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People Crown Company (PCC) : Easy Reach: Cost Effective Results

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jayashree krishna
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20 views

People Crown Company (PCC) : Easy Reach: Cost Effective Results

Uploaded by

jayashree krishna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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People Crown Company

(PCC): Easy reach: cost


effective results
Discover how PCC’s innovative approach helped achieve
recruitment goals efficiently
At People Crown
Consulting, we keep it
simple by focusing on
two words:
cost and effectiveness.
INTRODUCING PEOPLE CROWN CONSULTING

PCC is part of Srushti group, a two decade old


marketing company specalizing in providing
digital marketing services. Based out of
Chennai, Srushti is the go to partner for digital
marketing for real estate, hospitality and
education sectors.
BACKGROUND

People Crown Consulting is the newly formed arm


to provide specific recruitment marketing
solutions to the market.
PCC is led by Krish Rajagopal who has over 20
years or experience in the recruiting industry.
Having worked with startups to enterprise
organizations, Krish works with a brilliant design
and marketing operations team to provide
effective solutions.
SOCIAL MEDIA CAREER PAGE DESIGN &
EMPLOYEE BRANDING
RECRUTING WEB DEVELOPMENT
Challenge #1 Challenge #2 Challenge #3
The client had to hire customer Hiring for IT is always a A small company was having
support executives in the B challenge in terms of cost a hard time finding the right
towns of Tamilnadu at an and time to hire. This client marketing people to work for
optimal cost had to hire microservices them
developers at a short notice
Our research found that Facebook was the perfect vehicle to provide
1 the solutions as the target market were active there. The campaign was
run for four weeks and the cost of acquisition was brought down to
Rs.20 per lead.

The company operated on a tight budget and hence the solution had to
2 find ways to generate leads with higher cost optimization. Our solution
was to use social media along with an effective careers page to help
acquire 80% of the requirement in half the time.

We were looking for very specific skills and hence linkedin was
3 the vehicle of choice. This was a free run, with an optimized
career page to support the effort. The position was closed in
four weeks.
RESULT #1 RESULT #2 RESULT #3
This was very challenging as the
Cost per lead worked out to INR The result helped generate budget was not available to work
20 per lead. Since this was a 45 profiles with a hit rate of on a paid effort. The focus was to
volume hiring effort we were 50% in relationship to the generate the leads using job
able to reduce the cost by 60% right skill profile sourced. posting and getting the team to
against the normal recruiting share widely. This effort was also
channels. supported by an optimized
career page that helped to close
the position at minimum cost.
Design Campaign

Ranges between INR 150 to INR Dependent on the scope of


500 per hour based on work and its associated
requirement activities.

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