1

Business Plan
Enterprise Name: Hope Pharmacy and Clinic Entrepreneur Name: Tariq Umid

1. Basic Information of the business.

Name of the Business owner: Tariq Umid

Business Name: Hope Pharmacy and Clinic
Business address and contacts: Allah Wala Chock, Umid Colony Quetta
(03342345541)
Product / Services of the Business: Medicines and Health care Services
Sketch of business value chain:

 Medicines ( At shop and home delivery)

 Clinical services (At shop and home delivery)
 Basic laboratory test ( Both )

2. What customer needs does/will the business meet?

 Ensure the availability of all medicines with different varieties.

 Provide Basic Health Services as well as Basic Laboratory Test at
shop.
 And also offer home based delivery of medicines, health care
services and Basic Laboratory test.

3. Results of market Survey and reasons.

 Assessment of availability of (Raw materials or Products):

Easy: Avail the required the products (medicines) at the market.
Quick and convents to transport products at shop.
Difficulty: Change of Location.
Maintaince of the Temperature for medicines.
Needs of qualified staffs
2

 Assessment of competition or competitors:

S. Competitior Standard Employees: Temperature: Product Availability Branches:

No Name: Quality: showcasing: of all
medicines:
1 Life Yes Yes Yes Yes Yes Yes
Pharamcy
2 Green Yes Yes Yes Yes Yes Yes
Pharmacy
3 Adil No Yes No Yes No No
medical
store
4 Insaf Yes Yes No No Yes No
Medical
Store
5 Hope Yes Yes No Yes No No
pharmacy
Result: I need to maintained temperature, ensure the availability of all medicines and their
different varieties, and focus on achieving target to open new franchise at different locations.
 Assessment of size of customers:
Just targeting shop area:
As per my estimation I have a wide range of customers about 1500-2000 but I have loyality with
about 500-700 customers. It is due to other competitors and small setup.
4. Production / Sales and its monthly basis target (for next one year)
S/No. Name of month Target of Important points
production/sales
1 January 100,000
2 February 95,000
3 March 120000
4 April 125000
5 May 130000
6 June 133000
7 July 112000
8 August 115000
9 September 105000
10 October 125000
11 November 135000
12 December 110000
Total Production 1,405,000
3

5. Assessment of business expenditures

A. Basic expenditures (Items that have a shelf life of more than one year e.g. furniture, machines
and tools etc.)
S/No. Name and numbers of furniture, Expenditures Important points
machines and tools etc.

1 Solar system setup 120,000 Ensure availability of

electricity at
maximum time
2 Air Conditioner 100,000 In order to maintain
medicines
temperature
3 CBC Machine 150,000 Need for blood test
at shop
4 Upgrading infrastructure 90,000 More space for new
stocks with different
varieties.
5 Refrigerator 95,000 Maintain the
temperature of
sensitive medicine by
keeping mineral
water and juices.
6
7
8
9
10
Total Basic Expenditures 555,000
4

B. Raw material etc. (which will continue to be used along with the business)
S/No. Name of raw material Monthly Yearly Where to
projections projections buy

1 Shopping bags 2000 24,000 Main salers

from market
2 Medicines 30,000 360,000 Medicines
traders
3 First aid kit 3000 36000
4
5
6
7
8
9
10
11
12
Total 35,000 420,000

a. Wages / salaries and other expenses (Advertisement, electricity, water, gas and phone
expanses)
S/No. Detail of wages, salaries and other Monthly expanses annual expanses
expanses
1 Employee 15,000 180,000
2 Shop rent 15,000 180,000
3 Electricity bill 3500 42,000
4 Mobile and internet bill 1000 12,000
5 Foods 15000 180,000

Total Expenses: 49,500 594,000

6. Required Investment for business.

555,000+420,000+594,000 = 1,569,000
5

50% of required investment= 784,500

7. The required money or amount will be obtained from where?

 From grant money of UNHCR through NIC, Quetta.
 From elder brother due to his interest in business.
 From profit.

8. Profit projection:

Profit = 1,405,000 – 1,014,000

= 391,000

9. Important points / Notes:

 Change the location.
 Expand services in Quetta.
 Increasing the stocks with different varieties of medicines.

Brief of Business
Name of business: Logo
HOPE PHARMACY

Issues / Challenges: Solutions / Mitigations

 Need of all Medicines at single door.  We will offer availability of all medicines
 Required temperature maintained and temperature will be well
medicines. maintained.
 Need of home based services for  Our main focus is to ensure the services
medicines as well as clinical services. at your home by providing quality
 Dressing and care for bed rested medicines along with based health care
patients at home. services.
 Professional class need convents  Also managing your time we will
services due to lack of time. provide first or dressing to bed rest
 Customer bad experience due to patients.
misbehave or lack of attention.  There must be customers feedback with
possible solutions.
6

Customers Competitions
 Group of all ages with both male and  Life pharmacy
female.  Green pharmacy
 Patients at bed rested.  Insaaf pharmacy
 Those who need services at home.

Sales methods Marketing methods:

 Offer rewards and discounts to  Words of mouth.
repeated customers.  Utilize platforms like Facebook,
 Strategically display products to attract Instagram, and X to reach customers.
customer attraction.  Collaboration with influencers.
 Train staff to be knowledgeable about  Advertise in local newspapers,
products and their services. magazines, and flyers.
 Monitor competitors’ prices and adjust  Distribution of brouchers in local area.
accordingly.  Sponsorship in local events.
 Make sure the presence at social media.
 Encourage satisfied customers to refer
friends and family
Sources of revenue generation Expenditures
 Product sales ( pharmacy and medical  Total ongoing expenses for a year:
supply) 1,014,000
 Health Care services at shop and home
 Basic laboratory test and diadnotics.

Targets Required resources

 Achieves well set setup next 2-3 years.  Upgrading infrastructure.
 Open new franchise with clinical  Vehicle for home services.
services.  CBC Machine.
 Increasing products stock.
 Computer for records maintaining.