Design and Use of Assistive Tecnology
Design and Use of Assistive Tecnology
123
Editors
Meeko Mitsuko K. Oishi H. F. Machiel Van der Loos
University of British Columbia University of British Columbia
Electrical and Computer Department of Mechanical Engineering
Engineering 6250 Applied Science Lane
2332 Main Mall Vancouver, BC V6T 1Z4
Vancouver, BC V6T 1Z4 Canada
Canada [email protected]
[email protected]
Ian M. Mitchell
University of British Columbia
Department of Computer Science
201-2366 Main Mall
Vancouver, BC V6T 1Z4
Canada
[email protected]
The not too distant future will feature assistive technology as an integral
part of people’s lives. This future is ensured by the disquieting speed at
which the need for that technology is growing. With the aging population
trends in developed countries and the growing rates of developmental and
other disorders and conditions in children, large sectors of the population are
in need of one-on-one, dedicated, and individualized care. At the same time,
our species’ ever-increasing lifespan means such care is needed for increasingly
longer periods, beyond convalescence and into long-term rehabilitation and
life-long support. Given population demographics, there simply will not be
enough human labor available to provide this needed care. The resulting “care
gap” presents a niche for human-centered technology. What does it take to
create such technology?
The challenges of safe, ethical, culturally-appropriate, engaging, accessi-
ble, and affordable assistive technology are many, and constitute the moti-
vating forces of the growing interdisciplinary research trend reflected in this
book. If we are to make progress toward addressing these challenges, we must
create a culture that sustains an active interaction between the technology
developers and the intended user communities, by bringing them much closer
together than they have been or have needed to be so far. The two commu-
nities must inform each other; the collaboration must be bidirectional. In an
effective collaboration, users direct research to make it relevant to real-world
needs, and researchers disseminate technologies and training through service
models. To succeed, we must also address the complex ethical issues of tech-
nology acceptance, dependence, access, and safety throughout the process,
not after the technology is developed. Finally, the foundation for making all
this possible must rest on a funding structure that provides support for the
full cycle of collaborative, interdisciplinary, and community-centered devel-
opment, testing, evaluation, and iterative improvement.
The future is in sight but we are not yet there. This book and related
work aid in outlining the steps that will bring us closer to what will be a true
v
vi Foreword
vii
viii Preface
The second part of the book focuses on models of the research pipeline
and the role of academic outreach in improving how assistive technology is
designed, evaluated, and used. Simpson discusses in Chap. 6 common barriers
in the typical research pipeline. Livingston discusses in Chap. 7 how commu-
nity service in academia can not only enable improved technology design and
use, but is also a means to create a new workforce of engineers and technolo-
gists cognizant of accessibility issues, irrespective of whether the technology
they design is truly “assistive.” Matsuoka and Lewis provide a case study
in Chap. 8 of the creation of a non-profit organization, spun off from work
done originally in academia, to create highly-customized assistive technolo-
gies. Lastly, Danielson, Longstaff, Ahmad, Van der Loos, Mitchell, and Oishi
discuss in Chap. 9 the results of a recent survey in the ethics of assistive
technology that highlights some of the unique challenges in the research,
development, evaluation, implementation, and use of assistive technologies.
The last section of the book discusses some of the most difficult aspects
of improving assistive technologies – the broader legal and economic con-
text that influences the development and commercialization of assistive tech-
nologies. In Chap. 10, Birch evaluates the current regulations and standards
(as well as those in process but not yet implemented) and argues that en-
forcement of regulations and standards is required to provide truly universal
access. Borisoff draws upon his personal experience as an entrepreneur, to dis-
cuss in Chap. 11 some of the unique challenges and opportunities in assistive
technologies due to the small market for AT products.
We are pleased to acknowledge financial support from the Peter Wall Insti-
tute for Advanced Studies at the University of British Columbia (UBC), the
UBC Institute for Computing, Information and Cognitive Systems, and the
British Columbia Disabilities Health Research Network. The workshop would
not have been possible without guidance and support from our Advisory
Committee, a multidisciplinary team of leading researchers at UBC focused
on the ethics, design, and use of assistive technologies. In addition, we are
grateful to Dr. Dianne Newell, the Director of PWIAS, for her continued
interest and support, and to her staff for their assistance.
xi
xii Acknowledgments
xiii
xiv Contents
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115
List of Contributors
xix
xx Acronyms and Abbreviations
Anita Silvers
Abstract What are the fundamental values that should guide the practice
of assistive technologists? This essay examines two sources that appear to
inform current understandings of the ethics of assistive technology: medical
ethics and engineering ethics. From medical ethics comes the notion that
assistive technology should aim to restore its users to normal functioning,
making them like new. Engineering ethics, on the other hand, recommends
enhancing users’ functionality, even if functioning is not achieved in a species
typical way. From this engineering perspective, it is permissible and even
desirable for assistive technology to make its users function even better than
new. Thus enhancing functionality is a central value in assistive technology.
Professionals in the field have the ability, and the responsibility as well, to
address and counter societal suspicion of artificially enhanced functioning
achieved through technology. Consequently, assistive technology professionals
should fight against discrimination that excludes people with disabilities,
whose functioning depends on prostheses and other products of technology,
from the mainstream of social life.
1.1 Introduction
Anita Silvers
San Francisco State University, San Francisco, CA, USA, [email protected]
M.M.K. Oishi et al. (eds.), Design and Use of Assistive Technology: Social, 3
Technical, Ethical, and Economic Challenges, DOI 10.1007/978-1-4419-7031-2 1,
c Springer Science+Business Media, LLC 2010
4 Anita Silvers
as well the conduct, of assistive technologists may have the effect of delaying
the maturation of the field, not to mention disrespecting the autonomy of
and deferring justice for disabled people.
The unreflective importation of the values of rehabilitation, which aims
to repair or restore people, making them as normal as possible and ideally
“like new,” is problematic. This is an understandable but unworthy goal for
assistive technologists, whose ethics should be grounded in more innovative
ideas about how people function and society may progress. In what follows
I explain the current sources of assistive technology ethics. Then I argue
that functioning “better than new” is as good a goal for assistive technology
as functioning “like new.” From this it follows that the goal of functioning
“other than like new” is appropriate and acceptable in developing assistive
technology. Assistive technologists should give the value of “functioning as
well as possible” precedence over the value of “functioning normally” and
should not be concerned if the outcome is to give assistive technology users
functional advantage in some respects.
1 See [16] for the latest US court decision permitting use of screen reading technology.
2Apparently, the company did not think the human reader it proposed to hire long distance
would be as larcenously inclined.
3 In early commentary, international track officials invoked a range of speculative claims
about the destabilizing effects of allowing a double amputee using manufactured feet to
compete. These included fears that he would harm other runners by falling over on them
and that other athletes would have their legs amputated so as to be fitted with artificial
racing feet. I have addressed these exaggerations and the prejudices leading to them in [13].
4 Why the specter of a blind test taker independently using screen reading programs, rather
than depending on human readers of uncertain quality plus Braille, was presented by the
vendor as a harm remains obscure, except for the suggestion that allowing screen reading
programs would give more blind individuals access to bar exams and thus to legal careers.
6 Anita Silvers
5 For examples of engineering codes of ethics and discussions of ethical dilemmas specific
to engineering, see the excellent website of the National Academy of Engineering, On-
line Ethics Center for Engineering and Research [4]. See also the Code of Ethics of the
Rehabilitation Engineering and Assistive Technology Society of North America [6].
1 Better Than New! Ethics for Assistive Technologists 7
Many assistive and prosthetic devices are acquired through medical prescrip-
tion. As engineers move into designing devices that are distributed in this way,
6 See [17] for an easily understood description of the distinction between FDA require-
ments for Class 3 devices (usually invasive, such as implantable defibrillators) and Class 2
devices such as wheelchairs and communication devices. A review of FDA procedures by
the Institute of Medicine is due in Spring 2011.
For an account of lack of testing in, as an example, wheelchair design, and production
see [2]. Cooper writes here:
“Unfortunately, neither the VA nor FDA, or any other US-based agency made the
standards a requirement. This has resulted in a virtual flea market for testing, as
manufacturers and distributors pick and choose which tests to apply, create their
own tests, or even choose to ignore the issue altogether. In the end, wheelchair users,
their families, and their caregivers pay the price.”
See also Alberta Floyd, Individually and as Administrator of the Estate of Jacqueline
Ann Adams, Deceased, et al., Plaintiffs, v. Pride Mobility Products Corp., Defendant.
No. 1:05-CV-00389, United States District Court For The Southern District Of Ohio,
Western Division, 2007 US Dist. Lexis 91287 as an example of court assessments of the
nondispositive role of compliance with RESNA and ANSI standards in regard to wheelchair
design safety issues.
See also [15], a policy document that urges expansion of research on and manufacture
of assistive technology products but does not address testing.
Of course, the research of university-based assistive technology researchers and develop-
ers is monitored by institutional research and human subjects committees, but universities
are not central players in marketing assistive technology products.
8 Anita Silvers
the ethical status of end-users of their products becomes more complex.7 This
is due not to technology users being exceptional or idiosyncratic but because
of conflict in the current characterization of service receivers in the health
care system.
On the one hand, the traditional portrayal of patients in medicine has
been as unknowledgeable dependents who ought to be compliant with the
expert decisions of physicians for their own good. On the other hand, courts
adjudicating cases in which patients have not been benefitted but instead
harmed, and legislators enacting statutes to prevent more such cases, have
conceived of patients as autonomous agents who typically are competent
to consent to risk for the sake of benefit (or to refrain from consenting)
if only they are given appropriate information. The medical professionals’
obligation to obtain patients’ informed consent is grounded in this recently
expanded notion of the doctor–patient relationship as like a contract between
two individuals with equivalently respectable agency.
The development of codes or schemes of, or philosophical approaches to,
professional ethics in medicine and related fields – endeavors that conduct
medical research on human subjects or provide therapeutic or other health
care services to them – became of increasing concern during the last half of
the twentieth century. This effort responded to a deepening erosion of trust
in medical professionals, fueled at least in part by the 1946–1947 trial of
the Nazi doctors who sterilized, euthanized, and experimented on patients.
Revelations about scandalous conduct toward patients entrusted to physi-
cians’ care exacerbated the evaporation of confidence in physicians giving
the individual patients’ good priority over other values that may drive them.
Investigations at Tuskegee, Willowbrook, and other venues revealed that the
health of patients whose welfare was placed in the hands of physicians had
instead been sacrificed by those same physicians, who invoked the value of
advancing scientific knowledge to defend their actions.
Restraints on professionals in whom the well-being of vulnerable patients
was vested needed to be inherent in the healthcare professions themselves,
or else the state would intervene in the forms of regulative legislation or
restrictive case law. Codes of professional ethics partly staved off regulation
through law. Nevertheless, this was a time of unprecedented statutory and
judicial action aimed at protecting patients by emphasizing their right to
determine whether to accept medical interventions.
Being subject to regulatory law, and to civil rights protections for pa-
tients, altered the conceptual framework of medicine. In the courts at least,
if not as clearly and consistently in the clinic, patients no longer were con-
ceptualized as passive and clueless beings dependent on the benevolence of
healthcare professionals but were thought of, instead, as (usually) competent
choosers with the right to control what is done to their bodies and their minds.
7 The descriptions in this section are familiar ones in the literature of medical ethics. For
expanded discussion of them, see such standard textbooks as [1, 14, 7].
1 Better Than New! Ethics for Assistive Technologists 9
In recent years, therefore, the status of the patient in relation to the physician
or other health care professional has come to resemble that of the client in
relation to the engineer: a competent chooser.
Both systems – medical and engineering – presume that the aim of their
efforts is to restore the disabled person as closely as possible to normality,
understood as species typicality. For medicine, species typical or normal func-
tioning is a component of health [10]. So for medicine, restoration to normal
functioning is therapeutic, or at least rehabilitative. Moreover, the closer to
normal functioning a person can achieve, the more comfortable the fit with
the usual ways of doing things and the less trouble for everyone else who
interacts with that person. Returning differently functioning individuals to
species typicality therefore may seem to contribute to the general welfare,
which aligns with the value engineering ethics places on preserving the pub-
lic good. Therefore, or at least so it may have seemed, the aims of medical
engineering’s clients appear consistent with engineers’ commitment to the
general good.
Adopting species typical functioning as a standard has both benefits and
costs. The impaired individual who can be made as good as new escapes the
social disadvantages aimed at disability, and society escapes the issues around
providing disabled people with special care. Society benefits insofar as one-
size-fits-all social arrangements meant only for the species typical may be
simpler to organize than practices allowing all to participate. Inclusive prac-
tice must be flexible and nuanced in order to respond to people’s differences.
Further, to the extent that everyone functions alike, resentment from nondis-
abled people about special accommodations privileging disabled people, and
from disabled people about ordinary social arrangements privileging nondis-
abled people, disappears.
On the other hand, efforts to make disabled people as good as new also
have costs, both to society and to the subjects themselves. When normality is
the standard that social arrangements expect participants to meet, disabled
people feel themselves under great pressure to become as normal as possible,
1 Better Than New! Ethics for Assistive Technologists 11
and their families are similarly pressured to get them medical resources so
they can be so. Concomitantly, questions of justice about the state’s obli-
gation to provide these resources arise. If the state condones public practice
that advantages the normal, then should not the state offer those unfortunate
enough to depart from normality the opportunity to attain that state?
Yet being offered such opportunity may not be purely beneficial. The same
social pressure to be normal may induce people with disabilities to hide their
incapacities, even when doing so is dangerous, and to incline them or their
families to consent unnecessarily to risky or damaging medical procedures
in pursuit of normality. For example, the history of the imposition of dys-
functional prostheses on children with phocomelia is well-known. Among the
harms done to these children was the amputation of usable appendages in or-
der to fit more normal looking, but nonfunctional, prostheses [12]. In general,
at least some medical interventions aimed at making people more like new fail
to do so and also result in reducing their capacity for adaptive functioning.
Further, disabled individuals who fail rehabilitation may suffer loss of self-
esteem, viewing themselves as lacking value because they have not reached
their long-sought goal of normality. Their trying to do so extracts many kinds
of costs, not only psychological damage but also the suffering of educational
and career delays because of time spent away from school or work. These
considerations all suggest that for many individuals with disabilities the toll
taken by engagement with professionals who place too high a value on nor-
mality may be unjustly great.
1.5 Justice
8 See the webpage of the Convention’s Secretariat [9] for the latest information on global
1.6 Conclusion
11 Compare the narratives at the sites above for two versions of Microsoft’s alacrity in
pursuing the goal of responsiveness to diversely functioning people. (See footnote 10)
14 Anita Silvers
1.7 Afterword
The intersection of the law with medicine in the last decades of the twentieth
century reshaped the conceptualization of patients, characterizing receivers
of medical care as competent choosers due the respect of deciding their good
for themselves. This idea is of individuals who retain the status of full so-
cial participants, regardless of their being ill or impaired. The intersection of
engineering with medicine has the potential to induce a similar conceptual
transformation. Assistive technologists should be in the lead in this move-
ment.
Disabled people who use technology to function come to experience their
devices as parts of themselves. Their standpoint in this regard differs from
that common to nondisabled people. I illustrate with a personal observation,
relating an incident that occurred as I returned to my home city from the
site of the workshop that prompted this book.
While I waited with my mobility scooter in the queue to go through US
customs, another traveler came up behind me pushing a luggage-loaded large
and heavy cart – right into my scooter. As I swung my seat around on the now
immobilized scooter to see a back wheel severed from the axle and lying on its
side, the perpetrator laughingly said that she had been looking back over her
shoulder for a friend and so had not noticed me, and then proceeded on to her
plane – leaving me to deal with mobility as impaired by her irresponsibility
as if she had broken my leg, and wondering why the workshop I had just
attended had facilitated discussion about the ethical obligation of protecting
walking people from injury by wheelchair users, but not about the equally
harmful reverse.
Justice for all equally calls for affording engineering’s emendations to hu-
man functioning the same status as medical interventions. One is as human
an enterprise as the other, for disabled people who use assistive technology
are as human as nondisabled people who do not.
References
Abstract The meaning that assistive technology (AT) holds for the user is
a key determinant of whether the device will be used or abandoned. Two
concepts, stigma and liminality (existing in a state of transition), are used
to frame users’ perceptions of the assistive technology they use, as generated
through research projects investigating aspects of assistive technology use.
Implications of the meaning of AT to the design and selection process are
described. Assistive technology that is seen as a tool, as just another way of
achieving a desired activity is much more likely to be assimilated into the
user’s daily life. Technology perceived in this manner enables people to share
activities with others and augment their personal abilities. Alternately, tech-
nology can be seen as a visible sign of disability, reinforcing stigma associated
with a disability and the perception of the AT user as existing somewhere be-
tween health and illness. Individuals with this view of technology may avoid
or resist use of technology, resulting in avoidance of meaningful activities and
both social and physical isolation. These findings support the conclusion that
technology is not neutral. Inclusion of users in both the design and selection
process and understanding the meaning that AT use holds are integral to
the development of assistive technology that achieves the desired outcome of
enabling participation in daily life.
Meaning is at least as powerful an influence as skill in determining whether a device
will be incorporated by an individual as a useful tool or discarded as excess baggage
[9].
M.M.K. Oishi et al. (eds.), Design and Use of Assistive Technology: Social, 17
Technical, Ethical, and Economic Challenges, DOI 10.1007/978-1-4419-7031-2 2,
c Springer Science+Business Media, LLC 2010
18 Jan Miller Polgar
designers, researchers and prescribers, with the potential to create ever more
complex technology to address physical, cognitive, or sensory impairment
without the necessary consideration of the influence of technology on the
user’s self-perception. Focus on device functionality may limit understanding
that the technology holds meaning to the consumer and significant others,
in other words, that technology is not neutral. Meaning is often a factor in
whether technology will be used or put into the closet. This chapter will ex-
plore various meanings that users ascribe to AT and the implications of these
meanings to the design, recommendation, selection and evaluation processes.
Two related constructs will guide this exploration: stigma and liminality.
Stigma was described by Goffman [2] as possession of an external charac-
teristic that discredits the individual. The presence of a physical impairment
becomes the source of a spoiled identity. He discusses the concept of “spread”
where the discrediting attribute attains a “master” status so that it defines
the individual, and all other personal accomplishments or attributes are ig-
nored. Stigma is context dependent; environments of various physical, social,
or institutional elements either reinforce or limit the perception of stigma.
Liminality is an anthropological term that conveys the notion of transition
and is often used to characterize the period of development of moving from
childhood to adolescence. It frequently involves a change of status, social
isolation, and/or physical removal of an individual. Liminality for a person
with disabilities has been described by Murphy [7] as feeling distant from
society, although not specifically excluded from it; as being between health
and illness. Murphy’s 1990 book The Body Silent describes his transition
from full participation in society as an academic anthropologist to living
with the physical abilities that resulted from a spinal cord tumor that caused
increasing paralysis. His account ably describes the experience of being and
becoming a person who has a disability [10].
These two constructs, stigma and liminality, are used to frame the dis-
cussion of the meaning of assistive technology for individuals who use it,
including the consumer and their families or other caregivers. They will be
applied to the following ideas to give context to results of various research
projects that included a component of the meaning that individuals ascribe
to the technology they use and to promote awareness in AT designers and
prescribers of why a device that is anticipated to be of benefit to the user in
their daily life is not embraced or is even discarded.
The following ideas come from various research projects: a qualitative explo-
ration of how persons with disabilities chose to complete daily activities, a
phenomenological study of the lived experience of using AT when assisting
2 The Myth of Neutral Technology 19
Not surprisingly, the meaning of technology conveys both positive and nega-
tive/enabler and barrier notions. Two broad perceptions of technology will be
discussed to illustrate the meaning that AT can hold for consumers: assistive
technology as a tool and assistive technology as a visible sign of disability.
Some assistive technology users, mostly those who are experienced users, view
their technology as a means to complete an activity. The meaning ascribed
to the AT was no different than any other tool or technology used in daily
life. For example, participants in a project exploring how individuals chose
to complete daily activities talked about sharing opinions on the best chair
components for their sport along with wheelchair maintenance and modifi-
cation activities. These discussions had the flavor of cyclists discussing the
latest cycling technologies. The AT was simply a tool that enabled them to
compete in a sport they loved.
Participants in both qualitative studies indicated that assistive technol-
ogy facilitated their ability to engage in desired activities. Participants in
one study indicated that access to AT was a primary factor in enabling a
significant other to return home, as seen in the following quote [6]:
“[lift] helps him and me together to do it [daily care]... Without [the lift] I would
not be able to handle [husband].”
For many participants in these studies, the technology had faded into the
background of their lives. They did not speak of the challenges posed by the
technology but did describe the constraints imposed by the environment that
was not accessible due to their use of the technology.
Assistive technology can provide a means to share activities. While the
decision to obtain a powered wheelchair is not made lightly, it can provide
independent mobility that results in a couple being able to walk side by side as
they go about daily tasks rather than one partner being dependent on the
20 Jan Miller Polgar
other to propel the chair. Technology levels the playing field, a point often
made in reference to computer access technology. As one study participant
indicated [5]:
“We are all given the exact same abilities in the digital environment ... And when
you are online, nobody knows you have a disability so it [the disability] never really
comes into it—it has a very big appeal to me.”
Some people will avoid the use of technology and either not go to certain
community locations or, if they do so, will limit what they do because they
do not want to be seen as someone with a disability. The following quote
from a 25-year-old social worker illustrates this point [5]:
“the other night...I chose to like suck it up and walk the best I could without my
cane, because I would rather them not see me like that.”
Similar ideas were expressed by people who refused to use a white cane or a
powered wheelchair because of the image of disability these devices conveyed.
AT can be seen as a source of isolation in a number of ways. It can
physically isolate the user as in the experience of a woman who reported
that she and her husband were located in a back corner of a restaurant, out
of sight of other patrons or when people who use wheelchairs are relegated
to specific areas of a theatre or stadium that are accessible, but that do
not necessarily allow them to sit with their companions. Technology such as
augmentative and alternative communication devices or wheelchairs, by the
nature of their design and use, are an actual physical barrier between the user
and others in their environment, reinforcing a state of liminality.
2 The Myth of Neutral Technology 21
The collective results of these projects reinforce the notion that assistive
technology is not neutral. It carries a meaning to the user, others in their
social sphere and the community at large. When that meaning is a positive
one, AT is more likely to be incorporated into daily life. These key themes and
the feedback obtained during the design process have important implications
for AT design and selection. They suggest that technology that reduces the
impact of stigma and that enables the user to participate and thus feel less
isolated will be more acceptable and useful to the consumer.
Successful technology fades into the background of daily life. It becomes
just another way of completing a desired activity. Feedback provided by
children, parents and formal caregivers on design and function of AT in the
development of three types of seating projects [1, 4] revealed considerable
consistency across projects on perceptions of features that defined a desirable
device. Many consumers wanted a device that was aesthetically pleasing, was
simple to use and easy to maintain. Flexibility of use for different activities
and in different environments was another key feature.
The design and appearance of the device carry meaning for the individ-
ual and should not be overlooked in the development or recommendation
processes. Color of the device may not seem like an important feature over
others such as the ability to tilt a wheelchair seat or adjust a guardrail on
a bed. However, materials used to make a device and attention paid to the
aesthetics can result in a device that blends into the user’s environment, or
not. A device that looks similar to those available on the consumer market
reinforces the perception that the user is healthy and potentially reduces
isolation (ideas related to liminality).
The meaning of technology is a particularly important consideration for
older adults, who form an increasingly larger proportion of our population.
Many older adults want to remain in their own homes and will incorporate
technology that does not make them feel vulnerable and allows them to feel
more secure, safe and less of a perceived burden. Johnson, Davenport and
Mann [3] explored the perceptions of older adults of different smart technol-
ogy used in the Gator House at University of Florida. They asked seniors
whether they felt that the devices present in the house were useful to them
22 Jan Miller Polgar
at this time in their life. Technology that conveyed a sense of security was
more readily accepted than that which was seen as surveillance. For example,
people typically indicated that sensors that would detect a fall were probably
something that would be useful but not at that point in their life; in other
words, the more invasive technology was less acceptable.
The collective results of all of these projects lead to one critical conclusion:
the individuals seeking devices are the experts in their own lives. The individ-
ual designing or recommending a device retains expertise related to AT and
a professional responsibility to the client, but does not know what is best for
the user. It remains important to ask questions about what technology means
to the user. The most carefully designed and prescribed technology is of no
value if the intended user leaves it in the closet. Technology that is recom-
mended without input from the consumer is in danger of being abandoned,
at a cost to the user, their community, and society.
References
[1] Fong Lee D, Ryan S, Polgar J, Leibel G (2002) Consumer based ap-
proaches used in the development of an adaptive toileting system for
children with positioning problems. Physical and Occupational Therapy
in Pediatrics 22(1):5–24
[2] Goffman E (1963) Stigma: Notes on the management of spoiled identity.
Simon and Schuster, New York
[3] Johnson J, Davenport R, Mann W (2007) Consumer feedback on smart
home applications. Topics in Geriatric Rehabilitation 23(1):60–72
[4] Miller Polgar J, Ryan S, Coiffe M, Barber A (2003) Development of a
toileting system for adolescents with severe positioning problems: Feed-
back from consumers. In: 26th International Conference on Technology
and Disability: Research, Design, Practice and Policy (RESNA), Atlanta,
GA
[5] Miller Polgar J, Winter S, Howard S, Maheux K, Nunn J (2009) The
meaning of assistive technology use. In: Proceedings of the 25th Inter-
national Seating Symposium, Orlando, FL, p 75
[6] Morgan-Webb S (2005) Understanding the informal caregiver’s expe-
rience with the use of assistive devices. Master’s thesis, Occupational
Therapy, University of Western Ontario
[7] Murphy R (1990) The body silent. W. W. Norton, New York
[8] Scheer J (1984) They act like it was contagious. In: Hey S, Kiger G,
Seiden J (eds) Social aspects of chronic illness, impairment, and disabil-
ity, Willamette University, Salem, OR
2 The Myth of Neutral Technology 23
Richard E. Ladner
Richard E. Ladner
Computer Science, University of Washington, Seattle, WA, [email protected]
M.M.K. Oishi et al. (eds.), Design and Use of Assistive Technology: Social, 25
Technical, Ethical, and Economic Challenges, DOI 10.1007/978-1-4419-7031-2 3,
c Springer Science+Business Media, LLC 2010
26 Richard E. Ladner
These models of disability provide a framework for thinking about the re-
lationship between people with disabilities and the technology they use.
The medical model tends to focus on prostheses, devices that restore lost
function. For example, the cochlear implant is a surgically implanted device
that stimulates the auditory nerve system and may partially restore hearing.
Joint replacement surgery may restore someone’s ability to walk. Research
on retinal implants may partially restore vision someday. The rehabilitation
model tends to focus on assistive technology that does not necessarily restore
28 Richard E. Ladner
more usable interfaces. The same principle can be applied to the design of
accessible technology by involving disabled users in the design process. The
concept of universal design means designing interfaces in a way that they can
be used by the vast majority of people regardless of disability. For webpage
design this might mean making sure that the design is usable by a blind
person with a screen reader, without necessarily modifying its visual appear-
ance. Fortunately, there are standards for such designs in the web content
accessibility guidelines (WCAG) offered by the W3C [6].
It is doubtful that one interface can be truly universal, so another approach
to accessibility is to design for user empowerment, which means to design to
enable people to solve their own accessibility problems whenever possible.
A simple example is found in modern screen readers where the user can
adjust the speed of the speech. Many blind people use a very high speed
which is incomprehensible to an average listener. In screen readers, a design
goal is not the most natural speech, but speech that can be understood at
a speed adjustable by the user. Designing for user empowerment is a non-
paternalistic approach to interface design. In a sense, it encompasses both
human centered design and universal design. It would be difficult to design
for user empowerment without involving users in the design cycle. Universal
design includes solutions that allow for easily set individual configurations;
for example, most computer keyboard trays have adjustable height.
The most powerful form of user empowerment is providing the education
and environment to people that will enable them to solve their own accessi-
bility problems. The famous adage, “Give a man a fish; you have fed him for
today. Teach a man to fish; and you have fed him for a lifetime,” applies to
accessible technology. The highest level of user empowerment is the inclusion
of people with disabilities as designers and creators of the technology.
There are many new research directions in accessible technology that take
the non-paternalistic approach of the social model of disability, and in this
last section I will mention a few. The first is the SUPPLE++ project, which
automatically generates appropriate user interfaces for users with varying
motor and vision abilities [4]. The beauty of this system is how easy it is
for a user to configure the interface: A user can perform a few simple tasks,
which are recorded and analyzed to determine which interface would work
best for that person.
The second is WebAnywhere, an open source web-based screen reader [2].
WebAnywhere is a free screen reading web service that allows audio access
to the web from almost any computer, even those with highly circumscribed
capabilities such as those found in public places like libraries and internet
cafes. Because it is open source, contributors from around the world, disabled
30 Richard E. Ladner
or not, can add value to the service by adding new features, such as multiple
languages. The development of open source software for accessibility fits the
social model of disability.
The third is the ASL-STEM Forum, which enables people to upload def-
initions and their signs for topics in science, technology, engineering, and
mathematics (STEM) [3]. Because deaf students are so thinly spread at hun-
dreds of colleges and universities it is very difficult to develop a uniform
vocabulary of signs in technical fields. The forum will enable students, their
sign language interpreters, and deaf professionals to share vocabulary and
discuss among themselves what signs they would like to use. The forum is a
form of community empowerment whereby deaf students can solve their own
accessibility problems collectively.
Finally, I will mention the MobileAccessibility Project [5], which is a
relatively new project at the University of Washington and University of
Rochester. Modern smart phones have multiple sensors (camera, microphone,
GPS, compass, accelerometer), network capability (WiFi, Bluetooth, cellular
data network, cellular voice network), alternative input (keyboard, touchpad,
buttons, speech), and output (screen, sound, speech, vibration). With appro-
priate programming these devices could solve multiple accessibility problems,
that is, smart phones can become multi-function accessibility devices. As an
example, smart phones (KNFB Reader Mobile, TestScout) can already do
optical character recognition (OCR) so that blind people can take pictures
of pages of text, convert them to digital text, and then listen to them using
text-to-speech technology. My vision for the future is that a blind person can
buy a standard smart phone and data plan, and then download any needed
accessibility applications. Blind designers and computer programmers will be
part of the development community that builds these new applications.
3.6 Conclusion
References
Abstract The potential of robots as assistive tools for play activities has
been demonstrated through a number of studies. Children with motor impair-
ments can use robots to manipulate objects and engage in play in activities
that parallel those of their typically developing peers. This participation cre-
ates opportunities to learn cognitive, social, motor, and linguistic skills. By
comparing disabled children’s performance with that of typically developing
children, robot use can also provide a proxy measure of cognitive abilities.
4.1 Background
Albert M. Cook
Speech Pathology and Audiology, Faculty of Rehabilitation Medicine,
University of Alberta, AB, Canada, [email protected]
Kim Adams
Glenrose Rehabilitation Hospital, and Faculty of Rehabilitation Medicine,
University of Alberta,
AB, Canada, [email protected]
M.M.K. Oishi et al. (eds.), Design and Use of Assistive Technology: Social, 33
Technical, Ethical, and Economic Challenges, DOI 10.1007/978-1-4419-7031-2 4,
c Springer Science+Business Media, LLC 2010
34 Albert M. Cook and Kim Adams
package of pudding and pour it into a blender. Another child might add milk
and a child with very limited motor control could mix the ingredients using
the EADL.
One challenge with many EADL or switch-controlled toy situations is
that a child who is using augmentative communication must choose be-
tween controlling the toy or EADL, or controlling her communication device.
Anderson [4] overcame this choice problem by having children control infrared
toys from their communication device and reported that this approach offers
“highly motivating activities for use in the development of language” (p. 7).
Although this approach solves the problem of integrating play and communi-
cation, infrared toys will always perform the same function, becoming boring
after a while.
2. Multiple physical and cognitive disabilities: This group had greater, but
still limited, control over their surrounding environment. They were able to
use one switch to control the robot in tasks such as fetching a toy or taking
toys to play partners. They took turns with the researcher. This group’s
verbal skills improved, their willingness to interact with others increased,
and their ability to concentrate on new tasks was apparent throughout the
sessions.
3. Greater physical and cognitive abilities: These children controlled the
robots using multiple switches. This group could drive the robot through
an obstacle course, create stories, use the robot to take specific items
to others, and use the arm to sort and play games with other students.
Their socialization skills increased, and they became more outgoing and
vocal. Their parents were pleased as they noticed changes in the home
environment.
Children in groups 2 and 3 demonstrated discovery using the robots in
symbolic and imaginative play. All of the children were able to demonstrate a
range of cognitive skills, even though many of them were judged non-testable
on standardized tests. The hypothesis was proven true, and a hierarchy of
cognitive skills represented by robot tasks was developed.
4.6 Summary
Small robots can provide interesting and engaging opportunities for children
with disabilities to engage in play. They can also allow access to learning
activities involving manipulation. The ways in which children use robots re-
veals a great deal about their cognitive skills and problem solving abilities.
When combined with use of augmentative communication devices, robots
provide a powerful active component to play and academic activities that is
not possible with the communication device alone.
38 Albert M. Cook and Kim Adams
References
5.1 Introduction
Albert M. Cook
Audiology and Speech Pathology, Faculty of Rehabilitation Medicine,
University of Alberta, AB, Canada, [email protected]
Jan Miller Polgar
School of Occupational Therapy, University of Western Ontario, London, ON, Canada,
[email protected]
Nigel J. Livingston
CanAssist, University of Victoria, Victoria, BC, Canada, [email protected]
M.M.K. Oishi et al. (eds.), Design and Use of Assistive Technology: Social, 41
Technical, Ethical, and Economic Challenges, DOI 10.1007/978-1-4419-7031-2 5,
c Springer Science+Business Media, LLC 2010
42 Albert M. Cook, Jan Miller Polgar, Nigel J. Livingston
5.3.1 Human
The Human element considers all aspects that relate to the person, and is one
of the most complex elements of the HAAT model. In considering potential
assistive technologies, a consumer’s cognitive, physical, and emotional skills
and abilities as they relate to participation in daily activities and use of
technology, are involved. Further, the consumer’s experience with technology,
whether they are an expert or a novice in its use, is also an important part
of the human element.
5 Need- and Task-Based Design and Evaluation 43
5.3.2 Activity
Activity involves all those daily tasks in which a person wants or needs
to engage. Often, these are conceptualized as self-care, productivity (work,
education, volunteer activities), and leisure [6]. When considering the selec-
tion of assistive technology, it is important to determine which activities a
person wants or needs to pursue, where these occur, and when they occur
(e.g., time of day, frequency of occurrence).
5.3.3 Context
Context refers to different aspects of the environment that affect the person,
the activities in which they engage, and their use of assistive technology.
The conceptualization of the context involves four elements: physical, social,
cultural, and institutional.
The physical environment includes both the natural and built environ-
ments as well as physical parameters (such as temperature and light) that
affect the function and integrity of the assistive technology.
The social element of the context refers to other people and their in-
teractions in the AT user’s environment, and social conventions that affect
technology use. The social environment can be conceptualized as a series
of concentric rings representing increasingly distant relationships to the in-
dividual at the centre [1]. The first ring, the one closest to the individual,
consists of family and close friends. The farthest ring consists of individuals
or groups with whom the person has infrequent interaction, or whose actions
affect the life of the person indirectly. The environments in which a person
lives, works (or learns), plays and engages in community activities like shop-
ping also form the social context. Here, the expectations of others and their
attitudes and understanding of assistive technology affect whether it can be
used successfully.
The cultural environment includes all those attitudes, beliefs, values, and
practices that are shared by members of a broader group. Where a social
group includes individuals who interact with each other with some frequency,
a cultural group shares many values, but members may be geographically
distant and unknown to each other. Cultural values such as independence and
emphasis on physical abilities may discourage a person from using assistive
technology that is seen as drawing attention to the user’s lack of independence
or physical skill.
Finally, the institutional element of the context refers to formal rules, pro-
cedures, policies, regulations, and legislation that affect daily life. Examples
include the policies and procedures required to obtain funding for an assistive
device or legislation related to accessibility of the physical environment and
services to individuals with a wide range of disabilities.
44 Albert M. Cook, Jan Miller Polgar, Nigel J. Livingston
The last element of the model is the assistive technology, specifically, the
device and its interface with the user. Various features of the technology are
considered in this element. These include the input required by the person
when using the device, the interface between the device, the person and the
environment, the device processor and the output of the device. Cook and
Polgar [2] define hard and soft technologies, which refer to the actual device,
in the first instance and the education, training, and other support needed
to use the technology in the latter instance.
The design of an assistive technology system involves consideration of each
of these elements, through a formal or informal evaluation. Cook and Pol-
gar [2] describe a process to guide the design which involves starting at the
activities that the individual wishes to perform when using the AT. The hu-
man skills and abilities, attitudes toward AT, and level of experience are
considered next. The environments in which the activities are performed are
identified as well as the need to transport the technology among environ-
ments. Once all of these elements and their interaction are considered, then
selection of the actual device is considered. This process underscores the im-
portance of assessing the needs and abilities of the person and the influence
of the environment prior to determining which device is most useful.
and the existence of supporting soft technologies to ensure success. The pri-
mary determinant is whether the project is technically feasible. Additionally,
CanAssist is focused on supplying devices when none exist commercially, so
it is crucial to determine whether a solution already exists commercially. If a
suitable device already exists, the client is directed to the source; if not, then
a team will be assembled to develop the new device.
The client is a member of the design team, and is consulted on a continuous
basis during the development of the device and after its delivery. To avoid the
pitfalls associated with device abandonment, it is paramount that the client’s
expectations for performance and usefulness of the device are realistic and
agreed upon by all parties.
uses CanConnect to have conversations with her daughter. Since its original
development and customization for Marion, the CanConnect program has
been distributed to many hundreds of users across Canada and internationally.
There are many factors that can lead to unsuccessful outcomes. Surprisingly,
few of these are due to the technology not working as designed. In this sec-
tion, we present several examples of how factors beyond the technology can
affect success or failure of an approach. Often project failures arise from a
lack of effective communication between the user (or the user’s caregiver)
and the design team, or from changed circumstances over the duration of the
project. Sometimes the project can be rectified relatively easily (e.g., chang-
ing a mounting or the color of a device to make it more appealing or less
obtrusive), but in some cases it is better to accept that mistakes have been
made and that no further investment should be made in the project.
Sophie and the slippers: In some cases, needs are determined by focusing
on the wrong person. Consider Sophie, who has Angelman Syndrome, char-
acterized by profound developmental delay, a lack of speech, and ataxia of
gait. Sophie’s parents wanted a device that would encourage her to put on
her slippers by herself with the expectation that once she did, she would also
put on her shoes. This was considered to be a critical step in teaching So-
phie to become more independent. Sophie loves music and dogs, so CanAssist
modified a pair of slippers (featuring a large dog’s head on the toes) so that
when Sophie put both feet in the slippers her favorite song would play. (Each
slipper is equipped with a pressure sensor, a radio receiver, and a transmitter,
and a small MP3 player is embedded in one of the slippers.) Unfortunately,
Sophie refused to put on the slippers and would insist that her parents acti-
vate her slippers themselves. The assistive technology worked flawlessly, the
need was clear, and the reinforcement was matched to the client. Further, the
way the reinforcement was built into the desired item was clever. So what
went wrong? The critical element was that Sophie never participated directly
in the design – rather, her parents decided that the slippers would be a good
approach. The motivational component of the HAAT model’s human element
was not addressed. If Sophie had been brought into the process sooner, with
a careful evaluation of why she did not put her slippers on, another approach
might have been chosen.
Carol and the video camera: In some cases, a key person can wield con-
trol over the situation. Consider Carol, who has cerebral palsy. She was one of
ten high school children with special needs who were each given an adapted
video camera system. The camera system included control panels with large,
easy to use buttons that control functions such as recording, zooming in and
5 Need- and Task-Based Design and Evaluation 47
out, taking still photos, and turning the system on and off. Initially, Carol was
extremely enthusiastic and produced wonderful images and footage with her
system. Unfortunately, after a few months, the entire system was returned
(and has since been given to another enthusiastic user). Under further ex-
amination, we found that Carol’s original caregiver had moved on to a new
position, and the replacement caregiver had a strong aversion to technology.
The new caregiver was not able to provide Carol with the support and encour-
agement she needed to operate the system. Thus, when the soft technologies
changed, the hard technologies could not be used. Carol’s video camera il-
lustrates the importance of having available the necessary soft technology
supports.
References
Richard Simpson
6.1 Introduction
Richard Simpson
Rehabilitation Sciences, University of Pittsburgh, PA, USA, [email protected]
M.M.K. Oishi et al. (eds.), Design and Use of Assistive Technology: Social, 51
Technical, Ethical, and Economic Challenges, DOI 10.1007/978-1-4419-7031-2 6,
c Springer Science+Business Media, LLC 2010
52 Richard Simpson
Evaluating a new AT in the lab can be a challenge for even the most rigorous
scientist with the best of intentions. Depending on the target user population,
identifying a sufficient number of potential users who are able to travel to the
lab to trial devices can be difficult. An alternative is to utilize single-subject
or “small N” experimental designs, but these are difficult to generalize.
As an example, consider the DriveSafe System (DSS) [15]. The target
user population for the DSS includes individuals who have both mobility
impairments and visual impairments. This population is small to begin with
and, almost by definition, has difficulty traveling to a lab. We were only able
to successfully recruit two individuals from this population to test out the
DSS. One approach we took to augment our testing with potential users was
to use blindfolded able-bodied individuals as subjects.
Unfortunately, able-bodied subjects lack the orientation and mobility
(O&M) skills of individuals who are actually visually impaired. A second
approach was to blindfold actual O&M specialists, which was more realistic,
but not even O&M specialists have the navigation skills of someone who is
truly blind. A third approach we pursued was to use ambulatory blind individ-
uals. These participants had the appropriate navigation skills, but they were
unable to give us much insight into the needs of visually-impaired wheelchair
users. In all three cases, we were able to recruit enough participants to per-
form group statistical analyses, at the expense of a realistic appraisal of the
system’s performance with the target user group.
A significant obstacle to accurately evaluating some technologies is the
need for lots of training. Some technologies are inherently difficult to master,
especially in cases where using a different technology outside of the lab in
between training sessions can interfere with retention of skills taught during
training. Even with regular use, some technologies can take months to mas-
ter. For example, operating an augmentative and alternative communication
(AAC) device with a sophisticated language encoding scheme like Semantic
Compaction [1] is akin to learning a new language.
In the case of the DSS, some participants were given several hours of
training prior to initiating data collection. Participants needed to learn how
to operate a powered wheelchair that occasionally refused to travel in the
indicated direction because of perceived obstacles. Then, participants needed
to learn how to do this blindfolded.
A final obstacle to evaluating AT in the lab is the decision of what to
measure. Investigators often emphasize speed at the expense of other valid
measures like accuracy, comfort, or workload. When evaluating the DSS, for
example, we knew the DSS was likely to cause participants to take longer to
complete navigation tasks because the DSS slows down the wheelchair in the
presence of obstacles. A participant completing a navigation task without the
DSS could drive straight from the start point to the goal, if he or she chose,
completing the navigation task in the shortest time possible at the expense of
6 Challenges to Effective Evaluation of Assistive Technology 53
incurring multiple collisions. Our approach was to measure and report task
completion time, collisions, and cognitive workload (measured through the
NASA Task Load Index [4]) without trying to choose a single indicator upon
which to base comparisons.
An alternative to evaluating AT in the lab is to evaluate AT “in the field”
or “in the real world.” Testing AT in unconstrained environments is appeal-
ing because that is how we ultimately hope it will be used, but there are
challenges, as well. For example, there may be only one existing prototype
of the device being tested, which makes field trials much less efficient than
laboratory trials. In addition, real world environments are (by definition) less
controlled than laboratories, making it difficult to replicate conditions across
subjects. Field trials can also take much longer to generate data. For exam-
ple, an entire day in a wheelchair user’s life may feature much less driving
than a single hour in a laboratory.
have a limited amount of time to devote to pursuing AT. Clients may have
difficulty making repeated trips to a clinic to try out multiple devices and
external deadlines, like school, training programs, or returning to work can
intrude to force a decision. Consequently, a device that has an extended
learning curve often loses out to a device that is easy to use quickly, even if
the more complicated device might be a better choice in the long run.
A final obstacle to effectively evaluating a client’s needs and abilities in
the clinic is that both will change over time. A client’s needs will change
as job responsibilities, schoolwork, or personal interests evolve over time. A
client’s abilities can change due to the progression of their medical condition
or changes in medication, but can also change as their familiarity with their
AT increases.
Once a client has received an AT (or multiple AT), measuring the outcome
of the entire AT intervention is extremely difficult. The discipline of AT
Outcomes Measurement is still quite new and many fundamental questions
remain unanswered, including:
• When do we measure? Immediately after the technology is received may
be too early. The client may not have had adequate time to integrate the
technology into his or her life. Do we wait until the technology has been in
use for a while? Maybe, but how long? And, if we do, how do we isolate the
AT intervention from everything else that has happened in the intervening
time?
• What do we measure? Measures of performance can’t be compared across
device categories (e.g., mobility devices and communication devices). Even
within a single device category, comparing performance measures across
clients with different clinical goals (e.g., maximizing text entry rate vs.
minimizing pain) may be fruitless. Measures of quality or satisfaction, on
the other hand, can be difficult to define.
• How do we measure? Objective measures are attractive because they lend
themselves to statistical analysis, but objective measures for inherently
subjective concepts (e.g., quality of life) are not always readily available.
Subjective measures, on the other hand, raise issues such as inter-rater
reliability.
• Whom do we measure? The challenges presented by measuring AT out-
comes are exacerbated by the diversity and (relative) scarcity of AT
users. Identifying enough AT users to accommodate all of the potentially
confounding variables, and isolating a control group of similar non-AT
users, can be extremely difficult.
6 Challenges to Effective Evaluation of Assistive Technology 55
6.5 Conclusions
References
Nigel J. Livingston
7.1 Introduction
Nigel J. Livingston
CanAssist, University of Victoria, Victoria, BC, Canada, [email protected]
M.M.K. Oishi et al. (eds.), Design and Use of Assistive Technology: Social, 57
Technical, Ethical, and Economic Challenges, DOI 10.1007/978-1-4419-7031-2 7,
c Springer Science+Business Media, LLC 2010
58 Nigel J. Livingston
Almost one in seven Canadians – roughly 4.4 million people – live with a
disability. As Canada’s population ages the proportion of people with dis-
abilities will likely rise dramatically. Many of these Canadians face enormous
challenges and barriers that not only make it difficult for them to accom-
plish the basic tasks of daily living but also severely limit their ability to
participate in society.
Many of those with disabilities lack personalized equipment and technol-
ogy that might allow them to better address the physical and/or cognitive
challenges or limitations presented by their condition. Further, people with
disabilities live in a world where too often little or no consideration is given to
their special needs [3]. For example, consider the growing trend of miniatur-
ization of devices (i.e., cell phones, digital and video cameras, MP3 players,
etc.), while those devices are simultaneously becoming more feature laden.
This combination makes operation of increasingly tiny and complex devices
difficult for those who are lacking in dexterity, sight impaired, or facing cog-
nitive challenges. Similarly, computer interfaces designed only for use with a
regular keyboard and mouse (with attendant pull-down menus) as primary
input devices are often not accessible to many people with disabilities. Thus,
rather than benefiting from the wonderful opportunities offered by the Inter-
net, many people with special needs are marginalized and excluded.
The fundamental issue behind inaccessible technology is the lack of eco-
nomic incentives for the majority of manufacturers (e.g., of consumer elec-
tronic products) to address the needs of those with disabilities. Manufacturers
often assume that the market is too small to warrant attention. Manufactur-
ers who target, for example, a demographic of young successful professionals,
may consider the production of fully accessible devices to be inconsistent with
their brand or the image they wish to project [2]. Even those manufacturers
7 Community Service in University Curricula 59
CanAssist was founded just over 10 years ago at the University of Victoria
in BC, Canada (originally, as the University of Victoria Assistive Technology
Team (UVATT)). The original concept was to harness resources both within
the university and in the greater community to address the unmet techno-
logical needs of those with disabilities. CanAssist was conceptualized as an
organization that, given the extensive expertise and facilities available, would
develop highly customized devices on an individualized basis to improve the
quality of life of users. From the onset, a key imperative was that CanAssist
would be a service-based organization, in that projects would only be un-
dertaken in response to requests from the community. However, in delivering
its services, CanAssist would utilize both educational and research resources
and methods. This still holds true.
CanAssist started with a single project in 1999. For the first 5 years, all of
its activities were undertaken on a volunteer basis by university staff, faculty,
and members of the community. However, in order to provide reliable ser-
vice and preserve continuity, permanent staff were eventually hired. Through
donations from corporations and other philanthropists, CanAssist was able to
hire seven full-time staff in 2005. Today, CanAssist has over 30 staff members
(excluding faculty), including 17 engineers and computer scientists. In 2007,
the university Senate and Board of Governors gave formal recognition to
60 Nigel J. Livingston
Fig. 7.1 CanAssist’s PodWiz iPod adapter has been provided to many hundreds of users
with acute special needs. It allows them to control the music player with a wide variety
of input devices including a single button switch (shown in the photo). The PodWiz also
provides voice prompts, eliminating the need for users to read the iPod’s display
Through (a) the efforts of its regular full-time staff, (b) the recruitment
of university faculty, staff, and students from virtually every discipline on
campus, as well as community volunteers (typically, but not exclusively re-
tirees), and (c) access to infrastructure support and facilities (e.g., machine
shops, sophisticated laboratories, and equipment), CanAssist has become a
significant resource for the disability community. It has been able to take on
projects that are well beyond the scope of other agencies, either because of
the technical challenges and/or the perceived lack of opportunity to recoup
project costs.
While CanAssist is extraordinarily cost effective, program funding is a crit-
ical issue. We believe that through having multiple, diversified revenue sources
(beyond infrastructural and direct support from the university) CanAssist
can be sustainable. These sources include:
1. Service contracts with public and private sector agencies.
2. Funding from government (provincial and national).
3. Revenues accrued through the commercialization of technologies or deliv-
ery of other services.
4. Grants from traditional research funding agencies (e.g., provincial or fed-
eral agencies supporting scientific, medical, and engineering research).
5. Grants from philanthropic groups and organizations, corporate sponsors,
and donations from individuals.
6. Social financing.
To date, CanAssist has not had a policy of charging individuals or families
for its services. Rather, beneficiaries of the program who have some financial
62 Nigel J. Livingston
capacity are encouraged to make a donation should they see fit. In some cases,
the cost of developing a specific customized technology can be very high. It
might require, for example, the full time attention of two senior engineers for
6 months. It is not realistic to institute a charge directed at recouping a major
portion of the cost of such a project. So within the program as a whole, there
must be a means of subsidizing the more complex and challenging projects.
We also recognize, that over the long term, to be sustainable, we must
secure revenues from some of our lower cost technologies, particularly those
that might secure a relatively large market. There are a number of options
to do so. One approach under consideration is to set up a small scale man-
ufacturing facility that will employ people with disabilities in a number of
facets of its operation (for example, in the processing of orders, production,
packaging, inventory control). The benefits would be twofold: (1) accrued
revenues would offset some of the costs associated with the development of
individualized technologies and (2) meaningful and rewarding work would be
provided to individuals, who by virtue of their challenges, have limited job
opportunities.
Other opportunities to generate revenues will come about through the
development of technologies that could be utilized in other arenas and
markets (e.g., medical technology). This is particularly true of devices or
products that could be adopted by general users, simply through the incor-
poration of good universal design features. For example, our CanConnect
program, which allows calls to be made over the internet by simply touch-
ing an onscreen photo or icon, could appeal to a wide range of users who
are not necessarily comfortable using a much more complicated computer
interface [1].
opportunities for those in the social sciences and in education to evaluate the
benefits that accrue from the provision of assistive technologies from social
or economic perspectives.
The CanAssist program provides a myriad of opportunities to engage stu-
dents across all disciples, either through courses and practicums for which
they can receive credit, or through the provision of volunteer projects. Thus,
whole classes that undertake design courses (e.g., in mechanical engineering,
computer science, and mechatronics) have been recruited to assist in the de-
sign of customized devices. In the process, students are introduced to the
individuals who will receive the technology and their caregivers, thus giving
a much better insight into the challenges faced by those with disabilities. Re-
cently, commerce students and MBA students have been engaged in projects
to investigate licensing and marketing of specific technologies.
Additionally, students are recruited for co-op work terms, honors projects
and graduate studies. Students have the opportunity to work with individual
clients on a one-on-one basis (mentoring the client and teaching them how
to use a particular device) or as part of an interdisciplinary team.
We believe that local communities will continue to embrace opportunities
to partner with the universities to address the needs of disabled people. Apart
from the establishment of institutional partnerships and collaborations, a key
element of community engagement is the recruitment of volunteers (many of
these are retirees with a wide range of experience and background, includ-
ing retired engineers, physicians, academics, machinists, seamstresses, and
health care providers) to work in every facet of CanAssist activities, such
as administrative tasks, research and development, and fundraising. We be-
lieve that with a well coordinated and professionally run program, volunteer
contributions could account for up to 20% of a centre’s activities.
7.5 Conclusion
CanAssist has engaged more than 3,000 students, over 200 faculty and staff,
and approximately 200 community volunteers in its activities. In the process,
it has developed over 150 novel technologies and provided direct assistance
to many hundreds of clients. Thousands of others have benefited through the
widespread distribution of software and computer programs. CanAssist has
been able to flourish because the university has recognized that community
service brings tremendous benefits not only to the community but also to the
university itself, by creating outstanding experiential learning opportunities
for students and also a myriad of research opportunities.
64 Nigel J. Livingston
References
There are many people with disabilities who could participate more fully in
life, achieve more of their potential, and live more satisfying lives through
technological assistance. Consider, for example, a college student with a C6
spinal cord injury who could not control his hands and fingers [5]. He had a
brilliant mind, but his injury prevented him from writing, typing, grabbing
Brian E. Lewis
RosenLewis PLLC, Seattle, WA, USA, [email protected]
Yoky Matsuoka
Computer Science, University of Washington, Seattle, WA, and YokyWorks Foundation,
Kirkland, WA, [email protected]
M.M.K. Oishi et al. (eds.), Design and Use of Assistive Technology: Social, 65
Technical, Ethical, and Economic Challenges, DOI 10.1007/978-1-4419-7031-2 8,
c Springer Science+Business Media, LLC 2010
66 Brian E. Lewis and Yoky Matsuoka
objects, and using his hands. He feared that effects of his injury would
preclude meaningful employment. Moreover, he longed for the previously sim-
ple ability to eat food on his own without assistance. There was no medical or
engineering intervention available on the market that could solve his problem.
Active academic research projects focus on understanding how human
hands work [1] and how to augment these movements using technology
[11, 4, 3]. However, development of such knowledge and technology is typically
targeted toward solving research challenges and lacks design attributes that
would make the technology practical for a daily user. In research, there is no
incentive to build an easy-to-use device because investing time and resources
reducing the weight or enhancing the design of a system does not address
the fundamental research challenge of proving whether such a system is fea-
sible, nor does it enhance the published output associated with that research.
Sadly, for people suffering from these challenges, the technology developed
through such academic efforts only proceeds through functional optimization
if there is a market: a market is typically defined by the money that can be
generated with developing a solution. In most cases, technologies for people
with disabilities do not have a sufficient market because (1) the population is
too small, (2) individual differences are too large, and (3) insurance does not
cover devices that are life-enabling but not necessary for survival. YokyWorks
Foundation [12] was created, staffed, funded, and organized to successfully
solve problems such as these, that fall in the gap between academic research
and commercial products.
8.2 History
model does not work well for short term projects with a highly uncertain
upside. Funding for commercial ventures typically requires either a short cer-
tain pathway to a return on investment or the potential for a large return on
that investment. Because of the constraints inherent in both academic and
commercial enterprises, the YokyWorks team needed to find an innovative
approach.
Several non-profit organizations provide extraordinary benefit to people
with disabilities. The Tetra Society of North America [9] has supported a
large number of projects that help disabled people with specific challenges.
Tetra typically focuses their efforts on direct adaptation of existing commer-
cial devices tailored to the unique needs of a specific individual. Similar to
Tetra is an organization in the United Kingdom called Remap [7] which cre-
ates unique pieces of special equipment tailor-made by volunteers and given
at no cost to disabled individuals. In Australia, the Technical Aid to the Dis-
abled of New South Wales (TADNSW) [8] also creates one of a kind solutions
for disabled people in that region. In Canada, CanAssist [10], a university af-
filiated service organization, creates customized solutions for people with dis-
abilities, and is described in Chap. 7 of this book. The Neil Squire Society [6],
a nonprofit organization in Canada, offers personal consultation, adaptation,
and worksite modification to existing technologies as part of its mission to
facilitate social and economic independence for people with disabilities. Yoky-
Works saw the opportunity to tackle more challenging development closer to
the academic research space with the potential to help more than the single
individual initially being served.
YokyWorks’ challenge was to blend some of the best attributes of academic
and commercial structures with the benefits of non-profit structures. Histori-
cally, non-profit organizations have been used to provide services to people in
need, but it is far less common for non-profit organizations to develop goods
that benefit many people in need. The YokyWorks model does not work as
a commercial enterprise because no sincere assurance could be made to an
investor that there would ever be a return on investment. Compounding this
was YokyWorks’ objective to tap into the good will of volunteers to provide
much of the brainpower behind the organization. Similarly, the YokyWorks
model does not work in an academic setting because results needed to be
achieved near term and were directed to people with immediate needs. Con-
sequently, YokyWorks sought to use a non-profit model that incorporated
certain elements of both commercial and academic enterprises.
8.4.1 Umbrella
One of the projects that led to the formation of YokyWorks involved a boy
in a wheelchair with a fairly simple problem. It often rained where he went
to school, and to cross campus involved using an umbrella. Commercially
available umbrella holders for wheelchairs held the umbrella directly above
the individual. This solution initially seems reasonable. Unfortunately, the
student often found himself soaked and uncomfortable by the time he arrived
at class. The gestalt moment in the project came with the fairly obvious
realization that while we perceive rain to fall “down,” the angle of incidence
between rain and an individual after factoring in wind and velocity of travel is
almost never straight down. The team developed a readily adjustable system
that allowed the umbrella to be positioned on a wide variety of angles with
different radial orientations. This enabled the student to quickly adapt the
umbrella to the prevailing wind direction and velocity relative to his own
direction and rate of travel. In the end, he spent far fewer days focusing on
his physical discomfort in class, and more time learning.
The opening remarks of this paper described the motivation for developing
an exoskeletal pneumatically actuated assistive grip device. What the person
suffering from vertebral injury needed was a simple power enhancing device
for his hand without the level of sophistication of typical research exoskeletal
devices. Our team designed a simple device that enables index/thumb pinch-
ing motion with a biceps EMG control (Fig. 8.1). The student was then able
to grab different objects with his own volition without relying on the assis-
tant, and could eat some soft food that he longed to eat on his own. We are
proud that this project has both benefitted the individual, and lead to aca-
demic publications. Two undergraduate students who worked on this project
have successfully written a conference and a journal paper [5, 2]. While this
project was more research targeted than a typical YokyWorks project, it is a
great example of the level of sophistication in engineering that YokyWorks
focuses on.
YokyWorks is actively pursuing development of several innovative projects
including a communication device for children with cerebral palsy and other
movement disorders, and devices that make writing and eating easier for
people with Parkinson’s Disease.
70 Brian E. Lewis and Yoky Matsuoka
Fig. 8.1 Orthotic exoskeleton system devised to assist a person with spinal cord injury
8.5 Logistics
One of the pleasant surprises while putting together YokyWorks was that
a large perceived potential hurdle was easier to solve than expected. This is
not to say that finding volunteers, identifying the particular skill sets required
and keeping those individuals engaged over the course of a project is not chal-
lenging. It was anticipated that finding qualified people to perform testing,
evaluation, engineering, and project management work on a volunteer basis
could prove an insurmountable obstacle – these were busy professionals that
had every reason to expect compensation for their services. The challenge was
to identify skilled people interested in philanthropically providing service to
people with disabilities through application of their unique skills.
In addition to finding a pool of skilled volunteers, there is the challenge
of assigning from this pool people with the appropriate skill set to work
on a particular project. It is clear that the skill sets of the people working
on a problem will have an enormous impact on the nature of the solutions
pursued. A physical therapist may be more inclined to pursue rehabilitative
solutions while a mechanical engineer may look for augmentative solutions.
Thus, developing a project team requires some early stage brainstorming of
probable solutions, conceiving the largest technical roadblocks to achieving
those solutions, and identifying the skill sets needed to address those chal-
lenges. Because each new project requires a unique combination of skills,
8 Providing Innovative Engineering Solutions 71
YokyWorks is constantly looking for people that can bring their skills to bear
on potential challenges, and keeping those people engaged until a project that
matches those skills arrives.
8.5.2 Funding
YokyWorks uses four approaches to funding its work: Seeking grants, ac-
cepting donations, managing expenses, and (at some point in the future)
developing passive revenue sources. The principal near term sources of fund-
ing for the organization include a combination of grants and donations. The
organization has consciously avoided the traditional funding source of com-
mercial investors to avoid the concomitant requirement that the organization
provide those investors a financial return on their investment. Grant funding
is used where feasible and is expected to be a long term funding source for
the organization. Private donor funding has been critical to launching the
organization. Organizing the entity as a non-profit assists in the fundraising
challenge by providing significant tax incentives to donors.
YokyWorks’ volunteers make an invaluable contribution to meeting the
funding needs of the organization. These volunteers contribute to funding by
attacking and reducing the expense side of the business. It is perhaps obvious,
but still worth stating: The lower the organization’s expenses, the less time
and energy must be invested in raising money for the organization and the
greater the number of projects the organization can undertake.
It is conceivable that at some time in the future a third funding source
may arise if the devices YokyWorks develops benefit enough people. People
who benefit from YokyWorks devices may be willing to financially support
the organization either directly or indirectly. That support may take the form
of purchasing an industrially hardened embodiment of a YokyWorks device
or making a direct donation to YokyWorks.
YokyWorks creates devices that people use in the real world under harsh
and unpredictable conditions. The solutions we develop and test are often
prototypes that have not been industrially hardened. These devices are faced
with situations and factors that our team of volunteers could not possibly
have imagined during design, and we design for some pretty amazing envi-
ronmental conditions. For example, one YokyWorks project is developing a
device to assist an individual whose ability to walk is severely compromised
because he contracted poliomyelitis (polio) as a youth. Using the device, this
72 Brian E. Lewis and Yoky Matsuoka
person will seek to race across 151 miles of the Sahara Desert over 6 days
in the Marathon Des Sables under his own power. YokyWorks’ devices may
be designed to give a person a wider range of motion, travel, and speed. The
user may not be practiced in controlling such motion. In short, liability may
arise from any number of sources.
Unfortunately, lawsuits are prevalent in the United States, so it is worth
undertaking cost effective prophylactic strategies to minimize the risk and im-
pact of potential litigation. Most of these practices are common in the indus-
try. We use a non-profit corporation to shield individual volunteers and others
supporting our work from personal liability, we use individualized statements
of risk for each client tailored to the reasonably foreseeable risks, and we use
volunteer agreements to make sure our relationship with volunteers is clear
and well understood.
8.6 Conclusion
Blending the research and grant funding skills of academia, the team man-
agement and building skills common to for-profit enterprises, and the donors
and volunteers that support non-profit companies has enabled YokyWorks to
8 Providing Innovative Engineering Solutions 73
References
Peter A. Danielson, Holly Longstaff, Rana Ahmad, H.F. Machiel Van der
Loos, Ian M. Mitchell, and Meeko M.K. Oishi
Abstract This chapter describes the online N-Reasons Ethics and Assistive
Technology survey (AT) designed to address key ethical issues in assistive
technologies. The survey was used to foster deliberation and focus discussions
in a multidisciplinary workshop on assistive technologies. The survey focused
on each of the four workshop topics (evaluation, sensing, networking, and
mobility). This chapter thus begins with an overview of the survey design in
Sect. 9.1 followed by the process that was used to establish survey content
in Sect. 9.2. The results for the survey are presented in Sect. 9.3 followed by
brief conclusions in Sect. 9.4.
A survey on the ethics of assistive technologies was commissioned to
identify debatable issues that could facilitate discussion about assistive tech-
nologies in a multidisciplinary setting. The survey was designed by a multidis-
ciplinary group of researchers in assistive technology prior to the workshop.
All workshop participants completed the survey, as well as members of the
general public. The results of the survey provided data about which issues
were non-controversial, and which issues were far less clear.
M.M.K. Oishi et al. (eds.), Design and Use of Assistive Technology: Social, 75
Technical, Ethical, and Economic Challenges, DOI 10.1007/978-1-4419-7031-2 9,
c Springer Science+Business Media, LLC 2010
76 P.A. Danielson et al.
The Ethics and Assistive Technology survey (AT) addressed key ethical issues
in assistive technologies and employed the N-Reasons experimental online
survey platform developed by the Norms Evolving in Response to Dilemmas
(NERD) research team led by Peter Danielson at the University of British
Columbia’s Centre for Applied Ethics. This novel platform provides a means
of engaging both the general public and experts in various ethically challeng-
ing issues and debates in two formats: (1) reason-based responses (described
in greater detail below) and (2) the more conventional survey question for-
mats (e.g., multiple choice, ranking) [1, 8, 2, 9, 6]. To date, the NERD research
group has launched N-Reasons surveys on a wide variety of topics including
research ethics, stem cell research, and robot ethics [9, 7, 5, 4].
The AT survey consists of five scenarios accompanied by one or more
questions related to the various issues that each scenario involves. A total of
14 questions are posed, each with the option to answer “Yes,” “Neutral” or
“No.” Participants must select one of these responses and provide a reason,
explanation or elaboration to move forward through the survey. The innova-
tive feature of the N-Reasons platform is the opportunity participants have
to vote for other participants’ reasons instead of (or in addition to) provid-
ing their own (see Fig. 9.1). The goal is to generate richer and more varied
alternatives based on user-supplied contributions. The number of reasons the
user chooses from (e.g., the “choice problem”) is kept to a reasonable num-
ber by limiting content in three ways. First, by encouraging participants to
use existing reasons rather than generating their own, the number of over-
all reasons is minimized and therefore more likely to result in identifiable
trends or patterns. Second, running vote tallies for each reason are provided,
which allows participants to factor in the valuation of the available reasons by
other participants (e.g., no sums for decisions are displayed in order to make
the reasons, as opposed to the “Yes”/“Neutral”/“No” decision, salient.) The
display ranking method used in the survey gives some weight to recent con-
tributions in order to mitigate the primacy effect; this method is discussed in
more detail in [4] and shown in Fig. 9.1 below, where the third reason from
the top (with a vote of 1.0) is displayed above one with 2.0 votes. Finally,
each participant can vote for multiple reasons so that there is no need to
generate conjoint reason responses: “I agree with R#101 and R#111.”
The NERD research group generally designs each new survey with a back-
ground empirical investigation. For this survey, we explored the effect of
identifying reasons by either their author’s pseudonym or merely by a gener-
ated number that represents the reason anonymously. The participants were
divided into two groups with cohort 0 viewing only numbers (N = 45) and
cohort 1 viewing pseudonyms (N = 50); see Fig. 9.1. All participants viewed
the same reasons; only the author’s identifier (appended to each reason, as
shown in Fig. 9.1) was varied.
9 Case Study: An Assistive Technology Ethics Survey 77
Fig. 9.1 N-Reasons survey visual presentation (from Cohort 0, who views reason numbers,
the number listed at the end of each reason). For each reason, the first number indicates
display rank (equal to the number of other reasons this reason was preferred over, minus the
number of other reasons preferred over it), the second number indicates weighted number
of votes (fractions arise due to split votes), and the third number represents the total
number of votes.
78 P.A. Danielson et al.
Fig. 9.1 (continued) N-Reasons survey visual presentation (from Cohort 0, who views
reason numbers, the number listed at the end of each reason). For each reason, the first
number indicates display rank (equal to the number of other reasons this reason was
preferred over, minus the number of other reasons preferred over it), the second number
indicates weighted number of votes (fractions arise due to split votes), and the third number
represents the total number of votes
9 Case Study: An Assistive Technology Ethics Survey 79
9.3 Results
100 No
90 Neutral
Yes
80
70
60
Votes
50
40
30
20
10
0
1A 1B 1C 2A 2B 2C 2D 2E 3A 3B 4A 4B 4C 5
Question
Fig. 9.2 Survey decisions by question. “No” is the top dark shaded bar, “Neutral” is the
middle lightly shaded bar, and “Yes” is the lower dark shaded bar
in considering privacy of residents, raw data is more sensitive than data that
has been read by machines and encoded into high-level characterizations (2B).
Survey participants largely agreed that approval should also be required for
in-home monitoring, as an integral part of respecting another person’s au-
tonomy (2C). The last two questions (regarding group homes) produced a
variety of responses. For care facilities with residents who do not want to
be monitored, the most popular response was that residents should not be
removed, but rather accommodated as much as possible (2D). In considering
whether monitoring of residents in bathrooms and bedrooms is acceptable,
the most popular reason was “Neutral,” depending on the type of sensors
being used, on the degree of data encoding and manipulation prior to hu-
man analysis of the data, and on security measures put in place to prevent
violations of privacy (2E).
Networking Scenario: Survey participants agreed that social inclusion
should be a design factor (3A), along with other relevant design factors (e.g.,
cost, environmental impact, maintenance) (3B).
Mobility Scenario: This scenario focused on a powered wheelchair user liv-
ing in a group home. Survey participants expressed a wide variety of opinions
in assessing whether the occupational therapist should be able to reduce the
wheelchair’s maximum speed (4A); the most popular response was “Neutral”
due to a lack of information. However, an unambiguous majority of survey
participants believed that the user should be able to set the wheelchair’s
maximum speed (4B), with many responses citing the need for autonomy
and personal choice of risk level. Many survey participants agreed that the
group home should be able to set and enforce speed limits on their property;
others pointed out the necessity of increasing wheelchair speed outside of the
facility (4C).
82 P.A. Danielson et al.
9.3.2 Self-Documentation
9.4 Discussion
Some questions produced clear agreement (2A, 2B, 3A, 4B), while others
did not. One particularly useful element of the survey was the exploration
9 Case Study: An Assistive Technology Ethics Survey 83
of the respondents’ reasons behind the simple “Yes,” “No,” “Neutral” vote.
Agreement in assessment (“Yes,” “No,” “Neutral”) was not necessarily syn-
onymous with agreement in reasons. In some questions, participants agreed
on the reason, yet came to different conclusions. In addition, in some ques-
tions with a high percentage of “Neutral” responses, many respondents stated
that the question did not address the proper issue. This was still quite infor-
mative, since respondents often provided their own assessment of the relevant
issue. Consider Question 1C, which falls into both of these categories:
Suppose the University has in place an evaluation system in which a certified oc-
cupational therapist assesses the student’s capabilities. Based on this assessment
the needs of the student are determined and a recommendation is made to provide
assistance. Should the occupational therapist consider the cost to the school when
identifying assistance required for the student?
In this case, the reasons behind “No” and “Yes” revealed that the respondents
believed that the question missed the relevant issue. While the question had
been designed to elicit a prioritization of the student’s or the school’s needs,
the issue of who ultimately made the informed decision was found to be more
pertinent. Without the additional information provided in the reasons, “Yes”
and “No” have far less meaning.
The results of the survey were incorporated into “seed” questions to facili-
tate roundtable, small-group, interdisciplinary discussions in (a) Evaluation,
(b) Sensing, (c) Networking, and (d) Safety and Mobility. Some of the ques-
tions with high “Neutral” responses were useful in honing issues for discussion
that would be of the most multidisciplinary interest. Some of the questions
that did not have high “Neutral” responses, and were particularly divisive
(5), were used as “icebreakers.” Ultimately, workshop participants were given
the leeway, as was found useful in the survey, to pose and answer questions
they believed were most relevant. The initial list of questions identified for
each discussion session is listed in Appendix 3.
9.5 Conclusion
It is possible to see from this approach that the issues involved are complex
and include several factors to consider. In general, there were a number of
neutral responses in all but two of the questions (1C and 4B), which are
difficult to interpret in standard surveys; however, given the structure of
the N-Reasons platform, it is possible to more clearly understand what the
participants were concerned with and why they chose such a response. Ad-
ditionally, the survey addressed those subjects that the experts engaged in
this field felt were the most important and relevant to other researchers and
the general public.
Acknowledgements This research was partially funded by the Peter Wall Institute for
Advanced Research and Genome Canada through the offices of Genome British Columbia.
Thanks to the NERD team, especially Robin Avery for programming the N-Reasons plat-
form, and our participants for their enthusiastic support.
inadvertently do herself harm (e.g., leaving the stove on, leaving food
unrefrigerated). Barbara has a few choices in how she plans to cope with
this situation. One option is to outfit her mother’s home with sensors,
which might include cameras that provide a live video feed and infrared
sensors that detect (in real time) whether or not a person has entered a
room. If her mother falls, for example, Barbara would be notified via email
on her Blackberry. Alternatively, Barbara could move her mother into a
full-time care facility. The reputable facility she has in mind has recently
begun to monitor its patients and staff for potential acts of violence or
aggression. Hence, all residents must agree to be monitored in all common
areas in order to live in the facility.
2A. Should residential facilities be subject to ethical guidelines for this type
of surveillance of their residents, to ensure the residents’ approval, at
some level, of the intrusion on their privacy?
2B. If personal data collected from assistive technologies is encoded and read
only by machines instead of people, is it less sensitive? For example, real-
time data (like video) would not be stored. Instead, only higher-level
information would be extracted from it (e.g., a time-stamped event such
as “subject went to living room”).
2C. Should Barbara ask for her mother’s permission to install sensors in her
home?
2D. Does the care facility have the right to remove current residents (who
moved into the facility before monitoring was implemented) if they are
unwilling to be monitored?
2E. Is it acceptable for the care facility to monitor residents in their bed-
rooms and bathrooms?
• Networking Scenario: A university is built on the side of a steep hill.
The university is deciding how to design access routes between buildings.
One option is to build a series of long ramped paths, which can be used
by everyone. The other is to build a staircase that goes up the middle of
the hill for non-wheelchair users and a series of lifts which could only be
operated with a key, and which could fit only a single wheelchair user and
nobody else at one time.
3A. Should the social interactions of people using the potential access route
be incorporated into the design of the university? In this case, should the
design of the university aim to keep wheelchair users and non-wheelchair
users on the same route?
3B. Should the university take into account the long term increased energy
and maintenance costs associated with keeping wheelchair users and
non-wheelchair users on the same route?
• Safety and Mobility Scenario: Peter is a 30-year-old intelligent man
who has cerebral palsy with severe spasticity, which renders him unable
to walk. He has limited fine motor control of one arm. In the past, he has
86 P.A. Danielson et al.
Question 1A: The university has purchased voice recognition software for
students who have disabilities that make it difficult or painful to type. Jane is
9 Case Study: An Assistive Technology Ethics Survey 87
a student with this kind of disability and has been provided with the software
but does not use it. She instead asks to be accommodated with a typist to
whom she can dictate (Fig. 9.3).
The software the university purchased was chosen for its accuracy and
performance but also for its high degree of customization. Jane has tried to
learn the software once or twice but she quickly gave up, finding it too difficult
to learn. Do you think that the university has an obligation to accommodate
Jane with a typist in this case? (Table 9.1)
Score Reason
191 (28.5/95) Neutral because not enough information is provided about Jane’s diffi-
culty with the software or the university’s efforts to help her use it ef-
fectively. I don’t want to waste time speculating on either, I prefer fuller
information in the question. I don’t think the university should accommo-
date someone who has not made an honest effort to participate, but there
is no way of telling that.
42 (17.8/95) Yes because Jane should be given a typist in the interim with encourage-
ment to try modifying the software to improve success. In the long run
she could be more independent if she found something that worked for her
beyond a typist.
−3 (13.0/95) No because more can be done to make the software usable for Jane. E.g.,
the university could offer a customization session. The typist approach
will likely be very expensive long-term, and the most cost-effective option
should be used (taking into account all costs, not just financial ones –
Jane’s frustration should be counted as a cost).
−9 (10.5/95) Neutral because I am not sure how well the software performs. If it is well
designed in terms of usability and demonstrates robust voice recognition
then Jane should be strongly encouraged to persevere and not be given a
typist unless she really has made a lot of effort.
−45 (7.0/95) Neutral because Jane should be given a typist in the interim with encour-
agement to try modifying the software to improve success. In the long run
she could be more independent if she found something that worked for her
beyond a typist.
(continued)
88 P.A. Danielson et al.
Score Reason
6 (6.7/95) No because Jane has not made a good-faith effort to use the software. She
will be more productive in the long term if she can do inputting into the
computer without having to schedule a typist each time.
−69 (5.3/95) Yes because this may be a difference between US and Canadian law. Under
US law, the university must provide an effective accommodation for Jane,
and as everyone who has used voice recognition software knows, it does not
work well in some contexts, especially for someone who does not articulate
uniformly. The reason given above does not state what more can be done,
other than a customization session which will not be effective if Jane does
not articulate uniformly.
8 (3.5/95) Yes because accommodations cannot be “one size fits all.” The technology
the university is offering may not be suitable for Jane. If there is another
viable or realistic alternative, such as a typist, it should be considered.
−9 (2.3/95) Neutral because there is not enough information to tell if voice recogni-
tion software is appropriate for her, or if other technology would be more
appropriate, a typist should be provided until a complete assessment is
completed, voice recognition does not work for all individuals.
−69 (2.0/95) Yes because not all people are comfortable using computers and the soft-
ware might not be adaptable to all.
−12 (2.0/95) No because first they should provide training. If this does not work, they
should provide the typist.
25 (1.5/95) Neutral because it is hard to tell the degree of disability from the scenario.
Is Jane having a short term upper hand impairment? Is she in wheelchair
with paralysis with decreased muscle strength in her hands? It is unclear
whether the university conducted an assessment prior to giving Jane the
equipment to check if it would be suitable for her. I am assuming that the
university does not have a high number of students similar to Jane’s needs,
if indeed an assessment was not done, and Jane’s disability is a chronic and
debilitating one, the university ought to provide Jane with a typist while
they fix the software issue.
−74 (1.0/95) Yes because with the current state of technology, even the most advanced
speech recognition software cannot adequately address Jane’s needs. Con-
tribution to software development is not Jane’s responsibility.
15 (1.0/95) Yes because I work with LD students and have an LD myself.
14 (0.8/95) No because where do you draw the line in “assistance”? This could be an
expensive precedent to set. Also, I personally have been unable to work
due to a injury to my arm (I cannot type); my employers were not obli-
gated to purchase me software to assist me and this is my livelihood, but
I understand the cost factors involved if this were required.
−40 (0.5/95) No because the software is designed for people with this disability.
the decision just in time for the Beijing Games (Fig. 9.4). Unfortunately, the
athlete known as Blade Runner fell seven-tenths of a second short of the
Olympic qualifying time in the 400 m.” [10] (Table 9.2)
Should Oscar Pistorius be allowed to compete with able-bodied athletes?
Score Reason
239 (23.0/76) No because with prosthetics, the biomechanics of sprinting are significantly
different than without prosthetics. A 400 m with prosthetics is a different
sport than a 400 m without.
119 (13.0/76) No because although I’m sympathetic to Pistorius’ goals, there’s no prin-
cipled way to draw a line between Pistorius’ blades and other assistive
devices that would clearly give an unfair advantage.
113 (12.3/76) Neutral because it is not clear whether Pistorius’ prothesis is an “external
device or piece of equipment” like a spring loaded shoe or whether it is an
integral part of his body. Would an athlete with an artificial internal hip
or knee joint be restricted from participating? Is it because the prosthesis
is external and visible that we are considering discriminating against Pis-
torius? Wouldn’t we want the most current technology in an internal knee
joint for an athlete? Why not in an external prosthesis also? Or, do we
view the prosthesis as we would a wheelchair which is a clear advantage
for some running events over natural runners, i.e., it is an external device
that is not part of the person? This is the reason given above for a Yes
answer (acook), but its indeterminacy really supports a neutral stance.
−23 (9.0/76) Yes because there is as yet no evidence that the prosthetics give him an
unfair advantage. This is obviously a grey area – few would argue that
he shouldn’t be allowed to compete with no prosthetic at all, but most
argue that he shouldn’t be allowed to compete if his prosthetics were fuel-
powered. A fully passive prosthetic is roughly equivalent to the introduction
of the clap skate in speed skating – some skaters were faster with the
clap skate than the conventional, but the top athletes were initially faster
with the conventional skate. It would be very difficult to design a passive
prosthetic which would confer any significant advantage over an intact
athlete.
(continued)
90 P.A. Danielson et al.
Score Reason
−26 (4.8/76) Neutral because I do not know enough about the speeds achievable with
the prosthetic limbs compared to able bodied athletes. I assume they do
not infer an advantage and so should be allowed. However, if the prosthetic
limbs, on average, increase performance then their user becomes a different
class of athlete and should compete in a separate competition.
33 (4.0/76) Neutral because in the same way that there are restrictions on swim
suit designs, racket designs, there also has to be restrictions and rules for
prosthetic design used in competition so it is not a greater advantage to
have a prosthetic limb.
−26 (3.0/76) Yes because we are speaking about a game. But then all able-bodied run-
ners should be allowed to use carbon-fiber prosthetics, to be fair.
−53 (2.5/76) Yes because agree with john. Also, perhaps Pistorius is a black swan com-
pared to his peers. Now if all amputee runners began to post times better
than olympics runners, then this would clearly be a different class. But the
reality is that they are not even close and Pistorius just happens to be that
good.
−73 (2.5/76) No because even a passive prosthetic can provide an unfair advantage over
other athletes. Where do we draw the line between Pistorius’ blades and a
bicycle fitted for amputated legs? What about spring-loaded shoes on able-
bodied athletes? Should those be allowed? It seems that the best response
at this point is to disallow all prosthetics which could potentially offer
performance enhancements. One significant consequence of saying “no”
here is questioning where the line of prosthetic enhancement ends (e.g.,
shoes).
−51 (2.0/76) Yes because it is not clear whether Pistorius’ prothesis is an “external de-
vice or piece of equipment” like a spring loaded shoe or whether it is an
integral part of his body. Would an athlete with an artificial internal hip
or knee joint be restricted from participating? Is it because the prosthesis
is external and visible that we are considering discriminating agains Pis-
torius? Wouldn’t we want the most current technology in an internal knee
joint for an athlete? Why not in an external prosthesis also? Or, do we
view the prosthesis as we would a wheelchair which is clear advantage for
some running events over natural runners, i.e., it is an external device that
is not part of the person?
−6 (2.0/76) Yes because it’s inspiring for other amputees and it would attract a large
viewing audience. Fairness is all relative, and we actually make the rules
so that the competition is interesting. Clearly, the blades do give an ad-
vantage to Oscar (I’m very familiar with this technology) and eventually
prostheses or exoskeletons will enable Oscar and other athletes with physi-
cal “disabilities” to outperform their intact counterparts. As this happens,
the Olympic committee will have to be creative in coming up with new
rules that meet the spectators’ expectations that the competition be both
“fair” and all-inclusive. Perhaps separate categories could be created, each
having their own technology-based rules. It may be that NASCAR could
serve as a model for some future Olympic events.
9 (2.0/76) Neutral because I do not know enough about the issue.
31 (1.5/76) Neutral because if he can qualify with the devices he should be allowed.
(continued)
9 Case Study: An Assistive Technology Ethics Survey 91
Score Reason
−36 (1.3/76) Neutral because the restriction should be based on how much the artifi-
cial parts enhance the performance of an athlete for a specific event. It’s
an inexact scientific assignment. It’s clear that as science advances super
mechanical parts will become available and no one argues athletes fitted
with such parts should be allowed to compete.
−53 (1.0/76) No because the right judges in such cases are those sponsoring the com-
petition.
−43 (1.0/76) Yes because the Court Of Arbitration For Sport is the supreme sports
court. (CAS said the IAAF failed to prove that Pistorius’ running blades
give him an advantage.)
−36 (1.0/76) No because his goal was to demonstrate that the accident did not affect
his ability to run. He does not need to compete with professional athletes
in order to do this.
−17 (0.5/76) No because no maybe he should try olympics for the disabled.
• Evaluation
1. What devices, methods, and protocols can assist researchers and clin-
icians in measuring how, when, and under what circumstances AT is
being used? Should users make these determinations?
2. What devices could be designed and implemented to bypass self-
reporting? What best-practices might prevent violations of privacy if
self-reporting is eliminated?
3. What novel devices and methods for collecting data can be used to
evaluate the impact of AT? What do we mean by impact?
4. What novel devices, algorithms, and methods could non-intrusively de-
tect/predict abandonment?
5. How does device novelty affect its knowledge translation? Where in
the pipeline from academic research to end-user use does knowledge
translation fail, and why?
6. When is AT appropriate? What user circumstances determine if AT
should be used? When a device is abandoned, what determines whether
a replacement device is required?
• Sensing
1. How does a user’s specific circumstance (type of disability, social net-
work, use of AT) influence what type of data should be gathered?
2. What level of security is required for user data? What privacy standards
should be enforced? What are potential consequences of breaches?
3. How much user benefit is required to overcome a loss in privacy (e.g.,
utility of Google mail often outweighs privacy concerns)?
92 P.A. Danielson et al.
4. How much control should users have over their sensor data? Why are
specific types of sensor data more acceptable from a user’s point of view
than others?
5. Ubiquitous sensing technologies may require additional computing, stor-
age, and communications infrastructure. How could this burden be mit-
igated to prevent potential derailment of new AT?
6. Ubiquitous sensing may be a deterrent for some people, but if designed
well, could be desirable (e.g., an iPhone-based application for route
finding via wheeled mobility). When is such technology desirable, or
detracting, from the user’s point of view?
• Networking
1. How does level of customization of AT affect a user’s sense of agency?
Are “generic” technologies less beneficial/useful?
2. How should concerns about agency impact technology design and use?
3. How can AT be designed to physically prevent or deter violations of a
user’s privacy or personal space?
4. Novelty and a steep learning curve can be significant barriers to the
adoption of AT. How does switching to a new type of AT impact a
user’s sense of self?
5. How can novel technologies be designed to integrate seamlessly into the
physical and social environments of the users and their surroundings?
6. To what end can sophisticated technologies be made user-friendly for
people who are unfamiliar with computers, etc. (e.g., the elderly)?
7. What best-practices can ensure that devices are made from a need-based
pull, as opposed to a technology-push?
• Safety and Mobility
1. What design practices can make AT more easily and reliably customiz-
able to individual users?
2. What factors determine when mobility AT is warranted for a specific
individual?
3. Under what circumstances should information recorded about the safety
of a person’s previous mobility behaviors be used to restrict or enhance
the future capabilities of their mobility AT?
4. What best-practices in device and algorithm design could make mobility
AT more robust to obsolescence? Given the high cost of mobility AT,
what technologies would be required to make mobility AT modular and
upgradeable?
5. What infrastructure should be developed to enable people who use mo-
bility AT (e.g., Segways that may not be operated on sidewalks, powered
wheelchair restrictions in group homes)?
6. How much control should group home residents have over their powered
mobility AT? What other mechanisms could assure safe driving without
sacrificing user autonomy?
9 Case Study: An Assistive Technology Ethics Survey 93
References
Gary E. Birch
10.1 Introduction
Gary E. Birch
The Neil Squire Society, Burnaby, BC, Canada, [email protected]
M.M.K. Oishi et al. (eds.), Design and Use of Assistive Technology: Social, 97
Technical, Ethical, and Economic Challenges, DOI 10.1007/978-1-4419-7031-2 10,
c Springer Science+Business Media, LLC 2010
98 Gary E. Birch
are signs that some industries are starting to consider this in their business
planning. To date, most industries that have considered some form of inclu-
sive design have been more motivated to do so by the existence or threat of
regulation requiring them to do so.
2. Engage proactively in the development of government regulations
and related standards The work by Stienstra et al. [11] is but one exam-
ple of research that has pointed out the importance of establishing govern-
ment enforceable regulations and their related standards. See also G3ict, the
Global Initiative for Inclusive Information and Communication Technologies
[4], which is a flagship advocacy initiative of the United Nations Global Al-
liance for ICT and Development. Initiated in December 2006 by the Wireless
Internet Institute, G3ict is a public-private partnership dedicated to facilitat-
ing the implementation around the world of the Digital Accessibility Agenda
defined by the Convention on the Rights of Persons with Disabilities. This
initiative strongly supports the implementation of appropriate government
policy with heavy emphasis on the coordinated development of standards
regarding accessibility of ICT. This initiative involves government, industry
and nongovernment organizations. Stienstra et al. [11] also provide examples
of various pieces of legislation from around the world (primarily the US, Aus-
tralia, and the UK) that in some way regulate accessibility of ICT. Some of
the most commonly cited relevant pieces of legislation in the US are: Section
501 of the Rehabilitation Act [18] and Section 255 of the Federal Communi-
cations Commission (FCC) Communications Act [17] (both currently under
review) [15].
3. Education of students Ensuring that our postsecondary students, pri-
marily engineers, computer scientists, and industrial designers, who will be
involved in the design of new technologies, are taught the principles of inclu-
sive design is a long-term approach, but one that may pay off as a sustainable
solution to the production of accessible ICT in the consumer mass market.
Ideally these students should not just be taught the theory but also have the
opportunity to complete projects that directly involve persons with disabili-
ties and their access challenges with ICT. The students will then carry these
experiences into their workplaces with the grounded realization that inclu-
sive design results in a much broader range of people being able to use the
technology, thereby increasing a company’s market share for a given product
while also helping to contribute to equal access for all.
The potential for greatly enhanced inclusion for persons with disabilities us-
ing emerging ICTs is clear, but unfortunately the new barriers they present
are also clear. Students better educated in accessible design of ICT and not-
for-profit companies that represent persons with disabilities working with the
ICT industry are long-term strategies that can help change these new barriers
into enablers. More importantly, in the shorter term over the next 5–10 years,
the implementation of more regulations and standards governing the acces-
sibility of ICT is required. Governments and the general public that produce
the empowering political will must act now, or more persons with disabilities
will become further marginalized in this ever-increasing and faster-evolving
information age.
10 The Fast Pace of New Emerging ICTs 103
References
[1] Birch G (2006) Findings from research conducted by the disability and
information technologies (Dis-IT) research alliance – Retail and public
services. In: Hard-Wiring Inclusion: A Conference about Building an
Accessible ICT World, Winnipeg, Manitoba, pp 73–82. http://www.
dis-it.ca/2006si/2006-10-26.php#research
[2] Canadian Radio-television and Telecommunications Commission (2009)
Broadcasting and telecom regulatory policy CRTC 2009-430: Accessibil-
ity of telecommunications and broadcasting services. http://www.crtc.
gc.ca/eng/archive/2009/2009-430.htm
[3] Commission of the European Communities (2008) Towards an accessi-
ble information society. Communication to the European Parliament,
the Council, the European Economic and Social Committee and the
Committee of the Regions. http://eur-lex.europa.eu/LexUriServ/
LexUriServ.do?uri=COM:2008:0804:FIN:EN:PDF
[4] G3ict (2010) Global initiative for inclusive information and communica-
tion technologies. http://www.g3ict.com
[5] Lew H, Leland D, Birch G (2009) Evaluation of mobile payment systems
for people with disabilities. Research report, Neil Squire Society. http://
www.neilsquire.ca/
[6] Lin KJ (2008) E-Commerce Technology: Back to a Prominent Future.
IEEE Internet Computing 12(1):60–65, doi:10.1109/MIC.2008.10
[7] Mobile Web Initiative (2010) The web on the move. http://www.w3.
org/Mobile/
[8] Neil Squire Society (2009) Wireless technologies for people with
disabilities. http://www.youtube.com/watch?v=JrJA7glzIBA&
feature=related
[9] Neufeldt A, Watzke J, Birch G (2007) Engaging the business/industrial
sector in accessibility research: Lessons in bridge building. The Informa-
tion Society, An International Journal 23(3):169–181
[10] Ripat J, Watzke J, Birch G (2005) Public information and communi-
cation technologies: Improving access or crating new barrier? OT Now
pp 21–24, CAOT Publications Ace
[11] Stienstra D, Watzke J, Birch G (2007) A three-way dance: The global
public good and accessibility in information technologies. The Informa-
tion Society, An International Journal 23(3):149–158
[12] United Nations (2008) Ratification of the convention on the
rights of persons with disabilities. http://treaties.un.org/Pages/
src-TREATY-id-IV~15-chapter-4-lang-en-PageView.aspx
[13] United Nations (2010) Convention on the rights of persons with disabilities.
http://www.un.org/disabilities/convention/conventionfull.
shtml
104 Gary E. Birch
[14] United Nations: Secretariat for the Convention on the Rights of Per-
sons with Disabilities (2010) Frequently asked questions regarding the
convention on the rights of persons with disabilities. http://www0.un.
org/disabilities/default.asp?id=151#sqc8
[15] US Access Board (2008) Update of the 508 standards and the telecom-
munications act guidelines. http://www.access-board.gov/sec508/
update-index.htm
[16] US Federal Communications Commission, Consumer and Governmental
Affairs Bureau (2008) Hearing aid compatibility for wireless telephones.
http://www.fcc.gov/cgb/consumerfacts/hac_wireless.html
[17] US Federal Communications Commission, Consumer and Governmen-
tal Affairs Bureau (2008) Section 255: Telecommunications access
for people with disabilities. http://www.fcc.gov/cgb/consumerfacts/
section255.html
[18] US General Services Administration (1998) Section 508. http://www.
section508.gov/index.cfm?FuseAction=Content&ID=17
Chapter 11
Small Markets in Assistive Technology:
Obstacles and Opportunities
Jaimie F. Borisoff
Abstract While the inherently small market for assistive technology (AT)
can be a significant hurdle in the development of AT solutions, small mar-
kets can also provide opportunities to foster technology innovation under the
right circumstances. Focusing on the wheelchair industry, I summarize the
numerous obstacles that small companies face in trying to address small AT
markets, as well as the range of opportunities available to assist small com-
panies in their efforts to impact the quality of life of those with disabilities.
Indeed, small market AT may be a perfect fit for the growing field of “small
batch” manufacturing in combination with motivated individuals suddenly
empowered by a host of new technologies. I close with a brief discussion of
future possibilities for AT in small markets.
Assistive technology (AT) has seen great progress over the past half century,
creating significant positive impact to overall quality of life for many people.
However, that most obvious form of AT, the wheelchair, provides some muted
historical perspective [4]:
The wheelchair has, for most of its history, been a design that segregated instead of
integrated.
Jaimie F. Borisoff
Instinct Mobility Inc., and Brain Interface Lab, Neil Squire Society, International Collab-
oration on Repair Discoveries, 818 West 10th Avenue, Vancouver, BC, V5Z 1M9, Canada,
e-mail: [email protected]
M.M.K. Oishi et al. (eds.), Design and Use of Assistive Technology: Social, 105
Technical, Ethical, and Economic Challenges, DOI 10.1007/978-1-4419-7031-2 11,
c Springer Science+Business Media, LLC 2010
106 Jaimie F. Borisoff
finally successful in limiting the market dominance of E & J: by 1983, the mar-
ket had expanded to comprise over 50 wheelchair manufacturers [9]. Twenty
years after the antitrust suit, the number of wheelchair manufacturers had
ballooned to over 170 companies [6]. The early wheelchair industry seemed
to be simply one very large market served by the ubiquitous steel folding
wheelchair manufactured by E & J. In reality, once the barrier to industry
participation was reduced, the wheelchair industry matured into a collection
of many small markets, often completely independent from each other. Small
companies that were effective at creating innovative products also created
their own opportunities in niche markets within the overall marketplace.
Today, several areas in AT, including the wheelchair industry, have main-
stream companies with billion dollar revenues, large scale manufacturing re-
sources, and international sales and distribution channels. However, much of
AT serves customers with an extremely wide variety of disabilities, often en-
compassing unique needs that necessitate specific innovations and solutions
that are only deliverable with small market economics.
This chapter first summarizes the obstacles that individuals, academia,
and small companies face in trying to address small AT markets. Then,
I present a range of opportunities available in small markets. Lastly, I dis-
cuss the brewing revolution in “small batch” manufacturing, which has the
near-term potential to provide specific AT solutions in small markets. This
seemingly perfect fit can address the specific needs and interests of individuals
suddenly empowered with a host of new tools and services.
In some manner, almost all obstacles related to small markets involve money
and resources. Bringing new products to market is simply an expensive propo-
sition, both for start-up companies as well as for established companies adding
to existing product lines. Introducing new products into a small market fur-
ther emphasizes these cost issues.
A start-up company will find it difficult to raise money for its ideas that ad-
dress a small market. A rule of thumb for pursuing venture capital is whether
it is possible in the short-term (e.g., less than 5 years) to attain $100 million
in annual revenue. Many successful AT companies that have been operating
11 Small Markets in Assistive Technology 107
for decades have sales only in the low tens of millions of dollars. It is not
uncommon for AT companies to have sales that are even smaller. Of the
approximately 170 wheelchair manufacturers operating in the United States
as of 2003, only five companies had sales in excess of $100 million, although
the industry total reported revenue was $1.3 billion [6]. Thus the majority
of established AT companies could not attract venture capital. Furthermore,
starting up without adequate resources is one of the most detrimental factors
in the long term success of new companies [3].
Similarly, an established company operating in small markets is faced with
limited revenues and little free operating cash. Cash flow is the key resource
for pursuing new product innovation – an endeavor often seemingly at odds
with maintaining a profitable small business. As well, all companies operating
in small markets must prioritize their employees, who are a prized resource.
Often a lack of cash results in a lack of people with the expertise and time
to mount a thorough and viable product development stream.
Some areas of product development and innovation that need ample cash
and resources include:
• People and software for product design.
• Prototype development and design iteration.
• Intellectual property analysis and protection.
• Market testing and feedback.
• Manufacturing considerations.
Small market operations shape all of these issues. Are the people with rele-
vant experience available for design? Does the company possess prototyping
capabilities in-house or does the company need to source more expensive
solutions? Do the projected revenues support patenting costs? If so, which
geographical markets are realistic for a small company to successfully deliver
the product to the end users? Does the company need to hire outside firms for
market testing, and if so, how difficult will it be to gather enough customers
for proper evaluation? Academic researchers face a similar problem when ad-
dressing specific medical problems (essentially a small market). For example,
researchers in spinal cord injury have difficulty running clinical trials without
expensive multi-centre collaborations across North America.
Manufacturing issues also comprise many of the obstacles in small market
operations due to the inherently low volumes involved. Manufacturing a new
product requires new tooling, processes, and training for the supplier. These
costs are somewhat (though not entirely) fixed regardless of volume size, thus
putting a greater burden on companies with only low volume sales projec-
tions. In addition, excess inventory in stocked parts and finished product for
higher volume manufacturing incurs a non-negligible expense. The alterna-
tive to this expense is for the company to absorb a higher per-unit item cost
by running an operation with minimal inventory. However, this strategy may
incur further costs by increasing customer delivery times and also has the
disadvantages associated with back-ordered products.
108 Jaimie F. Borisoff
Similarly, other people involved in the supply chain are often motivated to
better understand the nuances of niche markets. It is possible to find amazing
sales people and therapists with years of experience and understanding within
a particular small market. Such people are a valuable source of evaluation and
feedback for small market innovators and usually come at little or no charge.
A therapist, for example, benefits from the availability of better solutions for
the therapist’s clients.
From an economic standpoint, small markets often offer less competition.
Thus, a slow, inexpensive route to commercialization does not carry the same
predatory risks from big companies since the eventual payoff is not enticing
to them. It is also possible to innovate and commercialize a new product
without patent protection in a marketplace with less competition. Innovators
can fly “under the radar” much more easily in small markets.
A successful new product in larger markets may eventually become the
victim of its own success. As a new market matures and becomes mainstream,
the innovative company may be overwhelmed by larger competitors. However,
the nature of most small AT markets ensures that this will not happen –
usually, mainstream growth is simply not possible due to the small population
size of the target consumers.
Large companies can be at a disadvantage due to their size, especially when
developing and introducing new products to big markets. A large company
has an extensive supply chain and ongoing commitments for its own existing
products. Huge inventories of parts and investment in manufacturing can lead
to products that are long overdue for a facelift. Thus, a large company in a
large market may not be able to be responsive to newly identified problems
or product features coveted by customers.
A small market company has two advantages in this case. First, the com-
pany can introduce products without potentially cannibalizing its own exist-
ing product lines. Second, low volume manufacturing enables quick redesign
of specific parts, or even termination of a product in order to introduce a
completely new one.
Larger companies may hesitate to innovate because of the possibility of
confusing customers and partners. This is especially the case in AT, with
numerous people involved with purchasing a product. New, complementary
products, or products with new features too similar to existing products,
create too many messages about the best solution for a particular problem.
Creating more products for the same market may lead to lower volumes for
each product – rendering a large company without its normal advantages
over those used to operating in small volume markets.
Other revenue and cost advantages that are sometimes present in small
AT markets are found in product pricing and marketing efforts. Innovative
products in small AT markets may command higher margins, hence the payoff
for low volumes is a higher per-unit profit. Regarding cost, it may be easier
to introduce a small-market AT product because of the ease of publicizing in
the restricted avenues for a particular niche. Therapists and customers have
11 Small Markets in Assistive Technology 111
familiar sources of information for new products in their particular niche. The
Internet makes publicizing new products even easier, with online communities
dedicated to particular disabilities.
Fundraising groups dedicated to specific disabilities are often quite focused
and effective at raising money for research, or at providing specific AT solu-
tions. For example, the Christopher and Dana Reeve Foundation, the Rick
Hansen Institute, and the National Federation of the Blind have lobbied gov-
ernments and raised funds for research and technology transfer. Companies
looking to innovate in these areas may benefit from such organizations, with
or without traditional partnerships with academia. Targeted grants are some-
times available for specific research into small market AT solutions, including
joint industry-university funding. There is also regulatory assistance available
in certain circumstances, for example, through the FDA’s Humanitarian De-
vice Exemption. Thus, non-traditional resources are often available to help
innovators make an impact in small AT markets. Hopefully, these mechanisms
create enough incentive to further technology innovation.
11.4 Afterword
The author of this chapter has been involved with spinal cord injury and
assistive technology research for over 10 years and is a wheelchair user. He
recently started his own small business to bring novel wheelchair technology
to the marketplace. This real-world experience, in combination with discus-
sions with several colleagues who have backgrounds in the AT industry (see
Acknowledgments), shaped much of the commentary in this chapter.
References
[8] Ladner R (2010) Accessible technology and models of disability. In: Oishi
M, Mitchell IM, Van der Loos H (eds) Design and Use of Assistive Tech-
nology, pp 23–29. Springer, Berlin
[9] Shepard DS, Karen SL (1984) The market for wheelchairs: Innovations
and federal policy. Health Technology Case Study 30, Congress of the
United States, Office of Technology Assessment, Washington, DC
Index
A cognitive disability
abandonment, 41, 57 measures of, 33
academia cognitive skill
faculty involvement, 57, 65 measures of, 33
origin of start-up companies, 51, 65 community service, 57
student involvement, 57, 65, 97 competition
accessibility, 97 with large companies, 105
accessible technology, 25 context, 41
aging population, 41, 57 customization, 57, 105
American Federation of the Blind, 3, 25
ASL-STEM forum, 25 D
assistive technology design for user empowerment, 25, 41
abandonment of, 17 discrimination, 3
aesthetics, 17, 57
as a sign of disability, 17 E
as a tool, 17 education
need for the qualifier “assistive”, of technologists, 57, 65, 97
see accessible technology 25 to promote inclusive design, 57
neutrality of, 17 enhancement, 3
perceptions of, 3, 17, 25 entrepreneurs, 65, 105
augmentative communication ethics
controlling toy, 33 assistive technology, 3, 75
engineering, 3
medical, 3
B
survey, 75
ball launcher, 57
evaluation, 75
clinical, 51
C laboratory, 51
CanAssist, 41, 57, 105 measurement, 51
CanConnect, 57 unconstrained environment, 51
children with disabilities, 33, 41, 57
client, see user F
see user 41 funding
as a team membersee user difficulty in obtaining, 51, 57, 65, 105
participation 57 for non-profit organizations, 57, 65, 105
cognitive ability for small companies, 105
measures of, 33 traditional models in academia, 57
115
116 Index
H P
HAAT model, 41, 57 Peter Wall Institute for Advanced Studies,
human centered design, 25 75
human-computer interaction (HCI), 25, 33, physical manipulation, 33
41, 65 Pistorius, Oscar, 3, 75
prosthetics, 3
I
R
industry incentive, 57, 65, 97
regulation, 105
information and communication technolo-
enforcement, 97
gies, 3, 97
Remap, 65
see CanConnect 57
robots
intellectual property, 65, 105
to enable play, 33
J S
justice, 3 screen readers, 3
sensing, 75
L service-based model, 57
legislation SGD,
FCC Act, 97 see speech generating device 33
Hearing Aid Compatibility Act, 97 small companies
Optional Protocol of the UN Convention, flexibility, 105
97 manufacturing, 105
Rehabilitation Act, 97 small markets, 57, 65, 105
liability, 65 social participation, 3, 17, 41, 97
liminality, 17 speech generating device,
see augmentative communication 33
M standards
mainstream products, AT versus, 105 enforcement, 97
manufacturing for information and communication
cost feasibility, 57, 65, 105 technologies (ICTs), 97
prototypes, 57, 65, 105 for Web Content Accessibility
small batch, 105 Guidelines, 25
marginalization, 97 RESNA, 3, 105
Microsoft, 3 stigma, 17
MobileAccessibility, 25 student involvement, 97
mobility, 3, 75 SUPPLE++, 25
models of disability
T
legal, 3, 25
Technical Aid to the Disabled of New
medical, 3, 25
South Wales, 65
rehabilitation, 3, 25
technology
social, 25
fear of, 3
special education, 25 miniaturization of, 97
perceptions of, 17
N quickly emerging, 97
networking, 75 with complex features, 41, 57, 97
niche market, 105 Tetra Society of North America, 65, 105
non-profit organizations, 57, 65, 97 toy
normality, 3 controlled, 33
infrared, 33
O LEGO, 33
obsolescence, 105 robot, 33
optical character recognition (OCR), 25 speech generating device, 33
orthotic exoskeleton gripper, 65 switch controlled, 33
Index 117
U recruiting, 65
umbrella holder, 57, 65 role, 57
UN Convention on the Rights of People
with Disabilities, 3, 97 W
usability, 25 Web Content Accessibility Guidelines
user (WCAG), 25, 97
as a team member, 75 WebAnywhere, 25
inclusion, 41 wheelchairs
involvement, 75 as portable seclusion huts, 17
need, 57
physical isolation, 17
needs, 51, 75
powered, 51
participation, 41, 57
safety, 75, 97
perspective, 41
social isolation, 17
training, 51
user with visual impairment, 51
V
venture capital, 105 Y
volunteer YokyWorks, 65