Assignment 2
Assignment 2
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BMBR5103
BUSINESS RESEARCH METHODS
ASSIGNMENT 2
JANUARY 2015
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i) Research Design
This research adopts the positivist research paradigm as pioneered by Comte (Babbie,
2010) using a hypothetico-deductive methodology. The hypothetico-deductive approach starts
with a very broad spectrum of information to a specific conclusion of the study. Deductive
reasoning is defined as a theory testing process, and seeks to test whether the theory applies to
specific instances (Hyde, 2000; and Spens & Kovacs, 2006). The hypothetico-deductive
method is the most suitable method because it does begin with the research problem which is
broad enough to address in a particular study. Consequently, the problem will be narrowed
down to a more specific research question or hypotheses that can be tested. The research
question or hypotheses is often stated in the context of some theory that has been advanced to
address the problem and predict what will happen in a specific circumstance. Finally, the
hypotheses are then tested empirically.
This research is therefore a quantitative and deductive research rather than qualitative
and interpretive. According to De Vaus (2002), quantitative research is an empirical research
approach in which hypothesis testing is used to discover relationships and facts that are
generalisable. A quantitative approach focuses on the study of samples and populations and
relies heavily on numerical data and statistical analysis (Neuman, 2000).
Significant numbers of previous studies (Akinbowale et al., 2013; Akuoko, 2012; Malik
& Aslam, 2013; Monis & Sreedhara, 2010; Rasheed et al., 2011; Reinke, 2003; and Samuel &
Geraldine, 2014) applied the quantitative approach. Therefore, there is already a significant
body of literature, known variables and existing theories to support the work undertaken in
this research. This study, rather than exploring in an interpretive way, sought to confirm,
support or challenge the findings of other scholars in a different research context. For that
reason, the quantitative paradigm is employed in this research.
The second reason is related to the advantages of applying the scientific method which
is the foundation for positivist research. This method allows a researcher to test their
hypotheses and rely on objective measures (data) to support their findings, avoiding problems
of speculation and bias that occur in interpretive research (Wicks & Freeman, 1998).
Similarly, Amaratunga et al. (2002) stressed that a quantitative approach entailed verification
of hypotheses providing strong reliability and validity.
Another advantage of using scientific method is that data could be replicated for
verification purposes in future studies as replication of results is vital for theory testing (Flew,
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1979). Therefore, in this case, the positivist approach offers a new avenue of research in the
Malaysian Army context especially in getting better understanding on the influence of
leadership on the relation between level of satisfaction in PAR process and motivation.
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iii) Data Collection Procedure
Self-administered questionnaire method was the main research tool employed to collect
data for this study. The main method of collection is through self-collected. Lovelock (1986)
provided a comprehensive evaluation of the effectiveness of drop-off questionnaire delivery.
The drop-off method will yield to an increase in response rate and reduce the non-response
bias. Furthermore, the researcher will have a greater control and useful insight into the
respondent characteristic, the attitude towards survey and the reason for non-participation
(Lovelock, 1986).
The distributions of questionnaires are made during morning roll-call in the 1 st and 24th
RMR. A researcher will make a visit to each RMR for the questionnaires distribution. The
respondents are given the time frame to answer the questions and the questionnaires are then
collected back after the end of roll-call session on the same date. In order to obtain the
cooperation from the officers and infantry personnel, a letter of transmitter from the OUM
Business School is provided to each respondent as evidence of genuine research intention.
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This study looks at the data gathered from each individual and treats each owner’s
response as an individual data source. It is believed that leaders at respective level have the
implicit and explicit knowledge of the PAR process and play a role in disseminating the
information to their subordinates. Moreover, they are also engaged in PAR process as the
person assessing the performance of their subordinates. On the other hand, the infantry
personnel are believed to involve with PAR process as the person being assessed by their
leader.
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between knowledge, attitude, communication, transparency, rewards, relationship with leader,
perception towards leader, and perception towards leader’s rating decisions (Pallant, 2010).
By statistically removing the influence of the confounding variable, clearer and more accurate
indication of the relationship between the two variables could be achieved. In addition, the
parametric Independent Samples t-tests and One-Way ANOVA will be used to identify
differences between groups of respondents.
The dependent, independent, and moderating variables will be analyzed by the
multivariate regression analysis. Multivariate design methods are chosen because this study
tests theories regarding the relationship between one dependent variable and several
independent variables. Multivariate design has an advantage of bringing more information to
bear on a specific outcome as allow one to take into account the continuing relationship
among several variables. This method is widely used in the field of social sciences research as
it offers a research design that can be scientifically tested, may easily be replicated in other
contexts and the results obtained can be generalised to other study with similar characteristics.
Standard multiple regression analysis will be conducted as this method is able to
explore the predictive ability of a set of independent variables on one continuous dependent
variable. Besides that, hierarchical regression analysis will be used to test the moderating
effect of leadership on the relationship between level of satisfaction and motivation.
Hierarchical regression is suitable for interaction terms in the regression equation as it is a
sequential process involving the entry of predictor variables into the analysis in steps. The
orders of variables entry into the analysis are made based on theory and past research.
In order to determine of moderation effect exists, the following procedures advised by
Baron and Kenny (1986) was undertaken. In the first step, the effect of independent variable
(the level of satisfaction) was estimated. In the second step, the moderator variable (the
leadership) was entered to gauge whether the moderator had a significant direct impact on the
dependent variable (motivation). In the final step, the interaction terms
(satisfaction*leadership) were entered to show the additional variance explained.
Hierarchical regression can be useful for evaluating the contributions of predictors
above and beyond previously entered predictors after controlling for other variables, as a
means of statistical control and for examining incremental validity (Pallant, 2010). This
“control” is achieved by calculating the exchange in the adjusted R 2 at each step of the
analysis, thus accounting for the increment in variance after each variable (or group of
variables) is entered into the regression model (Pedhazur, 1997). Further, the beta coefficient
(β) was used to evaluate the contribution of each of the predictor variables. In the case where
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a significant moderating effect is present, a technique suggested by Aiken and West (1991) to
generate plots for each interaction was applied to show the effect of the moderator in the
relationship between the predictor and criterion variable.
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APPENDIX: Questionnaire Survey
QUESTIONNAIRE SURVEY
Dear Participants,
I am Mejar Maz Ardi Bin Hj. Nohuddin, a Master of Management student at OUM Business
School. I am conducting a research titled “The Influence of Leadership on the Relation
between Level of Satisfaction in Performance Appraisal and Reward (PAR) Process and
Motivation: A Case of Royal Malay Regiment”. I would like to seek your cooperation in
filling this questionnaire as to get better understanding on the employee behavior about their
evaluation. All participation in this study are assured that all information obtained for this
purpose will be kept strictly confidential and will only be used for academic purpose.
If you have any further questions or concerns about your participation in this study, you may
contact me at the contact below. A written summary of the findings will be available upon
request. Your cooperation in this survey will be highly appreciated. Thank you.
Yours sincerely,
Mejar Maz Ardi Bin Hj. Nohuddin
Researcher
Master of Management
OUM Business School
Kuala Lumpur Learning Centre
HP: 019-261 7174
Email: [email protected]
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PART A
DEMOGRAPHIC FACTORS
Instruction: Please √ the most appropriate answer relevant to your personal information.
a) Ranking b) Salary
1. Officer 1. RM1,500 and below
2. PTT Kanan 2. RM1,500 to RM2,500
3. Corporal and below 3. RM2,500 and above
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PART B
PERCEPTION TOWARDS PERFORMANCE APPRAISAL
Instruction: Please circle the most relevant answer according to the answer scale below.
1 2 3 4 5
Strongly Strongly
Dissatisfied Neutral Satisfied
Dissatisfied Satisfied
1. Knowledge Scale
Performance appraisal system is essential for an
B1 1 2 3 4 5
effective organisation.
I clearly understand the method of performance
B2 1 2 3 4 5
appraisal.
I clearly understand the purpose of performance
B3 1 2 3 4 5
appraisal.
I understand the measures used to evaluate my
B4 1 2 3 4 5
performance.
Job related knowledge and personal value are part of the
B5 1 2 3 4 5
performance appraisal criteria
2. Attitude Scale
Performance appraisal gives me the awareness about my
B6 1 2 3 4 5
real performance.
Performance appraisal is essential to all officers and
B7 1 2 3 4 5
soldiers.
B8 Performance appraisal has no effect to my performance. 1 2 3 4 5
Performance appraisal helps me to plan the progress of
B9 1 2 3 4 5
my performance.
I need to give the cooperation in the performance
B10 1 2 3 4 5
appraisal process.
3. Communication Scale
All personnel been exposed about performance appraisal
B11 1 2 3 4 5
procedure.
My raters always give me feedback about my
B12 1 2 3 4 5
performance.
My rater lets me know how I can improve my
B13 1 2 3 4 5
performance
My rater reviews my performance expectations from the
B14 1 2 3 4 5
performance planning session at least every three month.
An appeal process is available when there is a perceived
B15 1 2 3 4 5
disagreement on the accuracy of the appraisal.
4. Transparency Scale
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B16 Performance appraisal in my unit is transparent. 1 2 3 4 5
Performance appraisal reflects objectively my
B17 1 2 3 4 5
performance.
B18 I know who my rater is. 1 2 3 4 5
All individual has been informed about performance
B19 1 2 3 4 5
rating.
My performance rating can be changed if I can show
B20 1 2 3 4 5
that it is incorrect or unfair.
5. Reward Scale
Rewards and recognition from performance appraisal
B21 1 2 3 4 5
been implemented in my organisation.
Performance appraisal in my organisation is linked
B22 1 2 3 4 5
with promotion and payment of bonus.
My unit recognizes work achievement based on
B23 1 2 3 4 5
performance appraisal.
I received reward and recognition based on my job
B24 1 2 3 4 5
performance.
Rewards and recognition from performance appraisal
B25 1 2 3 4 5
is motivating factor to me.
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PART C
PERCEPTION TOWARDS LEADERSHIP
Instruction: Please circle the most relevant answer according to the answer scale below.
1 2 3 4 5
Strongly
Disagree Neutral Agree Strongly Agree
Disagree
PART D
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MOTIVATION STATEMENT
Instruction: Please circle the most relevant answer according to the answer scale below.
1 2 3 4 5
Strongly
Disagree Neutral Agree Strongly Agree
Disagree
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