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Marketing (Set 1)

marketing

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26 views6 pages

Marketing (Set 1)

marketing

Uploaded by

yt.askinternet1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Marketing

1 of 1 sets

1. …………. channel is also called as zero level marketing channel.


A. indirect
B. direct
C. vertical
D. multilevel
Answer:B

2. Good marketing is no accident, but a result of careful planning & ………


A. research
B. strategies
o m
C. selling
. c
D. execution
te
Answer:D a
q M
c
3. …………… starts with determining customers’ wants & ends with satisfaction of
those wants.
A. product
M
B. selling
C. marketing
D. promotion
Answer:C

4. Advertising is …………..in nature.


A. special
B. personal
C. non-personal
D. private
Answer:C

5. Marketing research acts as ……….. for accurate decision making.


A. facilitator
B. underwriter
C. sponsor
D. guarantor
Answer:A

6. Appropriate marketing mix would ………….. the profit of an organisation.


A. curtail
B. dwindle
C. increase
D. decrease
Answer:C

7. A ………….. is the actual container , covering or wrapping to protect the


product.
A. design
B. packaging
C. label
D. brand
Answer:B

8. ………..is the first step in personal selling.


A. cpresentation
B. prospecting
C. approach
D. follow up
Answer:C

9. Product planning implies devising …….. For the market.


A. products
B. distribution
C. buying
D. selling
Answer:A

10. ……….. Data is the information about the population.


A. government

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B. formal
C. informal
D. census
Answer:D

11. …………..awards are given to those customers who are eligible to the
organisation and product.
A. national
B. jury
C. state
D. patronage
Answer:B

12. Ethics is a branch of …………… which is concerned with human conduct.


A. psychology
B. physiology
C. philosophy
D. sociology
Answer:C

13. Sales promotion involves ………….. term incentives given by seller to promote
sales.
A. standard
B. short
C. medium
D. long
Answer:B

14. Buying decision process starts with …………….


A. purchase decision
B. information search
C. evaluating options
D. need identification
Answer:D

15. ……….. is the essence of marketing.

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A. exchange
B. money
C. time
D. place
Answer:A

16. …………… marketing mix use of electronic devices such as computer.


A. digital
B. social
C. green
D. rural
Answer:A

17. ………. Is not a component of MIS.


A. mdss
B. niche marketing
C. marketing intelligence
D. internal records
Answer:B

18. Non conventional rural centric media include ……………


A. radio
B. newspaper
C. television
D. folk
Answer:D

19. ……….. is a study of variables of population such as age, gender etc.


A. phisiographic
B. psychographic
C. demographic
D. sociographic
Answer:C

20. ………….. refers to repeat purchases by the existing customers.

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A. brand image
B. brand equity
C. brand loyalty
D. flank defense
Answer:C

21. …………. Coined the expression 'Marketing Mix'


A. philips kotler
B. henry fayol
C. williams stanton
D. james culliton
Answer:D

22. ……….. Part of product that carries information about the product & seller.
A. brand
B. design
C. label
D. package
Answer:C

23. ……….. Refers to reduction in price of the product.


A. extension
B. discount
C. premium
D. offer
Answer:B

24. Redesigning enables ………….. Of the brand.


A. repositioning
B. reproducing
C. endorsement
D. restructuring
Answer:A

25. Marketing ……….. Creates time , place & possession utility.


A. department

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B. idea
C. plan
D. channels
Answer:D

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