INTEGRAL UNIVERSITY

Department of Commerce & Business Management

Study and Evaluation Scheme
Choice Based Credit System
MBA
w.e.f. Session 2020-21

YEAR-II SEMESTER- III

Sr. Subject Subject Period Credit Evaluation Scheme

No Code (Per Week)
L T P C Sessional (CA) Exam Subject
CA TA Total ESE Total

01 MT517 Operations Research 3 1 0 4 40 20 60 40 100

02 Supply Chain 3 0 0 3 40 20 60 40 100
BM501
Management
03 BM502 International Business 3 0 0 3 40 20 60 40 100
04 BM503 Summer Training Project - - 2 1 40 20 60 40 100
Dual Specialization: Choose Four Electives of Two Different Specializations From Marketing, Finance, HR & IT
05 BM504 TO First specialization 3 1 0 4 40 20 60 40 100
515 & Elective- I
CS503 TO
06 CS506 First specialization 3 1 0 4 40 20 60 40 100
Elective- II
07 Second specialization 3 1 0 4 40 20 60 40 100
Elective- I
08 Second specialization 3 1 0 4 40 20 60 40 100
Elective- II

Total 21 5 2 27 320 160 480 320 800

L = Lecture, P = Practical, T =Tutorials, C= Credit, CT = Class Test, TA=Teacher Assessment

ESE=End Semester Examination Subject Total = Sessional Total (CA) + End Semester Exam(ESE

The schedule of papers during the third semester of the programme shall be as follows:

CORE COURSES
S.No
Sub. Code Subject S. No Sub. Code Subject
1 BM501 Supply Chain Management 3 MT517 Operations Research
2 BM502 International Business 4 BM503 Summer Training Project
Specialization Papers
Marketing Finance
S.No
Sub. Code Subject S. No Sub. Code Subject
1 BM504 Product and Brand Management 1 BM508 Insurance Management
2 BM505 Integrated Marketing Communication 2 BM509 Banking Finance
3 BM506 Mall Management 3 BM510 Financial Derivative and Commodity Market
4 BM507 International Marketing 4 BM511 Business Taxation
Human Resource Information Technology
S.No
Sub. Code Subject S. No Sub. Code Subject

1 BM512 Interpersonal Relationship Management 1 CS503 Computer Aided Management

2 BM513 Social Security 2 CS504 System Analysis & Design and Software Engineering
3 BM514 Human Resource Development 3 CS505 Internet and Visual Basic
4 BM515 International-HRM 4 CS506 E-Commerce & IT Enabled Services
 MBA II Year / Semester III

Course Code: BM501 Title of the Course: Supply Chain Management

L T P C
Pre-Requisite: NONE Co-Requisite: NONE
3 0 0 3
Objective : The objective of this paper is to develop an understanding about the distribution structure and system in an organization. This
paper will help to understand the problems and issues in distribution management. This paper will help to know the decision areas and
importance of distribution management for the organization.

Course Outcomes
CO 1 Understand the concepts of supply chain management and would be able to assess the supply chain problems and various
measures of performance.
CO 2 Understand about warehousing, its location and layout. Requirement of different types and number of warehouses can also
be evaluated and acquire the knowledge of different types of material handling equipment's used in warehouses.
CO 3 Understand about the movement of goods in supply chain, different elements and modes of transportation. Students can
also evaluate the trade off between transportation and inventory cost.
CO 4 Evaluate different inventory levels with the help of EOQ, ELS and Just-in-time inventory. Cost of inventory holding in
the supply chain can be obtained.
CO 5 Understand the structure of logistic system and its functions.

Unit Title of The Contact

Content of The Unit
No. Unit Hrs.
Introduction to Supply Chain Management Definition of supply chain management, Objectives
Introduction to of a Supply Chain, Flows in SCM, Process View of SCM, Drivers of SCM, Value Chain
Supply Chain Analysis. Supply Chain Decision Phases. Supply Chain Performance: Competitive and Supply 7
1
Management Chain Strategies.
Warehousing Management Concept types & Number of warehouses, Warehousing strategy,
Warehousing Warehouse facility location & network design, Outsourcing- Nature and concept, Strategic
decision to Outsourcing. IT infrastructure used for Supply Chain and CRM, Material handling- 7
2 Management
purpose & objective, types of material handling equipment and their significance. Case Study
Transportation Transportation Management Elements in Transportation mix, Designing Distribution Network:
Role of Distribution in Supply Chain, Factors influencing Distribution. Network Design, 7
3 Management
Design Options for a Distribution Network, Role of Transportation in SCM, Transportation
Decisions, Push vs. Pull System, Cross Docking. Case Study
Inventory Inventory Management & Control:Concept of Inventory, Types of Inventory, Reasons of
Management & holding Inventory, Inventory Systems, Inventory Modeling: Different inventory levels, cost of 7
4 inventory, Economic Order Quantity (EOQ) models- Batch Delivery & Economic Lot Size
Control
(ELS) Model, Just-in-Time concept, ABC/VED and other Inventory Control Techniques Case
Study
Logistics Logistics Management: Structure of logistic system, function of logistic management,
5 difference between logistic & supply chain management, Logistics Costs, Logistics Models, 7
Management
Bullwhip Effect inbound & outbound logistic. Case Study
References Books:
Chopra, S., Meindl, P., Supply Chain Management: Strategy, Planning, and Operation, 6th edition , pearson.
David Sinchi Levi, Ravi Shankar, Designing & Managing the supply chain: Concept, Strategies & Case studies, 3rd edition, 2019.
Janat Shah, supply chain management: Text & Cases, 2nd editon, 2016, Pearson Educational India.
Ravi Basu j, Total supply chain management, 2007 edition publish by Butterworth, Herivemann.
K. Shridhar Bhat, Logistic & supply chain management : 2017 edition , Himalaya Publishing House , New Delhi

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 MBA II Year / Semester III

Course Code:BM502 Title of the Course:International Business L T P C

Pre-Requisite:NONE Co-Requisite:NONE 3 0 0 3

Objective : The objective of the course is to provide an overview of the field of International Business and teach student a feel of the
competition in the global marketplace.

Course Outcomes
CO 1 To explicate the characteristics and components of internationalization process and Dimensions of International
business.
CO 2 To understand Business Theories and Instruments of Trade policy.
CO 3 To appraise economic, political, cultural, legal, technological and competitive environments and its influence on
international markets.
CO 4 To Understand the construct of International Institutions and develop the approach of Economic Integration.
CO 5 To understand International Business functions at various levels.

Unit Title of The Contact

Content of The Unit
No. Unit Hrs.
Dimension of Introduction and growth of International Business; IB model; Modes and factors of IB;
1 International Internationalization stages, Modes and external influence internalization process, Definition and 7
Business characteristics of Global, International, MNCs & TNCs.
Business International business theories: Mercantilism, Absolute cost advantage, Comparative cost
Theories and advantage, Hecksher-Ohlin and PLC theory; Instruments of trade policy- Tariffs, Subsidies, 7
2 Import quotas, Voluntary export restraints, Administrative policy, Anti-dumping policy.
policy
Political environment- Political systems, Political risks, Indicators of political risk, Analysis and
Environmental measures to minimize political risk; Legal Environment - Legal systems, Legal form of
3 Framework organization, Multiplicity of legal environment, Bribery, Branch v/s Subsidiary, Counterfeiting, 7
Grey Market; Cultural environment- Culture and its characteristics, Influence of culture on (a)
Consumption (b) Thinking (c) Communication Process.
Economic International institution – Principles and roles (IMF, IBRD, WTO, ASEAN, SAARC, EU,
Integration and NAFTA etc.); Organizational structure, Planning and control process, Location of decision-
4 Organizational making, Centralization/Decentralization of decisions; Collaborative strategies 7
Structure &
Control
International operation and marketing: Global manufacturing system, Special economic zones;
International Product decisions; Pricing strategies; Promotion strategies and market development;
5 Business Distribution system; Corporate financial system & exchange rate mechanism and Foreign 7
Functions exchange risk management;International HR Missues; International development of managers
and labour market difference and relations.
References Books:
Aswathappa, K, International Business 4th Edition Tata McGraw-Hill, New Delhi
Daniels John D., Radebaugh, L.H., & Sullivan, Daniel, International Business, Pearson Education
Cherunilam, Francis, International Business-Text and Cases , Prentice-Hall of India, New Delhi
International Business – 8th Edition- by Charles Hill (2010)
International Business: The Challenge of Global Competition – 12th Edition- by Donald Ball, Michael Geringer, Michael Minor and Jeanne
McNett (2009)

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 MBA II Year / Semester III

Course Code:MT517 Title of the Course: Operations Research L T P C

Pre-Requisite:NONE Co-Requisite:NONE 3 1 0 4

Objective : The objective of the course is to develop among students the approaches to logical performance to various operations within the
organization in order to more efficient.

Course Outcomes
CO 1 Understand the meaning and use of operation research.
CO 2 Understand Decision approach theory
CO 3 Understand the concept of linear programming with graphical form
CO 4 Understand the transportation method and how assignment of work is conducted mathematically
CO 5 Understand the concept of sequencing in a job machine profile

Unit Title of The Contact

Content of The Unit
No. Unit Hrs.
Meaning, Significance and scope of operations research, Methodology of
1 Introduction operations research. 7

Predicting Values using method of least squares, Queuing theory- single channel
Decision
waiting line, Markov Analysis- Transition probabilities, Game Theory-Two person 10
2 Approaches zero sum
Problem Formulation Graphical & Simplex Method, Duality
Linear
9
3 Programming

Transportation Transportation : North West corner rule (NWCR), Least Cost method,
Vogel's approximation method (VAM)Assignment- Hungarian method 10
4 and Assignment
Processing a job through two machines, Processing two jobs through a machine
5 Sequencing 9

References Books:
Quantitative Techniques for Managerial Decisions : J. K. Sharma.
Quantitative Techniques : ND Vohra
Quantitative Techniques : Rubin & Levin, K. K. Sharma
Quantitative Analysis for Management : Render & Ralph M Stair & M.E. Hanna
Quantitative Techniques for Managerial Decisions : Shri Raman Verma.

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 MBA II Year / Semester III
L T P C
Course Code:BM503 Title of the Course: Summer Training Project
Pre-Requisite:NONE Co-Requisite:NONE 0 0 2 1

Objective : The objective of this training is to provide a practical training so that the student is able to understand the implementation of
theoretical learning into practical environment

 The training has to be done with a company for a period of 6 to 8 weeks and the
learner has to obtain a certificate to this effect from the concerned organization.
Requirement of the  A full report in the prescribed format had to be submitted which will be evaluated by an external
training examiner.
 The Internal evaluation will be done by 3 member panel of teachers of the department.

Reference :

For summer training Presentation and report writing , student must follow guidelines available on iul.ac.in/bm
 MBA II Year / Semester III

Course Code: BM 504 Title of the Course: Product and Brand Management
L T P C
Pre-Requisite:NONE Co-Requisite:NONE
3 1 0 4
Objective : The objective of this paper is to develop the understanding about the product and brand for making marketing decisions. This
paper will help to understand the process of the new product development and branding. This paper will help to know the importance of
product and brand management for the organization.

Course Outcomes
CO 1 To know about the process of the market segmentation,selection of the target market & grouping the elements of the
Marketing mix.It will help them to know the relationship of market segmentation with target market and marketing mix.
CO 2 To understand the fundamentals of the product management and apply in the organization. It will help them to know the
role of the product manager in the organization.
CO 3 To describe the product through its type, hierarchy and the life-cycle. It will help them to learn about the new product
and its differentiation with the competitor products. It will lead to understand the positioning and the re-positioning of
the product.
CO 4 To learn about the concept of the branding and to know about its importance for the company. It will lead to understand
them the concept of new brand development and the way of brand launch.
CO 5 To provide insights into branding and to understand the real issues that can develop branding of the company as well as
the branding of the product in the present business world.

Unit Title of The Contact

Content of The Unit
No. Unit Hrs.
Market Segmentation Target Market: Meaning of Target Market, Selection of Target Market
1 Introduction to and Strategies of selection of Target Market. Marketing Mix: Define Marketing Mix, Elements
market related of Marketing Mix and Limitation of Marketing Mix. Market adaptation: Identity vs. changes 9
with product Case study on market segmentation or target market.
Product Meaning of Product Management, Process of Product Management, Organization of Product
Management Management, Product Management Functions & Decisions, Product Related Issues: Indian 9
2
review Product Management Panorama and Role of Product Manager. Case Study
Product Product, Product Life Cycle, New Product planning & Product Positioning & Repositioning
planning & Product: Definition of product, Classification of Product, Product Level & Hierarchy and 9
3 Product Component Model. Product Life Cycle: Meaning of Product Life Cycle, Product Life
related issues
Cycle stages with marketing strategies. New Product Planning: Definition of New Product,
New product planning process. Product Positioning & Repositioning: Meaning of Product
Positioning, Positioning elements and significance. Product differentiation strategies. Re-
positioning Case study on Product Positioning or Repositioning.
Branding
Meaning of Brand, Process of Branding (How to build a brand), Types of Brand name and
concepts & 9
4 Importance of Branding. New Brand development. Brand launch. Brand Management: Brand
Brand
Management functions and decisions.
Management
Brand image, Brand identity, Brand personality, Brand positioning, Brand Equity, Brand
Brand related
5 extensions, Indian (Swadeshi) Brands & E-Branding:Building The Brand Online. Case study 9
issues
on Indian (Swadeshi) Brands.
References Books:
Lehmann D.R. & Rusell, Product Management, Tata Mc Graw Hill Publishing Company, New Delhi
Majumdar R., Product Management in India, Prentice Hall of India Private Limited, New Delhi
Gupta S.L., Product Management, Wisdom Publication, Delhi
Rao K. Venugopal , Product & Brand Management, Himalaya Publishing House, Mumbai, 2017 (Text & Cases)
Dutta Kirti, Brand Management, Oxford University Press, New Delhi, 2016.(Principle and Practice)
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CO2 3 3 3 2 3 3 2 3 3
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CO4 3 3 3 3 3 3 2 3 3
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 MBA II Year / Semester III

L T P C
3 1 0 4
Course Code : BM505 Title of the Course: Integrated Marketing Communication
Pre-Requisite: NONE Co-Requisite: NONE

Objective : The aim of the course is to introduce students to the fascinating world of modern marketing and marketing communication in a
conceptual yet practical way.

Course Outcomes
CO 1 To discuss the basic concepts of communication and tools used in integrated marketing communication.
CO 2 To discuss about basics of advertising and emerging roles of some popular advertising agencies.
CO 3 To develop an understanding about advertising strategy and media.
CO 4 To study the basics of - Public relation, Direct and Online Marketing etc.
CO 5 To apply the concepts of personal selling and sales promotion.
Unit No. Title of The Unit Contact Hrs.
Content of The Unit
Modern marketing Scenario, Marketing Strategy and Marketing Mix, Communicating
Understanding Customer Value, promotion Mix, Integrated Marketing Communication: Definition
1 Marketing 9
and Its Need,Tools of Integrated Marketing Communication, Marketing
Communication
Communication Process and Models, Effective marketing Communication
Landscape of Advertising, Role of Advertising in Promotion Mix, Setting Advertising
Advertising Objectives, DAGMAR Approach, Advertising Budget Decisions, Advertising
2 9
Decisions Campaign Plan, Types of Advertising, Institutions involved in Advertising
management, Advertising Agencies: Role, Functions and Organization Structure,
Advertising agencies in India, Ethics in Advertising
Developing Creating Advertising Message and Designing Message Strategy, Message Execution:
Advertising Approach, Style, Tone, Words and Formats. Media Planning: Advertising Media and 9
3
Strategy its overview, Selecting Advertising Media, Media Analysis, Media Scheduling,
Evaluating Advertising Effectiveness
Building Direct Customer Relation Ship, Public Relation: Definition, Objectives, Role
Public relation, and Its Impact, Major Tools of PR, PR Public, Merits and Demerits of PR Direct
Direct and 9
Marketing: Definition and Its Role in Marketing Mix, Merits and Demerits of Direct
4 Online
Marketing Marketing, Digital Direct Marketing Technology, Online Marketing and Its Domain,
Online Advertising, Viral Marketing and Online Social Network
Personal Selling: Meaning, Its Nature and Process Sales Promotion:
Personal Selling Meaning,Definition and Objectives, Factors Responsible for Rapid Growth of SP,
5 and Sales 9
Types of Sales Promotion: Consumer Oriented, Trade Oriented and Business
Promotion
Oriented ,Sales Promotion Techniques, Sponsorship, Merchandising, Other Marketing
Services: Packaging, Trade Shows and Exhibitions, Customer Service
References Books:
Marketing Communication: Fill Chris, Prentice Hall, Edition 8th , 2019.
Advertising Management- Concepts and Cases: Manendra Mohan, Tata Mcgraw Hill education,2017
Advertising Management- David A. Aaker, John G. Myers ,Prentice Hall Inc 5th edition.
Advertising and Promotion- An Integrated Marketing Communications Perspective– George E.Belch, Michael A.Belch -McGraw Hill,
special 9th edition
Advertising Management& IMC - Moriarty , Mitchell and wells - Pearson 10th edition.

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CO2 2 2 - - - 2 2 - 3
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 MBA II Year / Semester III
L T P C
Course Code:BM506 Title of the Course:Mall Management 3 1 0 4
Pre-Requisite:NONE Co-Requisite:NONE

Objective : The aim of the course is to acquaint the students about the dynamics of shopping mall and its effective management

Course Outcomes
CO 1 To discuss the concept of shopping Mall in India.
CO 2 To discuss and understand the basic factors influencing the growth of shopping Mall in India
CO 3 To develop an understanding about mall operation and its functioning.
CO 4 To examine the tenant mix and how it is selected for mall.
CO 5 To explore the types of markets and types of retail formats in India.

Unit Title of The Contact

Content of The Unit
No. Unit Hrs.
Concept of shopping mall, Growth of malls in India, Mall positioning strategies, Strategic
1 Introduction planning for malls. 9

Concepts in mall design, Factors influencing malls’ establishment, Recovery management,

Aspect in Mall
Aspect in finance, Human resources, Security and accounting, Legal compliances and issues, 9
2 Management Measuring mall performance.
Store allocation, Leasing negotiations, Maintenance and repairs, Security and safety procedures
Mall
and regulations, Operational activities, Footfalls measurement, Common area management. 9
3 Operations

Tenant Selection of anchor tenant, Tenant mix, Types of retail formats, Multiplexes, Food courts,
Branded stores, Specialty stores 9
4 Management

Types of Hypermarkets, Supermarkets, Mall resource allocation, Owner-tenant relationship.

5 9
market stores

References Books:
Mall Management With Case Studies, Abhijit Das Taxman
Mall Management , Arif I. Sheikh & Dr Kaneez Fatima, Himalaya publishing house
Best for Understanding Motivation: 'Drive' by Daniel H. Pink
Best Customer Service: The Nordstrom Way to Customer Experience Excellence
Best On Competitive Advantage: The Shopping Revolution
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CO2
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CO3
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CO4
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CO5
 MBA II Year / Semester III

Course Code: BM507 Title of the Course: International Marketing L T P C

Pre-Requisite:NONE Co-Requisite:NONE 3 1 0 4

Objective : To help the students in understanding International marketing concepts. To acquaint the students with the environment associated
with international marketing. To familiarize with the International Marketing Mix.To guide the students towards learning the dimensions of
international marketing. To study the System Distribution of international marketing.
Course Outcomes
CO 1 To help the students in understanding International marketing concepts
CO 2 To acquaint the students with the environment associated with international marketing
CO 3 To familiarize with the International Marketing Environment
CO 4 To study the International Marketing Mix related to Product and Pricing
CO 5 To guide the students towards learning International Marketing Mix related to Channel of Distribution, Advertising and
Global
Unit Title of The Contact
Content of The Unit
No. Unit Hrs.
International
Nature, Scope and tasks of international marketing, Difference between domestic and
1 Marketing 9
international marketing, international marketing concepts-EPRG scheme, Self reliance
Concepts
criterion
The Economic environment:- economic integration and market groups Cultural Analysis: - What is
Environment culture, its elements, knowledge, values and phenomenon of cultural changes Business 9
2 customs: Business customs and adaptation, required adaptation and their degrees, methods of
Analysis-I
doing business
Political: Host and international political environment, political spectral, types of governance
The in the globe, quality and its effects on business assessment, risk on reduction techniques Legal:
Bases of legal system- common, Islamic and Marxist-Socialist, Jurisdiction in international 9
3 Environment
Analysis-Ii legal disputes, intellectual property rights, new issues, commercial laws International
Marketing research: Scope, Process, Research objectives, gathering of data and problems,
entry strategies for MNC’s
International Product: - Meaning of noble product, International product planning, physical and mandatory
4 Marketing requirement: standards, screening products for adaptation, analysis of products components
Mix-I Price: - Pricing policy: objective and approach, price determination, Price escalation and other 9
issues
International distributions systems: Channel of distribution structures in the world, Distribution
International patterns-general and country specific, Alternative middlemen choices-country specific, factors
5 Marketing Mix-II affecting choices of channels, Locating, Selecting and administrating channel members 9
International advertising: Global advertising pattern, Global market segmentation and
promotional strategy, International advertising programmes, Global advertising regulations,
Creative challenges, Media-Planning and analysis
References Books:
Jain S.C. International marketing Rise of the Youpreneur: The Definitive Guide to Becoming the Go-To Leader in Your Industry and
Building a Future-Proof Business
Keegan International marketing Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your
List, and Boost Revenue
Philips Coetrs International marketing Story Driven: You don’t need to compete when you know who you are
Lamout International marketing The Korean Mind: Understanding Contemporary Korean Culture
Czinkotia International Marketing Himalyan Publication 2012.
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CO5 3 2 - 1 3 - 2 2 2
 MBA II Year / Semester III

Course Code:BM508 Title of the Course: Insurance Management L T P C

Pre-Requisite:NONE Co-Requisite:NONE 3 1 0 4

Objective : The basic objective of the course is to acquaint the students to understand the concepts and principles relating to insurance and risk
hedging with insurance products.

Course Outcomes
CO 1 To demonstrate the understanding of risk, types of risk, risk management and risk management process.
CO 2 To demonstrate the understanding of concept of insurance, insurance principles, historical background of insurance,
regulatory and legal aspects of insurance and concept of reinsurance and double insurance.
CO 3 To demonstrate the understanding of marketing of insurance, and functions of insurers.
CO 4 To demonstrate the understanding of concept of life insurance and its types, pension products and calculation of
premiums.
CO 5 To demonstrate the understanding of health insurance, fire insurance and vehicle insurance and their various aspects.

Unit Title of The Contact

Content of The Unit
No. Unit Hrs.
Risk definition and concept, uncertainty and burden, Methods of handling risks, Risk
1 Risk Analysis management-nature and importance, Risk management process. 5
Introduction to insurance, History of insurance, Types of insurance, Principles of insurance
2 Insurance contract, Reforms in insurance industry, Brief overview of the IRDA and legal aspects of 8
Concepts insurance, Concept of reinsurance and double insurance
Insurance as service industry, Insurance marketing and selling process, Insurance product types,
Insurance
3 Marketing system and Competition, Functions of insurers 10
Marketing
Life insurance – products(Basic Plans of Insurance - Term & Pure Endowment, participating
and non- participating, Whole Life policies, Money back Plans, Annuities, Traditional/Unit
linked plans, Individual and group policies, Policies for females, children, physically
4 Life Insurance handicapped, Insurance plans offered in other countries like-flexible premium plans, universal 12
life policy), competitive position, environment and general provisions, Pricing of life insurance
plans( Basic elements in computation of premium: Office Premium, net premium, level
premium, Computation of premium, extra premium and rider premium, Valuation, special
reserves and profits.) Tax benefit in Life Insurance, Role of LIC.
Health insurance(Standard Medi claim Policy / Critical Illness / Health Plus / Tailor made
General policies, Universal Health Insurance Scheme, Claim settlement. Cashless Facility,Role of
5 Insurance 10
TPA.s.),Vehicle insurance,Fire insurance,Property and liability
insurance, Futuristic insurance products.
References Books:
Gupta. P.K. (2009). Insurance and Risk Management, 2nd Edition, Himalaya Publishing House
George. E. Rejda. (2005). Principles of Risk Management and Insurance, 9th Edition, Pearson Education
Latest publications of IRDA
Insurance Products ( Including Pension Products ) 2nd edition, Taxman Publications (P.) Ltd.

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CO3
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 MBA II Year / Semester III

Course Code:BM509 Title of the Course: Banking & Finance L T P C

Pre-Requisite:NONE Co-Requisite:NONE 3 1 0 4

Objective : The basic objective of the course is to acquaint the students with the various aspects of banking environment and other
financial institutions including its regulation in the country.

Course Outcomes
CO 1 Understand the evolution and current state of Indian banking industry and banking sector reforms.
CO 2 Understand the need for regulatiuon in banking industry and laws relating to banks regulations.
CO 3 Understand the concept of Commercial Banking, its challenges and other related aspects.
CO 4 Understand the concept and working of other financial institutions.
CO 5 Understand the current trends in Indian Banking including innovations and digitizations.

Unit Title of The Contact

Content of The Unit
No. Unit Hrs.
Banking system in India; Nationalization of banks, its objective & impact ; Reforms in
banking sector since 1991; New private banks vs Public sector banks; bank structure &
1 Introduction 10
management style; Naik Committee recommendations and Bank Board Bureau (BBB);
Consolidation of public sector banking through mergers and privatization.
Reserve Bank of India Act 1934, RBI’s Objectives and role; Monetary Policy , recent
Banking developments relating to MPC, inflation targeting, monetary policy instruments used by RBI ,
2 Industry interest rate policy, fiscal vs monetary policy; BASEL II and III norms on capital adequacy 10
Regulation and other parameters; Important provisions of Banking Regulation Act 1949, recent
amendments in BR Act; Role and importance of CRR & SLR norms.
Objective, characteristics, classification, functioning of commercial banking; Retail banking,
Commercial Corporate banking, Universal Banking ; Risk Management in Banking; Asset & liability
3 Banking In management in commercial banks; Prudential norms in banking , norms for income 10
India recognition, Assets Classification and provisioning; Management of NPA’s; recapitalization of
banks; Measurement of Banks’ performance, CAMELS criterion etc. Case Study.

Cooperative Banks, Origin and growth; Organization & functioning of urban co-operative
Other banks, Issues & policies relating to cooperative banks;Regional Rural Banks; Overview of
4 Financial 7
Housing Finance in India, Housing Finance Bank; NBFC sector in India, issues and challenges
Institutions
faced by NBFCs , regulation of NBFCs; Development Financial Institutions in India, Role of
NABARD, SIDBI and EXIM bank in developing Indian economy.
New Innovations and new trends in Banking industry; Differentiated banking licenses : Payments
5 Dimensions In Bank and Small Finance Banks; Trends in Digital Banking; Financial Inclusion through 8
Banking PMJDY, DBT and JAM etc; Concept and advantages of assets securitization. Case Study.
References Books:
Banking And Development Finance-NewVistas By G.S.Batra& R..C.Dangwal (Deep & Deep Publications-Delhi)
Bank Investment & Fund Management By Gerald.O.Hatler(Macmillan India Ltd)
Indian Financial System By H.R.Machiraju(Vikas Publicating House)
Financial institutions and marketsByL.M.Bhole(Tata McGraw Hill)
The Total Money Makeover (2007) by Dave Ramsay

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CO1 3 1 2 2 1 - 1 1 -

CO2 1 1 1 1 1 1 - - 1

CO3 1 - 1 - - 1 1 1 -

CO4 1 2 - 2 1 - - - -

CO5 2 1 2 1 1 1 1 1 -
 MBA II Year / Semester III

L T P C
Course Code:BM510 Title of the Course: Financial Derivative and Commodity Market
3 1 0 4
Pre-Requisite:NONE Co-Requisite:NONE

Objective : The basic objective of this course is to expose the students to the concept, tool and technique applicable in the field of Derivatives
and commodity market as a tool of investment and Derivative analysis.

Course Outcomes
CO1 To acquire basic concept of derivative and its importance in risk management.
CO2 To understand the analysis and mechanism of various derivative instruments
CO3 To provides critical examination of the models and approaches used in Option pricing models.
CO4 To acquire conceptual understanding of regulatory framework of derivative market in India and address issues in derivative
product design.
CO5 To determine the role of intermediaries and critically evaluate the mechanism of derivative market in India.

Unit Title of The Contact

Content of The Unit
No. Unit Hrs.
Introduction To An overview of derivative contracts: Forward, Futures, swaps and options; Importance of
1 Financial derivatives in risk management; Derivative markets in India: exchange-traded and over the 9
Derivatives counter; Trading mechanism of derivatives in India
Quantitative foundations for derivative analysis; Mechanics of futures and forward contract;
2 Forwards And 9
Hedging strategies using futures and forward ; Pricing forward and futures contract. Interest
Futures
rate futures and pricing; Stock index futures and pricing; Swaps: mechanics, use and
valuation;
Options: The basics, Binomial options pricing model; The Black and Scholes Model; Options
Option Pricing
3 headgins strategies; Estimating volatilities 9
Models
Development Historical changes and growth of global and domestic Commodities derivatives markets,
And Structure Regulatory structure in India, Issues in Agricultural and Non-Agricultural Commodities
4 Of Markets, Exchanges and design of the markets, Issues Related to Product Design and contract 10
Commodity
specifications,
Markets
Issues related to Spot price and present practices of commodities exchanges, Clearing House
operations and Risk Management Procedures, Delivery , Role of intermediaries, Basis Risk
5 Exchanges And 8
and its importance in pricing, International commodity indicies and as a investment tool for
Mechanics
investors,Internationally traded Commodities based ETFs ,Essential Commodities Actand role
of state governments.
References Books:
John C. Hull, Options, Futures and other derivatives, Sixth edit., Pearson Education
David, A. Dubofsky and Thomas W. Miller, Derivatives: valuation and management, Oxford Univ. Press, 2003
S.S.S. Kumar, Financial Derivatives, Prentice-Hall of India, 2007
Salih, N., Neftci, An Introduction to mathematics of financial derivatives, 2ndedit, Academic Press
Rene , M., Stulz, Risk Management and derivatives, 2003, Thomson –South Western Investments, PHI New Delhi
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 MBA II Year / Semester III

Course Code: BM511 Title of the Course:Business Taxation L T P C

Pre-Requisite:NONE Co-Requisite:NONE 3 1 0 4

Objective : To provide basic understanding of Indian Income Tax Laws, To apply tax laws in financial decisions making

Course Outcomes
CO 1 To understand basic concepts and provisions of Income Tax Law and Practices applicable to business.
CO 2 To understand Computation of Total Income of assesse under various heads like Salary, House Property, Business or
Profession, Capital gains and Income from other Sources.
CO 3 To learn various provision regarding deductions, exemptions and rebates available under income tax
CO 4 To understand basic concepts of GST law and practice.
CO 5 To understand concepts like tax planning, tax avoidance and tax evasion and online filing of returns within due dates
and to practically and professionally implement the concepts of income tax in reallife.

Unit Title of The Contact Hrs.

Content of The Unit
No. Unit
Introduction to Salient Features and Basic Concepts – Previous year, Assessment Year, Person, Gross
1 Income Tax Act Total Income and Agricultural income. Residential status and incidence of tax, filly 6
1961 exempted incomes under section10
Income from Salary, Income from House Property, Income from Business or
Heads of
2 Profession, Income from capital gains, and Income from other sources 20
Income
Clubbing of income, Deductions under Chapter VI (related to individuals and firms)
3 Deduction & Assessment of individuals and firms(simple problems),Rebates and Relief’s,Set off and 7
Rebates
carry forward of losses, deduction of tax at sources.
Constitutional framework of Indirect Taxes before GST ; Difference between Direct and
Value Added
4 Indirect taxation; Pre-GST Indirect Tax structure in India; One Nation One Tax; 6
Tax/Introduction
Rationale for GST;Structure of GST(State Goods& Service Tax,Central Goods&
to GST
Service Tax, Integrated Goods & Service Tax); GST Council, GST Network.
Meaning of tax planning and management, tax evasion and tax avoidance-Nature and
5 Tax Planning scope oftax planning and management in the corporate sector-Justification of corporate 6
tax planning and management, Tax Planning considerations in relation to Business
References Books:
Singhania V.K., Student Guide of Income Tax, TMH, 2001
Gupta and Gupta, Corporate Taxation in India, Himalya Publishing House, New Delhi2005
Ahuja, Girish and Gupta Dr. Ravi; Systematic Approach to Income Tax, Bharat LawHouse.
Best Overall: How to Pay Zero Taxes, 2019: Your Guide to Every Tax Break
Best for Basics: J.K. Lasser's 1001 Deductions and Tax Breaks 2019

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 MBA II Year / Semester III

Course Code:BM512 Title of the Course:Interpersonal Relationship Management L T P C

Pre-Requisite:NONE Co-Requisite:NONE 3 1 0 4

Objective : The basic objective of the course is to acquaint the students with the conceptual framework of interpersonal process of
relationship between different stakeholders of an organization.
Course Outcomes
CO 1 The student will be able to describe the basics of Industrial Psychology and its evolution, Methodologies of operation in
Industrial Psychology, Future prospects and Industrial Psychology as a Science & Profession.
CO 2 The student will be able to develop an understanding about psychological test and the type of test and their role in
understanding personality. The various types of personality , and personality test. Importance of mentoring and counselling.
CO 3 The student will be able to understand the importance of career management, succession planning and competency mapping
in IRM. The student will understand its relevance in retaining efficient manpower.
CO 4 The student will be able to understand the concept of relationship management in IRM. The provisions of Health, Safety,
welfare, of employees. The emerging concept of flexible workforce and its importance in maintaining healthy organizational
culture. Exit management will be discussed as well.
CO 5 The student will be able to understand the concept of Industrial Employment Act-1957, Mechanism of Disputes settlement,
Strikes and lockouts, Regulation of contract labor, Employment Injury, Health, And Maternity Benefit, Retirement Benefit,
Women Labor and the Law

Unit Title of The Contact

Content of The Unit
No. Unit Hrs.

Introduction To Industrial psychology: Definition, concept, foundation and scope of Industrial Psychology,
1 Industrial Evolution of Industrial psychology, Methodologies of operation in Industrial Psychology, 9
Psychology Future prospects of Industrial psychology as a science & profession.
Psychological Tests, Principles of Psychological Tests, Types of Tests, Methods of
psychological testing used in Employee selection Personality: Meaning, types of personality,
Applied Meaning, types of personality test- the Rorschach test, the Minnesota Multiphasic Personality
2 Psychology 9
inventory, Myers-Briggs-type indicator ,the Thematic Apperception test , Projective technique
– meaning,advantages,limitations,Principles of Reliability&validity,Sources of distortion in
evaluation & ways of improving evaluation, Counseling & mentoring.
Career Relevance of career management for an employee, career management process, Competency
3 Management & profiling & Knowledge profiling, Succession planning-overview. 9
Development
Employee Welfare and Provisions for health, safety and safety of an employee, Emerging
Issues In organization structures, Transformation at work place, concept of flexible work force,
4 Relationship 9
Importance of Organization Culture,Importance and challenges of Relocation management &
Management
Exit management
Employee The Industrial employment Act-1957, Formulation Of employees handbook: A Practical
5 Rules & Approach. 9
Guides
References Books:
Industrial Psychology: Ernest J. McCormick, Joseph
Tiffin(PEARSON Publications,12th Edition
Introduction to Psychology : Clifford T. Morgan
Industrial Psychology: Aditya Sharma,Surjeet Publications,First Edition,2004
Introduction to Interpersonal management : Clifford T. Morgan

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 MBA II Year / Semester III

Course Code:BM513 Title of the Course: Social Security

L T P C
Pre-Requisite:NONE Co-Requisite:NONE
3 1 0 4
Objective : The basic objective of the course is to expose the student to the legal provision and their manifestations to social security aspect
of labour to create an understanding of the laws related to compensation & benefit scheme, and to make aware of the security, state insurance
and welfare schemes.

Course Outcomes
CO 1 The student will be able to understand the concept of social security and its evolution in India. Also the provisions of
Maternity Benefit Act 1961, and its benefit in improving the social security of working women.
CO 2 The student will be able to understand the EPF Act 1952, the various tribunals involved in it.
CO 3 The student will be able to understand Employee State Insurance Act 1948 and the benefits under this scheme, also the
provisions involved in ESI act
CO 4 The student will be able to understand Working Compensation Act 1953 and the benefits under the scheme, Also the
provisions involved in Working Compensation Act 1953.
CO 5 The student will be able to understand the payment of gratuity act 1972, entitlement, provision and penalties.

Unit Title of The Contact

Content of The Unit
No. Unit Hrs.
Definition, philosophy, scope, concept, social security evolution and its growth in India
1 Introduction To 10
legislation in India. Maternity Benefit act 1961: Introduction, Definitions, Prohibition of
Social Security
Employment, Benefits, Offence and Penalties.
Employee Introduction, Definition, Schemes under the Act, Administration of the Act, Determination of
Provident Fund Money due from Employees, EPF Appeal Tribunal, Inspection, Offence and
2 And Penalties ,Miscellaneous Provisions. 10
Miscellaneous
Provisions Act
1952
Employee State Introduction, Definition, ESI Corporation, Standing Committee, Medical Benefit Council,
3 Insurance Act General Provisions related to ESI, Contribution in ESI, Benefits, Adjudication of Disputes and 10
1948 Claims ,Offences and Penalties, Miscellaneous Provisions
Working Introduction, Definition, Employers Liability for Compensation, Rules for Compensation,
4 Compensation Special Provisions ,Compensation Commissioners, Offences and Penalties,Miscellaneous 8
Act 1923 Provisions, Schedules to the Act.
Payment Of Introduction, Definition, Entitlement and Payment of Gratuity, Administration of the Act,
5 Gratuity Act Offences and Penalties. 7
1972
References Books:
Aspects of labour welfare and social securities: A.M. Sharma, 12th edition, 2018.
A day to day guide industrial management: K.Krishna Rao, 2nd edition, 2017.
Industrial and Labour Legislations by LM Porwal and SanjeevKumar-Vrinda Publication, 2nd edition, 2013.
Taxmann’s Labour Laws Bare facts -2020
Introduction to Social Security : Clifford T. Morgan-2017

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 MBA II Year / Semester III

Course Code: BM 514 Title of the Course: Human Resource Development L T P C

Pre-Requisite:None Co-Requisite:None 3 1 0 4

Objective : The basic objective of the course is to acquaint the students to understand the concepts, strategies and instruments relating to
human resource development in any organization and to create a background required to undertake any activity to facilitate and manage the
HRD Functions in an Organization.

Course Outcomes
CO 1 The student will be able to understand perspective and comprehensive view of Human Resource Development as a
discipline appreciating learning. The various roles of HRD and its contribution in OD
CO 2 The student will be able to understand the motivational aspect of HRD, the skill of developing a detailed plan for
identification of HRD needs and accordingly implementation of HRD program in the organization, the importance of
evaluation of HRD process .
CO 3 The student will be able to understand the importance of OCTAPACE organizational culture and climate .Its
explanation through practical case study .The importance of HRD manager.
CO 4 The student will be able to understand the emerging techniques in HRD and their importance. The role of HRD audit and
learning organization in HRD
CO 5 The student will be able to understand HRD Practices in new economic environment with special reference to
manufacturing, service, family welfare, government administration. A global overview of HRD will also be given

Unit Title of The Contact

Content of The Unit
Unit Hrs.
No.
Definition of HRD, Foundation of HRD, Need for HRD, Objectives of HRD, Concept &stages of
1 HRD Concept development of HRD, Role and issues Of HRD, Contribution of HRD in organization development 1
0
Mechanism, process & outcomes of HRD, Assessment of HRD Needs - organization analysis, Task
2 HRD 1
analysis & Person Analysis & Evaluation of HRD Process, Motivational functions of HRD
Assessment 0
HRD Culture HRD culture & climate: Elements & measurement, HRD/OD approach to IR & Linkage, Integration of
3 And Climate HRD system – A practical case study, HRM & HRD, Role of HRD Manager. 1
0
Emerging HR Scorecard, Emotional quotient, Benchmarking HR practices, HR accounting, Psychometric test
Strategies & like Thomas profiling, HRD audit & social audit, Assessment centre, Potential appraisal, HRIS,
4 8
Instruments Learning organization E-Learning: Introduction,Purpose,Technologies.
Of HRD
HRD system study of following sectors: Manufacturing, Service, Family Welfare, Government Administration
HRD Practices In HRD Practices on Global front, Corporate Strategy and HRD Agenda
5 New Economic 7
Environment

References Books:
Khandelwal anil k.,Abraham,s.j.,vermak.k,. Alternative approaches & strategies of HRD ,national hrd network.Rawat publications,Jaipur.
Latest edition.
Maheshwari,b.l.,dharni,p.sinha,management of change through hrd.national hrd network,Hyderabad,.tata mcgraw hill, Latest edition.
Pareek udai,rao,t.u.,designing and managing human resource system,oxford & ibh publication,new delhi. Latest edition.
Human Resources Management, written by Gary Dessler Latest edition.
HR from the Outside In: Six Competencies for the Future of Human Resources Dave Ulrich, Jon Younger, Wayne Brockbank, Mike Ulrich,
Latest edition.

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 MBA II Year / Semester III
L T P C
Course Code:BM515 Title of the Course:International-HRM
3 1 0 4
Pre-Requisite:NONE Co-Requisite:NONE

Objective : The basic objective of the course is to acquaint the students to understand the concepts, strategies and issues relating to
human resource management in an international context.
Course Outcomes
CO 1The student will be able to understand the conceptual background of IHRM, the various recruitment approaches used while hiring
for international location and the difference between Domestic HR and IHRM.
CO 2The student will be able to understand the various approaches for managing HR internationally, the selection and performance
appraisal adopted for IHRM.
CO 3The student will be able to understand the difference in training for domestic location and international location. The issues
involved , the cultural challenges and the art of handling repatriation
CO 4The student will be able to understand the compensation system involved in IHRM. The process and issues in handling labour
relation internationally, the concept of labour union in IHRM
CO 5The student will be able to understand the art of managing People in International Context and the CSR issues in multinational
organization.
Unit Title of The Contact
Content of The Unit
No. Unit Hrs.
Introduction & Definition of IHRM, Commonalities & difference between domestic HRM & IHRM, Expanding
1 Overview role of HRM in international firms, International HR approaches: Ethnocentric, Polycentric,
9
Geocentric & Regionocentric, Linking HR To international expansion strategy.
International Executive nationality staffing policies, Issues in staff Selection, Multinational performance
2 Recruitment, management, Factors associated with individual performance appraisal, Criteria used for PA of 9
Selection & international employees
Performance
Management
Training, Expatriate training: Definition, Component & Issues, Cross cultural perspectives, Cultural
3 Development Paradox, Concept of National Culture and cultural sensitivity. Repatriation: Career Anxiety,
& repatriation 9
Devaluing international experience, Coping with new role demands.
Compensation Objective, Components & approaches of international compensation, Taxation issues in international
4 & Labour HRM, Key issues in International labour relations, Labour union & International labour relation 9
Relation
Managing Human resource issues in multinational corporate social responsibility
5 People In 9
International
Context
References Books:
International Human Resource Management: By Peter J Dowling, Denice E. Welch, Randall Schuler.Latest Edition
The HR Scorecard Brian Becker, Mark Huselid, Dave Ulrich.Latest Edition
Pareek udai,rao,t.u.,designing and managing human resource system,oxford & ibh publication,new delhi.Latest Edition
Human Resources Management, written by Gary Dessler.Latest Edition
HR from the Outside In: Six Competencies for the Future of Human Resources Dave Ulrich, Jon Younger, Wayne Brockbank, Mike
Ulrich.Latest Edition
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