I.

Multiple Choice
Direction: Read the statement carefully. Choose the best answer for each of the following questions.

1. The audience media experience is limited and one directional.

2. The time before the existence of written or recorded history, it is also known as Stone Age.
A. Electronic Age C. Prehistoric Age B. Industrial Age D. Technology Age

3. The concept of mass production or manufacturing of goods in large quantities was introduced, increasing the demand
for bigger and better machines.
A. Electronic Age C. Prehistoric Age B. Technology Age D. Industrial Age

4. People in ____________ use different media platforms as a means to express their opinion on social issue and the
media’s role is very crucial as it becomes a reliable source of information.
A. Democratic Society C. Prehistoric Society B. Communist Society D. Monarch Society

5. What new media category are the telephone and e-mail where “content is private and perishable and the relationship
established and reinforced may be more important than the information conveyed”.
A. Interactive play media C. Collective participatory media B. Interpersonal communication media D. Information search
media

6. This refers to the use of the Internet for “sharing and exchanging information, ideas, and experiences and developing
active personal relationships.
A. Interpersonal communication media C. Information search media B. Interactive play media D. Collective participatory
media

7. The video and computer-based games, plus virtual reality device compose this category.
A. Collective participatory media C. Information search media B. Interpersonal communication media D. Interactive play
media

8. The first Philippine-based public access bulletin board system, that went online on August 1986, with an annual
subscription fee of P 1,000.
A. Philippine FidoNet Exchange C. PhilNet B. First-Fil RBBS D. Philippine Online

9. It is used to expand opportunities for self-expression especially among the youth through Web logs, online forums
and messaging applications.
A. New Media D. Traditional Media B. Information Search Media D. Print Media

10. It is a period in human history characterized by the shift from traditional industry that the Industry Revolution
brought through industrialization, to an economy on information computerization.
A. Industrial Age B. Digital Age C. Electronic Age D. Metal Age

Answers:

1. A 2. C 3. D 4. A 5. B 6. D 7. D 8. B 9. A 10. B
II. True or False

Direction: Write True if the statement is correct otherwise, write False on your answer sheet.

1. Information literacy identifies what the information is for, where to find it, and how to evaluate it.
2. An information literate person should first understand the situation or problem to figure out the what specific
type of information he or she needed.
3. Media is defined as the as the imparting and exchanging of information or news.
4. Information Literacy is the ability of an individual, either working independently or with others, to responsibly,
appropriately, and effectively use technological tools.
5. The prehistoric men learned how to sharpen their tools and use them for hunting.
6. During People Power I, President Joseph Estrada declared the Martial Law and controlled all forms of mass
media.
7. The two kinds of rock art during the Stone Age are petroglyphs and pictographs.
8. New media tends to be much more interactive than traditional media.
9. Unlike new media, the results of you receive from traditional media are often in real-time.
10. The Internet is an increasingly important part of everyday life for people around the world.

ANSWERS

1. True 2. True 3. False 4. False 5. True 6. False 7. True 8. True 9. False 10. True

III. Identification
Direction: Read the sentences carefully, then write your answer in the blank.
_________ 1. Person to person interaction using one’s voice as the tool to deliver the message.
_________ 2. One to many interaction using one’s voice as the tool to deliver the message to a large number of
people, at any given time.
_________ 3. Messages rendered in the form of paintings, drawings, photography, videos, images, and the like,
that conveys specific emotion, idea or thought.
_________ 4. Written messages in whatever form, usually on paper and print.
_________ 5. Physical things such as tarpaulin billboards, posters, in package information contained in product
packaging, and the like.’
_________ 6. Digital and electronic means to convey messages such as website or computer application, primarily
by the use of internet.
_________ 7. The ability to identify, understand, interpret, create, communicate and compute, using printed and
written materials associated with varying contexts.
_________ 8. The physical objects used to communicate with or the mass communication through physical objects
such as radio, television, computers, film, etc.
_________ 9. The ability to access, analyze, evaluate, and create media in a variety of forms.
_________ 10. The essential skills and competencies that allow individuals to engage with media and other
information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and
become active citizens.
ANSWERS

1. Conversation
2. Public Speaking
3. Visual Art
 4. Documents/ Letters/ Mails
5. Physical Medium
6. Digital/ Interactive
7. Literacy
8. Media
9. Media Literacy
10. Media and Information Literacy

IV. Enumeration

Direction: List down the seven stages/elements of information literacy.

1.

2.

3.

4.

5.

6.

7.

Answer key 1. Identifying/ recognizing information needs 2. Determining sources of information 3. Citing or searching for
information 4. Analyzing and evaluating the quality of information 5. Organizing, storing or archiving information 6.
Using information in an ethical, efficient and effective way 7. Creating and communicating new knowledge

V: Essay
Direction: In Three to Four sentences, answer the question below. (Check your grammar and correct use of
punctuations).

Why is it important to think critically about the media you look at each day?