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Resume Naomi Abrams

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9 views8 pages

Resume Naomi Abrams

Uploaded by

augustamees
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Naomi Abrams

https://copyfol.io/v/naomia
Orlando, FL 32825
[email protected]
+1 518 879 0888

Expert Senior Copywriter (B2B, B2C) with vast experience in consumer brand copy creation for print,
digital, mobile, and dynamic media. Thorough editor and content strategist with extensive multi-
channel and search engine optimization experience. Experienced in leading teams of copywriters and
collaborating with graphic designers and advertising teams. Maximizes keyword optimization and
quality via various AI and SEO tools.
Engaging team player accustomed to working remotely across multiple departments on varied
projects. Able to thrive in a fast-paced environment, managing numerous projects simultaneously while
able to quickly integrate all feedback. Highly skilled in e-mail marketing, social copy, video scripts,
and advertising copy, generating an unparalleled return on investment. Strong conceptual abilities,
remarkable persuasive writing abilities, and a solid knowledge of the current digital landscape.

Authorized to work in the US for any employer

Work Experience

Senior SEO Copywriter


Valpak - Orlando, FL
January 2022 to Present
• Senior SEO Copywriter for the nation's largest direct response advertising company.
• Responsible for SEO research and ad writing for print and online ads.
• Crafts concise and engaging SEO content across all platforms.
• Contributes to website audits and evaluations.
• Maintains compliance standards and adherence to regulatory standards across all content.
• Responsible for ad copy and web copy in a fast-paced, deadline-driven environment.
• Revises and updates web copy based on SEO and proofreading needs, ensuring consistency and
accuracy.

Head of Copywriting (Contract)


Veyl Ventures - Orlando, FL
November 2022 to April 2023
• Acted as the brand voice of Steve Harvey for his wellness brand, L'Evate You (www.levateyou.com)
• Produced all direct response e-mail copy for brand launch, generating $8M+
• Provided content strategy, social copy, video scripts, and direct response email marketing for Dr.
Kellyann Petrucci's brand, www.drkellyann.com
• Supervised team of writers, providing direction, copy editing and proofreading for emails, blog articles,
etc.
• Reviewed blog SEO outlines for brands, providing regulatory and editorial feedback
• Strategized and created content calendar
• Cross-functional collaboration with graphic designers and social media team
Senior Copywriter
Cansortium Inc. (Fluent) - Orlando, FL
April 2019 to November 2022
• Health and wellness writer for a leading medical cannabis company.
• Responsible for content strategy and planning for Web and Blog development teams.
• Writing copy, video scripts, and messaging across organic social media platforms. User engagement
increased by 51% in 60 days.
• Researches client needs and target audiences to develop audience-accurate profiles/personas.
• Crafts informative and engaging content responsible for generating $5M+ sales/mo.
• Creates engaging marketing e-mails with high open rates and ROIs.
• Maintains compliance standards and adherence to regulatory standards across all content.
• Responsible for product descriptions, press releases, direct response e-mail, and long-form and short-
form web copy as needed.

Senior Copywriter (Remote)


LadyBoss
July 2019 to November 2020
• Senior Copywriter, responsible for all e-mail marketing, social copy, blog article content, advertising
copy, product descriptions, video scripts, and content strategy planning.
• Engaging, concise content and responsive communication.
• Writes daily marketing e-mails to 2M+ customers.
• Polishes and edits copy on various marketing platforms.
• Collaborates with Advertising and Logistics in the development of ideas.
• Committed to producing high-quality work, on deadline, working quickly under pressure.
• Highly detail-oriented with strong editorial judgment.
• Lady Boss: Ranked 4th Fastest-Growing Company in the U.S.,
#1 Consumer Product & Service Company in the U.S.,
#1 Fastest-Growing Company In New Mexico, The Fastest-Growing Weight Loss Company Worldwide,
Lady Boss.com,
Lady Boss.com/blog

Senior Copywriter (Remote)


NIIT Technologies
April 2019 to July 2019
• Senior Copywriter responsible for all proofreading, editing, and copywriting of medical supply manuals
and materials.
• Worked directly with Lead Editor.
• Clarified technical documents for medical staff onboarding.
• Responsible for prompt document preparation and presentation, including graphics.
• Maintained high standards of copywriting and imagery while exercising high standards of quality control
on all copy with strict adherence to tight deadlines.

Senior Copywriter (Remote)


Valnet Inc.
January 2015 to April 2019
• Senior Copywriter for mobile website(s) and applications; each entry with 80-100 word limit.
• Responsible for all copywriting, proofreading, and editing of health, wellness and parenting articles.
• Monthly readership of 20M+
• Content strategist; worked closely with editors to generate new topics/content.
• Customized informative material to reach target demographic.
• Produced original, creative content for promotional advertisements and marketing materials.
• Ascertained and managed new talent (writers) for company.
• Well-organized, detail oriented and able to handle a fast-paced work environment.

Senior Copywriter
ProMag Energy - Orlando, FL
October 2012 to December 2014
• Responsible for all copywriting and web content.
• Curated content for website, marketing materials & ads.
• Developed creative ideas and concepts.
• Networked in the Orlando community, strategizing company exposure and generating contracts.
• Strategized with CEO on mail advertising campaigns and gorilla marketing.
• Google Ad Words implementation & analytics.
• Wrote clear, persuasive, and original copy.
• Maintained clear ideas of the competitors activities and the target audience.

Lead Copywriter
Soft Rock, Inc - Orlando, FL
January 2009 to September 2011
• Lead Copywriter for employment sector, responsible for all copywriting and editing.
• Content copywriter for company blog, job sector, website, marketing and promotional materials.
• Created dynamic e-mail marketing campaigns for a large client base.

Administrator
Soft Rock, Inc - Latham, NY
May 2009 to August 2011

Licensed Real Estate Agent


Realty USA - Saratoga Springs, NY
January 2006 to December 2009
Licensed sales agent on #1 residential real estate team in Upstate, NY
(geraldine.com)

Assistant Manager
Realty USA - Wilton, NY
December 2007 to September 2008

Education

J.D. in Business Law


Albany Law School of Union College - Albany, NY
August 2013 to June 2014

Master's of Fine Arts in Marketing


Full Sail University - Winter Park, FL
May 2013
Bachelor of Arts in English & Psychology
University at Albany, State University of New York - Albany, NY
August 2011

Skills
• Branding
• Public Relations
• Project management
• E-Commerce (7 years)
• AP Style
• Copywriting
• Medical Terminology (10+ years)
• Google Analytics
• Press releases
• Adobe Photoshop
• Blogging
• Editing
• SEO
• Adobe InDesign
• Email Marketing
• SEM
• Content Development
• Digital Marketing
• English
• Proofreading
• Content Creation
• PPC Campaign Management (10+ years)
• Microsoft Outlook (10 years)
• Google AdWords
• Marketing
• Strategic planning
• Content Management
• Content strategy
• User Interface (UI)
• Writing skills
• Marketing Automation
• Microsoft Word (15 years)
• Sales
• Analytics
• WordPress
• Website Development (10 years)
• Adobe Creative Suite (10 years)
• Social Media Management
• Copy editing (10+ years)
• AI (5 years)
• AI Content Writing (5 years)
• Legal Writing (10+ years)
• SaaS (10+ years)
• Script Writing (10+ years)
• Campaign Management
• Git (10+ years)
• GitHub (10+ years)
• Markdown (10+ years)
• User Experience (UX)
• SEO Tools
• Web Design
• Social media management
• Content development
• Content creation
• Content marketing
• Email marketing
• Digital marketing
• Performance marketing
• Creative writing
• Public relations
• Marketing automation
• Content management
• AP style
• E-commerce
• Keyword research
• Content management systems
• SEO tools
• Adobe Creative Suite
• Google Docs
• Research
• AI
• Analysis skills
• UX
• Product development
• Digitization
• Google Search Console
• Medical terminology
• Metadata
• Technical writing
• Market research
• Web development
• Facebook Advertising
• Product marketing
• Packaging
• Communication skills
• Organizational skills
• Appeals
• Account management
• HTML5
• Search engines
• Social media marketing
• Google Ads
• Time management
• Bilingual
• Spanish
• Groovy
• Web accessibility
• Web design
• Linkbuilding
• Graphic design
• Leadership
• Problem management
• Fact checking
• Continuous improvement
• Wireframing
• Conversion optimization
• B2B
• Customer service
• Interviewing
• User research
• Qualitative research interviewing
• Usability
• Immigration law
• Family law
• Microsoft Word
• Microsoft Powerpoint
• Microsoft Excel
• Skincare and beauty product copy
• Affiliate marketing
• Document management
• Fashion retail
• Management
• Adobe Illustrator
• Microsoft Office
• Macros

Certifications and Licenses

Google SEO Certification


January 2019 to Present

Assessments

Legal skills — Proficient


December 2023
Supporting legal procedures, preparing documents, doing research, and collecting client information in
a legal setting
Full results: Proficient

Proofreading — Proficient
May 2022
Finding and correcting errors in written texts
Full results: Proficient

Attention to detail — Proficient


December 2023
Identifying differences in materials, following instructions, and detecting details among distracting
information
Full results: Proficient

Verbal communication — Proficient


September 2022
Speaking clearly, correctly, and concisely
Full results: Proficient

Written communication — Proficient


December 2021
Best practices for writing, including grammar, style, clarity, and brevity
Full results: Proficient

Social media — Proficient


August 2023
Knowledge of social media techniques and analytics interpretation
Full results: Proficient

Indeed Assessments provides skills tests that are not indicative of a license or certification, or continued
development in any professional field.

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