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Assignment - DMBA203 - MBA 2 - Set 1 and 2 - Feb-March 2024

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19 views

Assignment - DMBA203 - MBA 2 - Set 1 and 2 - Feb-March 2024

Uploaded by

yogeshkadav
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Centre for Distance and Online Education

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Centre for Distance and Online Education

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Centre for Distance and Online Education

ASSIGNMENT

SESSION FEBRUARY - MARCH 2024


PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER II
COURSE CODE & NAME DMBA203 MARKETING MANAGEMENT
CREDITS 4
NUMBER OF ASSIGNMENTS & 02
MARKS 30 Marks each

Note:

 There will be two sets of assignments for every course, and you must answer all
questions in both sets. Average of both assignments’ marks scored by you will be
considered as Internal Assessment Marks.
 Answers for 10 marks questions should be approximately of 400-500 words.

Q.No Set – 1 Marks Total Marks


Questions
1. What is Marketing? Explain its Scope 2+8 10
2. What is Marketing Information System? What are its disadvantages 2+8 10
3. Explain the Internal factors affecting the business - 10
Q.No Set – 2 Marks Total Marks
Questions
1. Explain Poter’s five model 10 10
2. What is pricing? Explain the forms of pricing. 2+8 10
3. What are the factors to be considered for selecting distribution channel. Explain any 4+6 10
4 of it

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