BY AMY LORING (MAKEUP ARTIST AND TRAINER)

THE
COMPLETE
MAKEUP
ARTIST
MANUAL
 INTRODUC
TION

Hi and welcome to the course! My name is Amy, I am your mentor and I'm here to
hold your hand along the way. I am going to be continuously updating this course to
make sure you're always up to date with the knowledge you need to be a great
makeup artist. Congratulations on starting your makeup journey and investing in
yourself!

PAGE TWO | THE COMPLETE MAKEUP

ARTIST MANUAL
 Tombs from this era have revealed unguent

MAKEUP jars, which in later periods were scented.

Unguent was a substance extensively used by
men and women to keep their skin hydrated

HISTORY and supple and to avoid wrinkles from the dry

heat. The women of Egypt also decorated
their eyes by applying dark green color to the
In order to understand the constantly under lid and blackening the lashes and the
changing trends in cosmetics, it's beneficial to upper lid with kohl, which was made from
take a look at the evolution of makeup. antimony (a metallic element) or soot.
Women and men have been applying
cosmetics for centuries, though the styles
have certainly undertaken some dramatic Makeup is an
changes over time. Let's take a look at how
cosmetics have evolved. expressive art used by
The earliest historical record of makeup both genders and is
comes from the 1st Dynasty of Egypt (c.3100-
2907 BC).
forever evolving.

PAGE THREE | THE COMPLETE MAKEUP

ARTIST MANUAL
 MAKEUP
KIT
ESSENTIALS
- Primer & Moisturiser
A Moisturiser that is suitable for all skin types (including sensitive skin) and a
minimum of at least 1 primer to help makeup stay on and reduce pores. My favourite
is The Ordinary silicone primer and Aveeno oat moisturiser.

- Disposable Mascara Wands

You need to have a pack of disposable mascara wands and maybe even disposable
lip wands to help keep cleanliness in check. You can get these in bulk on sited such as
Amazon/Ebay.

- Foundations
A minimum of 4 shades from lightest to darkest. You can mix colours together to
create new colours and add more as you go! You also want a range of matte to dewy
finishes so you can adapt for any client. I recommend the NIP & FAB foundations as
they have a satin finish. You can then add more highlight for a dewy finish and
mattifying powder for a more airbrushed finish.

- Concealers
A Minimum of 3 concealers. Again, you want a range of colours that will help conceal
and brighten areas and imperfections. I recommend NYX 3C palette conceal, correct,
contour.

- Highlight, Contour & Blush

I recommend buying a palette with all three in together to save money but its
important that you have at least one of each. I advise you to purchase a light
champagne toned highlighter to suit lots of skin colours and a medium ashy contour
colour which you can build up. I would also suggest a peachy natural toned blush that
you can build up to suit different skin colours. My favourite is Sleek MakeUP face
form palette.

- Eyebrow Pencils Or Pomades

I think its cheaper and easier to get 2-3 eyebrow pencils in light to darker shades than
to get a couple of pomades that may dry out quickly. My recommendation is NYX
micro brow pencils. They last a long time and have a small applicator to create a
natural shape. If you prefer using a pomade i recommend the L.A. Girl brow pomade
in soft brown.
PAGE FOUR | THE COMPLETE MAKEUP
ARTIST MANUAL
 - Eyeshadow Palettes
I would suggest you have 2 palettes; a range of neutral colours such as, browns,
oranges, reds, blacks, greys, creams and a range of bright colours such as, pinks,
blues, greens, yellows etc. I would start off with matte (non-shiny) eyeshadows and
bring in shimmers and glitters when you feel confident to do so! I love the makeup
revolution reloaded iconic fever palette and the NYX brights palette.

- Eye Liners
Its important that you have at least 1 liquid eyeliner and 1 kohl pencil. i suggest you
get it in the colour black as it is the most common amongst clients but you are more
than welcome to experiment with other cool colours like pink, white, nude etc. I love
using the Melt Cosmetics gel pomade in immortal with a small angled brush because
it lasts a lot longer than any liquid liner I have used before! I use the Primark kohl
pencil in black for smokey eye looks and waterlines.

- False Lashes
Some clients love to wear false lashes, you can get different styles, types and
thickness'. I would suggest getting a couple of natural pairs to start with. You can get
a natural pack of 5 wispie lashes on Amazon/Ebay for cheap! You will also need to
purchase lash glue, the one I use is DUO glue clear/white adhesive. It dries clear so it
looks more natural!

-Lipsticks, Lip glosses & Lip Liners

You will need to get a variety of shades to start with. I would advise to get a red
lipstick and a nude lipstick and maybe a clear gloss. You can expand on your range as
time goes on or even ask them to bring their favourite lipstick! My favourite red
lipstick is MAC lady danger and my favourite nude is MAC shy girl. Eventually you'll
want to build up to getting a range of shiny and matte finishes and different formulas
and colours! You will also need to get a trusty lip liner! I would suggest a nude colour
which can be used with lots of different lipsticks to start with like Primark toffee lip
liner.

- Makeup Brushes & Cleaner

It's important you have at least 1 set of makeup brushes for face, eyes and lips. You
can start off with a cheap set on Amazon/Ebay and replace them when you start
growing. My favourite brushes are from Peaches Makeup. Refer to the brush guide
for help! It is important to get a disinfectant makeup cleaner for your brushes as well
like Barbacide.

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ARTIST MANUAL
 MAKEUP
EXTRA'S
There are additional extras which will make makeup artist
life a lot easier and can expand the services you offer! You
want a good reputation so its important to have a good kit.

- Wet Wipes/Makeup Wipes (for sensitive skin)

It's great to use these on the go if you need to clean a station
or brush after use (or even to use on a client during makeup
application).

- Face Paint
This will be great for Halloween or Film. A palette that has
black and white in but also has a range of colours like the
Mehron paradise palette basic, 8 colours.

- Hair Clips Or Hair Bands

CLIENTS
It helps if the hair is out of the face when applying makeup.
So, make sure you have something that keeps it back. If the
ARE NOT
client hasn't done their hair yet I always ask for them to
come with their hair pinned back but if they have had their JUST
hair done, I use non creasing hair clips from Amazon.
PAYING FOR
- Makeup Case/Bag
This helps to offer a mobile service where you can take your YOUR
makeup kit with you wherever you go! I think a small
suitcase works perfectly but I also recommend a specialised
pro makeup bag to separate your products in to different
SKILLS
compartments.
THEY ARE
- Setting Powder
I wouldn't say this was an essential but it helps with keeping ALSO
the foundation intact all day and night. If the client likes 'No
shine', then I would suggest to use powder in selected areas PAYING FOR
around their face. My favourite is Maybelline loose setting
powder in translucent to fit every skin tone. THE
- Beauty Blenders
Beauty Blenders are basically makeup sponges that help
PRODUCTS
apply foundation and concealers. It also can be used to
smooth out imperfections and blend. I love them and you
YOU USE!
can get packs of them on Amazon/Ebay.
PAGE SIX | THE COMPLETE MAKEUP
ARTIST MANUAL
 SKIN Normal skin - No signs of the above and if
they do its unusual.

TYPES Combination skin - features 2 or more

different skin types or conditions on their
face.
There are so many different skin types; dry,
Sensitive skin - redness, irritation and
oily, combination, mature, normal. It's your
sensitivity to sun and products. You want to
job to analyse their skin and find out what
take caution whilst applying makeup and keep
skin type they are so you can adapt the
looking out for a reaction and checking in.
makeup accordingly.

Dry skin - Feeling of tightness, small pores,

flaking, scaley patches, pre-mature wrinkles. Look at your skin,
Oily skin - lots of shine and potential
breakouts, maybe even acne. what skin type
Mature skin - Aged, wrinkles, drooping or are you?
excess skin, larger pores.

PAGE SEVEN | THE COMPLETE MAKEUP

APRATG
I SET F
MO UURA|L J O U R N E Y
AN
 CONCEALING,
CORRECTING &
COLOUR You may not get the right colour first of all
so having makeup wipes handy is great to
start over!

MATCHING The first thing you need to do is analyse

their skin type to see if they have any
Your aim when applying base makeup to a
imperfections that need covering. What
clients skin is usually to match it, but isn't
colour are these imperfections? What
always the case! You may come across a
colour foundation do you need to use to
client that likes to have their skin darker or
compliment their skin tone?
lighter. You may even be applying character
makeup where you will be matching to a
Basic Rule - opposite colours on the colour
specific character. You always should be
wheel cancel each other out.
discussing this with your client beforehand.

Make sure when booking a client in you

have the materials to give them the look
that they desire. This is why its important to
have a number of shades of foundations
and concealers.

Green undertones and concealer is

commonly used for redness and rosacea
and acne/spots.

Orange undertones and concealer is

commonly used for people with darker skin
tone to correct dark circles under their eyes
or dark pigmentation.

Pink and yellow undertones and concealer

is commonly used for lighter skin tones to
correct dark circles and some redness.

Purple undertones and concealer is

commonly used to brighten dull skin and
PAGE EIGHT | THE COMPLETE MAKEUP
ARTIST MANUAL designed for people with yellow skin tones.
 HIGHLIGHT,
CONTOUR AND
BLUSH
CONTOUR
DARKER SHADOWS
When applying contour you want to be enhancing
the shadows of your clients face. Have a look to see
what colour is the shadow? It should be grey toned.
You want to find a contour that matches that so it
looks natural. Getting them to pout their lips out can
help you see the shadow underneath their cheeks.
You can also ask them to move their face from side
to side to see where the light does not hit them. The
picture shows the places I contour, this will be similar
for all clients but may very from different skin tones.

HIGHLIGHT
LIGHTER PARTS
Highlight is usually where the natural light hits the
skin. Again, you can ask the client to move their face
from side to side whilst shining a light on them to see
where it hits the face naturally. Your job with
highlighter is to enhance that glow! Be warned, if a
client has oily skin or if they have stated that they do
not like shine in the consultation then you may want
to skip this step or apply a smaller amount.

BLUSH
PINK/RED ON THE CHEEKS
A lot of people do not have naturally pink cheeks.
The idea behind blush is to bring a little colour to
the face and create some depth to the cheeks.
Usually blush sits on the lower cheek bone but can
be placed higher to create a lifted effect.

PAGE NINE | THE COMPLETE MAKEUP

ARTIST MANUAL
 Eyebrows come in all different shapes and sizes.
The biggest tip I can give you is... less is more! SHAPING
Look at the shape in front of you. Your job is to
enhance what they have. I usually ask my client
about how they like their brows. Bold? Angular?
EYEBROWS
Natural? Fluffy? You want to create their perfect
eyebrow.

Start by filling in hairs with a thin eyebrow pencil

to mimic hair-like strokes. As you go from the
tail of the brow to the centre you will start to see
a shape forming.

Make sure that the colour of the eyebrow pencil

matched the colour of their eyebrows. If they
like their eyebrows to appear darker you may
want to use a darker pencil.

Over the years I have found that brushing

through the eyebrow with a disposable mascara
wand whilst I go helps even out the colour and
lifts the arch giving a more lifted and fuller brow.

EYESHADOW Eyeshadow was initially used to make eyes

STYLES look bigger and stand out. Now makeup artists

use it to showcase art with different patterns,
blends and colours. There are no limits when it
comes to eyeshadow, creative flare is
everything!

When it comes to your client you want to

create an eyeshadow look which will flatter
their eyes and eye colour but also show off
skills that they may not be able recreate at
home... at the end of the day, they are paying
extra for that professional touch!

Use the Eyeshadow PDF file to gain knowledge

of styles and colours. Blending and colour
combinations are key to creating a beautiful
PAGE TEN | THE COMPLETE MAKEUP
ARTIST MANUAL look!
 TYPES FALSE
OF EYE
EYELINER LASHES
You can apply eyeliner in lots of different ways
with lots of different products.
False lashes are a personal preference and
you'll need to discuss with your client if you
will be applying them in the appointment.

There are lots of types and styles to choose

from.

Natural lashes - lashes in-between length and

volume. Great for brides, day makeup and
mature clients.

Volume lashes - lashes that are thick and full

but not necessarily long. Great for clients
going for a glamorous look, evening look, or
maybe they do not have a lot of lashes and
want them to look full.

Lengthening lashes - lashes that are long and

curled. Perfect for a more flirty, glamorous
look. Great for making small eyes look bigger!

3D lashes - lashes with lots of dimension and

Play around with

layers to them. This style of lash is great for a
youthful makeup look. Glamorous with a
natural touch.

eyeliner to see Wispie lashes - lashes that cross over each

what product fits

other to create a fluffy layer. Great for brides
that want a bit more glamour or a day to
evening look!

well with you!

PAGE ELEVEN | THE COMPLETE MAKEUP
ARTIST MANUAL
 POPULAR
MAKEUP Night time glam - This makeup has more
focus on the eyes and lips. Usually some sort
of smokey eye, colourful lipstick and a pair of

LOOKS
false lashes. This makeup will take around 60-
75 minutes to complete.

Are you wondering what to expect from the Bridal makeup - Bridal makeup usually
makeup industry? You could be booked for involves a flawless base sometimes glowy and
lots of different occasions from weddings to pretty eye makeup that compliments their
birthdays, nights out to TV and film sets! eyes. You will have a bridal trial booked in
before hand to figure out the perfect look.
Natural makeup - Makeup that isn't too Sometime it involves lashes and can take up
intense and flatters the features without a to 75 minutes.
great deal of makeup. This should only take
45 minutes to complete. Usually focuses on TV makeup - There a few things to know
the skin and less on the eyes. about makeup for television. You will want to
make sure there is minimal amount of shine.
Halloween makeup - Makeup for halloween is This is because the lighting that is used for
designed to be scary. But not everyone wants filming reflects everything! There is a high
their face to look like a horror show! There are chance that they may look too shiny in HD so
clients that want something that looks you want to make sure you are using
realistically scary and others that still want a mattifying powders and less highlight.
hint of glamour. Pale skin with white powder
and face paint to make a character come to Mature makeup - Makeup on mature skin sits
life. differently and you will want to adapt your
application methods. Less is more! You do not
Photoshoot makeup - Create a look which is want a heavy base that sits in fine lines. You
designed to compliment clothing. You may be will want to focus on keeping the makeup
given a brief. Get creative. Bushy eyebrows, minimal. Eyebrows are key. Keep them
smudged eyes or lips etc. natural and full!

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ARTIST MANUAL
 BUSINESS
TIPS
SOCIAL MEDIA
CONTENT, CONTENT, CONTENT!
Keep posting on social media, even if
you feel like you're being too much...
(you're probably not even close!) Make
sure you take photos of your work
(with client's approval) and show your
work off!

WEBSITE
CREATING YOUR SPACE
You want clients to be able to reach
you easily. Creating a website will help
potential clients find you on google and
its also a place where you can put a
blog, portfolio, rates etc.

PRICING/OFFER
GETTING THE PERFECT PRICE
Making sure you have the perfect price
that reflects your skills and fits you
amongst your competitors. A good way
to get new clients is to offer a discount
to loyal clients and to do a referral
scheme to friends and family. You can
even ask all clients to sign up to a
mailing list where you can email them
new offers!

COLLABORATE
TALK TO OTHERS AND LEARN
Listen to clients needs by collecting
research. Also, collaborating with
competitors to offer deals is also a
great way to get big parties booked in!
PAGE TWELVE | THE COMPLETE MAKEUP You can even learn new skills from
ARTIST MANUAL eachother!