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How To Write A Blog

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Jude Bayang
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21 views

How To Write A Blog

Uploaded by

Jude Bayang
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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BLOG

Definition of Blog
A blog (shortening of “weblog”) is an online journal
or informational website displaying information in
the reverse chronological order, with the latest
posts appearing first. It is a platform where a writer
or even a group of writers share their views on an
individual subject.
Blogging is the set of many skills that one needs to
run and control a blog. Equipping web page with
tools to make the process of writing, posting,
linking, and sharing content easier on the internet.
Purpose of a Blog
There are many reasons for starting a personal blog and
only a handful of strong ones for business blogging.
Blogging for business, projects, or anything else that might
bring you money has a very straightforward purpose
The main purpose of a blog is to connect you to the
relevant audience.
Another one is to boost your traffic and send quality leads
to your website.
A blog is an effective lead generation tool. Add a great call
to action (CTA), and it will convert your website traffic into
high-quality leads.
A blog also allows you to showcase your authority and
build a brand.
What differentiates blogs from websites?

Blogs need frequent updates. Good examples include a food blog sharing meal
recipes or a company writing about their industry news.

Blogs promote perfect reader engagement. Readers get a chance to comment and
voice their different concerns to the viewer. Static websites, on the other hand,
consists of the content presented on static pages. Static website owners rarely
update their pages. Blog owners update their site with new blog posts on a regular
basis.

Key elements that identify a blog post from a static page include a publishing date,
author reference, categories, and tags within a byline. While not all blog posts
have all those byline elements, static website pages do not have any of these
items. From a visitor perspective, the content on a static site will not change from
one visit to the next. The content on a blog, yet, has the potential to offer
something new each day, week, or month. Depending on the blog owner’s
publishing schedule.
Blog structure
The appearance of blogs changed over time, and nowadays
blogs include different items. But, most blogs include some
standard features and structure. Here are common features
that a typical blog will include:

Header with the menu or navigation bar

Main content area with highlighted or latest blog posts

Sidebar with social profiles, favorite content, or call-to-


action

Footer with relevant links like a disclaimer, privacy policy,


contact page, etc.
Who is a blogger?
These are individuals who love sharing parts of their lives with you.
They post various topics from arts, home designs, carpentry, and
finance articles. Bloggers are mobile and don’t need to be in one
place. They live on the internet! They share their opinion on
different topics for a target audience.

BLOGGERS talk about any topics and express their opinion. You’ll
find some bloggers writing on every activity that took place during
the day. These may range from small issues such as waking up, to
major issues like human rights and climate changes!
Why Blogging is Popular
Are bloggers getting paid?

Bloggers do earn money, but this is not a get-rich-quick kind of


profession.
Here’s how you can make good money as a top-ranked niche
blogger:
Selling ad space on your blog privately or via Google AdSense.
Becoming an affiliate partner privately or through ad networks.
Selling your own digital products such as eBooks and tutorials.
Selling memberships for access to exclusive content or advice.
Using your blog as a content marketing tool for your business.
If you’re starting a blog as a way to market and boost your existing
business, you can create and start offering exclusive digital products
such as eBooks, guides, or online courses as a lead capturing tool
in exchange for visitors’ email addresses. That way, you’ll nudge
them one step further down your sales funnel.
Want to start a blog on your own?
Creating your own personal blog takes a few steps. First,
you need to decide on a name for your blog also called a
domain name, and choose the best blogging platform.
We recommend going with the self-hosted platform.
There are few choices when it comes to self-hosted
platforms but the most popular is WordPress.org.

Then you need to choose a web hosting service and for


new bloggers, we strongly recommend Bluehost, a
company that powers over 2 million websites worldwide.
Pre Writing Activity
Before you write on your blog, fill in th
etable below.

What is the topic of your blog? ( It


should be something interesting)

What is the purpose of your blog?

How do you plan to organize your


blog?

What images or graphics do you plan


to include in your blog?

What links to other websites do you


include in your blog?

How do you plan to layout your blog? (


Color scheme, background music etc.)

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