Loop Mob||e ranks 4

th
as Ind|a's Most 1rusted Mob||e Serv|ce rov|der
Says 1he 8rand 1rust report 2011 Ind|a

Mumbai, December 06, 2011: Loop Mobile, Mumbai's non-stop network has been ranked as the 4
th

most trusted mobile operator in ndia's Most Trusted Brands study, 2011 published by The Brand Trust.
For a single circle opertator in Mumbai, Loop Mobile's 62
nd
ranking at the All ndia Brand Trust is by no
means a mean feat. While this is national data, it is worth noting that Loop Mobile takes on the 24
th
rank
amongst the 300 brands studied from the Western Zone. The study was published by Trust Research
Advisory, a leading research organization dedicated to understanding and simplifying concepts related to
trust.

Commenting on the recognition, $andip Basu, MD & CEO, Loop MobiIe (India) Limited says, "Thank
you subscribers for your trust and believing in us. Our investments have always been to endear and
delight subscribers and last 2 years have been a clear testimony towards this direction. We thank people
for their honest answers and this is a step to constantly better ourselves to meet newer challenges. The
warmth and caring nature of our service towards subscribers have helped us.

The results of the study come at a time when Loop Mobile has been recognized as a leading player with a
strong consumer base as per the new MNP data published recently. Loop Mobile's continuous focus on
offering Mumbaikars the best of services has ensured it has least number of port-outs (0.80% of base)
while also gainining a strong base as compared to other national service providers.

About Loop MobiIe:
Having started its services in 1995, Loop Mobile (erstwhile BPL Mobile) currently operates in Mumbai,
with over 3 million happy and satisfied subscribers. Loop Mobile has consistently met and exceeded TRA
benchmarks. Loop Mobile has recently been nominated in ET TeIecom Awardspresented by the Global
Group's 1
st
year in Customer Experience Enhancement Category for Service Guarantee and Network
Challenge. Loop Mobile had several firsts to its credit in the value-added services (VAS) space which are
technologically state-of-art and yet customer friendly. t has been the first operator in the country to
launch Loop Mobile Videos, Loop Mobile Mail, Loop Mobile M-News, Reply-All, Roaming on Prepaid,
ntelligent Network, General Packet Radio Service (GPRS), Multimedia Messaging Service(MMS), Missed
Call Alert, Caller Ring Tune, Mobile Tracker, Doctor-on-Call, '1 paise per sec' prepaid plan, Karaoke
Messaging among others. t revolutionized the market further by launching epaid a new line of service
and combining the benefits of prepaid and postpaid services.
Loop Mobile is pleased to announce a 3-year long association with Mumbai Indians as the 'OfficiaI
MobiIe Network'. This association strengthens the Mumbai connection for Loop Mobile's creating and
pride and affinity amongst its subscribers.


About The Brand Trust report 2011
The Brand Trust Report, ndia Study, 2011 is the result of years of detailed research to understand trust
which included several hundred hours of discussions with communication experts and behavioural
scientists. On this basis TRA created a proprietary Trust Matrix comprising 61 different components.
Based on this proprietary Trust Matrix, TRA launched a syndicated primary research on Brand Trust
across 9 cities in ndia covering 2,310 respondents who were classified into the 'influencer' category. The
most intensive study on Brand Trust undertaken in the country, the study generated nearly 1,000,000
data points and 16,000 brands. ndian Statistical nstitute helped create a statistically robust Brand Trust
ndex which has been used to hierarchically rank ndia's Most Trusted Brands.

For further information, please contact:
LinOpinion A Lowe Lintas PR division
Punit Karnik/ GizelleMenezes
9967037928/ 9819177293
[email protected]/[email protected]