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(BRAND BUILDING) Idea

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4 views15 pages

(BRAND BUILDING) Idea

Uploaded by

palakj34
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Oosh

WWW.OOSH.CO

उष्णा
BRAND BUILDING
Vision Mission
Crafting premium clothing , with has timeless elegance At Oosh we blend distinctive design and affordable
and is sustainable. sustainable practices, creating fashion while
minimising environmental impact place where style
harmonises with sustainability.
Brand identity and visual

Oosh
BRAND BUILDING
Colours Logo
Brand voice and messaging
OUR BRAND VOICE RESONATES WITH WARMTH
AND SOFTNESS, OFFERING A SOOTHING AND
APPROACHABLE TONE THAT INVITES
CONNECTION AND COMFORT.

Brand personality
OUR BRAND EMBODY PREMIUM, SOPHISTICATION, COMFORTING
MINIMALISTIC
Promises and Uvp
PROMISE:

Our promise is to provide high-quality products at


affordable price a brand with simple clothing, high in
quality, and built to last.

UNIQUE VALUE PROPOSITION:

Crafting timeless clothing for everyone that


combines style and sustainability. Providing “made
for all’ clothing that can be worn whenever and
wherever.
Brand values
Social Responsibility: We are committed to making a positive impact on
society and the environment through our actions and choices, striving to
contribute to a better world for all.

Transparency: We believe in honesty and openness in all our endeavors,


ensuring our customers have full visibility into our practices and
processes.

Customer Focus: Our customers are at the heart of everything we do. We


listen, understand, and prioritize their needs, striving to exceed their
expectations at every turn.

Teamwork: We value collaboration and synergy within our team,


recognizing that our collective efforts are greater than the sum of
individual contributions. Together, we achieve more.
BRAND
AESTHETICS
Website
design
Packaging and
Labelling
STRENGTHS WEAKNESS
High quality products Finding channels of
low cost distribution
100% pure lack of brand recoganition

Oosh
S.W.O.T. Analysis

OPPORTUNITIES THREATS
Diversification High competition
collaboration opportunities Difficult to penetrate in
growing market for pure products market
more sustainable awareness
Brand positioning
Low quality

Low Price High Price

Oosh
High quality
Marketing strategy
A N A L Y S I N G T H E C O N S U M E R

Customer behaviour : This


category focuses on
websites
behaviour related to how the
Demographic consumer makes decisions.
segmentation : Focuses on
your typical customer’s family
18 - 35 word of
demographic men/women mouth
information.
students/college
going
affordable exibitions
friends

schools/
universities

social
media influencers
instagram
Marketing
channels
The combination of communication channels a business uses to
meet its objectives.

Traditional tools Digital tools


Handouts like flyer or Email marketing
brochure that can Content marketing
promote a business, event Social media marketing
Print ads Influencer marketing
word of mouth instagram,facebook
Distribution channels

1 2 3
Direct to Website Social media
customer platforms
Brand Archetype

The Everyman
The everyman archetype aim to be on the
same level as the consumer treating them
as equals and expressing humbleness in
their brand. It ensures the quality and
dependability in their brand.Brands that
consumer trust.

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