4.5. Communication
4.5. Communication
COMMUNICATION
- Is the exchange of information and ideas
between two parties.
- In communication, a message is sent, and
feedback is received to complete the cycle.
- Can be done in oral, written, visual or
physical form
1. Conveying letters
- Letters are used by the firms to make
contacts with their customers, suppliers, or
other firms.
- Although they are slower than phones and
other electronic means of communication,
they are cheap and provide a written form
which can be filed.
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- In some countries, due to the demand for
speedy delivery of letters, post offices have
introduced post codes which enable them to
sort of sending letters; mail automatically
using computers.
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- Do not have to be sealed in envelopes
instead they should be wrapped in such a
way that it is open at the end so that they can
be inspected
- Is a service for publishers and publisher
agents.
-used for newspapers and magazine
d. Surface mail
- Is mail sent by sea, road or rail. Mail is
sent by surface mail takes much longer to be
developed.
e. Poste resante
- Is a service offered to travelers who go to a
place for a short period of time. The worlds
post restante is inserted in the address and
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letters received are kept at the post office
until collected.
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- The items are sealed in the envelope and
upon the payment of an extra amount it is
issued with a registration number.
- A certificate of registration is also issued to
sender
k. Financial services
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This is sending money through the post
office and can either be through money
order or postal order.
i. Money orders
- Used to transfer money to people far away.
- A form is completed and commission paid
after the sender is given a receipt.
- The post office sends a fax to the other
post office who notifies to call the other post
office for the money.
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iii. Cash on delivery (COD)
- Is a service used mainly by mail order
business.
-The selling organization may arrange with
the post office so that when he item reaches
the post office, the receiver or addressee
payees the cost of the item plus any charges
before the item is delivered to him.
l. Agency services
m. Philately
TELECOMMUNICATION SERVICE
There are a number of telecommunication
services which a business organization may
use in communication with other
organizations.
1. TELEPHONE
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- Is of the basic forms off
telecommunication media available.
- It provides an instant feedback but it can
be very expensive.
- Telephone services provided include the
following;
a. Toll-free calls
- This facility enables business to receive
lots of calls from its potential customers
without having to pay anything.
- Such calls are recorded and the business is
billed for them later.
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c. Operator service
- Enables the caller to seek information from
the telephone provider where the
information is not available in telephone
directors.
- Operators can be called 24hrs.
d. Answering machine
- It is a machine connected to the telephone
and is used to answer calls in the absence of
the person.
- The use of answering machine allows a
telephone use to receive calls anytime of the
day that is 24hrs.
e. Telex
- This offers a facility to send a coded
message to a distant place.
- The sender and the receiver should both
have the machine at their ends so that they
can send messages between them.
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- This machine uses the normal alphabet so
there is no need to decode the message.
- It is however, Unable to send complex
messages like charts, graph.
f. Facsimile (fax)
- It is an improvement of the facilities
provided by the telex as fax can be used to
send complete messages including pictures,
charts, and graphs,
- It uses the phone network.
- An instant copy of the message is received
at the other ends.
- It can be used to send and receive
messages anytime of the day (24hrs).
g. Radio phones
- This service provides mobile telephones
which can be hand held, installed in car, on
trains and in express coaches.
a. The internet
c. Teleconferencing
- This enables people at distant locations to
see and talk to each other.
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- Each person operates from a studio
equipped with a video camera and television
set.
- Through satellite technology, the parties
can hold a meeting as they hear and see each
other.
- Computers can be used for this kind of
communication.
- It helps to avoid long distance travels by
executives.
d. Teletext
e. Prestel
f. Vsat network
g. Datel
b. Cost involved
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- Some media of communication are more
expensive than others.
- It is up to the sender to determine whether
the message to be sent is worth the cost that
should be paid for it.