Institute of Management Studies(IMS)

Sage University, Indore

Report
on
Internship Completed in
SRS GROUP-JINO WATER

Submitted for fulfillment of BBA 6th Semester Program Curriculum

Faculty Coordinator Submitted By :

RAJNI JAINWAL SUDHANSHU TRIVEDI

ASSISTANT PROFESSOR Enroll no. – 20MGT2BBA0061

Program Name – BBA CORE

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 Acknowledgement

An internship is important because it can present you with new skills and opportunities that you
may not receive otherwise. Interns gain technical knowledge within the industry of their choice
by working directly with professionals in that field.In this rewarding experience, I recognize the
help and support rendered by kind heart behind its success.

I would like to thank Prof. RAJNI JAINWAL my Faculty Coordinator, IMS & SHREYAS
TIWARI SUPERVISOR at JINO WATER for guiding and supporting me in successful
completion of my Internship.

I would also like to show my gratitude towards my family, friends and all others who have
helped and supported me in doing the Internship.

Name of Student :SUDHANSHU TRIVEDI

Date

Place

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 Declaration

I Mr. SUDHANSHU TRIVEDI the student of Sage Institute of Management Studies, Sage
University, Indore studying in BBA 6thBBA CORE Semester VI, hereby declare that I
have completed the Internship of 45 days in SRS GROUP-JINO WATER and prepared
Internship report as per the Guidelines of University.

The information submitted is genuine and practical to the best of my knowledge.

Date: __________

____________

Signature

Student Name : SUDHANSHU TRIVEDI

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Certificate of Internship

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 Index
S.NO. TOPICS PAGE
NO.
1 INTRODUCTION 7-11
1.1 OBJECTIVE OF STUDY
1.2 SCOPE OF STUDY
1.3 ABOUT THE COMPANY
1.4 COMPANY PROFILE
1.5 VISION MISSION OF COMPANY

2 FUNCTIONS OF THE 12-13

COMPANY
3 SERVICES AND 14
PRODUCTS OFFERED
4 INTERNSHIP PROFILE & 15-17
LEARNINGS
5 CONCLUSION 18

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 ABSTRACT
After getting the two years theoretical knowledge in BBA it is very interesting to match with the
practical experience and this Understanding practical implications and applications is the next
step in the learning process after studying the theoretical concepts of a particular topic. This
report is on the Experiential Retail of a well-known business organization “SRS GROUP –JINO
WATER “In writing this report I came to know about different facets of Retail business and
creating the brand equity about the Brand “JINO WATER”. In recent years, discussions on the
growing economic importance of experience-based consumption have become a dominant theme
in literature where consumer preferences are of concern.

Among the few organizations, JINO WATER is alleged to have one of the most outstanding and
modern methods for Experiential Retail as a local brand. I tried to know about the existing
established policies, methods and actions of JINO WATER specially their actions oriented to
different marketing activities and approaches to establish themselves as a renowned brand locally
and internationally.

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 CHAPTER 1

INTRODUCTION

It is needless to mention that water, a compound of hydrogen and oxygen is a precious natural
gift which is very essential for survival of mankind including animals. The water used for
portable purposes should be free from undesirable impurities. The water available from untreated
sources such as Well, Boreholes and Spring is generally not hygienic and safe for drinking. Thus
it is a desirable and necessary to purify the water and supply under hygienic conditions for
human drinking purpose as the name implies. The mineral water is the purified water fortified
with requisite amounts of minerals such as barium, iron, manganese etc., which can absorbed by
human body. It is either obtained from natural resources like spring and drilled wells or it is
fortified artificially by blending and treating with mineral salts. The mineral water shall be
manufactured and packed under hygienic conditions sin properly washed and cleaned bottles in
sterilized conditions

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1.1 OBJECTIVE OF THE INTERNSHIP

 To understand the company working environment.

 It helps to know about the company structure.
 The study is helps to understand the sales and service policies of a organization.
 To understand the company ethical and social policies.
 To get the practical knowledge of departmental function.

1.2 SCOPE OF THE INTERNSHIP

The main intention of the study is to understand the various functions of sales andservice
sections

 The study istells about the venture and relationship between the companies
 The study help to analyze the financial policies of the company
 The study help to learn about the company rules and regulations

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1.3 ABOUT THE COMPANY
A quality-intensive, value based refreshment company, committed to delighting its consumers
with a healthy range of wholesome, fun filled products that are manufactured on state-of-the-art
technologies.

JINO Water

JINO is growing leaders in both private labeled and commercial labeled water bottles.

It offer direct-to-user pricing without any middlemen.

They efficient operation provides fast turnaround and serves customers coast to coast in a wide
variety of applications.

They provide Co-Packing, special events, and brand building uses of all types.

They are based in indore since 2022,

Providing beverage solutions to various businesses , we are more occupied in serving our B2B
bulk clients which include various projects of the towns I.e. different chains of cafes, hotels ,
caterings, event management agencies and so on.

Their company's vision is to achieve a positive platform in universal beverage industry and to
contribute the best for the same.

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1.4 COMPANY PROFILE

 NAME :
SRS GROUP- JINO WATER
 ADDRESS :
Gram sanawadiya, Devguradiya, Indore (M.p.)
 ESTABLISHMENT YEAR :
2022

JINO WATER is a brand name of SRS GROUP, INDORE.

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1.5 VISION MISSION, QUALITY POLICY OF THE COMPANY

Vision:

To achieve a positive platform in universal beverage industry and to contribute the best for the
same.

To be a manufacturer and supplier of packed drinking water to customers as per their

requirements on time at competitive prices without compromising on quality and values in a self-
sustaining model.

Mission:

 To be committed manufacturer following strict regime of quality and delivery schedule

strivingto increase efficiency in manufacture by continuously improving the process to
reduce cost ofinputs and time.
 Development through continuous innovation to add value to every process and product
tomatch customer expectations.
 Certify a continuous learning process and personal development of every member of theteam
to achieve long-term growth.
 To develop and improve on what the market demands for, with joint capabilities todeliver the
highest possible quality while ensure economies.

Quality policy:

"Quality is never accident, it is the aftereffect of diligent work and assurance."

As quality is of foremost significance to us, consequently our gifted Quality Control

managerslead strict checks and investigation on the obtained products before dispatching them to
theclients. We endeavour hard to comprehend our customers' needs and give their homes,
workplaces and showrooms an exquisite. We are committed to manufacture and supply of
materials to our customer as per their requirements of quality and delivery schedules. We at
JINO WATER strive to increase our customer base with increased efficiency in manufacture by
continually improving the process to reduce cost and time.

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 CHAPTER 2
FUNCTION OF THE COMPANY

2.1 Process of water processing :

Raw water to be processed is collected in tanks. A known quantity is pumped in to the above
tank where the water is dozed with alum for coagulation with heavy metals or insoluble matters.
The water after coagulation is allowed to settle for an hour. The impurities may be removed by
reserved osmosis techniques also. The supernatant water is taken to the chlorination tank where
primary disinfection is brought about by bubbling chlorine gas. The water is then passed through
sand filters for trapping of undissolved impurities. The water after sand filteration is passed
through carbon filters for removal of odour, colour and also for dechlorination. It is then passed
through series of micro fillers comprising. 5 micron, 1 micron and 0.4 micron filter followed by
ultraviolet disinfection system for terminal disinfection. Packing is done in PET bottles of 1 litre
capacity through an automatic rinsing, filling and capping machine fitted with an ozone
generator. The bottle after capping are shrink wrapped (optical) and packed in corrugated boxes
of one dozen each.

2.2 Quality Control and Standards:

The plain drinking water has to be bottled in pet bottle as per IS:14543:1998.

2.3 Motive Power: 50 HP

2.4 Production Capacity (Per Annum):

Quantity: : 1 lakh boxes (1 Litre) Per Annum

1 lakh boxes (500 ml) Per Annum

2.4.1 NATURE OF BUSINESS

Water forms an essential part of every human being. Since it is a human necessity it makes best
sense to do business in. As a normal human being requires an average of 2-3 liters of water
everyday and world population is more than one billion (growing at 2-3% annually) the business
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opportunity is enormous and the potential is largely untapped. The bottled water industry is
estimated to be a whopping `. 1600 crores business. It has grown at a rate of 38-40% annually
over the past four years. Initially bottled water brands like the French manufactured Damone
were promoted at clubs, fitness centers, cinemas, department stores, malls, ice-cream parlors,
cafes and retail sports outlets, besides restaurants, hotels and supermarkets with a price tag of `
70/- for 1 liter bottle. Other brands later began pitching for the larger middle class and lower
middle class markets.

2.5 Packaging

The product shall be packaged in sealed retail containers suitable for preventing the possible
adulteration or contamination of water and shall be in accordance with environmental regulations
of Partner States.

The package shall be made from food grade material and strong enough to withstand normal
handling and transportation

Natural mineral water should not be packaged in opaque containers 8 Labelling In addition to
the requirements of EAS , the following specific labelling requirements shall apply and shall be
legibly and indelibly marked.

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 CHAPTER 3
SERVICES AND PRODUCT OFFERED

Jino water deals packaging of bottled water.

Providing beverage solutions to various businesses , we are more occupied in serving our B2B
bulk clients which include various projects of the towns I.e. different chains of cafes, hotels ,
caterings, event management agencies and so on.

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 CHAPTER 4
INTERNSHIP PROFILE AND LEARNINGS

The report is made on the assigned tasks that I performed during my one months internship
program as approved by Department of Business Administration at Institute of Management
studies SAGE University . The basic objective of the internship program is to give at work
inclusion to the understudy and to assemble genuine information from working association. I am
satisfied to motivate opportunity to function as an marketing intern in JINO WATER

4.1 Internship profile:

MARKETING INTERN at JINO WATER

Guided and trained under : MR. SHREYAS TIWARI

MARKETING HEAD

SRS GROUP

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4.2 My role as an intern at JINO WATER
 Performing market analysis and research on the latest trends.
 Assisting with daily administrative duties.
 Designing and presenting new social media campaign ideas.
 Monitoring all social media platforms for trending news, ideas, and feedback.
 Preparing detailed promotional presentations.
 Helping with the planning and hosting of marketing events.
 Researching and evaluating competitor marketing and digital content.
 Contributing to the creation of mock-ups, email campaigns, and social media content.

4.3 My task and responsibilities

 IN DEPTH UNDERSTANDING OF THE PRODUCT.
 TO LEARN ABOUT THE PACKED DRINKING WATER INDUSTRY.
 TO INTERACT WITH THE CUSTOMERS.
 TO COORDINATE WITHIN DIFFERENT DEPARTMENT.

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4.4 Learnings

4.4.1.PRODUCT TRAINING-

▪ How is water purified ,packed and bottled .

▪ Working of packaging machinery.

4.4.2.CUSTOMER SALES TRAINING

4.4.3.CUSTOMER DEALING

4.4.4.SOFTWARE OPERATION

4.4.5.CUSTOMER CARE SERVICES

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 CHAPTER 5
CONCLUSION

In conclusion, it can be said that packaging industry is very competitive market besides, being a
potential one that will see more and more rapid growth with time. This company has potential to
capture more market share because of their quality and quantity of their products. Thus there is a
sight I found on my research they need to adjust with advanced technology more. In promotion
areas they are far behind than the other competitor available in the market. However, they need
to be more organized with more people in the team and adapt to mitigate lack of communication
with both employees and customers for expanding the business growth. They are updating
themselves day by day. More focus should to be put on the marketing sector so that they can
catch the potential customer and retain their interest over time. If they can give their best surely
they will be leader someday.

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