Signposting
Signposting
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Signposting
When you drive on the roads, you know where you are on those roads. Each road has a name or
number. Each town has a name. And each house has a number. If you are at house #100, you can
go back to #50 or forward to #150. You can look at the signposts for directions. And you can
look at your atlas for the structure of the roads in detail. In other words, it is easy to navigate the
roads. You cannot get lost. But when you give a presentation, how can your audience know
where they are? How can they know the structure of your presentation? How can they know
what is coming next? They know because you tell them. Because you put up signposts for them,
at the beginning and all along the route. This technique is called 'signposting' (or 'signalling').
During your introduction, you should tell your audience what the structure of your presentation
will be. You might say something like this:
"I'll start by describing the current position in Europe. Then I'll move on to some of the
achievements we've made in Asia. After that I'll consider the opportunities we see for further
expansion in Africa. Lastly, I'll quickly recap before concluding with some recommendations."
A member of the audience can now visualize your presentation like this:
Welcome
Introduction Explanation of structure (now)
Europe
Asia
Body
Africa
Summing up
Conclusion Recommendations
He will keep this image in his head during the presentation. He may even write it down. And
throughout your presentation, you will put up signposts telling him which point you have
reached and where you are going now. When you finish Europe and want to start Asia, you
might say:
"That's all I have to say about Europe. Let's turn now to Asia."
When you have finished Africa and want to sum up, you might say:
"Well, we've looked at the three continents Europe, Asia and Africa. I'd like to sum up now."
And when you finish summing up and want to give your recommendations, you might say:
"What does all this mean for us? Well, firstly I recommend..."
The table below lists useful expressions that you can use to signpost the various parts of your
presentation.
Signposting
Function Language
Introducing the subject I'd like to start by...
Let's begin by...
First of all, I'll...
Starting with...
I'll begin by...
Firstly...secondly...thirdly...lastly...
First of all...then...next...after
Ordering that...finally...
To start with...later...to finish up...