Annexure 1

Indian Maritime University, Chennai 1

 Regulations

Indian Maritime University, Chennai 2

 Regulations for MBA Programme
(With effect from 2022 -23 )

1. Scope

These Regulations shall apply to MBA programme in International Transportation

and Logistics Management of the University. These shall come into force with
effect from the academic year 2022-23.

2. Definitions

i. In these Regulations, unless the context otherwise requires,

ii. ‘School’ means School of Maritime Management (SMM) of Indian Maritime

University.

iii. 'Programme Structure' means a list of courses (core, elective) that deals with
an academic programme, specifying the duration of the programme,
admission criteria, syllabus, Credits, hours of teaching, the pattern of
evaluation (internal/external), end semester examination schemes, minimum
marks passing for the course and a minimum number of credits required for
successful completion of the programme.

iv. 'Academic Programme' means an entire course of study comprising of

programme structure, evaluation schemes, etc. designed to be taught and
evaluated in MBA in the University.

v. ‘Credit’ means the value assigned to a course which indicates the level of
instruction; 15 Lecture hours/30 practical hours/ 45 field hours would
constitute One Credit,

vi. 'Course' means a segment of a subject that is part of an Academic Programme.

vii. 'Core Course' means the compulsory subjects offered to the students during
the programme.

viii. 'Elective Course' means students can choose to study courses that interest
them from the list of optional courses offered in the school.

Indian Maritime University, Chennai 3

3. About the University:

The Indian Maritime University (IMU) was established through an Act of

Parliament (No. 22 of 2008) on 14 November 2008. As a Central University, it is
th

poised to play a key role in the development of required human resources for the
maritime sector. The IMU, being the first of its kind in the country will cater to
the educational requirement of the maritime fraternity. IMU has a panel of
dedicated and experienced faculty members, state-of-the-art infrastructure, and
efficient administration. IMU’s strength and uniqueness lie in its ability to
integrate theories and practices and its commitment to providing quality
maritime education, training, and consultancy. The headquarters of IMU is
located in Chennai and regional campuses are in Chennai, Mumbai, Kolkata,
Visakhapatnam, and Cochin.

4. MBA Programmes:

The Indian Maritime University offers two unique MBA Programmes under the
School of Maritime Management, since the academic year 2009-10 viz., MBA in
Port and Shipping Management and MBA in International Transportation and
Logistics Management. The duration of the MBA programme is two academic
years with each academic year divided into two semesters. The odd semester
functions from August to January and the even semester from February to June
each year. There shall be not less than 90 working days in each semester. The
University also encourages the enrolment of candidates sponsored by
government / private organizations to pursue the full-time program.

MBA in Port & Shipping Management is designed to provide the students with
adequate skills and knowledge in functional areas of the Port and Shipping sector.
It also gives a holistic understanding of the sector integrating various aspects viz.
Port management, Maritime business environment, and Shipping economics
apart from a thorough grounding in general managerial skills.

MBA in International Transportation & Logistics Management is a unique

program to train students in the management of domestic and international
transport in the rapidly changing business environment. Logistics management
assumes palpable significance as commercial activities related to the movement
Indian Maritime University, Chennai 4
 of cargo play a vital role in fast-paced competitive businesses. Students are
thoroughly exposed to principles of Supply chain, Warehousing, Containerization,
and Strategic sourcing in business. The Logistics and Transport sector is on a fast
track to growth and the students gear up to match the requirement of the
industry.

5. Entry Requirements:

a. A degree from a recognized University with a minimum of 50% marks in

aggregate. A relaxation of 5% ineligibility marks to SC/ST candidates is given.

b. A minimum of 50% marks in English subject. (Secondary/Higher Secondary/

UG degree). The relaxation of 5% will not apply to English Marks

c. A valid IMU-CET (Common Entrance Test) score secured in that academic year.
IMU CET is being conducted every year in the month of May/June for admission
to the MBA Programmes.

Candidates who have appeared for their UG final examinations and are awaiting
results may be provisionally admitted, subject to their producing evidence of
successful qualification at the time of confirmation of the admission.

d. Admission of students shall be done by the University, in the order of merit,

subject to the reservation policy adopted by the University from time to time,
verification of credentials of the applicant as per the following
documents/certificates to be produced in original at the time of counseling:

i. Documents relating to entrance test - Hall ticket, Scorecard, etc.

ii. Qualifying Degree Certificate or Provisional Certificate
iii. Consolidated mark statement of qualifying degree
iv. Transfer / Migration Certificate from the institution last attended
v. Conduct Certificate issued from the institution last attended
vi. Community Certificate/Non-Creamy layer / Economically Weaker Section
(EWS) certificate issued by the Competent Authority not earlier than six
months from the date of counseling.
vii. Any other documents/certificates as may be stipulated from time to time by
the University.
Indian Maritime University, Chennai 5
 6. Core Course

Core courses are mandatory courses students must study to meet the 70 credits of the
programme.

7. Elective Course

Students may choose 4 elective courses from the list offered in the III semester with a
minimum of 15 students across the campus. The Head / Head i/c of the School shall
nominate a faculty member as 'Faculty Advisor' for every batch. The students shall be
guided by the ‘Faculty Advisor’ to select Elective Courses from the list available to
them. The student shall fill up the Course Registration Form, either as a hard copy or
as an electronic copy, and submit the form two weeks before the completion of the II
Semester examination for the approval of the Head of the School.

8. Credit Systems:

The University follows the “Credit System” for both the MBA programmes. Each
lecture-based core course and an elective course in this programme carry 4
credits and 2 credits respectively. The fieldwork-based Project work and
Internship and practical carry 8, 4 and 2 credits respectively. For the successful
completion of the programme, a minimum of “90 credits” would be essential.

9. Attendance:

All students must put in a minimum of 85% of attendance in order to appear

for the university end-semester examinations (theory and practical). The
minimum percentage of attendance will be calculated only in terms of the total
working days in the semester and not in terms of classes or subject-wise.

10. Condonation Fee:

Students whose calss attendance is below 85% have to pay condonation fee
prescribed by the University from time to time. If a student has put in less than
85% but has above or equal to 75% of attendance, owing to reasons such as
medical, bereavement, or any other legitimate reason, the Campus Director /
Principal is empowered to condone the shortage of attendance subject to the

Indian Maritime University, Chennai 6

 collection of prescribed Condonation Fee for Attendance as per the University
norms.

11. Break-in-Studies:

A student who has put in less than 75% attendance will not be permitted to
write the University’s end semester examination and further will not be
permitted to move to the next semester. It will be treated as a case of
“Break-in-Studies” and he/she will be required to repeat the incomplete semester
in the next academic year. However, such students are permitted to write the
arrear examinations of previous semesters. Before rejoining the programme,
he/she must obtain due permission from the Vice-Chancellor after which he is
required to remit the following fees:

(i) The condonation fee for Break in Studies as prescribed by the university.

(ii) The semester fees for the concerned semester once again where he/she is
repeating an incomplete semester.

12. Programme Completion:

Students, enrolled for an MBA programme shall complete the same within a
maximum of 4 years duration, from the date of enrolment to the respective
programme.

13. Continuous Internal Assessment:

Each course faculty will continuously assess the students based on their
performance viz. Case study discussion, Paper presentation, Quiz, Written/Oral
Test, and Assignments. The case method as a pedagogical tool is adopted for all
courses. The maximum internal assessment mark for each course is 40. There is
no minimum pass mark in the internal assessment. The internal marks
obtained by the student will be carried over for the computation of total marks.
Each teacher shall maintain a Course Diary with details on student attendance,
achievement in Continuous Assessment, etc., shall be awarded to indicate the
performance of the student

Indian Maritime University, Chennai 7

 The breakup of internal assessment marks will be as follows:

a. Internal Tests (2 tests) - 30 Marks

b. Class participation - 05 Marks

c. Individual assignment & presentation - 05 Marks

Total. 40 Marks

14. Internship

The internship shall be treated as an elective 4 credits course, for which the
teacher shall perform the role of a Guide / Supervisor. Each student is required
to undergo an individual internship for a period of forty-five (45) days during
their summer break of the first year. The students are attached to a reputed
port/ shipping/logistics-related company as an intern and prepare a report about
the learnings undertaken during the period. After completion of the internship,
they are required to submit an individual Internship report to the school. This
report will be assessed jointly by two examiners (Internal and External) for a
maximum of 75 marks. The Viva-Voce examination will be conducted jointly by
the two examiners for a maximum of 25 Marks.
15. Project work:

The Project work shall be treated as a core course of 8 credits; each student shall
be required to carry out an individual project at the beginning of the IV semester.
These projects shall be completed under the guidance of faculty members within
the University. The respective guide shall be responsible for certification of the
data and shall guide the student in drafting the final report.

The students are required to submit their project proposal at the end of the third
semester well before the winter break commences and get the same approved by
the School. The students may choose to work on projects related to
port/shipping/logistics areas and conduct appropriate studies/research before
submission of findings in the form of a research report. A student has to submit
two copies of the project research report to the guide on or before the specified
date. The Project report will be evaluated jointly by two Examiners (Internal and
Indian Maritime University, Chennai 8
 External) for a maximum of 200 Marks (150 for Project report +50 for Viva Voce).
The student may retain one copy after due certification by the Guide and the
Head, SMM. The guide shall retain one copy and send it to the library after the
Viva Voce Examination. The student who fails to submit his/her project report at
the end of the respective academic year shall be permitted to submit the same
only in the subsequent semester.

16. University Examinations:

The University examinations will be held towards the end of each semester for a
duration of three hours per course for a maximum of 60 marks with a passing
minimum of 30 marks. Question papers are set with an aim to test the skill sets
of the students with regard to interpretation, analysis, critical thinking, and
problem-solving abilities. The answers of the students are evaluated with the
help of a ‘scheme of evaluation’ consisting of distribution of marks for each of the
key skillset shown by the student in her/his answer and becomes a basis to
award the marks by the evaluator.

17. Passing Minimum:

The internal assessment component does not have any passing minimum. The
passing minimum is 50% of the University examination in each course. The
overall passing minimum (for 100 marks) is computed by totaling the internal
assessment marks and the University examination marks obtained by each
student.

18. Question Paper and Evaluation:

The question paper for all the courses will be set for a maximum mark of 60 and
will have three sections. Section A, Section B and Section C. Questions in each
section will be taken evenly from each unit of the prescribed syllabus.

SECTION-A (10 x 1 = 10 Marks)

Section A will comprise 10 multiple choice questions, all of which will have to be
answered and evaluated for 1 mark each.

Indian Maritime University, Chennai 9

 SECTION-B (5 x 2 = 10 Marks)
This section will consist of 5 compulsory questions. Answers to these questions
should not exceed 200 words each. Each answer will be evaluated for 2 marks.

SECTION-C (5 x 8 = 40 Marks)
This section will consist of seven questions, and the student may answer any five.
The answer shall not exceed 500 words and will be assessed for 8 marks each.

19. Arrear paper:

A student getting an ‘R’ (Repeat) grade in a Core course can repeat the papers
along with the subsequent semester examinations. A student repeats the same
course with arrears in such cases, the internal marks obtained by the student will
be carried over for computation of total marks.

20. Classification of Marks:

The weighted average of grade points earned by a student in a semester is

known as Semester Grade Point Average (SGPA). Whereas, the same calculated
for each student for the entire programme is called Cumulative Grade Point
Average (CGPA). The calculation may be done as follows:

SGPA = (G1 x C1 + G2 x C2 + ... + Gn x Cn) / (C1 + C2 + ... + Cn) = ∑ (G, x C)/ ∑ Ci

where G, refers to the grade point of the course i and C is the credit assigned to
that course.

CGPA = Average of SGPAs of 4 Semesters, i.e.,

CGPA = SGPA1 + SGPA2 +SGPA3 +SGPA4 / 4

The respective values and grade points denoting the letter grades are
given below:

The criteria adopted for converting the Marks to Grade for each subject.

Class Difference (K)= Highest marks scored (X) - Minimum pass marks (50) = X-50
No. of Classes (7) 7

Indian Maritime University, Chennai 10

 Range of Range Rounded Number Perce Letter
marks Of marks Range of ntage Grade
in % marks in Student
% s
X to (X-K) +1 O
(X-K) to (X-2K) +1 A+
(X-2K) to (X-3K) +1 A
(X-3K) to (X-4K) +1 B+

(X-4K) to (X-5K) +1 B
(X-5K) to (X-6K) +1 C
(X-6K) to 50 P
Below 50 Ab/R

Based on the overall performance, the University shall decide the highest grade
to be given in each course. The rest of the grades shall be awarded relatively by
arriving at the class difference (K) which is arrived at by dividing 'highest mark-
pass mark' by the number of remaining grades to be awarded (Y).

That is, K=(X-50)/Y. If K has fractions, the fractions 0.5 and above shall be
converted into the next higher digit, and fractions below 0.5 shall be converted
into the previous lower digit. For the purpose of calculation of grades, the grade
distribution shall start from the highest grade. This relative grading shall be
relative to the highest performer in the class.

Calculation of grade points secured by students in each subject.

Grade Value Grade Point
O Outstanding 10
A+ Excellent 9
A Very Good 8
B+ Good 7
B Above Average 6
C Average 5
P Pass 4
R Repeat 0
Ab Absent 0

While following a 10-point scale 7 grading system, the University shall decide on
the number of grades to be awarded.

Indian Maritime University, Chennai 11

 The general structure of the MBA programme is given below:
The normal duration of the Four semesters (15 weeks
programme X 4) / Two Academic Years

One semester 90 instructional days

One Credit 15/30/45-hour - Theory/

practical / field study

Required Credits from Core 70 Credits

Courses

Required Credits from Elective 20 Credits

Courses including internship and
Project

The minimum attendance required 85 %

for each
Course
Accumulated minimum Credits for 90 Credits (Core +
successful completion of the Elective)
programme

21. Consolidated Grade Cards:

The consolidated Grade Cards indicating grade scored in all the courses will be
issued when the students pass all the courses of the respective MBA programme.

Consolidated Grade Cards indicating the courses successfully completed by the

student, together with course codes, Credits, Grades, and CGPA shall be issued
to the students upon the completion of the final semester of the programme.

22. Rank Certificate:

The top scorer certificates shall be awarded to three students completing the
programme with the highest CGPA, in each MBA programme, certificates
indicating the position of students in the rest of the class will be issued to the
students upon request.

Divisions of the Degree into Classes: The MBA Degree may be classified based on
CGPA obtained into various classes as follows:

Indian Maritime University, Chennai 12

 Division CGPA
First Class with Distinction 9.00 and above
First Class Between 7.00
and below 9.00
Second Class Between5.00
And below 7.00

23. Provisional Certificate:

For those who are declared qualified for the Master of Business Administration
degree, a Provisional Degree certificate will be issued in person or sent by post
after the publication of the results.

24. Award of Degree:

Students who have successfully completed the programme within the stipulated
period will be awarded the degree of Master of Business Administration in the
respective specialization. For those who are declared qualified for the MBA
degree, the convocation form will be issued. The degree certificate will be issued
to the students only if they apply for the same in the prescribed convocation
form, along with the fee specified in the application form. The degree will be
conferred in person or in absentia as requested.

Indian Maritime University, Chennai 13

 Syllabus
(3rd Revision)

Indian Maritime University, Chennai 14

 INDEX
Marks
Sl. Cred Exam Distribution Max. Passing Page
Code Course Title
No. its Hrs. Marks Minimum No.
IA UE
Semester I - ITLM
1 PG22T3101 Principles and Practices of Management 4 3 40 60 100 50 17
2 PG22T3102 Accounting for Managers 4 3 40 60 100 50 20
3 PG22T3103 Managerial Economics 4 3 40 60 100 50 23
4 PG22T3104 Quantitative Techniques 4 3 40 60 100 50 25
5 PG22T3105 Marketing Management 4 3 40 60 100 50 28
6 PG22T3106 Managerial Communication 4 3 40 60 100 50 31
Semester II – ITLM
7 PG22T3201 International Trade and Documentation 4 3 40 60 100 50 34
8 PG22T3202 Maritime Law and Insurance 4 3 40 60 100 50 37
9 PG22T3203 Port and Shipping Management 4 3 40 60 100 50 40
Logistics and Supply Chain
10 PG22T3204 Management 4 3 40 60 100 50 43

11 PG22T3205 Management Information Systems 4 3 40 60 100 50 46

12 PG22T3206 Research Methodology 4 3 40 60 100 50 49
Semester III – ITLM
13 PG22T3301 Geography of Transport System 4 3 40 60 100 50 51
14 PG22T3302 Contemporary Logistics 4 3 40 60 100 50 53
15 PG22T3303 Intermodal Freight Transportation 4 3 40 60 100 50 56
Operations and Supply Chain
16 PG22T3304 Management 4 3 40 60 100 50 58

17 Elective I 2 3 40 60 100 50 -
18 Elective II 2 3 40 60 100 50 -
19 Elective III 2 3 40 60 100 50 -
20 Elective IV 2 3 40 60 100 50 -
21 PG22P3301 Internship 2 25 75 100 50 -
Semester IV – ITLM
Entrepreneurship & Strategic
22 PG22T3401 4 3 40 60 100 50 82
Management
Data Analysis Through Software
23 PG22P3401 2 - 40 60 100 50 85
(Practical)
24 PG22P3402 Project Work 8 - 50 150 200 100 -
Total 90

Pedagogy: Lectures, Case studies, Videos, Live business situational analysis, Group
Disscussion/Debate/Role Plays, and Team Presentation.

Indian Maritime University, Chennai 15

 Code List of Electives for Specializations:(2 Marks Page
Sl. Credit Courses- 30 Hours) Distribution No.
No. Exam Max. Passing
Credits
Hrs. Marks Minimum
IA UE

1 PG22T3305 Technology in Port Operations 2 3 40 60 100 50 61

2 PG22T3306 Shipping Finance 2 3 40 60 100 50 63

3 PG22T3307 Hazardous Cargo and IMDG Code 2 3 40 60 100 50 65

4 PG22T3308 Port Pricing 2 3 40 60 100 50 67

5 PG22T3309 Warehouse Management 2 3 40 60 100 50 69
PG22T3310 Air Cargo Management 2 3 50 72
6 40 60 100
PG22T3311 Business Consultancy and Analytics 2 3 50 74
7 40 60 100
PG22T3312 Supply Chain Analytics 2 3 50 76
8 40 60 100
PG22T3313 Freight Derivatives and Risk 2 3 50 78
9 40 60 100
Management in Shipping
PG22T3314 Operations Research 2 3 50 80
10 40 60 100

Indian Maritime University, Chennai 16

 MBA - ITLM
Semester I
Course Title Principles & Practices of Management

Course Code PG22T3101

60 hrs.

Objective: This course presents thorough and systematic coverage of management

theory and contemporary practice from a global perspective. It focuses on the basic
roles, skills, and functions of management.

Learning Outcomes: After this course, the students will be able to apply the
concepts learned to real-life managerial decision-making and grasp the nuances of
the role of a manager. They can comprehend the dynamics of international
management in a global environment.

Unit I Global Management - Managing Diversity and Change (12 hrs.)

Management–theory, and practice- Management and society- Functions of

Managers- Social responsibility of Managers– Ethics in managing- International
management – MNCs- Country alliances- Cultural differences- Porter’s competitive
advantage of Nations – Global advantage through TQM. Managing Diversity &
Change - Workplace diversity- Concepts of DEI (Diversity, Equity, and Inclusivity) -
Managing change – Resistance to change – Contemporary issues in managing
change – Stimulating innovation.

Unit II Planning and Decision-making (12 hrs.)

Planning: Essentials of planning- Types- Planning process- Objectives- Management

by Objectives – Strategies- Policies and Procedures- Planning premises- Tows
matrix- Blue ocean strategy - Portfolio matrix- Premising and forecasting. Decision
Making: Importance- Limitations of rational decision making- Evaluation of
alternatives- Selection of alternative– Three approaches- Programmed and non-
programmed decisions- Group decision making - Creativity and Innovation.

Indian Maritime University, Chennai 17

 Unit III Organizing& Managing Human Resources (12 hrs.)

Organizing: Nature- Formal and informal organization- Entrepreneuring and

Reengineering Organization structure-process – Departmentation- Strategic Business
Units (SBU) - Line/Staff authority – Empowerment- Functional authority –
Decentralization– Delegation- Effective organizing- Avoiding conflict by clarification-
Organizational culture (only the concept) Managing Human Resources: HRM Process
- Staffing function- Definition- Recruitment and Selection- The selection process –
Orientation- Formulating a career strategy- Training of Managers.

Unit IV Leadership and Motivation (12 hrs.)

Leading: Definition- Approaches to Leadership- Leadership Styles-Trait theories-

Committees, Teams, and Group decision making – Personality – Perception-
Individual and group behavior- Cognitive dissonance theory- Effective
Communication in an organization. Motivation: Human factors and motivation-
Theories of Motivation- McGregor’s theory X and theory Y- Maslow’s hierarchy of
needs theory- ERG theory- Herzberg’s theory- Expectancy theory- Equity theory-
McClelland’s needs theory- Motivational Techniques-Job enrichment.

Unit V Controlling and Control techniques (12 hrs.)

Controlling function- Basic control process- Critical control points- Standards- Control
as a feedback system- Control of overall performance- Profit & Loss Control-Control
through ROI-Management Audits-Balanced score card-effective control. Control
techniques: Budget as a control Device-Time-event Network analysis- analytics in
Managing-Use of computers in handling information- Digital economy, e-commerce,
and m-commerce –CRM- Improving productivity by supply chain and value chain
management- Operations Management System

Indian Maritime University, Chennai 18

Text Books:
1. Harold Koontz, Heinz Weihrich, Mark V. Cannice, Essentials of Management -
An International, Innovation and Leadership Perspective, 11 thedition (New
Delhi, Tata McGraw Hill, 2020).
2. Stephen P. Robbins, Mary A. Coulter, Management, 15thedition, (New Jersey,
USA, Pearson, 2021).

Reference Books:
1. V. S. P. Rao, Management: Text & Cases, 2nd edition, (Chennai, Excel books,
2012).
2. Dr. L.M. Prasad, Principles and Practice of Management,10th edition (New Delhi,
Sultan, Chand & Sons, 2020)

Case Studies: (can be chosen from the text and reference books by Faculty)
Further case study and teaching notes can be accessed from
https://www.thecasecentre.org/ and https://icmrindia.org/

Indian Maritime University, Chennai 19

 MBA - ITLM
Semester I
Course Title Accounting for Managers
Course Code PG22T3102
60 hrs.

Objective: To impart a basic understanding of financial transactions of a business

entity, comprehend fundamentals of accounting and the dynamics of financial
decisions including working capital management

Learning outcomes: The course enables students to develop decision-making skills

by analysis of financial data and gaining insight into the nuances of financial
decisions; including investment and dividend policies.

Unit I Fundamentals of Financial Accounting (10 hrs.)

Introduction-objectives, the scope of Financial Accounting-Accounting Terms-

Concepts & Conventions- International and Indian Accounting Standards, Generally
Accepted Accounting Principles (GAAP) - Double Entry System - Journal – Ledger–
Subsidiary books-Trial Balance.

Unit II Preparation of Final Accounts (10 hrs.)

Preparation of Final Accounts: Trading, Profit & Loss Account and Balance Sheet –
Income statement and Balance sheet in vertical form as per the Companies Act
2013 with adjustments. Depreciation Accounting: Meaning, objects, causes, and
factors affecting depreciation- Accounting treatment - Methods – Fixed and Witten-
Down-Value (WDV) methods.

Unit III Financial Decision (10 hrs.)

Sources of long term-finance, analysis of leverage, capital structure- Planning and

policy – Determinants of capital structure and theories of capital structure- Net

Indian Maritime University, Chennai 20

Income–Net Operating Income-Traditional Approach, Cost of capital– Concept, and
computation of different costs of capital- Cost of Debt- Cost of Preference Capital -
Cost of Equity capital-Weight Average Cost of Capital (WACC).

Unit IV Investment Decision (15 hrs.)

Investment Decision – Nature, concepts, importance, and types of investment

decision- Investment evaluation criteria - Payback period method, Accounting Rate
Return (ARR), Discounted cash flow methods- Net Present Value (NPV), Profitability
Index (PI), Discounted Payback method and Internal Rate Return(IRR)- Project
appraisal under Risk and Uncertainty - Conservative methods and modern methods
of Risk analysis.

Unit V Dividend Decision and Working Capital Management (15 hrs.)

Dividend Decision – Nature and concept of dividend decision, types of dividends,

Dividend theories – Walter’s Model, Gordon’s Model, The Miller- Modigliani (MM)
Hypothesis, the relevance of Dividend policy under market imperfections-objectives
of Dividend Policy– Forms of dividend–bonus shares-stock split-buyback of shares.
Working Capital Management: Concepts of working capital- Operating and cash
conversion cycle-Permanent and variable working capital – Determinant of working
capital-issues in working capital management- Estimating working capital needs-
sources of working capital.

Text Books:
1. Grewal T.S., Introduction to Accounting, edition, S. Chand and Co 2020.
2. Maheshwari S.N., Financial Accounting, edition, Vikas Publication 2018.
3. Pandey I.M., Financial Management, edition, Vikas Publication, 2018.
4. Gupta,R.L. and V.K. Gupta, Principles and Practice of Accountancy, edition,
Sultan Chand and Sons.

Indian Maritime University, Chennai 21

Reference Books:
1. Tulsian P.C. Financial Accounting, edition, Tata Mc Graw Hill, 2018.
2. Reddy T.S. and Hari P.R., Financial and Management Accounting, edition,
Margham Publications
3. Gupta R.L. and Radhasamy, Financial Accounting Intermediate ICWA,
edition, Sultan Chand and Sons.
4. Goyal B.K. Financial Accounting, edition, Modern Publications.

5. Jain S.P. and K.L. Narang, Advanced Accounting, edition, Kalyani

Publishers.

Websites:
1. http://www.accountingcoach.com/

Indian Maritime University, Chennai 22

 MBA - ITLM
Semester I
Course Title Managerial Economics
Course Code PG22T3103
60 hrs.

Objective: To impart concepts of demand and supply, production theories and

costs, market structures and different pricing strategies adopted by the firms, and to
introduce economic information including the role of government in market failures.
Learning outcomes
Students will be able to analyze basic concepts of managerial economics, production
& cost analysis, markets & pricing strategies, and enable them to learn the part
played by the government to correct the market failure. It helps them adopt the
concepts of Managerial Economics in decision-making and forward planning of an
organization.

Unit I Fundamentals of Managerial Economics. (12 hrs.)

Introduction- Fundamentals of managerial economics, Demand- Demand Shifters-

Supply- Supply Needs-Supply shifters- Market Equilibrium- Price Restrictions and
Market Equilibrium – Elasticity- Own Price Elasticity- Elasticity and Total Revenue-
Cross Price Elasticity- Income Elasticity- Obtaining Elasticities from demand function

Unit II The Production Process and Costs (10 hrs.)

Production function- Short Run Vs Long-Run Decisions-Measures of Productivity-

Role of the Manager in the Production Process – Isoquants- Is cost lines- Optimal
Input Substitution- Cost Function- Short Run Costs- Long Run Costs- Economies of
Scale- Economies of Scope.

Unit III Pricing Strategies (12 hrs.)

Basic Pricing Strategies- Price Discrimination- Two Part Pricing- Block Pricing-
Commodity bundling- Peak Load Pricing- Cross Subsidies- Transfer Pricing- Price
Matching- Inducing Brand Loyalty- Randomised Pricing.

Indian Maritime University, Chennai 23

Unit IV Nature of Industry and Market Structure (14 hrs.)

Market Structure- Industry Concentration- Pricing Behaviour- Integration and Merger

activity- Perfect Competition – Monopoly- Monopolistic Competition – Oligopoly-
Sweezy and Cournot Oligopoly- Game Theory- Prisoners Dilemma.

Unit V Fundamentals of Macro-Economics (12 hrs.)

Overview of macroeconomics- Measuring economic activity- Gross Domestic Product

(GDP) - Gross National Product (GNP) - National Income (NI) - Balance of Payment
(BoP) - Balance of Trade (BoT) - Foreign Exchange - Consumption and Investment-
Business cycles and Aggregate demand, Unemployment and Foundations of
Aggregate Supply- Inflation - Monetary policy and the economy- Fiscal Policy,
Economic Growth- Challenge of economic development

Text Books
1. Baye R. Michael and Jeffrey T. Prince, Managerial Economics and Business
Strategy, 10th edition, (New York: McGraw Hill-Irwin, 2022).
2. Samuelson, P.A., and Nordhaus, W. D., Economics, 20th edition, (New York:
McGraw Hill, 2021).
3. Managerial Economics, Wiliam F. Samuelson Et al. 9th edition, Wiley 2021

Reference Books:
1. Mankiw, G., Principles of Economics, 10th edition, (New York: Worth Publishers,
Macmillan Learning, 2019).
2. Salvatore, Dominick and Siddhartha K. Rastogi, Managerial Economics, 8th
edition, (New Delhi: OUP, 2016).

Websites
1. https://www.economicsnetwork.ac.uk/teaching/Case%20Studies/Managerial%
20and%20Business%20Economics
2. https://www.icmrindia.org/casestudies/Case_Studies.asp?cat=Economics

Indian Maritime University, Chennai 24

 MBA - ITLM
Semester I

Course Title Quantitative Techniques

Course Code PG22T3104

60 hrs.

Objective: To introduce statistical concepts to the students and to train them in

techniques of statistics to provide solutions to business problems in decision making.

Learning Outcome: On completing the course students gain proficiency to analyze

data using quantitative techniques in business decision making.

Unit I Descriptive Statistics (15 hrs.)

Introduction to Statistics: Data, Frequency Distribution, Bar Chart, Pie Chart, Dot
Plot, Histogram, Cumulative Distribution (Ogive), Scatter Diagram, and Cross
Tabulation. Measures of Central Tendency: Mean, Weighted Mean, Median, Mode,
Geometric Mean, Harmonic Mean, Percentile, and Quartile, Measures of Variance:
Range, Variance and, Standard Deviation, Coefficient of Variation, Skewness,
Kurtosis.

Unit II Probability and Hypothesis Testing (15 hrs.)

Introduction to probability: Basic Theorems, Conditional and Bayes Theorems,

Discrete Probability distributions; Binomial Probability distribution, Poisson
probability distribution, Continuous Probability distribution, Normal Probability
Distribution. Introduction to sampling. Hypothesis Tests: Introduction, Developing
Null and Alternative hypotheses: Type 1 and Type II errors – Statistical inference
about means and proportions with two populations. Inference about two population
variance – Z test, T-Test, One-tailed and Two-tailed test. Introduction to Statistical
quality control, Statistical Process Control.

Indian Maritime University, Chennai 25

 Unit III Correlation and Regression Analysis (10 hrs.)

Concept of Covariance and Correlation –. Pearson product-moment correlation -

Spearman rank-order correlation – Regression - Difference between Correlation and
Regression – Regression Equation – Least Squares Method - Regression lines,
Residual analysis - Sum of Squares due to Error (SSE), Sum of Squares due to
Regression (SSR), and Total Sum of Squares of Error (SST).

Unit IV Time Series Analysis and Index Numbers (10 hrs.)

Time Series Patterns: Horizontal Pattern, Trend Pattern, Seasonal Pattern, Trend and
Seasonal Pattern, Cyclical Pattern – Moving Average and Smoothing - Index
numbers - Laspeyres Index – Paasche Index - Fisher’s Ideal Index – Consumer Price
Index; Uses and Limitations. Ideal Index –Consumer Price Index- Uses and
Limitations-Quantify Index Numbers-Tests of the adequacy of Index Number
Formulae.

Unit V Analysis of Variance (ANOVA) (10 hrs.)

Analysis of Variance (ANOVA): One-way ANOVA, Two-way ANOVA, Analysis of

Categorical Data: Chi-Square- Test of Independence, Test of Goodness of Fit.

Text Books
1. Anderson, D. R et. al, Statistics for Business and Economics, 13th edition, (New
Delhi, Cengage Learning India Pvt. Ltd., Year 2019).
2. Gupta S. P., Statistical Methods, 46th edition, (New Delhi: Sultan Chand and
Sons, 2021).

Reference Books
1. Vohra N.D., Quantitative Techniques in Management, (New Delhi: McGraw Hill
Education, 2013).
2. Levin and Rubin, Statistics for Management, 7th edition, (New Delhi: Prentice-
Hall of India, 2007).

Indian Maritime University, Chennai 26

 3. Anderson, Sweeney and Williams, Statistics for Business and Economics,
11thedition, (New Delhi, Cengage Learning India Pvt, 2010).
4. Srivastava T. N., and Shailaja Rego, Statistics for Management, 2ndedition,
(New Delhi, McGraw Hill Education, 2017).

Websites
1. http://stattrek.com/descriptive-statistics/variables.aspx?Tutorial=Stat
2. http://www.tutorialspoint.com/statistics/arithmetic_median.htm

Indian Maritime University, Chennai 27

 MBA - ITLM
Semester I
Course Title MARKETING MANAGEMENT
Course Code PG22T3105
60 hrs.

Objective: To orientate the students towards the significance of marketing tools

and market research to sustain themselves in a challenging and competitive
business environment.

Learning outcome: After this course, the students will have developed a
managerial approach to the marketing function by the ability to assess market
conditions and take appropriate decisions on issues related to price, promotion,
logistics, and customer retention.

Unit I Introduction to Marketing. (12 hrs.)

Organization goals – the role of marketing function - Role of marketing in providing

Competitive Advantage-strategic fit between corporate strategy and marketing
strategy - Comparison between Sales and Market Orientations - The Marketing Mix
– Factors influencing External Marketing Environment: PESTEL factors - The
changing marketing environment - Concentration of buying power - The
fragmentation of consumer markets -Consumer Behaviour & Shift - The service-
sensitive customer - Responsible marketing.

Unit II Analyzing Marketing Opportunities & creating Customer value (12 hrs.)

Business Marketing on the Internet - Major Categories of Business Customers -

Business versus Consumer Markets - Types of Business Products - Business Buying
Behavior - Segmenting and Targeting Markets: Steps in a Marketing Research
Projects - Marketing Research Aggregators - The Impact of the Internet on Marketing
Research - Competitive Intelligence - Defining customer service -The components of
customer service -Managing the processes that drive the perfect order –
Understanding the Role of Value-Defining customer value -The transition from brand

Indian Maritime University, Chennai 28

value to customer value -Developing a market-driven logistics strategy .-Basics of
retailing, E- commerce, digital marketing .

Unit III Global issues in marketing and managing marketing logistics (12 hrs.)

Global Issues in Branding and Packaging - The New Product Development Process -
Global Issues in New-Product Development - Product Life Cycles – Glimpse of
marketing strategies -The nature and importance of services - The marketing of
services - Classification of services - Developing marketing strategies for services -
Service Quality - Marketing Mixes for Services - Global Issues in Services Marketing -
Marketing Channels - Channel Intermediaries and Their Functions - Channel
Structures -Distribution strategies - Types of Channel Relationships - Managing
Channel Relationships - Channels and Distribution Decisions for Global Markets and
services – Developing a global logistics strategy.

Unit IV Pricing Decisions and Serving the global customer (12 hrs.)

Pricing Objectives - Demand Determinant of Price - The Cost and other

Determinants of Price - Approaches in setting Price on a Product or Service - The
Legality and Ethics of Price Strategy -Pricing during Difficult Economic Times-
Developing a global logistics strategy - Global logistics information systems -
Questions of sustainability in global marketing- Global logistics information systems
- Questions of sustainability in global marketing From functions to processes - From
products to customers - From profit to performance.

Unit V Relationships Marketing (12 hrs.)

Building customer relationships – Managing Customer Relationships - Developing

Relationships in Consumer and Business Markets- Customer retention strategies -
Relationships as partnerships - Managing relationships in the marketing channel -
Quality and Value: The Keys to Developing Customer Relationships. Understanding
the Role of Quality - Delivering Superior Quality. Customer Service versus Efficiency
Customer Satisfaction: Understanding Customer Expectations Satisfaction versus
Indian Maritime University, Chennai 29
Quality versus Value - Customer Satisfaction and Customer Retention -Customer
Satisfaction Measurements- Customer profitability analysis.

Text Books:
1. Philip Kotler, Kevin Lane Keller, SweeHoon Ang, Chin Tiong Tan, Siew Meng
Leong, Marketing Management: A South Asian Perspective, 14thedition, (New
Delhi: Pearson, 2017), Names are incomplete
2. Charles W. Lamb, Joe F. Hair, Carl Mc Daniel, Marketing, 13 th edition, (New
York: Cengage Learning, 2016). Names are incomplete
3. Martin Christopher And Helen Peck, Marketing Logistics, 2nd edition, (London:
Routledge, 2015).

Reference Books:
1. Kotler, P., and Armstrong, G., Principles of Marketing, 11th edition (Harlow:
Pearson Education, 2021).
2. Saxena, R., Marketing Management, 6th edition, (New Delhi: Tata-McGraw
Hill, 2019).
3. Mccarthy, E.J., Basic Marketing: A Managerial Approach, 18th edition, (New
York, 2011).
4. Kotler, P., Marketing Management: Analysis, Planning, Implementations and
Control, 12th edition, (London: Pearson Education, 2005).
5. Stanton, W. J., Fundamentals of Marketing, 4th edition, (Sydney: Mc-Graw
Hill, 2000).
6. Etzel, M.J., Walker, B.J. and Stanton, W. J., Marketing Concepts and Cases:
Special Indian Edition, 14th edition, (Boston: Tata Mc-Graw Hill, 2007).
7. Stanton, Etzel, and Walker, Fundamentals of Marketing, 14 th edition (New
Delhi: Tata-McGraw Hill, 2007).
8. Mccarthy, and Perreault, Basic Marketing: A Global Marketing Approach, 15 th
edition, (Boston: Tata Mc-Graw Hill, 2005).

Websites:
1. http://www.salesandmarketing.com/
2. http://abeuk.com/mm.php
3. http://ocw.mit.edu/courses/sloan-school-of-management/15-812-marketing-
management-fall-2002.
Indian Maritime University, Chennai 30
 MBA - ITLM
Semester I
Course Title Managerial Communication
Course Code PG22T3106
60 hrs.

Objective: The course is designed to develop the speaking and writing skills of the
students, prepare them for today’s communication challenges and help develop their
interpersonal and presentation skills.

Learning outcomes: After this course the students are likely to become active
listeners and good debaters, they will be adequately equipped to grasp the
contemporary communication technology including social media terminology.

Unit I Introduction to Business Communication. (10 hrs.)

Introduction: Communication in Business - Importance of Communication- Effective

business- Communication-formal and Informal communications- Grapevine
communication at work place -using technology to improve business communication-
Concept of knowledge management-Mastering listening skills – Improving non-
verbal communication skills-Communicating in Teams-Interpersonal skills-
Management by walking around, - Importance of Feedback – Positive and negative
feedback practising effective feedback, Cross-cultural communication challenges in a
global field.

Unit II Writing Process, Messages and Meetings (10 hrs.)

Writing Process: planning, analysing the situation-gathering information- Selecting

the right medium- Adapting to the audience- First draft –Revision –Editing and
review-usage of technology- Proof reading- Creating brief messages – Writing
routine and positive messages- Drafting negative messages- Writing persuasive
business messages- Developing marketing & sales messages- Drafting effective
email messages- Creating effective business blogs - Creating podcasts- Distribution
of blog and podcast content- Meeting-drafting of Notice, Agenda and Minutes.

Indian Maritime University, Chennai 31

 Unit III Proposals & Reports. (15 hrs.)

Planning informational reports- Analytical reports- Planning proposals- Composing

reports – Drafting based on style /tone to suit the audience- Helping readers- Use of
technology in reports/ proposals- Revising reports and proposals- Submitting
proposals. Research Reports: The written research report- Executive summary,
introduction, methodology, findings, and conclusions- Writing the draft- Oral
presentation preparation, delivery, and audio-visuals, presenting results and report
writing precautions for report writing- Norms for using tables, charts, diagrams-
appendix norms for using Index and Bibliography- Format of Business documents.

Unit IV Communication Skills. (15 hrs.)

Oral presentation: audience analysis- Composing presentation - Preparation to

speak- Overcoming anxiety- Handling questions responsively- Communicating across
cultures- Enhancing presentations with slides and other visuals- Creating effective
handouts- Practicing the delivery- Designing a visual communication - Identifying
points to illustrate- Visual design principles- Presenting information/ concepts/ideas.

Unit V Developing CVs & Attending Interviews. (10 hrs.)

Organizing approach to employment process- Planning a Resume’- Writing a resume-

Writing application letters- Follow ups- Understanding the interview process—
Common types of interviews- Preparing for a job interview- Interviewing for success-
Interviewing across borders- Following up Letter of acceptance- Letter declining an
offer- Avoiding miscues.

Text Books:
1. Kothari, C. R. & Gaurav Garg, Research Methodology, 4th edition New Age
International Publishers, 2019.
2. Geraldine Hynes, Managerial Communication: Strategies and Applications, Tata
Mc Graw Hills 2017
3. Bovée, C. L., John V. Thill and Barbara E. Schatzman, Business
Communication Today, 6thedition, (New Delhi: Prentice Hall, 2009).

Indian Maritime University, Chennai 32

Reference Books:
1. Jennifer R. Veltsos, Managerial Communication: Strategies and Application
Sage Publications 2021.
2. Mary, M. and Lynn, H., Guide to Managerial Communication, 10 thedition, (New
Delhi: Prentice Hall, 2013).
3. Carol, M. L., and Debbie D. D., Business Communication, 16th edition, (New
Delhi: Cengage Learning, 2010).
4. Robbins, S. P., and David, A. Decenzo, Fundamentals of
Management: Essential Concepts and Applications, 6thedition, (New Delhi:
Pearson Education, 2009).
5. Mary, E. G., Essentials of Business Communication, (New Delhi: Cengage
Learning: 2010).

Web Resource Links:

1. http://www.managementstudyguide.com/business_communication.htm
2. http://hbswk.hbs.edu/topics/communication.html
3. http://www.kellogg.northwestern.edu/

Case Studies:
1. Communication Challenges in Conducting Primary & Secondary Research
focusing on drawing conclusions, making recommendations, and managing
information
2. Communication Etiquette in Workplace
3. Conflict Resolution Skills (https://www.coursera.org/lecture/conflict-resolution-
skills/case-study-communicating-and-understanding-N89w5) Skills the student
Learn Active Listening, Communication, Management, Collaboration.

Indian Maritime University, Chennai 33

 MBA - ITLM
Semester II
Course Title International Trade and Documentation
Course Code PG22T3201
60 hrs.

Objective: The course aims to explain to management students the rudiments of

global trade, international business, and regional cooperation of nations. In this
context, India’s foreign trade and the various documentation involved in export and
import is outlined.

Learning Outcomes: Ideally the students get a big picture understanding of how
multinational firms leverage their capabilities and competencies in international and
global markets. After this course, students will be able to apply their understanding
of conceptual insight of international trade in real-life practical projects that includes
export and import processes, handling Forex, and manage the documentation
involved in international transactions.

Unit I International business and Environment (12 hrs.)

Globalization – MNE`s – International Trade – Overview – Theories –Terms of Trade

- World economic and trading situation-WTO- GATT- Uruguay Round- WTO
Agreements -Multilateral trade negotiation/agreement, bilateral trade agreement,
Barriers to trade-Counter trade – Financing of international Trade- IMF - World Bank-
International Development Association (IDA)- International Finance Cooperation
(IFC)- Asian Development Bank (ADB)- United Nations Conference on Trade and
Development (UNCTAD)- United Nations Industrial Organization (UNIDO)- TRIPS –
International Monetary System – International Investments - Foreign money and
capital markets- Regional money and capital markets.

Unit II Regional Economic Integration and Cooperation (12 hrs.)

Regional economic integration- economic union – Customs union - Monetary union-

Regional blocs- EU – NAFTA- The Andean community – ASEAN- APEC nations- Trade

Indian Maritime University, Chennai 34

Blocs in Africa- South-South Cooperation: Problems Facing the South- Economic

Cooperation among Developing Countries (ECDC)- Global System of Trade

Preferences (GSTP)- South Asian Association for Regional Cooperation (SAARC)-
South Asian Preferential Trade Agreement (SAPTA)- Indo-Lanka Free Trade
Agreement - Indo- pacific cooperation- QUAD and the AUKUS- Strategic alliances-
China and its strategic partners. (Foreign policies, white papers and published
working papers can be discussed).

Unit III Export- Import Procedures (16 hrs.)

IMPORT PROCEDURE: Introduction - Registration with regional licensing authority

and obtaining IEC code -Selecting the overseas supplier- Negotiation -Finalizing the
terms of import - Mode of payment - Customs clearance of imported goods-Role and
Obligation of CHA-Classification of customs tariff and levy of customs duty -
Warehousing of imported goods –Paperless procedures -Digitalization in
transportation documentation for end to end value chain– Incoterms – UCP 600 –
ICE Gate – EXIM Schemes.

EXPORT PROCEDURE-Preliminaries for starting export-Regulatory framework for

exporters-Register with export promotion council-Negotiation-Sales agreement –
Terms of payment and other components-Export license - Export credit insurance -
Finance for exports-Exchange rates & risk management - Procuring /manufacturing
goods for export - Their statutory inspection-Labelling – Packaging - Packing &
marking goods - Excise and customs procedure - Exporting through export houses -
Role of Clearing & Forwarding – Customs Clearance (Export & Import) – Cargo
Insurance - Unmanifested Cargo: Short landing, Excess Landing- INCO Terms -
Paperless procedures - Digitalization in transportation documentation for end to end
value chain.

Unit IV Regulatory framework in International Trade (10 hrs.)

FEMA and RBI rules for Import-General guidelines issued by the RBI for importers;
Form A-1; Import licenses - Obligation of purchaser of foreign exchange - Time limit
for settlement of import payments - Advance remittance - Interest on import bills –
limits set by RBI- Remittances against replacement –Imports - Guarantee for
Indian Maritime University, Chennai 35
replacement import - Import bills/documents - Evidence of import and issue of
acknowledgement - Verification and preservation of evidence of import -
Understanding the procedure for duty drawback in India- Concept and rationale -
Monitoring authority – Multimodal Transport Document (MTD).

Unit V India’s Foreign Trade Policy and Foreign exchange (10 hrs.)

A brief on India’s trade policy- Economic scenario in India; India’s external sector -
an overview - Trends in India’s exports and imports, Trade balance - Degree of
openness to trade - composition and direction of India’s trade - Institutional
framework for export promotion in India- Foreign Trade Policy (2015-20)- Export
promotion in India- GSP-Export Promotion organization - Analysis of India’s Export
and Import trade- BoP and HS Code - Goods Shipment - Payment – Inspection –
Excisable goods –Foreign Exchange – Regulation – Determination of the exchange
rate- FOREX market – Functions – Significance-FERA- FEMA.

Textbooks:
1. Ram Singh, Export and Import Management: Text and Cases, (New Delhi: Sage
Publications Pvt. Ltd., 2020).
2. Francis Cherunilam, International Trade and Export Management, 21st Revised
Edition, (Mumbai: Himalaya Publishing House, 2021).
3. Simon Collinson, Rajneesh Narula, and Alan M. Rugman, International Business,
8th edition, (USA: Publishers, 2020).

Reference Books:
1. Charles W L Hill, G Tomas M Hult, International Business: Competing in the
Global Marketplace, 12th edition, (Place: Publishers, 2021).
2. Cherunilam, Francis, International Business: Text and Cases, edition, (New Delhi:
PHI Learning, Year).

Indian Maritime University, Chennai 36

 MBA - ITLM
Semester II

Course Title Maritime Law and Insurance

Course Code PG22T3202
60 hrs.

Objective: This paper brings out the Law & Policy Dimensions of National and
International Maritime Governance, on which the Contemporary Maritime Trade
exists, hence providing insight into Maritime Business Ecology.

Learning Outcome: After completing this paper student are equipped to define
Maritime Law and underscore the significance of Maritime Insurance. Students will
understand about the basics of International Maritime law and law of contracts.

Unit I International Maritime Law. (14 hrs.)

Sources of International Maritime Law- Origin and Source of Law- Division of Law –
National Law and International Law – Private Law and Public Law- Law of Torts –
Various types of Torts- Tort of Negligence in Shipping- Remedies in Tort. An
overview of IMO conventions – SOLAS - HTCW LLMC– ISM code –IMDG code. Marine
Pollution & Legal Control: Sources of Marine Pollution - Prevention of operational
pollution – Oil cargo pollution –MARPOL- CLC 1992- The Fund Convention – Port
state control, Flag State Control. The Major Port Authorities Act 2021- Salient
Features of Merchant Shipping Act.

Unit II Law of Contract. (12 hrs.)

Law of Contract: Definition –General Principles of Contract- Agreements not declared

as Void-Types of Contracts, Void, Voidable and illegal Contracts -Contingent
Contracts Contract of Indemnity and Guarantee Quasi Contracts. Performance of
Contract- Specific Performance- Breach of Contract- Remedies for Breach of Contract
– Exclusion Clauses - Privity of Contract and Exceptions.
Indian Maritime University, Chennai 37
 Unit III Law of Agency and Bailment. (12 hrs.)

Law of Agency: Definition of agent and principal, classification of agents –

Relationship of principal and Agent – Duties and liabilities of principal – Lien – Types
of Lien – Maritime Lien- Delegation of authority, relations of principal with third
parties and termination of agency. Bailment: Definition, essential, requisites of
bailment, classification of bailment, rights and duties of Bailor and Bailee,
termination of bailment. Standard Liner Agency Agreement.

Unit IV Marine Insurance. (10 hrs.)

History and Practice of Under Writing- Marine Insurance –Fundamental Principles of

Marine Insurance – Insurable Interest- Form and Content of Marine policies-
Institute Cargo Clauses- Maritime Peril Nature and duration of Risk – Passing of
property and risk – Warranties - Actual total Loss – Constructive total loss –
Subrogation & Reinsurance – General Average & Particular Average, Protection, and
Indemnity Practice – P & I Clubs.

Unit V Carriage of Goods by Land, Sea and Air. (12 hrs.)

Carriage of goods by land: Classification of carriers- Carriage by rail- Carriage by Sea

– Law of carriage by Sea - Hague-Visby Rules,1968- Hamburg Rules,1978- The
Rotterdam Rules, 2009- MTO Act, 1992 – International Carriage by Air- The Montreal
Convention,1999- Charter Parties – kinds of charter parties – Bill of lading- Kinds of
bill of lading, Mate ‘receipt – Delivery of goods.

Text Books
1. Susan Hodges and Chris Hill, Principles of Maritime Law, Informa Pub, 2002.
2. Kapoor, N. D., Elements of Mercantile Law, 38th revised edition, Sultan Chand
& Sons, 2020.

Indian Maritime University, Chennai 38

 3. Sir Dinshaw Fardunji Mulla, The Indian Contract Act 1872, 15 thedition, (India:
Lexi Nexis, 2018).
4. Sarah Sullivan (Consultant Editor), Leif Ollivierre (Consultant Editor), Costas
Lambrou (Editor), Jurgen Verreet (Editor), Andrew Lansdale (Editor), Richard
Sayer (Foreword), Jacamar (Designer), Danny Cornilissen (Cover Design)Legal
Principles in Shipping Business, 2014 new edition , (India Institute of
Chartered Shipbrokers, 2014).
5. Institute of Chartered Shipbrokers, Shipping Law, 2011,2012 Edition, (London:
Institute of Chartered Shipbrokers,2014).

Reference Books
1. Francis D. Rose, Gerard McMeel, and Stephen Watterson, Marine Insurance:
Law and Practice, 2ndedition, (London: Lloyd's Shipping Law Library Informa
Law, 2012).
2. Prabhakaran Paleri, Marine Environment: Management and People’s
Participation, 2009thedition, (New Delhi: K W Publishers Pvt. Ltd. and National
Maritime Foundation, 2009).
3. Sankar, U., Environmental Economics, edition, (New Delhi: Oxford
University Press, 2009).
4. Anthony W Gallagher, Maritime Environmental Management: Principles and
Practice, 2014 edition, (London: Routledge, 2014).
5. Hanley Nick J. F., Shogren and Ben White, Introduction to Environmental
Economics, 2nd edition, (London: Oxford University Press, 2013).
6. Karpagam M., Environmental Economics, 2007 revised edition, (New Delhi:
Sterling Publishers, 1998)

Websites
http://www.lloydsmaritimeacademy.com
http://www.maritimeindustries.org/improving-the-Business-Environment
http://www.maritimeuk.org/2013/09/uk-developing-most-attractive-
environment-for-business-mcloughin/

Indian Maritime University, Chennai 39

 MBA - ITLM
Semester II

Course Title Port and Shipping Management

Course Code PG22T3203
60 hrs.

Objective: To study the numerous processes that one involved in the Port and
shipping business.
Learning Outcomes: To understand the entire functions and complex structure of
shipping and ports in the global supply chain.

Unit I Port and its unique Character. (12 hrs.)

Importance and role of the Port sector – Challenges faced by Port Management –Port
governance and institutional structure – Definition of Port demand & supply – Ports
and Logistics; Connected ports - Mega Ports - Smart Ports (Industry 4.0), Key
developments in seaborne trade – factors affecting demand and supply of Port
services – Economics of scale in the Port sector.

Unit II Operation, Finance and technology of Port (12 hrs.)

Operational and Financial Performance in the Port business – Perspective of Port

performance – Assessing port performance (KPI) – Yard Planning; Vessel Planning -
Port pricing technology and the port sector – Characteristics and cargo handling
systems of Port terminals – Impact of growing ship size – Role of port technology
and artificial intelligence –Port safety and the human factor-Disaster management.

Unit III Marketing aspects of Port Industry. (12 hrs.)

Competition in the Port industry – Scale and intensity and perspective of competition
– Assessing the competition – competitiveness and competitive advantage of Ports –
Transshipment Ports - Sustainable Green Ports - Port marketing and customer
management- Market structure and contestability in the Port Sector.

Indian Maritime University, Chennai 40

 Unit IV Functions of Shipping. (12 hrs.)

Type of ships – Tamp & Liner World seaborne trade and merchant fleet – challenges
facing the shipping industry in the twenty-first century – Main features of hull and
machinery – Types and methods of tonnage measurement – Ship productivity –
general principles and factors influencing designs, type and size of ship safety and
other regulations.

Unit V Ship Management. (12 hrs.)

Main Ship Management models – Fleet Management, Machinery, Technical,

Financial, purchasing, investment aspects of Ship Management – Ship
Management legal disciplines – Risk Management in the modern shipping
industry.
Text Books:
1. Business and Economics of Port Management, Wei Yim Yap, Routledge, London
& New York 2021

2. ICS.2011/12,ShipOperationsandManagement.London,UK.

Reference Books:
1. Business and Economics of Port Management – Wei yim yap Routledge,
London & New York 2021
2. JOHN.W. DICKE.2014, Reeds 21st Century Ship Management.
Bloomsbury Publishing, UK.
3. LUNY. H.V., LAIK.-H., CHENGT.C.E. CHENG, 2010, Shipping and Logistics
Management.” Springer, U.K.
4. PROSHANTOK.MUKHERJEE, MARK BROWN RIGG (2013), Farthing on
International Shipping, 4thedition, Springer.

Websites

1. www.consulting.xerox.com/case-studies/...shipping-co/enus.html
(InternationalShippingCompanyCaseStudy)

2. www.sugarcrm.com/industry/shipping-and-transport/case-

Indian Maritime University, Chennai 41

 study(CRMShippingandTransportCaseStudies)
3. http://businesscasestudies.co.uk(ShippingSector-CaseStudies)
4. www.tcs.com›Home›Resources›Case Studies(TCS Resources: Case Study
Leading Indian Shipping)
5. http://www.sbaglobal.com(SBAGlobalLogisticsServices –Case Studies)
6. www.ellenmacarthurfoundation.org/case_studies/maersk(Maersk Line –
Case Studies)
7. http://www.imo.org/en/KnowledgeCentre/Pages/Default.aspx(Maritime

Knowledge Centre –International Maritime University)

Indian Maritime University, Chennai 42

 MBA - ITLM
Semester II

Course Title Logistics and Supply Chain Management

Course Code PG22T3204
60 hrs.

Objective: To study the concepts related to Logistics and supply chain

management, examine the various processes for creating agile supply chain
management.
Learning Outcome: After this course, the student comprehends the supply chain
risk and complexity, the importance of strategic lead-time, and the role of
information in the virtual supply chain.

Unit I Introduction to SCM. (12 hrs.)

Scope of Supply Chain Management (SCM) – SCM vs. Logistics Management –

Domestic Vs International logistics- SCM and competitive advantage – SCM in
organizational value chain - The mission of logistics management - The changing
competitive environment- Decision Phases in a Supply Chain- Process Views of a
Supply Chain- Competitive and Supply Chain Strategies-Achieving Strategic fit -
Expanding Strategic Scope- Challenges to Achieving and Maintaining Strategic Fit –
Gati Shakti - Recyclable social and Environmental Criteria in Logistics.

Unit II Types of supply chains & Supply chain integration. (12 hrs.)

Drivers and enablers of the supply chain. Various types of supply chains are based
on Demand and Supply uncertainties. Push, Pull, and Hybrid supply chains and their
applications. Concept of Lean six sigma supply chain -JIT in supply chain
management- Impact of lead time-demand drove strategies- Impact of internet on
supply chain strategies – Vendor Management Inventory (VMI).

Unit III Supply Chain design and risk pooling. (12 hrs.)

Managing inventory in various stages of the supply chain- Relationship between

service levels and inventory- Continuous review policy- Service level optimization-
Indian Maritime University, Chennai 43
Various inventory procurement approaches like VMI-CCPFR-ECR-QR - Risk pooling-
Centralized vs decentralized systems - Risk pooling - Centralized vs decentralized
systems.

Unit IV Global Logistics & Risk Management. (12 hrs.)

The impact of globalization on supply chain networks-Total cost of offshoring

decision - Tactics to meet international tastes -Global market forces - Technological,
cost, political- Economic forces- Issues in international supply chain management-
Regional differences in logistics - International Vs regional products - Risk
management- Managing global risks - Evaluation of global supply chain design
decisions under uncertainty - Managing the risk from known- Unknown to unknown –
Unknown-requirements for global strategy implementation. Logistic Engineering –
KPI (Key Performance Indicator) of Logistics

Unit V Procurement & Distribution strategies. (12 hrs.)

Outsourcing benefits -Framework for buy/make decisions - Procurement strategies-

E-procurement - Distribution strategies- Intermediate inventory storage point
Strategies-Traditional warehousing- Cross-docking- Inventory pooling —
Transshipment-end-to-end value chain. Supply chain issues for SMEs- Humanitarian
logistics - Organized retail in India - Reverse logistics- Sustainable supply chain -
Supply chain case studies in the Indian context.

Text Books
1. Sunil Chopra, Peter Meindl, Supply Chain Management: Strategy, Planning
and Operation, 7thedition, Pearson Education, 2019.
2. Bowersox, Supply Chain Logistics Management 4th edition, McGraw Hill,
2018.
3. David Simchi Levi, Designing and Managing the Supply Chain, 3rd edition,
McGraw Hill, 2008.

Indian Maritime University, Chennai 44

 4. Martin, Christopher, Logistics and Supply Chain Management, 5th
edition,(New Delhi: Pearson, 2016).
5. Agrawal, D. K., Textbook of Logistics and Supply Chain Management, 1 st
edition, (New Delhi: TRINITY, 2018).

Reference Books
1. State of Logistics Report, Council for Supply Chain Management
Professionals.2019.
2. Christopher, M. andHolweg, M., ‘Supply Chain 2.0: Managing Supply

Chains in the Era of Turbulence’, International Journal of Physical

Distribution and Logistics Management, Vol. 41, No. 1, 2011.
3. Whyte, C., ‘Motorola’s Battle with Supply and Demand Complexity’,
Supply and Demand Chain Executive, 12 August 2004.
4. Simhan, N., Schoenherr, T. and Sandor, J., ‘Profiles in Supply

Management’, Supply Chain Management Review, July/August 2013.

5. Chopra, S. and Sodhi, M.S., ‘Reducing the Risk of Supply Chain

Disruptions ’MIT Sloan Management Review, Springer, 2014, pp. 73–80.

Websites:
1.www.inboundlogistics.com/cms/digital/
2.www.cargotalk.in/
3.http://fiata.com/ (Federation of Freight Forwarders Association)
4.www.fonasba.com/ (Federation of National Association of Ship Broking and
Chartering)
5.www.iata.org/ (International Air Transport Association).

Indian Maritime University, Chennai 45

 MBA - ITLM
Semester II
Course Title Management Information Systems
Course Code PG22T3205
60 hrs.

Objective: To help the students to know about the fundamentals of Information

Management and Technology, to understand Data management and Cyber security
issues, and helps to familiarize the students with the system development and
Ethical Issues in Information technology

Learning outcomes: After this course, the student can be able to know how to
identify and use the correct technology for decision-making incritical situations.

Unit I Digital Transformation, Data Management Networks. (12 hrs.)

Doing Business in the On-Demand Economy - Business Process Improvement and

Competition - IT Innovation and Disruption- IT and You - IS Concepts and
Classification - IT Infrastructure, IT Architecture, and Enterprise Architecture - Data
Centers and Cloud Computing - Virtualization and Virtual Machines. Data
Management- Networks.

Unit II Cyber security, Business Intelligence. (12 hrs.)

Cyber security: Data Privacy Concerns and Regulations - Extent and Cost of Cyber-
Attacks and Cyber Threats – Cyber-attack Targets and Consequences - Regulatory
Controls, Frameworks, and Models - Business Intelligence: Business Intelligence
and Data Science - Big Data and Advanced Data Analytics - Predictive and
Prescriptive Data Analytics Methods and Techniques. Functional Business Systems -
Functional and Cross-Functional Business Processes - Production and Operations
Management Systems - Sales and Marketing Management Systems - Accounting,
Finance, and Regulatory Compliance Systems - Human Resource Information
Systems (HRIS).

Indian Maritime University, Chennai 46

 Unit III Enterprise Systems-System Development and Project. (12 hrs.)

Enterprise systems: Intro to Enterprise Systems - Enterprise Resource Planning -

Supply Chain Management - Customer Relationship Management - Communicating
and Collaborating with Knowledge Management, Content Management, and
Enterprise Social Platforms. Systems Development and Project, Program and
Portfolio Management-Systems Development - Software Development Methodologies
- Project, Program, and Portfolio Management - Initiating, Planning, and Executing
Projects.

Unit IV Social Media, AI and IT Strategy (12 hrs.)

Social Media: Web 2.0—The Social Web Technologies, Social Web Tools and
Applications, Using Search Technology for Business Success, Omni-channel
Retailing, E-commerce, and Mobile Commerce Technology: Omni-channel Retailing,
In-Store Retail Technology, E-commerce—Online Retailing, Mobile Commerce, Mobile
Payment, and Financial Services, Artificial Intelligence, Robotics, and Quantum
Computing Technology: How AI Works, Types, AI Applications in Business and
Society, AI and Society (Ethics), Robotics, Quantum Computing (QC).

Unit V IT Strategy, Trends, IT Ethics, Sustainability (12 hrs.)

IT Strategy and Competitive Advantage, IT Strategic Planning, Process, and Tools, IT

Sourcing Strategies and IT Service Management, Strategic Technology Trends. IT
Ethics: An Introduction to Ethics, ICT and Local Sustainability, ICT and Global
Sustainability – Cyber fraud.

TEXTBOOKS:
1. Efraim Turban, Carol Pollard, and Gregory Wood, Information Technology for
Management: Driving Digital Transformation to Increase Local and Global
Performance, Growth and Sustainability, International Adaptation, 12 th Edition,
John Wiley & Sons, 2021.

Indian Maritime University, Chennai 47

 2. James A. O'Brien, George M. Marakas, and Ramesh Behl, Management
Information Systems, 10th Edition, Special Indian Edition, McGraw-Hill
Education, 2013.

REFERENCE BOOKS:
1. Kenneth C. Laudon, and Jane P. Laudon, Management Information Systems:
Managing the Digital Firm, 17th Edition, Global Edition, (New York: Pearson,
2021).
2. Kenneth C. Laudon, and Jane P. Laudon, Essentials of MIS, 14 th Edition, (New
York: Pearson, 2021).
3. S. Sadagopan, Management Information Systems, 2nd Edition, (New Delhi: PHI
Learning, 2014).
4. Kenneth J. Sousa, and Effy Oz, Management Information Systems, 7 th Edition,
(US: Cengage Learning, 2014).

WEBSITES:
1. https://www.tutorialspoint.com/management_information_system/managem
ent_information_system.htm
2. https://courses.lumenlearning.com/santaana-informationsystems/
3. https://www.studytonight.com/dbms/overview-of-dbms.php

CASE STUDIES:
Faculty may decide on the case(s) to discuss for the subject and the following are
the suggested.
1. Case Name: ERP Implementation at BPCL - Case Code:ITSY005
https://www.icmrindia.org/free%20resources/casestudies/IT%20and%20Systems
%20freecasestudyp1.htm
2. Case Name: The Indian Internet Banking Journey - Case Code: ITSY003
https://www.icmrindia.org/free%20resources/casestudies/banking1.htm
3. Case Name: SciQuest.com's B2B E-Marketplace - Case Code: ITSY008
https://www.icmrindia.org/free%20resources/casestudies/it%20&%20sys1.htm

Indian Maritime University, Chennai 48

 MBA - ITLM
Semester II
Course Title Research Methodology
Course Code PG22T3206
60 hrs.

Objective: Research Methodology is a detailed study of a particular problem using

scientific methods. An in-depth analysis of information helps to understand the
problem deeply and explore the unknown and unlock new possibilities.

Learning Outcome: Students may get specific knowledge, skills, or expertise from
a learning activity, such as a training session, seminar, course, or program.

Unit I Introduction to Research Methodology. (5 hrs.)

Research – Meaning, Scope and Significance - Types of Research – Research process

–Characteristics of good research – Scientific method – Problems in research –
Identifying research problem – Objectivity in research - Review of Literature – Need,
purpose and procedure- Sources of literature.

Unit II Planning and Formulation of Research. (10 hrs.)

Planning of research – Selection and formulation of Problem-Hypothesis – Meaning –

Sources – Types –Features of good design measurement – Meaning, need, errors in
measurement, tests of sound measurement, techniques of measurement. Scaling
techniques – Meaning, types of scales, scale construction techniques –Sampling
design – Meaning. Concepts, steps in Sampling – Criteria for good sample design –
Types of sample designs, probability, and non-probability sample.

Unit III Data Collection Methods. (10 hrs.)

Meaning and Importance of Data – Sources- Data Collection – Types of data – Tools
for data collection, methods of data collection, constructing questionnaire – Pilot
studies and Pre-tests – Case study – Data processing Editing – Coding and

Indian Maritime University, Chennai 49

classification – Tabulation of data – Graphs/charts/diagrams–Data analysis.

Unit IV Analyzing data: Using statistical tools (20 hrs.)

Test of significance – Assumptions about parametric and nonparametric tests.

Parametric tests – chi-square, t-Test, F Test, Z Test. Introduction to ANOVA, One
way, Two way, and three-way classification. Statistical Applications – Correlation and
Regression Analysis – Analysis of Variance- Multivariate analysis – Hypothesis
Testing – Tests if Significance – Time series analysis.

Unit V Report Format (15 hrs.)

Interpretation – Meaning, Techniques of interpretation -Research Reports – planning,

format, principles, Structure and Components of Research Report– Types of Report,
Characteristics of Good Research Report. Norms for using Index and Bibliography-
Evaluation of a research report.

Text Book
1. Kothari C.R., Research Methodology: Methods and Techniques, Wiley
Eastern ltd 2020
2. Panneerselvam, R., “Research Methodology, 2nd edition, (New Delhi: Prentice
Hall of India, 2004).

Reference Book
1. Dr. S. Sachdeva, Research Methodology, Laxminarayan Agarwal Publishing
2022
2. Mildred L. Patten and Michelle Newhart, Understanding Research Methods: An
Overview of the Essentials, 10th edition, (New York and London: Routledge
publication,2017).

Indian Maritime University, Chennai 50

 MBA - ITLM
Semester III

Course Title Geography of Transport System

Course Code PG22T3301
60 hrs.

Objective: to provides a comprehensive and accessible introduction to the field with

a broad overview of its concepts, methods, and areas of application

Learning Outcome: On completion of the course, the students can understand

emerging issues such as globalization, supply chain management, information
technologies, energy, and the environment in addition to these conventional topics.

Unit I Transportation Geography and Spatial Structure. (12 hrs.)

Transport Geography: Meaning – Scope - Transportation and Space – Principles of

Transportation - Transportation and Commercial Geography -The Geography of
Transportation Networks- Geography of strategic maritime passages- Future
Transportation -Gateways and Transport Corridors.

Unit II Transportation Modes & Transport Terminals. (12 hrs.)

Transportation Modes: An Overview- Road Transportation- Rail Transportation-

Maritime Transport - Air Transport- Intermodal Transportation and Containerization-
Containerization of Commodities- Transcontinental Bridges - The Function of
Transport Terminals-Transport Terminals and Hinterlands-Logistics Cluster-Inland
Ports / Dry Ports.

Unit III International Trade, Fright Distribution & Urban Transportation (12hrs.)

International Trade and Transport: Trans-border / Cross-border Transportation-

Transportation, Logistical management of a distribution Network-Repositioning of
empty containers-Commodity Chain Analysis- Cold Chain and its Logistics- Freight
Distribution Clusters (Logistics Zones)-Information technologies and Mobility.
Indian Maritime University, Chennai 51
 Unit IV Transport Economics, Transport Environment &Energy (12 hrs.)

Transportation and Economic Development: Transportation and Society-Transport

Costs-Transport Supply and Demand -Financing of Transportation Infrastructure-
The economic impacts of Port Investments. Environmental impacts of
Transportation- Pollutants Emitted by Transport Systems -Air, Water and Noise-
Transport and Sustainability- International Oil Transportation- Green Logistics.

Unit V Transport Policy and Planning. (12 hrs.)

Nature of Transport Policy: Transport Planning- Transport safety and security-

Methods in Transport Geography-Geographic Information Systems for Transportation
(GIS-T)- Symbolization of Transport Features in a GIS-Transportation and
Accessibility. – Technologies in Transportation.
Text book:
1. Jean- Paul- Rodriguez, Geography of Transport Systems, 5thedition, Routledge,
2020.
Reference Books:
1. UNCTAD, Review of Maritime Transport, Annual Publications (New York: United
Nations, 2021).
2. Douglas Long, International Logistics Global Supply Chain Management, 3rd
edition, (Netherlands: Springer, 2003).
3. Lambert, D. and James R Stock., Strategic Logistics Management, 4th edition,
(New York: Tata McGraw Hill/Irwin, 2001).
Websites:
1. https://transportgeography.org/media/e-book/
2. Transport Geography Research Group, Royal Geographical
Society.http://www.abdn.ac.uk/tgrg/
3. http://www.emeraldinsight.com/journal/ijlm
4. http://www.tandfonline.com/toc/ujst20/current

Indian Maritime University, Chennai 52

 MBA - ITLM
Semester III

Course Title Contemporary Logistics

Course Code PG22T3302

60 hrs.
Objectives: To cover the economic impact of logistics and how logistics interact with
other functions such as marching in an organization.

Learning Outcomes: Display an enhanced understanding of new methods and

technologies and strategies in the logistic sectors.

Unit I Overview of Logistics (10 hrs.)

Economic impacts of logistics – Increased importance of logistics - The systems and

total cost approaches to logistics – Logistics cost as a percentage of GDP –
Approaches to reduce the logistics cost logistics and information technology -
Internet’s influence on logistics - On-line retailing and logistics support.

Unit II Logistics Service Providers (14 hrs.)

A Direct Line to Supply Chain Success through logistics – Competitive advantage

through Logistics - Better Decisions for the Customer - Digital Supply Chains -
Collaborating on Product Designs - Future of Manufacturing Transportation- Logistics
-Riding the Roads – Transport modes - Impact of freight transport Strategies to
reduce environmental impact of freight transport - Wider aspects of sustainability in
freight transport- Handling of LNG, LPG, and other cargo including POL- Regulations
and Deregulation in all modes of transport including pipelines and drone - Reverse
logistics and recycling -Product recovery options – 1PL, 2PL, 3PL, 4PL.

Indian Maritime University, Chennai 53

 Unit III Sustainability in Logistics (10 hrs.)

Concepts of corporate strategy - Sustainable logistics and supply chain performance

measurement -Risk, Resilience and Corporate Social Responsibility(CSR) –Types of
Risks in Global Supply Chains - Risk Management Process Model - Identifying and
Profiling Risks - Risk Assessment and Evaluation - Managing Risks and Risk
Management Strategies -Supply Chain Risk Management -Strategy Implementation -
Mitigating Supply Chain Risks -Ethical framework and codes of conduct -Global and
industrial initiatives -Green Supply Chains-Sustainability throughout the Supply
Chain – Eco-Friendly Strategies - Adopting green initiatives to comply with
regulations or a customer mandate-New revenue opportunities due to Sustainability
efforts.

Unit IV Logistics role in change management. (14 hrs.)

Developing the Change Management Strategy - The Change Management Plan -

People and Organizational Issues - Organizational Readiness for Change: -The
Change Management Survey -Complacency and Resistance to Change Different
Types of Change -Role of the theory of constraints in Lean supply chain – Role of
Block chain technology in logistics.

Unit V Best practices in logistics. (12 hrs.)

Intra-company Cross-functional Roles in Logistics Introduction

The Environment of Logistics Management-The Internal and external Environment of
Logistics Management - The Logistics/Marketing Interface -Strategic profit model-
Balanced score card - Logistics activity measures -End-to-end logistics including
packing/packaging procedures, documentation, and transportation mode -
warehousing- inventory measures- Supply Chain Operations Reference Model -
Cross-Industry Standard for Supply Chain- Supply Chain Council- SCOR Framework-
Value Chain Processes-Using SCOR to Drive Supply Chain Improvement –Build
Organizational Support Initiative -Supply Chain Excellence as a Way of Life.

Indian Maritime University, Chennai 54

Text book:
1. Sustainable Logistics and Supply Chain Management (Principles and Practices for
sustainable Operations and Management) 2nd Edition – Kogan Page Publications –
2017, New York
2. Supply Chain Excellence (A Handbook for dramatic improvement using the SCOR
model Adapted for using SAP and Global projects) – 2017 – 3rd Edition American
Management Association New York.
3. Contemporary Logistics – 19th Edition Paul R Morphy Jr, A Michael Knemeyer
Pearson, NewYork,2017

Reference Books
1. Christian Wurst, Disrupting Logistics: Start-ups, Technologies, and Investors
Building future supply chain, Springer 1st Edition 2021
2. Sarkar, The Supply Chain Revolution: Innovative Sourcing and Logistics for a
Fiercely Competitive World, AMACOM 1st edition, 2017

Websites:
1. https://bit.ly/ContemporaryLogisticsbook
2. https://bit.ly/contemporarylogisticsSpringer

Indian Maritime University, Chennai 55

 MBA - ITLM
Semester III

Course Title Intermodal Freight Transportation

Course Code PG22T3303
60 hrs.

Objective: To understand how the intermodal freight transport system works,

including a strong focus on practical operational aspects.

Learning Outcome: After this course the students will be apply their understanding
of conceptual insights of intermodal transport in real life project.

Unit I Intermodal Transportation (10 hrs.)

Origin of Intermodal transport – Special Concept in intermodal transport - Policy and

planning for intermodal transport. Multimodal Logistics park, SEZs, EPZs, Free Trade
Specialized Clusters – Uniqueness – Differences. Evolution of Freight transportation –
Public sector role – IATA Guidelines and regulations - Logistics Partner and
Intermodal Freight for Transportations.

Unit II Intermodal Operations (15 hrs.)

Intermodal rail freight markets – Rail network design for intermodal operations –
Rail network infrastructure and train operating characteristics for intermodal freight
– Equipment for intermodal rail freight operations – Economics of intermodal freight
operations – Opportunities to improve intermodal rail freight operations – Dedicated
Freight Corridor, Inland Waterways, Coastal Shipping, and terminal operations –
Challenges influencing inland waterways operation – Road distribution from the
intermodal perspective and Heinrich theory – Transportation of all types of special
Cargo Transportation.

Unit III Intermodal Framework (15 hrs.)

Design of intermodal transport networks – Intermodal transport business models -

Economics of intermodal transport and service management – Modifying the supply
chain to suit intermodal transport – Evolution of multimodal transport law –
Indian Maritime University, Chennai 56
Documentation in multimodal transport – Various transport conventions.

Unit IV Analysis of Intermodals (10 hrs.)

Modelling of intermodal systems Complexity of designing intermodal systems–

operations research – Intermodal prescriptive – predictive and prospective models -
Problem & issues related to intermodal transportation of ODC. – Optimizing of
intermodal routine if vehicle

Unit V Assessing Environmental aspects of freight transport (10 hrs.)

Impact of Environment - Environmental sustainability – COP 26 – Assessing external

impact of freight transport – Carbon auditing of companies, supply chain, and
products – Evaluating and internalizing the environmental costs of logistics – Green
logistics – Transferring freight to ‘Greener’ transport modal.

Text Book:
1) Intermodal freight transport and Logistics, Janson, 2017 – Taylor & Francis
Group, Jason Monios Rickard Berqvist
2) Green Logistics (improving the environmental sustainability of logistics 3rd
edition – Alan Mackinnon, Michael Browne, Maja Piecyk, Anthony whiteing –
The charted Institute of Logistics and Transport 2015 – Publisher: Kagan page
3) Intermodal transportation (Moring freight in a global economy) 2016 Lester A
Hoel, Genevieve Giuliano Michael D Meyer (Editors) Eno Transportation
foundation Inc, Wahington.

Reference Books:

1) Intermodal freight transportation (World conference on Transport Research

Society) 1st Edition, Kindle Edition – Vasco Reis, Rusario Macario 2021 – Kindle
Edition
2) Institutional challenge to Intermodal transport and Logistics Governance in
Port Regionalisation and hinterland Integration – Jason Monios 2018,
Routledge.

Indian Maritime University, Chennai 57

 MBA - ITLM
Semester III

Course Title Operations and Supply Chain Management

Course Code PG22T3304
60 hrs.

Objective: To develop a sound understanding of the important role of supply chain

management in today's business environment.

Learning Outcome: After this course the students will be familiar with current
supply chain management trends Understand and apply the current supply chain
theories, practices and concepts utilizing case problems and problem-based learning
situations

Unit I Operations and Strategy. (12 hrs.)

Introductions – History of operations Management – Scientific Management – Human

Relations movement – Operation research – Just in time and lean production system
– Operations management transformation process – Strategy - Strategic capability –
Core competence – Corporate strategy – Demand management and forecasting in
operation – Linear Programming – Time and Motion Study - Transportation Model
Concept of Queueing Theory.

Unit II Capacity Management & Strategy. (12 hrs.)

Capacity Management in operations – Yield Management – Service capacity (Queues

and waiting lines) – Customers and relationships – Strategic importance of process –
Service-profit chain – Understanding and implementing lean thinking – Achieving
balanced results and measuring performance

Unit III Quality Management and Product Design. (12 hrs.)

Customer requirements in product design – Total quality management – Process

capability and six sigma quality – Strategic present design – Inventory management
– Resource planning – Scheduling – Theory of constraints.
Indian Maritime University, Chennai 58
 Unit IV Collaborative Supply Chain. (12 hrs.)

Strategic supply chain management – Bullwhip effect – Supply management’s

relationship with other departments --S&OP- Sales & operations planning -Planning
supply and demand in a supply chain, Key operational aspects in supply chain –
KANBAN, VMI( Vendor managed Inventory )etc. Coordination in supply chain- QR
(quick response), ECR (efficient consumer response) , CPFR (Collaborative planning,
forecasting, and replenishment) - Collaborative supply chain – characteristic of a
collaborative supply chain – Service chain management – Demand chain
management – Purchasing: supply selection – Multiple suppliers – Replenishment –
Supply chain system metrics.

Unit V Advanced SC Technology & Sustainability i n OM. (12 hrs.)

Warehouse of the future – Autonomous vehicles – Robotics and automation – Omni

channel logistics – Sustainable supply chain Management – Case studies

Textbook:
1) Operations Management A Complete Guide, The Art of Service – Operations
Management Publishing, 2020
2) Richard B. Chase, Operations Management and Supply Chain Management,
McGraw Hill Education, 15th Edition 2018.
3) Operations Management for Business Excellence – Building sustainable supply
chains – Fourth edition – David Gardiner and HandrikReefve – Routledge
(Taylor & Francis group) London & New york
4) Operations Management 4th Edition, 2017 – Jay Heizer, Barry Render, Chuck
Munson, Pearson Education

Reference:
1. Operations strategy 5th Edition, - Nigel slack, Michael Lewis – 2018 - Pearson
Education.
2. Operations Management 2018 – 12th Edition – William J. Steverson - McGraw
Hill Education.
3. Operations and Supply Chain Management – 15th Edition – Richard B chase,
Ravi Shankar et-al, McGraw Hill Education.
Indian Maritime University, Chennai 59
 Websites:
1. https://www.poms.org/
2. https://www.themanufacturinginstitute.org/

Indian Maritime University, Chennai 60

 MBA - ITLM
Semester III
Elective
Course Title Technology in Port Operations
Course Code PG22T3305

30 hrs.

Objectives: To provide guidance to the students on smart ports with new

technology cyber-physical system

Learning outcome: Students able to understand the concepts description,

development, applications including cyber-Physical system, digital middle-office,
Block chain, Artificial Intelligence, machine vision and digital monitoring and
diagnosis

Unit I Introduction to Smart Ports (8 hrs.)

Introduction- Revolution of New Technologies – Development of Smart port.

Ecological of Smart port – Cyber-Physical System: Introduction, Development,
Application of Cyber-Physical System Digitalization

Unit II Middle office, Block-chain, AI in Smart Port (12 hrs.)

Middle office Development and Applications, Block chain concept- Development and
Applications, Artificial Intelligence Concept, Development and Applications, Machine
Vision traffic, technology.

Unit III Virtual Reality and Digital Monitoring and Machine Learning (10 hrs.)

Virtual Reality facility, 3D visualization Interactive Simulation, and AR Technology.

Machine Learning Digital Monitoring and Diagnosis, Conditions- Real-time conditions,
Remote Monitoring.

Indian Maritime University, Chennai 61

Text Books:

1. Weijian Mi, Yuan Liu – “Smart Ports” – Springer 2020 shanghai China
2. Soren Ehlers Et al., Maritime Port Technology and Development, CRC press 2015

Reference Book:

1. Ning Zhao, Yuan Liu, Weijian Mi, YifanShen, Mengjue Xia “Digital Management
of Container Terminal Operations” 1st ed. 2020

Website
1. https://www.porttechnology.org/editions/page/2/

Indian Maritime University, Chennai 62

 MBA - ITLM
Semester III
Elective
Course Title Shipping Finance
Course Code PG22T3306
30 hrs.

Objective: To provide a complete reading on ship financing, mortgage terms,

conditions, and mortgagee's rights, including a full description of documentation,
legislation and registration procedures required.

Learning Outcomes:

It is designed to provide the individual with a developing understanding of the

importance of shipping finance in the shipping business and enables students to
describe how people identify and analyze the sources of finance for shipping
businesses under different circumstances.

Unit I Introduction. (10 hrs.)

The shipping cycle - Shipping cycle and loan finance decision - Main sources of
shipping finance - Issue of shares- Types of shares- Listing of shares in international
stock exchanges. International element - Ship registration - Different types of
Registry-Bareboat charter registration.

Unit II Financing, Sale, and Purchase of Second-hand Ship. (10 hrs.)

Second-hand ships: Types of lenders - Loan and guarantee facilities – International

element – Loan agreement provisions – Execution - Standard security in ship
financing – Registration of security – Equity – Mezzanine finance – Islamic finance,
options. Sale and Purchase – Introduction – MOA and delivery – Standard forms of
MOA – Norwegian Sale form – Standard documents.

Indian Maritime University, Chennai 63

 Unit III Financing of New Ship and Hedging. (10 hrs.)

New buildings: Financing options–Government support – OECD and the EU – SUECS

– Promissory note – Letter of commitment – Letter of guarantee. Shipping market –
Assessing shipping risk – Choice of finance for ship owners – Term sheet and risk
analysis. Basic principles of good lending – documentation of guarantee – Sources of
security and guarantee for loan. Financial products: Meaning – Interest rate hedging
products- Currency hedging products – Bunker hedging - Freight hedging products –
Tying in hedging products to a ship finance facility– Accounting issues.

Text Books:

1. Simon Norton, Shipping Finance, (London: Institute of Chartered Shipbrokers,

2021).
2. Stephenson Harwood, Shipping Finance, 3rdedition (London: Euro money
Institutional Investor, 2006).

Reference Books:

1. Schinas, Orestis, Grau, Carsten, Johns, and Max, HSBA HandbookonShip

Finance, (Verlag: Berlin Heidelberg, Springer, 2015).
2. Manolis G. Kavussanos Et al., The International Handbook of shipping
finance: Theory and practice, Palgrave Macmillan 2016.

Websites

1. www.ics.org.uk
2. www.ibc-academy.com
3. www.utas.edu.au

Indian Maritime University, Chennai 64

 MBA - ITLM
Semester III
Elective
Course Title Hazardous Cargo and IMDG Code
Course Code PG22T3307
30 hrs.

Objectives: The aim of this course is to give an in-depth idea on IMDG code and
knowledge on material handling.

Learning Outcome: Students will be able to understand the classification of IMDG

code and it application in the real life situation.

Unit I Unit I: Hazardous Material & Introduction to IMDG Code (10 hrs.)

Nature and risk of Hazardous Material History of implementation of IMDG code and
its necessity- Fire triangle – Identify and prevent exposure to hazardous material.

Unit II IMDG Code Classification (10 hrs.)

Cases of Accidents with DG cargo - IATA Dangerous Goods Regulations- IMDG code
Classification- Identifying hazardous materials based on marking, packaging
labelling- Packing requirements for IMDG cargo – Documentation and Stowage
requirements - Use of Dangerous Goods List of IMDG Code Volume Amendments to
IMDG code – SOLAS and RED tariff.

Unit III Unit III: Operational requirements for IMDG cargo (10 hrs.)

Material Safety Data Sheet (MSDS) and its sections –Booking and acceptance of
IMDG cargo – Clearance from vessel Operators, DG desks, Port of Origin,
Transshipment ports, Destination, Declarations from shippers, DG list, Excepted and
Limited Quantities – Relevance of Marine First Aid Guide (MFAG) – Practical exercises
in using DG list – Packaging Placarding and SOLAS.

Indian Maritime University, Chennai 65

Text Book:
1. International Maritime Organisation, IMDG code: International Maritime
dangerous goods code, IMO 2015

References:
1. IMDG code Amendment 40 – 20 Books Volume 1 and 2, Exis Technology, 2021
2. IMDG Code – Volume 1 & 2 – Published by IMO
3. Marine First Aid Guide (MFAG) – Supplement to IMDG Code

Websites:
1. https://law.resource.org/pub/us/cfr/ibr/004/imo.imdg.1.2006.pdf

Indian Maritime University, Chennai 66

 MBA - ITLM
Semester III
Elective
Course Title Port Pricing
Course Code PG22T3308
30 hrs.

Objective:
This course aims to introduce fundamental concepts on Port Pricing to beginners and
outlines the functions of a manager.
Learning outcome:
The learners will be able to apply concepts learned to the role of a manager and
hence understand the scope of their specializations better.

Unit I Introduction. (5 hrs.)

Port Pricing – Strategic issues in port pricing – Port - objectives – Functions -

Administrative structure - Port authorities and its financial status. Constraints of port
Pricing - Port services to Users - Standard port tariffs – Comparative pricing – Pricing
Theory –Source of Finance – Revenue requirements – Financial Objectives and
performance measures – Cash Flow analysis.

Unit II Cost & Forecasting (15 hrs.)

Costs for Existing Assets-Return on Assets-Resale Value-Net Income-Operating and

Maintenance-Designing Cost Based Tariff Items-Performance based Tariffs-
Forecasting Port Revenues and Expenditures-Marketing Analysis-Designing Demand
Based Tariffs – Activity based Costing.

Unit III Pricing and Revenue (10 hours)

Pricing – Various systems - Objective of strategic port pricing - Pricing and Asset
Utilization – Pricing and Customer Management – Pricing Incentives for Port
Customers - Port Pricing by Port Authorities – Structures of Port Chares - Port Tariffs

Indian Maritime University, Chennai 67

– Type of port charges - Assessment of port charges – Factors Influencing the level
of Port Charges- Requirements of pricing structure - Satisfying pricing constrain.
Pricing Alternatives – Economic approach – Financial approach – Impact Pricing
approach. Responsibility for paying port Charges-Unit of Measure-Rate
Segmentation-Comparative Pricing-Competitive Ports-Extension to Cost Comparison-
Limits of Comparative Pricing-Pricing Theory-Marginal Cost Pricing-Revenue
Requirements-Sources of Finance-Financial Objectives and Performance Measure-
Revenue Targets.

Text Book:
1. Esra Bennathan, A.A. Walters, Port Pricing and Investment Polices Policies for
Developing Countries, 1st edition, (World Bank Research Publications) (London,
OUP, 1979).

Reference:
1. Fhwa, Operations Support Port Peak Pricing Program Evaluation, 1st edition,
(United States: D.Federal Highway Administration, 2009).
2. UNCTAD, Port Pricing, 1st edition, (Geneva: UNCTAD, 1975).
3. https://porteconomicsmanagement.org/pemp/contents/part5/port-pricing/
https://www.slideshare.net/AbhijitSingh9/port-planning-pricing-tariff

Website:
1. https://unctad.org/system/files/official-document/tdbc4d110rev1_en.pdf

Indian Maritime University, Chennai 68

 MBA - ITLM
Semester III
Elective
Course Title Warehouse Management
Course Code PG22T3309
30 hrs.

Objective: The paper provides the know-how required to operate an efficient and
cost-effective warehouse as also the role of inventory in warehouse management. It
provides guidance on using the latest technology, reducing inventory, people-
management, location, and design.

Learning outcomes: In the course, individuals will gain a sound foundation in the
technical knowledge necessary in the field of Warehouse management. It is
designed to provide the individual with the opportunity to develop a sound
understanding of the important role of Warehouse management in today’s business
environment and become familiar with current trends.

Unit I Introduction. (10 hrs.)

Warehouse- Principles of Warehousing - Role and functions – Types - Design of the

Warehouse - Including bonded warehouse, cold storages and warehousing zone-
Location determinants -Need – Supply chain trends affecting warehouse –Storage
Equipment: Storage option – Shuttle technology- Very high bay warehouse-
Warehouse handling equipment - Vertical and horizontal movement – Automated
Storage/ Retrieval System (AS/RS)-Specialized equipment-Technical advancements-
Warehouse safety and hinterland ecosystem.

Unit II Warehouse process. (10 hrs.)

Warehouse process: E-commerce warehouse- Receiving and put away- Warehouse

process – Pick up preparation-Receiving - Pre-receipt - In- handling - Preparation –
offloading – Checking-Cross-docking – Quality Inspection -Put-away – Pick
preparation - Pick area layout - Picking strategies and equipment - Packing,

Indian Maritime University, Chennai 69

packaging systems - Order picking methods – Replenishment to dispatch- Value
adding services –Indirect activities - Stock management - Stock or Inventory
counting - Perpetual inventory counts – Security – Returns processing–Dispatch.

Unit III Warehouse Management System. (10 hrs.)

Warehouse Management Systems (WMS): Choosing – Processing and

implementation. Cloud computing – Warehouse layout – Data collection – Space
calculation- Finding additional space. Warehousing Information System (WIS) -
Performance management- Outsourcing decisions. Technologies in Warehouse
Text Books:
1. Gwynne Richards, Warehouse Management: The Definitive Guide to
Improving
Efficiency and Minimizing Costs in the Modern Warehouse, 4 th edition, (New
Delhi: Kogan Page, 2021).
2. Gwynne Richards, Warehouse Management: A Complete Guide to Improving
Efficiency and Minimizing Costs in the Modern Warehouse, 3rd edition, (New
Delhi: Kogan Page, 2018).
3. Edward Frazzle, World Class Warehousing and Material Handling, 2 ndedition,
(New Delhi: McGraw-Hill Education, 2016).

Reference Books:
1. Villivalam Rangachari Rangarajan, Basics of warehouse and Inventory
Management (The pillars of business logistics) Northern Press 2022.
2. James A Thompkins and Jerry D Smith, The Warehouse Management., 2nd
Edition, 1998, Thompkins Publishers, USA.
3. N.Chapman Stephen Et al., Introduction to material Management, Person
2017.

Indian Maritime University, Chennai 70

Websites:
1. https://fci.gov.in/ (Food Corporation of India)
2. http://cewacor.nic.in (CentralWarehouseCorporation)
3. www.zintro.com/area/warehouse(Connectwithwarehouseexperts)
4. http://www.theseus.fi/bitstream/handle/10024/52246/Add
y-Tayie_Nicholas%20Ewiene.pdf?sequence=1
5. https://www.lanhamassoc.com/downloads/EIM1-
The_First_Steps_to_Achieving_Effective_Inventory_Control.pdf

Case Studies
1. https://www.thecasecentre.org/
2. https://icmrindia.org/

Indian Maritime University, Chennai 71

 MBA - ITLM
Semester III
Elective
Course Title Air Cargo Management
Course Code PG22T3310
30 hrs.

Objective: To understand the fundamentals of Air cargo and how it contributes by

carrying important shipments all over the world and facilitates the supply chain of,
low and high-value shipments.

Learning Outcome: Students can gain an overview of the aspects of air cargo
operations, and learn about different service providers and stakeholders and their
role in air cargo operations to obtain an overview of air freight and heavy lift
operations, study how to prepare air cargo for transport and also understand the
fundamentals of technology in air freight.

Unit I Fundamentals of Air Cargo Operation (8 hrs.)

The air freight supply chain – The air freight process-global supply chain - The
viability of air freight - Manufacturing convenience-dangerous goods – IATA Rules
and Regulations - Easy access-A brief history of air freights the birth of air cargo-
emerging new market - Airports: the vital connection- international customs in air
freight-Ground handling and IT systems for cargo processing.

Unit II Facilitation to Supply Chain (12 hrs.)

Perishable supply chain-the cold chain-on-the ground handling - Animals by air-

Security -keeping the air cargo safe-The charter broker - Air freight to the rescue-
care by air when disaster strikes-a worldwide network with the global capacity-The
role of freighters: past, present and future -freighter fleets-air cargo-the modern
freighter
Unit V aircraft-outsourcing the non-core business.

Indian Maritime University, Chennai 72

 Unit III Cargo security and risk analysis and Innovations. (10 hrs.)

Crime, natural disasters, health hazards, cybercrime, corruption, Innovations-

changing buying habits – Swiss cheese Model

Text Books:

1. Sales M, Air Cargo Management Air Freight and the Global Supply Chain, Taylor
and Francis 2016.
2. The Air Logistics Handbook, Michael Sales, -New York-Routledge publication-
Indian reprint 2015.

Reference Book

1. Logistics & Air Cargo Management, N.V.Suresh, Deepa Rajesh,V.Suganya,

Iterative International Publisher,2021,India
2. Moving boxes by Air:The Economics of International Air Cargo, Peter S Morrell
and Thomas Klein,-New York -Routledge,2020

Indian Maritime University, Chennai 73

 MBA - ITLM
Semester III
Elective
Course Title Business Consultancy and Analytics
Course Code PG22T3311

30 hrs.

Objectives: This course is expertly designed to help the students to become skilled
with Data Analytics tools and able to write business plans.
Learning outcomes: After this course, introduce students to the skills needed to be
good at consulting as an external management consultant and as an employee
working inside a company and the students will be able to appreciate and write
effective business plans and as well apply statistical tools to compute and visualize
the real-time problem for decision- making using Excel.

Unit I Introduction to Business Consultancy (8 hrs.)

Introduction, Challenges to business consultancy, Defining and framing business

Problem-Essentials of a business Plan-Developing a business plan. Consulting
frameworks and methods; Simulate consulting project activities and situations using
business cases. Consulting Firm Structure and Business Practices- Project Planning
and Mobilization - Analytical Tools and Frameworks- Strategic Planning,
Benchmarking, and Industry Analysis -Descriptive, predictive and prescriptive
analytics

Unit II Managing Client (8 hrs.)

Managing expectations on both sides - Managing difficult clients and using different
intervention styles - Establishing the appropriate role as the consultant - Working
effectively with a client team - Managing client and team conflict - Writing a winning
proposal - Defining project scope and controlling it - Developing and using project
management tools - Determining individual value and how to cost-out projects -
Establishing value/time trade-offs and applying the 80/20 rule.
Indian Maritime University, Chennai 74
Unit III Building Decision Trees and Tool Kit for Analyst (14 hrs.)

Decision Trees, CHAID (Chi-Square Automatic Interaction Detection), controlling

Complexity, or Pruning trees Toolkit for Analyst – Customer Lifetime Value, RFM
Analysis, Adstock Transformation, Common Visual Presentation, Techniques, Market
Basket Analysis, Cluster Analysis, Analytics ROI, Model Management.

Text Books:

1. Regi Mathew,Business Analytics for Decision Making, Pearson 2020.

2. Sandhya Jane, Business Analysis: The question and answer, Anisan 2017.

3. Wayne L. Winston, “Microsoft Excel 2016 – Data Analysis and Business Modeling”

– 2018, Delhi PHI Learning Private Limited

4. Frederick S Hiller, Mark S Hiller, - “Introduction to Management Science” 3rd

Edition New Delhi – Tata McGraw Hill Education Private Limited 2010

Reference Books:

1. Debra Paul, Business Analysis, BCS, The chartered Institute for IT, 4 th edition,
2020.
2. Elaine Biech, The New Business of Consulting, The basics and beyond, John
Wiley & Sons 2019.

Website
1. https://www.iiba.org/
2. https://www.imcusa.org/

Indian Maritime University, Chennai 75

 MBA - ITLM
Semester III
Elective
Course Title Supply Chain Analytics
Course Code PG22T3312

30 hrs.

Objectives: This course is expertly designed to help the students to become skilled
with Supply chain analytical in Excel.

Learning outcomes: After this course, the students will be able to use supply chain
analytical tools for decision-making for real-time problems using Excel.

Unit I Supply Chain Analytics and Optimization methods (8 hrs.)

Overview of supply chain analytics - Supply Chain Analytics – Descriptive –

Predictive – Prescriptive – Cognitive analytics. Optimization methods- Constrained
optimization models – Assumptions and general form of LLP – Graphical solution –
Excel solver for solving LPP. Transportation Problem – General description - Finding
solutions – Excel solver method –Assignment problem – Solver solution –
unbalanced assignment problem.

Unit II Facility Locations and Trade-Off in Transport Decision (12 hrs.)

Facility locations and discrete Location models- Single and multiple facility location –
P-Center – Dispersion – Median and capacitated fixed charge location problem -
Facility location through Heuristic approach – Baumol and Wolfe -Spatial Interaction-
Gravity- Huff models. Trade-Off in Transport Decision – Horizontal and Vertical
Trade-Off – Network Models – Minimal Spanning Tree- Shortest Path Algorithms.

Indian Maritime University, Chennai 76

 Unit III Routing and Scheduling (10 hrs.)

Routing and scheduling problems – Euler Graphs – Fleury’s Algorithm – Hamiltonian

Paths and Circuits – Construction Heuristics- Nearest Neighbour- Insertion – Minimal
Spanning Tree – Christofides and k-Opt Tour Improvement methods –Vehicle
Routing problems – Branch and Bound – Clark – Wright saving methods – Vehicle
Scheduling methods – Multiple-Attribute utility theory- Fuzzy Analytic Hierarchy
Process

Text Books:

1. Vijayaraghavan T. A. S, “Supply Chain Analytics” - 2021 Wiley India Pvt. Ltd.

2. Wayne L. Winston, “Microsoft Excel 2016 – Data Analysis and Business
Modeling” – 2018 Delhi PHI Learning Private Limited
3. Frederick S Hiller, Mark S Hiller, - “Introduction to Management Science” 3rd
Edition New Delhi – Tata McGraw Hill Education Private Limited 2010
4. Kanti Swarup, P.K. Gupta, Man Mohan – “OperationsResearch ” – New Delhi
2017 – Sultan Chand & Son Educational Publishers.

Reference
1. Nicoleta Tipi, Supply Chain Analytics and Modelling, Korgan page 1st edition
2021
2. Peter W.Robertson, Supply Chain Analytics – Using data to optimize supply
chain processes, Routledge 2021.

Indian Maritime University, Chennai 77

 MBA - ITLM
Semester III
Elective
Course Title Freight Derivatives and Risk Management in Shipping
Course Code PG22T3313

30 hrs.

Objective: This paper is designed to outline the role of Risk Management in

shipping and the usage of Derivatives in handling Risk in shipping business.

Learning Outcome: This course will brings out the students to understand,
analyses forecast, plan and strategies to minimize the business risk in shipping.

Unit I Introduction (10 hrs.)

Introduction - Business risks in Shipping – Traditional risk management strategies -

Financial derivatives- Meaning – economic functions- benefits – Participants in
derivatives – Forward & Futures Contracts – Swap credit – option pricing – Case
studies on various option Models – Freight rate Indices.

Unit II Elements of Freight Derivatives (10 hrs.)

Freight Rate Derivatives - brief history and Freight futures – OTC Freight derivatives
– negotiating and writing of freight forward contracts -Application of Freight options
– Dry bulk, Tanker, Finance, and Investments- Case studies on Applicability.

Unit III Risk in shipping Derivatives (10 hrs.)

Market risk assessment – Risk management in shipping markets – Value at Risk

Models, Parametric & Non-Parametric models – evaluation – Bunker price derivatives
– Vessel value derivatives – Foreign exchange derivatives – Interest rate derivatives
Credit risk derivatives – Few statistical tools for risk analysis.

Indian Maritime University, Chennai 78

Textbook:

1. Manolis G. Kavussanos, Dimitris A. Tsouknidis, Ilias D. Visvikis, Freight

Derivatives and Risk Management in Shipping (Routledge Maritime Masters), 2 nd
Edition, (New York, Routledge, 2021)

Reference Book:

1. Manolis G. Kavussanos, Dimitris A. Tsouknidis, Freight Derivatves and Risk

Management in Shipping, Routledge 2nd edition 2021.
2. Madhumathi R, Ranganatham M, Derivatives and Risk Management, 1st edition
(New Delhi, Pearson India, 2011)

Indian Maritime University, Chennai 79

 MBA - ITLM - Semester III
Elective
Course Title Operations Research
Course Code PG22T3314
30 hrs.

Objectives: To familiarize the concepts of OR and to develop problem-solving skills

using techniques of OR such as simulation, mathematical optimization, queueing
theory, and other stochastic-process models.
Learning Outcome: The students are expected to gain skills to find solutions for
various problems of supply chain management. To an understanding of optimal or
near-optimal solutions to complex decision-making problems.

Unit I An Overview of Operation Research & Linear Programming (10 hrs.)

Introduction to Operation Research – Formulating a Linear Programming Problem:

Objective Functions and Constraints – Maximization and Minimization Problem –
Graphical Method to solve LP - Solving LP using Simplex Method

Unit II Transportation & Assignment Problems (10 hrs.)

Basic Transportation Model – Balancing with dummy variables –Transportation

Algorithms: Northwest Corner Method, Least Cost Method, and Vogel Approximation
Method – Basic Assignment Model – The Hungarian Method – Transshipment Model –
Travelling Salesman Problem – Vehicle Routing Problem – Optimization of Milk run
routes.

Unit III Location and Inventory Reorder Model (10 hrs.)

Centre of Gravity method for Warehouse or Plant location – Equipment Replacement

Analysis – The EOQ model for Inventory – Fixed reorder time and fixed reorder level
type inventory models – Problem structure and solution methods for Knapsack
problem and Bin packing Problem.
Indian Maritime University, Chennai 80
Textbooks:
1. Fredrick S. Hillier et al., (2012), Operations Research, McGraw Hill India, New
Delhi.
2. KANTI SWARUP, P.K. GUPTA, MAN MOHAN, “Operations Research” Nineteenth
Edition, Sultan Chand & Sons Educational Publishers New Delhi

Reference Books:
1. Hamdy A. Taha, (2006), Operations Research, Pearson India, New Delhi.
2. Fredrick S. Hillier et al., (2012), Introduction to Management Science”, McGraw
Hill India, New Delhi.

Websites:
1. http://people.brunel.ac.uk/~mastjjb/jeb/or/contents.html

Indian Maritime University, Chennai 81

 MBA - ITLM
Semester – IV

Course Title Entrepreneurship & Strategic Management

Course Code PG22T3401
60 Hrs.
Objectives: The main objective of the course is to provide knowledge of start-up
business to the students and to make them successful entrepreneur. It is intended
to develop an understanding the art of applying concepts and tools of strategic
analysis to devise and execute strategies that can provide an insight to improve
approaches for to craft and execute strategies.
Learning Outcomes: The student will be able to choose the type of
entrepreneur he/she wants to be after understanding the concept of
entrepreneurship. Go through the steps systematically in forming a start-up. They
can choose the correct source of funding, read the financial statement, design
promotional strategies as well as understand the legal obligations and able to
prepare an effective business plan.

Unit I Introduction to Entrepreneurship (10 hrs.)

Meaning and concept of entrepreneur, entrepreneurship and enterprise, objectives of

entrepreneurship development, characteristics of entrepreneurship, Myths about
entrepreneurs, agencies in entrepreneurship management and future of
entrepreneurship - types of Entrepreneurs- Entrepreneurial Traits- Sacrifices an
entrepreneur has to make-Entrepreneurship as a career option Choosing the right
Team: Family, Friends or Professionals - Intrapreneur vs. Entrepreneurs- role of
entrepreneurship in economic development,

Unit II Establishing a New Enterprise Ventures (14 hrs.)

Business Opportunity identification - Search of new ideas, Imagination and

creativity, the creative process, developing creativity, impediments to creativity,
types and sources of innovation - opportunity in crisis-impediments to creativity - the
entrepreneurial decision process, skill gap analysis, and role models, mentors and support
system, entrepreneurial success stories. Generating ideas- Environmental scanning,
Indian Maritime University, Chennai 82
Creativity and Creative Problem Solving, Brainstorming, Focus Groups, Market
Research. Evaluation of Ideas: Decide what is important, Identify Strengths and
Weaknesses of the Idea, Make the best use of limited resources, Minimize risks while
maximizing return - Pitfalls in Selecting New Venture - Critical Factors for New-
Venture Development - Failure in New-Venture - New-Venture Evaluation Process.

Unit III Financial Requirements and Sources of a New Enterprise (12 hrs.)
Establishing a New Enterprise Ventures 14 hours
Financing a New Enterprise – Estimation of fixed and working capital requirements –
Early-Stage Financing- Stages of Expansion or Development Financing- Acquisitions
and Leveraged Buyout Financing. Identifying the sources of finance – Long-term
financing – medium –term financing – short-term financing – providing financial
assistance for MSME – Central/ State government – financial institutions support –
public sector/ private sector. Venture capital funding process in India.

Unit IV Challenges for Entrepreneurial Ventures and Developing Business Plan (12 hrs.)

Legal Challenges: Intellectual Property Protection (Patents, Copy Rights and Trade
Marks) need and process of Intellectual Property audit – Bankruptcy. Legal Structure
for Entrepreneurial Ventures: Sole Proprietorship, Partnerships, Corporation,
Franchise – establishing a franchising system. Marketing Challenges: Overview of
Market Knowledge, Market Research, Market Plan and Pricing Strategy. Assessment
of Entrepreneurial Opportunities: Challenges of New-Venture Start-Ups - Pitfalls in
Selecting New Venture - Critical Factors for New-Venture Development - Failure in
New-Venture - New-Venture Evaluation Process – Corporate Social responsibility and
business ethics. Developing an Effective Business Plan - Elements of Business Plan -
Updating and Presentation of Business Plan.

Unit V Strategic Management and its Implementation (12 hrs.)

Corporate Level Strategy – Diversification strategies, Portfolio analysis and the role of
corporate presenting in creating value, Business level strategy – Evaluate Porter’s
generic competitive strategies, Industry lifecycle, Strategy Implementation –
Implementing strategy: Organizing for Action, International Strategy and
Indian Maritime University, Chennai 83
Globalization – What motivates to organization to expand abroad, types of
international strategy – entry mode strategies and competitive advantage for nation.
Textbook
1. Entrepreneurship: Theory, Process, Practice 11th Edition by Donald F. Kuratko
Publisher: Cengage Learning USA
2. Understanding Strategic Management by Anthony Henry, 2nd edition – Oxford
2011

Reference Books
1. Entrepreneurial Development by Khanka S.S. Publisher: S Chand & Company;
2011th edition
2. Entrepreneurship Development by Monica Loss and F.L. Bascunan Publisher:
Global Academic Publishers & Distributors
3. Entrepreneurship- Theory, Process Practice by Howard Frederick, Allan
O’Connor – 5th Edition Publisher: Cengage Learning AUS
4. Dhirubhai Ambani: Against All Odds by A G Krishnamurthy
5. Steel King: Lakshmi Mittal by Prateeksha M Tiwary.
6. Concepts in Strategic Management and Business Policy, by Wheelen, Thomas L
and J David Hunger, 13th edition, Pearson Education.
7. Strategic Management by Pitts Robert A and Lei Devid, 3rd edition Thomson.

Websites
Forbes.com/entrepreneur
https://blog.asmartbear.com/
https://www.under30ceo.com/

Indian Maritime University, Chennai 84

 MBA – ITLM

Practical Course
Course Title Data Analysis Through Software (Practical)

Course Code PG22P3401

Semester IV

60 hrs.

Objectives: To illustrate how to apply the statistical functions for analysis using R
Commander. It will give a good exposure to build a predictive module and machine
learning using R Commander.
Learning Outcome: The students will know how to use the R commander for
decision making/analysis.

Unit I Basics of R Software (20 hrs.)

Introduction to R – Features, Data entry: - Manual entry, import from text file,
import from Excel – Variables: - checking categorical variables and continuous
variables, Data set – compute new Variable, converting numerical variables to
categorical variables, sub dividing variables - In-build Functions. Data types of R –
Control Structures.

Unit II Data Exploration and Statistical Test (20 hrs.)

Data Expiration: - Basic Visualization: - Pie Chart, Bar chart, Histograms, and Line
Chart, Histograms. Advanced visualization: - Norm Q-Q Plots, Scatter plot, Star and
Segment Plots, Box Plot, Tree Plots- Single Sample t-Test, One-way ANOVA -
Comparing the variance: -Bartlett’s test, Levene’s test, Two variance F-test – Non
Parametric Tests: - Two-sample Wilcoxon Test, Paired-sample Wilcoxon Test,
Kruskal-Wallis Test.

Indian Maritime University, Chennai 85

 Unit III Amending the graphical output (20 hrs.)

Amending the graphical output: Amending the axis labels - Adding a main title -
Adding a line – Amending the line appearance - Amending the plot symbol – Adding
a text label – Amending the plot colours – R Commander Odds and Ends: - Existing
script, Saving and printing outputs -Copying text and graphs – Entering commands
directly into the script window.
Text Books
1. Dr. Bharti Motwani, Data Analytics with R, Wiley Publications, 2019 Pune

Reference Books
1. Viswa Viswanathan, Data Analytics with R, Second Edition, Infivistia Inc, 2015

Indian Maritime University, Chennai 86