’t have the bracket overlapping both
ranged left and not justified. appropriate. It’s not compulsory. the image area and a blank area.

23
2.3 Visual identity – primary color palette Technip Brand Identity Manual v2.0

Primary
The Technip logo is made up of two colors, which
form the basis for the primary color palette. These Pantone 293 Pantone 185
are supported by a mid-grey, black and white. C 100 R 0 C0 R 224
M 56 G 70 M 100 G0
Y0 B 173 Y 80 B 52
K 0 K 0
The use of the Technip red and blue, as well as
the grey of the tagline, is restricted to purely
corporate communications.

Black and white are used for text and in addition

the white can also be used for the radiate bar and Pantone 431 Black White
the bracket devices. C 45 R 94 C0 R 30 C0 R 255
M 25 G 106 M0 G 30 M0 G 255
Y 16 B 113 Y0 B 30 Y0 B 255
K 59 K 100 K 0

24
2.4 Visual identity – secondary and tertiary color palettes Technip Brand Identity Manual v2.0

Secondary Colors
Only approved secondary colors may be used in the
production of marketing collateral. They can be used PMS 280 PMS 312 PMS 144 PMS 376 PMS 201 PMS Warm Grey 6
for both the radiate bar and the bracket device. They C 100 R 10 C 89 R 0 C0 R 233 C 59 R 122 C8 R 152 C 14 R 165
may also be used as solid areas for inside pages, and M 94 G 47 M0 G 173 M 58 G 131 M0 G 184 M 100 G 30 M 19 G 157
Y6 B 133 Y 11 B 208 Y 100 B 0 Y 100 B 0 Y 65 B 50 Y 21 B 149
within diagrams and charts. K 1 K 0 K 0 K 0 K 34 K 38
White may also be used on both the radiate bar and
the bracket device.

Tertiary Colors
A tertiary range of colors may be used in support of
their corresponding secondary color and can form the PMS 651 PMS 319 PMS 143 PMS 359 PMS 7418 PMS Warm Grey 3
basis of a color regime for use on inside pages. It is C 45 R 153 C 62 R 63 C0 R 238 C 40 R 161 C8 R 194 C9 R 199
advised that these colors are used with restraint and M 29 G 172 M0 G 207 M 36 G 175 M0 G 218 M 84 G 77 M 12 G 194
Y0 B 212 Y 20 B 213 Y 87 B 48 Y 48 B 139 Y 52 B 82 Y 12 B 186
the use of too many colors in layouts is to be avoided. K 0 K 0 K 0 K 0 K 5 K 20
Tertiary colors may also be used in charts and
diagrams where more than six colors are necessary.
As a guide it is suggested that choosing two
sympathetic secondary colors and their corresponding
PMS 2707 PMS 324 PMS 141 PMS 580 PMS 692 PMS Warm Grey 1
tertiary colors would provide a palette suitable for
C 30 R 189 C 35 R 156 C0 R 239 C 20 R 204 C2 R 226 C3 R 224
creating a unique look and feel but one that is within M 11 G 213 M0 G 220 M 17 G 203 M0 G 219 M 26 G 194 M3 G 222
the brand style. Y0 B 236 Y 13 B 217 Y 65 B 101 Y 34 B 174 Y7 B 199 Y6 B 216
K 0 K 0 K 0 K 0 K 2 K 7

Segment Colors
Subsea, Offshore and Onshore business segments
should be identified by the three secondary and their
complementary tertiary colors.
Refer to section 8.2 for examples.

25
2.5 Visual identity – primary typeface Technip Brand Identity Manual v2.0

Primary typeface: Agenda Agenda Thin

Agenda is the recommended font for all printed material.
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Agenda Light

abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Agenda Medium

abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Agenda Bold

abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ

26
2.6 Visual identity – secondary typeface Technip Brand Identity Manual v2.0

Secondary typeface: Arial Arial Regular

Arial must be used within Word documents and
PowerPoint presentations where the primary font,
abcdefghijklmnopqrstuvwxyz 0123456789
Agenda, is unavailable.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Arial Bold

abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ

Typeface for email and electronic newsletters Default Sans Serif

Default Sans Serif must be used for all emails and
electronic newsletters.
abcdefghijklmnopqrstuvwxyz 0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ

27
2.7 Visual identity – image guidelines Technip Brand Identity Manual v2.0

Imagery – Dos
Photography in printed collateral should support the
values of the Technip brand and should be used to
effectively communicate and support key messages.
These examples provide guidelines to maintain a
consistent high standard in the use of images for print.
All operational images must show correct personal
protective equipment (PPE) at all times. Dynamic and interesting People shown where appropriate Strong sense of color Emphasis on people and activity,
perspectives Candid, informal style (not staged) not static
Eyes off camera
All proposed images must be approved by HSE Natural and spontaneous style
prior to being used.

A Technip photo library is available for all

employees on TPNet Group.

People confidently making a Has a definite area of focus/point Supports the brand values of In general, images may bleed to the
positive difference of interest or detail Technip right, but not in any other direction
Creates a positive impression of
Technip

28
2.7 Visual identity – image guidelines Technip Brand Identity Manual v2.0

Imagery – Don’ts
The examples shown here demonstrate what to avoid
when selecting images for use in marketing collateral.

Don’t use an image if it has not been approved

by HSE and if you are unsure whether it is
HSE compliant.
Flat perspective Lack of color or interest Images that present an untidy or People not behaving appropriately
disorganized appearance or safely, e.g. person not wearing
appropriate safety equipment
Creates a negative impression of
Technip

Has no focal point or area of Images that do not support the

interest brand values of Technip

29
2.8 Visual identity – image guidelines for the brand elements Technip Brand Identity Manual v2.0

Application of brand elements on imagery

In general, images may bleed to the right, but not in any Document Title Document Title Document Title
other direction. Text to carry a clear benefit Text to carry a clear benefit Text to carry a clear benefit
statement that is client focused statement that is client focused statement that is client focused
and shows a differential and shows a differential and shows a differential

Use of the radiate bar

When using the radiate bar over an image care must be
taken to make the bar work with the composition of
the image and not obscure key focal points.
The color of the radiate bar can be selected to work
with either the dominant color tone or a key accent
color of the image. A visual judgement is required to
make sure the radiate bar is both prominent and clear in
its execution.

Document Title
Text to carry a clear benefit
statement that is client focused
and shows a differential

30
2.8 Visual identity – image guidelines for the brand elements Technip Brand Identity Manual v2.0

Use of the bracket

Document Title Document Title Document Title
Text to carry a clear benefit Text to carry a clear benefit Text to carry a clear benefit
statement that is client focused statement that is client focused statement that is client focused
and shows a differential and shows a differential and shows a differential

When using the bracket element with The color of the bracket should either A visual judgement is required to make
text over an image care must be taken to match the radiate bar or be reversed out sure the text is both prominent and
make sure it works with the composition as white legible in its execution
of the image and does not obscure key
focal points or people’s faces

31
2.9 Visual identity – email signature (temporary version) Technip Brand Identity Manual v2.0

Today, email is the most used media for communication in • It is not allowed to modify and customize the email • Include corporate website address and not local website
the work place. Each of us can send hundreds of emails a signature • Do not mention your Region in the address. You can
week and this is often the first point of contact to convey • Specify legal entity name if legally mandatory mention your Region in your job title if necessary
our identity. (e.g. Accounting Manager, Region A).
• Do not split job title/department over two lines. If it is
The email signature format provided here is designed to necessary to add your department, separate the job title • Entities that are legally obligated to include certain
ensure that everyone within Technip applies the same and department with a comma information may do so (eg. UK: Registered Office –
standardized signature. 262 High Holborn – London – WC1V 7NA – UK –
• Only insert your mobile number if necessary for work
The procedure to install the signature is available in: purposes. Otherwise, delete this option Registered in England No. 200086 or ABN number for
TPnet > Brand Point > Look and feel > Email signature. Australia)
• Please note that font size, color, style, paragraph spacing,
wording, etc. must not be changed or altered (for • Do not forget to add the country code to your
instance your name should remain bold and your title telephone numbers
regular) • Do not forget to include the green policy sentence
• No further logos or comments are to be added to the below your signature
email signature

1 8pt Verdana Bold, Dark Blue (RGB 0,0,128) 1 First name Surname
2 8pt Verdana Regular, Dark Blue (RGB 0,0,128) 2 Your job title and, if necessary, your department

3 9pt Arial italic, Black 2 Technip (Austria) – Lobgrundstraße 3 – A-1220 Wien – Austria – www.technip.com
Tel (Direct): +43 662 6582 0 – Switchboard: +43 662 6582 0 – Mobile: +43 662 6582 0

3 Please consider the environment before printing this email or its attachments.

32
3.0 Copywriting
3.1 Copywriting – style Technip Brand Identity Manual v2.0

As with all human communication, the way we speak and Specifically the Technip writing style is designed to enhance Key words
the words and messages we choose are extremely relevant and support our brand by being positive, upbeat and A number of key words support the Technip writing style.
to the image that we project. Messaging encompasses the professional, as described below: Repeated and appropriate use of these words will help to
types of things we say and the tone we choose to express deliver our messages in a consistent way. Of course words
Direct
them in, both as a brand in general and to specific audiences can be overused and, when used out of context, can
We are confident in the value of our experience and our
such as employees, prospective recruits, investors and of become meaningless. However, the words listed below are
professionalism. We should always respectfully emphasize
course clients. very important to Technip, both now and in the future,
this and speak openly and straightforwardly, with assurance
Tone of Voice yet simplicity, in a peer-to-peer approach. and their regular usage across all our communication, both
Technip’s tone of voice is the personality expressed in the internal and external, increases the impact.
Passionate
way we both talk and write about the company. We have also suggested the likely context in which the key
What we do is amazing, and we believe in it. Our word is most likely to be used:
The tone of voice creates a relationship with the audience,
commitment and energy must be reflected with a
as it is one of the ‘channels’ by which the Technip brand
conviction and enthusiasm that engages our clients and
communicates.
inspires our colleagues. Context: Key word:
Whenever we communicate via the written word, whether When writing about the
by company email, memo, business letter, website,
Succinct following…
Consider the appropriate use of…

brochure or other platform, we are the voice of the brand. We are responsible people and work in a fact-based Success, innovation, excellence,
environment. It is important to express ourselves in a inspiration, ambition, being visionary
To share who we are with our audiences, it is important Take it further
and passionate, expanding the limits of
that everything we say supports our brand values. jargon-free, efficient and well-organized manner that the possible
reflects the way we work. Safety, ethics, integrity, respect, quality,
Technip’s overall tone of voice must be Direct, Passionate, Doing the right thing security, sustainable practices,
Succinct and Engaging. Engaging transparency, keeping commitments

Our brand is vibrant, our spirit is positive so our Talents, passion, diversity, belief, trust,
Trusting the team
confidence, joining together
communications should be as well. We must employ a
Encouraging a fair return Profitable, sustainable, performance,
dynamic, upbeat, clear and helpful tone to win over our for all sharing benefits of achievements
audience. If we focus on these words our communication Innovation, developing people,
will reflect who we are: a modern, dynamic, truly Building the future entrepreneurial attitude, investment,
anticipation
innovative and client-focused company.
Energy infrastructures, projects, best
Our business
solutions, client-focused, integrated

34
3.1 Copywriting – style Technip Brand Identity Manual v2.0

How to express ‘take it further’ Technip style conventions - Distance – use metric measures unless you are
Our tagline evokes our unique spirit at Technip. ‘take it Whether you are a technical writer, involved in creating producing materials for a single non-metric market such
further’ is the essence of our brand and our attitude in marketing materials, or responsible for drafting reports as the US. Use abbreviations after the number without
everything we do, a challenge that we seek to fulfil every and technical documents, the image we project as a space: 10km, 120m, 15cm, 12mm
day. ‘take it further’ means excelling in what we do and ‘One Technip’ will benefit from stylistic consistency. - ‘E’ words (email, e-business etc.) – write email without
succeeding together, exceeding expectations and The following style conventions should be adopted across a hyphen. However, other constructions retain the
innovating continuously. the organization: hyphen: e-commerce, e-business, e-learning etc
When our brand speaks, we want our words to reflect this - US English is the norm for all international documents - Percent – whenever possible, use the symbol (%). If,
spirit. There are no specific rules to follow in capturing the - Technip should be referred to in the singular however, you must write out the word, spell it percent
spirit of ‘take it further’ in your written and verbal - When creating bulleted lists, do not place full stops
- Corporate titles could be abbreviated in copy when
communications. But keep in mind as you write anything after each line. If the list represents an extended
they are internationally accepted titles: CEO, COO, SVP,
from emails and memos to newsletters and marketing sentence, place a semi-colon at the end of each line
CFO, CIO, VP, MD… other titles should be written out
materials that you are speaking for the brand and your and reserve a full stop for the end of the sentence.
- Use acronyms sparingly (for technologies, product
words should be consistent with our brand’s promise. - Write dates with the formula month, day, year,
classes, company or governmental bodies) unless you
Keep ‘One Technip’ in mind are sure they are perfectly understood by everyone; ‘January 15, 2011’ except if the dating convention
While much of what you will be expressing about the and provide the full word equivalent as an* (the stipulates otherwise in your region
company will be related to a specific subject and area of Glossary available on TPnet Group can help to provide - When referring to numbers in text, always put the
our business, always keep in mind the notion of ‘One definitions related to our company and industry) symbol before the number, without a space, and write
Technip’. That means making sure that the audience you - Write out the full name of Technip company divisions, out the billions/millions etc in full, such as €6.5 billion.
are addressing is aware of the full range of our activities departments and sub-units when referring to them Abbreviations such as bn/m are acceptable in tables
beyond the subject at hand. and charts
- Always use a capital ‘G’ in Technip Group, and a capital
When talking about a specific entity, in a presentation for R when talking about Technip Regions. Same for our - In a country list preferably place words in alphabetical
example, take care of positioning it as an integral part of Onshore, Offshore and Subsea segments. order, like Austria, Colombia, Malaysia, Venezuela etc
the Group – for example saying or writing ‘Technip in
- Currency – use currency abbreviations for international
country’ instead of using its legal name like ‘Technip
publications like for example, Euros expressed with the
country’, which would show it as a stand-alone, separate
sign: €
entity and go against the ‘One Technip’ approach.

35
3.1 Copywriting – style Technip Brand Identity Manual v2.0

Please remember: when talking about a Group-specific A word about copywriting, spelling and editing Portraying concepts and data graphically
entity, in a presentation for example, take care when Good, engaging writing is clear and favors a Well-designed graphs, tables and diagrams can be used
positioning it as an integral part of the Group – for straightforward, natural style to one that is unnecessarily to efficiently display complex concepts. Don’t
example saying or writing ‘Technip in country’ instead of technical and cluttered with jargon. Keep your style fresh automatically reach for the standard formats but imagine
using its legal name like ‘Technip country’, which would by using pre-fabricated expressions sparingly. Good writing how certain ideas might be conveyed visually and design
show it as a standalone, separate entity and go against the offers value to the reader and does so in an efficient way. the graph yourself.
‘One Technip’ approach. It makes its subject clear from the outset and does not ask Photos can be used when possible to emphasize and
the reader to struggle to get through the text. illustrate key ideas. Try to avoid photos that have been
A hint: be an expert, be confident, write with a simple overly used. Employ short, lively captions to explain what
voice, set the information out clearly and use examples. the reader is looking at. Well-chosen photos and captions
Know what you want to say and make your points clearly. strongly orient the reader’s mind and add interest to the
Writing, like a good office chair, needs to text they illustrate.
be ergonomic: ask yourself at all times who your readers
are and how you need to shape your content to help
them receive and understand the ideas you are
communicating. Don’t be afraid to edit your text to
remove non-essential information.
With online communication channels such as text
messages, blogs and emails ubiquitous, communication is
more instantaneous than ever. It is easier than ever to let
spelling and grammatical errors slip into our communications.
Our business depends on precision and accuracy and
spelling errors are inconsistent with what our brand stands
for. ‘take it further’ also means double-checking every form
of communication for errors. Whether you are
communicating electronically or via print, the same rules of
style and content apply equally – no matter how you
communicate, you are the voice of the Technip brand!

36
4.0 Stationery
4.1 Stationery – letterheads Technip Brand Identity Manual v2.0

15mm

15mm

A4 Letterhead 35mm

Paper size: 210mm x 297mm

Colors: Pantone 293 and Pantone 185

1 Agenda Light 8pt

Leading 9pt

2 Agenda Light 6.5pt

Leading 7.5pt

1 Technip - 92973 Paris La Défense Cedex - France - www.technip.com

Tél. : +33 (0)1 47 78 21 21 - Fax : +33 (0)1 47 78 33 40
2 Technip S.A. au capital de 73.595.518,70 EUR - R.C.S. Nanterre B 589 803 261
Siège social : 6-8, allée de l’Arche - Faubourg de l’Arche - ZAC Danton - 92400 Courbevoie

10mm

38
4.1 Stationery – subsidiary letterheads Technip Brand Identity Manual v2.0

26mm

Subsidiary letterheads
15mm

Paper size: A4 210mm x 297mm

US Format: 8 1/2" x 11"
Colors: Pantone 293 and Pantone 185

1 Agenda Light 8pt

Leading 9pt

2 Agenda Light 6.5pt

Leading 7.5pt

For subsidiary letterheads, the legal name should only

appear on the footer.

1 Technip Norge AS – Kjørboveien 14 & 16 – PO Box 603 – NO-1303 Sandvika – Norway – www.technip.com
Tel. : +47 67 58 85 00 – Fax : +47 67 58 85 49
2 Forelaksregisteret: NO-963 052 944 MVA

39
4.1 Stationery – continuation sheet Technip Brand Identity Manual v2.0

15mm

15mm

23mm

Continuation sheet
Paper size: A4 210mm x 297mm
US Format: 8 1/2" x 11"
Colors: Pantone 293 and Pantone 185

40
4.2 Stationery – business cards Technip Brand Identity Manual v2.0

85mm
26mm
Business cards
Size: 85mm x 50mm 5mm
18mm
Colors: Pantone 293 and Pantone 185
6.5mm
1 Firstname Surname
1 Agenda Light 11pt 2 Title, Scope (geography, segment, etc)
Leading 11pt 44mm or 46mm
Technip Brasil Engenharia Tel: +55 21 3806 4334
3 178 Rua Da GloriaCEP 20241 Fax: +55 21 2509 1648
2 Agenda Light 8pt 180 Rio de Janeiro Direct Line: +55 21 3806 XXXX
Leading 11pt 8mm Brasil
www.technip.com E-mail: [email protected]
5mm
3 Agenda Light 7pt
Affiliates
Leading 8pt

Don’t add qualification/s after person's name on card. Subsidiary

Logo
The first name should appear before the surname.
The first name and surname must appear in Firstname Surname John Smith
upper/lower case. Title, Scope (geography, segment, etc) General Manager, Acme Limited, a Technip group company
7 lines

Don't add any logo which is not a Technip company logo. Technip Brasil Engenharia Tel: +55 21 3806 4334 ACME LIMITED Tel: +44 1224 600000
178 Rua Da GloriaCEP 20241 Fax: +55 21 2509 1648 Address line 1 Direct: +44 1224 600001
The name, title, entity, address and website should not 180 Rio de Janeiro Direct Line: +55 21 3806 XXXX Address line 2 Fax: +44 1224 600002
Brasil Address line 3 Mobile: +44 0123 456789
run to more than seven lines. www.technip.com E-mail: [email protected] www.technip.com e-mail: [email protected]

Add the fax number only if it is really necessary.

41
4.3 Stationery – compliment slips Technip Brand Identity Manual v2.0

7mm

7mm
Compliment slips 30mm

Paper size: 128mm x 82mm

30mm
Colors: Pantone 293 and Pantone 185
1 With compliments
1 Agenda Light 12pt
Leading 14pt

2 Agenda Light 7pt

Leading 8pt

92973 Paris La Défense Cedex - France

2 Tel.: +33 (0)1 47 78 21 21 - Fax: +33 (0)1 47 78 33 40 - www.technip.com
7mm

With compliments card

On blank compliment slips the subsidiary company name

does not appear, only the address and contact details,
as shown.

Al Otaiba Tower - 12th Floor - Hamdam Street - PO Box 7657 Abu Dhabi - U.A.E.
Tel.: +971 26 322 307 - Fax: +971 26 328 204 - www.technip.com

Blank card

42
4.4 Stationery – envelopes Technip Brand Identity Manual v2.0

DL Envelope
Size: 220mm x 110mm 23.5mm
Colors: Pantone 293 and Pantone 185
Logo size: 32mm wide 13mm
30mm
CS 51650
89 avenue de la Grande Armée 1 Business address
1 Agenda Light 6.5pt 75773 Paris Cede x 16 - France

Leading 8pt 32mm

43
4.4 Stationery – envelopes Technip Brand Identity Manual v2.0

C5 Envelope
Size: 229mm x 162mm 23.5mm
Colors: Pantone 293 and Pantone 185
13mm
Logo size: 32mm wide
30mm
CS 51650
89 avenue de la Grande Armée 1 Business address
1 Agenda Light 10pt 75773 Paris Cede x 16 - France

Leading 12pt 32mm

C4 Envelope
Size: C4 – 324mm x 229mm
Colors: Pantone 293 and Pantone 185
Logo size: 32mm wide

1 Agenda Light 10pt

Leading 12pt

44
5.0 Brochures
5.1 Brochures – A4 front cover Technip Brand Identity Manual v2.0

The covers for brochures make use of the three brand

elements; the white window, the radiate bar and the
bracket. The layout of these elements must follow the Document Title
proportions shown.
The choice of color for the radiate bar should be made
Text to carry a clear benefit
solely from the secondary color palette, based on the statement that is client focused
image used and should either complement the overall tone and shows a differential
of the image or seek to pick out an accent color used in
the image. In the example shown the use of the blue from
the secondary color palette echoes the blue in the overalls
of the people.
When using the bracket device with text, care should be
taken to make sure legibility is not compromised by the
image underneath.
The position of the logo in relation to the white window
is fixed.

1 The margin around the image should be fixed at

7mm square.
2 The white window depth can move up or down to
suit image but should ideally be fixed at 30mm from
foot of page.
3 The logo is fixed at 34mm wide, 16mm from the
right-hand edge and 7mm from foot of page.

2 3
Refer to section 2.2 for guidance on how to use all the 16mm

brand elements. 7mm

46
5.1 Brochures – A4 front cover Technip Brand Identity Manual v2.0

Flat color can be substituted for the image area if an

image is not available or appropriate. The approved
secondary colors should be used in this instance. Document Title

1 The margin around the flat color should be fixed Text to carry a clear benefit
at 7mm square. statement that is client focused
and shows a differential
2 The white window depth can move up or down
but should ideally be fixed at 30mm from foot
of page.
3 The logo is fixed at 34mm wide, 16mm from the
right hand edge and 7mm from foot of page.

Refer to section 2.2 for guidance on how to use all the

brand elements.

2 3
16mm
7mm

47
5.1 Brochures – A4 front cover Technip Brand Identity Manual v2.0

Options on cover styles.

Worldwide Project capability Engineering, products & technologies

Technip in the USA YLNG Marine LNG transfer solutions

Refer to section 2.2 for guidance on how to use all the
Engineering & Services Building Yemen’s first LNG plant Technip offers a perfect combination of onshore
brand elements. and offshore technology and experience

48
5.2 Brochures – A4 inside page layout example Technip Brand Identity Manual v2.0

Samples of inside spreads of

Marine LNG transfer solutions
typical brochures. Technip Profile from a single contractor

Technip offers a perfect combination

of onshore and offshore technology
and experience.
Liquefaction units

A world leader in engineering, project management and technologies, Engineering and execution ensured by:
serving the oil & gas industry for more than 50 years Extensive references
Proprietary technologies
A regular workforce of 23,000 Partnerships with other industry leaders
A worldwide network of offices ensuring local
knowledge and commitment Floating production units

Manufacturing facilities to maximise local content

Confirmed leadership and proprietary technologies in 3 business segments: Dedicated teams

Subsea Offshore Onshore

Design, manufacture and supply Engineering and fabrication of Gas treatment and liquefaction
of deepwater flexible and rigid fixed platforms for shallow waters (LNG), Gas-To-Liquids (GTL)
pipelines, umbilicals and riser (TPG 500, Unideck®)
Oil refining (refining, hydrogen
systems
Engineering and fabrication of and sulphur recovery units)
Subsea construction and pipeline floating platforms for deep
Onshore pipelines Cryogenic flexible pipe
installation services waters (Spar, semi-submersible
platforms, FPSO) Petrochemicals (ethylene,
Five state-of-the-art flexible pipe
aromatics, olefins, polymers,
and umbilical manufacturing Leadership in floatover
fertilisers)
plants technology
Biofuel and renewable energies
Five spoolbases for reeled Management of construction
pipeline fabrication yards Non-oil activities (pyrotechnics,
life sciences, metals, buildings and
A constantly evolving fleet
infrastructures)
strategically deployed in the
world's major offshore markets
Marine LNG transfer
solution from concept
Subsea services & product provider
to start-up

2 Marine LNG transfer solutions 3

49
5.2 Brochures – A4 inside page layout example Technip Brand Identity Manual v2.0

Yemgas project scope

Refer to section 2.2 for Establishing Yemen LNG as an international
guidance on how to use all Liquefied Natural Gas supplier Underpinning this achievement meant
the brand elements. Refer to meeting a fantastic challenge made possible
by the commitment of the Technip-led joint
section 2.4 for secondary The monetisation of Yemen’s natural venture over several years.

colors and section 2.7 for resources has been the country’s Saudi
focus since the 1990’s. Arabia It all started in the 1990’s when Technip and its partners carried out the FEED studies for the project. In September 2005,
imagery. Yemgas signed the Engineering, Procurement and Construction contract with Yemen LNG Company Ltd for the LNG
Yemen plant:
In August 2005, the Yemen LNG project was launched. It is the Engineering, procurement, construction, commissioning and start-up of 2 liquefaction trains with a total capacity of 6.7
single largest investment project in the industrial history of Yemen LNG million tonnes of liquefied natural gas per year.
a
Yemen, for a total value of almost 4.5 billion dollars.
Om an Se Air Products C3/MR process, with the refrigerant compressors in Split MR configuration to maximise production from
The project involved: the two GE Frame 7 gas turbine drivers.
2 full containment storage tanks of 140,000 m3 each.
A 320-km long pipeline from the Marib gas field, in Central
An 800-m long jetty.
Yemen, to the coast.
Overall construction supervision of the entire facilities / utilities.
A 2-train liquefied natural gas plant in Balhaf, on the Gulf of Aden, some 130 km South-West from
Large-scale infrastructure requirements.
Al-Mukalla.

A challenge for the Technip-led

joint venture This project confirms Technip among
In September 2005, Yemgas, the first tier of EPC contractors in LNG
the Technip-led Joint Venture
equally shared between
Technip, JGC and KBR was In 2009 and 2010, through the delivery of projects
awarded the engineering, including Yemen, Technip will have delivered 57 million
procurement and tonnes per year of LNG capacity to its clients, including
construction contract for the the world’s largest LNG trains in Qatar.
2-train LNG plant including
Client: Yemen LNG Company Ltd (YLNG) with utilities and offsites.
partners: Total (Project Leader with 39.62%), Hunt Oil Technip will have been involved in The Yemen LNG contract is one
(17.22%), Yemen Gas Company (16.73%), SK Corporation adding around one third to the example of Technip’s leading
Train 1 has been in operation since October 2009 world’s LNG production capacity. position among the first tier of EPC
(9.55%), Korea Gas Corporation (6%), Hyundai
Corporation (5.88%) and Yemen’s General Authority for with the first LNG carrier loaded early November, contractors in LNG:
whereas Train 2 came on stream in March 2010. Supported by outstanding Project
Social Security & Pensions (5%)
Management skills and a strong FEED studies
LNG plant Contractor: Yemgas, a Technip-led joint The Balhaf site, on the Southern coast of Yemen, organisation, Technip is capable of LNG train detailed engineering
venture equally shared between Technip / JGC / KBR was chosen for the LNG facility because it offers managing several of these gigantic Utilities / Facilities construction
a natural harbour, protected from the monsoon's grassroots projects simultaneously, supervision
Lump sum turnkey contract awarded in September wind gusts and sea swells. even in remote locations where Joint Venture leadership
2005
It is also a strategic location at the crossroads of infrastructure is not completely
Global LNG production capacity of 6.7 Mtpa international maritime routes. The output from adapted and most of the material
Steady production since November 2009 (train 1) and the plants requires the movement of 100 LNG needs for the project have to be
March 2010 (train 2) carriers per year, to deliver the LNG to Asian, brought in.
European and American markets.

50
5.2 Brochures – A4 inside page layout example Technip Brand Identity Manual v2.0

15mm

You can also use the grid 20mm Duis aute irure 123mm 20mm At vero eos et accusamus
shown here as a basis for 54mm 4mm et iusto odio
the production of a wide
range of layouts. Duis aute irure dolor in Sed ut perspiciatis unde omnis iste natus
reprehenderit in voluptate • Duis aute irure dolor in reprehenderit in voluptate velit
velit esse cillum dolore eu esse cillum dolore eu fugiat nulla
fugiat nulla pariatur. • Duis aute irure dolor in reprehenderit
• At vero eos et accusamus et iusto odio dignissimos
ducimus qui blanditiis

Duis aute irure dolor

• Duis aute irure dolor in reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do • Duis aute irure dolor in reprehenderit
eiusmod tempor incididunt ut labore et dolore magna aliqua. • At vero eos et accusamus et iusto odio dignissimos
ducimus qui blanditiis
Ut enim ad minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat. Neque porro quisquam est
• Duis aute irure dolor in reprehenderit
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
Sed ut perspiciatis unde omnis
eiusmod tempor incididunt ut labore et dolore magna aliqua.
• Duis aute irure dolor in reprehenderit in voluptate velit esse
cillum dolore eu fugiat nulla
• Duis aute irure dolor in reprehenderit
• At vero eos et accusamus et iusto odio dignissimos
Subsea Offshore Onshore ducimus qui blanditiis

• Duis aute irure dolor in • Duis aute irure dolor in • Duis aute irure dolor in Nam libero tempore
reprehenderit in voluptate velit reprehenderit in voluptate velit reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla esse cillum dolore eu fugiat nulla esse cillum dolore eu fugiat nulla • Duis aute irure dolor in reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla
• Duis aute irure dolor in • Duis aute irure dolor in • Duis aute irure dolor in
reprehenderit reprehenderit reprehenderit • Duis aute irure dolor in reprehenderit
• At vero eos et accusamus et • At vero eos et accusamus et • At vero eos et accusamus et • At vero eos et accusamus et iusto odio dignissimos
iusto odio dignissimos ducimus iusto odio dignissimos ducimus iusto odio dignissimos ducimus ducimus qui blanditiis
qui blanditiis qui blanditiis qui blanditiis • Duis aute irure dolor in reprehenderit in voluptate velit
• Duis aute irure dolor in • Duis aute irure dolor in • Duis aute irure dolor in esse cillum dolore eu fugiat nulla
reprehenderit in voluptate velit reprehenderit in voluptate velit reprehenderit in voluptate velit
esse cillum dolore eu fugiat nulla esse cillum dolore eu fugiat nulla esse cillum dolore eu fugiat nulla
• Duis aute irure dolor in • Duis aute irure dolor in • Duis aute irure dolor in Duis aute irure dolor in reprehenderit in
reprehenderit reprehenderit reprehenderit
voluptate velit esse cillum dolore eu fugiat
nulla pariatur.

4 Technip and Biofuels Technip and Biofuels 5

10mm

51
5.3 Brochures – A4 back cover Technip Brand Identity Manual v2.0

15mm

The back covers for all brochures should be consistent in 20mm Technip is a world leader in the fields of project management, engineering and construction for the oil
& gas industry, offering a comprehensive portfolio of innovative solutions and technologies.
20mm

layout and content and carry the relevant key message With 23,000 employees around the world, integrated capabilities and proven expertise in underwater
infrastructures (Subsea), offshore facilities (Offshore) and large processing units and plants on land (Onshore),
Technip is a key contributor to the development of sustainable solutions for the energy challenges of

accompanied by the necessary contact information. The the 21st century.

Present in 46 countries, Technip has operating centers and industrial assets (manufacturing plants,

back cover still conforms to the three-column page grid spoolbases, construction yard) on five continents, and operates its own fleet of specialized vessels for
pipeline installation and subsea construction.

The Technip share is listed on Euronext Paris exchange and over the counter (OTC) in the USA.
used for inside spreads. www.technip.com

54mm 4mm

Headquarters Contacts
Technip, Tour Technip Philip Hagyard
6-8 allée de l’Arche Tel: +33 (0)1 47 78 27 17
92973 Paris La Défense Cedex Email: [email protected]
France Mohamed Ould Bamba
Tel: +33 (0)1 47 78 21 21 Tel: +33 (0)1 47 78 25 95
Fax: +33 (0)1 47 78 33 40 Email: [email protected]
Roberto Di Cintio
Tel: +39 06 65 98 30 58
Email: [email protected]
34mm

This document is the property of Technip and is not intended to be a binding contractual document. Any information contained
herein shall not result in any binding obligation on the part of Technip, or any of its affiliates, and is provided for information
purposes only.
Technip – Public Relations Department – Mar 2008 – Photo credits: Technip

10mm

52
5.3 Brochures – A4 back cover Technip Brand Identity Manual v2.0

An alternative version may be used to carry an image

above the key message text.

Technip is a world leader in the fields of project management, engineering and construction for the oil & gas
industry, offering a comprehensive portfolio of innovative solutions and technologies.

With 23,000 employees around the world, integrated capabilities and proven expertise in underwater
infrastructures (Subsea), offshore facilities (Offshore) and large processing units and plants on land
(Onshore), Technip is a key contributor to the development of sustainable solutions for the energy
challenges of the 21st century.

Present in 46 countries, Technip has operating centers and industrial assets (manufacturing plants,
spoolbases, construction yard) on five continents, and operates its own fleet of specialized vessels for
pipeline installation and subsea construction.

The Technip share is listed on Euronext Paris exchange and over the counter (OTC) in the USA.

www.technip.com

Headquarters Contacts
Technip, Tour Technip Philip Hagyard
6-8 allée de l’Arche Tel: +33 (0)1 47 78 27 17
92973 Paris La Défense Cedex Email: [email protected]
France Mohamed Ould Bamba
Tel: +33 (0)1 47 78 21 21 Tel: +33 (0)1 47 78 25 95
Fax: +33 (0)1 47 78 33 40 Email: [email protected]
Roberto Di Cintio
Tel: +39 06 65 98 30 58
Email: [email protected]

This document is the property of Technip and is not intended to be a binding contractual document. Any information contained
herein shall not result in any binding obligation on the part of Technip, or any of its affiliates, and is provided for information
purposes only.
Technip – Public Relations Department – Mat 2008 – Photo credits: Technip

53
5.4 Brochures – partner logos Technip Brand Identity Manual v2.0

Riser Integrity Management

Partner logos
Partner logos may appear on promotional material such Products and Services
as brochures. They should be shown no larger than the Enhanced heat transfer solutions
main Technip identity. They should not impinge on the
clear space area around the Technip logo. For the hydrocarbon processing industry
These partner logos should generally appear on the front
and back cover of any brochure only. For brochure front
covers, the partner logo will appear bottom left and
Technip logo bottom right as normal.
The depth of the white space may vary to suit the image
proportions.

Refer to section 5.1 for generic front cover layout.

54
5.4 Brochures – partner logos Technip Brand Identity Manual v2.0

Partner logos Technip is a world leader in the fields of project management, engineering and construction for the oil &
gas industry, offering a comprehensive portfolio of innovative solutions and technologies.

With 23,000 employees around the world, integrated capabilities and proven expertise in underwater

A similar principle should apply to the back page as infrastructures (Subsea), offshore facilities (Offshore) and large processing units and plants on land
(Onshore), Technip is a key contributor to the development of sustainable solutions for the energy
challenges of the 21st century.
shown, where the partner logo is bottom left and Present in 48 countries, Technip has operating centers and industrial assets (manufacturing plants,
spoolbases, construction yard) on five continents, and operates its own fleet of specialized vessels for

Technip bottom right. pipeline installation and subsea construction.

The Technip share is listed on Euronext Paris exchange and over the counter (OTC) in the USA.

www.technip.com

Schlumberger the world’s leading oilfield services company supplying technology, information solutions
and integrated project management that optimize reservoir performance for clients working in the oil &
gas industry. Through our well site operations and in our research and engineering facilities, we are working
to develop products, services and solutions that optimize client performance in a safe and environmentally
sound manner.

Schlumberger Subsea provide instrumentation and measurement for structural integrity, flow assurance
and process optimization of subsea assets, including risers, flowlines and other critical elements of the
subsea infrastructure.

www.slb.com

Headquarters Contacts Headquarters Contacts

Schlumberger Schlumberger Subsea Technip Flexi France
Services Techniques Schlumberger Av. Presidente Wilson 231, 20 andar 89 avenue de la Grande Armée Rue Jean Huré – BP 7
La Défense – Tour Egée/5 étage Rio de Janeiro/RJ 75773 Paris Cedex 16 76580 Le Trait
9, allée de l’Arche CEP: 20030-021 France France
92671 Courbevoie Cedex Brazil Tel: +33 (0)1 47 78 24 00 Phone: +33 2 35 05 50 00
France Phone: +55 21 3824 6836 Fax: +33 (0)1 47 78 33 40 Fax: +33 2 35 37 49 60
Phone: +33 1 58 81 60 13 Layla El Hares www.technip.com Patrick Le Stanc
www.slb.com Email: [email protected] Email: [email protected]

This document is the property of Technip and Schlumberger and is not intended to be a binding contractual document.
Any information contained herein shall not result in any binding obligation on the part of Technip and Schlumberger, or any of its affiliates,
and is provided for information purposes only. Technip - Public Relations Department - August 2010
Photo credits: Technip and Schlumberger

55
5.5 Brochures – A4 landscape cover Technip Brand Identity Manual v2.0

For landscape layouts the proportions are maintained but

the radiate bar does not extend as far across the width of
the cover. The borders on the white window remain the
same as the portrait layout and the relative position of the Document Title
logo also remains the same

Text to carry a clear benefit

statement that is client-focused
and shows a differential

56
5.6 Brochures – A5 and A6 covers Technip Brand Identity Manual v2.0

For smaller sizes the proportions of the brand elements are

maintained. In the A5 example the radiate bar uses a
Document Title
contrasting color to stand out from the yellow and black
hue of the image. In the A6 example the radiate bar uses a Text to carry a clear benefit
statement that is client-focused
and shows a differential
color to complement the red in the foreground.
Document Title

Text to carry a clear benefit

statement that is client-focused
and shows a differential

57
5.6 Brochures – A5 and A6 landscape covers Technip Brand Identity Manual v2.0

For smaller landscape sizes the proportions must follow

the examples shown. The position and size of the radiate
bar cannot be altered and care must be taken when
choosing the image to ensure that the composition and
areas of interest in the image are not obscured.
Document Title

Text to carry a clear benefit

statement that is client-focused
and shows a differential

Document Title

Text to carry a clear benefit

statement that is client-focused
and shows a differential

58
5.7 Brochures – square cover Technip Brand Identity Manual v2.0

For square format layouts the size and proportions of the

white window and the logo remain. The radiate bar
extends to the same width as the A4 version.
Document Title

Text to carry a clear benefit

statement that is client-focused
and shows a differential

59
5.8 Brochures – gatefold leaflet Technip Brand Identity Manual v2.0

For small non-standard leaflet sizes the relative proportion

of each of the brand elements must follow the basic rules Technip at a glance

used in the standard-size covers.

2011

A global leader to take it further Technip in the world Segments of activity

Subsea
Meet the world energy challenge through our projects Within the domain of subsea hydrocarbon field development,
If energy were easy, there would be no need for a company like Wellservicer
Technip’s activities cover the design, manufacture and installation
Technip. Deep Blue of rigid and flexible subsea pipelines and umbilicals. Technip is a
key integrated player on this market thanks to its portfolio of
Today and tomorrow, we work with our clients, wherever they state-of-the art subsea pipe technologies and industrial and
are, to bring energy to the world. We will continue to Deep Pioneer
Skandi Achiever
operational assets.
contribute to their success, through our constant customer Orkanger
Evanton Oslo Pori The Group has three flexible pipe manufacturing plants (and a
focus and our integrated and sustainable project approach. St. Petersburg
Aberdeen Stavanger Normand Pioneer
fourth in the planning stage), four umbilical production units, four
As the industry reference, we will demonstrate the know-how, St-John's Newcastle Warsaw (long term charter) reeled rigid pipe spoolbases and a constantly evolving fleet of
Skandi Arctic Calgary London The Hague
the commitment and the inspiration to help all of our partners Le Trait Düsseldorf vessels that is strategically deployed to serve the world's major
push further to achieve their goals. Lyon
Paris offshore markets.
Barcelona Rome
This is our vision and above all, it is our passion. Los Angeles Athens Seamec 2
Houston
Skandi Vitoria
Mobile Baghdad Offshore
Cairo
Al Khobar Shanghai In the Offshore business segment Technip performs engineering,
The mission to take Technip further Monterrey Doha New Delhi
Seamec 3
procurement, construction, installation, commissioning and the
Apache II
Abu Dhabi refurbishment/upgrading of offshore facilities for the oil & gas
Our mission is to deliver safe and successful energy projects Mumbai Bangkok industry. Technip provides these services for fixed platforms in
Caracas Chennai
across the world for the benefit of our all stakeholders. shallow water with conventional sub-structures and self installing
Lagos Alliance
We maintain that focus whether faced with the biggest Kuala Lumpur platforms such as the TPG 500 and for deepwater facilities
Sunrise 2000 Tanjung Langsat
Bogota Port Harcourt including Spar, semi-submersible, TLP, FPSO and FLNG units.
challenges or the smallest details. Singapore
Balikpapan
Dande Jakarta The Group is a world leader in floatover installation of topsides
Luanda Seamec 1 and its R&D effort is focused on technology transfer for local
Venturer
Take it further is our attitude Lobito content and new frontier areas such as ultra-deepwater and the
Arctic.
Take it further is our approach to business, partnerships and Vitória
Skandi Niteroi
aspirations. It embodies our spirit and our outlook. It is the Deep Constructor Rio de Janeiro (under construction) Onshore
Angra Porto
message we want to convey through our words and above all Perth Technip covers the full range of onshore facilities for the oil and
our actions. It is the essence of Technip, making us unique. gas chain, petrochemicals and other energy industries (nuclear,
Deep Energy
It means excelling in what we do and succeeding together, Seamec Princess (under construction) renewables including biofuels and offshore wind turbines). The
Regional headquarters / Operating centers
exceeding expectations and innovating continuously. Group is also present in non-energy activities (mining and metals,
Manufacturing plants (flexible pipelines)
life sciences, buildings and infrastructures).
Manufacturing plants (umbilicals) Newbuild vessel for
Orelia Construction yards Asian market Technip holds many proprietary technologies and is the leader in
Services bases the design and construction of LNG and gas treatment plants as
Spoolbases well as ethylene, hydrogen and syngas units. It is one of the
leading players worldwide in refining and petrochemical units.

60
5.9 Brochures – 1/3 A4 leaflets Technip Brand Identity Manual v2.0

Examples show how the covers are set out for 1/3 A4 size
leaflets in both portrait and landscape formats.

Document Title

Text to carry a clear benefit

statement that is client-focused
and shows a differential

Document Title

Text to carry a clear benefit

statement that is client-focused
and shows a differential

61
5.10 Brochures – US letter-size cover Technip Brand Identity Manual v2.0

The covers for US brochures (8.5" wide x 11" deep) make use 1
of the three brand elements; the white window, the radiate
bar and the bracket. The layout of these elements must
follow the proportions shown.
The choice of color for the radiate bar should be made
Document Title
solely from the secondary color palette, based on the
image used and should either complement the overall hue Text to carry a clear benefit
of the image or seek to pick out an accent color used in statement that is client-focused
and shows a differential
the image. In the example shown the use of the blue from
the secondary color palette echoes the blue in the overalls
of the people.
When using the bracket device with text, care should be
taken to make sure legibility is not compromised by the
image underneath.

1 The margin around the image should be fixed at

.275" square.
2 The white window depth can move up or down to
suit image but should ideally be fixed at .59" from
foot of page.
3 The logo is fixed at 1.34" wide, .63" from the
right-hand edge and .275" from foot of page.

Refer to section 2.2 for guidance on how to use all the

brand elements.
2 3
.63"
.275"

62
6.0 Bid Tenders
6.1 Bid Tenders – Executive Summary – A4 front cover Technip Brand Identity Manual v2.0

General guidelines
The Technip logo should always appear bottom right.
Do show partner logos.
Partner logos should appear to the left of the Technip
logo but not impinge on the clear space zone around
the Technip logo.
Do not show client logos, they should appear as
text only.
Project or team logos may appear bottom left.

Name of Project

Executive Summary – Name of Client

Project/Team Partner logo

if required – logo inserted here if required – inserted here

64
6.2 Bid Tenders – Executive Summary – A4 page layout Technip Brand Identity Manual v2.0

10mm
General guidelines 7mm Sed ut perspiciatis unde
omnis iste natus
A basic two-column grid should always be used as shown.
Branding elements such as the radiate bar and bracket 20mm Nemo enim ipsam voluptatem quia voluptas sit
may be used on the internal pages.
Sed ut perspiciatis unde omnis iste natus error sit Sed ut perspiciatis unde omnis iste natus error sit
All fonts to be Agenda (or Arial if Agenda is not available voluptatem accusantium doloremque laudantium,
totam rem aperiam, eaque ipsa quae ab illo
voluptatem accusantium doloremque laudantium,
totam rem aperiam, eaque ipsa quae ab illo
for any reason). inventore veritatis et quasi architecto beatae
vitae dicta sunt explicabo. Nemo enim ipsam
inventore veritatis et quasi architecto beatae
vitae dicta sunt explicabo. Nemo enim ipsam
voluptatem quia voluptas sit aspernatur aut odit voluptatem quia voluptas sit aspernatur aut odit 20mm
All colors to be selected from the secondary and tertiary aut fugit, sed quia consequuntur magni dolores aut fugit, sed quia consequuntur magni dolores
eos qui ratione voluptatem sequi nesciunt. eos qui ratione voluptatem sequi nesciunt.
pallets (if required).
Neque porro quisquam est, qui dolorem ipsum Neque porro quisquam est, qui dolorem ipsum
Avoid shadows, gradients or background effects. quia dolor sit amet, consectetur, adipisci velit, quia dolor sit amet, consectetur, adipisci velit,
sed quia non numquam eius modi tempora sed quia non numquam eius modi tempora
If the client has asked for a specific font size and/or incidunt ut labore et dolore magnam aliquam
quaerat voluptatem. Ut enim ad vitae explicabo
incidunt ut labore et dolore magnam aliquam
quaerat voluptatem.
format then ensure the client’s requests are observed. minima veniam, quis nostrum exercitationem
ullam corporis suscipit laboriosam, nisi ut aliquid
ex ea consequatur? Quis autem vel eum iure
Neque porro quisquam est, qui dolorem
reprehenderit qui in ea voluptate.
ipsum quia dolor sit amet, consectetur,
Typically, executive summaries should feature the adipisci velit, sed quia non numquam eius
modi t, consectetur, adipisci velit
following elements:
– A brief overview introduction
– Details of our approach to HSE
– Summary of our scope of involvement
– Key client benefits
– Mission statement
– An execution plan
– Details of the project teams involved
– Schedules (where appropriate)
Lorem ipsum auten

– Previous relevant case studies 5mm Gutter

– Details of our CSR involvement 3 Sabah Oil and Gas Terminal Project

10mm
65
6.3 Bid Tenders – Executive Summary – A4 back cover Technip Brand Identity Manual v2.0

General guidelines
Partner logos should appear left of the Technip logo.
Do not show client logos but do show partner logos.

On behalf of Technip-Dialog Consortium

Technip Geoproduction Point of Contact: Partner Name Point of Contact:

(M) Sdn Bhd Contact Name Address line 1 Contact Name
2nd Floor, Wisma Technip Contact Job Title Address line 2 Contact Job Title
241 Jalan Tun Razak Tel: +XXX XXXX XXXX Address line 3 Tel: +XXX XXXX XXXX
50400 Kuala Lumpur – Malaysia Fax: +XXX XXXX XXXX www.webaddress Fax: +XXX XXXX XXXX
www.technip.com

Executive Summary - 12 July, 2010 - Photo credit: Technip & Dialog

Project/Team Partner logo

if required – logo inserted here if required – inserted here

66
6.4 Bid Tenders – Executive Summary – A4 landscape front cover Technip Brand Identity Manual v2.0

General guidelines
The Technip logo should always appear bottom right.
Do show partner logos.
Partner logos should appear to the left of the Technip
logo but not impinge on the clear space zone around
the Technip logo.
Do not show client logos, they should appear as text
only.
Project or team logos may appear bottom left.

Project Name

Executive Summary – Name of Client

Project/Team Partner logo

if required – logo inserted here if required – inserted here

67
6.5 Bid Tenders – Executive Summary – A4 landscape page layout Technip Brand Identity Manual v2.0

General guidelines

10mm
20mm

A basic two-column grid should always be used as shown. Neque porro quisquam est,
qui dolorem ipsum quia damet
7mm
Branding elements such as the radiate bar and bracket
may be used on the internal pages. 20mm

All fonts to be Agenda (or Arial if Agenda is not available Incidunt ut labore et dolore magnam aliquam quaerat
Sed ut perspiciatis unde omnis iste natus error
for any reason). Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium sit voluptatem accusantium doloremque
doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo
laudantium, totam rem aperiam, eaque ipsa quae
All colors to be selected from the secondary and tertiary inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut ab illo inventore veritatis et quasi
pallets (if required). fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem
sequi nesciunt.
Avoid shadows, gradients or background effects. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet,
consectetur, adipisci velit, sed quia non numquam eius modi tempora
If the client has asked for a specific font size and/or incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim
ad vitae explicabo minima veniam, quis nostrum exercitationem ullam
format then ensure the client’s requests are observed. corporis suscipit laboriosam, nisi ut aliquid ex ea consequatur? Quis autem
vel eum iure reprehenderit qui in ea voluptate.

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium
Typically, executive summaries should feature the doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo
inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
following elements: Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut
fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem
sequi nesciunt.
– A brief overview introduction Lorem ipsum aunet
Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet,
– Details of our approach to HSE consectetur, adipisci velit, sed quia non numquam eius modi tempora
incidunt ut labore et dolore magnam aliquam quaerat voluptatem.
– Summary of our scope of involvement
5mm Gutter
– Key client benefits 3 Sabah Oil and Gas Terminal Project

10mm
– Mission statement
– An execution plan
– Details of the project teams involved
– Schedules (where appropriate)
– Previous relevant case studies
– Details of our CSR involvement

68
6.6 Bid Tenders – Executive Summary – A4 landscape back cover Technip Brand Identity Manual v2.0

General guidelines
Partner logos should appear left of the Technip logo.
Do not show client logos but do show partner logos.

On behalf of Technip-Dialog Consortium

Technip Geoproduction Point of Contact: Partner Name Point of Contact:

(M) Sdn Bhd Contact Name Address line 1 Contact Name
2nd Floor, Wisma Technip Contact Job Title Address line 2 Contact Job Title
241 Jalan Tun Razak Tel: +XXX XXXX XXXX Address line 3 Tel: +XXX XXXX XXXX
50400 Kuala Lumpur – Malaysia Fax: +XXX XXXX XXXX www.webaddress Fax: +XXX XXXX XXXX
www.technip.com

Executive Summary - 12 July, 2010 - Photo credit: Technip & Dialog

Project/Team Partner logo

if required – logo inserted here if required – inserted here

69
6.7 Bid Tenders – Executive Summary – US letter-size front cover Technip Brand Identity Manual v2.0

General guidelines
The Technip logo should always appear bottom right.
Do show partner logos.
Partner logos should appear to the left of the Technip
logo but not impinge on the clear space zone around
the Technip logo.
Do not show client logos, they should appear as
text only.
Project or team logos may appear bottom left.

Name of Project

Executive Summary – Name of Client

Project/Team Partner logo

if required – logo inserted here if required – inserted here

70
6.8 Bid Tenders – Executive Summary – US letter-size page layout Technip Brand Identity Manual v2.0

General guidelines .45"

.45"
A basic two-column grid should always be used as shown. Sed ut perspiciatis unde
Branding elements such as the radiate bar and bracket omnis iste natus
may be used on the internal pages.
All fonts to be Agenda (or Arial if Agenda is not available Nemo enim ipsam voluptatem quia voluptas sit
.9" .9"
for any reason). Sed ut perspiciatis unde omnis iste natus error sit Sed ut perspiciatis unde omnis iste natus error sit
voluptatem accusantium doloremque laudantium, voluptatem accusantium doloremque laudantium,
All colors to be selected from the secondary and tertiary totam rem aperiam, eaque ipsa quae ab illo totam rem aperiam, eaque ipsa quae ab illo
inventore veritatis et quasi architecto beatae inventore veritatis et quasi architecto beatae
pallets (if required). vitae dicta sunt explicabo. Nemo enim ipsam vitae dicta sunt explicabo. Nemo enim ipsam
voluptatem quia voluptas sit aspernatur aut odit voluptatem quia voluptas sit aspernatur aut odit
aut fugit, sed quia consequuntur magni dolores aut fugit, sed quia consequuntur magni dolores
Avoid shadows, gradients or background effects. eos qui ratione voluptatem sequi nesciunt. eos qui ratione voluptatem sequi nesciunt.

If the client has asked for a specific font size and/or Neque porro quisquam est, qui dolorem ipsum Neque porro quisquam est, qui dolorem ipsum
quia dolor sit amet, consectetur, adipisci velit, quia dolor sit amet, consectetur, adipisci velit,
format then ensure the client’s requests are observed. sed quia non numquam eius modi tempora sed quia non numquam eius modi tempora
incidunt ut labore et dolore magnam aliquam incidunt ut labore et dolore magnam aliquam
quaerat voluptatem. Ut enim ad vitae explicabo quaerat voluptatem.
minima veniam, quis nostrum exercitationem
Typically, executive summaries should feature the ullam corporis suscipit laboriosam, nisi ut aliquid
ex ea consequatur? Quis autem vel eum iure
Neque porro quisquam est, qui dolorem
following elements: reprehenderit qui in ea voluptate.
ipsum quia dolor sit amet, consectetur,
adipisci velit, sed quia non numquam eius
– A brief overview introduction modi t, consectetur, adipisci velit

– Details of our approach to HSE

– Summary of our scope of involvement
– Key client benefits
– Mission statement
– An execution plan
– Details of the project teams involved
– Schedules (where appropriate)
Lorem ipsum anuet
.25"gutter
– Previous relevant case studies
– Details of our CSR involvement 3 Sabah Oil and Gas Terminal Project
.45"

71
6.9 Bid Tenders – Binder covers and spines (temporary template) Technip Brand Identity Manual v2.0

Name of
Project
General guidelines Tender
reference
numbers
The covers and spines that Technip uses may vary in and any
sub-titles
capacity depending on the volume required for the
tender. Below are the four standard binder sizes used
and a sample of typical cover and spine.

Binder 1, with 25mm capacity:

Cover: 310 x 245mm wide
Spine: 310 x 28mm wide
Binder 2, with 40mm capacity:
Cover: 310 x 255mm wide
Spine: 310 x 48mm wide
Binder 3, with 50mm capacity:
Cover: 310 x 265mm wide
Spine: 310 x 63mm wide
Name of Project
Binder 4, with 65mm capacity:
Cover: 310 x 265mm wide
Spine: 310 x 75mm wide Tender reference numbers
Commercial and
and any sub-titles
Technical Proposal
Client Name

Month, Year
Commercial and Technical Proposal – Client Name

Month, Year

Project/team Partner logo

if required – inserted here if required – inserted here

Binder 1

72
6.9 Bid Tenders – Binder covers and spines (temporary template) Technip Brand Identity Manual v2.0

Name of
Binder 2, with 40mm capacity: Project
Cover: 310 x 255mm wide Tender
reference
Spine: 310 x 48mm wide numbers
and any
sub-titles

Name of Project

Tender reference numbers

and any sub-titles
Commercial and
Technical Proposal

Client Name
Commercial and Technical Proposal – Client Name
Month, Year
Month, Year

Project/team Partner logo

if required – inserted here if required – inserted here

73
6.9 Bid Tenders – Binder covers and spines (temporary template) Technip Brand Identity Manual v2.0

Name of
Binder 3, with 50mm capacity: Project
Cover: 310 x 265mm wide Tender reference
numbers and
Spine: 310 x 63mm wide any sub-titles

Name of Project

Tender reference numbers

and any sub-titles

Commercial and Technical

Proposal Commercial and Technical Proposal – Client Name
Client Name
Month, Year
Month, Year

Project/team Partner logo

if required – inserted here if required – inserted here

74
6.9 Bid Tenders – Binder covers and spines (temporary template) Technip Brand Identity Manual v2.0

Binder 4, with 65mm capacity: Name of

Project
Cover: 310 x 265mm wide Tender reference
numbers and
Spine: 310 x 75mm wide any sub-titles

Name of Project

Tender reference numbers

and any sub-titles

Commercial and Technical Commercial and Technical Proposal – Client Name

Proposal
Client Name
Month, Year
Month, Year

Project/team Partner logo

if required – inserted here if required – inserted here

75
6.10 Bid Tenders – Inside pages (temporary template) Technip Brand Identity Manual v2.0

General guidelines
The first inside page within the tender should be a
repeat of the binder cover with the addition of the
Technip disclaimer: ‘The present document is the
Property of Technip France and shall not, under any
circumstances, be totally or partially, directly
or indirectly, transferred, reproduced, copied, disclosed
or used without its prior written consent, for any
purpose and in any way other than that for which it is
specifically furnished or outside the extent of the
agreed upon right of use.’

Name of Project

Tender reference numbers

and any sub-titles

Commercial and Technical Proposal – Client Name

Month, Year

The present document is the Property of Technip France and shall not, under any circumstances, be totally or partially, directly
or indirectly, transferred, reproduced, copied, disclosed or used without its prior written consent, for any purpose and in any way
other than that for which it is specifically furnished or outside the extent of the agreed upon right of use.

Project/team Partner logo

if required – inserted here if required – inserted here

76
6.10 Bid Tenders – Inside pages (temporary template) Technip Brand Identity Manual v2.0

Name of Tender
Name of Tende, line 2
General guidelines Section/Chapter / reference number Month, Year

Text should be 9pt Arial – Regular, Italic and Bold

throughout with one-and-a-half line spacing. A full line
General Contents
space between each heading should be observed.
CHAPTER 1 - COVERING LETTER AND FORM OF TENDER Book 1

A wider margin at the left-hand side is required to allow CHAPTER 2 - TENDER SECURITY Book 1

for the (four) drilled holes at 80mm centres. CHAPTER 3 - STATEMENT OF FEED ENDORSEMENT Book 1

CHAPTER 4 - EXCEPTIONS/QUALIFICATIONS/CLARIFICATIONS Book 1

All text should be 9pt with one-and-a-half line spacing.
CHAPTER 5 - PROJECT EXECUTION Book 1

A Word template is available from the Brand Point. 1. Executive summary (Revision 1)
2. General AND Project Management
Book 1
Book 1
3. Process AND Engineering Book 1
4. Procurement Book 2
5. Third Parties Approval Book 2
6. Construction Book 2
7. Commissioning and test run Book 2
8. Hse Execution Book 2
9. Quality assurance / Control Book 2
10. Interface MANAGEMENT Plan Book 2
11. Information Technology (IT) Book 2
12. Licensor Management Book 2

CHAPTER 6 - PROJECT ORGANISATION Book 3

1. Management Organisation
2. Management Team Duties
3. Links To Corporate Organisation
4. Mobilisation / Demobilisation

ANNEX A : ORGANISATION CHARTS

page No.

77
6.10 Bid Tenders – Inside pages (temporary template) Technip Brand Identity Manual v2.0

Name of Tender
1 Name of Tende, line 2
1 Header: 8pt Arial Regular/Bold Section/Chapter / reference number Month, Year

Tender title and reference number ranged left.

Date: 7pt Arial Regular – to be ranged right.
2 Body text: 9pt Arial Regular/Italic/Bold 2 2.1 Project Manager

Use one-and-a-half line spacing throughout with full The Project Manager has overall responsibility for the project management and ensures that all project schedule,
cost and performance targets are met.

line space between headings. He achieves this through his supervision, organization and control of his Project Management Team.

He reports project performance to COMPANY and to his Steering Committee. This link is important since it
3 Footer: 7pt Arial Regular for date, centered within enables the Project Manager to obtain the necessary corporate support and resources required to perform the
project, and provides a suitably high-level platform on which to discuss inter-company issues.
page. Technip logo to the right-hand side. Partner The Project Manager is the formal single point of contact with COMPANY representative, although direct contacts

logo (if required) to go to left-hand side. No client may be taken between COMPANY specialist engineers and CONTRACTOR’s engineering counterpart for day-to-
day co-ordination work.

logos to be shown. The Project Managers is also in charge of the

The following executive managers report to the Project Manager.

2.1.1 Construction Manager

Construction Manager has the responsibility of the global management of construction on yard(s) working closely
with the Project Manager. He is in charge of:

• Field Engineering: verify that the work is executed in accordance with the engineering drawings and
specifications and are assisted as required by vendor’s representatives (as the case may be) responsible to
control construction activities specific to their equipment. He checks and verify the production of shop
drawings, construction procedures and other documentation necessary for the site work. These functions
consist also in resolving engineering/material problems, clarifying engineering documents during construction,
responding to questions from the construction group and also work with the pre-commissioning teams. The
Construction Manager requests for vendor support at site are initiated by completion of vendor call-off forms
prepared by the field engineering or commissioning teams. On arrival on site, the Construction Manager will
be appraise site procedures.

• Implement a QA, CC and HSE procedures and follow on a day basis that subcontractors on worksite are
applying procedures and all HSE aspects are handled by the project. He also carry out periodic audits to
ensure compliance with project requirements.

• Site Quantity: the Construction Manager is also in charge of the quantity survey and check the delivery of bulk
and COMPANY ITEMS are delivered as per the contract terms.

The Construction Manager is assisted by:

• The schedule Engineer located in Luanda for the follow-up and up-to-date schedule on weekly basis.

• The Project Control Manager located in Luanda who is responsible for progress reporting and liaison with the
yard’s scheduling group, advising on any cost aspects of the work, periodically assessing the risks with Yard
team and preparing bills of quantities with the assistance of Quantity evolution.

3 page No.

78
7.0 Exhibition and Display
7.1 Exhibition and display – posters and wall panels Technip Brand Identity Manual v2.0

When wall-mounted panels or posters are required the

exact proportions and size will vary depending on the Project Management:
Project Management:
The Technip difference
space available. The examples show various layouts that The Technip difference

accommodate different amounts of imagery and text.

• 50 years of experience in large project management and execution,

in the subsea, offshore and onshore segments
• Technical and technological excellence of Technip teams
• More than 40,000 projects successfully completed
in every region of the world
• Operational centers on all continents: multi-local expertise
• A worldwide EPC internet-based procurement system
• 50 years of experience in large project management and execution,
to increase flexibility and competitiveness
in the subsea, offshore and onshore segments
• Technical and technological excellence of Technip teams
• More than 40,000 projects successfully completed
in every region of the world www.technip.com

www.technip.com

Project Management:
The Technip difference

Technip has 50 years of experience in

large project management and execution,
in the subsea, offshore and onshore segments

www.technip.com

80
7.1 Exhibition and display – posters and wall panels Technip Brand Identity Manual v2.0

The Technip difference

Examples of layouts for portrait formats.
The Technip difference

• 50 years of experience in large project management and execution,

in the subsea, offshore and onshore segments
• Technical and technological excellence of Technip teams
• More than 40,000 projects successfully completed
in every region of the world
• Operational centers on all continents: multi-local expertise
• A worldwide EPC internet-based procurement system
to increase flexibility and competitiveness

• 50 years of experience in large project management and execution,

in the subsea, offshore and onshore segments

The Technip difference

• Technical and technological excellence of Technip teams
• More than 40,000 projects successfully completed
in every region of the world
Technip has 50 years of experience in
large project management and execution,
in the subsea, offshore and onshore segments

www.technip.com www.technip.com

www.technip.com

81
7.1 Exhibition and display – internal posters and wall panels Technip Brand Identity Manual v2.0

Posters
A variety of layout options are possible to cover:
Internal campaign Internal campaign Performance
• High-impact posters with a large image area and

Internal
Check it out at https://hrweb.technip.com
minimal text
• A balance of text with supporting imagery

campaign
• Text only with no imagery

The typical dimensions for Group posters is 60cm x 80cm.

Check it out at
https://hrweb.technip.com
Internal logos Check it out at The Group is launching HRWeb, a global IT tool to support

Internal logos such as ‘HR without borders’ may appear https://hrweb.technip.com Human Resources processes. HRWeB (HR Without
electronic Borders) will be accessible by all employees
through TPnet or the internet. The first module to go live
on promotional material such as posters and leaflets. The Group is launching HRWeb, a global IT tool to support Human Resources
processes. HRWeB (HR Without electronic Borders) will be accessible by all
employees through TPnet or the internet. The first module to go live is
is ‘Performance Appraisal’.

They should be shown no larger than the main Technip ‘Performance Appraisal’.

identity. They should not impinge on the clear space

area around the Technip logo. For both posters and
leaflets the Technip logo will appear bottom right and
any internal logos should generally sit in the bottom left,
aligned to the left text margin.

82
7.2 Exhibition and display – banner stands Technip Brand Identity Manual v2.0

Attendance at any exhibition or event should use collateral

designed to reinforce the brand values. By giving consideration
to both the type and number of people present and the
opportunity to own the space it will provide the basis for
deciding which approach to adopt. There are three distinct Project Management
Project Management Project Management
formats that form the basis for a wide variety of events. The Technip difference
Technip has 50 years of experience in large
project management and execution, in the
subsea, offshore and onshore segments
Small-scale event
In this situation a series of banner stands can be used
(normally one or two). These will work for both manned
and unmanned locations. Graphics can be applied using
The Technip difference • 50 years of experience in large project
management and execution, in the subsea,
one of the formats illustrated. offshore and onshore segments
• 50 years of experience in large project
• Technical and technological excellence
management and execution, in the subsea,
of Technip teams
offshore and onshore segments
• More than 40,000 projects successfully
• Technical and technological excellence
completed in every region of the world
of Technip teams
• Operational centers on all continents:
• More than 40,000 projects successfully
multi-local expertise
completed in every region of the world
• A worldwide EPC internet-based
• Operational centers on all continents:
procurement system to increase
multi-local expertise
flexibility and competitiveness
• A worldwide EPC internet-based
procurement system to increase
flexibility and competitiveness

www.technip.com www.technip.com www.technip.com

Typical banner stands Large image and key message Image and bullet point information Multiple images and bullet points

83
7.3 Exhibition and display – pop-up stands Technip Brand Identity Manual v2.0

Medium-scale event or conference

For situations where the space can be owned by Technip a
system that provides a back wall can be used. These events
would require personnel onsite and may incorporate the use
of a plasma or laptop for presentations. Plinths can be added
for product displays. The example shows a pop-up display
with a single large-scale image and key message using one
of the secondary colors. Project Management:

On exhibition and display panels the logo should be placed The Technip difference
at the top right of the panel/display – to maximize visibility. Technip has 50 years of experience in
large project management and execution,
in the subsea, offshore and onshore segments

www.technip.com

A typical 3x4 pop-up system with a lectern, which

doubles as a transport and storage container.

84
7.3 Exhibition and display – pop-up stands Technip Brand Identity Manual v2.0

Medium-scale event or conference

These examples show layout versions that incorporate an
image with bullet list information and one with multiple
Project Management:
images also with bullet points. The block colors at each The Technip difference
end are used for the ‘end caps’ on the display system.

• 50 years of experience in large project management and execution,

in the subsea, offshore and onshore segments
• Technical and technological excellence of Technip teams
• More than 40,000 projects successfully completed
in every region of the world

www.technip.com

Project Management:
The Technip difference

• 50 years of experience in large project management

and execution, in the subsea, offshore and onshore segments
• Technical and technological excellence of Technip teams
• More than 40,000 projects successfully completed
in every region of the world
• Operational centers on all continents: multi-local expertise
• A worldwide EPC internet-based procurement system
to increase flexibility and competitiveness

www.technip.com

85
7.4 Exhibition and display – guidelines for custom-built stands Technip Brand Identity Manual v2.0

For large trade shows and exhibitions that use custom-built Meeting areas can be formal or informal depending on the All graphics should follow the brand guidelines, so it’s
stands it is not possible to provide design templates so the type of exhibition and the predicted needs of visitors. worth refreshing your memory on them before you start.
following guidelines have been developed to provide a Both should offer a quiet area to facilitate discussion. Please pay careful attention to the following:
basis for a consistent look and feel that represents the An hospitality area can be used as a focal point for the • the color palettes
Technip brand values. exhibition and as the location for sponsored events and • the brand elements
It is of prime importance to attract visitors to the stand competitions. Ensure all giveaways are high quality, • image style and quality
and this can be facilitated by a carefully planned layout. innovative, relevant and correctly branded. • key messages and tone of voice
People need to be encouraged to interact with the space It is essential that your stand stays clean and in good
and be able to walk around freely. The use of subtle
Lighting
working order throughout the exhibition. Allow sufficient
pathways within the layout will help visitors gain as much Lighting is the most flexible tool you have. It can attract
storage space and make sure electrical equipment is
as possible from the Technip experience. and direct, create a sense of private space, dictate a mood
regularly checked and that technical support is available.
or simply highlight information.
Stand layout Finishes and Materials
Viewing distances, sight-lines and the changing light values
As a guide the stand can be planned in terms of specific The stand appearance should be clean, simple and high during the day will all affect your design. Existing hall
areas of activity and the size, scale and interaction of these quality reflecting the Technip brand. The dominant finish lighting and specifications may compromise the effects
areas can be tailored to suit the available space. on Technip stands should be white acrylics or laminates you want to achieve. Establish what impact natural light
First impressions count. A welcome area reinforces the fact and these should be accompanied with combinations of has on the exhibition area, as this will be the most
that visitors have entered a Technip stand, presenting them materials such as stainless steel, frosted glass, aluminum unpredictable element.
with an ordered, inspiring environment that has a positive and light-colored timber.
The stand lighting should take into account intensity,
visual impact. Generous use of white-colored materials such as laminates, amount, direction and color which can be combined
Products or services should be displayed prominently and canvas and rubber, alongside natural textures such as sand, to create different moods and mark out set areas of
confidently without distractions or ornamentation. water and pebbles creates a contemporary, confident yet the stand.
Information about them should be obvious and easily welcoming environment.
Keep in mind what the stand is being used for and give
accessible to visitors.
Graphics yourself the flexibility to adjust accordingly during the day.
The layout should include a specific area for interacting For instance, a softer, more relaxed atmosphere may be
Don’t take it for granted that because people are around
with visitors. Technip representatives are the key to this more appropriate for an evening reception whereas an
you’ll get their attention. Exhibitions have to work even harder
area. They need to be relaxed and knowledgeable and use early morning technical briefing may require more
to cut through the clutter. Your graphics must leave people
the correct tone of voice. emphasis on brightness and clarity.
in no doubt as to who we are and what our message is.

86
7.4 Exhibition and display – guidelines for custom-built stands Technip Brand Identity Manual v2.0

Directional lighting in the form of up- and down-lighters used but not where they’ll get in the way of other users or of others, as well as set the pace of your own
will highlight specific information or product display. visitors. A discreet area is best as long as it is well signposted. environment: do you want to increase the throughput of
Always make sure light fittings are hidden and both up- and If you’re using sound, make it loud enough to attract visitors with up-tempo music or create a relaxed
down-lighters are kept internal wherever possible. interest, but not too loud to be a nuisance. Directional environment to help your team engage visitors in
speakers can create cocooned areas where a concentrated discussion?
Furniture
message can be heard free from other background noise. Decorative elements
Furniture is a subtle way of determining how visitors
experience and enjoy our stand. Consider whether it is a Set screens at a variety of heights so they can be used Plants and flowers are living decorations which can reflect
good place to sit and review a proposal, study technical standing, seated or to give wheelchair users access. Decide positively on our brand. Flowers should be elegant, simple
details or simply relax? on screen height and positioning by the length of the and impactful. Always use real plants and flowers. Potted
intended interaction; don’t expect people to stand plants or flowers are more in keeping with the brand
Furniture style is determined by expected visitor numbers,
through long presentations. values since they continue to live, whereas cut flowers
the length of the average stay and the planned nature of
the interaction with Technip representatives. Non-interactive screens can be used to play films showing have a limited life. Dried plants and silk flowers should not
Technip brand values at work. be used.
Hard seating creates a formal, business-orientated area
perhaps best suited to using interactive screens. Softer Remember that not all interactivity is down to technology. Displays must appear natural. Containers should be simple
seating provides a relaxed and informal discussion area. Good conversation can often make the point as and clean-cut.
Hard and soft governs short- or long-stay visits. effectively. The degree of interactivity, or the decision to
have any at all, depends on the content you can offer.
A mixture of styles arranged in specific areas will vary
visitor flow through the stand. For colors, refer to the Sound
Detailed guidelines are being developed and will be
brand color palettes. Modern organic clean forms should There are many ways to deliver sound in an exhibition available on the Brand Point.
be chosen that complement the exhibition space and the environment: videos, interactive displays, music and
materials and finishes. presentations. All should be coordinated so they work
Interactivity together to create the soundtrack for a busy and confident
stand. For specific functions, such as interactive screen
Interactive screens are an approachable and
presentations, headphones and directional speakers can
straightforward way to give and gain information or to just
prove very effective.
provide visitors with an enjoyable diversion.
Remember that sound may be generated by adjacent
Position screens where they’ll be easily seen and easily
stands. Carefully planned use of sound can mask the noise

87
8.0 PowerPoint
8.1 PowerPoint – guidelines and templates Technip Brand Identity Manual v2.0

PowerPoint presentations will have master slides available

saved as Onscreen Shows with 4:3 proportions, suitable
for most of today’s PCs’ screens available from the Brand
Point.
Text is shown in the primary color Grey 431 (R: 94, G: 106,
1
B: 113).
The size and position of the logo should remain constant
throughout the presentation and be no more than 10% of
the total area of slide.

1 Arial Bold 32pt

Leading 34pt

2 Arial Bold/Regular 18pt

Leading 20pt

3 Arial Regular 14pt

Leading 16pt
2
3

89
8.1 PowerPoint – guidelines and templates Technip Brand Identity Manual v2.0

Typical presentation slides samples.

PowerPoint template and guidelines are available from
the Brand Point.

90
8.2 PowerPoint – colors assigned to segments Technip Brand Identity Manual v2.0

Colors assigned to segments in specific cases Subsea Offshore Onshore

In order to achieve a consistency and clarity when
producing reports the colors shown are to be used
at all times for charts, graphs and diagrams relating to PMS 280 PMS 312 PMS 144
the three key areas within Technip; Subsea, Onshore
and Offshore. It is permitted to use percentage tints
of each color in order to extend the palette range.
Please note that these color associations are not PMS 651 PMS 319 PMS 143
required when producing external communications
or marketing collateral.
PMS 2707 PMS 324 PMS 141
Refer to section 2.4 for CMYK and RGB
color breakdowns.

Pie Chart Examples Bar Chart Examples

91
9.0 Advertising
9.1 Advertising – corporate, full page Technip Brand Identity Manual v2.0

The use of advertising in both printed media and external

media will involve a wide range of sizes and proportions.
taking it further subsea
The following pages show examples of how the brand
elements can be applied to design layouts with varying
amounts of text and images. It may be a brand awareness
ad or a specific product ad but it is always important to
use the key messages suitable for the target audience and
to make the proposition clear and easy to understand.

Technology-driven global solutions from

the world’s leading subsea contractor

Within the domain of subsea hydrocarbon field development, Technip’s activities cover
the design, manufacture and installation of rigid subsea pipelines and umbilicals. Technip
is a key player on this market thanks to its first-class range of subsea pipe technologies
and industrial and operational assets.
The Group has three flexible pipe manufacturing plants, three umbilical production
units, five reeled rigid pipe spoolbases and a constantly evolving fleet strategically
deployed in the world’s major offshore markets.

Contact us:
[email protected]
www.technip.com

93
9.1 Advertising – corporate, landscape and strip Technip Brand Identity Manual v2.0

taking it further offhore

taking it further onshore

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velecaesciis et eum lation consequi inum

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auta estotat.

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et veribus molore, alit as quam sam repelibus dipieni milit, ipis sin num
facculp ariore consed quam facescium et lani sim ipiendit volupti aturiae.
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inum cuptati orumet id esto doluptu ressed que nonse nimi.

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debisi temos saectat vid quatet.
Maximincit omnima consequ
aspienti velecaesciis et eum
lation consequi inum cuptati Contact us:
[email protected]
www.technip.com
Magnimaxim volore velicto enimillo volupta et magnist arum
iliquia temqui auta estotat.

Duciuntiat. Ria ipiti nis aut quis eatem volorrore volor adis
et veribus molore, alit as quam sam repelibus dipieni milit,
ipis sin num facculp ariore consed quam facescium et lani
sim ipiendit volupti aturiae. Maximincit omnima consequ
aspienti velecaesciis et eum lation consequi inum cuptati
orumet id esto doluptu ressed que nonse nimi.

Expersp iciendisqui di aliquas pelentiunt, net et faceaqu

iderupt ibusda debisi temos saectat vid quatet.

Contact us:
[email protected]
www.technip.com

94
9.2 Advertising – recruitment full page (temporary template) Technip Brand Identity Manual v2.0

take your career further

As one of the top five engineering groups worldwide, Technip strives to

continuously strengthen its potential for professional excellence and growth

Senior Welding Engineer Supply Chain Manager

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis.
praesentium.Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit,
odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sed quia consequuntur magni dolores eos qui.
sequi nesciunt.
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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore
doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Ut enim ad
veritatis et quasi architecto beatae vitae dicta sunt explicabo. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam,
minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea consequatur?
nisi ut aliquid ex ea consequatur?
Senior Project Engineer
Assistant Project Manager At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis.
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suscipit laboriosam, nisi ut aliquid ex ea consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate.
reprehenderit qui in ea voluptate.
Structural Engineer
QHSE Superintentdent At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis.
At vero eos et accusamus et i usto odio dignissimos ducimus qui blanditiis. Et Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium
harum quidem rerum facilis est et expedita distinctio. Neque porro quisquam doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore
est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia veritatis et quasi architecto beatae vitae dicta sunt explicabo. Ut enim ad
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quaerat voluptatem. nisi ut aliquid ex ea consequatur.

Corporate Head Office:

89 avenue de la Grande Armée
75116 Paris
France
To apply, go to: Phone: +33 (0)1 47 78 24 00
www.technip.com Email: [email protected]

95
9.2 Advertising – recruitment landscape and strip (temporary template) Technip Brand Identity Manual v2.0

take your career further take your career further

As one of the top five engineering As one of the top five engineering
groups worldwide, Technip strives to groups worldwide, Technip strives to
continuously strengthen its potential continuously strengthen its potential
for professional excellence and growth for professional excellence and growth

Senior Project Engineer Senior Project Engineer

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enim ad minima veniam, quis nostrum exercitationem ullam corporis sus cipit
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enim ad minima veniam, quis nostrum exercitationem ullam corporis sus cipit
take your career further
laboriosam, nisi ut aliquid ex ea consequatur? laboriosam, nisi ut aliquid ex ea consequatur?

Structural Engineer Structural Engineer

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As one of the top five engineering groups worldwide,
doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo Technip strives to continuously strengthen its potential
inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.
for professional excellence and growth
Senior Project Engineer Senior Project Engineer
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enim ad minima veniam, quis nostrum exercitationem ullam corporis sus cipit enim ad minima veniam, quis nostrum exercitationem ullam corporis sus cipit Senior Welding Engineer
laboriosam, nisi ut aliquid ex ea consequatur? laboriosam, nisi ut aliquid ex ea consequatur?
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Structural Engineer Structural Engineer voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui
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Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium
doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo
Assistant Project Manager
inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis. Ut enim ad minima veniam, quis
nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea consequatur? Quis autem vel
Senior Project Engineer Senior Project Engineer eum iure reprehenderit qui in ea voluptate.
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis. Ut At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis. Ut
enim ad minima veniam, quis nostrum exercitationem ullam corporis sus cipit enim ad minima veniam, quis nostrum exercitationem ullam corporis sus cipit To apply, go to:
laboriosam, nisi ut aliquid ex ea consequatur? laboriosam, nisi ut aliquid ex ea consequatur?
www.technip.com
Structural Engineer Structural Engineer
At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis. At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium
doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo Corporate Head Office:
inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. 89 avenue de la Grande Armée, 75116 Paris, France

Senior Project Engineer Senior Project Engineer Phone: +33 (0)1 47 78 24 00 Email: [email protected]

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis. Ut At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis. Ut
enim ad minima veniam, quis nostrum exercitationem ullam corporis sus cipit enim ad minima veniam, quis nostrum exercitationem ullam corporis sus cipit
laboriosam, nisi ut aliquid ex ea consequatur. Sed ut perspiciatis unde omnis laboriosam, nisi ut aliquid ex ea consequatur. Sed ut perspiciatis unde omnis
iste natus error sit voluptatem accusantium doloremque laudantium, totam iste natus error sit voluptatem accusantium doloremque laudantium, totam
rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto
beatae vitae dicta sunt explicabo. beatae vitae dicta sunt explicabo.

To apply, go to: To apply, go to:

www.technip.com www.technip.com

Corporate Head Office: Corporate Head Office:

89 avenue de la Grande Armée 89 avenue de la Grande Armée
75116 Paris 75116 Paris
France France
Phone: +33 (0)1 47 78 24 00 Phone: +33 (0)1 47 78 24 00
Email: [email protected] Email: [email protected]

96
10.0 Disk Packaging
10.1 Disk packaging – wallet, covers and label Technip Brand Identity Manual v2.0

For card wallets the layout shown provides the template

for front and back cover as well as the disk label. Text to carry a clear benefit
statement that is client-focused
Document Title and shows a differential

Text to carry a clear benefit

statement that is client-focused
and shows a differential

Headquarters
Technip, Tour Technip
6-8 allée de l’Arche
92973 Paris La Défense Cedex
France
Tel: +33 (0)1 47 78 21 21
Fax: +33 (0)1 47 78 33 40

Document Title

98
10.2 Disk packaging – jewel case Technip Brand Identity Manual v2.0

The layout shown is for ‘jewel case’ boxes front, back and Text to carry a clear benefit
statement that is client-focused
disk label. Document Title and shows a differential

Text to carry a clear benefit

statement that is client-focused
and shows a differential

Headquarters Contacts
Technip, Tour Technip Philip Hagyard
6-8 allée de l’Arche Tel: +33 (0)1 47 78 27 17
92973 Paris La Défense Cedex Email: [email protected]
France Mohamed Ould Bamba
Tel: +33 (0)1 47 78 21 21 Tel: +33 (0)1 47 78 25 95
Fax: +33 (0)1 47 78 33 40 Email: [email protected]
Roberto Di Cintio
Tel: +39 06 65 98 30 58
Email: [email protected]

This document is the property of Technip and is not intended to be a binding contractual
document. Any information contained herein shall not result in any binding obligation on
the part of Technip, or any of its affiliates, and is provided for information purposes only.
Technip – Public Relations Department – Mat 2008 – Photo credits: Technip

Document Title

99
11.0 Internal newsletters
11.1 Internal newsletters – printed (work in progress) Technip Brand Identity Manual v2.0

101
11.2 Internal newsletters – online (work in progress) Technip Brand Identity Manual v2.0

101
Contacts
 Technip Brand Identity Manual v2.0

For questions relating to the Brand Manual

contents or any other brand-related issue, please
send an email to: [email protected]

or contact your regional or local

Communications Focal Point

Confidentiality Policy
The Brand Identity Manual is designed and managed
by Technip Group Communications Department.
This manual is the exclusive property of Technip and
is confidential. Reproducing completely or partially
this manual on any support whatsoever without
Technip authorization is forbidden. This manual is for
Technip internal use only. Its content shall remain
confidential and shall not be used for any other
purpose than those provided in this manual.

Photos: ©Technip (A. Brum, K. Taylor) & Magnum for Technip (J. Gaumy, H. Gruyaert, P. Zachmann)

103
Corporate Head Office:
89 avenue de la Grande Armée
75116 Paris France
Phone: +33 (0)1 47 78 24 00
Email: [email protected]
www.technip.com