CSR Financial Performance
CSR Financial Performance
research-article2018
AUM0010.1177/0312896218771438Australian Journal of ManagementBeck et al.
Article
Abstract
The relationship between corporate social responsibility (CSR) and corporate financial
performance (CFP) has been the subject of intensive research. However, limitations with
this literature include the use of localised samples, poorly specified control variables and self-
constructed CSR disclosure measures that may not represent a firm’s actual CSR performance.
Answering the call for ‘better’ CSR research in this field, as well as extending research to a
cross-country analysis, this study examines the relationship between corporate CSR engagement
(measured by diversity in voluntary disclosure practices) and financial performance across three
reporting jurisdictions: Australia, Hong Kong and the United Kingdom. We use the Global
Reporting Initiative (GRI) framework to rate companies on their CSR engagement and control
for actual CSR performance using the Vigeo-Eiris CSR sustainability ratings as the proxy measure.
Based on a sample of 116 large public companies, we find evidence that CSR engagement can be
indicative of actual CSR performance. We also find evidence of a significant relationship between
CSR engagement and financial performance, even after controlling for the CSR performance
proxy, firm size, industry-level fixed effects, financial risk and type of assurer. The results appear
to be robust across national reporting jurisdictions and alternative CSR metrics constructed from
the CSR engagement measure.
JEL classification: M41, M14
Keywords
CSR engagement, CSR performance, financial performance, GRI
Corresponding author:
Stewart Jones, Discipline of Accounting, The University of Sydney, Codrington Building, 21-25 Darlington Street,
Darlington, NSW 2006, Australia.
Email: [email protected]
… the corporate executive would be spending someone else’s money for a general social interest. Insofar
as his actions in accord with his ‘social responsibility’ reduce returns to stockholders, he is spending their
money. Insofar as his actions raise the price to customers, he is spending the customers’ money. Insofar as
his actions lower the wages of some employees, he is spending their money. (p. 1)
Friedman (1970: 3) suggests that corporate social responsibility (CSR) is philosophically mis-
placed if it ‘detracts from the true objectives of corporations: “to make as much money as possible
… without deception and fraud”’ (Friedman, 1982: 133), and can even result in economic costs to
corporate stakeholders. This neo-classical economic position has ignited a long-standing debate on
various philosophical dimensions and economic repercussions of CSR. One thread of this debate
has resulted in more than 30 years of academic research examining the links between CSR and
corporate financial performance (CFP) (see, for example, Al-Tuwaijri et al., 2004; Anderson and
Frankle, 1980; Belkaoui, 1976; Demacarty, 2009; Herbohn et al., 2014; Orlitzky et al., 2003). The
major theme dominating this literature is whether CSR can actually enhance financial performance,
or ‘does it pay to do good’? (Johnson, 2003).
If there is a connection between CSR and CFP, companies might be more motivated to act with
greater social consciousness, redressing their own self-created social or environmental problems
and/or directly engaging in social and environmental programmes that can benefit society gener-
ally (Porter and Kramer, 2011). According to Moser and Martin (2012): ‘if CSR activities improve
financial performance then it is less likely that such investments decrease shareholder value’ (p.
801). Several meta-analyses of the CSR–CFP relationship suggest a positive relationship between
CSR and CFP, although the magnitude of this effect and the causal relationship is still subject to
much debate (Freedman and Jaggi, 1988; Keele and DeHart, 2011; Moser and Martin, 2012). For
instance, in a review of 30 years of empirical research, Orlitzky et al. (2003) found a universally
positive relationship between CSR and CFP across industries and different study contexts, although
this relationship varied from highly positive to modestly positive ‘because of contingencies, such
as reputation effects, market measures of CFP, or CSR disclosures’ (p. 423). By contrast, Margolis
et al. (2007) and Margolis and Elfenbein (2008) found a more limited CSR–CFP relationship,
although they concluded the link might be stronger when financial performance is modelled to
predict future CSR activity, rather than CSR activity used to predict financial performance (see
also Jones and Wright, in press). Roberts (1992) showed a significant relationship between eco-
nomic performance and the level of firms’ CSR disclosure levels. Murray et al.’s (2006) study of
UK companies’ disclosure practices also found a long-term relationship between economic perfor-
mance and high disclosure levels, while De Klerk et al. (2015) examined the relationship between
CSR disclosure and share price performance among the largest UK companies and concluded that
higher levels of disclosure are associated with higher share prices.
There appears to be at least two broad theoretical approaches to CSR measurement, both ema-
nating from a stakeholder perspective (Fassin, 2009; Jamali, 2008). With respect to CSR measure-
ment, one approach envisages CSR as a multi-dimensional construct, which examines firm
performance across multiple objectives and responsibilities, including economic, environmental,
legal, social, ethical and other issues (Boesso and Kumar, 2007; Campbell, 2007; Cormier et al.,
2005; Gamble et al., 1996). Other studies interpret CSR as a tool to manage the expectations of
stakeholders, such as employees, the natural environment, charities or NGOs (Archel et al., 2011;
Banerjee and Bonnefous, 2011; Brammer and Millington, 2003, 2004). As this study draws on the
Beck et al. 3
Global Reporting Initiative’s (GRI) G3.1 guidelines, it fits the first approach because reporting
against the G3 guidelines should result in a report addressing multiple stakeholders’ interest in
business practice covering economic, environmental and social dimensions (GRI, 2011).
Predicting a positive relationship between CSR and CFP suggests that disclosure is driven by a
managerial desire to maintain or manage reputation and impressions (Aerts, 2005; Agle et al.,
1999; Barkemeyer et al., 2014). Many studies use CSR disclosures as proxies for CSR perfor-
mance. However, Al-Tuwaijri et al. (2004) questioned whether CSR disclosures are indicative of
actual CSR performance given their self-referential nature (see also Beck et al., 2010; Deegan and
Rankin, 1996; Wiseman, 1982). Some studies have shown a negative relationship between CSR
disclosure and CSR performance (Cho and Patten, 2007; Guidry and Patten, 2012), supporting the
thesis that CSR reporting is a tool to manage impressions of stakeholders (Aerts, 2005; Duff,
2017). Defining and measuring either types of CSR for the purpose of examining the CSR–CFP
relationship can be challenging with wide variations evident across studies due to the development
of many study-specific constructs (Orlitzky et al., 2003). Furthermore, many CSR–CFP studies do
not use third-party authenticated and quantifiable CSR information (Margolis et al., 2007). Such
information can proxy for transparency and improve construct validity, as CSR constructs must be
open to independent assessment and validation.
This study addresses these concerns in at least two ways. First, we distinguish between CSR
engagement and CSR performance to ascertain whether a relationship between those two variables
can indeed be assumed. CSR engagement reflects a firm’s disclosure across various CSR activities
based on the GRI’s vision that reporting against this index demonstrates engagement (GRI, 2011).
Engagement is, of course, based on CSR disclosure, but is conceptually more wide-ranging than
mere disclosure. In essence, engagement captures the diversity of disclosure types and practices
against the GRI, which requires a range of CSR indicators across several reporting dimensions. A
firm that discloses CSR information across many sustainability dimensions is seen to be engaging
in sustainability actions and practices. ‘Engagement’ is the terminology used by the GRI itself. The
GRI refers to engagement with respect to issues that are relevant to stakeholders, but further men-
tions that the CSR report should be representative of ‘overall engagement’ with sustainability
issues. Accordingly, we do not develop a new coding instrument but apply the GRI’s dominant
reporting guideline, G3.1, to establish our CSR engagement measure. We proxy for CSR perfor-
mance using the CSR performance ratings of the Vigeo-Eiris service, a leading provider of inde-
pendent research into the environmental, social, governance (ESG) and ethical performance of
public companies around the world. These measures are described in more detail below.
Studies also vary widely in terms of the use of localised samples, which are often based on dif-
ferent industry groups as the focus of the study and do not control for possible cross-country
effects. Performance variables, control variables and statistical frameworks also vary across stud-
ies, although there appears to be more consistency in the use of financial and market-based perfor-
mance variables in many studies. For instance, several studies use some type of rate of return
measure as the key financial performance variable; however, a higher proportion of studies use
market returns as the main performance variable (Orlitzky et al., 2003). A particular weakness in
extant research is with respect to the use of control variables (Margolis et al., 2007) that are often
lacking or mis-specified. Margolis et al. (2007) suggested that researchers use a wider set of con-
trol variables, which should include (as a minimum) firm size, industry, risk and other factors.
Thus, the development of the CSR construct provides a significant challenge for any study seeking
to examine the CSR–CFP relationship.
The main objective of this study is to re-examine the CSR–CFP relationship by addressing some
of the specific methodological concerns and challenges raised in the literature. These include first,
the lack of cross-country analysis of reporting practice identified by Cahan et al. (2016); second,
4 Australian Journal of Management 00(0)
the use of a globally accepted sustainability reporting framework to measure CSR engagement in
terms of disclosure, which addresses Swanson and Zhang’s (2012) concern about the definition,
parameters and measurement of CSR in the literature; third, Margolis et al.’s (2007) suggestion to
use quantifiable, third-party authenticated CSR performance information and fourth, Margolis
et al.’s (2007) call for clearly specified control variables. Finally, much previous research on the
CSR–CFP relationship has relied on standard form regression models that can be highly suscepti-
ble to violation of statistical assumptions (such as identical and independently distributed errors or
IID), which can significantly affect the interpretation of empirical results (Freedman, 2010; West
et al., 2015). For example, parameter estimates and significance levels can be impacted by data and
sampling issues (e.g. sample size), rather than anything innately meaningful among the variables
of interest. To deal with this concern, the study uses the linear mixed effects (LMEs) model to
analyse and interpret empirical findings, which is more robust to violation of various statistical
assumptions (see Jones and Wright, in press). Using the LME approach, this study contributes to
the literature by addressing the amorphous nature of CSR disclosure and performance because it
controls for actual CSR performance – rather than building on assumptions of previous studies that
CSR disclosure is a proxy for CSR performance. Furthermore, basing the study on three reporting
jurisdictions improves the external validity or generalisability of our empirical findings.
allowing better management of business risks (GRI, 2011; KPMG, 2013, 2015); This study inves-
tigates whether CSR engagement, as identified by the diversity of GRI disclosures made by a firm,
influences a number of financial and capital market variables and whether CSR engagement itself
is impacted, positively or negatively, by CSR performance. Based on prior literature and existing
theories on the CSR–CFP relationship that assume that better CSR performance will lead to
improved financial performance, the study examines the following hypothesis:
H0. There is a positive relationship between CSR engagement and financial performance, even
after controlling for a CSR performance proxy, industry-level effects, country-level effects, firm
size, financial risk, type of assurer and investment returns.
To test this hypothesis, we utilise the LME model which controls for various fixed and random
effects in the dataset and is robust to violation of the IID condition as well as other statistical
assumptions (see West et al., 2015). Using the LME model, we examine the CSR–CFP relationship
after controlling for a CSR performance proxy, industry-level effects, country-level effects, firm
size, financial risk, type of assurer and firm-level random effects. We provide a brief rationale of
the explanatory and dependent variables tested as follows.
across Australia, the United Kingdom and Hong Kong. An after-tax measure is not appropriate as
performance can be affected by differences in corporate tax rates.5
reporting jurisdictions. This study focuses on Australia, Hong Kong and the United Kingdom
because these three jurisdictions are argued to be at different stages in their institutionalisation of
CSR reporting practices. In their survey of CSR practices, KPMG (2013: 13) suggested that UK
companies are among the top scoring reporters of CSR in Europe and are providing ‘an example
for other regions’, observing that UK CSR reports were within the top three in terms of reporting
quality. Historically, Australian reporting has been classified as ‘low’ (Frost et al., 2005; Raar,
2007; The Association of Chartered Certified Accountants (ACCA), 2006); however, more recently,
KPMG (2013) commented that Australia’s CSR reporting practices are ‘catching up with Europe’
following a strong increase in CSR reporting since 2011 (p. 22). This increase is attributed to a
significant number of first time CSR reporters in 2013, as well as disclosure recommendations by
the Australian Securities Exchange (ASX) that have increased the importance of CSR disclosures
(GRI, 2014).
Similar to Australia, listing agencies in China have issued guidelines for environmental dis-
closures since 2008 (Lin, 2010). However, CSR reporting among Chinese listed companies
remain generally poor (KPMG, 2013; Liu and Anbumozhi, 2009). Lynn (1992: 109) provided a
number of suggestions to explain the apparently low levels of CSR reporting from Hong Kong
listed companies. These included a low demand for CSR information, the unique political rela-
tionship with China prohibiting ‘lively commentary on social issues’, the industry background
of the main corporate players in Hong Kong, a belief that social and environmental issues belong
‘within the family’ (i.e. as something private) and a limited understanding of the social contract
between companies and society. Gao et al. (2005) updated Lynn’s (1992) study and documented
increased CSR disclosure in Hong Kong by 1997. Weber (2014) noted a link between ownership
status and stock exchange listings and CSR disclosure in Chinese companies. He also found that
CSR reporting influenced both financial and environmental performance dimensions but con-
cluded China still had a lot of ‘catching up’ (p. 303) to do relative to other reporting jurisdictions.
Lin (2010: 99) concurred with this observation citing ‘the early stages of [CSR] development’
when discussing changes in reporting practice and the reporting environment in China. Noronha
et al. (2013: 29) highlighted the perceived ‘very preliminary stage’ of CSR reporting in China
and Hong Kong. With little change in CSR engagement in China, as evidenced by Lin (2010)
and Liu et al. (2010), further empirical research on CSR engagement in China is another motiva-
tion to include this jurisdiction in our sample. Based on KPMG’s analysis, UK companies have
a better history of reporting on CSR than Australia and Hong Kong (which is included under
China in the KMPG report). Indeed, KPMG (2013) refers to the ‘relative maturity’ of the UK
CSR reporting environment ‘compared with countries such as China (including Hong Kong)
where […] reporting is a newer phenomenon’ (p. 33). In short, our sample presents a selection
of three countries, which have been classified in different stages of their voluntary reporting
practices; the United Kingdom (mature), Australia (emerging) and Hong Kong (preliminary
stage).
2.10. Leverage
Leverage (measured as total debt to total equity) is controlled for in the LME model because it is
expected to have a strong association with ROE. Companies that employ higher leverage tend to
have higher ROEs because of the higher use of debt financing and vice versa.
3. Methodology
3.1. Sample and data collection
The sample comprises 116 public companies drawn from the top 40 firms (based on market capi-
talization) on the ASX, the Hong Kong Stock Exchange (HKSE) and the London Financial Times
Beck et al. 9
Stock Exchange (FTSE).11 Companies were initially ranked on market capitalization, and the larg-
est companies from the list were selected. From the 116 sampled firms, 40 firms were listed on the
ASX, while 38 firms were listed on the London FTSE and 38 firms were listed on the HKSE. To
collect CSR data, the sampled firms’ websites were accessed and all published English language
reports for 2012 were downloaded.12 The reports were initially coded as an AR or as a stand-alone
sustainability report (SR).13 Most of the CSR disclosures of companies are found in stand-alone
SRs. However, some of the sampled firms disclosed CSR information in the AR and nowhere else.
Hence, it was necessary to examine both sets of reports.
Following the initial screen and analysis, each report’s content was hand collected and then
coded against all 123 indicators of the G3.1.14 Contrary to previous studies, such as Clarkson et al.
(2011), no new index was derived. The actual disclosure guidelines from the GRI (translated into
a spreadsheet) acted as the coding instrument to capture CSR engagement in each report, measured
by breath of disclosure content. Three qualified research assistants (RAs) were trained to collect
information on all GRI indicators as disclosed in the sampled firms’ published AR and/or SR
reports. Each indicator was listed and additional definitions or explanations from the GRI guide-
lines and the accompanying technical protocol were inserted for further guidance to the RAs. GRI
disclosures were coded as a simple dichotomous classification indicating presence/absence of data
fulfilling the requirements of the particular GRI indicator set out in the GRI 3.1 framework. The
coding instrument also required recording the narrative coded as ‘YES’ in a separate cell and refer-
ence of the location in the report. In cases where the reconciliation showed discrepancies, addi-
tional guidance was entered in the coding instrument.15 A random selection of 10 reports was
independently coded against the framework by two RAs and the third RA reconciled their coding.
One of the authors met with the RAs on several occasions to discuss differences and definitions
and relayed inconsistencies/questions to a representative of the GRI’s technical committee for
clarification. Once the inter-coder reliability reached levels above 80%, all three coders were
assigned to code the reports of 40 companies. For each of them, five of those were cross-coded for
consistency by one of the other RAs and agreement levels over 85% were achieved.
4. Empirical results
The following section presents the empirical findings. We first set out the descriptive statistics,
followed by the regression analysis.
In terms of financial performance metrics, the median leverage ratio (total debt to total equity)
is 49.28%. As can be seen from Table 1, the mean value of the sample is significantly higher
(103.86%) owing to the effects of banks and other financial institutions being included in the sam-
ple. As shown in the Online Appendix, the UK sub-sample has the highest median leverage ratio
of 70.29% while the Hong Kong sub-sample evidences the lowest median leverage of 39.10% (the
median value was 54.11% for the Australian sub-sample). The median pre-tax ROE across the
sample is 16.47%, with the highest pre-tax ROE displayed in the UK sub-sample (median of 22.84
%) and the lowest pre-tax ROE found in the Hong Kong sample with a median of 14.03% (the
median value for the Australian sub-sample was 14.42%).
Table 1 also shows that the median Vigeo-Eiris sustainability rating across the full sample is
−260. A negative rating means the firm has identified risk exposures that have not been fully
addressed by management. Poorer ratings indicate that firm managements have larger risk expo-
sures to address. A positive rating (greater than zero) means the firm has satisfactorily addressed
risk exposures and the better the rating, the better the job management is doing in redressing identi-
fied risk exposures. The UK sub-sample has the highest overall median rating of −30, followed by
Australian sub-sample with a median rating of −198.5. The Hong Kong sub-sample has a signifi-
cantly lower median rating of −961.
Table 1 shows that the median total CSR engagement score is 44.5 (the mean value is 48.04)
from a theoretical maximum possible value of 123. CSR engagement ranges from 16 to 101 across
the sample. All 116 sampled firms disclosed CSR information within the AR. The median score
was 33 across the sample and 58% of firms (68 in total) produced a discrete SR. On average, CSR
disclosures tended to be higher in the SR relative to the AR, with a median CSR engagement of 39
for the SR.
Of the 22 UK firms that reported CSR information in the SR, 19 were externally assured. Of the
19 externally assured firms, 15 firms used a Big4 accounting firm as the assurance provider. Of the
31 firms in the Australian sub-sample that reported CSR information in the SR, 26 were externally
assured of which three firms used a Big4 accounting firm as the assurance provider. Of the 15 firms
in the Hong Kong sub-sample that reported CSR information in the SR, 8 firms had their SR exter-
nally assured, while 3 firms used a Big4 firm.
As displayed in the Online Appendix, the United Kingdom has the highest total CSR engage-
ment overall (median 51), followed by Australia (median 45.5) and then Hong Kong (median
39.5). The Australian sub-sample has more overall dispersion in CSR engagement, indicating that
sampled firms have the highest and lowest CSR engagements across the sample, while the Hong
Kong sub-sample has low variability in CSR engagement. This finding supports the classification
of the three countries as at different stages in their CSR reporting practices.
Valid (N) Missing (N) Mean Median Std. Deviation Skewness Kurtosis Minimum Maximum
Market capitalization (US$ million) 116 0 31,419.38 17,875.12 36,789.58 2.601 8.474 3146.97 225,112.56
Leverage (total debt/equity) 116 0 103.8589 49.2800 146.23 2.962 9.933 .00 816.79
Pre-tax ROE 116 0 22.5887 16.4700 22.77 2.636 10.674 −25.89 151.15
Total return (1 year) 116 0 21.1879 18.4212 28.58 0.551 1.101 −52.73 109.43
Vigeo-Eiris rating 116 0 −500.74 −260.00 848.75 −0.785 −0.098 −2902 769
Total CSR engagement 116 0 48.04 44.50 18.885 0.596 −0.140 16 101
Total CSR engagement (AR) 116 0 34.22 33.00 9.752 .477 .281 16 63
Total CSR engagement (SR) 68 48 42.03 39.00 18.362 .643 .408 11 101
Total strategy 116 0 1.0948 1.0000 0.82334 −.179 −1.504 .00 2.00
Total profile 116 0 7.7241 8.0000 1.36787 −1.229 1.371 3.00 9.00
Total report profile 116 0 3.0690 3.0000 0.52294 −.281 2.354 1.00 4.00
Total report boundaries 116 0 4.6207 5.0000 1.93213 −.279 −.821 .00 8.00
Total governance 116 0 7.2759 7.0000 1.65548 −.322 −.165 3.00 10.00
Total external initiatives 116 0 1.6983 2.0000 0.97106 −.229 −.666 .00 4.00
Total stakeholder engagement 116 0 2.1466 2.5000 1.67464 −.191 −1.646 .00 4.00
Total economic Indicators 116 0 2.4914 2.0000 1.19779 0.577 0.619 .00 6.00
Total environmental indicators 116 0 7.1207 5.0000 6.25009 0.924 0.373 .00 29.00
Total social indicators 116 0 3.2155 3.0000 2.50150 0.510 −0.466 .00 10.00
Total human rights 116 0 0.9052 0.0000 1.54345 1.937 3.509 .00 7.00
Total society 116 0 2.0259 2.0000 1.89490 0.852 −0.039 .00 7.00
Total product responsibility 116 0 1.5603 1.0000 1.93498 1.743 2.793 .00 9.00
ROE: return on equity; CSR: corporate social responsibility; AR: annual report; SR: sustainability report.
11
12 Australian Journal of Management 00(0)
The model also controls specifically for actual CSR performance using the Vigeo-Eiris sustain-
ability ratings variable. In addition, we specify a firm-specific random intercept term and random
parameter, which captures random variations in total CSR engagement across firms.
Table 2 displays the same LME analysis where total environmental indicators (Model 2) and
total governance indicators (Model 3) are specified as dependent variables, respectively. As noted
by Kim et al. (2012), corporate governance is often perceived as a distinct construct from CSR and
its impacts on financial reporting have been widely examined in previous literature (Eccles et al.,
2011). Prior research has also shown high correlations between CSR disclosure behaviour and
industry membership (Adams et al., 1998; Galani et al., 2012), with resource intensive sectors,
whose activities are considered especially high in environmental pollution, such as extractive
industries, traditionally discharging environmental accountability through targeted disclosures
(Cormier and Magnan, 1999; Deegan et al., 2002; Galani et al., 2012).
For Model 1, a number of significant parameters (fixed effects) indicate that higher CSR
engagement scores are statistically associated with greater firm size (t = 4.964, p = .000), higher
pre-tax ROE (t = 2.098, p = .039), lower leverage (t = −1.757, p = .082) and with the type of assurer
(t = 3.733, p = .000). This suggests that larger firms that use an accounting firm as the primary
assurer for sustainability information are statistically associated with higher overall CSR engage-
ment. It is noteworthy that pre-tax ROE is positive and significant after controlling for all other
effects, including the actual CSR performance proxy.17 CSR performance ratings are significant
and positively associated with total CSR engagement (t = 1.66, p = .10) although only at the 10%
level. This suggests that firms with higher CSR engagement also have higher actual CSR perfor-
mance, as proxied by the Vigeo-Eiris performance ratings, which provides support to some studies
which envisage CSR disclosures to be an useful proxy for actual CSR performance.
Table 2 indicates that higher total CSR engagement is negatively associated with financial risk
(lower risk is associated with higher CSR engagement) but the parameter estimate is not statisti-
cally significant. Investment returns also show a positive relationship with CSR engagement, but
the parameter is again not significant.
Table 2 also shows some quite strong industry-level fixed effects in Model 1. Several industry
groups have significant negative parameter estimates, including Consumer Discretionary
(t =−2.035, p = .046), Financials (t = −2.32, p = .023) and the Telecommunication services sector
(t = −1.985, p = .05). These industry sectors appear to be associated with significantly lower total
CSR engagement relative to other industries. However, the Materials sector has a significantly
positive parameter (t = 2.541, p = .013), while the Energy sector has a positive parameter which is
not statistically significant. This suggests that these sectors are associated with higher CSR engage-
ment and may reflect a stronger tradition of environmental disclosure under various regulations
and standards of best practice within these industries. Panel B of Table 2 displays the results for
random parameters. This is a test of whether the intercepts of the firm-level CSR engagement are
significantly different. A statistically significant parameter could suggest that there is a lot of ran-
dom variation in CSR engagement that is not accounted for in the fixed effects (suggesting poten-
tial error clustering).
As a robustness check, we also disaggregated the total CSR engagement into specific indicators
– namely, total environmental and total governance – also shown in Table 2. In these particular
areas, we expected more diversity in reporting across national boundaries. For instance, Australia
has a much higher proportion of companies concentrated in the Materials and Energy sectors,
which, as previously mentioned, has a stronger tradition of environmental disclosure than other
industries (Eccles et al., 2011). Corporate governance is often viewed as a distinct construct within
CSR (Kim et al., 2012). Both Australia and the United Kingdom have established corporate gov-
ernance practices whereas Hong Kong evidenced the lowest CSR engagement in this area.
Table 2. Linear mixed effects models.
Panel A: Fixed parameters Model 1 Model 2 Model 3
Beck et al.
Market capitalization 8.457 4.964*** .000 3.417 5.407*** .000 0.502 2.81** .006
ROE 0.1516 2.098** .039 0.0480 1.784* .078 0.0198 2.623** .010
Financial risk −0.0170 −1.136 .259 −0.004974 −0.892 .375 −0.0001 −0.106 .916
Type of assurer 14.074 3.733*** .000 4.977 3.557** .001 −0.2387 −0.605 .547
Annual investment returns 0.01462 0.241 .810 −0.0099 −0.440 .661 −0.0063 −0.317 .317
Leverage −0.0204 −1.757* .082 −0.0032 −0.749 .455 −0.0029 −2.446** .016
Vigeo-Eiris CSR performance rating 0.0036 1.66* .100 0.0018 2.285** .024 −0.00019 −0.876 .383
Country-level fixed effects
Australia −27.491 −1.666 .099 −20.131 −3.292 .001 4.065 2.353 .021
Hong Kong −25.705 −1.501 .137 −20.171 −3.175 .002 1.938 1.081 .282
United Kingdom −38.884 −2.192 .031 −25.655 −3.896 .000 2.735 1.473 .144
Industry-level fixed effects
Energy 0.72516 0.096 .923 −0.0402 −0.014 .989 −1.147 −1.458 .148
Materials 18.159 2.541 .013 6.837 2.578 .011 −0.4645 −0.621 .536
Industrials −9.678 −1.576 .118 −4.774 −2.095 .039 −0.1267 −0.197 .844
Consumer discretionary −14.682 −2.035 .046 −5.821 −2.156 .034 −1.589 −2.112 .037
Consumer staples −2.746 −0.421 .675 0.1922 0.079 .937 −1.231 −1.803 .074
Health care −4.739 −0.540 .591 −3.082 −0.945 .347 −0.729 −0.793 .430
Financials −12.677 −2.320 .023 −5.043 −2.485 .015 −0.499 −0.873 .385
Info technology 12.876 0.895 .373 11.6196 2.176 .032 0.186125 0.124 .902
Telecommunication Services −16.178 −1.985 .050 −9.488 −3.135 .002 −0.3839 −0.450 .654
Utilities – – –
Panel B: Random Parameters
Residual 97.057 0.463 15.448 0.9281 –
Intercept (firms) 78.252 0.370 2.800 5.923*** 0.9943 3.674***
This table shows linear mixed effect models for three dependent variables: (1) Total CSR engagement, (2) total environmental and (3) total governance. The utilities sector dummy is redundant in the
model as it is perfectly correlated with the intercept term (i.e. the dummy variable trap problem). This table displays fixed parameter estimates, t values, significance levels for parameter estimates for
market capitalization, pre-tax ROE, financial risk, type of assurer, annual investment returns, leverage, Vigeo-Eiris CSR performance ratings (a proxy for sustainability performance), country-level fixed effects
and industry-level fixed effects. Panel B shows the same information for the random parameter estimate (variance in CSR engagement at the firm level) which is found to be statistically significant for total
environmental and the total governance. The table shows that for each of the dependent variables, the CSR–CFP relationship is significant and positive after controlling for all other factors, including CSR
13
When the LME model was estimated using total environmental indicators as the dependent
variable (Model 2), the results were quite similar to Model 1. Model 2 shows that market capitali-
zation and type of assurer are both positive and strongly significant. However, the pre-tax ROE
variable is positive and significant but only at the 10% level (t = 1.784, p = .078) and the financial
risk parameter is negative but not significant. It is also noteworthy that the CSR performance rating
variable has a stronger statistical impact in Model 2 (t = 2.28, p = .024) suggesting that higher envi-
ronmental disclosure is more strongly correlated with actual CSR performance as proxied by the
Vigeo-Eiris ratings. Furthermore, industry-level fixed effects are more significant overall than the
Model 1 results. The Materials sector again has a strong positive parameter (t = 2.57, p = .011) indi-
cating that this industry is more strongly associated with higher environmental disclosures. It is
also interesting to observe that the random parameter intercept is significant suggesting that there
is evidence of random variation in total environmental scores at the firm level not accounted for by
the fixed effects of the model.
Model 3 in Table 2 also displays the results for the total governance indicator dependent varia-
ble. We find that our financial performance metric, pre-tax ROE, is again positive and significant,
including other parameters such as firm size, which has a positive parameter (t = 2.81, p = .006), and
leverage, which has a negative parameter (t = −2.446, p = .016). The CSR performance variable,
financial risk and type of assurer are all statistically insignificant.
Total governance is not strongly associated with any industry-level fixed effects, as only one
industry-level parameter estimate is significant at the 5% level. The CSR performance rating vari-
able has a negative parameter but is not significant. Panel B of Table 2 indicates that the random
parameters intercept is highly significant, indicating that total governance score varies signifi-
cantly across individual firms. In other words, total governance disclosures can be lower or higher
for individual firms which appear to be random because they arise from explanatory variables
which are unmeasured or omitted from the fixed effects.
Overall, these results suggest that the CSR–CFP relationship is not only robust across national
boundaries but also holds up reasonably well to different constructions of our CSR metric which
are likely to heighten the differences in CSR engagement across national boundaries.
5. Concluding comment
The debate surrounding the CSR–CFP relationship has been confounded by the lack of consistent
empirical evidence or indeed evidence supporting causality in either direction.18 While this field of
research has been subjected to extensive investigation in recent years, there remain fundamental
discrepancies in research designs and empirical findings that undermine our understanding of the
CSR–CFP relationship. In this article, we have sought to redress some of these concerns through
(1) the utilisation of a more robust statistical framework for the analysis, and (2) establishing the
validity of our broad-based CSR engagement variable. We achieve this by using the only globally
adopted voluntary reporting guidelines as our analytical lens; setting more clearly specified control
variables, including a CSR performance measure; and, our capacity to interpret the CSR–CFP
relationship across national boundaries. We demonstrate a positive association between CSR and
CFP after controlling for CSR performance, industry-level effects, country-level effects, firm size,
financial risk, type of assurer and investment returns.
We document CSR practices of 116 large public companies on a wide range of GRI sustainability
indicators from the GRI Framework (G3.1 Guidelines). Each firm’s CSR disclosures were hand col-
lected and converted to a CSR engagement score by assessing them against 123 specific G3.1 indica-
tors. While there is significant variation in the overall CSR reporting practices across national
boundaries, industry groups and organisational sizes, the total CSR engagement is found to positively
Beck et al. 15
and significantly associate with financial performance, even after controlling for our CSR perfor-
mance proxy, industry-level fixed effects, country-level fixed effects, firm size, financial risk and
type of assurance provider (i.e. whether a Big4 accounting firm or some other provider). The results
suggest that larger and more profitable firms with better actual CSR performance, lower financial
risk, and who use a Big4 firm to assure CSR disclosures demonstrate higher CSR engagement over-
all. The results from our sample also support the assumption that the level of disclosure, indicated
through our CSR engagement variable, appears to be broadly indicative of CSR performance.
This study makes several contributions to the extant literature. First, it addresses the problem of
inconsistency in, and the replicability of, studies relating to disclosure content by using an existing
CSR reporting guideline as the data-coding instrument. Second, we respond to criticisms of models
used to test relationships by introducing a more sophisticated LME model, which overcomes some
of the statistical limitations of standard models. The third contribution stems from the sample
selection. While much of the previous research is confined to a single country analysis, we draw
on three reporting jurisdictions to improve the generalisability of our empirical findings. Finally,
by establishing a positive relationship between CSR disclosures and (externally verified) CSR
performance, we provide evidence that CSR disclosures can be a useful proxy for actual CSR
performance.
The study’s findings come with some caveats. Unlike KLD sustainability data and Viego-Eiris
sustainability ratings, GRI information is not available in commercial databases so it must be hand
collected by the researcher. As this process is time intensive, our CSR engagement variable is
based on a relatively small sample size which can potentially limit generalisability. However, our
sample includes the largest public companies in Australia, the United Kingdom and Hong Kong,
representing most of total market capitalization on each jurisdiction’s local stock exchange. As the
literature has established that larger companies tend to disclose more CSR information, concerns
with empirical generalizability should not be overstated.
Another limitation relates to the use of Vigeo-Eiris ratings as the CSR performance control vari-
able. The Vigeo-Eiris ratings methodology is proprietary and while the ratings seem to go beyond
reliance on voluntary disclosure of companies, it is not clear how much of the rating is weighted
on disclosure or other forms of independent assessment of actual CSR performance. Finally, this
study does not use multiple time frames, which could be useful for assessing the direction of the
CSR–CFP relationship. For instance, Jones and Wright (in press) used multiple time frames and
find that financial performance appears to drive their ‘creating shared value’ construct, rather than
shared value itself causing companies to become more profitable. Extending this study to multiple
time frames is a useful direction for future research.
Acknowledgements
The authors thank the editors and associate editors of Australian Journal of Management for their guidance
in improving this article and Zoe Baker, Nemone Goonasekera and Nichole Orth for their assistance with data
collection.
Funding
The author(s) disclosed receipt of the following financial support for the research, authorship, and/or publica-
tion of this article: The authors acknowledge the financial support for this project from CPA Australia.
Notes
1. Until the launch of the latest guidelines (G4) in May 2013, G3.1 was the most recent set of reporting
guidelines that companies could adopt for their corporate social responsibility (CSR) disclosures. KPMG
16 Australian Journal of Management 00(0)
(2015: 42) observed a drop in Global Reporting Initiative (GRI) referencing for CSR reporting following
the introduction of G4.
2. The use of the G3.1 as the CSR engagement measure is consistent with a number of prior studies (see
Clarkson et al., 2008, 2011; Galani et al., 2012; Legendre and Coderre, 2013).
3. We acknowledge that using the GRI framework as our CSR disclosure measure does have certain limita-
tions. Our data collection, by necessity, is limited to self-reported CSR disclosures as the GRI is not a
mandatory framework. This can lead firms to ‘cherry-pick’ their sustainability disclosures (Boiral, 2013;
Clarkson et al., 2011; Frost et al., 2005; Knudsen, 2005) as well as positive self-selection bias in CSR
reporting (Aerts, 2005; Deegan et al., 2002; Deegan and Rankin, 1996; Laufer, 2003; Neu et al., 1998).
We deal with this concern by introducing an independent CSR performance rating as a control variable
in the analysis.
4. For instance, it is a key measure used in residual income valuation models, and for calculating a firm’s
sustainable growth rate (Palepu et al., 2015).
5. Another measure that could be used is EBIT-to-total assets, which is basically pre-tax ROA. We get
similar results whether a pre-tax version of ROA or return on equity (ROE) is used. This should not be
surprising as ROA and ROE tend to be highly correlated measures.
6. See http://www.vigeo-eiris.com/vigeo-eiris/methodology-quality-assurance/ (accessed February 2017).
7. Other possible scores are +2 (medium positive), −2 (medium negative), +1 (low positive) and −1 (low
negative).
8. Audit firms are constrained by standards such as ISAE3000 ‘Assurance Engagements Other than Audits
or Reviews of Historical Financial Information’. In addition, practitioners can refer to the AA1000
Assurance Standard developed by SustainAbility and a multitude of additional assurance frameworks to
inform the assurance they provide.
9. KPMG (2013) observed 70% of G250 firms sought assurance from accounting firms. We find that no
audit firm other than a Big4 was engaged by the sampled firms.
10. See also the meta-analysis studies of Orlitzky et al. (2003) and Margolis et al. (2007), which cite numer-
ous studies that use market price data as a performance variable to model the CSR–CFP (corporate
financial performance) relationship.
11. While the sample size is relatively small, this is quite typical of studies in this field, particularly for
cross-country studies (Cahan et al., 2016). Despite the small sample size, it is expected to have good
external validity within the particular reporting jurisdictions examined. We have selected 116 of the larg-
est companies in United Kingdom, Australia and Hong Kong, representing a very significant proportion
of the market capitalization of public companies within these jurisdictions. Furthermore, much previ-
ous research shows that sustainability disclosures tend to be concentrated in the largest companies (e.g.
Orlitzky et al., 2003).
12. For the Hong Kong sample, not all companies within the top 40 provide annual reports in English and as
such the sample is slightly smaller.
13. All stand-alone reports were coded to the same name for ease of data management.
14. Not all sample companies applied the GRI for their reporting, so indicator 3.12 was excluded from this
exercise. The exclusion is further warranted as most GRI adopters tend to produce the GRI content grid
required by this indicator in a separate document referring back to the respective pages in the reports.
15. For example, following the guidance from the Technical Protocol Committee, indicator LA1 – accord-
ing to the G3.1 guidelines – requires information on total workforce by employment type, employment
contract and region, broken down by gender – but was recorded as YES when presented by gender, even
if not all components were addressed.
16. The vast majority of CSR–CFP studies use standard ordinary least squares (OLS) regression models.
Standard regression models assume the identical and independently distributed errors (IID) condition.
Violation of this assumption can significantly bias parameter estimates and significance tests (Freedman,
2010). Linear mixed effects (LMEs) estimated on cross-sectional data (as in the current study) are some-
times referred to as ‘clustered’ data models (see West et al., 2015). Clustered data are defined where the
dependent variable is measured once for each subject or unit of analysis (i.e. for each firm in our study).
They are also referred to as hierarchical mixed effect models, because the unit of analysis can be grouped
Beck et al. 17
into or nested within clusters of units. In the context of our own study, the hierarchies make good sense.
Level 1 is the firm level (the lowest level of observation), Level 2 is the industry level (as firms can be
grouped or nested within industries) and Level 3 would be the country level (as industries can be grouped
or nested within countries).
17. We also tested for random effects of (1) firms nested within their industry groups and (2) firms nested
within their industry groups and industries nested at the country level. Neither of these random effect
parameters are found to be significant.
18. For the purposes of this study, we could not find evidence of an endogeneity problem in the CSR–CFP
relationship (suggesting that CFP leads to CSR and not the reverse). Using one and two period lags of
the financial variables as instrument variables, applying the Hausman–Wu endogeneity test produced
a p value greater than .1, leading us to accept the null hypothesis that IV estimates do not significantly
improve on OLS model estimates.
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