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Sidharth Viva Presentation

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Sidharth Ranjan Palai
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15 views8 pages

Sidharth Viva Presentation

Uploaded by

Sidharth Ranjan Palai
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Presentation

`
By

Sidharth Ranjan Palai


AA.MC.U3BBA2105053

Mentor Name:- Parvathy M.D


List of Coursera Courses with Hrs.
Name of Course No. of Hrs.
Marketing In Digital World 28 Hrs.

Marketing Analytics 16 Hrs.

Think Outside the Inbox: Email Marketing 25Hrs.

The Future of Payment Technologies 7 Hrs.

Total Hrs. 76 Hrs.

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Marketing In Digital World

• Identified Need: Recognized the growing importance of digital marketing in today's business
landscape and the need to enhance skills in this area to stay competitive in the job market or
advance career prospects.

• Research and Selection: Conducted research on various online learning platforms and courses,
ultimately choosing Coursera due to its reputation, course offerings, flexibility, and accessibility.
Specifically selected the "Marketing in the Digital World" course based on its comprehensive
curriculum, positive reviews, and alignment with personal learning goals.

• Enrollment and Commitment: Enrolled in the "Marketing in the Digital World" course on
Coursera, dedicating time and effort to complete the modules, participate in discussions, and
apply the knowledge gained to real-world scenarios, with the aim of acquiring valuable skills and
insights in digital marketing strategies and practices.

3
Marketing Analytics

• Organizations large and small are inundated with data about consumer choices. But
that wealth of information does not always translate into better decisions. Knowing how
to interpret data is the challenge -- and marketers in particular are increasingly
expected to use analytics to inform and justify their decisions.

• Marketing analytics enables marketers to measure, manage and analyze marketing


performance to maximize its effectiveness and optimize return on investment (ROI).
Beyond the obvious sales and lead generation applications, marketing analytics can
offer profound insights into customer preferences and trends, which can be further
utilized for future marketing and business decisions.

4
Think Outside the Inbox: Email Marketing

• Skill Enhancement: I enrolled in the "Think Outside the Inbox: Email Marketing" course to
enhance my skills and knowledge in email marketing. As email remains a crucial channel for
communication and customer engagement, I recognized the importance of staying updated with
the latest strategies and techniques to create effective campaigns.

• Career Advancement: With aspirations to excel in the field of digital marketing, I saw this course
as an opportunity to deepen my expertise specifically in email marketing. By mastering innovative
approaches and best practices, I aim to strengthen my professional profile and unlock new career
opportunities in the digital marketing industry.

• Business Growth: As a business owner or aspiring entrepreneur, I understand the significance of


leveraging email marketing to drive growth and nurture customer relationships. By learning how
to think outside the inbox and create compelling email campaigns, I aim to enhance my
business's marketing efforts and achieve greater success in reaching and engaging with my
target audience.

5
The Future of Payment Technologies

• Discover the future of payment technology, from mobile payments to tokenization.

• In this course i learnt new ways of making payments from consumer-to-business (C2B), from
consumer-to-consumer (C2C), and from business-to-business (B2B).

• I explored current payment system technologies to examine their strengths and weaknesses and
understand the ways technological innovation is changing these traditional systems.

• I also learnt about new front-end innovations like digital wallets and mobile payments and
discover back-end innovations like tokenization, mobile money, and new payment infrastructure.

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Conclusion
• Engaging in a Coursera could provide a unique opportunity to apply online learning
principles in a professional environment, fostering both personal and professional
growth.

• Coursera courses can contribute to a well-rounded educational and professional


development experience. Ultimately, a Coursera could serve as a bridge between
online learning and real-world application, paving the way for future career success.

7
THANK YOU

“NAMAH SHIVAYA”
8

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