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World First UHD HDR OTT Hybrid Streaming Service

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76 views2 pages

World First UHD HDR OTT Hybrid Streaming Service

Uploaded by

athul.thomaslead
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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// BROADCAST & OTT PLAYBOOK

World-First UHD HDR


OTT Hybrid Streaming Service
Attract viewers with UHD HDR in 4K for live & VOD.

WHAT VIEWERS CRAVE

LIVE & VOD HIGH PREMIUM THEMED VIDEO MULTI-SCREEN


SERVICES RESOLUTIONS CHANNELS CHANNELS EVERYWHERE VIEWING
// BROADCAST & OTT PLAYBOOK

THE GAME PLAN


The number of homes worldwide using an Ultra HD TV passed
the 200 million mark in 2018. Yet, connected TVs and the
shifting market still pose strategic and technical challenges to
broadcasters.
The APAC region has some of the highest UHD TV adoption
rates and a growing consumer demand for UHD HDR content,
especially for live sports. In both live and for VOD formats, the
broadcaster planned to create a Hybrid broadcast broadband TV
(HbbTV) service to deliver UHD HDR to connected TVs, set-top
boxes and multi-screen devices. HbbTV combines broadcast and
internet content. It’s a heavy-hitter choice to leverage connected
devices and create monetization opportunities for high- Global 4K UHD TV sales rising by
viewership events. hundreds of millions every year.

THE PLAY-BY-PLAY
The target was to launch in time for world championship events
in 2019 and start preparing for the 2020 Games in Tokyo. A DELIVERY
simple approach was needed to streamline their video processing
and delivery.
Using the VOS®360 Live Streaming Platform, the broadcaster
delivers three UHD profiles in various bit-rates, including 4K. In
less than six months customers watched their first hybrid UHD
HRD streams on connected devices.
ENCODER VOS360 DEVICES
The broadcaster needed ultimate flexibility. Our agnostic solution
seamlessly integrated to operate within existing systems. This DIGITAL RIGHTS
lowers the technical complexity without creating or managing MANAGEMENT

additional infrastructures. It allowed the broadcaster to unify the live


and VOD processing chain to maintain the same video quality cross-channel.
Another crucial step was to ensure robust scalability, especially for live sporting events. The elasticity that the VOS360
platform provides gave the broadcaster the confidence to launch new UHD HDR channels for all devices, worldwide and
in time for world championship events.

THE WIN
The choice to implement the VOS360 platform fostered growth opportunities and provided real-world value to their
subscribers. This success lead to the creation of ad-hoc live events used on top of VOD services. With the 2020 Olympics
approaching the broadcaster can count on our solutions to get to the podium. As the broadcaster starts producing 8K, the
VOS360 platform down-converts content while maintaining superior 4K quality, especially for VOD experiences.
The world of connected TVs is still evolving, and this broadcaster is now ready to provide the future of TV, first.

THE POWER OF VOS360 PLATFORM

67%
High-viewership
Unified workflows
moments monitized

of TVs sold Multiple profiles at


Interoperability
were smart TVs1 different bitrates
1 - https://www.flatpanelshd.com/news.php?subaction=showfull&id=1554435819

© 2020 Harmonic Inc. All rights reserved. Harmonic, the Harmonic logo and other Harmonic marks are owned by Harmonic Inc. or its affiliates.
All other trademarks referenced herein are the property of their respective owners. 01.16.20
harmonicinc.com

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